DOCSLIB.ORG

Melanie Whelan, CEO, Soulcycle 04/11/2017 03:55 Am ET

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
Melanie Whelan, CEO, Soulcycle 04/11/2017 03:55 Am ET SoulCycle CEO: Everything starts with listening Melanie Whelan, CEO of SoulCycle, says listening is not only an underappreciated quality in leadership but also an important human quality that's often neglected. "Really listening isn't just waiting to speak, or preparing your next reply, but about actively absorbing what someone else is saying and then making sure you heard them right," she said. The Huffington Post (4/11) Laura Emily Dunn, ContributorDigital Comms, Content and Social Media Practitioner | Political Style blogger | digital democracy advocate | world traveller Women in Business Q&A: Melanie Whelan, CEO, SoulCycle 04/11/2017 03:55 am ET • • • Melanie Whelan is the Chief Executive Officer of SoulCycle, the one-of-a-kind fitness experience sweeping the U.S. Prior to her CEO appointment, Melanie served as the brand’s COO since 2012, focusing on managing and scaling the company’s operation from seven to over 70 studios. Prior to SoulCycle, Whelan was the Vice President of Business Development at Equinox, a luxury fitness & lifestyle company based out of New York City. In addition to being integral in the Equinox acquisition of SoulCycle, Melanie led the development of both the Pure Yoga and Blink brands under the Equinox umbrella. In 2002, Melanie joined Sir Richard Branson’s Virgin Group as VP of Corporate Development where she worked on the team that launched U.S. based airline Virgin America. Melanie graduated Brown University in 1999 with a degree in Engineering and Economics. She began her career on the Corporate Development team at Starwood Hotels & Resorts, a Fortune 500 company with lifestyle brands including the St. Regis, W, Westin, Sheraton and Le Meridien. Melanie was recently featured as one of Fortune’s 40 Under 40 in 2015 and Crain’s New York 40 Under 40 in 2016. Melanie lives in New York with her husband and two young children and when not with her family, can usually be found riding at SoulCycle. How has your life experience made you the leader you are today? I’ve been very lucky in my career in that from my first job out of college, I was thrown in way over my head and had to figure it out. When I was an analyst at Starwood Hotels, our department’s remit was very broad and there wasn’t a formal training program for our junior team. I had tremendous exposure to the company’s leaders, brands, and business operations and I learned a ton by asking a lot of questions, being agile and taking initiative. As a leader today, I fundamentally believe in the power of potential and putting people into roles before they’re ready. I think that’s where you get the best out of individuals – when they have enough room to push themselves to grow but they also know you believe in their potential. How has your previous employment experience aided your tenure at SoulCycle? I’ve always been passionate about consumer businesses. From a young age, I learned from my father the importance of the customer and making sure the customer always felt heard, valued and appreciated. Whether at Starwood, Virgin, Equinox or now SoulCycle, I’ve learned along the way that by prioritizing the customers’ needs and really listening to their feedback, you’re going to develop great relationships, not transactions. Relationships are more meaningful and long- lasting. In our heart, SoulCycle isn’t a fitness company, it’s a hospitality business. Our goal is to make sure that our riders have the best possible experience every single time – that we not only push them physically but also connect with them emotionally. What have the highlights and challenges been during your tenure at SoulCycle? We have an incredible team at Soul and together, we’ve experienced many highlights and many (many) challenges! Our co-founder Elizabeth Cutler always said that making mistakes was like paying tuition – and there was no better business school than building SoulCycle. One of the clearest highlights was when we opened our West Hollywood studio five years ago. We weren’t sure we could scale the company across the country because it’s such an experiential business. It was a slow start. But sitting here today, five years later with 19 studios in California, we did it! On the first year anniversary of our WeHo studio when the mayor arrived with a proclamation declaring February 10th as SoulCycle Day, we knew we’d done it. One of the challenges we’ll never forget was the day the website crashed. All of our reservations go live Monday at noon and 30% of our weekly reservations are booked within the first five minutes. Keeping up with our scale has been a constant challenge. That Monday the website crashed, we turned our entire HQ office into a customer service center where everyone was quickly trained on how to book riders. We all pulled together to support the riders and the studios – it wasn’t pretty, but we got ‘er done. THE MORNING EMAIL Start your workday the right way with the news that matters most. What advice can you offer to women who want a career in your industry? My advice for anyone who wants to break into an industry is not to set your sights on a title or a role, but on the company and team you want to work with. At SoulCycle, we’ve been very fortunate in that many people have wanted to join us and have taken steps sideways, backward and diagonally