Special Advertising Supplement the New BMW 3 Series Coupe

special advertising supplement The new BMW 3 Series Coupe

Joe Machens BMW The Ultimate 1-877-BMW-2660 Driving Machine®

JOY IS 34 YEARS IN THE MAKING.

Joy has a heritage. It is deeply rooted in a respect for what’s come before and a determination to carry that legacy into the future. This is Joy’s time-honored family tradition — to continue improving even when it seems there’s nothing left to improve. Case in point, the new BMW 3 Series Coupe. Its unparalleled performance proves its prowess with an all-new six-cylinder TwinPower Turbo engine designed to be more fuel-ef cient and cleaner running without sacri cing any power. At the same time, its sleekly designed exterior rede nes desire, ensuring that the Joy of driving is experienced for generations to come. The story of Joy continues at bmwusa.com/3SeriesCoupe.

JOY IS THE NEW BMW 3 SERIES COUPE. Less emissions. More driving pleasure.

BMW Ultimate Service™

Pay nothing. 4 years/50,000 miles. The most comprehensive maintenance plan (including wear-and-tear items) in its class.*

Brake Pads: $0 Brake Rotors: $0 Engine Belts: $0 Oil Changes: $0 Wiper Blade Inserts: $0 Scheduled Inspection: $0 While most luxury carmakers are cutting their maintenance programs, BMW offers the most comprehensive, no-cost maintenance program available. As an independent company, we can do what we believe. Like stand behind our cars. Joe Machens BMW 1510 I-70 Drive S.W. Columbia, MO 65203 877-269-2660 or 573-446-2691 bmw.joemachens.com

All BMWs come with BMW Ultimate Service and Warranty standard for up to 4 years or 50,000 miles, whichever occurs rst. Roadside Assistance comes standard for 4 years. See the Service and Warranty booklet for more details and speci c terms, conditions and limitations. Based on $0 cost for the BMW Maintenance Program. IntelliChoice estimated cost of maintenance for a BMW for 4 years, 50,000 miles, excluding tires, is $0. ©2010 BMW of North America, LLC. The BMW name, model names and logo are registered trademarks. European model and optional metallic paint shown. special advertising supplement

A Word With Gary

In This Issue October 2010

Meet Our Team...... 5 Test Drive...... 7 Car Care...... 9 Machens Community...... 11 Biz Buzz...... 13, 15 In Your Words...... 19 Gary Drewing President Visit a Joe Machens Dealerships Joe Machens Dealership in Columbia October s Joe Machens Ford Lincoln Mercury Main Showroom 1911 W. Worley St. 800-745-4454 Traditions Truck Center 600 Bernadette Drive ne of the traditions for bratwurst, even a German band playing 800-745-4454 Columbia in October is your favorite polkas and waltzes! You won’t Machens Vandiver “Homecoming.” want to miss these sounds and the sights of 416 Vandiver Drive Homecoming originated the new 2011 BMW models, during this Oat the University of Missouri in 1911, when “ultimate” event on Thursday, Oct. 7. 888-261-5510 MU football coach and Director of Athletics On the 22nd, you’ll want to stop by Joe s Joe Machens Toyota Scion Chester Brewer invited former students to Machens Ford Lincoln Mercury and see all 900 Bernadette Drive “come home” to Columbia for the annual of the entries in the 5th Annual Pumpkin 866-519-4450 football game between the University of Decorating Contest. Following the contest,

