portfolio and its rich heritage andculturetotheEuropeantravellers. heritage anditsrich portfolio meetings, holdingspecialinteractive activitieswithvisitorsattheemirate’s stand,highlightingSharjah’s tourism tion withITBBerlin. We are proud tobeinlongassocia- added AlMidfa. 2 millionvisitorsin2014,” success inattracting nearly Sharjah’sthat underlines map.” tourism international position ontheregionaland strengthened theEmirate’s Organisation. Hence, it from theArab Tourism Award for 2015,recognition the Arab Tourism Capital Emirate accoladessuchas sector hasbroughtthe achievement inthetourism Middle East. Itsdistinct destinationinthe tourism leading cultural andfamily “Sharjah hasemergedasa (SCTDA), expressed, Development Authority Commerce and Tourism H Sharjah Tourism 2015for marked itspresenceatITBBerlin the18 Sharjah Vol. XINo. 4; 2015 April S “We, atSCTDA, are “This isanhonour USMITA General, Sharjah Al Midfa

.E. KhalidJasim ddppl.com G HOSH , Director


Aviation for socio-economicprogress Azerbaijan: Incredible diversity tooffer Sharjah mesmerisesITBBerlin tive year ofourparticipation Development Authority (SCTDA) Development Authority Sharjah CommerceandTourism Director General H.E. KhalidJasimAlMidfa from Germany to thevisitors market, particularly European tourism closer tothe brought Sharjah ITB Berlinhas association with Our long Capital atthis18 Sharjah astheArab Tourism delighted topresent th consecu- sparkles atITBBerlin Development Authority Sharjah CommerceandTourism Chairman H.E. MohamedAliAlNoman A DDPPUBLICATION the Emirate’s Sharjah, highlighting Germany visited tourists from many as23,637 During 2014,as cultural destination in Germanyasa growing popularity showcase thediversity of platform for Sharjahto offers theperfect international in ITBBerlin. ITBBerlin ...... Sharjah closertothe exhibition hasbrought withthis partnership “Our longassociationand able ofSharjah. growth story has contributed tothe remark- travel industry, ITBBerlin forcedriving intheglobal feels thatasamajor all theseyears, AlMidfa ciation withtheITBBerlin European market. andthewider Germany interest ofvisitorsfrom appealthe that willcertainly its Arab cultureandheritage to showcase thebestof activities andfestivals has linedupyear-round for 2015,theEmirate the Arab Tourism Capital to celebrate thehonourof General pointedoutthat Al Midfa. the world,” informed further andculturebeforeheritage and thevibrancy ofourrich portfolio our tourism Lauding Sharjah’s asso- The SCTDA Director th consecutive time, by organisingseveral Pages: 24 Europe looksMiddleEast band performing the ‘stick dance’ calligraphy,ing, Arabic hennaart, andwitnessedthe Ayala experienced Berlin perfumemak- European tourists@ITB hotelsin2015 luxury Emirate issettowitnesstheopeningofanumber ofnew Sharjah visited tourists 2014,asmanyDuring as23,637German 409,585 Europeanguests, anincreaseof17% registering 2014,Sharjah’sIn early hotelestablishments received

17 10 02 TravTalkMiddleEast.com Ayala bandsusuallyperform performing the ‘stick dance’. a traditional Ayala band The standalsohosted their visittoSharjah. can experience during glimpse ofwhattourists offering a cuisine andarts, UAE's culture, traditions, celebrating thebestof performances and activities pavilion hadfeatured live Germany,” heconcluded. tothevisitorsfrom particularly market, European tourism This year, theSharjah Contd. onpage2 to enjoy thisspectacle. got anexclusive opportunity to theSharjahpavilion in theUAE but thevisitors ceremonies andweddings at topevents, national Sharjah. Visitors gotan process ofperfumemakingin area thatexplained the this year was an ‘edutainment’ A new additiontothestand in beautifulArabic calligraphy. took souvenirs oftheirnames ditional Arabic cuisine, and Henna designs, enjoyed tra- Visitors tried outArabic Visitors tried  2 TRAVTALK APRIL 2015 COVER STORY Sharjah offers distinct tourism experience

