EDITION 04 Bojanala

March n 2019

Inside this edition • Marula Cultural Festival 2019 does its bit for domestic tourism • South Africa looks to strengthen tourism ties with India • Limpopo embraces cycling in their adventure tourism strategy • Vilakazi Precinct stakeholders come together for a tough talk • SA President revisits talks on Johannesburg-Mumbai route INSIDE

01 Letter from the editor Creating investment and economic growth 02 at Meetings Africa 2019 03 A Powerful Woman in Tourism, Ency Litsoane Marula Cultural Festival 2019 does its bit 04 for domestic tourism Cuisine Ala Marula cooks up a storm of 06 motivation for young South Africans ABOUT THE COVER The Marula plant is one of South Africa’s leading crops which SA President reopens talks on over the years has been used to produce unique products. The 07 Johannesburg-Mumbai route plant produces marula fruits which are usually harvested from Tourism looks to efficiency training to the ground. The ripe fruit fall from the tree, making it easy for the 08 equip the youth harvesting process to take place. Lately, the fruit has brought about many business and employment opportunities, with people Vilakazi Precinct stakeholders come together using it to produce drinks, food, health remedies, cosmetics and 10 for a tough talk more. The Department of Economic Development, Environment and Tourism in Limpopo, in partnership with Limpopo Tourism Tourism educators receive input at Limpopo Agency, Baphalaborwa Municipality and other key stakeholders 11 Careers Expo have, for the past 13 years, made use of the marula to boost the South Africa and Malawi bond to strengthen economy of the province. Through the annual Marula Festival, 12 tourism cooperation scores of visitors flock to the province to enjoy some of the produces made from the plant, while also using the chance to 14 South Africa to strengthen tourism ties with India explore the area for either leisure activities, or business. Tshwane Tourism Showcase to promote 15 city offerings CREDITS Women in Tourism Conference focuses on 16 sustained empowerment PUBLISHER CONTRIBUTORS Department of Tourism • Tourism Update Want to stimulate a culture of travel among • Johannes Mokou 18 South Africans? Remove the red tape! EDITOR • Enver Duminy 20 SATSA CEO appointment to SAT Board Blessing Manale • Annah Mashile • Limpopo Tourism Agency • Enver Duminy Travel and tourism key to job creation EDITORial team 21 • Seapei Lebele • South African Tourism Amended immigration regulations is like • Johannes Mokou • David Frost 22 rearranging chairs on the Titanic • Natasha Rockman • Tshifhiwa Tshivhengwa • Annah Mashile • Southern Africa Tourism Proudly flying the South African flag in 24 Istanbul, Turkey Services Assosiation DESIGN AND LAYOUT (SATSA) Cape Town records over 17 000 passengers Talking Heads Advertising • Otto de Vries 25 this cruise season Supporting the SMEs in tourism – the 26 logical solution DISCLAIMER While every reasonable effort is made to maintain current and accurate Culinary tourism, a pursuit for memorable information in this publication, the Department of Tourism accepts no 28 eating experiences responsibility for any errors or omissions in this magazine. The use of the content of this magazine is at the user’s own risk. The user assumes full responsibility and risk of loss resulting from the use of the content Hospitality training programme bears rewards 29 of this magazine. The Department of Tourism or any of the legal entities in respect of which information are contained in this publication, or Limpopo embraces cycling in their adventure employees of the Department of Tourism or such entity, will not be liable 30 tourism strategy for any special, indirect, incidental, consequential, or punitive damages or any other damages whatsoever, whether in an action of contract, statute, Pride of a rainbow nation tort (including, without limitation, negligence), or otherwise, relating to the 32 use of this magazine or information. letter from the editor

he first quarter of the year has gone just as quickly We marked the month of March with observations and as we have returned from the December holidays. reflections on the human rights culture in South Africa. The TNow the great Easter migration is upon us, with it significance of Human Rights Day and the contribution of comes an opportunity to travel our country for the Easter tourism in honouring and preserving the legacies of the pilgrimage as we engage in various spiritual activities, visit founders of our democracy and remodelling our heritage friends or relatives, or just for that short local holiday we all outlook remains moderately a weak link, that is changing. need, to shake off the tiredness of 2019. Projects such as the Cradock 4 Garden of Remembrance, Congratulations to the Limpopo province for hosting a The Walter Sisulu Garden, the Solomon Mahlangu Square successful Marula Festival, if i were not of the same family, to mention but a few are critical in not only honouring those I would be blue with envy. Instead, Bojanala features the who fought gallantly for our liberation, but in also diversifying festival programme extensively because we believe that the unique heritage landscape for future generations. you in the north have done a great job in continuing to showcase the beauty of the land of the baobab and what In this edition our industry expert contributors share their I still call Africa’s Eden. insights and critique on issues ranging from the revised VISA regulations, support for SMME development and the The who’s who of Tourism in Africa met to explore impact of red tape on the business of tourism. I repeat, this opportunities at Meetings Africa 2019 Exhibition which is stuff all should be thinking about, every day. took place from 25 to 26 February 2019 under the theme “shared economies”. We have entered the year of our silver jubilee as a democratic country, the 25 years of Freedom and Democracy. We profile another rising star and first time exhibitor at the Meetings Africa Exhibition - Ms Neo Mosase, Operations Our national flag has been our biggest brand identity Manager at Graceland Conference and Lifestyle Centre booster since 10 May 1994, when it was first flown on based in Hartebeestpoort Dam. Graceland is a four star that glorious day when the late Nelson Mandela took the graded establishment with 53 rooms, including restaurants, reigns as the first democratically-elected president of the conference facility, gym, chapel for weddings and a spa. country. We use this pre-celebration of Bojanala to go Only launched in 2018 and already hosted international down memory lane and re-live the story of our flag. guests due to natural attractions surrounding their facility - We wish her more and better. To date, the flag engenders fierce patriotism among South Africans all over the world – hoist it with pride, and enjoy On the regional and internal cooperation front we highlight the reading. our cooperation efforts with one of our BRICS partners, India. We also highlight the work we are doing with African countries and we share with the reader highlights of the collegial relationship with the countries. Blessing Manale

March n 2019 Bojanala n EDITION 04 1 Creating investment and economic growth at Meetings Africa 2019

Representatives from Graceland Hotels and Lifestyle Centre showcases what their hotels can offer breakfast establishment. In promoting her establishment to those in attendance, Thiam said, “La Teranga, translated he 14th year of the Meetings Africa Exhibition from French to mean ‘home of hospitality’, is based in yielded success and surpassed intended results; Kokstad and currently boasts 45 rooms. We want to grow Tbringing together key industry players such as it into a fully-fledged hotel; hence we are here in order to exhibitors, buyers, sellers and visitors from across the obtain advice, encourage investors and receive exposure.” globe. The exhibition took place at the Sandton Convention Centre from 25 - 26 February 2019 and revolved around “As an ambassador for rural tourism development, I mentor the theme, “Shared Economies”. This annual exhibition community members who want to develop and start their own offers huge opportunities for players in the industry to businesses and this afforded me the opportunity to win the market and grow their businesses. It was attended by 2018 prestigious Lilizela Awards, as a signature that shows over 340 exhibitors; 86 of whom came from Botswana, that all our systems are put in place,” Thiam continued. Namibia, Malawi, Ethiopia, Ghana, Mozambique, Nigeria, Swaziland, Tanzania, Uganda, Zambia and Zimbabwe with Meetings Africa has over 460 approved buyers and a Mauritius and Tanzania exhibiting for the first time. potential R3 billion worth of business from 65 countries, mostly representing the United States of America, European Ms Neo Mosase, an Operations Manager at Graceland countries, India and China. The exhibition remains the best Conference and Lifestyle Centre based in Hartbeestpoort demonstration of how the concept of shared economies Dam, who made her debut attendance, highly praised the can transform the business events industry to grow the initiative as one of the best markers within the tourism sector, African economy. especially because it does not discriminate against small players. Mosase said, “It is a great opportunity for me to Addressing the attendees at the exhibition, Tourism be here today, I appreciate the well organised exposure to Minister Derek Hanekom, said, “Growth on its own is not introduce our products and market them. With professionally enough; inclusive growth is the name of the game in South arranged back-to-back meetings, we are able to make Africa. Creation of shared economies leads to inclusive connections with potential investors and event coordinators.” participation and growth in sharing the continent and its value chain. Africa offers a unique blend of culture, Graceland Conference and Lifestyle Centre, where heritage, nature-based, rural and urban experiences that Mosase works as an Operational Manager, is a four-star makes it an all-year-round destination.” graded establishment with 53 rooms to lodge and includes restaurants, a conference facility, a gym, a chapel for Minister Hanekom added that the exhibition is an incredible weddings, and a spa. It was only launched in 2018 and has opportunity to showcase various tourism products under already hosted international guests. This is due its bushy one roof. “It brings our continent’s world-class products niche market, with natural attractions surrounding the facility. and suppliers together to demonstrate these diverse, quality experiential business tourism offerings to buyers Another exhibitor, Ms Siphokazi Thiam from La Teranga, who from around the world,” he concluded. is also a Deputy Chair for the Women in Tourism Chapter in KwaZulu-Natal, had an opportunity to exhibit her bed-and- By Annah Mashile

2 Bojanala n EDITION 04 March n 2019 A Powerful WomAn in Tourism, Ency Litsoane

Ency Litsoane, one of the success stories ncy Litsoane personifies the famous quote by Nelson for Women in Tourism Mandela: “Education is the most powerful weapon Ewhich you can use to change the world”. A true equipping entrepreneurs. In subsequent years she was daughter of Africa, Ency is dedicated to using her strength appointed to the Executive Forum Membership, based and expertise in empowering women, young people and on top achievement in sales and network marketing for entrepreneurs by equipping them with the skills necessary to Clientele Life Insurance Company. This led to her travelling stand out in their communities. Initially she studied at length worldwide to incentive conferences in Mauritius, Malaysia, in the nursing field, completing five different Diplomas in USA, Italy, Spain, Brazil, Thailand and many more countries, Nursing over seven and a half years. She completed KPMG- based on her performance. sponsored training on Corporate Governance in 2014. Among Ency’s top achievements are: Top Presenter of In 2015, she was selected to be part of the women the Year, Top Business Producer, Top Earner Creator, and delegation led by Deputy Minister Elizabeth Thabethe to Top Couple of the Year (alongside her husband) for six represent South Africa at the Global Summit held in Sao consecutive years. She has taken the initiative in interpreting Paolo, Brazil. In January 2016, Ency was picked from a pool the legislation and funding available to reinforce the vital of 135 women as one of the twelve finalists to be mentored role in shaping the national agenda, played by women in by VV Grow Foundation Mentoring Programme for Women business. During 2014 and 2016, she was a finalist in the in Business (Organisation founded by Hilary Clinton). This Most Influential Women in Business & Government in South led to the opening of her successful guesthouse in February Africa and Africa respectively. 2016, called Therato, in Cape Town. With her dedication and her love for hospitality and the tourism industry, she is On 24 January this year, Ency addressed the Women in currently operating three guesthouses in Bothasig, Parow Tourism conference as a motivational speaker. “Make sure North and West Beach (Bloubergstrand) respectively. that you check where you are in life in terms of your rest and restoration, finances, spiritual life, education, family Ency was appointed as Chairperson of SAWEN (South and others, to be able to balance and know how far are you African Women’s Entrepreneurs Network) for the Western growing as an individual. Start writing your story and share Cape in 2010, where she uncovered a dire need for your achievements with others. Do not stay too much at the back. You can only refer back but don’t stay back, move forward,” said Ency.

