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History, Movement &Change

Established in 1992, the Business Improvement District (LESBID) is a non-profit economic development organization created to revitalize the Shopping District while preserving its unique and diverse character. Today, the LESBID is a community of over 400 merchants and property owners managed by a Board of Directors and consisting of local merchants, property owners, residents and elected officials. The LESBID promotes the local businesses, hosts events and provides community beautification services. For more information, call 212.226.9010 or see www.lowereastsideny.com. L.E.S. is More. Explore. les_annualreport_06.qxd 11/19/06 11:09 PM Page 3

Introduction

True to the successes of its tenacious, In Fiscal Year (FY) 2006, the Lower East resourceful founders and its historic dis- Side BID undertook several initiatives to tinctiveness, a dynamic new character of help preserve our neighborhood’s rich the Lower East Side is emerging. As evi- history, welcome the area’s revitalization, denced by the peppering of eclectic fash- tackle the challenges and seize the ion, cuisine and a booming nightlife, the opportunities that we face daily. Our area is a magnet for creativity, entrepre- most noticeable endeavor was the roll neurship and individuality. As a sought- out of our campaign: “L.E.S. is More. after retail and restaurant destination, Explore.®” The integrated marketing residential neighborhood and hub for and PR campaign seeks to highlight our cultural activity, it’s the place to be, to unique heritage while also communicat- have been and to become. ing the dynamic nature of our neighbor- hood and its exciting changes. This past year, the Lower East Side was defined by movement and change. We We hosted successful, well-attended saw notable architectural developments events and secured new funding for like Blue Condo, the Blue Moon Hotel, upcoming initiatives. The BID also the success of the Hotel on Rivington and expanded its efforts to keep our neigh- pending reconstruction of Upper borhood clean, safe and attractive by Orchard Street. We welcomed Starbuck’s instituting extra weekend sanitation serv- to our area, along with countless bou- ices, improving appearance of the tiques, vintage shops and restaurants medians with flower both above and below Delancey Street. plantings and transforming the first Allen This year crossing Delancey also meant Street malls into a pedestrian-friendly entering a section of the neighborhood green space. in the throes of change. FORWARD, the BID's fashion incubator has come to a Looking forward, the BID will continue to close, but is considered a pioneer of this recognize, assist and collaborate with our transformation. esteemed business owners, residents and Contents property owners – all of whom have con- Programs and initiatives 2005–6 The community was also saddened by tributed to the amazing, vibrant Lower pages 2–6 historic losses like the collapse of the First East Side of today. We invite and encour- Looking ahead to FY 2007 Roumanian American Synagogue while age you to be part of the unique and page 7 anniversaries and expansions of new and unwavering spirit that has propelled the long-time merchants like Exhibitionist, Lower East Side’s historic transformation. Fiscal Report Johnson Shop, Jelena Behrend, Mendel page 8 Goldberg, Bridge Merchandise, Zarin 2007 Budget Fabrics and Home Furnishings and Har- page 8 ris Levy reminded us what makes the neighborhood great. Board of Directors page 9

