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Clamor Magazine ' Special Fashion Issue with Double Covers! '^ New perspectives on Politics,^ Culture, Media and Life )CJ o 1 'P 'f»^ £0±Jt -» I 1^ I I V/^ $4.50 US/ $6.95 CANADA 08> luck celebrities, what are YOU wearing this summer SUBSCRIBE $18 for Six Issues 30% off and Free Home Delivery! 1 In addition to getting their copies weeks before new issues hit the news- stands, Clamor subscribers also save over 30% off the newsstand price. They also know that their subscription money goes directly toward making sure Clamor continues to be a thorn in the side of mainstream media. Send $18 payable to Clamor, PO Box 1225, Bowling Green, OH 43402 Email [email protected] with any questions. Win a Clamor T-SJiirt! Please complete this survey and mail it into us at Clamor Reader Survey, PO Box 1225, dlHI UlllCl P" l^vu»> Bowlmg Green, OH 43402 — or fill out an onlme version at www.clamormagazme.org/survey. Every respondent will be automatically entered into a drawing to win t-shirts, subscriptions, and ottier fabulous and yet-to-be-determined prizes. Responses must be received by September 15 to be eligible for prizes, wfiich will be announced on our website on October 1, 2002. Winners will be contacted by mail or email. Thanks for participating! Where do you get Clamor? Do you think that the articles in Clamor are Subscription too long? Newsstand/Bookstore Yes, frequently. No, they're about right. name: How old are you? Occasionally you get some wind-bag m there, Friend C younger than 18 Other: but usually it's okay. 18-24 25 - 34 One year subscriptions to Clamor are $18 for 6 What's the first thing you read? 35 - 44 issues. Do you think that this is too much or too Cover story 45- 54 little' Other Feature 55 or older Letters It's a steal compared to other mags, like Ms. or Modern Bride. Last page Are you: It's a rip-off compared to Jane and YM. Other Female It's pretty affordable. Male Do you think the advertising we have is The past few issues of Clamor have had a cover helpful' What kind of music do you listen to? story, or theme... Do you like this approach? I would never buy any of those stinkin' prod- (Circleall that apply) I think It's confusing. ucts! Country I like It! Yeah, some of that stuff sounds cool. Hip Hop There were themes? I've bought things I have seen advertised or Metal reviewed in Clamor. Punk/Hardcore Have you ever been to the Clamor Web site? Mainstream Alternative I've never been on the Internet and people think Do you think that the layout is easy to ready Electronic I'm a Luddite. and appealing? Folk I didn't know you had a Web site! You should fire your designer immediately. Jazz/Blues Yes, but I think it sucks. It's easy to read but boring as all get-out. Other; You need more pictures of cute boys. Yes, but I think you need to have more content. Ci Yes, I think it's great! I have difficulty reading the small type/weird Are you a-. layout/etc. Meat-eater Have you ever been to our on-line store? I like the layout the way it is most of the time. Vegetarian No, remember, I've site. never been to your Web Vegan u Yes, I think it is easy to use. What would you like to see more of in Clamor' Other: Interviews. Yes, I think that it's difficult to find my way around in. Music Content (band interviews, reviews of (Optional) What ethnicity are you' You need to carry better of stuff. CDs, etc) a variety White/Caucasian C Feature stories Black/African-American What other magazines do you read? C News/Current Events Latino/a C Reviews of books, music, etc Other: " Dry academic-sounding articles Is this the first time you have ever What would you like to see less of in Clamor' read Clamor? Interviews. Yes Music Content If you are a regular Clamor reader, what would (band interviews, reviews of No way! CDs, etc) you say are some highlights from the last year? Feature stories - News/Current Events Please give us your contact information. Reviews of books, music, etc We have to know were to contact you if Dry academic-sounding articles you win, right? Anything else we didn't cover? Name: Address: e-mail: k Yes! I would like to receive occasional updates via e-mail! ' ! EDITORS Hello Everyone! Jen Angel Jason Kucsma You don't know how many times we have introduced