She further emphasised: “Nothing will go right until you know who you are and what you want because progress is better than perfection. Get out of the ordinary, usual and average; be unique.

“Write your dreams down and redesign them, be extraordinary, the little extra that you do makes you remarkable, exceptional, special, unpredictable, grow and come out on top,” concluded Ency.

Women in Tourism audience break in song and dance By Annah Mashile

March n 2019 Bojanala n EDITION 04 3 Spikiri one of the acts who came to serenade the crowd

Marula Cultural Festival 2019 does its bit for domestic tourism

halaborwa, one of South Africa’s smallest, yet the Hub and continue to contribute to the development of essential towns, was once again abuzz with travellers the industry into an all-year economic activity. The Hub Pfrom all corners of the country as well as those from will also become the new home of the annual Limpopo the nearest countries. Visitors came to be entertained Marula Festival which has previously always been hosted through song, dance, culture, food and drinks at the at Impala Park Stadium in the town of Phalaborwa. Marula Cultural Festival. One of the Limpopo’s flagship events, this festival surpassed expectations this year, with In 2019, travellers joined the entertainment ride as early the country’s top class artists assembling into a packed as 27 January, with The Festival of the First fruit (Ku luma venue, leaving entertainment lovers mesmerised. Nguva) opening the pack. This is a Heritage Phenomenon performed by Traditional Leaders at the beginning of the This festival was celebrating its 13th year, after it was Marula Season and no Mukumbi/ Morula/ Vukanyi drinking originally established in 2006. For the second time though, can take place before the Traditional Leaders have the festival was held at the Impala Park Rugby Stadium performed this heritage ritual. It takes place in the various as was the case similarly in 2018. However, Seaparo villages during the harvesting period of the first fruit. Sekoati, the MEC of Limpopo’s Economic Development, Environment and Tourism Department (LEDET), confirmed The 2019 official ku Luma Nguva/ Go Loma Morula event earlier during the launch, that the festival will move to took place at Ha-Matshila Royal Council and served as the the Limpopo Marula Hub at Ingwe Park, 3 km outside of official launch of the Marula Month in Limpopo. Phalaborwa from 2020 onwards. The Festival of the First fruit was followed by many others, Limpopo Marula Hub at Ingwe Park has recently seen some including the Half Marathon and Fun Run on 24 February, facelifts and improvement. These will help the location which was dovetailed by the Golf Challenge on 1 and 2 immensely as it will now serve as a Marula Industrial Park March. The Marula Festival Golf Challenge was a two-day for the women cooperatives to be permanent residents of event on Friday, 1 March for corporate and the social golf

4 Bojanala n EDITION 04 March n 2019 round on the 2 March. Honourable MECs for LEDET and DSAC as well as the Honourable Mayor of Ba-Phalaborwa Municipality graced the two golf days.

However, as per expectations, the acme of the festival was the open air music festivals, with the Dance Movement taking place on 23 February and the Jazz Movement on the 2 March.

This year, artists such as Cassper Nyovest, Mi Casa, Emtee, DJ Tira, Sjava, Busisiwa and many others came through, including the son of the soil, King Monada, who regaled the packed stadium with his hit song, Idibala, during the Dance Movement. The open air concert always works towards bringing young and old together in song Colourful smiles at the Marula Jazz and Gospel Festival and dance. Every year, the plan is to have a combination of a traditional dance competition and a musical concert According to Sekoati, the theme for the festival for the next on the day. five years will be ‘Discover the Wealth of Marula’, but the festival also provides visitors with a chance to explore the The Dance Movement was followed by the Jazz and rest of Limpopo and share in its natural beauty and cultural Gospel Movement with Africa’s best performers such as experiences. The event alone is expected to bring in R45 Salif Keita, Amanda Black, Selaelo Selota, Dr Thomas million to the local economy of Ba-Phalaborwa and the Chauke, Dr Tumi, Worship House and many others coming Mopani District. to the fore. “We therefore hope that the people of South Africa, SADC “The Limpopo Annual Marula Festival is an opportunity region, and other international guests will warmly embrace to remind ourselves as South Africans that the wealth of and continue to support efforts made by the Limpopo the people lay within their respective communities, the government through programmes such as this, which aims wealth of the people lay within their land,” said Seaparo to alleviate poverty by embracing culture, diversity and Sekoati, the MEC of Limpopo’s Economic Development, heritage,” Sekoati added. Environment and Tourism Department (LEDET) earlier on at the launch of the event at Palala Boutique Game Reserve. By Johannes Mokou

Patrons from all walks of life came in their numbers to enjoy song and dance from their favourite artists

March n 2019 Bojanala n EDITION 04 5 Cuisine Ala Marula cooks up a storm of motivation for young South Africans

MEC for Economic Development Environment and Chef Shaun and his team, with some of the Tourism in Limpopo Seaparo Sekoati, alongside new students who participated during the Ala entrepreneurs at the gala dinner Marula preparations

he prioritisation of skills transfer to the youth is the lodge and hotel owners. Headed by the internationally greatest courtesy any country could offer its citizens; acclaimed Chef Shaun Smith, the training saw students Tsomething our Government strongly advocates. being taught various skills which included making a In its Quarterly Labour Force Survey in May of last year, chicken shank fused with many other ingredients, of which Statistics SA painted a gloomy picture of the state of the the main one was Marula. affairs in the country. The survey revealed that one in three young South Africans between the ages of 15 and 24 were As a South African celebrity chef, Smith is also a culinary ‘disengaged’ from the labour market. educationist, chef school principal, restaurateur, food scientist, and molecular gastronomist. He was joined by a Put in numeric form, this meant that 32,4% of the 10,3 team of well-known chefs from right across the industry, who million people in that age group were “not in employment, collaborated with local chefs to host the training sessions. education or training in the first quarter of 2018”. That’s 3,3 million young people sitting at home, idle. It is however Smith highlighted that his mission as an individual and in not all doom and gloom for the country’s young people. particular a Chef, was to see young people being skilled, Through various skills development drives such Cuisine especially in the industry. “I am passionate about skills Ala Marula in Phalaborwa, there are greater prospects for development for young people and I am happy to be able the youth. Through these programmes, young people can to use avenues such as these to give a few lessons to realise their dreams of either being employed or venturing young chefs in the making.” in their own businesses. Smith added that things such as transformation, male Cuisine Ala Marula coincides with the annual Marula and female chefs in the kitchen are amongst many other Festival. Now in its third year, the 2019 leg of the initiative, things that he advocates for. Through his continuous which was hosted under theme, “Discover the Wealth in transfer of training, he helps accredit many chefs in the Marula”, saw a host of young people receive life-changing industry who are being taken advantage of due to lack on-the-job training, which will surely change their lives for of qualifications. the better. Patience Sithole, one of the students who benefited from This drive was introduced in order to celebrate not only the training agreet that the training came in handy for her as abundance of Marula but also showcase other breath-taking an upcoming chef who only recently entered the industry. products from the province in the far north, Limpopo. This “I have always seen myself in the kitchen and to rub was also done to ensure that young and upcoming talents shoulders with the likes of Chef Smith is a dream come within the industry are given the skills beneficial to their future. true. We have learned a lot through this experience and will definitely use this as a motivating factor for our lives The training was given to 80 hospitality students from going forward.” Phalaborwa Foundation, Moshate Hospitality School and Mopani TVET College as well as a number of local B&B, By Johannes Mokou

6 Bojanala n EDITION 04 March n 2019 SA President reopens talks on Johannesburg- Mumbai route President Cyril Ramaphosa WOULD LIKE South African Airways (SAA) to re-establish its direct route between South Africa and India.

resident Ramaphosa, who said his Government was Minister Hanekom said, “I support President Ramaphosa’s ready to work at re-establishing the route, made statement when he said, ‘We would like nothing better Pthe announcement during a round-table discussion than to see SAA having a direct flight to India once again’. earlier this year with business leaders and government As the South African tourism sector, we are excited by officials from both South Africa and India. this comment, as we believe that a direct flight between Johannesburg and Mumbai will have a huge impact on This comes days after a South African delegation, led by increasing tourist numbers from the Indian market.” Minister of Tourism, Derek Hanekom, and later joined by the President himself, embarked on a four-day visit which According to Hanekom, India is one of the fastest growing stretched from 23 - 26 January, aimed at strengthening outbound markets, second only to China, and is estimated bilateral ties between the two countries. The President by the United Nations World Tourism Organisation (UNWTO) joined a delegation after concluding talks at the World to increase from 35 million in 2017 to 50 million by 2020. Economic Forum in Davos, Switzerland. “I am confident that, as we work towards removing India remains one of South Africa’s source markets and the barriers to entry into our beautiful country, the will continue to play a critical role in the country’s long-term potential for growth is exponential – South Africa offers vision of attracting 5 million additional visitors, including 4 the international tourist the full package, and with million international tourists by 2021. relationships being built with countries such as India, we are placing ourselves on an exciting tourism growth Sisa Ntshona, CEO of South African Tourism, says he was trajectory,” Hanekom added. fortunate to have formed part of the delegation to India, adding that, “The key thing is increasing trade between Sharing the sentiments of the Minister on the removal the countries.” of barriers, Ntshona said, “We have been consistently communicating to our country, the Presidency, and to the President Ramaphosa said, “I really don’t know why this ministers, that we do have the capacity as a country to (route) was ever cancelled, and why the flight to Mumbai reach or double the number of jobs in tourism; we do have was persistently under attack to be taken away from SAA, the capabilities to absorb those numbers; however, what but we will bring it back.” we are entreating them to do is to give us the enabling environment that allows that to happen.” Speaking on the possibility of re-establishing the route, Ntshona remarked, “We certainly do have commitment Firstly, Ntshona says visas and barriers should be to bring it back. I have also been in discussions with my removed. Alternatively, he recommends, “Put in place counterpart at SAA, and we are looking at different modalities user-friendly visas that are easily accessible, predictable, as to how we are going to bring that back and how we are and have a very quick turnaround time.” He emphasised going to work together to make sure we fill up those seats. the importance of connectivity, saying, “There is a definite correlation there that when you have direct flights your “It is not a matter of ‘if’, but a matter of ‘when’ we are going numbers pick up immediately.” to bring back that route, because India is important for us (SA),” added Ntshona. Tourism Update