to get their foot in the door. Those are some of our most successful team members – they’re here for the right reasons – they believe in the mission and the opportunities! I believe it was Pattie Sellers who said that the most successful people view their careers as a jungle gym, not a ladder – sometimes you have to take a step sideways to catapult two levels ahead. What is the most important lesson you’ve learned in your career to date? Listening is not only an undervalued leadership trait but also an under-utilized human behavior. Really listening isn’t just waiting to speak, or preparing your next reply, but about actively absorbing what someone else is saying and then making sure you heard them right. Asking good questions to really understand someone’s perspective. Working with and through people is how you get stuff done – it all starts with listening. Even a CEO, when setting out a vision of where you’re leading a company, you have to really listen – to your teams and to your customers. How do you maintain a work/life balance? I don’t really believe in work/life balance – you don’t go to work and then go to life. Life is like a pie made up of lots of slices – work, family, friends, partnership, self, fitness, and on and on. Sometimes work takes up more of the pie, sometimes family needs you. But ultimately there are only 24 hours in a day. You’re going to have to compromise and make choices about how you allocate your time. So, I believe in integration. I try to integrate as many pieces of my pie as possible. I was six months pregnant with my son when I took my first SoulCycle class and then I had my daughter a few years later, right before I joined the SoulCycle team. By tying my passion of fitness into my career, that’s been a win. I also bring my kids to the studios and the office often – they know how to mop the studio floor and hand out water to our riders – it’s important to me that they understand what I do. Finding balance of all of the slices isn’t easy on a day-to-day basis but over the long-term, by managing your own expectation of what balance looks like, it’s all possible. What do you think is the biggest issue for women in the workplace? I look at this a little differently – what’s the biggest opportunity for women in the workplace, right now? I think we have tremendous opportunities right now to create change for the next generation. We have to dedicate ourselves to raising girls to imagine their unlimited potential, and educate them with the tools to realize it. But just as important, we need to raise boys to be free of gender bias, and to not be threatened by girls’ intelligence, success or power. It’s a long process but we need to start now! I’m making my best effort to raise my kids—a boy and a girl—that way. How has mentorship made a difference in your professional and personal life? I’ve been very blessed in my life to have incredible mentors. My very first boss out of college remains one of my closest friends and most trusted advisors. I don’t make a move without connecting with him and he’s been there for every turn in my life – both personal and professional. The key to fostering positive mentor relationships is to cultivate the relationship both ways and when there’s nothing at stake. Meaning, don’t only connect when you need advice; stay in regular contact and always ask what you can do for your mentor. As I’ve matured in my experience, I’ve started spending more time with young women whom I believe have great potential. You got to pay it forward in life. Which other female leaders do you admire and why? One of my longest standing role models is Amelia Earhart.
Load more

Recommended publications
  • Peloton Interactive $6,245 - X Greater Coverage
    PTON - Short Overvalued With Competition Accelerating March 17, 2020 Hedgeye Retail Brian McGough Jeremy McLean © Hedgeye Risk Management LLC © Hedgeye© HedgeyeRisk ManagementRisk Management LLC. LLC. Legal DISCLAIMER Hedgeye Risk Management, LLC (“Hedgeye”) is a registered investment advisor, registered with the State of Connecticut. Hedgeye is not a broker dealer and does not provide investment advice to individuals. This research does not constitute an offer to sell, or a solicitation of an offer to buy any security or investment vehicle. This research is presented without regard for individual investment preferences or risk parameters; it is general information and does not constitute specific investment advice, nor does it constitute or contain any legal or tax opinions. This presentation is based on information from sources believed to be reliable. Hedgeye is not responsible for errors, inaccuracies or omissions of information. The opinions and conclusions contained in this report are those of the individual expressing those opinions or conclusion and are intended solely for the use of Hedgeye’s clients and subscribers, and the authorized recipients of the content. In reaching its own opinions and conclusions, Hedgeye and its employees have relied upon research conducted by Hedgeye’s employees, which is based upon sources considered credible and reliable within the industry. Neither Hedgeye, nor its employees nor any individual expressing opinions, conclusions or data are responsible for the validity or authenticity of the information upon which it has relied. TERMS OF USE This report is protected by United States and foreign copyright laws and is intended solely for the use of its authorized recipient.