ourselves to hear someone say. "Oh, PROOFREADERS you're from GLAMOUR'" Urn, no. But, it did get us thinking. As you can see by the parody on the Hal Hixson, Catherine Komp, Scott back cover, there's a lot of discussion to take place about the world portrayed by Glamour and Puckett. Martha Riecks. Kristen the lives that we represent here in Clamor. Schmidt On a most basic level, the contrast is between how mainstream media works and how we want it to work. Mainstream magazines like Glamour simply tell you how it is. They hire people LAYOUT & DESIGN who go out and tell us, the readers, what is cool and hip or what is newsworthy, as in the case Jen Angel • Jason Kucsma of Time or Newsweek. What Clamor does, and what we want more media to do, is allow each DEVELOPMENT of us to influence the media that we will later consume. By becoming the producers of stones Joshua Breitbart and photographs and interviews, we, as individuals, will help describe our own lives, and define what is important, newsworthy, and cool — instead of having it all sold to us. COVERS: What does this have to do with fashion' Everything! As Scott Puckett details in his Front: Andrew Stern essay on the commodification of coolness, media (both mainstream and "alternative") is inti- Back: Leyla T. Rosario wearing Orange mately involved with selling images and identities. The WERISE fashion show and the photo Juice top by TOOFLY. essay from Ailecia Ruscin and Chantel Guidry give us a firsthand look at how culture, style, Photo assistance: Dustin Amery Hostetler AND media can become something we create for ourselves if given the opportunities. Greg ADVERTISING Fuch's photos (p. 42-43) and Casey Boland's essay detailing the fashion industry's relation- Rates and deadlines available upon ship with domestic sweatshop labor are also crucial pieces to understanding the big picture of request. Please call 419-353-7035 culture commodification, and they add more fuel to a growing movement to outlaw sweatshop labor in the world. This is why magazines like Clamor need to talk about fashion. PRINTING: Dartmouth Printing Co., Hanover, NH We're always encouraging you to subscribe because like other independents. Clamor P: 603-643-2220 /F: 603-643-5408 depends on subscriptions, and not newsstand sales, to survive. Clamor's diversity is a prob- WEB DESIGN: lem for an industry that relies on packaging ideas into sellable goods and then packaging Derek Hogue people into sellable target markets for those goods. When the two packages collide... well, marketing experts might call it "synergy" or some bullshit like that, but we tend to think IS Single CLAMOR a bi-monthly magazine. people don't fall into nice little categories. Which is why Clamor can be all over the place copies are $4 ppd and 6 issue subscrip- sometimes and difficult to market. We like it that way because we think it more accurately tions are $18 ppd in the US (Outside of reflects our everyday lives. Face it, sometimes you're all over the place too, right? If you agree the US single issues are $6 and a 6-issue and haven't done so yet, please check out the inside front and back covers of this issue to see subscription is $25 in US Funds). Checks how you can make your subscription count in keeping Clamor going strong. We can't do it may be made payable to Become The Media. without you. It feels like we say this every issue, but we really are lucky to be able to rely on so many BACK ISSUES are available tor the amazing people to make this magazine come together every other month. Please use the standard single copy rate. Visit contributor section like a directory. Get in touch with each other. Share ideas and resources, www, clamormagazine.org for more info. and make real connections. And if you support our advertisers, please let them know you appreciate their involvement with Clamor. It'll go a long way in keeping them involved. Thanks DISTRIBUTION: again for your support. Enjoy the issue! CLAMOR IS distributed to stores and distributors by Big Top Newsstand Services. 2729 Mission Street Suite 201, All the best. I San Francisco, CA 94110-3131 [email protected] ^oiy^-^ ./^ CLAMOR IS also available through these r fine distribution outlets: Active Distribution UK. 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