 Contd. from page 1 growing popularity in Germany Sharjah offers a distinct attracting more visitors from as a cultural destination.” tourism experience to the Europe to Sharjah this year fol- opportunity to create their own European tourists that include lowing the Emirate’s success perfumes and take away a “In the first half of authentic culture and in winning the Arab Tourism sample from the stand. They 2014, Sharjah’s hotel estab- heritage, world-class muse- Capital 2015 Award. The also got to savour the true lishments received 409,585 ums and cultural centres. recognition is significant for flavours of traditional Arabic European guests against The Emirate boasts interna- Sharjah as it participated style with coffee, dates and in ITB Berlin, 2015, showcas- freshly made Luqaimat, an ing the Emirates’ rich portfolio Emirati preparation featuring of traditional and contempo- small dumplings. rary offerings to a vast interna- tional audience. H.E. Mohamed Ali Al Noman, Chairman, Sharjah The ITB Berlin this year Commerce and Tourism was headed by the SCTDA Development Authority under- that included Sharjah Airport lined that the Authority’s keen- Authority, Sharjah Airport ness to showcase its Travel Agency (SATA), presence at the ITB Berlin Shurooq (Sharjah Investment this year is all the more special and Development Authority), in view of the emirate being Sharjah Environment & crowned as the Arab Tourism Protected Areas Authority Capital for 2015. Sharjah (EPAA), Sharjah Museums richly deserved the title 349,670 guests in the same tionally acclaimed educational Department, Sharjah National because of its historical period in 2013, registering centres equipped with the lat- Hotels, Coral Beach Resort, cultural heritage and contem- an increase of 17 per cent,” est technology on the one Golden Tulip Sharjah, Ramada porary tourism product. he further stated. hand and world-class tourism Sharjah, Radisson Blu Resort, infrastructure and a Sheraton Sharjah Beach the Arab Tourism Capital tourist destination. This Al Noman informed, The number of hotel diverse natural landscape that Resort & Spa, Sharjah Award in terms of tourism achievement made our partic- “Sharjah remains a favourite establishments in the Emirate includes golden beaches Premier Group, Al Shaab diversity, culture, leisure, the ipation at the ITB Berlin this holiday destination for has touched 106, including and rugged mountains Village and Spark Hotel & environment, culture, family, year all the more special. As European tourists, as revealed 50 hotels and 56 hotel bordering majestic desert Deluxe Apartments and so on. educational activities and the Arab Tourism Capital, by the latest hotel industry sta- apartments. The number on the other. opportunities. Sharjah has lined up year- tistics. Our long association of hotel rooms in the Sharjah won the presti- round activities and festivals and partnership has brought Emirate has risen to 10,000, More visitors gious honour from the Arab Commenting on the title, to showcase the best of Sharjah closer to visitors from said the SCTDA Chairman, attracted from Tourism Organisation at the Al Midfa, said, “The recogni- Arabic culture and heritage Germany. During 2014, as stressing that the Emirate is Europe 15th session of the Arab tion of Sharjah as the Arab that will certainly appeal to many as 23,637 tourists from set to witness the opening Sharjah Commerce and Council of Tourism Ministers Tourism Capital for 2015 the interest of visitors from Germany visited Sharjah, of a number of new luxury Tourism Development held in Cairo, Egypt, in 2012 reflects the Emirate’s status Germany as well as the wider highlighting the Emirate’s hotels in 2015. Authority is upbeat about after meeting all the criteria for as a major global family European market.” Sharjah mesmerises ITB Berlin INTERVIEW APRIL 2015 TRAVTALK 3 ‘Sharjah, the most-visited destination’ Led by the strategic vision of Sharjah’s leadership to establish Sharjah as a distinct global tourism destination, the Sharjah Commerce and Tourism Development Authority has been pursuing a long-term strategy to strengthen the tourism sector in the emirate, says H.E. Khalid Jasim Al Midfa, Director General, SCTDA.

