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Home , Arnold Palmer, Bob Goalby, Dave Ragan, Eric Brown (golfer), Ernie Vossler, Harry Bradshaw (golfer)

.the finest car ever on a !

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The by Laher

This is the finest golf car to ever circumnavigate a golf course. To place this car on the course is like placing a diamond on velvet. See for yourself „the manner in which it outshines and outperforms all other competition. The LAHER 1964 MASTERPIECE is the peak culmination of a decade of ' "engineering experience and background. There is just no comparison... from its distinguished good looks and superb ride to its exceptional opera- tion, handling and safety.

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For new brochure and complete information write: order of the Canadian PGA plan . . . Not enough to live on but a help . . . Supts. and club pros haven't been happy about the tournament TV revenue argument Extra Profit . . . The unsung homebodies say they are the fellows who are putting a lot into golf and not taking much out ... At the PGA LIKE Seniors' banquet, , referring to the argument with sponsors about tele- WALKING vision rights said tournament golfers real- ize that they are extended privileges of ON good clubs and courses because the pio- PILLOWS! neer pros earned that courtesy. Palmer, talking to prcs he hopes will sell his clubs, made his customary attrac- tive, convincing presentation . . . , , and of the PGA Tournament com- mittee are the same high type of busi- nessmen and professional athletes as Pal- mer, so they'll come up with the wise and happy ending to the controversy with sponsors ... It will be one that will keep the PGA strong and happy together, in- stead of splitting it into club pro and tourney pro sections . . . The PGA is lucky D-Scholl's to have a solid businessman, Warren Can- trell, as its president in a sticky situation MR-MLLO INSOLES such as that involving tournament play- ers and the sponsors . . . Another bright Made of soft Latex Foam. No ad- sign is that the PGA Tournament com- mittee worked out a uniform rules agree- hesive. Convert any shoe into an ment with the USGA . . . That required air-cushioned shoe for only 60£! the same type of good sense the sponsor negotiations need. 3 PAIRS FREE! A major reason for the tournament With a 3 dozen assortment committee-sponsor jam in the press was of men's and women's sizes the customary reason for PGA public re- you get 3 pairs FREE if lations troubles . . . Poor "communica- you order promptly. tions'' due to failure to use the competent Packed in nlfetal counter publicity men on the PGA payroll . . . display dispenser. Each Jim Gaquin and Don Giffin, press men pair cellophane wrapped. as good in their specialized line as the Men's 7, 8, 9, 10, 11, 12 tournament players are in theirs or Car- and Women's 5, 6, 7, 8, michael in television, were not used for 9. Retail 60* a pair. the job they could have done well for the PGA, the players and the sponsors.

YOUR COST $14.40. YOUR PROFIT 19.00 Graduates of the 1964 PGA Business Schools got small pocket knives from U.S. Nationally advertised in THE SAT- Royal and an attractive key ring engraved URDAY EVENING POST, THIS WEEK, "PGA Business School—1964" from the DELL MODERN GROUP and PARADE. PGA . . . Ten two-hour weekly classes SELL ON SIGHT! in "Beginning Golf" are being taught in the Adult Evening School of the Liberty- Mail your order today ! ville (111.) Fremont high school by Gary THE SCHOLL MFG. CO., INC. Rehfeld, pro at Knollwood Club, Lake 213 W.SCHILLER ST., CHICAGO 10, ILL. Forest, 111. 62 W. 14th ST.. NEW YORK 11. N. Y. "One application of National Chemsearch TURF CIDE on our greens and tees com- pletely solved our insect problem!" —Tom Dawson, Jr., Superintendent Country Club of Birmingham, Birm- ingham, Alabama.