March n 2019 Bojanala n EDITION 04 7 Deputy Minister poses for a picture with host employers, students and other key stakeholders Tourism looks to efficiency training to equip the youth

he need to save energy and water while managing The programme has already seen 60 unemployed waste is dire globally, and with the continuous debates youth from Gauteng (20), Limpopo (20) and KwaZulu- Ton climate change and its possible consequences, Natal (20) receiving certification in Resource Efficiency the introduction of green tourism could not have come at and Cleaner Production during the 2017/18 financial a better time. year. These recipients were in possession of N6 Tourism/ Hospitality studies. There are however few green tourism businesses that are already actively engaged in reducing the negative There are however few green environmental and social impacts of their tourism operations. More needs to be done in order for sustainable tourism businesses that are already tourism to reach greater heights. actively engaged in reducing Green tourism, also known as responsible or sustainable tourism, mainly considers the greater needs and the negative environmental and importance for the environment, local residents, businesses and tourists. It is relevant to any tourism business, large social impacts of their tourism or small, rural or urban, whether focused on ecotourism, operations. More needs to be done business tourism or any other tourism niche market. in order for sustainable tourism to As part of its strategy to play a pivotal role on this front, the Department of Tourism, through its Responsible reach greater heights Tourism Unit, partnered with one of the key players in the environment, the National Cleaner Production Centre – In this financial year, unlike in the previous one, the South Africa (NCPC – SA). The alliance between the two recipients who were selected from Eastern Cape (20), Free resulted in the birth of the Tourism Resource Efficiency State (20) and Western Cape (20), were in possession of Training Programme, which came to existence in 2017. N6 Electrical/Mechanical Engineering. They received their

8 Bojanala n EDITION 04 March n 2019 certifications on 22 February, Western Cape; 25 February, Eastern Cape and 28 February, Free State respectively.

Speaking during the certification ceremonies, Deputy Minister of Tourism, Elizabeth Thabethe implored the graduates to take up the challenge in helping tourism to turn the corner on green economy. Deputy Minister Thabethe said, “As the United Nations Green Economy Report highlighted, tourism is one of the 10 economic sectors best able to kick-start the transition to a sustainable and inclusive green economy.”

She added that, “The greening of tourism which involves significant investment in efficiency improvements in energy, water and waste systems, would stimulate job creation, especially in our poorer communities, stimulate enterprise Deputy Minister of Tourism, Elizabeth Thabethe development, job creation and sourcing, and have a and Executive Director for NCPC-SA, Ndivhuho Raphulu hand over a certificate to a student positive effect on other areas of the economy.”

The programme is implemented in partnership with the Bekithemba Langalibalele, Director for Responsible National Cleaner Production Centre – South Africa (NCPC Tourism, told the audience that it was about time – SA) and entails the training of 180 unemployed youth something happened on this front, adding that, “The in all nine provinces. It is scheduled to run between 2017 biggest reason we entered in this programme was that and 2020, with 20 trainees selected per province. as part of the Tourism Climate Change Action Plan and Response Programme, the tourism sector needed to play its role in reducing energy and water consumption and minimise waste. We then entered into a partnership with NCPC – SA, and initially identified 30 companies which received resource efficiency audits. This became a baseline which saw the Department launching the Green Tourism Incentive Programme.”

Langalibalele said that for tourism businesses to be considered for this incentive they must undergo, energy audits. “We then realised that throughout country, there is a lack of capacity regarding people who are able to conduct these audits. With this programme, we are encouraging young people to consider a career in resource efficiency management, and with advance training and additional experience, they could in future be equipped with skills to conduct energy efficiency audits for tourism and other businesses.’’

He added that the NCPC-SA has already offered the Bekithemba Langalibalele, Director for Responsible Tourism speaks to the audience during the graduations students from this programme an additional two days’ training on Energy Management Systems at no cost to the students. Students who undergo an advanced It is envisaged that through programmes like these, as training offered by NCPC-SA could significantly enhance attested by President Cyril Ramaphosa earlier in the year, their employment opportunities and later open their own tourism will remain one of the key sectors in the country with businesses. the ability to create jobs and address the triple challenges of poverty, youth unemployment and inequality. By Johannes Mokou

March n 2019 Bojanala n EDITION 04 9 Vilakazi Precinct stakeholders come together for a tough talk

Tourism Director-General, Victor Tharage addresses the audience during the stakeholder enagement in Soweto This included a discussion by City of Johannesburg’s representative, Thabang Sithole, responsible for ilakazi Precinct is one of the more popular tourism Strategic Urban Planning. In his presentation he drivers in South Africa, estimated to attract over focused on progress made with regards to parking and V1 million visitors per year. The area has the most traffic assessment. fascinating history, which, amongst others, includes the fact that it is home to two Nobel laureates, namely our “We plan to embark on piloting, using Vilakazi Street as late former president, Nelson Mandela, and Emeritus a one-way street during weekends, as part of our traffic Archbishop Desmond Tutu. assessment and the impact thereof. We urge you to give us feedback regarding this intervention”, said Sithole. The street is in Soweto and has over the years gained much prominence, and is nowadays referred to as the street of The Department of Tourism has resolved from its recent the greats. It was named after Dr Benedict Wallet Vilakazi, a Lekgotla to adopt the Vilakazi Development as a pilot distinguished writer and educator who wrote the first poetry model for the development of a blueprint for township book published in Zulu. The Precinct, while being regarded tourism precincts and has already developed a framework as one of the greatest drivers of the economy to the for consultation with the stakeholder and various provincial township, has not gone without challenges. At the heart of and national government agencies. these challenges, some of which formed the greater part of high level stakeholder discussions led by Tourism Director- In his response to some of the questions asked at the General (DG), Victor Tharage on February 13, is crime. meeting, DG Tharage, said, “The framework will include the development of a stakeholder plan based on capacitating Also in attendance during the stakeholder discussions were local communities to guide the effectiveness of operating representatives from the South African Police Services (SAPS), a community policing forum, as well as the backing of Department of Tourism, Department of Arts and Culture, City existing tourism enterprises with business support services of Johannesburg, Gauteng Tourism, various associations ranging from funding processes, management systems from all around Vilakazi Street and adjacent areas, community and promotional platforms to achieve resource efficiency.” leaders, Gauteng Department of Economic Development and Johannesburg Metro Police Department (JMPD). “Our aim is to establish and coordinate linkages across all spheres of Government and other precincts, routes Further to the discussions, issues relating to the historic and municipal management structures, with the view of spatial planning deficiencies which continues to hinder the increasing the length of stay, spend and repeat visitation expansion of this prime tourism destination to its full potential, in line with the Department’s Domestic Tourism Strategy. were tabled. More points raised included public amenities It should not matter whether the precinct is a township or like ablution, parking, street furniture, pedestrian walkways, not, it must just be a world class uniquely South African bicycle lanes, as well as congested public transport routes. destination, and that is what this place will sooner or later While all these issues received the greatest attention, the start looking like”, concluded Tharage. immediate concern raised in many shapes and forms by various representatives is the safety and the crime rate within Other key stakeholders involved in the value chain presented the precinct, with reported syndicates targeting tourists. It is their plans and various other intervention strategies, said that this is being exacerbated by illegal tour guides and including the SAPS and JMPD, which promised to intensify parking attendants hustling in the precinct, amongst others. visibility and policing through and through as part of their crime prevention drive; particularly crime against tourists. During the engagements, the meeting gathered that significant progress had been made by parties involved. By Johannes Mokou

10 Bojanala n EDITION 04 March n 2019 Tourism educators receive input at Limpopo Careers Expo

Some of the tourism educators who attended the programme here is a great need for the tourism sector to up the ante in order to attract a crop of students that Tare enthusiastic, well-equipped and ready for the demand and difficulty levels to assess the entire range working world. For this to happen, educators must be well- of achievement levels.” equipped in order to empower these students and sharpen their skills for a very interesting, yet tough future ahead. Dr Mchunu concurred that tourism teachers need to be equipped with necessary subject knowledge so that they After realising this need, the Department of Tourism are easily able to set assessments which would transfer their conducted a skills audit review which aimed to assess the knowledge to the learners. Tourism is currently supporting level of readiness of the current basic education system over 700 000 direct jobs in the country, excluding the many and education and training for a tourism student. The others that are within the sector’s value chain. It has been assessment found that the system does not adequately projected that the sector will create an additional 225 000 respond to new trends and demands in the tourism industry. jobs by 2030. These projections and many other plans are Currently, many educators, including those based at the highly dependent on a well-oiled system, which includes Technical Vocation, Education and Training Colleges capacitation of educators and by extension, the upskilling (TVETs), have not specialised in tourism training, nor can of tourism students. they be considered subject matter experts in these fields; suggesting a lack of in-depth understanding on the subject. The topics presented to the educators included sustainable tourism, heritage and culture, global events and their This and many other related aspects prompted the international significance, and forex, some of which form Department to introduce an educator development the greater part of the learner curriculum and in some programme, which serves to establish that educators’ needs instances, examinations. are aligned to the tourism curriculum, to enhance their exposure to the tourism sector and to share information on On sustainable tourism, educators noted the importance latest tourism developments for awareness purposes. of encouraging their learners to be ambassadors of their country and playing their part, early on in their lives. The Amongst many other strategies, the Department has United Nations World Tourism Organisation (UNWTO) piggybacked on the annual Marula Festival, which attracts defines sustainable tourism as satisfying current tourist a host of tourism educators from all five districts in Limpopo. and host community needs, while protecting and improving During this year’s programme, educators were exposed future opportunities. It is also seen as a guide in managing to a range of thought-provoking topics, which boosted all resources while maintaining cultural integrity. their confidence in the classroom, and empowered them to provide learners with quality tourism and hospitality One of the teachers who represented Mphaphuli High education content. School in Vhembe District, applauded the initiative as a grand landmark for tourism educators. She indicated that Speaking at the programme, Dr Stephan Mchunu, who they are sometimes confused with the happenings within represented Umalusi, stressed the importance of a strong tourism, especially due to lack of resources such as access assessment by tourism educators as one of the best tools to the internet, which would enable them to research and to evaluate the level of subject understanding, saying, be up to date with trends within the sector. “A quality exam is characterised by, among other things, the inclusion of questions of a wide range of cognitive By Johannes Mokou

March n 2019 Bojanala n EDITION 04 11 South Africa and Malawi bond to strengthen tourism cooperation

Tourism Director-General, Victor Tharage outh Africa has always valued its relations with other countries, be it in terms of trade, student Sexchange programmes, tourism and many others. is The Republic of Malawi. This was done with the sole The sustained gesture has resulted in South Africa being aim of positioning the country as the number one place to ranked amongst the top countries in the world. It is through visit, with offerings such as adventure, bush, history and such, that the country remains a member of BRICS and culinary tourism. has recently assumed its seat as a non-permanent member of the United Nations Security Council, joining the likes of On the tourism front, the Belgium, the Dominican Republic and Germany. country has already progressed On the tourism front, the country has already progressed in strengthening relations with many key markets both in strengthening relations with on the continent and outside. One of these key markets many key markets both on the continent and outside. One of these key markets is The Republic of Malawi.