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BID Programs and Initiatives FY 2006 TRANSPORTATION & PARKING The BID provides free shopper parking for thousands of visitors and continues to advocate for better public trans- portation, enhanced pedestrian safety and better access to the Lower East SANITATION, BEAUTIFICATION AND Side. SECURITY Shopper Parking The BID maintains several contracts with phone in case of emergency and sub- Two lots between Delancey and outside agencies to help keep our neigh- mits daily incident reports to the BID. Broome Streets borhood clean, safe and attractive. These BID attends Police Community Council Three hours free shopper parking contracts are negotiated upon yearly meetings and meets with officers. with validation. renewal and have been amended to Security guard works 11:00 a.m. to 7:00 Reduced-rate parking for BID mem- accommodate our changing needs. p.m. Wednesday through Sunday. ber property owners, merchants; monthly parking for residents. Street Cleaning, Graffiti Removal ECONOMIC DEVELOPMENT Enhanced overnight security Two maintenance workers hand-pick Storefront Beautification and Open 24 hours litter and replace trashcan liners. Website Development Grants Twice-monthly graffiti removal from COMMUNITY & BUSINESS Grants are designed to encourage busi- all accessible surfaces. nesses to meet contemporary commercial SERVICES Crosswalks kept free of ice and snow. needs and to help attract customers, drive The BID continues to partner with var- Use of Green Machine to further clean sales and contribute to the area’s eco- ious community-based organizations, sidewalks and assist in sidewalk snow nomic vitality: elected officials and local residents to removal. Up to $350 awarded to BID merchants raise awareness of the needs of the – Purchase made possible by gener- for storefront improvements such as Lower East Side business community. ous assistance of Assembly Speaker new awnings, signs and slatted secu- . ShopAble rity gates. Since its inception, over 60 – Stored in Satellite Parking on Allen Grant received from the NYC Depart- businesses have benefited from the Street. ment of Small Business Services and the opportunity. 7-days, 7:00 a.m. until late afternoon; Mayor’s Office for People with Disabil- Up to $300 awarded to merchants who additional cleaning shifts on Saturday ities. develop new or enhance existing Web and Sunday mornings. Provides funding to assist BID mer- sites. BID continues to promote the chants in making the neighborhood Beautification importance of an online presence to and their establishments more acces- Property rehabilitation of our members. sible to the blind and visually malls; awaiting ground breaking. Holiday Decorations impaired. (FY06 funding transferred Flower-planting enhancement of the This past holiday season, we illuminated to FY07 budget.) long-neglected Delancey Street medi- our neighborhood to provide a festive ans in spring and fall. Constituent Services atmosphere for shoppers. BID offers free constituent services to Security Brighter, more contemporary holiday business and property owners on mat- To provide a sense of safety and wel- decorations with LED fixtures provided ters related to contacting city agencies come in our neighborhood for small bright, white lights that last up to 10 (e.g., Departments of Sanitation, Trans- business owners and their patrons, a times longer than conventional incan- portation, Parks and Recreation and uniformed greeter provides directions, descent bulbs and use less than one Police), recruiting for vacant commer- checks in with merchants, carries a cell tenth the electricity. cial spaces and strategizing on business expansion.

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Tree Planting Community Enhancement Program Partnership with the NYC Parks and Over the past few years, the BID has part- Recreation Department’s Street Trees nered with the City’s Department of Parks Division to beautify the neighborhood and Recreation and the Department of and provide attractive greenery. Transportation to implement a $1.1 mil- Improved landscaping on Allen and lion community enhancement program. Delancey Street medians, including Funded by the Federal Intermodal Sur- tulips and other seasonal flowers. face Transportation Efficiency Act pro- Community Involvement/ gram, former Borough President C. Virginia Fields and former Partnerships City Council Member Kathryn Freed. BID maintains relationships with neigh- Aimed at improving the streetscape on bors including Community Board #3, the Lower East Side. Seventh Precinct Community Council, First phase of upgrades completed in Uniting Neighborhoods to Revitalize FY 04 with installation of over 60 dec- Allen/Pike Street (UNRAP), Asian Amer- orative bishop’s crook light fixtures. icans for Equality’s Rebuild Chinatown Fixtures have enhanced historic appear- Initiative, the Lower East Side Tene- ance of the neighborhood and ment Museum, the Lower East Side improved security by increasing light- Jewish Conservancy and other cultural ing levels. institutions /community non-profits. Next phase: redevelop Allen Street mall Pedestrian Mall between Delancey and Broome Streets, Year-round Sunday Pedestrian Mall for expected to begin in winter 2007. merchants to sell their wares and spur Thanks to the BID and other community foot track in our streets organizations’ extensive advocacy, the Orchard Street between Delancey and remaining twelve malls from East Hous- East Houston Streets ton to the East River will be rehabilitated, Street closed Sundays, 9 a.m.–5 p.m. providing much needed green space. Costs range from $6–$8 million. Walking Tours Re-funded by the Lower Manhattan Free walking tour conducted by licensed Development Corporation (LMDC). NYC guides provides an animated and Construction expected by end of 2007. informative background about the Lower Many thanks to United Neighbors to East Side’s diverse and impressive history Rehabilitate Allen and Pike Streets Specialty tours available by reservation (UNRAP) coalition partners. We look for- for tour guides, hotel concierges, stu- ward to a continued partnership as the dents and seniors Allen Street rehabilitation moves through Meet at Katz’s Deli on Sundays at 11:00 the City process. a.m. (April through December). Toll-Free Information Hotline/ Visitor Center Nationwide toll-free information line (1.866.224.0206) Lower East Side Visitor Center, CLEAN 261 SAFE – Mon-Fri, 9:30am – 5:30pm – Sat-Sun, 10:00am – 4:00pm &