Tom Dawson Jr. goes on to say, "I chelates, fertilizers, fungicides, and use National Chemsearch TURF deep penetrating agents ... all in MASTER fertilizer on my greens a compatible liquid form ... can be few days before each tournament mixed and quickly applied in one sim- and the extra color it produces is ple application to save time and labor amazing!" cost. Tom suggests you call your Na- Tom Dawson, Jr. uses and recom- tional Chemsearch Representative for mends the National Chemsearch com- a safe, effective, economical solution plete line of chemicals including iron for your lawn or turf problems.

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Street SIGN OF A BETTER City State & Zip FUTURE FOR YOU THE MAGAZINE OF GOLF BUSINESS

MARCH • 1964

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Pros Catch Fire on Juniorlzed Club Idea

By HERB GRAFFIS a lot of old clubs off the market and make a place for new ones. ii IJro-Juniorizing" of golf clubs, the "Pro-Juniorized clubs are the best idea • sales and service idea of cutting down I've seen for maintaining the market price used clubs and fitting them to youngsters, of top quality pro clubs," the New York will mean perhaps a million dollars in professional continued. "With the price new revenue to the golf business this cutters constantly threatening our market, year. professionals need all the help they can , Bright forecasts of the effect of the get to sell the top quality clubs at a prof- Pro-Juniorized campaign, as presented in it." February GOLFDOM (p. 48), were made Discussing Pro-Juniorized clubs, the by several professionals during the PGA Seniors' gathering at the PGA National GC. Something spectacular has to be done to get the old clubs out of the way. Trade- in allowances and the difficulty encoun- tered in selling used clubs in competition with smart looking cheaper sets present serious problems for professionals as well as manufacturers, was the consensus of pro opinion at Palm Beach Gardens. "My net profit on club sales last year was about 10 per cent less than in 1962", * said a veteran New York professional. "I took a trimming on trade-ins. I'm still stuck with some of them." He continued: "GOLFDOM's article on Pro-Junior- ized clubs gave me the hunch I've been looking for. Now I'll be able to do some- thing worthwhile for kids at the club. That will go over big with them and their parents. But. of course, the primary thing, is that Pro-Juniorizing is the way to get Two kids benefit when clubs are cut down ... Woods and irons can be divided into a pair of sets for them

pros generally agreed that cutting down the pro sales picture may be in the mak- used clubs to Junior sizes will mean that ing. the person who buys a new set and con- An interesting sidelight of the Pro-Jun- sents to having his old clubs juniorized iorized campaign is that it is expected will be getting three sets of clubs for a to give a big boost to shop sales of new little more than the price of one. clubs for kids. "The beauty of juniorizing," an Ohio Accents Family Character pro suggested, "is that two kids can ben- efit. One can have the driver and the 3- The family character of golf, which wood and the other the 2- and 4-woods. could stand more publicity, is bound to The irons, too, can be divided with one get increased attention as a result of a kid taking the even-numbered clubs and Pro-Juniorized club program. Many of the other the odd-numbered ones." the children in the 10-to-16-year age group who are at the club pool almost Timely Publicity Value every summer day do not enter golf Professionals who collaborated with classes or play golf because they do not GOLFDOM's staff in devising the Pro- have clubs. Professionals are aware of this Juniorized plan are credited by a De- equipment shortage but often do not troit advertising executive and golf club know how to tactfully bring the matter official with presenting an unusually well- to the parents of the kids. timed publicity theme for pro golf. It has been the experience of many "The television revenue argument be- professionals that Junior schedules at tween tournament pros and sponsors committees get into the picture. Class les- hasn't made friends for pro golf," said committee get into the picture. Class les- this man. "Neither has tne trouble the sons and one-hole, three-hole, and nine- home pros have had in trying to find hole competitions, as well as the practice out where they stand in the PGA golf green contests, make the kids eager to course deal in Florida. come to the club. With the junior events "But now the club professionals come coordinated by a women's committee, the up with an idea that accents how indis- professional and manager, a good deal pensible they are to the solid growth and of restaurant business is developed for the the future of golf. This Pro-Juniorized club, especially Thursday dinners. plan puts the spotlight on the club pro- Tournaments Prove Potential fessional. It has to be rated a stroke of genius as a publicity and merchandising Every year since the USGA boys' Jun- operation in marketing development. ior amateur championship was started in 1950, the entry list has grown. Last year Merchandising Dream it was 2,230. The USGA Junior Girls' "If automobile makers and dealers chamionship, since its start in 1950 with could handle the used car problem by 18 entries, hasn't shown the same steady taking old cars off the market and using growth, but last year at Wolfert's Roost them to create a big juvenile market and CC, Albany, N.Y., there was a record educate tomorrow's customers," the De- number of 138 applicants. So, it is evident troit executive continued, "that would be that there is great potential in junior golf. a merchandising dream beyond imagina- But the kids need to be encouraged. tion. Older male members of clubs who fear t "The golf business is lucky to have that the kids might clutter up the course professionals who can conceive a Pro- if they are turned loose, should be re- Juniorized plan for making more and minded that in the 1963 USGA boys' happy customers while curing their most championship, Gregg McHatton of Whit- serious marketing problem," the tier Calif., and Richard Brand of Tulsa, executive concluded. needed only one hour and 47 minutes in Enthusiastic reception of the Pro-Junior- playing the final at Florence (S.C.) CC ized idea and plans of professionals to when McHatton beat Brand 4-and-3. The < push the campaign this spring, give as- older fellows should hope to play at that surance that an immense expansion of rate. i Burnet Park's first green has narrow, rolling approach. Second green can be seen in the background.