Missouri and the University of Kansas. This the decorated pumpkins will be taken down s Joe Machens BMW year, Mizzou will be taking aim at a win to the brand-new Women & Children’s 1510 1-70 Drive S.W. against the Oklahoma Sooners, on Oct. 23. Hospital and given to the kids. Better yet, 877-269-2660 October is full of traditions at the Joe contact Sarah Hassemer at s Joe Machens Machens organization as well. By October, 573-445-4411, extension 106, to see how Automotive Group the model year-end clearance sales are in full you can participate or make a donation to Mazda, Mercedes-Benz, gear, as I instruct all of the stores to move the hospital. Cadillac and Pontiac out the 2010s to make room for the 2011s. And, although it’s not an annual event, 500 Vandiver Drive At the Joe Machens Ford Lincoln Joe Machens Toyota Scion will be hosting 866-907-0339 Mercury store, you will find many customers a ride and drive of the new 2011 Scion tC. driving off the lots in their new trucks as Having undergone its first major redesign, s Joe Machens Nissan they take advantage of our annual “truck you’re sure to be impressed with the 201 Nebraska Ave. month” and the Built Ford Tough Event. increased power of this little vehicle. Make 877-305-1660 These customers are cashing in on the great sure you stop by on Oct. 16 to check out all end-of-year prices combined with the great the fun. incentives from Ford Motor Co. So while you’re making plans for all of Over at Joe Machens BMW, the your annual events in the fun month of Oktoberfest tradition returns like no other October, make sure you mark your calendar celebration this side of Munich. You’ll for some of these. I’m sure they will become find frosted beer steins, authentic German traditions for you as well! www.Machens.com Machens Advantage s M3

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Meet Our Team

Doug Mooney Ron Zeller Sales and Leasing Representative Parts Specialist Joe Machens Ford Lincoln Mercury/Sales Joe Machens Ford Lincoln Mercury/Parts Department How long have you worked for the Joe Machens Dealerships? 10 years How long have you worked for the Joe Machens Dealerships? 41 years What brought you to Columbia? I graduated from Southwest Missouri State University in Springfield in 1996 What brought you to Columbia? Joe Machens Ford and obtained a job at Boone County National Bank. What do you like to do for fun? Anything outdoors; I love What do you like to do for fun? Help coach my son’s to hunt, fish and tinker around on our farm. baseball teams; I like to follow major league baseball, spend time outdoors and meet people. Accomplishment you are most proud of: My family — I have been married to my wife, Jane, for 45 years. We have Accomplishment you are most proud of: Recovering two sons and daughters-in-law, one daughter and son-in-law, from a life-threatening car accident to become a successful and five grandchildren. salesperson with a lovely wife and two beautiful children You’d never guess that I … have lived in the same house for You’d never guess that I … was in a coma for 10 days the past 41 years. following my accident in 1995 and had to relearn how to walk, talk and carry on ordinary functions that most of us Why I’m proud to be affiliated with the Machens take for granted each day. Dealerships: I began working for Joe Machens Ford when the dealership was only 3 months old. I have seen many changes, Why I’m proud to be affiliated with the Machens but none as significant as when Gary Drewing joined our Dealerships: Gary Drewing is a great man to work with. dealership. He has helped us all to reach our full potential. I He promotes an environment in which there is no limit to am proud to have him as my boss and also my friend. one’s success. It’s an honor to be a part of the No. 1 volume dealership in the state of Missouri. Your first car: 1957 Ford Fairlane 500

Your first car: 1984 Honda Prelude

www.Machens.com Machens Advantage s M5

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Test Drive: 2011 Ford Fiesta

High Energy The Mazda2 Is Power-Packed

he brochure for the brand-new 2011 Mazda2 comes rolled But great performance and handling aren’t nearly as much fun if a up in a can that mimics an energy drink. The zippy Mazda2 car’s interior is dull. Mazda2 designers took great care in the interior is going to wake up a lot of people, especially those naysay- design of this vehicle, incorporating the same fun spirit so evident ers who think a small, economical car can’t deliver style and on the exterior while emphasizing comfort. The test model sported performance.T black upholstery on the seats, spiced up with red piping. Circles are The aerodynamic exterior of the Mazda2 is ready to slice through the recurring theme on the dash, with circular gauges, knobs, displays the wind, all while wearing the happy Mazda face that’s created by and air vents. It’s a retro look yet somehow fresh. No one could ever wide-set headlamps and a low, upturned grille. It’s a cute car, but accuse this interior of being stodgy and staid. don’t mistake cute for underpowered because beneath that pleasant The front seats are plenty wide and firm. The backseat can accom- exterior growls the heart of a powerful beast. modate two, although children will certainly be more comfortable The 16-valve, 1.5L DOHC engine makes the most of every sip of back there than long-legged adults. The 60/40 split rear seats can be gas, delivering solid acceleration and power at an impressive 33 mpg lowered to create more cargo room, which is easily accessible through on the highway. During the test drive, the Mazda2 took on some the back hatch. steep inclines without exertion and responded quickly with a burst of Best of all, this feature-laden powerhouse is extremely affordable, speed while passing. starting at just $13,980 and staying well below $20,000, even when Handling was smooth through turns and this little guy has an you start decking it out with accessories such as a kayak carrier or an impressively tight turning radius. Dynamic stability control and auto-dimming rearview mirror. a traction control system come standard on this front-wheel drive Mazda calls this new offering “Zoom-Zoom Concentrated” and car, which will come in very handy during Missouri rainstorms and it’s certainly lives up to the billing. Forget energy drinks. The Mazda2 snowfalls. has what it takes to get you moving.

