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Printing-And^Or-Design-For-An-Annual les_annualreport_06.qxd 11/19/06 11:09 PM Page 1 les_annualreport_06.qxd 11/19/06 11:09 PM Page 2 History, Movement &Change Established in 1992, the Lower East Side Business Improvement District (LESBID) is a non-profit economic development organization created to revitalize the Orchard Street Shopping District while preserving its unique and diverse character. Today, the LESBID is a community of over 400 merchants and property owners managed by a Board of Directors and consisting of local merchants, property owners, residents and elected officials. The LESBID promotes the local businesses, hosts events and provides community beautification services. For more information, call 212.226.9010 or see www.lowereastsideny.com. L.E.S. is More. Explore. les_annualreport_06.qxd 11/19/06 11:09 PM Page 3 Introduction True to the successes of its tenacious, In Fiscal Year (FY) 2006, the Lower East resourceful founders and its historic dis- Side BID undertook several initiatives to tinctiveness, a dynamic new character of help preserve our neighborhood’s rich the Lower East Side is emerging. As evi- history, welcome the area’s revitalization, denced by the peppering of eclectic fash- tackle the challenges and seize the ion, cuisine and a booming nightlife, the opportunities that we face daily. Our area is a magnet for creativity, entrepre- most noticeable endeavor was the roll neurship and individuality. As a sought- out of our campaign: “L.E.S. is More. after retail and restaurant destination, Explore.®” The integrated marketing residential neighborhood and hub for and PR campaign seeks to highlight our cultural activity, it’s the place to be, to unique heritage while also communicat- have been and to become. ing the dynamic nature of our neighbor- hood and its exciting changes. This past year, the Lower East Side was defined by movement and change. We We hosted successful, well-attended saw notable architectural developments events and secured new funding for like Blue Condo, the Blue Moon Hotel, upcoming initiatives. The BID also the success of the Hotel on Rivington and expanded its efforts to keep our neigh- pending reconstruction of Upper borhood clean, safe and attractive by Orchard Street. We welcomed Starbuck’s instituting extra weekend sanitation serv- to our area, along with countless bou- ices, improving appearance of the tiques, vintage shops and restaurants Delancey Street medians with flower both above and below Delancey Street. plantings and transforming the first Allen This year crossing Delancey also meant Street malls into a pedestrian-friendly entering a section of the neighborhood green space. in the throes of change. FORWARD, the BID's fashion incubator has come to a Looking forward, the BID will continue to close, but is considered a pioneer of this recognize, assist and collaborate with our transformation. esteemed business owners, residents and Contents property owners – all of whom have con- Programs and initiatives 2005–6 The community was also saddened by tributed to the amazing, vibrant Lower pages 2–6 historic losses like the collapse of the First East Side of today. We invite and encour- Looking ahead to FY 2007 Roumanian American Synagogue while age you to be part of the unique and page 7 anniversaries and expansions of new and unwavering spirit that has propelled the long-time merchants like Exhibitionist, Lower East Side’s historic transformation. Fiscal Report Johnson Shop, Jelena Behrend, Mendel page 8 Goldberg, Bridge Merchandise, Zarin 2007 Budget Fabrics and Home Furnishings and Har- page 8 ris Levy reminded us what makes the neighborhood great. Board of Directors page 9 LES Annual Report FY 2006 1 les_annualreport_06.qxd 11/19/06 11:09 PM Page 4 BID Programs and Initiatives FY 2006 TRANSPORTATION & PARKING The BID provides free shopper parking for thousands of visitors and continues to advocate for better public trans- portation, enhanced pedestrian safety and better access to the Lower East SANITATION, BEAUTIFICATION AND Side. SECURITY Shopper Parking The BID maintains several contracts with phone in case of emergency and sub- Two lots between Delancey and outside agencies to help keep our neigh- mits daily incident reports to the BID. Broome Streets borhood clean, safe and attractive. These BID attends Police Community Council Three hours free shopper parking contracts are negotiated upon yearly meetings and meets with officers. with validation. renewal and have been amended to Security guard works 11:00 a.m. to 7:00 Reduced-rate parking for BID mem- accommodate our changing needs. p.m. Wednesday through Sunday. ber property owners, merchants; monthly parking for residents. Street Cleaning, Graffiti Removal ECONOMIC DEVELOPMENT Enhanced overnight security Two