/|n June 5th of 1963, Syracuse, N.Y., day, or $4.00 a season for membership. - h " took a giant step toward developing Several hundred season memberships were top golfers in the years ahead, when it sold during the first year of operation. , opened the first golf course in the coun- The course operates Mondays through try, and perhaps the world, exclusively Fridays from 9 a.m. to 6 p.m., and is - " for children. open April through October, with some Realizing a longtime dream, Mayor Wil- readjustment of course hours when school liam F. Walsh began administrative prep- reopens in the fall. On Mondays and arations leading to the development of Thursdays, 9 a.m. to noon, the course is the 9-hole, tree-lined course shortly after reserved for girls, due to the somewhat taking office in 1962. slower nature of their playing habits. ^ - * An abandoned municipal course (Bur- Two golf pros, Larry Murphy and Bill net Park), on the city's west side, was O'Leary of the PGA, are available each " - reactivated and remodeled into a 9-hole day to provide free instruction for young- course exclusively tailored for youngsters sters during course hours. Children un- — at an overall cost of $27,000. This reno- der 10 must be accompanied by adults. vation included modernization of the club- All children, regardless of age, must have house adjacent to the 9th green, revision at least one hour of instruction by the of the overall layout of the former course professionals, unless they have substantial and the creation of 4 new golf holes and prior experience in the game. complete reconstruction of 5 former holes. Make The Rounds ~ * At the end of nearly a year's preparation, a 1252 yard, well groomed 9-hole course Both Murphy and O'Leary stress eti- 1 —* with set at 27 was opened for Syra- quette as well as golf fundamentals, dur- cuse youngsters. ing the sessions. In addition to giving les- sons and supervising the course, Murphy Memberships Available and O'Leary take turns touring the course, ^ >v Play for boys is limited to those be- offering on-the-spot advice to young golf- tween 8 and 15, while the girls may play ers and insisting on good golf manners. - * through age 16. Green fees are $.25 per A city policeman is assigned to maintain (Above) Pro Bill O'Leary helps youngster get lined up on a pitch shot. (Right) Mayor William P. Walsh pre-tests a preen as Larry Murphy, Burnet Park pro, and other Syracuse city officials check the roll. discipline and provide an added measure of safety. Children using the course are required to furnish their own equipment, includ- ing a minimum of three clubs, plus tees and golf balls. Both O'Leary and Murphy say that play has been excellent, with the young golfers learning very rapidly. Two holes- in-one were registered last season. said recently: "Nothing has given me Gross annual operating costs were es- more satisfaction, since taking office, than timated by the city at approximately the development and success of this $11,500. Revenue figures for 1963 aren't course. Recreation of this kind has had available, but it was estimated last June a tremendous impact and we are proud that the city would take in about $2,000 and delighted with the public response in green fees. to the program." Course improvements in 1964 call for the addition of a practice putting green. A city-wide tournament for youngsters is Florida Turf Trade Show scheduled to be held in mid-August. Scheduled for Late April Speaking of the course, Mayor Walsh Florida's third annual Turf-Grass Trade Show is scheduled for April 30-May 2 at the Hotel Seville in Miami Beach and at the Plantation Field Laboratory of the Burnet Park Scoreboard Florida Experiment Station in Fort Lau- Hole Yards Par Hole Yards Par derdale. Besides the exhibits and clinics No. 1 223 3 No. 6 100 3 dealing with turf problems, there will be No. 2 110 3 No. 7 123 3 a small business clinic covering such sub- No. 3 105 3 No. 8 128 3 jects as "Workmen's Compensation" and No. 4 137 3 No. 9 144 3 "Banking Services and Procedures." The No. 5 182 3 1252 27 trade exhibits and a special lawn care clinic will be open to tne public. Big Ed hits it a Maxflimile Ed can swing an easy 4 iron or hit with a 5 instead...a Super Maxfli makes that much difference in midiron play. Chances are it will give your players their longest drives. This we promise... no other ball can out-drive a Super Maxfli. (Continuing tests prove it.) None other holds a better putting line. The finish stays bright round after round. Your best players will like it most. Super Maxfli.