STICKER STATS: Sticker price on test model: $16,985 | MPG: 27 city/33 highway www.Machens.com Machens Advantage s M7

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Car Care

Car Owners, It’s Easy Being Green

eing green doesn’t mean you have to spend a lot of fuel injectors or oxygen sensors. While oxygen sensors are part of the green. According to the Car Care Council, by properly emission system, they have a large impact on a vehicle’s fuel economy. maintaining your vehicle’s fuel system, you will not only The fuel system in your car includes a pressure regulator, fuel in- improve the performance of your vehicle, but lower its jectors, lines/hoses, fuel filter, fuel tank and one or more fuel pumps. emissionsB and save money at the pump, too. These components work together to supply fuel to the vehicle as “A well-maintained fuel system is essential for good gas mileage,” needed. The fuel system transfers fuel from the fuel tank, passing says Rich White, executive director of the Car Care Council. “By it through a fuel filter for cleaning before it arrives at the injectors. simply replacing your car’s fuel filter every two years or 24,000 miles A pressure regulator controls fuel pressure to ensure good engine and having your fuel injectors flushed out every 30,000 miles, you performance under a variety of speed and load conditions. Fuel injec- will not only have a cleaner, ‘greener’ car, but you will also spend less tors, when activated, spray a metered amount of fuel into the engine. ‘green’ at the pump.” Some vehicles use a return line system to return unused fuel back to In addition to routine maintenance, the fuel system should be the tank. checked immediately if you smell gas, or suddenly have poor fuel “While the fuel system may seem complex, preventative mainte- economy, because there might be leak in the fuel system. If the nance will keep it running at peak performance and keep you in the “Check Engine” light is illuminated, it may mean a problem with the ‘green,’ ” White says. www.Machens.com Machens Advantage s M9

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Machens Community

Celebrating Community American Heart Association Heart Walk The employees of Joe Machens Toyota Scion teamed up in mid-August to Toyota support the American Heart Blood Drive Association Heart Walk. On Aug. 14, Joe Machens Toyota Scion hosted a blood drive with American Red Cross. More than 25 people came to ynda Nichols donate blood for the event. Nate Ferguson and R

Employees of Joe M achens Toyota Scion show their support for AHA Heart Walk.

Kate Driskill, and D usty Volle lying down

Ruth Robb and Lisa Guidry holding up Steve Veros.

MDA Lock-Up Joe Machens Dealerships lent vehicles from Nissan, Ford and Toyota and volunteered at the annual MDA Lock-Up on Aug. 19. Local firefighter volunteers riskill Ruth Robb, Sandy Kite, drove the vehicles to pick up the uidry, Kate D Tami Mayfield, Ruth Robb, Lisa G Lisa Guidry and Kate D ngland riskill “inmates” for the event. and Jody E www.Machens.com Machens Advantage s M11