In 2017, the Department of Tourism received an invitation from the Malawi Ministry of Industry, Trade and Tourism to attend Malawi’s very first International Tourism Expo Takulandirani from 30 August - 01 September 2017 in Lilongwe, Malawi. The two countries took the opportunity to sign an Agreement on Cooperation in the field of Tourism on the sidelines of the Expo. The agreement was signed on 31 August 2017 in Lilongwe, Malawi.

Kingonbe Tshali Jean from Democratic Republic of Congo listening attentively while the presentation is translated to South Africa established its first formal diplomatic him in his home home language, being French relations with Malawi in 1967. Upon South Africa’s return

12 Bojanala n EDITION 04 March n 2019 to the Commonwealth, relations with Malawi have been conducted at the level of High Commission. South Africa continues to enjoy good relations with Malawi. The two states work together at a bilateral level as well as within the Southern African Development Community (SADC) and African Union (AU) ambit to promote sustainable development for the mutual benefit of the region and the continent in general.

In addition to the signing of the Memorandum of Understanding, the Department of Tourism is focusing on improving bilateral relations with Malawi through high-level Sinha Levkovic from Seychelles participating during the presentations visits and including participation at each other’s fairs and workshops. This year, the Malawian delegation attended the annual Sharing of Best Practice Workshop which took Malawi, popularly known as the place at Elangeni Hotel in KwaZulu-Natal from 19 - 21 “Warm Heart of Africa”, offers February 2019, with the aim of sharing their achievements and challenges in the tourism industry. The workshop unique flora and fauna which include made a positive impact on South Africa’s bilateral relations with Malawi in general and more specifically on the growth the magnificent Lake Malawi, rivers, of inbound tourism from Malawi to South Africa. mountains and valleys; wildlife in Malawi, popularly known as the “Warm Heart of Africa”, is spectacular surroundings; people part of the Southern African region and offers unique flora and fauna which include the magnificent Lake Malawi, rivers, and culture, legendarily known for mountains and valleys; wildlife in spectacular surroundings; friendliness and hospitality, and people and culture, legendarily known for friendliness and hospitality, and international standard facilities. international standard facilities

The country’s brand essence rests on three pillars: rich in contrast, compact in size and big in hospitality. Malawi can be seen as a single tourism destination but it is strategically placed in combination with South Africa which is a 2-hour flight away. Zambia, Zimbabwe, Mozambique and Tanzania are all an hour’s flight away, making ideal add-on destinations.

South Africa receives around 150 000 tourists from Malawi annually. The purpose of these visits varies and include visiting friends and relatives, holiday, business, shopping as well as to further studies. Malawi’s economic performance has historically been constrained by policy inconsistency, macroeconomic instability, limited connectivity to the region and the world, poor infrastructure, rampant corruption, high population growth, and poor health and education outcomes that limit labour productivity.

Statistics South Africa’s Lukhanyo Ntanjana By Annah Mashile

March n 2019 Bojanala n EDITION 04 13 South Africa to strengthen tourism ties with India

inister of Tourism, Derek Hanekom, embarked made it to the top 10 SA markets. Hanekom said, “We want on a four-day visit to India to strengthen bilateral 2019 to be the year of great leapfrog for tourism from India. Mties between the two countries. The visit took The growth in total spend and the average length of stay place from 23 - 26 January and saw the Minister jetting signifies that Indians travelling to South Africa are staying to Mumbai before heading to New Delhi, with the aim of longer, exploring more and experiencing newer activities enhancing tourism trade between South Africa and India. than ever before. This certainly is a positive indicator of the potential growth in the market and gives us the confidence As part of the South African delegation to India for the to continue introducing new regions and experiences.” celebration of India’s 70th Republic Day, the Minister, along with Sisa Ntshona, CEO, South African Tourism, and As of June 2018, total spend by Indian travellers in South Maropene Ramokgopa, the Consul General, used this visit Africa had increased by 20% and there was an upswing in to engage with key representatives of the Indian travel and the average length of stay (7,7%) and total bed nights (4%). tourism value chain including trade partners. This was The two countries also enjoy a healthy trade and business also aimed at seeking key market insights to further grow relationship. This year marks the 25th anniversary of the tourism from India to South Africa by showcasing SA’s first signing of the agreement establishing full diplomatic diverse tourism offering and addressing barriers to growth. relations between the two countries.

The visit coincided with a state visit by South Africa’s President SA Tourism CEO said, “India has been a source market for Cyril Ramaphosa, who, together with a delegation from the us and will continue to play a critical role in our long-term Business and Economic cluster, were at the World Economic vision of attracting 5 million additional visitors, including Forum in Davos, Switzerland, to strengthen partnerships for 4 million international tourists by 2021. We aim to surpass economic growth in South Africa. President Ramaphosa 100 000 visitors from India in the current financial year was hosted as Chief Guest at India’s 70th Republic Day of 2019. Towards this ambition, we remain committed to Celebrations on January 26, in company of a business continue investing in our promotional engagements efforts, delegation to further solidify relations with agreements on both with our India trade partners and travellers, while Higher Education and Training, Arts and Culture, Home bringing diversified products to the market.” Affairs, Defence and Energy among others to be signed. According to the recent figures released by Statistics SA, Neliswa Nkani, SA Tourism’s Hub Head of MEISEA (Middle South Africa’s tourist arrivals for November saw a slight East, India and South-East Asia), commented that the visit increase of 3%, with 875 172 overnight visitors compared reaffirmed India as a key market and their commitment with 848 966 recorded for the same month in 2017. Tourism to strengthen their engagement. During their visit, they from specific countries showed some growth, with the highest addressed a range of challenges and had constructive, increase coming from India in November 2018, with a growth solutions-driven discussions with the tourism trade on of 25,6%, followed by Australia with an increase of 11,8%. In how to meet the growing demand for South Africa as a October 2018, the highest increase for tourists was from China destination from India. with growth of 1,4% (9 204 in October 2018 compared with 9 076 in October 2017), followed by the US with an increase Prior to his departure, Minister Hanekom stressed his of 1,1% (29 650 in October 2018, vs. 29 328 in October 2017). commitment to enhancing destination marketing support in India, especially because the Asian country has unfailingly By Johannes Mokou

14 Bojanala n EDITION 04 March n 2019 Tshwane Tourism Showcase to promote city offerings

ll eyes were on the City of Tshwane during the also used to display some cuisines by local businesses annual Tshwane Tourism Showcase which took outside the convention centre. Aplace at CSIR International Convention Centre (CSIR ICC), on January 23. The food stalls were super-creative in order to attract travellers for repeat visits to the city. On the menu, amongst many other The Showcase, one of a few of its calibre, drew numerous tasty meals was the kasi flavour, known to Tshwane residents participants from across the sector and beyond, who were as Spathlo. Spatlo (also spelled sphatlo and spathlo) or kota educated about the history of the city and its economic is a sandwich popularly sold in the townships. It is made from activities, before mingling through various stalls. a hollowed-out quarter loaf of bread, filled with a variety of Furthermore, 200 tourism products and service providers ingredients, often chips, cheese, polony and atchar. from the city as well as other local and international buyers participated in this annual event, which seeks As the capital of South Africa, Tshwane offers a host to classify the city as the go-to destination for travellers of tourist activities and attractions which include bush, and investors. adventure, accommodation, cuisine and business. It is only 50 km from OR Tambo International Airport and is Hosted by the Tshwane Tourism Association, the event connected via the Gautrain rapid rail link. offers buyers the opportunity to meet with tourism product and service providers and learn about what the city has Five major highways lead into the City of Tshwane, to offer. It includes overnight accommodation, attractions, providing easy access from all over the region. tour operators and transport service providers, meeting venues, restaurants and entertainment. The city also has its own national airport – Wonderboom Airport – and is easily and quickly accessible from OR The Showcase is a ‘mini Indaba’ just for the Tshwane Tambo International Airport and Lanseria National Airport. area, with all exhibiting products and services selling to “As the administrative seat of Government and hosting a the inbound market. It is organised under the watchful number of embassies, the City of Tshwane has proven to eye of the Tshwane Tourism Association (TTA) which be a leader on the African continent in providing affordable promotes tourism in the city in partnership with other industrial sites, various industries, office space, education stakeholders, growing the local economy and creating and research facilities,” a report by the TTA states. job opportunities, to the benefit of members and the community at large. The city is surrounded by townships including Mamelodi, Soshanguve, Atteridgeville and Mabopane. Also available The Showcase also drew a number of business on offer for entertainment lovers and travellers is the Blou people who made use of the platform to set up stalls Hond Theatre, Brooklyn Theatre, Park Acoustics, Pretoria and exhibit their products and businesses to the rest Art Museum, the National Zoo, and the State Theatre. of the attendees, while also showcasing services on offer to travellers and other attendees. The platform was By Johannes Mokou

March n 2019 Bojanala n EDITION 04 15 Women in Tourism Conference focuses on sustained empowerment

Deputy Minister of Tourism, Elizabeth Thabethe addresses the conference lthough we’ve made good headway in terms of the emancipation of South African women over the Apast 25 years, women still face difficult significant challenges which need to be addressed. The sentiments were echoed by Tourism’s Deputy Director-General Morongoe Ramphele, while outlining the purpose of the Women in Tourism Conference held in Rustenburg, North West Province, on 23 – 24 January 2019.

