Showcase Insights Instagram Analytics

Total Page：16

File Type：pdf, Size：1020Kb

Instagram Analytics Showcase Insights Coinciding with our September 14th release of full support for Instagram, we are pleased to share this showcase of topical Instagram insights, to help demonstrate how marketers can analyze and compare Instagram audiences, as well as people posting photos with hashtags of interest. Youtube/Instagram influencer Michelle Phan has recently launched a makeup line in conjunction with L’Oreal. Of her 2 million Instagram followers, 88.7% are female and 81.9% are single, with an average age of 19.3 years. The strongest brand affinities within her audience include Sephora, Forever 21, Benefit Cosmetics and Victoria's Secret. The SoulCycle fitness chain shares photos of its customers on Instagram. @SoulCycle followers are female (86.6%) and affluent, being 16 times more likely than Instagram average to fall within the $75-100k/year income band. Top cities include New York (30.2%) and Los Angeles (7.7%), while top likes/interests include charity, yoga and wining/dining. UFC Champion Ronda Rousey’s Instagram audience is 63.9% male, an average age of 21.0, with the strongest brand affinities including Crossfit, Xbox, Call of Duty and Playboy. Caitlyn Jenner’s Instagram audience is 85.9% female, an average age of 20.4, with favorite media brands including, MTV, E!, People Magazine, US Weekly and Teen Vogue. The Instagram Trump Your Cat meme has cat owners sharing photos of their pets with toupee style makeovers. Analysis of people tagging photos with #trumpyourcat reveals 70.1% are married, an average age of 27.8 years and a median personal income of $43.8k/year. While 10% of all US Instagram users are Hispanic, only 2.7% of people trumping their cats fall into this group. Instagram photographer Chris Ozer has been comissioned by brands including Mercedes-Benz, MasterCard, TOMS, Allstate and Stella Artois. His Instagram followers are in their mid twenties, with 59.2% married: their top likes/interests are charity, cooking, photography and travel, while their favorite magazines include Life, TIME and National Geographic. Comedian Josh Ostrovsky has been accused of stealing jokes to build a massive 5.9M audience for his @thefatjewish Instagram account. His followers read the Wall Street Journal, Gawker and The Onion, buy their groceries at Wholefoods and Trader Joes, and are dressed by Lululemon, Urban Outfitters and Free People. They are 3.7 times more likely than the Instagram average to use Uber. Selfie sticks have been banned by the Secret Service for the Pope's Philadelphia visit later this month. Instagram users posting pictures tagged as having been taken with selfie sticks are under 30 years old (90.9%), female (69.4%) and single (64.8%). Within this group, of those selfie stick users who express religious faith, 81.3% are Christian. Craft beer brewery New Belgium Brewing uses Instagram for creative marketing campaigns, such as its 'Beers & Bikes' photo challenge. @NewBelgium Instagram followers have an average age of 28.9, and an average personal income of $52.5K a year. Their top likes/interests are beer, wine and cycling, while their stongest brand affinities include Patagonia and REI. © Demographics Pro, Inc. Embargoed until 8 am ET on Monday September 14th, 2015.

Copy Link

Recommended publications

Peloton Interactive $6,245 - X Greater Coverage
PTON - Short Overvalued With Competition Accelerating March 17, 2020 Hedgeye Retail Brian McGough Jeremy McLean © Hedgeye Risk Management LLC © Hedgeye© HedgeyeRisk ManagementRisk Management LLC. LLC. Legal DISCLAIMER Hedgeye Risk Management, LLC (“Hedgeye”) is a registered investment advisor, registered with the State of Connecticut. Hedgeye is not a broker dealer and does not provide investment advice to individuals. This research does not constitute an offer to sell, or a solicitation of an offer to buy any security or investment vehicle. This research is presented without regard for individual investment preferences or risk parameters; it is general information and does not constitute specific investment advice, nor does it constitute or contain any legal or tax opinions. This presentation is based on information from sources believed to be reliable. Hedgeye is not responsible for errors, inaccuracies or omissions of information. The opinions and conclusions contained in this report are those of the individual expressing those opinions or conclusion and are intended solely for the use of Hedgeye’s clients and subscribers, and the authorized recipients of the content. In reaching its own opinions and conclusions, Hedgeye and its employees have relied upon research conducted by Hedgeye’s employees, which is based upon sources considered credible and reliable within the industry. Neither Hedgeye, nor its employees nor any individual expressing opinions, conclusions or data are responsible for the validity or authenticity of the information upon which it has relied. TERMS OF USE This report is protected by United States and foreign copyright laws and is intended solely for the use of its authorized recipient.
