A PUBLICATION OF ECOTOURISM

Linking , conservation and communities ISSUE NO.6 | APRIL 2015 - SEPTEMBER 2015

2015 Ecowarrior Awards & Gala 16th October Dinner 2015 Diani, South Coast

SustainableSustainable tourismtourism practicespractices inin KenyaKenya 1 2 Naturals magazine is published biannually by Ecotourism Kenya. The publication targets readers interested in topics addressing linkages between tourism and conservation of nature 6 and cultural values at destinations. The magazine is distributed free of charge to registered, affiliate and associate members of Ecotourism Kenya. The organization permits the use of any information material contained in this publication by any interested party on condition that the user clearly acknowledges Ecotourism Kenya and quotes Contents the specific source edition of the magazine. If in doubt or wish to seek clarification, please write to or call the Editor using the 8 following address and contacts: 4 Message from the CEO/Chair Ecotourism Kenya KATO Place, Longonot Road, Upper Hill, . 5 About Ecotourism Kenya P.O. Box 10146-00100 Nairobi, Kenya. Telephone: +254 (0)20 2574059 Mobile: +254 (0)726366080 6 Replicable Best Practices at Olarro Email: [email protected] Lodge www.ecotourismkenya.org 8 Cottars Strive for Excellence in EK Board Members 2014/2015: Sustainable Tourism Chairman: Dr. Mohanjeet Brar (Commercial Director, 14 Gamewatchers Safaris) 10 Ecotourism Kenya at a Glance Secretary: Elizabeth Kimotho (Director, Exclusive Eco-Travels) Treasurer: George Kamau (Marketing/Reservations Manager, Lake 12 Sustainability for the Adventure Traveler Nakuru Lodge) Members: Dr. Mordecai Ogada, (Managing Partner, Conservation 14 Value Added Heritage Walking Tours Solutions Afrika), Edith Bosire (Principal Associate, EED Advisory), Within the Nairobi Central Business Anu Vohora (Sales & Marketing Director, SafariLink Aviation), District 16 Jacinta Nzioka (Ag. Director of Marketing, Kenya Tourism Board), Herbert Mwachiro (Regional CSR Manager, Institute for 16 Collaborative Partnership at the West Education in Democracy), Grace Nderitu (CEO, Ecotourism Kenya), Gate Conservancy Ali Allport (Community and Conservation Manager, The Safari Collection), Elizabeth Gitari (Legal advisor). 18 Airkenya Stance on Education in the 18 Chair, Finance & Fundraising Sub-committee: Dr. Mohanjeet Brar Masai Mara Chair, Eco-Rating Sub-committee: Jane Kahata Chair, Community Outreach committee: Elizabeth Mumo 22 Being a Lady Tour Guide Chair, PR & Marketing Sub-committee: Fiona Ngesa 24 The 10th Eco-Warriors Awards 2015 Chair, Events and Training Sub- committee: Herbert Mwachiro EK Secretariat: 26 Promoting Sustainability Through Grace Nderitu, Andrew Karanja, Lynnet Kamonde, Terryann Collaborative Efforts in the Tourism 22 Mutindi, Ann W. Mwangi and Joyce Kiruri Sector EK Interns and Volunteers: Paul Mwai and Milka Shabanji 28 Join the Ecotourism Spirit Editorial Team: Grace Nderitu, Terryanne Mutindi and Ann W. Mwangi 30 Ecotourism Kenya Eco-Rated Accomodation Facilities Editor Phoebe Munyoro Advertising accompanying articles, with permissions and Terryanne Mutindi Ecotourism Kenya’s photos credits clearly shown. Use of facts, Contributors: figures, illustrations and examples is greatly Ali Allport, Calvin Cottars, Cheryl D’Souza, Andrew Karanja, Martha Magazine Editorial Policy Mutiso, Felix Kipkoech, Milkah Shabanji, Ancillah Wanja and encouraged. The language used should be Jacinta Nzioka The following editorial policy acts as a guideline for the average reader; highly technical or Cover Photo: Courtesy of Laikipia Wildlife Forum for publishing Naturals magazine primarily for EK academic language, plagiarism and clichés members. Naturals aim is to promote ecotourism must be avoided. The Editorial Committee Design & Layout: has the right to decline and refuse to publish Jacqueline Omutimba knowledge and best practices in support of Sunburst Communications Ltd responsible and sustainable tourism in Kenya. contributions or advertisements deemed [email protected] The editor welcomes editorial submissions on racial, derogatory, defamatory or injurious to interesting and pertinent topics. The articles any person, known or unknown. The editor Disclaimer should not exceed 1,000 words and must also reserves the right to review, edit and/or The opinions and views expressed in articles published in Naturals clearly show the names and postal contacts reject articles for reasons of content, quality, magazine are the respective author’s own and do not necessarily of the author/contributor. Contributors are length or post-deadline submission. All reflect those of Ecotourism Kenya, which seeks to publish a diverse encouraged to write on issues that interest, editorial contributions will be published in range of perspectives on given issues. Authors are fully responsible inform and empower the target audience. English. and are legally liable for their own work. Ecotourism Kenya assumes Writers are welcome to consult Ecotourism Submissions to the EK Magazine should be sent no responsibility or legal liability, express or implied, for the content Kenya at any point during their writing. of any work by authors. Every effort has been made to ensure the to the Editor at [email protected] Appropriate photographs can be included to the accuracy of all the information contained in this magazine. 3 MESSAGE FROM THE CEO & CHAIR

Since our inception, Ecotourism a sign that facilities are incorporat- Olarro Lodge - one of the newly Kenya seeks to promote Kenya ing best practices in their facilities. Gold eco-rated facilities, on their as a responsible and sustainable Through KATO with support from best practices in responsible tour- Message tourism destination. Tourism is a CBI Netherlands we are pursuing a ism that has made them an award pillar of Economic growth in Kenya certification scheme for tour opera- winning facility. There are many from the and to ensure the tourism Industry tors in partnerships withTravel life more articles in this edition for in Kenya gains from it, Ecotour- andTourism Regulatory Authority. one to indulge in and learn one or ism Kenya encourages all tourism Such a partnership will strive to two things on what various green establishments to incorporate grow a generation of tour opera- companies are doing to promote CEO responsible tourism practices in tors who incorporate best practices responsible tourism. their businesses. These are the in their day to day business. practices that benefit the enterprise On behalf of the Ecotourism team - the environment - and the local In this 6th edition of the Naturals we do hope you will enjoy this edi- community. Magazine, we focus on Sustainable tion and include best practices in tourism practices in Kenya.The vari- your various tourism endeavors. As Linking tourism, communities and ous articles feature a variety of best we keep saying here at Ecotourism conservation is our mantra and we practices such as perspective from Kenya #Itissmarttoberesponsible continue to do this through the adventure tourism which we see as Eco-rating scheme. During the last an important aspect when it comes three months, three new Gold fa- to tourism sustainability. We have Grace Nderitu, cilities have been certified which is taken the onus of showcasing CEO, Ecotourism Kenya