Ramphele said, “We are all gathered here to address the problem outlined in the 2010 United Nations World Tourism Organisation report on Women in Tourism, which states that tourism growth presents challenges and opportunities for gender equality and women’s empowerment. Having Cheerful smiles from women in tourism said that, women are faced with challenges compounded by low status, are paid poorly and have to work in Under the theme “Women in Tourism: Promoting unwarrantable jobs. Empowerment and Jobs for Shared Growth”, the conference was attended by over 250 women in the tourism sector. Amongst them was her Royal Highness the Queen Mother of Royal Bafokeng Dr Semane Bonolo Molotlegi, Deputy Minister of Tourism Elizabeth Thabethe and Minister of Women Bathabile Dlamini.

The Women in Tourism (WiT) Programme commenced in 2013 as a platform to drive initiatives that support the development and empowerment of women in the tourism sector. This platform recognised the tasks faced by women entrepreneurs who are often found at the bottom end of the tourism economic value chain, and identified interventions that would assist in realising the WiT agenda. This includes Deputy Minister Elizabeth Thabethe, Bafokeng Queen training on personal development, supporting women to Mother Dr, Semane Bonolo Molotlegi and Minister develop a competitive advantage in their businesses and Bathabile Dlamini in attendance, during the conference provision of capacity-building initiatives.

16 Bojanala n EDITION 04 March n 2019 Some of the Women in Tourism delegates More Women in Tourism delegates

“We have to ditch the silos as well as the entrapment Manager for North West Hospitality by Bidvest Prestige, of greed and individualism, to complement instead of and Nokukhanya Sibisi who was promoted by Hilton from compete with each other, to connect, share best practices, Front Office Manager to Guest Relations Manager for the entrepreneurial experiences as well as collaborate and newly opened Hilton in Dubai. To them we say, ‘Malibongwe partner for accelerated shared economic growth. igama la makhosikasi!!! Igama la Makhosikasi’.”

One of the key mechanisms of engaging women in the The WiT network will continue to champion the attainment tourism sector is through the establishment of Provincial of gender representation targets as set out in the Tourism Chapters. These chapters give voice to success stories BBBEE codes. Its existence affords a voice to the women such as those of Professor Nelly Swart of University of in the sector, and will continue to address challenges, gaps South Africa, Chef Nompumelelo Mqwebu, Denise Stubbs and issues faced by these women. of Thokozani Wines and Sewela Mokoena from Eleven28 Gin and Tours. Through these women we have managed By Annah Mashile to address some gaps in the tourism value chain.” said Deputy Minister of Tourism Elizabeth Thabethe.

“We celebrate the advancement of Philisiwe Gumede who was promoted from Deputy General Manager to General

March n 2019 Bojanala n EDITION 04 17 Want to stimulate a culture of travel among South Africans? Remove the red tape!

ASATA CEO, Otto de Vries research into the economic impact and social importance of the sector. here’s been a considerable amount of noise regarding the impact of South Africa’s stringent visa Gloria Guevara, WTTC President and CEO, has said: Tregulations and the requirement for families to carry “These statistics prove the power of Travel & Tourism as a an unabridged birth certificate. However, the impact on the tool for governments to generate prosperity while creating South African traveller and our outbound travel sector has jobs which particularly support women, youth and other, been largely ignored. often marginalised groups of society.”

While you may be thinking there’s no benefit that South In South Africa, the focus has been largely on how to grow Africa will derive from making it easier for South Africans the inbound tourism market, as the impact on the GDP of to cross the border by eliminating the need to produce the inbound tourism market is well documented. The total an unabridged birth certificate for travelling minors, contribution of Travel & Tourism to the GDP was R412,5 understand that the outbound travel sector contributes billion (USD31,0 billion), 8,9% of the GDP in 2017, and is to the South African economy, through tax revenues and forecast to rise by 2,9% in 2018, and to rise by 3,5% per job creation. annum to R598,6 billion (USD44,9 billion), 10,1% of the GDP in 2028. For every family that decides not to travel because the red tape is too onerous, there’s a missed opportunity to collect The outbound travel market has not received as much VAT and contribute to a travel job. attention. One of the reasons is that traditionally, the economic advantages of this market have not been well Travel and Tourism are important labour-intensive sectors, documented. Last year, however, the Association of not only for South Africa but for countries around the world. Southern African Travel Agents (ASATA) commissioned In 2018, the global Travel & Tourism sector grew by 3,9% a Travel Market Index Report to address the gap in to contribute a record USD8,8 trillion and 319 million jobs information about the outbound market. to the world economy. For the eighth consecutive year, this was above the growth rate of world GDP. This is according The data shows that total turnover from the travel sector to the World Travel & Tourism Council’s (WTTC) annual affiliated to ASATA was approximately R39,5 billion in

18 Bojanala n EDITION 04 March n 2019 2017, up 6,2% from R37 billion in 2016. Moreover, close limits on immigration, travellers’ activities and the duration to 9 000 people are directly employed in the travel sector. of their stays, and it’s a national security measure. The sector is well represented by females and whilst not yet representative of the racial profile of the country, nearly But despite these justifications, the UNWTO reports two thirds of employees are black. that most travellers find visas costly in terms of both money and time, and that they can be deterred from The report indicates that there are great opportunities to travelling as a result of red tape. The same is true for grow the South African travel market. According to BDO South African travellers. (formerly Grant Thornton), South Africa’s total outbound travel market was set at 5,5 million travellers in 2016 for all Although the South African Government has taken forms of travel. However, of that amount, only an estimated some measures to simplify the process of travelling with 300 000 travellers travel for leisure internationally. children and has started rolling out a new child passport which includes the parents’ details, the roll-out has been To grow the outbound market inconsistent. Some families have received the ‘new’ child passport, while others, who applied at the same time, effectively, it is important to address the received passports where the names of the parents were not mentioned. barriers to growth that currently exist. The new child passport is also not an adequate way of Barriers identified in the report were addressing the current barriers to travel for South African families. In our modern South African society, there are exchange rates, the current economic many different types of families, with single-parent families no longer a rare exception. As it stands, both parents climate and visa restrictions. All these will be required to be present when applying for a child’s passport. This is not realistic. factors are making it a challenge for As a travel industry, we have to work together to grow South Africans to travel overseas. the market so that more South African travellers have an opportunity to experience their own country as tourists, as To grow the outbound market effectively, it is important to well as the many destinations that are welcoming South address the barriers to growth that currently exist. Barriers Africans to their shores. identified in the report were exchange rates, the current economic climate and visa restrictions. All these factors are It’s important to start from the ground up, repeal the making it a challenge for South Africans to travel overseas. regulations and initiate discussions between public and private sector so we can try to understand the concerns of The travel industry is already under pressure by external Government around safety and security, while also looking factors, such as recent geopolitical instability worldwide. at the needs to the travel and tourism sector. This is the Countries are increasingly exposed to for example only way we’ll be able to build a meaningful travel culture political turmoil, terrorist attacks and natural disasters. It in our country. is crucial not to add to these pressures by implementing unnecessary red tape, such as being subjected to tit-for- Enhancing the visa process and eliminating red tape can tat visa measures because South Africa has imposed visa facilitate travel and can make a huge difference, according requirements on the citizens of that destination country, to the World Economic Forum. As World Economic Forum e.g. New Zealand; or requirements for families to travel with Community Manager Tiffany Misrahi said, “We need an unabridged birth certificate, as this is likely to further to take a hard look at the barriers in place, remove the stifle outbound travel. unnecessary ones and apply advanced technologies to reduce travel times while enhancing security.” According to a report compiled by the World Tourism Organisation, visa policies and red tape are among the most important governmental formalities influencing international tourism. And it’s easy to see why. A visa serves several purposes for countries — it’s a money-maker, it puts

March n 2019 Bojanala n EDITION 04 19 SATSA CEO appointment to SAT Board By SATSA

he appointment of SATSA CEO David Frost to him a unique window on the workings of each aspect of the SA Tourism’s board bodes well for better industry. His understanding of the industry encompasses Talignment between the travel trade and destination how South Africa is perceived and represented in source marketing body. The recent announcement was welcomed by markets, how to leverage this, and more importantly, what the private sector, which has been calling for closer synergy relevant key players require on the ground to support this. with SA Tourism to coordinate marketing efforts aimed at promoting South Africa as a preferred tourism destination. “His appointment to the SA Tourism Board will bring an important communication link between the national With his deep understanding of source markets, distribution directive and how this is represented to public sector, channels and consumer behaviour, as well as his passion for and in turn what the private sector requires to make this selling South Africa, Frost will provide an industry perspective directive more effective.” to bolster SA Tourism’s activities. Frost is a former Special Advisor to Tourism Ministers Pallo Jordan and Vali Moosa. According to Craig, Frost is not afraid of frank talk and this Thereafter, he was appointed as Managing Director of is what is required to make local, provincial and national Tourvest’s Inbound Division. He subsequently set up his own tourism entities more effective and understand the private tourism strategy consulting business, where he developed sector requirements and the reality of doing business on destination strategies for a number for SADC countries; the the ground better. “On the other hand, he can also express most successful of which was with Namibia in the mid-2000s. to the private sector what their obligations are as mandated He has been at the helm of SATSA since September 2013. to SA Tourism as part of a broader picture.”

The appointment comes at a time when President Cyril Mohamed Baba, Ilios Travel Managing Director, says with Ramaphosa has publicly highlighted the role of tourism Frost’s appointment comes an enviable level of private- as a leading job creator, with the expectation that private sector inbound experience and knowledge that will bode sector will take the lead in untapping tourism’s potential. well not only for SA Tourism, but for the whole country. “David’s presence on the board of SA Tourism is invaluable “It is therefore important for industry board positions to and will bring a new dynamic to our tourism sector and its be occupied by industry experts. All of us at the TBCSA ability to contribute to South Africa’s economy.” are proud to have David on the SA Tourism Board. This will enhance our already strong partnership with them,” SATSA Chair Tony Romer-Lee believes that Frost’s intimate says Blacky Komani, chairperson of the Tourism Business understanding of the tourism industry will inform the Council of South Africa. country’s strategic tourism plans and tactical marketing.