[Show full text]
Dystonia Is Ajourney
Dysto nia is aJourney 2018 ANNUAL REPORT Message from leadership Dystonia is more than a diagnosis in a medical record. It is a life-changing We suffered a difficult loss in 2018 with the death of Co-Founder and journey, not only for those affected but for the entire family. Your support Chairman Samuel Belzberg. His wise guidance and tenacious enthusiasm of the Dystonia Medical Research Foundation (DMRF) ensures that no one for pursuing our mission are sorely missed. Yet his legacy continues. The has to face this journey alone. For nearly 45 years, DMRF has supported strength of the DMRF and the undeniable impact the Foundation has had people through the dystonia experience while advocating on their behalf on dystonia research and patient resources is a testament to Sam’s vision and stimulating medical research to improve lives. and the unconditional commitment he and Frances Belzberg made to the dystonia community. We are grateful Fran agreed to step into the role of The DMRF’s mission to cure dystonia is also a journey. The organization Honorary Chair, and the Board of Directors is as determined as ever to has evolved dramatically since its founding in 1976. The promise to find a fulfill the promise of a cure. cure has not wavered, and we continue to transcend the many obstacles Our progress in 2018 simply would not be possible without your support. between our vision and the cure, including limitations in funding and the in - Every accomplishment highlighted in this report was possible because of herent unpredictability of science. The re - you .
[Show full text]
Move to Be Well: the Global Economy of Physical Activity
Move to be Well: Mindful Movement The Global Economy of Equipment & Supplies Physical Activity Technology Fitness Sports & Active Apparel & Recreation Footwear OCTOBER 2019 Move to be Well: The Global Economy of Physical Activity OCTOBER 2019 Copyright © 2019 by the Global Wellness Institute Quotation of, citation from, and reference to any of the data, findings, and research methodology from this report must be credited to “Global Wellness Institute, Move to be Well: The Global Economy of Physical Activity, October 2019.” For more information, please contact [email protected] or visit www.globalwellnessinstitute.org. CONTENTS Executive Summary i Full Report 1 I. Physical Inactivity: A Rising Global Crisis 3 Physical activity is essential to health, and yet, collectively we have become 3 more inactive. How did we become so inactive? 4 Physical activity versus fitness: A privilege, a choice, or a right? 5 II. Understanding the Economy of Physical Activity 7 Defining physical activity 7 The evolution of recreational and leisure physical activity 9 The economy of physical activity 12 What does this study measure? 14 III. The Global Physical Activity Economy 21 Physical activity global market 21 Recreational physical activities 25 • Sports and active recreation 29 • Fitness 34 • Mindful movement 41 Enabling sectors 48 • Technology 49 • Equipment and supplies 55 • Apparel and footwear 56 Physical activity market projections 57 IV. Closing Physical Activity Gaps and Expanding Markets 61 Physical activity barriers and motivations 61 Business innovations and public initiatives to overcome barriers 63 • Mitigating time constraints and increasing convenience 63 • Making physical activity a daily habit 65 • Making physical activity fun and appealing 69 • Enabling movement in all physical conditions 73 • Embedding physical activity in the built environment 75 • Making physical activity affordable and accessible to everyone 76 V.
