Laundry Care Concept

Take a closer look at your laundry room

Because this is where you spend on average 4-5 hours a week washing, drying, ironing and folding your laundry. Bearing that in mind, one wonders why our laundry rooms often lack functionality – and pleasure. This is why ASKO has developed a total solution for the laundry room – the Laundry Care Concept. We want to show you that with the right washers, dryers, drying cabinets and Hidden Helpers™ your clothes will last longer, you will have more space for folding and storing and the laundry area will become a more pleasant and functional environment. So there’s every reason to rethink how and where you want to spend these hours every week. 3 Take a closer look at your 8 Are you serious about LAUNDRY laundry room... CAREyour laundry? Take4 a ASKOcloser Worldwide... look 12 Lotta & Alex’s laundry Only manufacturer of washers, dryers and dishwashers in Scandinavia Take a closer lookroom At ASKO we design and manufacture pre- our customers’ expectations for many years 6 Do youat yourneed an laundry efficient room mium quality laundry and kitchen appliances to come. This is why our machines meet the with our special Scandinavian touch in form highest demands on design, function, durabi- Because this is wherestain you spend remover? on average 4-5at hours youra week washing, laundry16 Why an ASKO?room and function. Ever since we began making lity and environmental awareness. drying, ironing and folding your laundry. Bearing that in mind, one wonders washers in the early 1950s our goal has Please also visit www.asko.com why our laundry7 roomsCaring often lack for functionality your clothes – and pleasure. This is why18 Ecological footprints been to produce products that will meet ASKO hasBecause developed this a total is solutionwhere for you the laundry spend room on – averagethe Laundry 4-5 hours a week washing, Contents Care Concept.drying, We ironing want to show and you folding that with your the right laundry. washers, Bearingdryers, that in mind, one wonders drying cabinets and Hidden Helpers™ your clothes will last longer, you will have morewhy space our for foldinglaundry and storingrooms and often the 2laundry ASKO lack area functionalityMAGAZINE will become – and pleasure. This is why 3 ASKOMAGAZINE a more pleasantASKO and has functional developed environment. a total So there’ssolution every forreason the to laundry room – the Laundry rethink how and where you want to spend these hours every week. 3 Take a closer look at your 8 Are you serious about Care Concept. We want to show you that with the right washers, dryers, laundry room... your laundry? drying cabinets and Hidden Helpers™ your clothes will last longer, you will 4 ASKO Worldwide... 12 Lotta & Alex’s laundry haveOnly more manufacturer space of washers, for dryers folding and dishwashers and storingin Scandinavia and the laundry area will become room At ASKO we design and manufacture pre- our customers’ expectations for many years 6 Do you need an efficient a moremium quality pleasant laundry and kitchen and appliances functional to come. This environment.is why our machines meet the So there’s every reason to with our special Scandinavian touch in form highest demands on design, function, durabi- stain remover? 16 Why an ASKO? rethinkand function. how Ever since and we began where making youlity and wantenvironmental to awareness. spend these hours every week. 3 Take a closer look at your 8 Are you serious about washers in the early 1950s our goal has Please also visit www.asko.com 7 Caring for your clothes 18 Ecological footprints been to produce products that will meet laundry room...Contents your laundry?

2 ASKOMAGAZINE 3 ASKOMAGAZINE 4 ASKO Worldwide... 12 Lotta & Alex’s laundry Only manufacturer of washers, dryers and dishwashers in Scandinavia room At ASKO we design and manufacture pre- our customers’ expectations for many years 6 Do you need an efficient mium quality laundry and kitchen appliances to come. This is why our machines meet the with our special Scandinavian touch in form highest demands on design, function, durabi- stain remover? 16 Why an ASKO? and function. Ever since we began making lity and environmental awareness. washers in the early 1950s our goal has Please also visit www.asko.com 7 Caring for your clothes 18 Ecological footprints been to produce products that will meet Contents

2 ASKOMAGAZINE 3 ASKOMAGAZINE For every need Do all your Our Laundry Care system is an 16 metres of innovative and flexible solution for laundry jobs in any laundry room. The products clothesline harmonise to create a unified 0.72 m²... Our drying cabinets are very spa- appearance whether you want to With our Laundry Care concept you cious with the equivalent of up use them in a large or a smaller can actually fit a co-designed washer, to 16 metres of clothesline. The setting. They are also modular, dryer, drying cabinet and Hidden interior is flexible and the intelligent which means they can stand as Helper™ ironing board into an area design makes them very easy to single components or as an entire of less than one square metre (0.72 adapt and organise for various kinds system. This enables you to fit m² to be exact). This makes it per- of laundry. This ensures that you them into any environment. You fectly possible for you to do all your always have the maximum drying Rotary iron may lack space and need a flexible laundry jobs, including washing, drying, ironing and folding effect. With a rotary iron you do your yet functional solution in a limited in the best possible way and in the minimum amount of space. The only ironing quickly and easily, and area. problem is what to do with all that extra room… the end result is the best kind of everyday luxury. Imagine the feeling Learn more on our website of snuggling down between freshly http://www.asko.com/ laundered, newly mangled sheets. pr-and-media/asko-movies/ A lot of washing is also difficult to iron really smooth such as sheets, tablecloths, napkins and curtains.