Ecotourism Kenya recognizes the significant the conservancies continue. Losing them conservation work that is achieved by would be a truly tragic and irreversible loss to tourism enterprises in partnership with our country. Message communities. The communities working alongside with tourism businesses, have many The ecotourism 2014 awards were a testament from the opportunities to derive financial and economic that Kenya’s tourism sector is an important benefits through leasing of land to develop contributor to the conservation of natural tourism accommodation facilities, trading, resources, maintenance of biological diversity employment, conservation fees paid by guests, and propagation of healthy eco systems. The donations through travelers’ philanthropy and awards tell a slight portion of the responsible Chair development of transport and communication tourism story. The Eco-rating scheme is infrastructures. growing in popularity and we see more and more establishments being eco-rated. These The conservancy movement in Kenya with its establishments show their best practices in various models from private to community nature conservation through business policy, owned is one of the resounding recent success corporate social responsibility and supply stories. The conservancies are now helping chain management systems. This year we protect hundreds of thousands of acres as a have worked on improving the entire process habitat for wildlife, protecting biodiversity, including the categories, application and providing employment to community judging and look forward to recognizing the members and significant other benefits such eco-warriors of 2015 at a gala event and once as monetary, social programs and grass banks again we’re proud to be partnering with the as well as providing guests with an authentic Kenya Tourist Board. safari experience. However, unfortunately the collapse in tourism has put much of this at I hope you enjoy this edition of the Naturals risk and eco-tourism in Kenya is seeing some Magazine and that it helps to inspire more of its most challenging times ever. Kenya has responsible practices in our industry. visionary leaders that have helped to develop ecotourism over the decades and it is crucial Dr. Mohanjeet Brar that these leaders work with the relevant stakeholders to do what is needed to ensure Commercial Director, Gamewatchers and Porini Camps

4 ECOTOURISM KENYA

VISION: To be a leader in the knowledge and practice of ecotourism.

Ecotourism MISSION: To effectively link tourism, com- munities and conservation for sustainable tourism development in Kenya.

GOAL:To promote tourism practices that will about Kenya conserve Kenya’s natural environment and im- prove livelihoods of associated communities. According to The International Ecotourism Society, Ecotourism is now defined as “responsible travel to natural areas that conserves the environment, sus- VALUE STATEMENT: At Ecotourism tains the well-being of the local people, and involves interpretation and educa- Kenya, we promote sustainable utilization of tion” (TIES, 2015). Education is meant to be inclusive of both staff and guests. resources for sustained livelihoods. Our policy is to ensure incorporation of sound environ- mental and social practices in new and exist- As a membership organization, Ecotourism • Awareness Creation and Information ing tourism enterprises.We seek to increase Kenya brings together individuals, community Sharing recognition of environmental and social issues based organizations (CBOs) and tourism busi- • Enterprise Development Program in the development of tourism in Kenya and nesses in a forum to learn about ecotourism • Leadership and Mentorship Program in all works that we undertake. We do this by standards, and how to incorporate these stan- • Research and Consultancy putting emphasis on: dards into tourism businesses, conservation • Standards and Best Practices initiatives, and community development.The • Respect for the environment organization conducts its activities through Ecotourism Kenya is guided by the following • Respect for local people and their cultures five programme areas: principles: • Equitable sharing of responsibilities and benefits

5 ECOTOURISM ISSUE By Andrew Karanja & Milkah Shabanji, Ecotourism Kenya

REPLICABLE BEST PRACTICES at Olarro Lodge Insightful ideas and thoughts have enabled to change the world. The charm of the tourism industry is that entrepreneurs are able to find something they love and turn it into a business. Despite this, it still remains a challenge to ensure consistency and quality in the development and delivery of these products and services in an industry that is very much dependant on very fragile natural resources. Globally, tourism facilities are recognizing the need to adopt quality standards to guide their businesses in implementing best practice programs. Many of these provide efficient guidelines for promoting responsible tourism. Olarro Lodge, is an award winning facility recently voted as one of the ‘World’s Most Romantic ’ and a ’Top 50 New ’ by Travel Leisure. In January 2015, it was awarded the coveted Gold Eco-rating Certification by Ecotourism Kenya for its outstanding and replicable best practices in business operations, conservation, local culture and community empowerment.

6 Olarro lodge is unique, artistically styled to closely monitored to regulate consumption. sensitized through popular room cards‘towel blend with the natural surroundings within The energy is metered at all the consumption talks’ to re-use their towels. Other water ef- the Olarro Conservancy located approxi- points with the levels closely monitored and ficient technologies employed includes: dual mately fifty-six kilometres from Narok town analysed on bed occupancy. Energy saving flush toilet cisterns, low shower filter heads, off the Narok - Maasai Mara road and five ki- techniques in place include: fixing energy and tap flow reducers (faucets) have been lometres to the Masai Mara National Reserve. saving bulbs and Light Emitting Diodes (LED) used to enhance water conservation. Use Founded on the principles of conservation, throughout the premises, briefing visitors of visual water saving sensitization signage sustainabilityand community empowerment; upon arrival and sensitizing staff on the need is fixed within the main water user points, a partnership with one hundred and fifty to conserve energy by switching off unneces- kitchen, staff quarters and laundry. local Maasai land owners was formed to sary lights, and use of visual sensitization ensure that the land is not only managed ef- signage such as ‘turn off lights’ are fixed in Olarro Lodge has further employed the use of ficiently but is a source of income for the land strategic areas. a Biobox wastewater treatment system that owners. The Olarro Conservancy is a 7,500 manages both its grey and black effluent. acre piece of land that is part of the larger The main source of water for the facility is The system operates in two stages; primary Maji Moto and Siana Group Ranches that from a spring located within the conservancy. separation or digestion of organic solids, and has a 15-year lease with the landowners.The The water is solar pumped and stored in aerobic filtration. Effluent from the guest conservancy provides a critical wildlife dis- 136,000 litres reservoirs situated on a high and staff kitchen flows through grease traps persal corridor and plays a significant role in altitude which allows water to flow to the to remove grease and fats before draining the greater Loita, Masai Mara, and Serengeti premises via gravity force. Rain water harvest- into the Biobox reservoirs for chlorination. ecosystem. ing technology, serving three underground Later, the treated water flows via gravity and reservoirs of 100,000 litres, has been applied is used for irrigating the lawns within the In regards to energy conservation, the lodge on the iron roofed structures to supplement premises. The Biobox system is an efficient has employed the use of alternative sources the spring water. The water is metered at method which should be employed by more of energy specifically wind and solar, a source and sub metering done at the main tourist facilities as an efficient way of turning move that has greatly reduced the facility’s consumption points such as laundry and waste water into a useful resource. environmental impacts. A total of 150 solar staff quarters. Daily meter reading is done to PV panels are fitted and fixed with power monitor usage and water data analysed on As tourism expands, its mandatory for facili- inverter systems. Two wind turbines with a bed occupancy. Regular maintenance and ties to implement sustainability measures into power output of 1.5KvA each supplement the inspection schedules of the plumbing system their business to not only ensure conservation energy for lighting, running the laundry ma- is conducted to rectify any possible leakages. of its resources but also cut-down on costs chines, refrigerators and operating swimming A pressure gauge has been installed in the in the long run.The Olarro Conservancy is an pool filters, within the premises. Seventeen water system to monitor water usage and excellent case study replicating professional solar water heaters with a capacity 600 detect any leakages.Water saving techniques management of the natural land resources, litres each are installed for water heating. applied includes: staff sensitization during promotion of private and exclusive tourism, Heavy machinery is operated through a 22 departmental meetings, guests arrival brief- and a source of income for the local land KvA back-up generator whose fuel uptake is ings where they are also encouraged and owners.