[Show full text]
In the United States Patent and Trademark Office Before the Trademark Trial and Appeal Board
IN THE UNITED STATES PATENT AND TRADEMARK OFFICE BEFORE THE TRADEMARK TRIAL AND APPEAL BOARD Peloton Interactive, Inc., ) Cancellation No. ) Petitioner, ) ) PETITION TO PARTIALLY v. ) CANCEL REGISTRATION ) Mad Dogg Athletics, Inc., ) ) Registration No. 2003922 Respondent. ) Mark: SPINNING ) Class: 28 INTRODUCTION 1. Petitioner Peloton Interactive, Inc. (“Peloton”) respectfully requests the partial cancellation of Registration No. 2003922 (the “’922 Registration”) for the term SPINNING owned by Respondent Mad Dogg Athletics, Inc. (“Mad Dogg”). The terms SPIN and SPINNING are generic, and Mad Dogg should be barred from continuing to abusively enforce its improper trademark rights across the spinning industry. 2. For many years, countless fitness industry participants, including Peloton, have received baseless cease-and-desist letters from Mad Dogg and its lawyers threatening expensive litigation if all uses of the terms SPIN and SPINNING are not halted. Indeed, Mad Dogg’s founder, John Baudhuin, publicly admits that Mad Dogg spends “hundreds of thousands of dollars a year” policing its purported trademarks and chasing down infringers. As detailed below, even bloggers and journalists have received cease-and-desist letters from Mad Dogg baselessly seeking to halt their use of the terms SPIN and SPINNING. US-DOCS\121232232.1 3. But Mad Dogg’s expensive efforts cannot stem the tide. Spin class and spin bike are part of the fitness lexicon. Even five minutes of simple Google searching reveal that everyone in the world—other than Mad Dogg—understands that “spin” and “spinning” are generic terms to describe a type of exercise bike and associated in-studio class. As detailed below, countless publications review “spin/spinning classes” and “spin/spinning bikes” provided by a wide variety of different companies including Peloton, SoulCycle, Flywheel, NordicTrack and others.
[Show full text]
Soulcycle: Could They Bring a Wind of Change to the Fitness Industry?
This material is exclusively prepared for Ringle Customers Material for your English session SoulCycle: Could they bring a wind of change to the fitness industry? 0 본 자료는 저작권 법에 의해 보호되는 저작물로, Ringle 사에 저작권이 존재합니다. 해당 자료에 대한 무단 복제/배포를 금하며, 해당 자료로 수익을 얻거나 이에 상응하는 혜택을 누릴 시 Ringle 과 사전 협의가 없는 경우 고소/고발 조치 될 수 있습니다. This material is exclusively prepared for Ringle Customers [Summary in English] I. SoulCycle Creating a New Life Style SoulCycle has turned spinning, once thought of as a boring exercise, into a social phenomenon. • SoulCycle has become a highly successful franchise. As of 2018, there are 82 studios in major cities across the US. The co-founders – Ruth Zuckerman, Julie Rice and Elizabeth Cutler – established SoulCycle with the goal of creating a new lifestyle brand. Specifically, the co-founders sought to energize and motivate people to spin by offering a workout environment that was focused. They wanted to be more than a simple health and fitness club by inspiring people to buy-in to the spinning lifestyle. • Prior to co-founding SoulCycle, Julie Rice had moved to NYC from LA and was missing the after-work hikes and jogs that she had enjoyed on the West Coast. She wanted to hang out, talk and have fun while working out, but she couldn't find opportunities in NYC like she had in LA. • Similarly, Elizabeth Cutler had moved to NYC from Colorado before the creation of SoulCycle. Cutler had difficulty finding the type of good exercise sessions she wanted, and her post-birth weight gains made her hesitant to go to an ordinary fitness center.