A tip is to spray your sheets with IRONING IDEAS scented linen water (for instance lavender) and leave in a plastic bag • Prevent wrinkles by moving freshly ironed surfaces away for about 15 minutes before using from you. the rotary iron. This provides an • Iron collars and cuffs from the wrong side first to get aromatherapy them as wrinkle free as possible. effect and gives • If you don’t have a sleeve board you can insert a rolled- you a very good up towel in sleeves so they can be pressed without night’s sleep. leaving creases.

Hidden Individual doors Helpers™ If you’re looking for a minimalist overall We know that laundy areas often concept in the laundry room, ASKO is lack folding/work surfaces as well for you. We have the world’s most co- as storage space. Our Hidden Help- ordinated laundry range in terms of de- ers™ are the assistants you need sign. There’s nothing else like us on the to make your life much easier. They market. With our fully integrated are the tools you often don’t know solution you can choose between where to store and which normally different doors (white, stainless take up a lot of floor space in your steel or your own wooden door) home. to match the rest of the laundry room interior.

10 ASKOMAGAZINE 11 ASKOMAGAZINE For every need Do all your Our Laundry Care system is an 16 metres of innovative and flexible solution for laundry jobs in any laundry room. The products clothesline harmonise to create a unified 0.72 m²... Our drying cabinets are very spa- appearance whether you want to With our Laundry Care concept you cious with the equivalent of up use them in a large or a smaller can actually fit a co-designed washer, to 16 metres of clothesline. The setting. They are also modular, dryer, drying cabinet and Hidden interior is flexible and the intelligent which means they can stand as Helper™ ironing board into an area design makes them very easy to single components or as an entire of less than one square metre (0.72 adapt and organise for various kinds system. This enables you to fit m² to be exact). This makes it per- of laundry. This ensures that you them into any environment. You fectly possible for you to do all your always have the maximum drying Rotary iron may lack space and need a flexible laundry jobs, including washing, drying, ironing and folding effect. With a rotary iron you do your yet functional solution in a limited in the best possible way and in the minimum amount of space. The only ironing quickly and easily, and area. problem is what to do with all that extra room… the end result is the best kind of everyday luxury. Imagine the feeling Learn more on our website of snuggling down between freshly http://www.asko.com/ laundered, newly mangled sheets. pr-and-media/asko-movies/ A lot of washing is also difficult to iron really smooth such as sheets, tablecloths, napkins and curtains.

10 ASKOMAGAZINE 11 ASKOMAGAZINE Are you Terry towels Our Auto terry program is ideal to Wool sweater use for drying your towels and bath- You never need to hand wash or robes made of terry. The program wool wash again. Our hand and wool serious about uses normal temperature and runs wash programs are even gentler than until the laundry is completely dry. your laundry? you could ever be. You need to be, since different types of garments need different kinds of programs to be cared for in the best possible way. With our washers and dryers we give you many intelligent and convenient solutions.

Sportswear and outdoor clothes Our Sportswear program is especially Going on holiday? Favourite dedicated to washing your membrane You need to plan ahead when filling your suitcase for a holiday clothes (such as jacket or trousers) and other abroad. Remember to always pack according to the weather, pair of jeans garments of waterproof, breathable fabric location and activities planned. By also folding your clothes that need easy care. It is also ideal for your the proper way you save space in your luggage and keep your sportswear or other clothes made of mixed clothes in the best possible shape when you unpack them at materials. your destination. SHIRT 1. Start by doing up all the buttons and put the shirt on a flat surface with the chest facing down. 2. Fold the shirt side at about half way along the shoulder, and then fold down the arm along the side. Now do the same on the other side. 3. Now you fold up the bottom part of the shirt just above the cuffs and then finally fold the shirt in the middle. By choosing the Jeans program on your dryer the machine dries Down pillows T-SHIRT Sensitive skin? your favourite pair of jeans in Auto down is an ideal program for 1. Put the T-shirt on a flat surface with the chest down. the best possible way. It takes drying pillows, duvets and down 2. Fold the side seams and sleeves to the middle about half way Our Asthma and Allergy approved wash- a little bit longer than a normal jackets. It uses a low temperature and along the shoulder. Do the same on both sides. ers have special programs that achieve dry but gives a great result even runs for a longer period of time. This optimum cleanness in your laundry, by in pockets and seams, where TOWEL effectively rinsing it of all washing and fabric is to ensure the load will be dried Fold the towel in half once or twice depending on how wide you you would normally find residual detergents. Our other washers have an ex- completely all the way through. want the towel to be and then roll it up. moisture as denim is thicker than tra rinse function called Super rinse which other fabrics. means the machine rinses up to 7 times rather than 3.

8 ASKOMAGAZINE 9 ASKOMAGAZINE Are you Terry towels Our Auto terry program is ideal to Wool sweater use for drying your towels and bath- You never need to hand wash or robes made of terry. The program wool wash again. Our hand and wool serious about uses normal temperature and runs wash programs are even gentler than until the laundry is completely dry. your laundry? you could ever be. You need to be, since different types of garments need different kinds of programs to be cared for in the best possible way. With our washers and dryers we give you many intelligent and convenient solutions.

8 ASKOMAGAZINE 9 ASKOMAGAZINE