S USMITA G HOSH What is the Our strongest tourism As part of its strategy, the Authority has Qsignificance of markets right now are been showcasing Sharjah in local, What’s the role and Sharjah’s selection as Middle East, Europe, regional and international exhibitions, Qmandate of the the 2015 Arab Capital of focusing on the factors of distinction SCTDA? Tourism Russia, CIS region and and exclusivity.Thanks to these efforts The Sharjah Commerce and Sharjah’s selection as the 2015 Asia. Europe happens to of the past two decades, Sharjah has Tourism Development Authority Arab Capital of Tourism is a huge and be very special for us in emerged as a favourite holiday desti- (SCTDA) is dedicated to promoting well deserved honour for Sharjah. nation for visitors from around the and showcasing Sharjah and its These titles and accolades only terms of visitor trends world. In the past few years, the tourism and hospitality sector at underscore Sharjah’s pride of Authority has been able to reach out home and around the world. With its place as the cultural, intellec- global hotel chains set to open The to new and emerging tourism markets relentless year-long promotional tual and tourism hub of the emirate is already home to major in Asia, Europe and America. As a campaigns, participation in interna- region. We hope it will help European, American and Asian com- result, the emirate’s share and profile tional tourism and trade exhibitions H.E. Khalid Jasim Al Midfa, Director General the emirate attract more panies. Nearly half of the UAE’s man- in global tourism market has signifi- and roadshows in the region and Sharjah Commerce and Tourism Development Authority (SCTDA) international visitors and ufacturing sector is based in Sharjah. cantly and perceptibly grown. around the world and with its world- investors generating class festivals and events, the Our strongest tourism markets right greater opportunities for everyone. SCTDA’s strategic His Excellency’s five Authority constantly explores ways now are Middle East, Europe, Qinitiatives to achieve Qyear vision for the and means of attracting international Russia, CIS region and Asia. Europe Opportunities for long term growth for tourism sector in Sharjah? visitors and investors to Sharjah and happens to be very special for us in Qforeign investment in tourism in Sharjah? Five years from now, we would supporting the Emirate’s economy. terms of visitor trends and numbers. Sharjah’s tourism sector Led by the strategic vision of like to see Sharjah emerge as the Last year, we received more than 2 Sharjah offers immense oppor- Sharjah’s leadership that seeks to most popular and most visited What have been the million hotel guests out of which tunities and growth potential for inter- establish Sharjah as a distinct global tourism and investment destination Qtrends in annual visitor 649,527 came from Europe. The national investors, especially in the tourism destination with authentic in the region, attaining its full and numbers to Sharjah? GCC visitors stood at 688,973. We emirate’s booming tourism and hos- Arab and Islamic heritage, the immense potential as the Tourism The truly global destination that received 502,329 guests from pitality sectors. Already, we have Authority has been pursuing a long- Capital of the Arab World and Sharjah is, it attracts a very diverse Russia-CIS-Baltic nations whereas seen international investments pour term strategy to develop and strength- Cultural Capital of the Arab and population of international visitors. Asian guests stood at 312,518. in hospitality sector with several major en the tourism sector in the emirate. Islamic world. GUEST COLUMN ‘New markets, high potential’ EDITORIAL 2014 was a successful year for Ramada Plaza Jumeirah Beach Residence. High hopes on Though the last part of the year showed a drop in terms of visitors from CIS, travel season 2015 it was filled with guests from the GCC and also from upcoming markets like India, China, Australia and Latin America. he travel industry has high expectations as Tthe 2015 travel season beckons. Despite ubai offers a variety of awarded as the "Best New 12 people each, offer the we can adjust and meet their international crises and the risk of political Dchoices for guests, hence Pub 2013" with full of enter- same advanced audio- demands. Travelers have conflict around the world, the economic we are trying to adjust to the tainment like daily theme visual and communications started to vary a lot more. trends and demands of the nights, DJ performance, daily systems with complimentary The hospitality sector prospects for the global travel industry could market that we are targeting. happy hour. Not to forget wireless internet. here has developed to be better for the months to come. What may work with some Shores our all-day-dining cater not only to the high end In Germany, in particular, consumers are guests may not work with restaurant that offers an Our rooms offer guests tourist but it has adjusted to other guests so overall, diver- international buffet and a la a unique experience of Dubai. accommodate a much wider keen to travel. Accordingly, this year’s ITB sity is the key. We brainstorm carte services all day long Sitting within the comforts of variety of travelers. Berlin went very well and once again proved on ideas and strategies to and different theme nights their rooms, our guests can to be an indispensable platform for tourism convey the right message to twice a week for our