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MARKETING/PROMOTION reflect new branding and to attract read- als, advertising and publicity. This year, the BID embarked on a re-brand- ership. Free tour begins at LES Visitor Center ing initiative to promote the neighbor- Print newsletter distributed to over (261 Broome Street) at 1 p.m. 1,000 readers quarterly. hood’s rich character by encouraging an Fashion Flipside – September 2005 In April, the BID introduced the exploration of its diverse, historic and cut- Outdoor runway show incepted to high- “LESLetter,” an e-letter designed to ting-edge attractions. The campaign inte- light the creations of cutting-edge local highlight local businesses, events and grated marketing efforts, events and other designers while underscoring the desire other news; distributed monthly to over promotions to highlight local retail busi- for community resiliency from the events 2,500+ readers (growing daily). nesses, cultural organizations, artists and of September 11th and their impact. In April, the BID introduced the Mer- other offerings. The campaign included: Partnerships with September Concert chant E-Letter to inform and educate An overhaul of the organization’s tra- and the Lower EastSide Girls Club. local businesses, community organiza- ditional marketing tactics, maximizing Funds raised for Lower EastSide Girls tions and key stakeholders; distributed online presence and email promotions. Club and designs of several of its mem- to approximately 400 readers. Consistent use of the BID’s new multi- bers featured in show. use graphic identity, its trademarked Advertising Produced by Funky Lala Productions ® “L.E.S. is More. Explore. ” tagline and Enhanced creative copy and visuals fea- and sponsored by Blackbook magazine, collateral redesign. turing tagline: “L.E.S. is More. Izzy Juice and others. GO EAST! Shopping and Rewards Explore.®” Advertisements appear in: Thousands of editors and onlookers Program Time Out , The Villager, city- attracted to event, resulting in media The innovative rewards program offer- search.com, the Multi-Lingual Guide, ing certificates at local dining establish- City Guide, NYC & Co.’s Official NYC ments was redesigned to reflect new Guide and the Gray Line Double Decker branding and include a self-guided Bus Guide. neighborhood walking tour. Cooperative merchant advertising in 50,000 brochures were printed and dis- City Guide, Where, NYC Travel Guide tributed through online orders, visitor and the Onion center, strategic placements in hotels, Redesigned sponsorship banners hung retailers, community organizations, throughout the neighborhood to pro- museums, brochure racks, realty com- vide a sense of community and its panies, direct mail and at events. diverse offerings. www.LowerEastSideNY.com PUBLIC RELATIONS/SPECIAL EVENTS Features comprehensive listing of all The BID hosted several successful commu- BID merchants, neighborhood history, nity events designed to attract additional points of interest and more. visitors to our commercial district by high- Integrated re-branding elements, addi- lighting unique characteristics of our tional functions for public and mer- neighborhood. It also performed outreach chants including online ordering form, and secured significant media placements events calendar, BID member down- and strategic partnerships. loads, newsletter signups and “hot news”. ELS (Every Last Sunday) LES Increased web traffic by over 50 per- (Lower East Side) – Sundays cent weekly. Cultural loop featuring up to 20 neigh- borhood arts venues, helping draw visi- Communications tors and highlight the LES’ reputation for The “LESLetter,” the BID’s public and mer- creativity. chant newsletters were redesigned to BID underwrites promotional materi-