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1. Dual cistern toilet 2. Water and energy sensitization signage 3. Grease traps 4. Drip irrigation system 5. Solar PV panels 6. Wind energy turbines 7. Biobox filter system Main Photo: Blending architectural design

7 COMMENDABLE COMMITMENT By Calvin Cottars

Cottars Strive for Excellence in Sustainable Tourism

Probably one of the first tourism It was during their photographic safaris in Ke- turn become for the enrichment of private safari company registered in Kenya nya back in 1964 that they started their first sector investors which has unfortunately not was the Cottars Safari Service tented camp; Cottars Mara Camp and Cottars been understood or respected by other camp Bushtops, now known as Siana Sptings and operatorsor enforced by MMNR management registered in 1919. The Cottars’ Mara Bush-tops in Siana Group Ranch. Cot- despite the increase of many development were renowned hunters through- tars 1920’s Mara safari camp was established moratoriums over the years. out their history but also got very in 1998 in Olderkesi Group Ranch adjacent to involved in filming, photographic the Maasai Mara National Reserve (MMNR) in The congestion of accommodation facilities has caused a dreadful brand image for the safaris, and guiding famous 1998. The camp was set up in line with the Mara and actual loss of wildlife within the personalities such as: King George Cottars’ families belief that, putting lodges and camps outside the protected areas to help reserve. Research indicates that most spe- VI and the Queen Mother, Wool- create buffer zones for wildlife; while at the cies have declined in numbers by between 60 worth Donahugh, Martin and Osa same time avoid over congestion of the pre- to 90 per cent over the last 30 years. Given Johnson of ‘I married adventure’ cious natural resources by setting up tourism the terrible state of tourism from the cycle of fame, and Paul Hoeffler who made developments within reserves. election clashes, terrorism, Ebola scare, and the first color film in dubbed furthercompounded by disabling government Indeed, it is clear in the law that protected policies on tourism and taxation; Kenya has ‘Africa speaks’. areas of Kenya including the Maasai Mara seen a steady erosion of its share on the Afri- National Reserve were gazetted specifically can tourism market, and has a projected drop for the protection of biodiversity and wildlife in occupancy to 60 per cent compared with within their boundaries. However, this has in 2014 as indicated by researchers.

8 What is the Cottar’s strategy for survival in this difficult tourism environment?

1. Marketing Tourism for Conservation: 3. Sustained Community Service: Cottars Cottar’s have aligned their marketing to pro- has set up a trust; the Cottar’sWildlife Conser- mote the notion that, visiting any of the Cot- vationTrust that seeks to source for revenues tar’s accommodation facilities or any other and donations for social welfare projects in- lodge outside a national protected area that cluding: schools construction, bursaries, am- is paying lease fees for wildlife conservancy is bulances, and medical clinics.They also took beneficial for conservation. The guest will be part in the review of national Wildlife Policy contributing to securing more land for wildlife and are also members of the Kenya Wildlife rather than adding to the problem of congest- Conservancies Association (KWCA) and the ed parks and reserves and inequitable distri- Maasai MaraWildlife Conservancies Associa- bution of revenue with the local communities. tion (MMWCA).

2. Local and International Accreditation: Great thoughts speak only to the thoughtful It is part of Cottar’s commitment to meet ev- mind, but great actions speak to all mankind. ery possible Eco-criterion in the country and to At the end of the day, the future of Kenya’s have the most number of accredited guides. wildlife and tourism industries will depend They have managed to achieve the Global entirely on conservation of the natural re- Environmental Retreat (GER) status; where sources, equitable distribution of resources for Cottars is one of only twelve facilities in the the landowners for it to be a primary and reli- world to have done so, as well as attained a able source of livelihood income. As you make Gold Level Certification from Ecotourism Ke- plans on booking your next safari, only choose nya; and three of their guides have achieved properties that actually lease land on private Gold level qualification from the Kenya Profes- or communal wildlife conservancies, and not sional Safari Guides Association out of a pool inside National parks and reserves. of sixteen Gold certified guides in the entire country.

9 ECOTOURISM KENYA EVENTS AT A GLANCE

OCTOBER

2014 Eco Warrior Awards The 2014 Eco warrior awards were held on 9th The Carnivore Nairobi, Go Places, Chairmania, October 2014 at the Carnivore Grounds. The Kenya Association of Tour Operators (KATO), awards Gala was graced by Hon Phyllis Kandie Kenya Wildlife Conservancies Association (KWCA), Cabinet Secretary EAC Affairs, Commerce and Laikipia Wildlife Forum (LWF), Kenya Wildlife Trust Tourism. The gala dinner was attended by over (KWT), Sun Africa Hotels, AFEW- Giraffe Centre; 500 participants including high profiled delegates African Conservation Centre (ACC) and Mahali who were part of the annual Magical Kenya Travel Mzuri. The Fourteen (14) winners were crowned for Expo (MKTE). The gala was supported by Kenya their remarkable and outstanding best practices Tourism Board (KTB), Tourism Fund(TF), Africa in promoting ecotourism and sustainable tourism Wildlife Foundation (AWF), Fairtrade , in Kenya.

12th LMP Induction Training JANUARY Ecotourism Kenya received and trained twenty-three (23) students during the 12th Landscape for people, food intake of the Leadership and Mentorship and Nature Initiative; program which was held on 20th and 21st Ecotourism Kenya was represented January 2015 at the Ecotourism Kenya offices. at the Kenya Environmental Following training, the students were posted to host Volunteers Organization (KENVO) organizations for industrial attachment from January to April at committee meeting held on 14th different tourism establishments within Kenya including: January 2015 at Keraita forest. • Lake Nakuru Lodge The meeting focused on the global • Salaton Safaris Landscape and was centred on • Nature Kenya people food and Nature. The aim of • Baobab sea lodge the meeting was to bring together • Statunga Ecotours communities to showcase the • Lumo Wildife Sanctuary various activities they are engaged • Exclusive Eco-Travels in and how they use the resources • African Beads Safaris available in their environment. The • Mwanakafiri Funju focus of the meeting was • Lumo Wildife Sanctuary for committee • Mlilo Eco-Tours members to come • Ecotourism Kenya up with ways to • Kilimo Talii/ KENAFF-Kenya National Farmers Federation ensure resources are well utilized with The students were drawn from the following training institutions: supervision of the • Graffins College local governments and • Gretsa University the various community • Kenya Methodist University groups. Key participants • at the meeting were: • Maasai Mara University famers, government • Moi University organizations in the area • Mt. Kenya University like Kenya Forest Service, tourism • stakeholders etc.

10 ECOTOURISM KENYA EVENTS AT A GLANCE

Strathmore University Ecotourism Meetings Career Day In the quest to strengthen FEBRUARY Ecotourism Kenya partnerships with other participated in Strathmore stakeholders; Ecotourism Kenya Kenyatta University Career Week University’s 11th Annual has held meetings with various Ecotourism Kenya took part in Kenyatta Career Fair on 13th partners on different program University Career week held on 5th and 6th February 2015 February 2015. The fair areas that EK is seeking to at Kenyatta University. The aim of the career week is to saw participants drawn improve and further grow a raise awareness to the students about the job market and from different organizations responsible tourism Industry. enlighten them about the career choice. Ecotourism Kenya from the following sectors: enrolled a number of students from the Exhibition for the financial services, hospitality, Some of the meetings include: May LMP Intake. tourism, IT, insurance, The review of the Eco-warrior education and manufacturing Awards through a consultant in industries. The fair was a great order to make the awards more Eco-Talk: Sustainable Product opportunity for students competitive. A meeting with the Development and Marketing to know more about the International Trade Centre (ITC) Ecotourism Kenya’s February Eco talk employment opportunities was held to revise the Ecorating on ‘Sustainable Product Development available in the job market Scheme and upgrade to the ITC and Marketing’ was presented by Mr. and further network with standards map. Fred Okeyo the Product Manager at employers and professionals. Other meetings held with Kenya Tourism Board (KTB) on 19th February 2015. Mr. This will help the students various stakeholders include: Okeyo highlighted on the need to embrace sustainability in create a pool of contacts from National Environmental business operations; the triple bottom line concept; he also which to draw leads, referrals, Management Authority, Kenya gave examples on sustainable practices; and the role and ideas, and Green Building Society, Africa place of marketing. This provided a better understanding for information Business Travel Association, the participants on the importance of developing tourism for job search Africa Wildlife Forum, Products which are not only good for the market but also and career Africa Wildlife Trust, Kenya sustainable for the future generations. The participants were progress. drawn from EK and Nature Kenya’s membership as well as Tourism Federation, National stakeholders from the industry. Accreditation Service and other partners.