*, Dunlop Golf Advisory Staff member. • SPORTS DIVISION 500 Fifth Avenue, New York. N.Y. 10036 Proving the pro game differs from that of the amateur Vossler Returned to ABC's When He Began Teaching

BY JOE DOAN

(Second in a series of teaching articles.) Although he had seven years on the ^ circuit behind him (four of them among the top money winners) when he decided to give up the nomad life in 1961 for a home club job, em- barked on the teaching phase of his new career in a manner that's recommended for novice professionals, but hardly for a veteran campaigner. He concentrated on two things: the art of communication, and the mechanics of the swing as he Ernie Vossler anticipated he would find them among . . . you can't cross the line the members of the club that gave him its head pro post, Quail Creek in Okla- three of them completely analyzed the homa City. swing from the way it is perfectly exem- Contemplating the swing as it is plified by Gene Littler, or perhaps Hebert executed by a handful of golfers who himself, to the way it is chopped up by shoot in the 70s, a slightly larger number the guy who shoots 120. who manage to play in the 80s, and an This diligent trio even went so far as overwhelming majority who have to con- to collect sequence photos, when and fess to 90s or 100s or higher, is perhaps where they could, of the awkward and revolutionary. But, as Vossler explains it, the damned and mentally superimpose it makes a great deal of sense: "You're them on the finished products that are like a football coach," he says. "You work to be found in the gallery of the profes- with the material at hand. My job wasn't sional tournament players. After studying to teach a club made up of professionals. hundreds of photos, Vossler and his fellow I had amateurs to work with and so I had analysts reached the conclusion that poor to learn to understand the swing as the or average players play no better than amateur understands it." they do because they never grasp the Make Complete Analysis idea of delaying the hands or, if they do, they aren't physically capable of getting Vossler's last year as a circuit regular in position to hold the hit. was in 1961. He had assurance that the job at Quail Creek, which was to open Most Obvious Symptom the following year, was his. So, he began This isn t the sum and substance of to attune his thinking to that of the club the reason for inept or, at best, mediocre player. Me huddled frequently with Jay swinging on the part of the plodding club Hebert and Dave Marr, both of whom player. It is only the most conspicuous continue to follow the tournament trail, symptom. "Casting, letting fly with the but definitely are teachers at heart. The hands, crossing the line on the down-