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attention, increased traffic and sales Co-sponsored by Gotham Magazine, NY Post, New York Magazine, New York for participating boutiques. Heineken and Zyr Vodka; over 500 Times, Newsday, USA Today, Village Voice, RSVPs. New Republic, NY Moves, Time Out NY, Van- Fifth Annual International Pickle ity Fair, Daily Candy, Gothamist, the Daily Day Festival – October 2005 MEDIA HIGHLIGHTS: Wire, CBS Evening News, 1010 WINS, Joan Free multi-cultural celebration included This past year, the Lower East Side was Hamburg Show, WNPR, CBS Morning News, pickling demonstrations, exhibits, free highlighted in countless print/online WB11, NY Metro, WNPR and Z100. pickle samples, walking tours, children’s domestic/international publications and activities, music and more. on broadcast TV/radio. It was featured as Signature BID event produced on a residential, shopping and nightlife des- Orchard between Stanton and Hous- tination, for its unique offerings and ton Streets in conjunction with the NY changing character, and other newswor- Energized Food Museum. thy events. Partnerships with Lower East Side Jew- Vibrant ish Conservancy, Asian Americans for A sampling of recent articles: & Equality, University Settlement and How Low Can You Go? Lower East Side Ecology Center; spon- New York Magazine, May, 2006 sored by Loho Realty and the Onion; Vintage! News, May, 2006 generous raffles from local merchants. Top Shopping Neighborhoods in New Estimated Attendance: 6–8,000. York, Frommer’s via MSNBC, May 1, 2006 L.E.S. Paint Out – November 2005 Lower East Side Commissioned artists to beautify a sec- Travel Section, Boston Globe.com,April, 2006 tion of Orchard Street amidst radical Best and Worst Neighborhoods to Buy a transformation by painting large-scale Home Forbes, March 16, 2006 works on construction barricades in a The Swingin’ Lower East Side day-time art installation project. Vanity Fair, March, 2006 Provided a unique opportunity to Best of New York highlight the artistic assets of the New York Magazine, March 13, 2006 neighborhood to several hundred Living On: The Lower East Side onlookers. The New York Times, February 26, 2006 A Taste of GO EAST! – December LoHo? BelDel? Sometimes L.E.S. Really Is More 2005 The New York Times, February 12, 2006 Celebrated launch of the new GO Taste–Houses of Worship Still Standing EAST! Patrons sampled free tastes from The Wall Street Journal the program’s “rewards” participants, , February 3, 2006 including Stanton Social, Essex, Basso South of the Border, Est and Libation. Time Out New York, January 26, 2006 Generous raffle prizes by BID and non- Pushcart Echoes: Lower East Side Retail bid merchants, including: Altman Lug- Rises, Women’s Wear Daily, August 3, gage, Babeland, Breakbeat Science, 2005 Economy Candy, Fat Baby, Fresh Direct, Street Fair Hairy Mary’s Vintage, Hudson Street The New Republic, December 26, 2005 Papers, Jones NY, Libation, Lolli by A Taste of GO EAST! Reincarnation, Lower East Side Tene- Time Out New York, December, 2005 ment Museum, Makeupmania, Russ & Ongoing mentions and features in: Asso- Daughters, Shecky’s, Sherazade, Time ciated Press, AMNY, Downtown Express, Out NY and Wink PR. the Wall Street Journal, NY Metro, NYPress,

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LOOKING AHEAD FY 2007 (July 1, 2006 - June 30, 2007)

In FY 2007 the BID will continue to imple- Community Services ment our marketing and neighborhood Farmers Market funded by the U.S. development initiatives with the assis- Department of Agriculture with the tance of government agencies, elected help of Congresswoman Nydia officials, foundations, public/private enti- Velazquez as a collaboration with Cor- ties, and community organizations. We nell Cooperative Extension; arranged look forward to making progress on the as a Greenmarket in conjunction with following: the Mayor’s Council on the Environ- ment. Sanitation and Security Beautification days and plantings to Investigation into installation of secu- be proposed for Allen Street malls. rity cameras at strategic locations. Continued collaboration with with Video surveillance to be considered in NYC Parks and Recreation Department consultation with NYC Police Depart- to beautify the Delancey Street medi- ment. ans. Proposal for Visitor Center/BID Office Economic Development redesign at 261 Broome Street loca- Comprehensive database of vacant tion. commercial space to be developed and Provide educational opportunities for made available to potential tenants. community youth to learn about the BID to hold additional steering com- local environment, community and mittee meetings, analyze survey data, marketing design a preliminary budget and reex- amine assessment formula and BID Marketing/Promotion expansion. Continued expansion, distribution, Work towards a zoning proposal mind- online development of GO EAST! ful of BID members and the rest of Web Site enhancements and redesign. community, including small business Enhanced member communications REQUESTED SPECIAL ASSESSMENT presence, which helped anchor the and database development. neighborhood during troubled times. Additional merchandising opportuni- FY2005 Assessment: $200,000 ties. Transportation FY2006 Assessment: $200,000 Continuation of “L.E.S. is More. Review of parking lot management, Explore.®” Campaign. infrastructure-related needs and hours of operation in the coming year. Public Relations / Special Events Participating in transportation work- Continued media outreach, events and ing group advocating for bicycle con- promotional opportunities. nectivity, pedestrian amenities, safety Increased online communications via and access to retail, commercial, resi- LESLetter. History Happens Now. dential and recreational spaces. Securing strategic partnerships/spon- sorships.