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Biz Buzz

Mercedes-Benz News Briefs Launches New mbrace App From The Automotive Industry As consumers increasingly turn to mobile devices to manage their lives from wherever they are, Mercedes-Benz USA has introduced an upgraded version of its mbrace telematics platform that connects the in-car navigation system in its vehicles with drivers’ iPhones. Developed by its partner Hughes Telematics, Inc., the new mbrace Mobile Application version 2.0 allows Mercedes-Benz customers to take their mbrace services with them when they leave their vehicles. Mercedes-Benz is the first manufacturer to extend connected services in this way. The mbrace Mobile Application version 2.0 builds on the automotive industry’s first fully integrated smart phone applica- Ford Torture-Tests Traction, tion which was launched by Mercedes- Air Conditioning In The Benz and HTI in November 2009. That application allows customers to use their White-Hot Sands Of Dubai phones to unlock their vehicles, locate their vehicles in crowded parking lots, and he 2011 Ford Explorer has been test vehicle with interior temperature sensors find nearby or preferred dealers among redesigned from bottom to top, in the very places where occupants would be other services. Version 2.0 includes all of inside and out to meet the needs sensitive. A majority of the adjustments the those features and also allows customers to of SUV drivers from Dubuque to team makes to improve air-conditioning per- seamlessly access Mercedes-Benz concierge DTubai. While the atmospheric conditions formance will find their way into allE xplorers. services while away from the vehicle. The of eastern Iowa can be closely replicated in “Fine-tuning vehicle performance for concierge can access the caller’s location Ford’s Dearborn, Mich., facilities, there’s no these extreme conditions helps us deliver a information to deliver relevant entertain- substitute for being there when validating better product for all of our Explorer custom- ment recommendations, restaurant loca- vehicle capabilities for Dubai customers. ers,” Ufford says. “Nearly all of the adjust- tions, directions, traffic updates and more. “The sweltering heat and humidity condi- ments we make to optimize for conditions in Requested destination information can tions of Dubai have helped us develop a better Dubai are integrated into the product.” then be sent directly from the concierge to Explorer,” says Chief Engineer for Vehicle Dubai also offers unique terrain character- an in-vehicle navigation system. Engineering Don Ufford. “With midday tem- istics to validate Explorer 4WD capabilities. The new application also allows users to peratures pushing 125 degrees Fahrenheit — “The intense heat and sweltering humidity save multiple accounts in the log-in screen aggravated by high humidity near the sea coast combine to turn the fine-grained white sand and assign nicknames, making it simple and — Dubai represents an ideal environment to into a deep, soft proving ground to evaluate quick to access multiple mbrace accounts test and validate vehicle performance in some the sand setting on Explorer’s terrain man- from one device. of the world’s most extreme conditions.” agement system,” Ufford says. “Customers In addition to the new mobile con- A recent Dubai trip for Ufford and the here regularly drop tire pressure and head off cierge service, roadside assistance on the team offered the opportunity to test interior into the sand dunes for off-road vehicular iPhone also has been enhanced with the air-conditioning effectiveness and occupant recreation. We wanted to make the terrain mbrace Mobile Application version 2.0 so comfort in the combined desert heat and high management system on the new Explorer easy that when a call is initiated, the customer’s humidity of the adjacent Gulf of Oman. and intuitive to use so customers have the location information is transmitted to the With a 50 percent humidity factor, the confidence to go off-road without worrying Mercedes-Benz Roadside Assistance Center, equivalent temperature can exceed 190 de- about whether they have properly engaged all for more efficient and accurate service. grees Fahrenheit. Engineers fitted an Explorer the vehicle systems.”

www.Machens.com Machens Advantage s M13

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Biz Buzz

The new engine produces 180 horsepower, 19 more than the previous model, and 11 additional lbs.-ft. of torque. Performance is further improved through a new intake-manifold design and a sport-tuned lightweight exhaust system that delivers a noticeably bold and aggressive sound. The tC offers drivers the choice of two all-new six-speed transmissions, each adding driving excitement and excellent fuel economy. The manual transmission features confident shifts that are direct and precise. The automatic transmission boasts sequen- tial shifting, providing an additional fun-to- drive element. As a result, the 2011 tC has quicker acceleration, and an increase in fuel economy over the previous generation tC. The tC’s all-new design projects a bolder, All-New 2011 Scion tC Sports more aggressive stance. Inspired by the Calty-designed Scion FUSE concept, the tC Coupe Covers New Ground is a high-impact sports coupe with simple ollowing a successful bold statement,” says Jack Hollis, vice presi- and unique elements. first-generation model, Scion in- dent of Scion. “When the tC first launched Calty designers took inspiration from the troduces the all-new 2011 Scion in 2004, it quickly became Scion’s best-selling athletic look of a racing helmet. As a result, tC sports coupe. With premium vehicle. We took the already successful tC, one of the boldest design features of the new styleF and features, the new tC redefines its added a long list of enhancements, and at- tC is the sleek cabin shape with wrap-around segment to meet the desires of the evolving tached a price tag that makes it a tremendous window graphics that add to its sporty profile. sports coupe buyer. value. The new tC will no doubt launch Adding to the fresh design approach is a The all-new tC adds new styling, en- Scion into a whole new dimension.” strong, renegade face. The sleek front grille hanced performance, and technologies that The all-new 2.5-liter inline four-cylinder and projector headlamps are complemented add to the driver’s experience. It remains engine offers the latest in efficient, light- by protruding fender flares, which amplify a tremendous value with more power, in- weight technology, including Dual Variable its wider, lower stance. The front interlocks creased fuel efficiency, superior driving dy- Valve Timing with intelligence (VVT-i), with the dynamic, muscular rear fenders. namics, and more safety features. roller rocker arms and a Variable-induction The shape of the rear taillights flow cleanly “The all-new tC features styling that is Intake Manifold System that changes the into the overall shape of the trunk, final- both refined and aggressive, appealing to a length of the air-intake pipe to supply more izing the iconic and purposeful nature of sports coupe owner who wants to make a torque on demand. the design.