[Show full text]
Emma Barry's Cycling Takeaways One Sizedoes Not
No. 8 - 10.2019 EMMA BARRY’S CYCLING TAKEAWAYS 15 THOUGHT-PROVOKING INSIGHTS INTO THE AT-HOME BOOM HI-TECH, HI-TOUCH AT THE PURE GROUP Members will stay with you for your people, says CEO Colin Grant THE APPLIANCE OF SCIENCE How Les Mills tests its new cycling programmes in the lab ONE SIZE DOES NOT FIT ALL A segmented offering has boosted cycling class occupancy at Nuffield THE ONLINE MAGAZINE FOR ALL INDOOR CYCLINGOctober LOVERS 2019 RIDE HIGH 1 34 CONTENT & CONTRIBUTIONS Have a great indoor cycling story you’d like to share? From studio successes to new innovations – and everything in between – we’d love to hear about it. Do you know of any super- 04 18 star cycling instructors? We’d love to tell their stories, so please introduce us! And if there are any other topics you think we should cover in Ride High, please let us know. All ideas are welcome – 12 40 [email protected] 26 COLIN GRANT THE APPLIANCE OF SCIENCE 04 Immersive, gamified cycling; sleep as the next wellbeing trend; and the launch of an in-club bou- 26 Les Mills uses science to road-test its cycling programmes. Bryce Hastings, Les Mills’ head of re- tique concept. The founder and CEO of Asia’s Pure Group talks to Kate Cracknell search, talks us through some of the company’s extensive studies in the field of indoor cycling CYCLING TAKEAWAYS THE DIGME TOUR 12 In the second of a two-part series exploring the boom in at-home indoor cycling, global fitness 34 Harnessing the appeal of cycling Grand Tours for engaging themed classes – that’s just one of bou- industry observer Emma Barry shares 15 thought-provoking insights into current trends – and the tique operator Digme Fitness’ eye-catching strategies.
[Show full text]
Global Wellness Industry Outlook 2019
Global Wellness Industry Outlook 2019 © Redwood Advisors 2018 Table of Contents Introduction......................................................................................................2 Market Overview..........................................................................................3-4 Key Segments................................................................................................5-9 Customer Overview.................................................................................10-11 Key Insights...............................................................................................12-27 Traditional wellness segments still dominate the market.....................13-15 Wellness has hit a tipping point............................................................16-19 Engagement has surfaced as the key challenge...................................20-22 Personalization has become critical.....................................................23-24 The age of wellness data has begun....................................................25-27 Key Takeaways...............................................................................................28 Company Spotlights................................................................................29-33 About Redwood Advisors............................................................................34 Sources........................................................................................................35-36 1 Introduction Health and wellness have entered
[Show full text]
Crackin' Open a Cold Barefoot Moscato with the Gals: a Market Campaign Proposal Emily Miller Emily [email protected] Creative Commons License
University of Rhode Island DigitalCommons@URI Senior Honors Projects Honors Program at the University of Rhode Island 2018 Crackin' Open a Cold Barefoot Moscato with the Gals: A market campaign proposal Emily Miller [email protected] Creative Commons License This work is licensed under a Creative Commons Attribution 4.0 License. Follow this and additional works at: http://digitalcommons.uri.edu/srhonorsprog Part of the Marketing Commons Recommended Citation Miller, Emily, "Crackin' Open a Cold Barefoot Moscato with the Gals: A market campaign proposal" (2018). Senior Honors Projects. Paper 660. http://digitalcommons.uri.edu/srhonorsprog/660http://digitalcommons.uri.edu/srhonorsprog/660 This Article is brought to you for free and open access by the Honors Program at the University of Rhode Island at DigitalCommons@URI. It has been accepted for inclusion in Senior Honors Projects by an authorized administrator of DigitalCommons@URI. For more information, please contact [email protected]. Crackin’ Open a Cold Barefoot Moscato with the Gals: A Branding Campaign By Emily Miller May 2018 [email protected] 2 Table of Contents 1.0 Executive Summary…………………………………………..……………………………………….. 3 2.1 History ..………………………………………………………………………………………….……. 4 2.2 SWOT …………………………………..………………………………………………………….…. 4 3.0 Research Results ……………………………………………………………………………………… 6 3.1 Secondary ……………………………………………………………………………………. 6 3.2 Primary ……………………………………………………………………………………… 6 4.0 Campaign Introduction ..……………………………………………………………………………… 9 5.0 Marketing Strategies and Design ……………………………………………………………….……. 9 6.0 Measuring Strategies ..……………………………………………………………………………….. 12 7.0 Timeline ………………………………………………………………………………………………13 8.0 Budget ………………………………………………………………………………………………...13 9.0 Conclusion ……………………………………………………………………………………………14 References ………………………………………………………………………………………………. 15 3 1.0 Executive Summary Barefoot Wine is one of the most well-recognized wine brands and is especially known for its sweet taste and affordable price.