    [Show full text]
  • Move to Be Well: the Global Economy of Physical Activity
    Move to be Well: Mindful Movement The Global Economy of Equipment & Supplies Physical Activity Technology Fitness Sports & Active Apparel & Recreation Footwear OCTOBER 2019 Move to be Well: The Global Economy of Physical Activity OCTOBER 2019 Copyright © 2019 by the Global Wellness Institute Quotation of, citation from, and reference to any of the data, findings, and research methodology from this report must be credited to “Global Wellness Institute, Move to be Well: The Global Economy of Physical Activity, October 2019.” For more information, please contact [email protected] or visit www.globalwellnessinstitute.org. CONTENTS Executive Summary i Full Report 1 I. Physical Inactivity: A Rising Global Crisis 3 Physical activity is essential to health, and yet, collectively we have become 3 more inactive. How did we become so inactive? 4 Physical activity versus fitness: A privilege, a choice, or a right? 5 II. Understanding the Economy of Physical Activity 7 Defining physical activity 7 The evolution of recreational and leisure physical activity 9 The economy of physical activity 12 What does this study measure? 14 III. The Global Physical Activity Economy 21 Physical activity global market 21 Recreational physical activities 25 • Sports and active recreation 29 • Fitness 34 • Mindful movement 41 Enabling sectors 48 • Technology 49 • Equipment and supplies 55 • Apparel and footwear 56 Physical activity market projections 57 IV. Closing Physical Activity Gaps and Expanding Markets 61 Physical activity barriers and motivations 61 Business innovations and public initiatives to overcome barriers 63 • Mitigating time constraints and increasing convenience 63 • Making physical activity a daily habit 65 • Making physical activity fun and appealing 69 • Enabling movement in all physical conditions 73 • Embedding physical activity in the built environment 75 • Making physical activity affordable and accessible to everyone 76 V.
    [Show full text]
  • In the United States Patent and Trademark Office Before the Trademark Trial and Appeal Board
    IN THE UNITED STATES PATENT AND TRADEMARK OFFICE BEFORE THE TRADEMARK TRIAL AND APPEAL BOARD Peloton Interactive, Inc., ) Cancellation No. ) Petitioner, ) ) PETITION TO PARTIALLY v. ) CANCEL REGISTRATION ) Mad Dogg Athletics, Inc., ) ) Registration No. 2003922 Respondent. ) Mark: SPINNING ) Class: 28 INTRODUCTION 1. Petitioner Peloton Interactive, Inc. (“Peloton”) respectfully requests the partial cancellation of Registration No. 2003922 (the “’922 Registration”) for the term SPINNING owned by Respondent Mad Dogg Athletics, Inc. (“Mad Dogg”). The terms SPIN and SPINNING are generic, and Mad Dogg should be barred from continuing to abusively enforce its improper trademark rights across the spinning industry. 2. For many years, countless fitness industry participants, including Peloton, have received baseless cease-and-desist letters from Mad Dogg and its lawyers threatening expensive litigation if all uses of the terms SPIN and SPINNING are not halted. Indeed, Mad Dogg’s founder, John Baudhuin, publicly admits that Mad Dogg spends “hundreds of thousands of dollars a year” policing its purported trademarks and chasing down infringers. As detailed below, even bloggers and journalists have received cease-and-desist letters from Mad Dogg baselessly seeking to halt their use of the terms SPIN and SPINNING. US-DOCS\121232232.1 3. But Mad Dogg’s expensive efforts cannot stem the tide. Spin class and spin bike are part of the fitness lexicon. Even five minutes of simple Google searching reveal that everyone in the world—other than Mad Dogg—understands that “spin” and “spinning” are generic terms to describe a type of exercise bike and associated in-studio class. As detailed below, countless publications review “spin/spinning classes” and “spin/spinning bikes” provided by a wide variety of different companies including Peloton, SoulCycle, Flywheel, NordicTrack and others.
    [Show full text]
  • Soulcycle: Could They Bring a Wind of Change to the Fitness Industry?
