Cricket Council Newcastle Cricket Zone CRICKET NSW VISION – to Ignite Australia’S Favourite Sport in Australia’S Biggest State
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Hunter Region Report 2012-13 Hunter Valley Cricket Council Newcastle Cricket Zone CRICKET NSW VISION – To ignite Australia’s Favourite Sport in Australia’s Biggest State CONTENTS Volunteer Appreciation 3 GAME DEVELOPMENT CNSW Restructure 4 Region Demographics 5 Cricket Australia Roadshow Key Themes 6 Game Development Operation Plan 7 - Census Data 8-11 - Club Cricket 12-15 - Milo in2Cricket Programs 16 - School Engagement 17-18 - Promotions 19 - Female Initiatives 20 - Education & Training 21-22 - Facilities & Grants 23 - Lifestyle Programs 24 - Extras 25 COUNTRY & STATE CRICKET Male & Female Representative Programs 26-27 Looking Ahead - The Ashes 2013/14 28-29 2 VOLUNTEER APPRECIATION Volunteers are the driving force behind cricket in associations and clubs across the Hunter Region who contribute literally hundreds of hours through the summer and winter to make it all happen. Often they complete thankless tasks but in the end, if we didn’t have them, we wouldn’t have a game. As a volunteer of considerable years at club and association level, I can truly appreciate the work done behind the scenes by thousands of parents, players and those members simply with a passion for the game of cricket in administration, coaching, scoring, umpiring, managing canteens, cooking BBQ’s and fundraising. There are many individuals in our community who could benefit from volunteering with cricket clubs in terms of their self-confidence, communication and leadership skills, meeting new people, experiencing new challenges, personal and professional development and an increased sense of worth and accomplishment from making a difference and a strong sense of community. MyCricket data entry and website management is an excellent way of involving university students or teenagers in your club and reducing the workload on others. Volunteers are like gold – treat them accordingly and your club will prosper. To everyone who volunteered to assist their team, club or association during 2012-13, “thank you” on behalf of Cricket NSW. Cricket NSW Hunter Region Report 2012-13 3 CRICKET NSW RESTRUCTURE In July 2012, Cricket NSW Game Development Department re-aligned staff and regions to reflect the shift in population across NSW in recent years and to take into account projected growth. The Newcastle-Central Coast region was split into two with the Central Coast having its own dedicated Development Manager. Hunter Valley Cricket Council, affiliated to the large Central North Zone, was added to Newcastle Cricket Zone to form the “Hunter Region” to be managed by myself. Local Government areas of Newcastle, Lake Macquarie and the Central Coast are amongst the fastest growing populations in coastal areas while Hunter Population Growth inland LGA’s of Maitland and Cessnock achieved the largest growth for 620000 regions outside the Sydney metropolitan area. The need to support these 600000 areas is never more apparent if we are to grow our sport in the 580000 community. 560000 It’s great to be back managing the region that I served previously from 540000 1999-2005. 520000 2001 2005 2012 Cricket NSW Hunter Region Report 2012-13 4 HUNTER REGION DEMOGRAPHICS The Hunter Region represents clubs and associations affiliated The Hunter Region demographics scoreboard reads:- with Hunter Valley Cricket Council and Newcastle Cricket Zone LOCAL GOVERNMENT AUTHORITIES 10 running from southern Lake Macquarie to Murrurundi, west JUNIOR CRICKET ASSOCIATIONS 6 to Merriwa and east to Karuah. JUNIOR CRICKET CLUBS 46 JUNIOR CRICKET TEAMS 255 SENIOR CRICKET ASSOCIATIONS 8 SENIOR CRICKET CLUBS 150 SENIOR CRICKET TEAMS 342 MILO in2 CRICKET CENTRES 35 PRIMARY SCHOOLS 209 SECONDARY SCHOOLS 61 TOTAL CRICKET PARTICIPANTS 16730 TOTAL POPULATION 602000 Cricket NSW Hunter Region Report 2012-13 5 CRICKET AUSTRALIA ROADSHOW KEY THEMES Cricket NSW hosted Regional Roadshows in July to communicate findings of the Australian Cricket Roadshow held at Rooty Hill, to hear from the cricket public regarding local issues and to provide information regarding Cricket NSW’s Game Development team’s key action items for the season ahead. Key themes included:- Enhance the relationship between CNSW and local associations and clubs. 1 Communication CNSW version of CA Roadshow to become an annual event. Regular newsletter distributed to clubs. Recruitment & Decline in club numbers requires a coordinated approach to recruitment and retention. 2 Retention CNSW will deliver an integrated marketing program to attract people to the game. The phasing of CNSW programs has been adjusted to enhance transition to clubs. Support clubs in the recruitment and retention of volunteers. 