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REVENUES AND SUPPORT BUDGET ACTUAL REVENUES AND SUPPORT BUDGET Assessments $200,000 $200,000 Assessments $200,000 Parking After Tax and Expenses $336,000 $294,080 Parking After Tax and Expenses $300,000 Coops Contract $30,800 – ESD Grants $80,000 ESD Grants $78,000 $78,000 Farmers Market Grant $50,000 SBS Grants $70,000 – Interest & Misc. Income $1,000 Interest & Misc. Income $1,000 $4,036 SBS Grant $70,000 Incubator Designer Fees $21,000 $1,500 TOTAL INCOME $701,000 TOTAL INCOME $736,800 $577,616 EXPENSES BUDGET EXPENSES BUDGET ACTUAL EXPENSES Marketing (E) Marketing (E) Advertising (Print,TV & Radio) $75,000 $67,798 Advertising (Print,TV & Radio) $65,000 Promotional Materials $40,000 $50,137 Promotional Materials $40,000 Community Event $30,000 $34,122 Community Event $30,000 Sunday Tours $4,000 ($1,750) Sunday Tours $4,000 Public Relations/Media Outreach $5,000 $1,979 Public Relations/Media Outreach $5,000 Holiday Lights $14,000 $22,757 Holiday Lights $23,000 Printing & Postage $8,000 $2,262 Printing & Postage $8,000 Neighborhood Identity/Branding $10,000 $2,075 Neighborhood Identity/Branding $5,000 Other – $875 Web Site/Linkages $5,000 Web Site/Linkages $10,000 $6,800 Total Marketing $185,000 Total Marketing $196,000 $187,055 Sanitation Services July 1, 2005–June 30,2006 Sanitation Services July 1, 2006–June 30,2007 Street Cleaning Operation $66,000 Street Cleaning Operation $66,000 $62,563 Green Machine Maintenance/Supplies $2,500 Green Machine Maintenance/Supplies $2,500 $440 Graffiti Removal $11,000 Graffiti Removal $11,000 $10,440 Total Sanitation Services 79,500 Total Sanitation Services $79,500 $73,443 Economic Development Economic Development Development Consultant $18,000 Development Consultant $13,200 $24,500 Parking Lot Rent $4,440 Designer Incubator $70,440 $65,240 Beautification/Landscaping $10,000 Parking Lot Rent/Utilities/Improvements $60,000 $20,075 Web site matching grant $2,000 Streetscape Improvement/ Business Attraction Grants $20,000 Beautification/Storefront Improvement $10,000 $13,815 Expansion (Outreach & Materials) $3,000 Web site matching grant – $1,500 Total Economic Development $57,440 ShopAble NYC $35,000 – Security Services (total) $25,000 Expansion (Outreach & Materials) $3,000 – Office: Total Economic Development $191,640 $125,130 Salaries (General) $189,880 Security Services (total) $25,000 $25,512 Health Insurance $18,000 Office: Disability $1,500 Salaries (General) $209,800 $165,247 Payroll Service $2,200 Health Insurance $12,000 $15,009 Rent (office & visitor center) $36,000 Disability $400 $64 Utilities (office & visitor center) $7,200 Payroll Service $1,800 $1,621 Liability Insurance $5,280 Rent (office & visitor center) $27,600 $30,270 D & O Insurance $1,150 Utilities (office & visitor center) $10,000 $11,614 Supplies $5,000 Liability Insurance $5,280 $4,577 Printing & Postage $2,500 D & O Insurance $3,821 $1,011 Equipment and repairs $2,500 Computer Expense – $4,748 Audit/Legal $4,015 FISCAL YEAR 2006 REPORT: Supplies $5,000 $5,424 FISCAL YEAR 2007 BUDGET: Bank Fees $500 Printing & Postage $2,500 $5,519 Bookkeeping $4,320 Equipment and repairs $7,500 $4,899 Travel/Entertainment/Meetings/Petty cash $2,500 Travel/Entertainment/Meetings/Petty cash $2,500 $1,168 Office misc. $5,000 Audit/Legal $4,015 $4,100 Total General &Administrative $287,545 Bank Fees $500 $686 TOTAL EXPENSES $634,485 Bookkeeping $4,320 $4,165 Office misc. – $3,480 INCOME - EXPENSES $66,515 Total General &Administrative $297,036 $263,601 TOTAL EXPENSES $789,176 $674,741 Note: Items within categories may not add up to total because of rounding. INCOME - EXPENSES ($52,376) ($97,125) LES Annual Report FY 2006 7 les_annualreport_06.qxd 11/19/06 11:10 PM Page 10