With decades of experience in the tourism industry, David “As a neutral link between SA Tourism and the tourism Frost is the most qualified person for the job, says Neil industry, David can identify the right people in the right Markovitz, founder and Managing Director of Newmark markets and inform the country’s destination marketing Hotels, Reserves & Lodges. efforts, in consultation with the travel industry, earlier in the planning cycle. He has this absolute ability to cut through “David’s operational background and global industry the detail and see opportunities clearly.” experience will contribute to a better understanding of our markets. More importantly, he can play a key role in Says Frost on the appointment: “I’m deeply honoured to addressing why our country hasn’t been able to grow to be appointed by Tourism Minister Derek Hanekom. I have the extent that other countries have because of issues huge respect for team at SA Tourism and the great work such as Open Skies and visa regulations.” they do. I would seek to foster closer synergies with the private sector around practical growth initiatives, that would For Martin Wiest, Chief Executive Office Tourvest amplify and enhance the current organisational strategy. Destination Management, the fact that Frost has the ear of the industry means he can provide a strong link between “People who know me, know that I don’t come to the table SA Tourism and private sector and vice versa. with fancy strategies. It is my intention to work with the great team at SA Tourism through the board, and to look at practical “The tourism industry and SA Tourism is not as connected solutions which can align private sector and SA Tourism so as it should be and so this link would be invaluable.” we can start synergising our respective budgets to promote South Africa as a tourism destination. If we get that right, there This sentiment is echoed by Craig Smith, Managing Director will a massive upside to us,” he continues. “I look forward to New Frontiers Tours. “David’s wealth of experience gives the challenge and thank Minister Hanekom for his faith in me.”

20 Bojanala n EDITION 04 March n 2019 Travel and tourism key to job creation

ravel and tourism play a vital role in growing the political developments, the tourism industry can struggle economy and creating jobs. According to Statistics to be profitable and sustainable if these developments are TSouth Africa (StatsSA), South Africa has 16,2 million not in its favour, as was seen by Government’s decision workers, and tourism directly employs 4,5% (726 500 that travelling minors had to carry an unabridged birth jobs) of these workers. Tourism created more jobs than certificate, without consulting the sector. manufacturing and mining between 2014 and 2017. It is critical that the industry is protected from forces that could This regulation continues to have a significantly negative impede its growth and sustainability. impact on tourism as South Africa is perceived as an unfriendly family travel destination. The recent amendment In 2017, travel and tourism contributed R412 billion (€291 of the regulation still has not inspired confidence in airlines, million) to South Africa’s GDP, and its direct and indirect tour operators, and travel agents to promote South Africa contribution to employment is 1 530 500 jobs, according to in their offering. The statistics show that key markets’ the World Travel and Tourism Council. This is a sector that arrivals are stagnant and the industry forward bookings Government must fully embrace and nurture, with the intent have not improved. to further contribute to the economy and employment. Travel and tourism is a low-hanging fruit that can stimulate The tourism sector created 31 752 net new jobs (total jobs the economy and create more jobs. Unlike many industries created within the sector less jobs that disappeared) in that need the building of factories and buying of 2017. This is the greatest number of net new jobs generated equipment, and many other capital expenditures, tourism by tourism within a year in at least the last eight years. This is about our culture, food, wildlife, iconic mountains, also represents the second year of employment growth breath-taking scenery, our cities and, most importantly, after the sector saw a net loss of 12 262 jobs in 2015. who we are. We already have tourism infrastructure that This highlights the strength of the industry and why it is surpasses many competitors. imperative to build and strengthen the sector in a country that is suffering a significantly high unemployment rate. To boost the economy and create jobs, the TBCSA suggests that the following actions must be taken urgently To realise the full potential of the tourism industry’s by government in consultation with the industry: impact on the economy and job creation, the departure 1. Urgent introduction of online visa application with fast point must be the urgent removal of regulatory barriers turnaround time that are impacting growth. This includes immigration 2. Urgent granting of visa waivers to more countries regulations, national public transport regulations, and 3. Suspending the confusing travel requirement for minors sharing economy concerns. to promote family travel.

President Cyril Ramaphosa recognised tourism as one of We have seen many countries around the world that have the key sectors in stimulating the economy and creating introduced these systems, granting visa waivers and jobs. In his inauguration speech, he said tourism was an simplifying immigration, which have significantly grown their area that provides our country with incredible opportunities tourist arrivals. These measures will go a long way in increasing to, “quite literally, shine”. He acknowledged that the industry tourist arrivals. When we implement these suggestions, we was performing better than most other growth sectors and could increase arrivals by 6% every year where we could see that there was no reason why it couldn’t double in size. 14,5 million arrivals in 2014 and possibly 21 million arrivals in 2030. This will have a significant impact on job creation in a However, this sentiment is yet to translate into the industry country that has a high unemployment rate. itself. The Tourism Business Council of South Africa (TBCSA) believes that Government policy is a crucial area Tshifhiwa Tshivhengwa is the CEO of the Tourism that can make or break the industry. Being sensitive to socio- Business Council of South Africa.

March n 2019 Bojanala n EDITION 04 21 Amended immigration regulations is like rearranging chairs on the Titanic

SATSA CEO, David Frost markets typically do not issue passports including the names of both parents, so this amendment will not ease he recent review of South Africa’s immigration access in any way. regulations providing ‘clarity’ on the requirements Tfor foreign minors to gain entry into the country, has The Gazetted regulations also state that children who are done nothing to help the destination market itself as a foreign nationals and who are visa exempt are strongly family-friendly destination. advised to carry supporting documents as stipulated in the advisory, since they may still be requested to In fact, amending the wording has simply provided an produce them when travelling through a port of entry into obfuscated message to our overseas tourism partners and South Africa. travelling consumers. It has only served to sow further confusion among local industry stakeholders who are According to the amended now left to explain what this means in practice for tourists coming to South Africa. regulations, where a child One need only read the recent article in the Daily Telegraph presents a passport containing to see how one of our major source markets has interpreted the amended regulations. The headline reads: “Parents should still carry birth certificates despite relaxed rules, the details of his or her parent warns South Africa”. Need we say more? or parents, an immigration According to the amended regulations, where a child presents a passport containing the details of his or her officer shall not require the child parent or parents, an immigration officer shall not require the child to produce a birth certificate. Our key source to produce a birth certificate

22 Bojanala n EDITION 04 March n 2019 In essence, we are leaving it to the discretion of the And until we hear this, in our view. the amended regulations immigration officer to, on a whim, request additional change nothing. evidence and question whom he or she deems as a “suspicious” individual. In fact, despite this, airlines have been advised by the local airline association, that proving parental consent for What training has taken place in this short period to equip travelling minors is still a requirement and that it “strongly” these individuals to make this decision and deal with these recommends that parents and/or accompanying adults detained individuals? As organised tourism, we have no continue to carry the required documentation with them. knowledge of this. If we want to position South Africa as a family-friendly If we want to position South holiday destination, this requirement must be scrapped unequivocally and the message disseminated to our key Africa as a family-friendly holiday markets must be clear: we are open for business to any family, not just those that fit the two-parent mould, which destination, this requirement must frankly in this modern society, is ridiculous to expect as the norm. be scrapped unequivocally and the Maintaining any requirement to produce an unabridged message disseminated to our key birth certificate or related documentation, even in certain circumstances, simply places a further deterrent to families markets must be clear: we are open who may be considering a holiday in South Africa.

for business to any family, not just If the President truly wants to see the tourism sector deliver the numbers and associated economic growth and jobs, those that fit the two-parent mould, he needs to intervene and scrap these regulations outright so that the industry can support his attempts to stimulate which frankly in this modern society, the economy.

is ridiculous to expect as the norm The simple point of departure, Mr President, is to sit down and ask the private tourism sector, the very people who Would you risk coming to a country when there’s a chance can deliver on the tourism growth you desire, what do we you may pique the interest of an immigration official and be need to enable growth? refused entry for 24 hours while you source documentation? Where will they keep your young family until you produce What we should not have done is start with the exact the proof they demand? perpetrators of the draconian regulations that have retarded our industry for over three and a half years. The Why ever would you put your family through such a result has quite simply been the fudged wording of those gauntlet when there are so many other destinations that same regulations. are rolling out the red carpet to welcome this lucrative tourism segment? Start with us, Mr President. We are a well-organised industry, we can be easily accessed and we are ready to While a recent article references the Home Affairs get to work. Ministry as having consulted with IATA as the representative of the airline industry, it must be said that IATA is a bureaucratic regulatory body. We have not heard from foreign carriers flying to South Africa that, as a result of these amended regulations, their check-in counter staff will cease demanding the documentation when families check-in.

March n 2019 Bojanala n EDITION 04 23 Proudly flying the South African flag in Istanbul, Turkey

outh Africa is fast becoming one of the most held at the Tüyap Fair Convention and Congress Centre in popular countries in the world and with SA Tourism’s Istanbul between January 31 and February 3. Ssustained interactions and engagements with some of the top-class countries, things are looking positive. EMITT is one of the top four tourism exhibitions worldwide, attracting 54 000 industry professionals and tourists. This Adding to many other engagements held in recent times, year was not an exception, as over 450 buyers attended, SA Tourism hosted its first ‘Learn South Africa Roadshow’ representing 80 countries. in Istanbul, where 11 South African trade partners, including SMMEs, tour operators and accommodation “There are no visa requirements for travellers from both establishments, had an opportunity to engage with around ends, and for Turkish tourists there is favourable airlift. 50 specially selected Middle Eastern and Turkish travel This means there are direct flights from Turkey to South trade companies. Africa with Turkish Airlines, along with various regular flights offered by other airlines,” Dlamini explained. The Istanbul leg of the roadshow took place on 30 January “This has led to 12 139 Turkish tourist arrivals between and was aimed at increasing the knowledge of the trade January and October 2018, a 2,4% increase from the in Turkey while also creating platforms for trade from South previous year.” Africa to get access to the Turkish market. Neliswa Nkani, SA Tourism’s Hub Head of MEISEA EMITT, SA Tourism’s Chief Operating Officer, Sthembiso Dlamini, says, “It was an important platform for South Africa to noted, “Turkey is seen as a springboard to the rest of the connect and engage with tour operators, travel agents Middle East, India, and South East Asia (MEISEA) region, and buyers who attended the event. SA Tourism’s second and is a recent addition to the MEISEA portfolio. There appearance at EMITT went a long way to help South Africa are numerous factors that make South Africa attractive to achieve its five-in-five goal of adding four million more Turkish travellers.” international tourists, and one million more local travellers, to its current numbers by 2021.” Turkey comprises largely of a Muslim community that prefers travelling to places that cater to their specific cultural The Organisation of Islamic Cooperation ranked South requirements. Topping their list is halaal food, and South Africa as one of the top 10 most Muslim-friendly travel Africa is well placed to meet expectations in this regard. destinations for 2018 at the annual Mastercard-Crescent Rating Global Muslim Travel Index. This includes a wide range of halaal restaurants and café’s through the country. This means that while a Turkish By South African Tourism traveller can enjoy the culture, adventure, scenic beauty, beaches, safaris, kasi tourism and more, they can do so without worrying about their next meal.