[Show full text]
COVID-19 Issues Tracker & Top-Tier Coverage NEWS UPDATES Friday
COVID-19 Issues Tracker & Top-Tier Coverage NEWS UPDATES Friday, April 3, 2020 Notable Updates U.S. News • According to national COVID-19 trackers, there are currently over 217,263 cases of coronavirus confirmed by lab tests in all 50 states with over 5,151 deaths reported. Notable new cases include: o New York sees biggest single-day death toll with 562 people dead in the last 24 hours o The U.S. economy cut 701,000 jobs in March, the worst report in over a decade o 6.6 million Americans applied for unemployment benefits last week alone o Louisiana coronavirus cases rise rise 42% in a single day • Notable new companies announcing layoffs/furloughs in the U.S. are: Walt Disney Company, Boeing, Sotheby’s, SoulCycle and Sephora. • USNS Comfort Navy ship docked in NYC was supposed to treat 1,000 patients, it's only 2% full • Michigan Governor Gretchen Witmer says that their hospital system is already at capacity • The stock market opens lower amid grim job reports show how the coronavirus is impacting the economy • Small businesses flooded lenders with emergency loan applications on Friday morning as the spigot opened on $350 billion in relief money. • After much debate, White House will recommend Americans wear cloth masks if they go out in public. • Google will help public health officials use its vast storage of data to track people’s movements amid the coronavirus pandemic, in what the company called an effort to assist in unprecedented times. • Amazon has stopped the sale of N95 masks to the public, deciding to only sell the essential
[Show full text]
How Meme Culture Needs a Definitive Test for Noncommercial Speech
DePaul Journal of Art, Technology & Intellectual Property Law Volume 28 Issue 1 Fall 2017 Article 3 Y U No Let Me Share Memes?! - How Meme Culture Needs a Definitive Test for Noncommercial Speech Elizabeth Rocha Follow this and additional works at: https://via.library.depaul.edu/jatip Part of the Computer Law Commons, Cultural Heritage Law Commons, Entertainment, Arts, and Sports Law Commons, Intellectual Property Law Commons, Internet Law Commons, and the Science and Technology Law Commons Recommended Citation Elizabeth Rocha, Y U No Let Me Share Memes?! - How Meme Culture Needs a Definitive Test for Noncommercial Speech, 28 DePaul J. Art, Tech. & Intell. Prop. L. 37 (2019) Available at: https://via.library.depaul.edu/jatip/vol28/iss1/3 This Case Notes and Comments is brought to you for free and open access by the College of Law at Via Sapientiae. It has been accepted for inclusion in DePaul Journal of Art, Technology & Intellectual Property Law by an authorized editor of Via Sapientiae. For more information, please contact [email protected]. Rocha: Y U No Let Me Share Memes?! - How Meme Culture Needs a Definitive Y U NO LET ME SHARE MEMES?! - HOW MEME CULTURE NEEDS A DEFINITIVE TEST FOR NONCOMMERCIAL SPEECH I. INTRODUCTION It is well accepted that today's society is heavily dependent on social media. Today roughly seven in ten Americans use social media to connect with one another.' More specifically, memes in recent years, have become an exceedingly popular form of communication. The Oxford English Dictionary defines a meme as: "[a]n image, video, piece of text, etc., typically humorous in nature, that is copied and spread rapidly by Internet users, often with slight variations."2 As memes become a standard form of communication, we are presented with the question of what are the legal implications, i.e.
