Cool Sippings Coffee launches Feel the Rush campaign for “Cool Runnings” Jamaica Bobsled Team.

Calgary based company, Cool Sippings Coffee, whose name was incidentally inspired by Cool Runnings and whose founders are Jamaicans, heard of the financial challenges that the Jamaica Bobsled team team was facing. They are now proud sponsors of the team and via their Feel The Rush campaign, part proceeds from sales of their limited edition Feel The Rush Jamaica Blue Mountain coffee will be donated to the team to offset the cost of travel and other expenses.

By now many have come across the story of the Jamaica Bobsled Team’s vehicle recently breaking down in Calgary, Alberta while on their way to compete in a tournament there. That incident did not dampen the spirit of the Jamaicans and with the kind generosity of some Calgarians the team made it to the grounds just in time to compete and shortly afterwards was back on the road to compete in another city. Calgary has had a strong connection to the Jamaica Bobsled team as this is where the team made its debut at the 1988 Winter Olympics.

This incident and subsequent support brought back memories of how that first Jamaican Bobsled team despite the challenges of having an old defective sled , an inexperienced team, being tremendous underdogs, and being from the tropics where snow is only an imagination , rose to the occasion. The bobsled team put on an inspirational performance earning the deserved admiration of many, the story famously depicted in the Disney film Cool Runnings.

However this recent incident and the ensuing media attention, also highlighted the challenges that the current Bobsled team is facing in securing funding as they seek to make an appearance at the 2018 Winter Olympics which would also mark the 30th anniversary of their debut. A spokesperson for the team brought to the forefront some of those issues, further emphasizing the need for more support and sponsorship.

Calgary based company, Cool Sippings Coffee, whose name was incidentally inspired by Cool Runnings and whose founders are Jamaicans heard the call and are now proud sponsors and official partners of the Jamaican Bobsled Team.

When we heard of the financial challenges the team was facing, we immediately reached out to Kathleen Pulito, Director of Social and Digital Media of the Jamaican Bobsled team, expressing our desire to help in whatever way we could, says co-founder Omar. Kathleen worked with us and then introduced us to Devon Harris, a member of that first beloved Jamaican Bobsled team that competed in the 1998 winter Olympics and now of the Jamaica Bobsled federation. Today we are partners working together on this exciting journey.

We will be launching a special edition of our Jamaica Blue Mountain Coffee “Feel the Rush” in support of the team’s journey to the 2018 Winter Olympics in South Korea. Part proceeds from sales will be donated to the team to offset the cost of travel and other expenses. Co-founder Mario Seville reiterated “We believe in giving back to our community and when we heard of the challenges that the current Bobsled team was facing we knew that we wanted to assist." "Our aim is to inspire persons through a sip of our coffee to assist a beloved team that has been an inspiration to so many." "It's a brand that we are proud to be associated with."

Cool Sippings Coffee further mentioned that they will be launching a campaign on Kickstarter introducing this Special Edition coffee and taking pre orders where 30% of proceeds will go directly to the Jamaican Bobsled Team. The remaining proceeds will be used to bring the product to market, sourcing, labeling, packaging, marketing, distribution, shipping etc. Going forward they will also donate part proceeds from every sale of the “Feel the Rush” Edition up until the 2018 Winter Olympics. Our message is clear “Let's step up and help the team script the sequel "Cool Runnings Part 2". You may visit CoolSippingsCoffee.com for further details.

Cool Sippings Coffee is a subscription based company that sources freshly roasted Jamaica Blue Mountain coffee and other fine Arabica coffee, having it delivered to doorsteps in the United States, Canada and soon UK. Jamaica Blue Mountain Coffee is a world renowned coffee sought after by many and our aim is to make it more easily accessible and affordable to the masses. By buying our Blue Mountain coffee you are Getting the best and you’re Helping to support the best.

Let’s support the Jamaican Bobsled team ONE SIP AT A TIME. Please join Cool Sippings Coffee in supporting the “Cool Runnings” Jamaica Bobsled Team.