The roadshow was preceded by the 23rd East Mediterranean International Tourism & Travel (EMITT) exhibition, which was

24 Bojanala n EDITION 04 March n 2019 Cape Town records over 17 000 passengers this cruise season

rguably the most visited destination in Africa, Cape The Cruise Lines International Association estimates that Town continues to flex its tourism muscle as it a total of 30 million people are expected to cruise in 2019. Amakes its way back into the number being the one “South Africa, and in particular Cape Town, has the of the most visited destination ever. This, despite having potential to grow our reputation as a unique and new experienced some setbacks recently, with the drought at cruise destination,” commented Schäfer. the top of the agenda. The development of a dedicated cruise ship terminal Known for its die-hard attitude, the destination has once operated by the V&A Waterfront, which opened last year, again seen an increase in cruise tourism, as a total of 17 has played an important role in being able to grow this 518 people disembarked in the city between October 2018 offering. “We’ve seen cruising numbers grow in leaps and January 2019, from vessels carrying a total of 6 562 and bounds in recent years and we’re seeing dramatic crew members. increases in numbers for the coming 2019/2020 and 2020/2021 seasons,” Schäfer added. Every year, January marks the peak of cruise ship season in Cape Town, which traditionally runs from October to April, and For the 2019/2020 season, 30 vessels are expected to the January vessels have made a total of 17 stops at the city. make 49 stops in Cape Town. For the 2020/21 season, 32 vessels, making 67 stops, are already confirmed. Minister of Economic Opportunities in the Western Cape, Beverley Schäfer, said: “We’re seeing cruising growing “The Waterfront has reported that they’re starting to see in popularity around the world, and we’re also starting to people flying into Cape Town specifically to board cruises. see both an increase in local cruising along our coast, as This, in turn, adds value to our other tourism offerings, as well as increased numbers of international operators using these guests often book hotel stays and make use of other Cape Town as a turn-around port. Confirmed cruises for tourism facilities while in the city. Similarly, some vessels are the next few years have also shown real growth and we are doing crew changeovers in the city, meaning that the inbound positive about the potential of this industry.” and outbound crew members also make use of hotels and other facilities while in the city,” concluded Schäfer. According to Schäfer, the province’s aim, through Project Khulisa, has been to grow tourism as a vehicle to stimulate Among the luxury liners that have visited the city are the the economy and create new jobs. Cruise tourism is Queen Elizabeth, the World Odyssey, the Europa 2, the enabling the province to meet its objective. Seven Seas Explorer, Nautica, and Amadea.

“The Western Cape tourism industry currently sustains over Vessels that will still be coming this season include the 300 000 direct and indirect jobs, and by increasing the Queen Victoria, the Silver Cloud, the Pacific Princess and number of cruise liners visiting Cape Town, we can create the Viking Sun. further opportunities for work and skills development,” she said. Tourism Update

March n 2019 Bojanala n EDITION 04 25 Supporting the SMEs in tourism – the logical solution

Cape Town Tourism CEO, Enver Duminy Challenges facing small businesses

n tourism, there’s more than a single business size: there Smaller operators have a unique perspective on the visitor are medium players and big players; on a good day, experience; often, these businesses are owner-operated, Icompetition is tough. With current visitor numbers on the their customers deal with them directly. This is a double- decline, being a smaller business competing for a smaller sided coin. On the one hand, it means the business piece of a smaller pie is even more challenging than usual. owner can offer an intimate experience, sharing their vast Of course, medium- and large-sized businesses started knowledge with visitors and providing a first-class trip. On out small. They needed to be brave and agile, offering the other hand, however, it means that the business owner more to accommodate each customer and supplier, with must perform all of the other roles from admin to finances the knowledge that this could lead to success, while not outside of the times when they’re dealing with tourists. This doing so could lead to failure. can lead to service delivery taking a knock through sheer exhaustion, or to costly mistakes being made through lack A helping hand of attention to detail.

Smaller tourism businesses should look to those larger Ideally, SMEs in tourism must look to growth by having a businesses and examine the successful ones to see support network, slowly developing a team to help share what has been behind their growth, while larger ones the workload. This may have an impact on the bottom line, could do well to reflect on their growth trajectory, but, in the long term, it will contribute to the sustainability remembering how they struggled initially to gain a of the business. The SME operator, when venturing out as foothold, and how small goodwill gestures along the an entrepreneur, wears many caps, and one of these must way helped to transform them from small into medium be mentorship and skills development, and that’s where businesses, or from medium to big ones. It’s an industry larger tourism enterprises can step in. There are multiple anomaly that makes tourism special – although we’re programmes that exist where tourism professionals can all competing with one another, we understand the be upskilled, and large organisations have the capacity to value in collaborating since it translates to enhanced provide support to smaller operators in this regard, too. visitor experiences. Practical initiatives for tourism Reflection on growth and development are a concrete development means of seeing the President’s vision, as referred to in the State of the Nation Address 2019, for tourism industry Cape Town Tourism, for example, recently embarked on success, come to life. a new mentorship journey. In partnership with the Cape

26 Bojanala n EDITION 04 March n 2019 Peninsula University of Technology, a Marketing Incubator with large tourism enterprise operators. Each person had has been created. It’s aimed at SMEs within Cape Town access to the other for short, meaningful discussions Tourism’s sizeable membership base and provides before moving on to the next person. This style of meeting mentorship and training via a one-day course with some makes for a personal interaction that can bear fruit. It helps of the top minds in the business. It’s short, because SME to break down the “us and them” barrier that can exist owners can ill afford time away from their businesses, but between SMEs and larger businesses, and both parties the quality of training means that these business owners can benefit. can apply what they’re learning in real time. The impact is immediate, and SME operators know that the Marketing These kinds of discussions help to bring back the human Incubator isn’t simply one day; it’s about developing those element to business – we realise that no matter where we fruitful relationships that business owners need to survive, started, we have challenges in common, and the ways in where they can tap into each other’s minds for solutions which we address those can be of benefit to others, as and inspiration. Right away, the benefits of collaboration well as reminding us where we came from and how to are made tangible through this. stay ahead.

A challenge to large operators Communities: an important strand of DNA in tourism This model can be easily replicated throughout South Africa. It’s a means of contributing to inclusivity in tourism; Ultimately, tourism is about more than tourism, it’s you’ll find that in tourism, unlike many other sectors, inextricably linked to the communities in which it exists, so professionals are happy to collaborate and offer their skills bringing in community representatives, local government in training others – it makes sense for us to want to see and more is necessary to ensure that everyone’s on board others succeed. If you forget your roots in business, you with what’s being discussed. If communities can see the run the risk of forgetting the opportunities, too. benefits of encouraging tourism, then it’s an incentive to work with tourism operators to develop their offerings. We’ve found that the trick is This, in turn, can lead to opportunities for job creation and economic development. to go beyond workshops where It’s time to move away from an isolated existence in tourism information is shared in a passive, – bring everyone together to forge ahead and realise the potential that exists – it’s not about too many people one-way fashion. What works far attempting to access a limited slice of the pie, but about optimising how the pie is shared and, ultimately, growing better is to hold meetings where the size of that pie. the full gamut of opinion and Ideally, we can work together to see tourism development and sustainability being something we’re all involved in for experience can be shared. the benefit of all our businesses and the communities in which they operate.

Workshops, talk shops and speed Enver Duminy is CEO of Cape Town Tourism dating meetings

We’ve found that the trick is to go beyond workshops where information is shared in a passive, one-way fashion. What works far better is to hold meetings where the full gamut of opinion and experience can be shared. This can take the form of a listening exercise – with a view to taking points forward – or a speed dating-styled meeting. One such example was our eKasi Sessions. We gathered together SME business owners and put them in direct contact

March n 2019 Bojanala n EDITION 04 27 culinary tourism, a pursuit for memorable eating experiences

ourism is a vast and widely distributed industry with helps make the experience even more memorable in a a variety of choices on offer. Whether you are looking completely unique and personal way, because they would Tfor adventure, bush, accommodation and the like, this have been exposed not only to the way food is being industry caters for every taste and mood. While this is the prepared, but to various other important aspects as well. case, one subsection that has been doing great in attracting numbers is food tourism, also known as culinary tourism. Another report from World Tourism Organisation, termed, Global Report on Food Tourism, indicates that the average Travellers make decisions to travel for many reasons. This tourist spends around a third of their holiday budget on could either be for a holiday or business. Nonetheless, food. This further highlights the degree to which this sector at the top of this decision lies one thing, good food. is involved with a visitor’s in-destination experience. According to Donaldson Madubela, Executive Chef at Anantara Bazaruto Island, a significant number of chefs In defining culinary tourism, the Ontario Culinary Tourism are now cooking food that is produced or prepared in Alliance (OCTA) submits that culinary tourism includes accordance with local culinary traditions, typically using any tourism experience in which travellers learn about, high-quality, locally-sourced ingredients. appreciate, consume or indulge in food and drink that reflects the local cuisine, heritage, or culture of a place. This strategy helps set apart a particular destination due to the use of local ingredients which are in many instances, Nonetheless, food tourism is a concept that is growing too unique to a specific area. For example, chefs situated in fast, especially in the modern society where products and the northern side of South Africa, Limpopo to be precise, services are quickly replicated in different corners of the would make use of masonja (mopane worms), chicken world. This means that one can easily find cuisines that feet, cows’ heels, thihove and tsophi. These are matchless have always been associated with a certain region been cuisines that are found only in Limpopo. Therefore, simulated in another region. travellers, both internationally and locally would make their decisions to visit the province based on a number of other While this may be the case, in this context, food tourism things, but most importantly, they would also do this in becomes the defining characteristic of a region’s identity. order to experience these unique cuisines. It is worth noting that dishes prepared in Limpopo must stay as unique as and different from those prepared in According to a United Nations World Tourism Organisation’s North West. This is in order for the two regions to remain Second Report on Gastronomy Tourism, culinary tourism ‘separate’, and continue to offer differing experiences to has emerged as a central facet to any tourist experience. It the travellers at all times. encompasses cultural practices, the landscape, the sea, local history, values and cultural heritage. Food serves to connect What makes this more interesting, is that food travellers do us with the land, our heritage and the people around us. It is not just enjoy the uniquely prepared food; they are also a diverse and dynamic channel for sharing stories, forming interested in its history, its production and the journey it took relationships and building communities. By combining travel up to the point of being served. A clear example of this is the with these culinary experiences, food tourism offers both growing success of Marula Beer. With these experiences, locals and tourists alike an authentic “taste of place”. travellers do not only enjoy the distinctive, great beer, but also discover its origin, participate in the journey of making Although travellers visit these places to enjoy food that is the beer and even buy the product they helped to make. cooked differently, they also do so to immerse themselves in the culture and heritage of that particular region. This By Johannes Mokou