    This material is exclusively prepared for Ringle Customers Material for your English session SoulCycle: Could they bring a wind of change to the fitness industry? 0 본 자료는 저작권 법에 의해 보호되는 저작물로, Ringle 사에 저작권이 존재합니다. 해당 자료에 대한 무단 복제/배포를 금하며, 해당 자료로 수익을 얻거나 이에 상응하는 혜택을 누릴 시 Ringle 과 사전 협의가 없는 경우 고소/고발 조치 될 수 있습니다. This material is exclusively prepared for Ringle Customers [Summary in English] I. SoulCycle Creating a New Life Style SoulCycle has turned spinning, once thought of as a boring exercise, into a social phenomenon. • SoulCycle has become a highly successful franchise. As of 2018, there are 82 studios in major cities across the US. The co-founders – Ruth Zuckerman, Julie Rice and Elizabeth Cutler – established SoulCycle with the goal of creating a new lifestyle brand. Specifically, the co-founders sought to energize and motivate people to spin by offering a workout environment that was focused. They wanted to be more than a simple health and fitness club by inspiring people to buy-in to the spinning lifestyle. • Prior to co-founding SoulCycle, Julie Rice had moved to NYC from LA and was missing the after-work hikes and jogs that she had enjoyed on the West Coast. She wanted to hang out, talk and have fun while working out, but she couldn't find opportunities in NYC like she had in LA. • Similarly, Elizabeth Cutler had moved to NYC from Colorado before the creation of SoulCycle. Cutler had difficulty finding the type of good exercise sessions she wanted, and her post-birth weight gains made her hesitant to go to an ordinary fitness center.
    [Show full text]
  • Emma Barry's Cycling Takeaways One Sizedoes Not
    No. 8 - 10.2019 EMMA BARRY’S CYCLING TAKEAWAYS 15 THOUGHT-PROVOKING INSIGHTS INTO THE AT-HOME BOOM HI-TECH, HI-TOUCH AT THE PURE GROUP Members will stay with you for your people, says CEO Colin Grant THE APPLIANCE OF SCIENCE How Les Mills tests its new cycling programmes in the lab ONE SIZE DOES NOT FIT ALL A segmented offering has boosted cycling class occupancy at Nuffield THE ONLINE MAGAZINE FOR ALL INDOOR CYCLINGOctober LOVERS 2019 RIDE HIGH 1 34 CONTENT & CONTRIBUTIONS Have a great indoor cycling story you’d like to share? From studio successes to new innovations – and everything in between – we’d love to hear about it. Do you know of any super- 04 18 star cycling instructors? We’d love to tell their stories, so please introduce us! And if there are any other topics you think we should cover in Ride High, please let us know. All ideas are welcome – 12 40 [email protected] 26 COLIN GRANT THE APPLIANCE OF SCIENCE 04 Immersive, gamified cycling; sleep as the next wellbeing trend; and the launch of an in-club bou- 26 Les Mills uses science to road-test its cycling programmes. Bryce Hastings, Les Mills’ head of re- tique concept. The founder and CEO of Asia’s Pure Group talks to Kate Cracknell search, talks us through some of the company’s extensive studies in the field of indoor cycling CYCLING TAKEAWAYS THE DIGME TOUR 12 In the second of a two-part series exploring the boom in at-home indoor cycling, global fitness 34 Harnessing the appeal of cycling Grand Tours for engaging themed classes – that’s just one of bou- industry observer Emma Barry shares 15 thought-provoking insights into current trends – and the tique operator Digme Fitness’ eye-catching strategies.
    [Show full text]
  • Global Wellness Industry Outlook 2019
    Global Wellness Industry Outlook 2019 © Redwood Advisors 2018 Table of Contents Introduction......................................................................................................2 Market Overview..........................................................................................3-4 Key Segments................................................................................................5-9 Customer Overview.................................................................................10-11 Key Insights...............................................................................................12-27 Traditional wellness segments still dominate the market.....................13-15 Wellness has hit a tipping point............................................................16-19 Engagement has surfaced as the key challenge...................................20-22 Personalization has become critical.....................................................23-24 The age of wellness data has begun....................................................25-27 Key Takeaways...............................................................................................28 Company Spotlights................................................................................29-33 About Redwood Advisors............................................................................34 Sources........................................................................................................35-36 1 Introduction Health and wellness have entered
    [Show full text]
  • COVID-19 Issues Tracker & Top-Tier Coverage NEWS UPDATES Friday
