View metadata, citation and similar papers at core.ac.uk brought to you by CORE provided by Aquila Digital Community The University of Southern Mississippi The Aquila Digital Community Dissertations Summer 8-1-2015 How Sports Celebrities Handle Crisis: The Analysis of Social, Traditional and Controlled Media Nicole Renee Hendricks University of Southern Mississippi Follow this and additional works at: https://aquila.usm.edu/dissertations Part of the Sports Studies Commons Recommended Citation Hendricks, Nicole Renee, "How Sports Celebrities Handle Crisis: The Analysis of Social, Traditional and Controlled Media" (2015). Dissertations. 144. https://aquila.usm.edu/dissertations/144 This Dissertation is brought to you for free and open access by The Aquila Digital Community. It has been accepted for inclusion in Dissertations by an authorized administrator of The Aquila Digital Community. For more information, please contact
[email protected]. The University of Southern Mississippi HOW SPORTS CELEBRITIES HANDLE CRISIS: THE ANALYSIS OF SOCIAL, TRADITIONAL, AND CONTROLLED MEDIA by Nicole Renee Hendricks Abstract of a Dissertation Submitted to the Graduate School of The University of Southern Mississippi in Partial Fulfillment of the Requirements for the Degree of Doctor of Philosophy August 2015 ABSTRACT HOW SPORTS CELEBRITIES HANDLE CRISIS: THE ANALYSIS OF SOCIAL, TRADITIONAL, AND CONTROLLED MEDIA by Nicole Renee Hendricks August 2015 Professional golfer Tiger Woods and former professional cyclist Lance Armstrong were both involved in cheating scandals beginning in 2009 and 2010, respectively. In 2009, allegations of Woods’ infidelity surfaced after Woods crashed his car and had an argument with his wife Elin outside their Orlando home. Woods remained quiet about the incident with his wife and about his alleged infidelity until a press conference was held months later.