World Wildlife Day Celebrations March Ecotourism Kenya took part in the World Wildlife Day Celebration at Kenya Wildlife Service (KWS) headquarters on The Great Zebra 3rd March 2015. The day was marked by using the #hashtag and Giraffe Count #tourismcrimeisserious. The celebration was officiated by H.E Ecotourism Kenya the President, Uhuru Kenyatta and the first Lady, Margaret Kenyatta. H.E participated in The Great Zebra President Uhuru Kenyatta gave a boost to the international fight against and Giraffe Count at the poaching by setting fire to more than 15 tonnes of elephant ivory tusks on 1st March 2015. The Great Zebra and Giraffe during the ceremony at the Nairobi National Park. Count was aimed at creating a platform that will allow the public to participate in a photographic Africa Travel Show census in order to estimate the population The Africa Travel Show which was the first event of its sizes of zebras and giraffes in Nairobi National kind in Kenya. The event was held from 4th to 8th Park. This was the first census of its kind to be March 2015 at Oshwal Centre Nairobi. With over 200 conducted within Kenya’s parks, and marks stakeholders who cut accross the tourism industry the switch to the digital collection of scientific exhibited at the event, including: tour operators, travel data. The EK team took part in this noble agents, hotels and resorts to airlines. The Africa Travel cause courtesy of Gamewatchers Safaris, who Show is now expected to be an annual event that facilitated the transportation logistics. seeks to promote a modern, dynamic and positive image of Kenya and present a promising platform for new business in the travel and tourism trade. 11 OPINION PIECE By Ancilla Wanja, Turk Kenya

that brave or are dating one of the men in the Sustainability for the group.

Adventure and non-adventure travelers both agree that climate and natural beauty are two Adventure of the most important factors when choosing a destination. The difference in their travel styles lies in their third consideration: adven- Traveler ture tourists prioritize their high-adrenaline ac- tivities in a destination while non-adventurers A Tour Operators Perspective chose friends and family as their top priority. Adventure tourism is an important tourism product, if well place and marked by a tourism Over the recent months, the tourism industry has faced tough times. The industry enterprise it has the potential to generate high has had its biggest down fall, that of perceived insecurity; yet it has stood the test returns. Although a high percent of adventur- of time. If music is anything to go by then - I was here - would be the hallmark of ers handle activities on their own; they will this industry. Hard times calls for tough measures; it is time we as Kenyans promoted choose the Internet over friends, travel agents, our own tourism products. We need to make a national weekend where 50 per cent and travel programs as their primary source discounts are offered to less traveled destinations. This would urge and encourage of information.They could be random plans more people to travel; we all know how discounts play on our psychology. for the weekend or something that has been planned for months to tick off their bucket-list. The current market trend has seen the rise or adventure, while canoeing and hiking are a Non-adventure travelers are known to use pro- birth of adventure travelers who will travel in little softer. In this world, taking part in a local fessional services. groups and are more concerned with the price; festival and walking tours is equal to sitting on it must be the cheapest. However, they also the couch to watch a football match or movie. With that I have demystified where the mar- want the best. The beauty of such groups is ket is most potential. However to convince this that they are only looking to make new friends The average adventure traveler is a single male kind of traveler you as a tour operator should and bond with existing ones. In their minds, around twenty-five to thirty-five years with recognize that price is key and also the activi- camping out of town, interacting over a camp- a four-year degree and an average income. ties that they engage in must have a very low fire while devouring in tantalizing nyama cho- Majority are men and mostly single or never impact on the environment. ma is the ideal safari. married.Women tend to only join in if they are

Recognizing the trends of the current domestic traveler, we need to ask ourselves if their ac- tivities promotes the sustainability of our tour- Adventure travelers ism product.There are three prime reasons for are categorized putting effort into sustainability: firstly, it pre- serves our environment for future generations; as those travelers secondly, it adds that extra dimension to the who engage in hard guests’ interest and satisfaction, which in turn or soft adventure makes Kenya a more attractive industry; and sports as the thirdly, it saves costs and improves profitability. main activity of Adventure travelers are categorized as those their domestic or travelers who engage in hard or soft adventure sports as the main activity of their domestic international tour. or international tour. Kite surfing, white water rafting and paragliding are considered hard

12 13 DESTINATION FEATURE By Felix Kipkoech Tiony, Freelance Guide

Value Added Heritage Walking Tours within Nairobi Central Business District

For many years, Nairobi city tours have always been a drive-by affair through the city where majority of the safari guides point out at various buildings that are iconic in Nairobi.With changing times and congestion within the city, it has dawned on many guides that these drive by tours are not sustainable and enriching to guests. In light of this, that an elaborate walking tour through the streets of Nairobi was formulated.

The National Museums of Kenya started de- tour begins at the Nairobi Gallery‘Point Zero’ reached mile 327 from on its way veloping the concept of Heritage Walking the exact point Sir Lionel Galton Fenzi chose to Port Florence now known as .The Tours since 2011 and actualized the concept as his beginning spot when he pioneered Ke- Nairobi HeritageWalking Tour is an interactive by partnering withThe GoDown Arts Centre nyan Roads.This spot is located opposite the and informative tour. Anyone who chooses to and other stakeholders mid-2013.The imple- General Post Office near the Nairobi Gallery is go for the tour gets to understand the full his- mentation involved training City Guides who the reference point to present road distances tory of Nairobi as they walk through the streets were taken through a thorough course on the in reference to Nairobi globally.The Nairobi of Nairobi and pass by monuments - Be it open history of the green city in the sun; Nairobi. Gallery is a gazetted monument that is man- spaces, buildings or sculptures. Each city guide The same guides effected the NAI NI WHO?; aged by the National Museums of Kenya narrates the significance of each street name, a festival held between June 2013 and August which is currently hosting the Murumbi African the people that shaped the present day Nai- 2013 where over five hundred and twenty-five Heritage Collection that comprises of rare and robi, the struggles, and the culture of Nairobi people participated in the three month Nairobi precious works of art and a contemporary art all in an easy and relaxed walk through Nairobi CityWalking Tour Festival.The festival involved exhibition for African artists.The building is city. sensitizing Nairobi residents to get to know 102 years old. their city and own it.The festival has now be- over five hundred and twenty- come an annual event. The development of the city of Nairobi is im- five people participated in pressive. It began as a swamp where the rail- Following the festival, the HeritageWalking way engineers saw it as a perfect spot to set up the three month Nairobi City Tours initiative has been going on daily.The a railway station in 1899 as the railway head Walking Tour Festival.