    COVID-19 Issues Tracker & Top-Tier Coverage NEWS UPDATES Friday, April 3, 2020 Notable Updates U.S. News • According to national COVID-19 trackers, there are currently over 217,263 cases of coronavirus confirmed by lab tests in all 50 states with over 5,151 deaths reported. Notable new cases include: o New York sees biggest single-day death toll with 562 people dead in the last 24 hours o The U.S. economy cut 701,000 jobs in March, the worst report in over a decade o 6.6 million Americans applied for unemployment benefits last week alone o Louisiana coronavirus cases rise rise 42% in a single day • Notable new companies announcing layoffs/furloughs in the U.S. are: Walt Disney Company, Boeing, Sotheby’s, SoulCycle and Sephora. • USNS Comfort Navy ship docked in NYC was supposed to treat 1,000 patients, it's only 2% full • Michigan Governor Gretchen Witmer says that their hospital system is already at capacity • The stock market opens lower amid grim job reports show how the coronavirus is impacting the economy • Small businesses flooded lenders with emergency loan applications on Friday morning as the spigot opened on $350 billion in relief money. • After much debate, White House will recommend Americans wear cloth masks if they go out in public. • Google will help public health officials use its vast storage of data to track people’s movements amid the coronavirus pandemic, in what the company called an effort to assist in unprecedented times. • Amazon has stopped the sale of N95 masks to the public, deciding to only sell the essential
    [Show full text]
  • PILF Amicus Brief
    Nos. 19-251, 19-255 IN THE Supreme Court of the United States AMERICANS FOR PROSPERITY FOUNDATION, Petitioner, v. XAVIER BECERRA, IN HIS OFFICIAL CAPACITY AS THE ATTORNEY GENERAL OF CALIFORNIA, Respondent. THOMAS MORE LAW CENTER, Petitioner, v. XAVIER BECERRA, IN HIS OFFICIAL CAPACITY AS THE ATTORNEY GENERAL OF CALIFORNIA, Respondent. On Writs of Certiorari to the United States Court of Appeals for the Ninth Circuit Brief of the Public Interest Legal Foundation and Foundation for Michigan Freedom as Amici Curiae in Support of Petitioners J. CHRISTIAN ADAMS KAYLAN PHILLIPS Counsel of Record PUBLIC INTEREST LEGAL FOUNDATION 32 E. Washington St., Ste. 1675 Indianapolis, IN 46204 (317) 203-5599 [email protected] (Additional Counsel Inside Cover) ERIC E. DOSTER DOSTER LAW OFFICES, PLLC 2145 Commons Parkway Okemos, MI 48864 (517) 977-0147 [email protected] i Table of Contents Table of Authorities ................................................. ii Interests of Amici Curiae ......................................... 1 Summary of the Argument ...................................... 3 Argument ................................................................. 4 I. Compelled Disclosure Is Antithetical to the Foundational Principles of the United States ................................................. 4 II. The Recent History Demonstrates that Donor Disclosure Is a Tool that Has Been Used to Engage in Personal Attacks ............. 6 A. National Organization for Mar- riage’s Leaked Tax Document ............ 6 B. IRS Targeting Scandal........................ 8 C. Friends of Abe ..................................... 8 D. League of United Latin American Citizens v. Public Interest Legal Foundation .......................................... 9 E. Chick-fil-A ......................................... 11 F. U.S. Virgin Islands Subpoena .......... 11 III. Donor Disclosure Is Also Used to Engage in Personal Attacks in the Election Con- text ............................................................... 12 A. California’s Proposition 8 ................. 12 B.
    [Show full text]
  • A Prominent Manhattan Lawyer Claims That He Was Booted from the High-End Spin Studio Chain Soulcycle for Representing a Former Employee in a Lawsuit Over Unpaid Wages
    A prominent Manhattan lawyer claims that he was booted from the high-end spin studio chain SoulCycle for representing a former employee in a lawsuit over unpaid wages. Attorney Douglas Wigdor has filed a lawsuit of his own against SoulCycle accusing the owners of the exclusive fitness studios of making an example out of him to dissuade other workers from taking legal action against them. It all started when Wigdor, a former law partner of Brooklyn District Attorney Ken Thompson, took on a wage-theft class action lawsuit in May 2013 on behalf of former SoulCycle spin instructor Nick Oram. Booted: Manhattan lawyer Douglas Wigdor (left) has accused SoulCycle of banishing him for representing former spin instructor Nick Oram (right) in a lawsuit over unpaid wages Exclusive: SoulCycle is a chain of 25 high-end spin studios nationwide, including 12 in New York Oram had claimed that his employer did not pay instructors for time spent preparing for class and taking part in training programs. Wigdor now alleges that both he and Oram were banished from SoulCycle studios just four days after he filed the federal class action lawsuit. In court documents filed by Wigdor Thursday, and cited by the New York Post, the 46-year-old high-powered lawyer writes that if SoulCycle owners Julie Rice and Elizabeth Cutler are allowed to get away with the ban, other businesses would be able to refuse service to attorneys and their clients who 'bring legitimate action' against them. ‘They can’t go around flouting the fact that they kicked out the lawyer who represented one of their former employees,’ Wigdor told The Post.