3 Volunteer Support Promote programs that assist with administration and coaching. Establish volunteer reward and recognition program. Change the ‘perception’ that cricket is for boys. 4 Female Participation Female engagement is an essential component of CNSW strategic objectives & programs. CNSW have introduced a suite of programs to cater for female participation. CNSW will support associations and clubs by sourcing and applying for grants and 5 Grants and Funding opportunities to fundraise. Support clubs in facility development applications. CA pilot program of modified games using modified equipment. 6 T20 Blast Acts as a bridge between in2CRICKET and junior club cricket. Cricket NSW Hunter Region Report 2012-13 6 GAME DEVELOPMENT OPERATION PLAN The primary objective of Game Development is to increase participation and inspire the next generation of players, fans and volunteers in NSW. Key elements to our Game Development Operation Plans are:- Participation - in2Cricket, Schools, Junior Club & Indoor Cricket - Coach Education & In-Services - Community Engagement Region targeting and tracking - in2Cricket centres - Junior Clubs - School Heroes Programs - in-school promotions - T20 Blast, Girls Gala Days, and AASC programs Data collection - Junior & Senior Club - in2Cricket - Association - Representative Cricket - Primary & Secondary Schools - Indoor Cricket Checklist - Association meeting outcomes - Facilities & Grants - Program delivery - promotions and opportunities Cricket NSW Hunter Region Report 2012-13 7 CENSUS DATA The annual Cricket Australia Census includes Club, in2CRICKET, School competitions and Indoor Cricket participation. Cricket NSW has projected significant growth over the next three seasons. In 2012/13 participation was up 4.5% to 243,217 against a forecast of 252,000. Strategy 1: Significantly increase entry participation levels Strategy 2: Enhance the capacity of clubs New South Wales 330000 Indoor Cricket participation included 310000 in the Australian Cricket Census 290000 270000 250000 230000 Participants 210000 190000 170000 150000 2005/06 2006/07 2007/08 2008/09 2009/10 2010/11 2011/12 2012/13 2013/14 2014/15 Quick Statistics • It is projected that NSW will contribute 287K of the 1 million participants at the end of 2013-14. • Increased contribution to national participation numbers from 22.8 to 28.8%. • The 10 year objective of the Game Development department is to match participation rates to the representation of the NSW population (33%). Cricket NSW Hunter Region Report 2012-13 8 CENSUS DATA COMPARISON 2011-12 & 2012-13 Both Newcastle and Hunter Valley Associations recorded a NEWCASTLE CLUB TEAMS reduction in the number of junior and senior club teams entered 250 in competitions compared with the previous season. 200 150 2010-11 The decline continues the trend of recent seasons and is 2011-12 concerning given the growth of regional population over the 100 2012-13 same period. Registrations in entry level Milo in2Cricket 50 programs and school engagement programs have increased 0 Junior Teams Senior Teams during the same period. HUNTER VALLEY JUNIOR TEAMS HUNTER VALLEY SENIOR TEAMS 60 90 80 50 70 60 40 50 2010-11 2010-11 30 40 30 2011-12 2011-12 20 20 2012-13 10 2012-13 10 0 0 Cessnock Maitland Singleton Upper Hunter Cricket NSW Hunter Region Report 2012-13 9 CENSUS DATA Participation increases in school and in2CRICKET programs Newcastle Zone – Club Cricket would suggest there is an issue with transition strategies to club 300 cricket. Traditionally cricket has been slow to embrace change however 200 now is the time for a serious conversation with all stakeholders. 100 The trend can be reversed by targeting things that impact on our customers including:- 0 2004/05 2009/10 2010/11 2011/12 2012/13 Competition formats Solid club structures Junior Teams Senior Teams Coach Education Enthusiastic volunteers Total Hunter Participation Hunter Valley Cricket Council Club Cricket 200 19% 150 62% Club 100 19% School 50 in2Cricket 0 2004/05 2009/10 2010/11 2011/12 2012/13 Junior Teams Senior Teams Cricket NSW Hunter Region Report 2012-13 10 CENSUS DATA NSW REGIONAL BREAKDOWN OF TOTAL PARTICIPATION Hunter participation of 16,730 is made up of Club Cricket (10,406), in2CRICKET Programs (3,086) and School Cricket (3,238). Below is a break-down of participation in NSW development regions. Western Sydney Area Riverina 9% (wide) 9% 5% Sydney North Southern & 12% Illawarra 8% Sydney West 9% Central Hunter Coast 8% 3% Sydney South- Central North West 4% 8% Country Area Sydney East North Coast (wide) 10% 10% 5% Cricket NSW Hunter Region Report 2012-13 11 CLUB CRICKET Improving retention is a long-term strategy which is critical to the viability of club cricket. Coaching Quality of Parent recruitment Engagement Facilities activities Total RETENTION club = Cost & numbers Game Attachment Benefits Environment to elite Pack teams Quality