guests enjoy great views of the amaz- Thus packages are professionals from around the world. ITB the right market but experience Asian and ing Palm Jumeirah or the always updated, to keep up without compromising on with the needs of our valued Berlin, which concluded recently, was able to our services, value for money JBR is one of the hot spots in Dubai offering guests and present the excit- cement its position as the world’s largest travel and hospitality. ing theme-based offers in our trade show. a variety of shopping choices, dining outlets, restaurants. We take the We capitalize on our 5 the beach and family-friendly activities so human and personal Trends at ITB Berlin 2015 included the rise superb F&B offerings like approach as we are in the in the use of mobile devices to book trips, a Fogueira, Dubai’s 1st authen- guests staying in this area have a wide range service industry. So this is the phenomenon that has now become the norm. tic Brazilian Churrascaria of choices for their holiday experience key of our success. The per- Travel apps are developing rapidly and offering 15 different unlimited sonal touch can be felt in the meat cuts served straight to service we offer to our clients. becoming ever more widespread with the use your table while enjoying the Mediterranean cuisines. The Dubai Marina. JBR is one of Dubai has high standards and of latest-generation smartphones. live entertainment and the Lounge is the perfect venue the hot spots in Dubai offering the competition in the hospi- The share of trade visitors from abroad Samba dance shows. Sama for your casual meetings and a variety of shopping choices, tality sector is very high. But Lounge, the Arabic Terrace serves a wide selection of dining outlets, the beach and the joy of the hotel industry is increased to 43 per cent (2014: 40 per cent). offers Arabic mezzes, mixed snacks and beverages. family-friendly activities so just to exceed guests’ expec- These visitors also remained longer at ITB grills and delights, shisha guests staying in this area tations in the best possible Berlin because they did good business with the lounge with a view of the Palm To cater to our business have a wide range of choices way that one can. average duration of a stay rising to 2.4 days Jumeirah and live oud player travelers and corporate for their holiday experience. performance Speakeasy Bar events, we provide meeting (2014: 2.1 days). According to estimates by & Restaurant is our American and conference facilities in our The outlook for the rest Messe Berlin the volume of sales at the world’s themed bar. It has been spacious meeting room on the of 2015 remains positive, leading travel trade show increased from around 35th floor. It is bathed in natu- though we will see an 6.5 billion Euros in 2014 to 6.7 billion Euros. Ramada’s ME feast ral light and flanked by an increase in the supply of open terrace with stunning rooms leading to the World Now in its seventh year, the annual event N Additional markets of views of the Palm Jumeirah. Expo 2020. Due to high sup- of Riyadh Travel Fair will be held from April 14 China, India, Australia and With a capacity for 60 people ply, tourists expect better rates to 17, 2015 with over 200 exhibitors Latin America are being theater style, built-in state-of- with competitive costs. Guests developed to ensure that the-art audio-visual systems too are becoming more participating from 50 different countries. 2015 high expectations for and complimentary wireless knowledgeable on what they will witness the largest Riyadh Travel Fair till 2015 are met internet, it is the venue of should get at hotels, what N date thereby extending the prominence as the JBR guests can enjoy choice for larger corporate rates, what services to expect great views of the Palm events. We also offer fully etc. On our part we try to listen leading travel and tourism exhibition in the Alper Can Bulcum Jumeirah or Dubai Marina equipped 2 executive board- to our guests, access their from their rooms Cluster General Manager kingdom. The 2014 edition of the RTF saw rooms with a capacity of 10- needs and comments so that Ramada Plaza JBR & Ramada Sharjah 13,678 recorded number of visitors and 20,000 visitors are targeted in 2015. The Arabian Gulf region will have a strong Carlson Rezidor unveils 2 new Saudi hotels presence at the fair including stands by Abu Dhabi Tourism & Cultural Authority as strategic Carlson Rezidor, has Saudi Arabia include, is conveniently close to Corniche Road and compris­ partner, Sharjah Commerce & Tourism announced the opening of Radisson BluResort Jizan urban attractions. The 151 es two meeting rooms, an all­ two hotels in Saudi Arabia, (150 rooms) and Park Inn by room resort includes suites day dining restaurant, a Development Authority as gold partner and increasing its presence in the Radisson Hotel Dammam designed for guests with spe­ lounge, as well as a wellness Fujairah Tourism and Antiques Authority as Kingdom to 25 hotels and (90 rooms). Situated along cific accessibility needs. The centre with spa and gym., silver partner to name a few. Turkey Tourism more than 4900 rooms in the Red Sea coastline, the 90­roomPark Inn by this conversion will be a typ­ will have the biggest presence and delegation operation and under develop­ Radisson Blu Resort Jizan’s Radisson Hotel Damman is ically styled Park Inn by attending the show. ment. Portfolio additions in tranquil beachfront location centrally located on the city’s Radisson hotel.