14 Anyone who chooses to go for the tour gets to understand the full history of Nairobi as they walk through the streets of Nairobi and pass by monuments

Whether you are a tour operator, hotelier, stu- contribution of the Asian community to its de- tions include: Nairobi National Museum, Snake dent or generally interested in going for a City velopment.The tour goes through Racecourse Park, Botanical Gardens, Kenya Broadcasting Tour you can take part in any of the four tours Road, Uyoma Street, Ronald Ngala Street,Tom Corporation,The Norfolk Hotel, Kenya National outlined below: Mboya and ends at Moi Avenue. Theatre, Nairobi University, Jewish Synagogue, French Cultural Centre, Maendeleo yaWan - Tour 1: Kenyatta Avenue Walking Tour – 90 Tour 3: City Square Walking Tour – 90 Min- awake, Utalii House, Central Park, Jeevanjee Minutes: The tour begins from The Nairobi utes:The walking tour starts from the Nairobi Gardens, and the Stock Exchange at the Sa- Gallery at any time of the day. The tour takes Gallery through Posta Road, Kaunda Street, rova Stanley marks end of the tour. ninety minutes walking through Kenyatta Av- Standard Street, Kimathi Street, Mama Ngina enue, Kimathi Street, Biashara Street, Muindi Street, Moi Avenue, City HallWay, Taifa Road, Sunday Morning is the most appropriate time Mbingu Street and Banda Street. This tour Harambee Avenue and culminating at the roof to participate in the above tours as the city showcases the input of the British and Europe- top of the Kenyatta International Convention is not busy and few people are present. Next ans towards the development of the city and Centre. time you are free on Saturday or Sunday morn- an introduction to the Asian influence. ing walk around the Central Business District Tour 4: Road Tour – 2 Hours: and get to know your city. Tour 2: River Road Walking Tour – 90 Min- The walk begins from the Nairobi National utes:The walking tour commences at the Au- Museum with a tour of the museum, this is Felix Kipkoech Tiony is a Nairobi City Guide and you can gust 7th Memorial Park via Haile Selassie, trac- later followed by walking down the Museum contact him through the The Nairobi Gallery ing the origin of Nairobi City and the immense Hill through HarryThuku Road. Major attrac-

15 COMMUNITY CONSERVED AREAS By Ali Allport Community & Conservation Manager, the Safari Collection

Collaborative Partnerships at the West Gate Conservancy

A perennial issue ingrained within the Maasai and Samburu culture is the gistics and financial support and ensures that marginalization of women, circumcision and early marriage; this often through their conservation partners, case in point the Ewaso Lions and the KenyaWildlife deprives girls of education opportunities as opposed their male peers. Girls Trust; the community also understands the im- and women who are educated are far more likely to marry later, and have portance of wildlife conservation in their area. smaller and healthier families. Therefore we recognize that investing in a girl’s education is one of the most effective ways of reducing poverty. Westgate Community embraced the idea of TeamTalk and welcomed the project and team into their schools. Fundamental to sustainable Dr Lucy Obolensky, the founder of EGHO, (Ex- powerment of girls and young women in tourism is the support and contribution that ploring Global Health Opportunities) a small Maasai and Samburu communities to con- organisations provide to the communities in UK based NGO, has worked in Kenya setting siderably improve their sexual education and the areas in which they operate.Team Talk was up rural clinics in remote areas since 2007. self-awareness. EGHO has partnered withThe seen as a fantastic platform for tourism and lo- During this time she got to know many of the Tag RugbyTrust (TRT) to provide the sports el- cal communities to come together to make a village communities, and through her interac- ement of the project.Tag Rugby encourages huge difference in the lives of the community. tion with the community elders, she learned interaction between boys and girls, builds con- about the difficulties that young girls face fidence and helps them to be more receptive TeamTalk is structured around a five day pro- growing up. In response to their request for to the discussions and workshops that com- gram of workshops which address topics such help, the concept of Team Talk was born. prise the educational part of Team Talk. as: self-esteem, self worth, value and sessions of sports. Seeing perspectives and paradigm shift Team Talk uses a combination of sport and The Safari Collection’s Sasaab Lodge located in the young minds was one if the most reward- workshops as a medium to encourage em- in Samburu hosts the project, providing lo- ing aspects of the project for the whole team.

16 Team Talk has been taking place in Westgate since Scholastica 2011, ... As a result of the project Sasaab now A TEAM TALK SUCCESS STORY supports three girls through secondary education with Scholastica, is the first born of 8 children she is the oldest at 15. She lives next to scholarships. the Westgate primary school and has participated in Team Talk since its inception in 2011; she was selected to be a team leader and attended a youth leader training for a week in Nairobi in 2012 with The Tag Rugby Trust. In 2013, she travelled with four The sports events are a major highlight for the others students to take part in the first Team Talk project in the community adjacent to children, both male and female, particularly the The Safari Collection’s Solio Lodge. During Team Talk, Scholastica spoke often of her final tournament. The TAG Rugby, led by the lo- dream to go to secondary school, and as the time approached she asked for Sasaab’s cal teaching staff, helps put everything that the help to enable her to do that. kids have learned in the classroom into practice. There was some concern that the whole empha- Scholastica worked really hard, and she graduated from primary school with a very sis was focused on theTag Rugby and that the respectable 299 points. Sadly her father decided that at this point she was ready to ‘female empowerment’ aspect of the project become a wife and he started planning her wedding. Scholastica called on Sasaab in had not made an impact at all. However, on complete panic for help. Combined efforts and negotiations with the family, the school headmaster and the community manager saw the potential Scholastica had and talking to the principle of the school afterwards made it possible for her to get a 4 year fully funded secondary scholarship at Daraja he had this to say: Academy for girls. She is going from strength to strength and even leads the Tag “The girls playedTag Rugby with the boys – they Rugby program for girls at her school. were able to compete and they also won prizes at the end – this in itself is a big achievement.” By taking part in the Team Talk, Scholastica was able to belief in herself, her own potential to stand up and change the course of her life. Team Talk has been taking place in Westgate since 2011, and during this time the numbers of Team Talk in Westgate Community is a testament to the enormous difference that can girls staying in school until class 8 has steadily be made when tourism, conservation and social communities are brought together to increased. As a result of the project Sasaab now better the lives of children. Through the partnership of The Safari Collection, Ewaso supports three girls through secondary educa- Lions, The Kenya Wildlife Trust and Team Talk we are reinforcing the importance of the tion with scholarships. three pillars – COMMUNITY, TOURISM AND CONSERVATION, and a more sustainable tourism model. TheTag RugbyTeam have donated equipment and trained several of the teachers to coach and refereeTag Rugby, so that whenTeam Talk is not on the ground the children can continue to play the game and gain the benefits of being involved in sports.

The Safari Collection www.thesafaricollection.com EGHO www.egho.co.uk Tag Rugby Trust www.tagrugbytrust.co.uk Ewaso Lions www.ewasolions.org The Kenya Wildlife Trust www.kenyawildlifetrust.org 17 ECOTOURISM PARTNERS By Cheryl deSouza, Airkenya Marketing Manager

Education is the most powerful tool that can Airkenya Stance be used to change the world. Airkenya can at- test to this and over the years; they have seen education as a defining game changer for On Education communities. Education has the capacity to alleviate poverty, create a deeper appreciation and respect for the environment and provide In The Masai Mara a chance at a better future. The Emarti Primary School was constructed in 2012 and was made up of two classrooms and Almost everything worthwhile carries with it some sort of risk, whether it’s mabati (tin roof) classroom.The classrooms starting a new business, whether it’s leaving home, whether it’s getting were so dark and it proved to be quite a chal- married, or whether it’s flying. In 2012, Airkenya finally found a school in lenge for the young students to appreciate the Masai Mara that would fall under its wings. In this respect, Airkenya their beautiful surroundings. Airkenya’s mar- was going to positively contribute for the long term and it was agreed that keting team felt the need to do more; despite the many projects they are engaged in and it a world class primary school should be built.The school would facilitate was impossible not to continue with what that developing the capacity of the local people that would in turn elevate the they had already started with Emarti. community; create a new generation who would also protect and ensure Airkenyaimmediately commissioned a master the Masai Mara will last for many generations to come. plan to construct a world-class primary school.