[Show full text]
PILF Amicus Brief
Nos. 19-251, 19-255 IN THE Supreme Court of the United States AMERICANS FOR PROSPERITY FOUNDATION, Petitioner, v. XAVIER BECERRA, IN HIS OFFICIAL CAPACITY AS THE ATTORNEY GENERAL OF CALIFORNIA, Respondent. THOMAS MORE LAW CENTER, Petitioner, v. XAVIER BECERRA, IN HIS OFFICIAL CAPACITY AS THE ATTORNEY GENERAL OF CALIFORNIA, Respondent. On Writs of Certiorari to the United States Court of Appeals for the Ninth Circuit Brief of the Public Interest Legal Foundation and Foundation for Michigan Freedom as Amici Curiae in Support of Petitioners J. CHRISTIAN ADAMS KAYLAN PHILLIPS Counsel of Record PUBLIC INTEREST LEGAL FOUNDATION 32 E. Washington St., Ste. 1675 Indianapolis, IN 46204 (317) 203-5599 [email protected] (Additional Counsel Inside Cover) ERIC E. DOSTER DOSTER LAW OFFICES, PLLC 2145 Commons Parkway Okemos, MI 48864 (517) 977-0147 [email protected] i Table of Contents Table of Authorities ................................................. ii Interests of Amici Curiae ......................................... 1 Summary of the Argument ...................................... 3 Argument ................................................................. 4 I. Compelled Disclosure Is Antithetical to the Foundational Principles of the United States ................................................. 4 II. The Recent History Demonstrates that Donor Disclosure Is a Tool that Has Been Used to Engage in Personal Attacks ............. 6 A. National Organization for Mar- riage’s Leaked Tax Document ............ 6 B. IRS Targeting Scandal........................ 8 C. Friends of Abe ..................................... 8 D. League of United Latin American Citizens v. Public Interest Legal Foundation .......................................... 9 E. Chick-fil-A ......................................... 11 F. U.S. Virgin Islands Subpoena .......... 11 III. Donor Disclosure Is Also Used to Engage in Personal Attacks in the Election Con- text ............................................................... 12 A. California’s Proposition 8 ................. 12 B.
[Show full text]
A Prominent Manhattan Lawyer Claims That He Was Booted from the High-End Spin Studio Chain Soulcycle for Representing a Former Employee in a Lawsuit Over Unpaid Wages
A prominent Manhattan lawyer claims that he was booted from the high-end spin studio chain SoulCycle for representing a former employee in a lawsuit over unpaid wages. Attorney Douglas Wigdor has filed a lawsuit of his own against SoulCycle accusing the owners of the exclusive fitness studios of making an example out of him to dissuade other workers from taking legal action against them. It all started when Wigdor, a former law partner of Brooklyn District Attorney Ken Thompson, took on a wage-theft class action lawsuit in May 2013 on behalf of former SoulCycle spin instructor Nick Oram. Booted: Manhattan lawyer Douglas Wigdor (left) has accused SoulCycle of banishing him for representing former spin instructor Nick Oram (right) in a lawsuit over unpaid wages Exclusive: SoulCycle is a chain of 25 high-end spin studios nationwide, including 12 in New York Oram had claimed that his employer did not pay instructors for time spent preparing for class and taking part in training programs. Wigdor now alleges that both he and Oram were banished from SoulCycle studios just four days after he filed the federal class action lawsuit. In court documents filed by Wigdor Thursday, and cited by the New York Post, the 46-year-old high-powered lawyer writes that if SoulCycle owners Julie Rice and Elizabeth Cutler are allowed to get away with the ban, other businesses would be able to refuse service to attorneys and their clients who 'bring legitimate action' against them. ‘They can’t go around flouting the fact that they kicked out the lawyer who represented one of their former employees,’ Wigdor told The Post.
[Show full text]