Contracts

BID-Sponsored Parking Lot Management Central Parking of New York, Inc. 230 West 31st Street, New York, NY 10011 Contract runs 7/1/06 to 6/30/07 Street Cleaning/Sanitation Services Atlantic Maintenance Corporation 154 Conover Street, Brooklyn, NY 11231 Street cleaning /”Green Machine” operation and fuel, provided 6 days/week. One-year contract renewed in FY 2006. Graffiti Removal Services Atlantic Maintenance Corporation 154 Conover Street, Brooklyn, NY 11231 Contract for graffiti removal services signed in 1999 and continued in FY 2006. Services provided on a semi-monthly basis. “Greeter”/Light Security Services McRoberts Protective Agency, Inc. 17 Battery Place, New York, NY 10004 “Greeter”/light security services of 40 hrs/week. Contract signed 8/4/99 and continued in FY 2006. Internet Homepage hosting & DSL service Covad Communications 110 Rio Robles, San Jose, CA 95134-1813 Monthly charge for Lower East Side BID website hosting and DSL service (www.lowereastsideny.com). Continued in FY 2006. Brochure Distribution/Display CTM 420 Fairfield Avenue, Stamford, CT 06902 Distribution/display of Lower East Side BID shopping guides in NY hotels, attractions and transportation outlets. Contract with one-year renewal signed 7/1/02 and continued in FY 2006. Development Services Holly Kaye Planning & Development Consultant. 280 Ninth Avenue, Suite 4-J, New York, NY 10001

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Board of Directors

Officers (Voting) Class C: Residential Tenant (Voting) Howard R. Slonim, President Laurie Stalter Spar Realty Class D: Public Officials' Reps (Voting) Marco, Vice President Luis Reyes, representing Hon. Alan Gerson, Buy MarcoArt Member, Council (representing Bob Levy,Treasurer Hon. Christine Quinn, Speaker, New York City Harris Levy Council) Barbara Tindel, Secretary Eddy Eng, representing Hon. Rob Walsh, 47 Orchard St. Corp. Commissioner, Department of Small Business Services (representing Hon. Michael Bloomberg, Class A: Property Owners (Voting) Mayor, New York City) Fred Austin Katz's Delicatessen Mary Cooley. representing Hon. , Borough President, Manhattan Dan Bettinger Altman Luggage Josh Mazess, representing Hon. William Thompson, Comptroller, New York City Sol Einhorn Bridge Merchandise Class E: Other Interested Parties Isaac Escava (Non-Voting) 49 1/2 First Avenue Jessica Ashenberg-Loeser, representing Hon. Sheldon Silver, Speaker, Lewis Friedman New York State Assembly Merlon Management Alice Cancel, representing Hon. Martin Connor, Alice Goldberg New York State Senator Mendel Goldberg Fabrics Iris Quinones representing Hon. Nydia Alfred Goldman Velazquez, Member, United States House of Morris Goldman Real Estate Corp. Representatives Robert Harmatz Officer Val Lurch, 7th Precinct, East Side Management Enterprises New York City Police Department Arlene Miller Shiomon Avadi Ja-Mil Uniforms 175 Orchard Street Lower East Side BID Staff Sion Misrahi Joe Erlichster Misrahi Realty Roberto Ragone Lolita Bra Executive Director Bernard Mittleman Joseph Gentile 84 Realty L.L.C. Dara Lehon Bank of America Deputy Executive Director Bea Salwen Herman Hewitt, Representative, Salwen’s House of Umbrellas Edward Rivas Manhattan Community Board 3 Class B: Commercial Tenants (Voting) Administrative Assistant Sun Kyung Kim Mark Federman Leather Corner Caesar Alfano Russ and Daughters Dr. M. Mickey Lebowitz Intern Baruch Singer Lorraine Latuf Triangle Management Miguel Rivera Chase Manhattan Bank Dr. M. Mickey Lebowitz Intern Tara Katz 88 Orchard Café

Photography: Ariel Jankelowitz, Dara Lehon, Ethan Ries, Lower East Side Tenement Museum Collection, Talisman Photo. LES Annual Report FY 2006 9 les_annualreport_06.qxd 11/19/06 11:10 PM Page 12

L.E.S. is More. Explore.®

Lower East Side BID 261 Broome Street New York, NY 10002 212.226.9010 LowerEastSideNY.com [email protected]