28 Bojanala n EDITION 04 March n 2019 Hospitality training programme bears rewards

Deputy Minister Elizabeth Thabethe, Executive his year’s leg of the Hospitality Youth Training Mayor of Polokwane Cllr Thembi Nkadimeng and HOD for Environmental Affairs, Ms Kele Tlouane, Programme kicked-off on high gear in Polokwane, with a graduate during the Limpopo ceremony. Twith over 290 visibly animated graduates ascending to the podium. While many others are yet to sport their During his third quarter results of South Africa’s regalia in other provinces such as Western Cape and Free unemployment data announcement late last year, Maluleke State, the programme has already shown its outstanding indicated that, “South Africa’s unemployment rate rose to ability to turn the corner on youth unemployment. 27,2% in the second quarter from 26,7% in the first quarter and now sits at 27,5%.” The training programme is in its 8th year, having being established in 2011. This was done as part of the It is consequently imperative that young people of overall strategy of the Department of Tourism and South Africa embrace programmes such as the Hospitality Government to skill and equip the younger generation for Youth Tourism Training Programme, chef’s training a greater tomorrow. programmes, sommeliers courses and many others, in order to receive necessary skills which would enable them Since its inception, the programme has played a huge role to avert unemployment. on the ever-worrisome triple challenges. Through it, over 800 hospitality students have been disseminated through These programmes are indeed enablers, which could various establishments in the world, with some making help youngsters access employment opportunities. reputable progress in the United States and The Seychelles. One of the finest products of the hospitality training programme is Johannes Mmamabolo. His success story Speaking at the graduation ceremony in Polokwane, Deputy was used as a testimony for the graduates as he is now Minister of Tourism, Elizabeth Thabethe, beseeched the a Food and Beverage Manager in one of the reputable students to use the opportunity wisely, as many others establishments around Bela Bela. While motivating the could not get it. Deputy Minister Thabethe told the students students, Mmamabolo expressed his sincere gratitude to ensure that they do their best where they are employed, to the Department for introducing the programme, which so that employers can easily absorb them without any clearly served to enable his career. doubts, adding that, “Those who were not absorbed should not despair and should use the skills acquired to “This is the programme that got me off the street and find employment” or better yet, start their own businesses.” landed me into an office on my own and I am very grateful for this. I would like to urge you to tirelessly hone the right Thabethe said that the programme solely came into attitude and good work ethics, as these are very important existence because Government listened to the people and in this industry”, he added. are now embarking on a plan to skill and equip the younger generations for challenges lying ahead of them. Another graduate, Kgaogelo Mameregane, who is now placed at Hans Merensky Hotel and Spa in Phalaborwa, South Africa ranks amongst the highest in terms of attested to Mmamabolo’s sentiments. Mameregane said, unemployment figures, with young people topping the list. “The programme has really lifted us up. Some of us are According to Risenga Maluleke, the Statistician-General of now permanently employed and looking to expand and all South Africa, “The country has 38 million people of working this would not have been possible without this programme.” age; 16,4 million people are employed, 6,2 million are unemployed and 15,4 million are not economically active.” Johannes Mokou

March n 2019 Bojanala n EDITION 04 29 Limpopo embraces cycling in their adventure tourism strategy

Limpopo Tourism Agency CEO, Ms Nomasanto Ndlovu and members from UCI Africa Tour in its first year, saw collaboration between the agency and Cycling South Africa, which displayed the diversity of the province as a premier cycling destination. The ycling is fast becoming one of the most central 2018 event attracted 18 professional international teams, drivers of niche tourism in the world, and with its links and showcased some of the most amazing views of the Cto sports and its ability to engender camaraderie Greater Letaba district and Magoebaskloof. amongst participants, there is more on offer. The province of Limpopo, under the headship of the Limpopo Tourism Further to this, the agency has recently announced its Agency (LTA) has joined scores of other places in formally intention to continue with the 2019 jaunt of the exercise, incorporating this phenomenon in its marketing strategy. with the first leg starting in Bela Bela. This will also be used Cycling forms a greater part of adventure tourism, which to highlight the biodiversity of the province, from the private has always made wonderful headway in attracting tourists game reserves close to the roads, the savannah plains, to far and wide. the grape growing regions and the World Heritage Site at Mokapane. The route will really show that there is “More to Cycling is fast becoming one Enjoy” in Limpopo. of the most central drivers of The Tour de Limpopo will be a 4-day stage race from Bela Bela, heading north to the capital city of Polokwane. Teams niche tourism in the world, and will overnight before heading east to the town of Tzaneen, where riders will stay for 2 nights, before heading back to with its links to sports and its Polokwane on the 18 May to finish the Tour at the Peter Mokaba Stadium. ability to engender camaraderie Limpopo Tourism Agency CEO, Ms Nomasanto Ndlovu, amongst participants, there expressed her excitement that the event will return to Limpopo Province for 2019 and 2020, saying, “Adventure is more on offer. Tourism is another fast-growing segment in Limpopo Province and it attracts a high volume of cyclists in Cycling tourism refers to leisure trips where cycling is the mountain biking, as well as 4x4 off-road enthusiasts from main purpose. The bicycle in this context is therefore not all over South Africa and beyond. This resonates with LTA’s just a means of transport, but an integral part of the travel Marketing Strategy; particularly on the sport tourism front. experience. Cycling tourism can be centre-based, where This is supported by the province’s scenic beauty and people are based in a particular location for several days topography, which will see this event effectively grow the and go out for day rides from there. It can also be a tour, province’s sport tourism profile.” where cyclists stay at different locations along the way. Limpopo is the northernmost province of South Africa. It is As part of embracing the idea, the LTA held an inaugural named after the Limpopo River, which forms the province’s Tour De Limpopo from 22 April to 26 April 2018. The event, western and northern borders. The name “Limpopo” has

30 Bojanala n EDITION 04 March n 2019 its etymological origin in the Northern Sotho language regional/professional teams will be invited to participate in word diphororo tša meetse, meaning “strong gushing the tour. The interest in the tour has grown with over 24 waterfalls”. The capital is Polokwane. teams expressing interest to participate. These teams span 4 continents, representing 14 countries. Adventure Tourism is another Teams will race it out for General Classification, Sprinters fast-growing segment in Limpopo Jersey, King of the Mountain Jersey, Best Young Rider and Most Aggressive Rider, as well as overall team classification. Province and it attracts a high volume of cyclists in mountain biking, as well as 4x4 off-road enthusiasts from all over South Africa and beyond.

Limpopo contains much of the Waterberg Biosphere, a massif of approximately 15 000 km2 which is the first region in the northern part of South Africa to be named a UNESCO Biosphere Reserve. The massif was shaped by hundreds of millions of years of riverine erosion yielding diverse bluff and butte landforms. The Waterberg ecosystem can be characterised as a dry deciduous forest Mass Participation elements or Bushveld. Within the Waterberg, archaeological finds date back to the Stone Age. To involve as many people as possible, the event will introduce some new awards. These include “Best host International Elite Race municipality”, school competitions and a cycle challenge up Mount Agatha, outside Tzaneen. The Elite race will comprise of teams of 6 riders and 3 support crew. Continental teams, national teams and local Limpopo Tourism Agency

Race information

14 May 2019 Registration, team managers’ meeting, welcome dinner – Bela Bela

15 May 2019 • Bela Bela to Polokwane – 172 km • 4 x Sprint Hotspots and finish sprint time bonus • 1 x King of the Mountains Hotspot • Evening function – Daily prize giving

16 May 2019 • Polokwane to Tzaneen – 96 km • 1 x Sprint Hotspot • 2 x King of the Mountains hotspot • Evening function – Daily prize giving

17 May 2019 • Tzaneen – Modjajieskloof – Tarantaal – Coachman’s Climb (Mount Agatha) • 2 x KOM (Hillclimb finish) – double points for King of the Mountain • Evening function – Daily prize giving

18 May 2019 Tzaneen – Polokwane – 116 km Gala dinner - Overall Prize giving will be held at closure of the race

March n 2019 Bojanala n EDITION 04 31 Pride of a rainbow nation

The national flag of South Africa remains a poignant symbol of unity and progress. To this day, it is the only six-coloured national flag in the world.

t is also one of the youngest in the world, having been Choosing a new flag was part of the negotiation process officially flown for the first time on 10 May 1994; the day set in motion when Nelson Mandela was released from Ithat the late Nelson Mandela took the reigns as the first prison in 1990. democratically-elected president of the country. When a nationwide public competition was held in 1993, It was flown, not just as a sign of victory by a particular the National Symbols Commission received more than party, but as a symbol of unity amongst all South Africans. 7 000 designs. Six designs were drawn up and presented to the public and the Negotiating Council – but none The Designer elicited enthusiastic support.

The national flag was designed by a former South African A number of design studios were contracted to submit State Herald, Mr Fred Brownell. The design and colours further proposals – again without success – and Parliament are a synopsis of principal elements of the country’s went into recess at the end of 1993 without a suitable flag history. Individual colours, or colour combinations, nomination for the new national flag. represent different meanings for different people and therefore no universal symbolism should be attached to In February 1994, Cyril Ramaphosa and Rolf Meyer, then any of the colours. chief negotiators of the African National Congress and the National Party government of the day respectively, were Central Theme tasked with resolving the flag issue.

The central design of the flag, beginning at the flag post in A final design was adopted on 15 March 1994 – The a “V” form and flowing into a single horizontal band to the proclamation of the new national flag was only published outer edge of the fly, can be interpreted as the convergence on 20 April 1994 – seven days before the flag was to be of diverse elements within South African society, taking the inaugurated on the 27th, sparking a frantic last-minute road ahead in unity. flurry for flag manufacturers.

The theme of convergence and unity ties in with the motto To date, the flag engenders fierce patriotism among South “Unity is Strength” of the previous South African Coat of Arms. Africans all over the world.

32 Bojanala n EDITION 04 March n 2019

Physical address

Tourism House, 17 Trevenna Street, Sunnyside, Pretoria 0002

Postal address

Private Bag X424, Pretoria 0001

Contact information

Call centre: +27 (0) 860 86 8747 or +27 (0) 860 TOURISM Call centre e-mail: [email protected] Switchboard number: +27 (0) 12 444 6000 Switchboard fax: +27 (0) 12 444 7000 www.tourism.gov.za

Department of Tourism @Tourism_gov_za departmentoftourism_