    [Show full text]
  • FOR IMMEDIATE RELEASE Contact: Alison Rappaport, Equinox [email protected] EQUINOX and SOULCYCLE to LAUNCH FULL-SERVI
    FOR IMMEDIATE RELEASE Contact: Alison Rappaport, Equinox [email protected] EQUINOX AND SOULCYCLE TO LAUNCH FULL-SERVICE TALENT MANAGEMENT AGENCY; WME TO SERVE IN ADVISORY ROLE Global Lifestyle Leaders to Offer Top Talent Further Access to Career-Maximizing Opportunities New York, New York (July 18, 2018) – Equinox, the high-performance lifestyle leader, along with SoulCycle, the leading lifestyle boutique studio, today announced the development of a talent management agency exclusively representing their leading, market-defining fitness talent. The management agency will launch with a network of employees from across the brands’ global portfolio of Fitness Clubs and Studios. From social media development and follower growth to unlocking large-scale lifestyle sponsorship deals, the agency—supported with advisory from WME—will exclusively empower Equinox and SoulCycle talent with multi-channel resources to maximize the full scope of their professional and personal potential. “If we’ve learned one thing in our 27 years of innovation and leadership, it’s that our people define our experience—and our excellence. While we have always been recognized for the impact that our talent has on our community, our fitness experts will become exponentially more influential with the creation of our talent agency,” said Equinox Group Executive Chairman and Managing Partner, Harvey Spevak. “We are now poised to offer our star employees an exclusive, monumental opportunity. With our support, guidance and representation, our top talent can meaningfully grow their personal brands, develop key partnerships and ultimately generate additional income.” “SoulCycle was founded on human connection, and community spirit is at the core of our experience and our brand,” said SoulCycle CEO Melanie Whelan.
    [Show full text]
  • Employees As Influencers: Measuring Employee Brand Equity in a Social Media
    Employees as influencers: measuring employee brand equity in a social media age Donna Smith, Jenna Jacobson and Janice L. Rudkowski Ted Rogers School of Management, Ryerson University, Toronto, Canada Abstract Purpose – The practice of frontline employees articulating their brand voice and posting work-related content on social media has emerged; however, employee brand equity (EBE) research has yet to be linked to employees’ social media activity. This paper aims to take a methods-based approach to better understand employees’ roles as influencers. As such, its objective is to operationalize and apply the three EBE dimensions – brand consistent behavior, brand endorsement and brand allegiance – using Instagram data. Design/methodology/approach – This qualitative research uses a case study of employee influencers at SoulCycle, a leading North American fitness company and examines 100 Instagram images and 100 captions from these influential employees to assess the three EBE dimensions. Findings – Brand consistent behavior (what employees do) was the most important EBE dimension indicating that employees’ social media activities align with their employer’s values. Brand allegiance (what employees intend to do in the future) whereby employees self-identify with their employer on social media, followed. Brand endorsement (what employees say) was the least influential of the three EBE dimensions, which may indicate a higher level of perceived authenticity from a consumer perspective. Originality/value – This research makes three contributions. First, it presents a novel measure of EBE using public Instagram data. Second, it represents a unique expansion and an evolution of King et al.’s (2012) model. Third, it considers employees’ work-related content on social media to understand employees’ role as influencers and their co-creation of EBE, which is currently an under-represented perspective in the internal branding literature.
    [Show full text]
  • Wellness Industry Outlook Fall, 2018
    Wellness Industry Outlook Fall, 2018 © Redwood Advisors 2018 Table of Contents Introduction...................................................................................................... 2 Market Overview..........................................................................................3-5 Key Segments................................................................................................6-9 Customer Overview.................................................................................10-11 Key Insights...............................................................................................12-28 Traditional wellness still dominates the market...................................13-16 Wellness has hit a tipping point............................................................17-20 Engagement has surfaced as the key challenge...................................21-23 Personalization has become critical.....................................................24-25 The age of wellness data has begun....................................................26-28 Key Takeaways...............................................................................................29 Sources........................................................................................................30-31 About Redwood Advisors............................................................................32 1 Introduction Health and wellness have entered the mainstream both in consumers’ lives and their wallets. More consumers have become willing
    [Show full text]