maintenance workers hand-pick Storefront Beautification and Open 24 hours litter and replace trashcan liners. Website Development Grants Twice-monthly graffiti removal from COMMUNITY & BUSINESS Grants are designed to encourage busi- all accessible surfaces. nesses to meet contemporary commercial SERVICES Crosswalks kept free of ice and snow. needs and to help attract customers, drive The BID continues to partner with var- Use of Green Machine to further clean sales and contribute to the area’s eco- ious community-based organizations, sidewalks and assist in sidewalk snow nomic vitality: elected officials and local residents to removal. Up to $350 awarded to BID merchants raise awareness of the needs of the – Purchase made possible by gener- for storefront improvements such as Lower East Side business community. ous assistance of Assembly Speaker new awnings, signs and slatted secu- Sheldon Silver. ShopAble rity gates. Since its inception, over 60 – Stored in Satellite Parking on Allen Grant received from the NYC Depart- businesses have benefited from the Street. ment of Small Business Services and the opportunity. 7-days, 7:00 a.m. until late afternoon; Mayor’s Office for People with Disabil- Up to $300 awarded to merchants who additional cleaning shifts on Saturday ities. develop new or enhance existing Web and Sunday mornings. Provides funding to assist BID mer- sites. BID continues to promote the chants in making the neighborhood Beautification importance of an online presence to and their establishments more acces- Property rehabilitation of Allen Street our members. sible to the blind and visually malls; awaiting ground breaking. Holiday Decorations impaired. (FY06 funding transferred Flower-planting enhancement of the This past holiday season, we illuminated to FY07 budget.) long-neglected Delancey Street medi- our neighborhood to provide a festive ans in spring and fall. Constituent Services atmosphere for shoppers. BID offers free constituent services to Security Brighter, more contemporary holiday business and property owners on mat- To provide a sense of safety and wel- decorations with LED fixtures provided ters related to contacting city agencies come in our neighborhood for small bright, white lights that last up to 10 (e.g., Departments of Sanitation, Trans- business owners and their patrons, a times longer than conventional incan- portation, Parks and Recreation and uniformed greeter provides directions, descent bulbs and use less than one Police), recruiting for vacant commer- checks in with merchants, carries a cell tenth the electricity. cial spaces and strategizing on business expansion. 2 LES Annual Report FY 2006 les_annualreport_06.qxd 11/19/06 11:09 PM Page 5 Tree Planting Community Enhancement Program Partnership with the NYC Parks and Over the past few years, the BID has part- Recreation Department’s Street Trees nered with the City’s Department of Parks Division to beautify the neighborhood and Recreation and the Department of and provide attractive greenery. Transportation to implement a $1.1 mil- Improved landscaping on Allen and lion community enhancement program. Delancey Street medians, including Funded by the Federal Intermodal Sur- tulips and other seasonal flowers. face Transportation Efficiency Act pro- Community Involvement/ gram, former Manhattan Borough President C. Virginia Fields and former Partnerships City Council Member Kathryn Freed. BID maintains relationships with neigh- Aimed at improving the streetscape on bors including Community Board #3, the Lower East Side. Seventh Precinct Community Council, First phase of upgrades completed in Uniting Neighborhoods to Revitalize FY 04 with installation of over 60 dec- Allen/Pike Street (UNRAP), Asian Amer- orative bishop’s crook light fixtures. icans for Equality’s Rebuild Chinatown Fixtures have enhanced historic appear- Initiative, the Lower East Side Tene- ance of the neighborhood and ment Museum, the Lower East Side improved security by increasing light- Jewish Conservancy and other cultural ing levels. institutions /community non-profits. Next phase: redevelop Allen Street mall Pedestrian Mall between Delancey and Broome Streets, Year-round Sunday Pedestrian Mall for expected to begin in winter 2007. merchants to sell their wares and spur Thanks to the BID and other community foot track in our streets organizations’ extensive advocacy, the Orchard Street between Delancey and remaining twelve malls from East Hous- East Houston Streets ton to the East River will be rehabilitated, Street closed Sundays, 9 a.m.–5 p.m. providing much needed green space. Costs range from $6–$8 million. Walking Tours Re-funded by the Lower Manhattan Free walking tour conducted by licensed Development Corporation (LMDC). NYC guides provides an animated and Construction
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