18 As soon as the master plan was approved, Airkenya immediately embarked on the first phase and by the end of 2012, two new class- rooms and a two-bedroom staff house was built and handed over to the Emarti Primary School administration. In 2013, two more classrooms were built and solar panels in- stalled to power up the school. In 2014, a fur- ther two classrooms were built, bringing the total number of six (6) classrooms. In 2015, an ablution block together with a library will be handed over to the school.

The school’s population in 2012 was less than 60 students. Since then, the student numbers has grown in leaps and bound and has seen childrenfrom the neighbouring communities, Education has the capacity schools and also the District Schools Com- to alleviate poverty, create missioner attest that through Airkenya’s part- a deeper appreciation and nership; Emarti Primary School has become a world class primary school. respect for the environment and provide a chance at a The Emarti Primary School is three (3) kilo- better future. metres from the Sekanani gate. Emarti is not a school you can see from the roadside, but it’s a home where children long to be; as they of 12 Drums of Avgas fuel to theTsavo Trust know when it rains, the mabati roof provides by providing aerial patrol overTsavo cover and the solar lighting provides illumina- Conservation Area with a specific fo- tion in the classrooms. At night, the Emarti cus on monitoring the large‘Tuskers’; Primary School is the only building with light. Elephants. During the drama festival; the school class- rooms housed students from neigbhouring Since its inception in 1987, Airkenya schools. Airkenya is very proud of the students has been flying visitors into the Kenya’s whose performance has been improving over world famous game parks and coastal the years. resorts. Airkenya flies the tourist circuits and offers agents and visitors the oppor- Througheducation, the community will accrue tunity to have combined flying packages knowledgenecessary to understand their rela - across the country.The circuit can start tionship with the environment and effectively from the South at Amboseli with connec- co-habit for their own survival and the country tivity to Kenya’s northern frontier, that at large through tourism. is, Nanyuki, Lewa Downs, Samburu and Other projects that Airkenya is engaged in Meru. Also, Airkenya offers three flights include: Environmental cleaning of Swafaa daily to the Maasai Mara that offers area in Lamu where they partnered with Sifa unique landscapes and ecosystems FM, the County Council of Lamu and the lo- that make it a truly magical game cal community in Lamu to conduct a cleanup reserve worth visiting all year round. exercise of the Swafaa area where their air- The Maasai Mara magic offers one crafts’ fuel drums are recycled and turned into of the world’s most dramatic natural migra- dustbins. Recently, Airkenya also reinforced tion, astounding game viewing and warm their fight against poachers with a donation culture.

19 20 21 GUIDE’S EYE By Martha Mutiso, Freelance Guide Being a Lady Tour Guide Over the years, I have found myself sharing a hearty laughter, moments of sad- ness, warm camp fires with guests, wildlife spectacles and close friendships that have been created and fostered while being in the bush as a guide. I have been mentored by the best gurus in the tourism and conservation industry and it is to these mentors who have helped be become who I am today.

It seems like just the other day that I started We know not if they will appreciate the five- fari. And Kenya as a destination has every bit guiding and I have just realized that time star hotel they are about to spend their night of simple pleasures to offer. passes by so quickly; each guiding experience or the five-million stars they will sleep under Each of the safaris I have guided has had a is different, unique and feels like the first day in a quiet campsite. We know not if they will profound effect on my personal and profes- I guided my first safari. Being a tour guide is appreciate that they will be confined in a tour sional growth. Each client I have interacted exciting and uncertain at the same time, for van during a significant time of their stay, or with, from the toddlers to senior citizens who as guides, we know not the kind of clients we that they will not get to spend a lot of time are well advanced in age, has taught me, both anticipate; we know not what they expect; with the locals as they would like. We know subtly and not-so-subtly that keeping an open we know not whether they will feel at home not if they will appreciate a mirage or a lake mind at all times is the way to go. Guiding away from the comforts of their homes. We or a mountain.The only comforting thought is has taught me to be a kid and a parent at the know not how each safari will be; we know that, they probably are as uncertain as we are. same time, to be a student and a teacher at not if the clients will appreciate an elephant And that’s a good thing, in that both visitor the same time, to be a patient and a doctor sighting, the roar of a lion, a chirp or song of a and guide keep an open mind. Most of them at the same time, to be a guide and a visitor rare bird, the croak of a tree frog, the colourful have ended up appreciating pushing the van at the same time. It has taught me to under- ladybird, the lush colours of a flower in bloom, in a muddy and rainy game reserve than game stand and fulfill each individual’s expectations, the slither of a shiny reptile, or the shy hand- viewing. Every day, we are reminded that it’s needs, uncertainties and desires while on sa- shake of a local child. the simple pleasures that make or break a sa- fari.

22 My guiding career has not only helped me guide domestic and international visitors, but also work with school students and local communities while engaging in conservation of the environment.

twenty to fifty-year olds who will happily jump out of a stuck van and push it in the middle of the wild; and to the over eighty-year olds who will not use a pit latrine simply because“there is a hole down there!” To all those who strive to make each safari experience worthwhile, let’s continue to share our amazing Kenya with the rest of the world. Each safari is different and unpredictable, but nature always has To finalize my lady tour guide and conservationist musings, I will part with a a surprise to offer every day. The beauty of the natural world quote from Gary K. Clarke, author of“I’d rather be on safari”, he says,“Yes - changes within minutes and for the keen observers, both visitors terday’s safari is already history.To those who were with me--am glad you and locals, they get to watch nature as it unfolds before them. were. For those who keep saying they are“going on safari someday”---go And the ooohhhsss and aaahhhsss of both are a marvel. It is now.” Make Kenya your next travel destination. not the good marketing or salesmanship that has kept visitors coming to Kenya, it is the natural resources that Kenya has to offer. It is the protected wildlife and positive foot prints that inter- Martha Nzisa Mutiso is the author of Vultures of Africa, Coloring Book, national and domestic visitors have left in the destinations they 1; follow her safari stories on her blog http://ecoescapades.com have visited. It is the few and exclusive destinations that have not hit the marketing brochures and posters that have made visitors curious enough to visit Kenya. Ecotourism has played a major role in promoting the growth and sustainability of tourism in Kenya.

It is through interaction with different professionals that has horned my skills in professions that I haven’t studied. For in- stance, my conservation skills have been learnt in the field while working alongside knowledgeable professionals. My guiding ca- reer has not only helped me guide domestic and international visitors, but also work with school students and local communi- ties while engaging in conservation of the environment.

Apart from guiding and conservation, I also give back to the com- munity through the Rotary and Rotaract philanthropy projects while engaging in community service activities. Quite a number of these projects are also part of some tour firms and ecolodges Community Service Program in the destinations they operate in.

Am grateful for the support from my fellow tour guides, natu- ralists, scientists and other mentors in the industry and related industries; without whose professionalism and expertise, the safaris, conservation projects, community service projects and philanthropy projects would be‘just another activity” instead of a being an authentic safari experience. Am grateful too to the one year-olds whose joy is to ride on my neck; to the three-year olds whose joy is to teach me ballet; to the eight-year olds whose biggest sadness is in their camera batteries dying during a game drive; to the ten-year olds who will comfortably take a nap during a game drive, and laugh when they fall over; to the twelve-year olds who will happily insist that they are not children; to the

23 ECOWARRIORS AWARDS ANNOUNCEMENT

d

e r c a o w w a arrior

The 10th edition of the annual Eco Warrior Awards by Ecotourism Kenya has been set for October 16th 2015, this glamorous event will be held in South Coast and the exact Venue will be communicated nearer to the date.