Ford Fiesta Earns 2010 Fiesta’s extensive use of high-strength steels, Trinity front crash Top Safety Pick structure, Side Protection And Cabin Enhancement (SPACE) The 2011 Ford Fiesta is the first mini-car to earn Ta op Safety Architecture® and advanced airbag technologies helped the car per- Pick from the Insurance Institute for Highway Safety since the intro- form well in IIHS testing. Fiesta’s energy-absorbing body structure duction of a new roof strength test. is optimized for strength and stiffness and designed to absorb and The award applies to vehicles built after July 2010. The Fiesta is redirect crash forces away from the passenger compartment. Plus, it the eighth Ford Motor Co. vehicle to earn the institute’s top designa- features the most standard airbags in its segment, as well as standard tion, breaking a tie with Toyota for the most ”Top Safety Picks” of electronic stability control — a must-have feature for Top Safety Pick any automaker. eligibility. www.Machens.com Machens Advantage s M15 Certified Pre-Owned BMW

Joe Machens BMW The Ultimate 1-877-BMW-2660 Driving Machine®

PRISTINE CONDITION, AMAZING PROTECTION PLAN, GREAT VALUE. AND OH YEAH, IT’S A BMW. Sure, every Certi ed Pre-Owned BMW is rigorously inspected, backed by an up to 6-year/100,000 mile Protection Plan and is one of the smartest buys on the road today. But rst, it’s a legendary BMW– a drive like no other. So before you consider a new car from a lesser brand, stop by a BMW center and experience all the joys of a Certi ed Pre-Owned BMW.

BMW Ultimate Service™

Pay nothing. 4 years/50,000 miles. The most comprehensive maintenance plan (including wear-and-tear items) in its class.*

Protection Plan provides coverage for two years or 50,000 miles (whichever comes rst) from the date of the expiration of the 4-year/50,000-mile BMW New Vehicle Limited Warranty. Roadside Assistance provides coverage for two years (unlimited miles) from the date of the expiration of the 4-year/unlimited-miles New Vehicle Roadside Assistance Plan. See a participating BMW center for details and vehicle availability. For more information, call 1-800-334-4BMW or visit bmwusa.com. ©2010 BMW of North America, LLC. The BMW name, model names and logo are registered trademarks.

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In Your Words

Happiness... Is A New Vehicle From Joe Machens

“Chick truly cares for his customers! I have already sent over friends who have purchased a new Tundra on my recommendation. The efforts by Chick, Dusty Volle and the Service Department at Joe Machens Toyota are the sole reason you won my repeat business. Machens has a “‘keeper’ with Chick Ashworth!” — Robert Eckhart

“Darwin was kind, courteous and very accommodating. He was a pleasure to work with. We were glad to come back to Joe Machens Ford Lincoln Mercury for a second time!” — Charles & Charlotte Jenry

“This is the fourth vehicle we’ve bought from Pat (Joe Machens Automotive Group). We don’t want to buy from “Such a good experience the anyone else.” first time, we came back a — Ron & Wanda Shockley second!” — Lisa & Anthony Pointer www.Machens.com Machens Advantage s M19