NCM® Fathom Events Announces Classic Film Series Presented by Turner Classic Movies * * * * * Commemorating Universal Pictures’ 100th Anniversary, Great American Classics Including “The Birds,” “Frankenstein,” “The Bride of Frankenstein” and “To Kill a Mockingbird” To Be Featured in Cinema Series this Fall
Centennial, Colo. – July 12, 2012 – NCM® Fathom Events, the alternative entertainment division of National CineMedia, is collaborating with Turner Classic Movies (TCM) to present a classic film series from Universal Pictures exclusively in select movie theaters nationwide beginning this fall, announced Shelly Maxwell, executive vice president of NCM Fathom Events. Fathom Events and TCM will kick off the ongoing series with four newly restored titles commemorating Universal Pictures' 100th anniversary:
. “The Birds” – Wednesday, Sept. 19 . “Frankenstein" & "The Bride of Frankenstein” (double feature) – Wednesday, Oct. 24 . “To Kill a Mockingbird” – Thursday, Nov. 15
The series will be introduced on-screen by TCM host, film historian and author Robert Osborne. Osborne will take audiences behind the scenes for each of these American classics, with exclusive interviews conducted at this year’s TCM Classic Film Festival.
“Fathom Events has experienced great success in bringing classic anniversary events to movie theaters around the country over the past several years,” said Maxwell. “This agreement with TCM enables us to offer audiences a chance to experience these four classics on the big screen once again.”
The “TCM Classic Movies Series” will be presented using new digital cinema projection systems in select movie theaters around the country. Tickets to the series will be available beginning Friday, July 27. Visit www.FathomEvents.com to learn more.
"Through our alliance with Fathom Events, TCM is able to bring classic films to movie theaters across the country, introducing new generations to some of Hollywood's great cinematic masterpieces," said Dennis Adamovich, senior vice president of brand and digital activation, general manager of festivals for TCM, TBS and TNT. "This partnership also demonstrates how TCM is able to reach beyond the television screen and connect with our community of movie lovers no matter where they may be."
Fathom Events and TCM presented beloved classics “The Wizard of Oz” in 2009, “West Side Story” in 2011 and “Casablanca” in March 2012 to sold-out theaters across the country and will celebrate the 60th anniversary of “Singin’ in the Rain” in select theaters on Thursday, July 12.
Fathom Events is a leader in the alternative entertainment industry, offering a variety of one-of-a-kind entertainment events in movie theaters nationwide since 2002 including live, high-definition performances of the Metropolitan Opera, sports, music, Broadway and many other unique entertainment presentations.
About National CineMedia (NCM) NCM operates NCM Media Networks, a leading integrated media company reaching U.S. consumers in movie theaters, online and through mobile technology. The NCM Cinema Network and NCM Fathom Events present cinema advertising and events across the nation’s largest digital in-theater network, comprised of theaters owned by AMC Entertainment Inc., Cinemark Holdings, Inc. (NYSE: CNK), Regal Entertainment Group (NYSE: RGC) and other leading regional theater circuits. NCM’s theater advertising network covers 181 Designated Market Areas® (49 of the top 50) and includes over 19,000 screens (approximately 17,800 digital). During 2011, over 670 million patrons (on an annualized basis) attended movies shown in theaters in which NCM currently has exclusive, cinema advertising agreements in place. The NCM Fathom Events live digital broadcast network (“DBN”) is comprised of over 700 locations in 167 Designated Market Areas® (including all of the top 50). The NCM Interactive Network offers 360-degree integrated marketing opportunities in combination with cinema, encompassing 42 entertainment-related websites, online widgets and mobile applications. National CineMedia, Inc. (NASDAQ: NCMI) owns a 48.6% interest in and is the managing member of National CineMedia LLC. For more information, visit www.ncm.com or www.FathomEvents.com.
About Turner Classic Movies (TCM) Turner Classic Movies is a Peabody Award-winning network that presents great films, uncut and commercial-free, from the largest film libraries in the world. Currently seen in more than 86 million homes, TCM features the insights of veteran primetime host Robert Osborne and weekend daytime host Ben Mankiewicz, plus interviews with a wide range of special guests. As the foremost authority in classic films, TCM offers critically acclaimed original documentaries and specials, along with regular programming events that include The Essentials with Robert Osborne and Drew Barrymore, Essentials Jr. with Bill Hader, 31 Days of Oscar and Summer Under the Stars. TCM also stages special events and screenings, such as the TCM Classic Film Festival in Hollywood and the TCM Classic Cruise; produces a wide range of media about classic film, including books and DVDs; and hosts a wealth of materials on its website, http://www.tcm.com. TCM is part of Turner Broadcasting System, Inc., a Time Warner company.
Academy Awards® and Oscar® are both registered trademarks and service marks of the Academy of Motion Picture Arts and Sciences.
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MEDIA CONTACTS:
Michelle Portillo Heather Sautter NCM Fathom Events Turner Entertainment Publicity (303) 792-8651 404-885-0746 [email protected] [email protected]