Ecotourism Kenya launched the Eco-warrior Award in 2005. The award provides the organization with an opportunity to recognize and reward innovations in sustainable tourism while supplying information on best practices. Among the values emphasized by the award are innovations that respect the environment, respect local people and cultures, impacts on local economies and empower local communities, practice of ecotourism, provide opportunities for linkages with local communities and promote good environmental governance. The winners must demonstrate innovation in any one or more of these areas. Only businesses and service providers based or doing business in Kenya can be nominated

24 2014 Eco Warrior Awards 1 2 winners 1. 2014 Conservancy of the Year Award– Private Borana Conservancy (Laikipia)

2. 2014 Conservancy of the Year Award - Community 4 Ngare Ndare Forest Trust (Laikipia) 3

3. 2014 Ecotourism Enterprise of the Year Award – Lodge Severin Sea Lodge (Mombasa)

4. 2014 Ecotourism Enterprise of the Year Award – Tented Camp Sanctuary Olonana, Maasai Mara

5. 2014 Ecotourism Enterprise of the Year Award – Community Based 5 6 Mlilo Community Based Tourism Association (Taita Taveta/Malindi)

6. 2014 Ecotourism Enterprise of the Year Award – Tours and Travel UNIGLOBE Let’s Go Travel

7. 2014 Ecotourism Enterprise of the Year Award – Airline Safarilink Aviation 8 7 8. 2014 Eco-Rated Facility of the Year Award Kicheche Laikipia

9. 2014 Ecotourism Partnership of the Year Award – Community-Investor Westgate Community-Sasaab Lodge, Samburu

10. 2014 Ecotourism Guide of the Year Award Onesmus Irungu – Asilia Africa/Rekero 9 Camp 11 11. 2014 Ecotourism Journalist of the Year Award Fleur Ng’weno – Nature Kenya

12. 2014 Ecotourism Student Innovation Award Umi Njoka – Kenyatta University

13. 2014 Ecotourism Training Program of the Year Award 12 Dedan Kimathi University of Technology – Institute of Tourism & Hospitality Management (Nyeri)

14. 2014 Ecotourism Student Host Organization of the Year Award Mlilo Community Based Tourism Association (Taita Taveta/Malindi)

25 POLICY AND LEGISLATION

By Jacinta Nzioka, Ag. Director of Marketing, KTB

mandate. In the Current Corporate Strategic Plan, partnerships with both traditional and Promoting Sustainability non-traditionalstakeholders have been identi - fied as a key strategic pillar in the destination marketing efforts in Kenya and in the source through Collaborative Efforts markets. in the Tourism Sector KTB, through partnership with Ecotourism Ke- nya and other like-minded organizations has Sustainability has come into sharp focus in the recent past with the realization endeavored to market Kenya as a responsible that the Earth is indeed finite. Some destinations around the world are experi- and sustainable destination in the following encing the effects of climate change where some are either gaining or losing ways: biodiversity. A case in point is Southern Europe, which is expected to get hotter • Establishment of a KTB Sustainability and will experience less severe winter conditions while Africa will get hotter, and Committee with members drawn across island destinations will submerge into the ocean. all key departments. The Committee is guided by a comprehensive sustainability In Kenya, this change is indicated by frequent Kenyan approach that seeks to benefit com- policy whose key focus is on: Environmen- droughts, floods and unpredictable weather munities across the country while accruing tal Conservation; Education and Empow- patterns which has negatively impacted the economic benefit. erment; Social responsibility and Culture survival of our ecosystem.Tourism has borne and Heritage Preservation the brunt of drought which has led to famine, At the core of a comprehensive destination • Diversification of the tourism source mar- resulting in the deaths of wildlife; Amboseli approach is partnership. During the 2002 kets targeted to ensure continuous flow National Park is among the top tourist hot world conference on ecotourism, a compre- of tourists into the destination. spots that reported a significant number of hensive framework for sustainability at the elephants deaths in 2009. local levels dubbed Local Agenda 21 was ad- • Distribution of the green directory in key opted for sustainability to work at destination tourist source markets While there has been a lot of effort put in level. For this work, there is need for active • Promotion of Kenya as an ecotourism by individual organizations and associations participation of all stakeholders and collab- destination. In 2009 Kenya was voted the such as Ecotourism Kenya towards promot- orative partnerships. ‘Best Destination’ for Ecotourism in the ing sound environmental practices within the world and the third best‘Overseas Des- tourism industry in Kenya; there is need for a The KenyaTourism Board (KTB) is the national tination’. This is after a vote by both the common stand as destination Kenya to have a destination marketing agency mandated to public and travel trade in China. bigger positive impact across the entire tour- market Kenya as the tourism destination of choice in local, regional and international ism value chain. • Partnership with Friends of Karura Forest markets. KTB therefore provides a link be- and the Nairobi Greenline Project to plant Kenya like many other Nations aspires to have tween the destination (Suppliers) and the trees as part of their carbon offsetting a green economy. According to a United Na- Source markets (demand) as far as sustain- programme and enhancement of Nairobi tions Environmental Program (UNEP) report ability in the tourism value chain is concerned. Carbon Sink of 2011 on the green economy, tourism pro- vides a unique vehicle to achieve this through Being a business to business agency, KTB • Tailor-made itineraries to eco-rated facili- its multiplier effects. Kenya has made great highlydepends on collaborations and partner - ties and conservancies. ships with various stakeholders to deliver its strides towards destination development and • Partnered with Ecotourism Kenya to host these can be leveraged to boost the indus- the Eco-warrior awards in 2014 and will try’s sustainability; for example, the develop- Kenya has made great support Eco-warrior awards 2015 ment of green energy, the new Wildlife Act strides towards destination that spells out measures on the protection • Sponsor ofTourism forTomorrow Awards of Kenya’s valued wildlife resources, and the development and these can in United Kingdom (UK) where Kenyan Conservancies Act which legitimizes the con- be leveraged to boost the community and conservation initiatives servancy concept.This concept is a unique industry’s sustainability are nominated or benefited. Other similar

26 initiatives included the Partnership with Besides conservation and other community- • Sustainability in the urban destinations; Just a Drop Charity organization in UK based sustainability initiatives, there is need for example, Nairobi and Mombasa where two communities in Kenya were for further dialogue aimed at sustaining the beneficiaries and Africa Travel Associa- industry in the long term. Some of the issues • Enriching the visitor experience at the tion (ATA) initiative during Indaba 2014 impacting on tourism businesses and destina- destination; the global market economy is in South Africa tions that need to be addressed include and moving beyond the service economy into not limited to the following: the experience economy • Introduction of tree planting and the Camel clinic in Maralal during the an- • Insecurity and sustaining the industry de- • Incorporating County Governments into nual International Maralal Camel Derby spite the crises the sustainability agenda to entrench sustainable tourism practices Ultimately, collaborations with all stakehold- in the county and benefit the bigger com- • Surviving beyond the 5 year elections ers in and outside the industry will go a long munity whose livelihoods depends on the cycle way to ensuring Kenya’s tourism is sustained Camels • Regular product innovation to cater for in the longer term for the benefit of Kenyans, • Collaboration with the Global Travel & dynamic customer needs; for example, tourists and businesses in the sector. The Tourism Partnership (GTTP) – East Africa the Millennials, African and Asian markets world is embracing sustainable tourism and in their Mentorship program of Secondary Kenya cannot afford to be left behind. And School students keen on taking up tour- • Self regulation versus Government regu- this explains KTB’s passion and concerted ef- ism careers in the future. lation forts towards promoting collaborations and partnerships among the stakeholders.

27 Ecotourism has been hailed as a tool for economic Join the development and environmental protection through funding conservation and scientific research, protecting fragile ecotourism and pristine ecosystems, benefiting rural communities, promoting development in poor countries, enhancing ecological and cultural diversity, instilling environmental Spirit awareness and a social conscience in the travel industry. How do I join Ecotourism Kenya? Membership To apply, visit the EK website, click on the Get Involved tab and Membership is open to all individuals, groups and organizations download the appropriate application form. Fill in the form and that promote sustainable tourism in Kenya. These include either scan & send to [email protected], or students, professionals, academic institutions, tourism and drop it off at the Ecotourism Kenya offices. conservation organizations, government departments, tour operators, travel agents, hoteliers, community-based tourism organizations, among others. What obligation do members of There are three categories of membership: Ecotourism Kenya have? • Corporate - Ksh.10,000 a year (January to December) All members of Ecotourism Kenya have a responsibility to protect • Community Based Organizations (CBOs) - Ksh.1,000 a year and enhance the natural and cultural environment in the areas • Individuals Professionals– Ksh.2,500 a year where they operate. Joining Ecotourism Kenya implies that one • Students – Ksh. 1,000 a year has undertaken to: be proactive and innovative in environmental programs; to minimize waste and pollution of natural resources; to safely dispose of all wastes generated without injury to Ecotourism Kenya Membership the environment; to participate in the management of the Benefits natural areas where one operates; to comply with relevant Joining Ecotourism Kenya provides you with the following environmental legislation; to educate visitors about the natural opportunities: areas and local cultures; to observe the Kenya Safari Code and • EK membership certificate (corporates and CBOs) or card the Coast Code; to actively participate in programs developed to (individuals) promote sustainable tourism, including voluntary certification; • Use of the EK emblem in adverts and publications to have clear environmental goals and develop programs to • Free access to teaching and training resources achieve these goals, and to develop effective linkages with local • Listing on the EK website (corporates and CBOs) communities. • Monthly e-newsletters containing the latest news in tourism, and special offers for members. The biannual Naturals Magazine and the biennial EK Guide. • Full voting rights at the AGM • Discounted rates at EK events such as the Annual Ecotourism Conference, and the Eco Warriors gala dinner • Networking opportunities • Attachment and internship opportunities

KATO place, Longonot Road, Upper Hill, Nairobi. P.O Box 10146-00100 Nairobi, Kenya. Telephone: +254 020 2574059 | Mobile: +254 0726366080 Email: [email protected] | www.ecotourismkenya.org

28 Join the Advertising rates 2015 ecotourism Size Placement Cost in KShs. Quarter Page (80mm x 115mm) Inside pages 15,000 Half Page (170mm x 115mm) Inside pages 30,000 Full Page (200mm x 270mm) Inside pages 45,000 Full Page (200mm x 270mm) Inside Front Cover 50,000 Spirit Full Page (200mm x 270mm) Inside Back Cover 45,000 Full Page (200mm x 270mm) Back Cover 60,000

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For further information Call 0726 366 080, 020 257 4059 or email [email protected].

About EK Publications Green Directory: Ecotourism EK Naturals This is a publication Kenya coast magazine: This that showcases guide and is a quarterly producers or suppliers ecotourism publication of green products Kenya guide: which is the mouthpiece on or services. This The guide profiles issues affecting includes recycled EK members, the tourism or 100% natural eco-rated tourism industry in materials, people or accommodation areas relating facilities undertaking facilities and community based to ecotourism organisations. EBook version can environmental impact assessment and sustainable be accessed at the EK’s website. EK sand audits or consultancy services tourism. for tourism and environmental related Members are entitled to a free basic listing in the guide. projects. Charges per listing are Ksh 250.

Ecotourism stickers: EK produces EK website: The website is EK’s face to the world. It stickers bearing messages on responsible outlines all EK programs and activities tourism and the community. These can be as well as all its members and eco obtained from EK offices in upper rated facilities. hill at no cost for members and Visit www.ecotourismkenya.org for other interested parties. more details. 29 ECO-RATED FACILITIES

Ecotourism Kenya Eco-Rated Accomodation Facilities

Gold ecorated facilities Bronze ecorated facilities

1. Campi ya Kanzi 11. Sasaab Lodge 1. Mara Toto Camp 13. Ekorian’s Mugie Camp 2. Cottar’s 1920s Safari Camp 12. Sweet waters Serena Tented Camp 2. Loisaba Cottage 14. Ol Tukai Lodge 3. Elephant Pepper Camp 13. Elsa’s Kopje 3. Samburu Sopa Lodge 15. Sentrim Amboseli 4. Kicheche Mara Camp 14. Kitich Camp 4. Kichwa Tembo Camp 16. Naibor Camp 5. Porini Amboseli Camp 15. Lewa Safari Camp 5. Lake Naivasha Country Club 17. Distant Relatives Ecolodge 6. Kiboko Luxury Camp 18. Naivasha Sopa Lodge 6. Porini Mara Camp (Ol Kinyei) 16. Kicheche Laikipia Camp 7. JK Camp 19. Malewa Lodge & Kigio Camp 7. Sanctuary Olonana 17. Olarro Lodge 8. Ashnil Aruba 20. Voyager Beach Resort 8. Joys’ Camp 18. Sirikoi Lodge 9. Pelican Lodge 21. Voyager Ziwani Camp 9. Base Camp Maasai Mara 19. Lake Elmenteita Serena Camp 10. Samburu Game Lodge 22. Satao Camp 10. Turtle Bay Beach Club 20. Medina Palms 11. Larsens Camp 23. Amboseli Sopa Lodge 12. El Karama Eco Lodge 24. Saruni Mara Camp

Welcome Our New Corporate Silver ecorated facilities Members and Eco rated 1. Bateleur Camp 21. Ol Seki Hemingways Mara Facilities 2. Amboseli Serena Camp 3. Baobab Beach Resort 22. Porini Lion Camp Ecotourism Kenya is proud to welcome the following 4. Banana House Lamu 23. Porini Rhino Camp organizations. We are proud to be associated with you 5. Eagle View Mara Naboisho 24. Rekero Camp Camp 25. Naboisho Camp Corporate Members 6. Encounter Mara Camp 26. Samburu Intrepids Camp • Pumba Elite Safaris 7. Exploreans Mara Rianta 27. Sarova Mara Game Camp • FairTrade Eastern Africa Camp 28. Saruni Samburu Camp • Africa Wildlife Foundation 8. Governors Camp 29. Serena Mountain Lodge • Daah Safaris 9. Il Moran Governor’s Camp 30. Severin Safari Camp • Wild Images Africa Ltd. 10. Il Ngwesi Lodge 31. Severin Sea Lodge • University 11. Karen Blixen Camp 32. Solio Lodge 12. Kicheche Bush Camp 33. Subira House 13. Kicheche Valley Camp 34. Tassia Lodge Eco-rated Facilities 14. Kilaguni Serena Safari 35. Tawi Lodge • Naboisho Camp Lodge 36. The Great Rift Valley Lodge • Sala’s Camp 15. Kipungani Explorer Camp 37. Tortilis Camp • Solio Lodge 16. Little Governor’s Camp 38. Mara Siria Luxury Tented • Mara Bush Camp/Little Mara Bush Camp 17. Mara Bushtops Camp Camp • Mara Plains Camp 18. Mara Explorer Camp 39. Kilima Camp • Mara Toto Camp 19. Mara Intrepids Camp 40. Mara Bush Camp/Little Mara • Malewa Lodge & Kigio 20. Mara Serena Safari Lodge Bush Camp 41. Mara Plains Camp * Members and Eco-Rated Facilities as at April 2015 30 31 32