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Starwood pushes for Manila-Doha connected via Cebu ‘Khibrati’ programme The Philippines’ largest airline, Cebu Pacific Air (PSE:CEB) will start twice Starwood Hotels & Resorts tion with Abu Dhabi Tourism in Abu Dhabi has collaborated and Culture Authority on the weekly direct flights between Manila, Philippines and Doha, Qatar, from June with Abu Dhabi Tourism and “Khibrati” nationalisation pro­ Culture Authority (TCA) on gramme. We will be working 4, 2015. The maiden Doha-Manila flight will take off on June 5, 2015. the “Khibrati” programme. It alongside TCA to put together is aimed at nationalisation of a programme plan that would TT BUREAU We are excited to offer Cebu Pacific’s Qatar has the third- careers in the hotel sector by best suit undergraduate stu­ largest Filipino community in providing undergraduate stu­ dents during their full­time EBU will be the only trademark low fares to travelers in Doha. the Middle East. CEB already dents opportunities within the studies. Philippines carrier flying serves the other two key mar- C With our expanding network, Qatar becomes tourism industry through train­ Specially tailored part between these two cities, to kets for Filipino expats: United ing and part­time positions as time jobs are being developed serve more Filipino expats in more accessible from the Philippines Arab Emirates via direct flights they continue their university aimed at yielding rich experi­ the Middle East. Its introduc- to Dubai, and the Kingdom of studies. A Memorandum of Alex Reyes ences for the participants tory fares start at QAR88, for Saudi Arabia via Riyadh. CEB Understanding (MOU) was CEB General Manager, Long-Haul Division with one of the leading sale until March 22, 2015 or is also the only airline flying signed between the two organ­ until seats last. These seat direct between Manila hospitality brands in the world, isations in this regard. sale fares, which are up to and Kuwait.Reyes added, “It as well as motivating and edu­ 95% lower than other airlines, 4:15 am, arriving in Manila at more accessible from the is CEB’s priority to maintain Stuart Thomson, cating them about the hospi­ are for travel from June 4 to 6:35 pm. The return flight Philippines, and the Filipino a strong presence in the Regional Director of Human tality industry.” The pro­ December 31, 2015. After the departs Manila every Monday community can reunite with region, where we are able Resources ­ Middle East at gramme commenced on seat sale, CEB’s lowest year- and Thursday at 9:35 pm, their families more often,” to reach and serve large Starwood Hotels & Resorts March 12, 2015 and will round fares between Manila arriving in Doha at 2:45 am said Alex Reyes, CEB Filipino communities.” Worldwide, Inc., said, “We go on for a year, where it is up and Doha start at QAR688, the next day. “We are General Manager for Long- look forward to our collabora­ for renewal. which is approximately 50% excited to offer Cebu Pacific’s Haul Division. Quick Facts lower than other airlines. trademark low fares to trav- elers in Doha, especially The route will serve over N CEB’s 55-strong fleet The non-stop service since we are the only low- 260,000 Filipinos in Qatar, comprises 10 Airbus departs Doha every cost carrier operating this based on Philippine Overseas A319, 31 Airbus A320, Tuesday and route. With our expanding Employment Administration 6 Airbus A330 and 8 ATR-72 500 aircraft Friday at network, Qatar becomes 2009 stock estimates. N Between 2015 and SKYSCRAPER MULTIPLIES 2021, Cebu Pacific will take delivery of 7 more It comes as a suprising fact that Dubai, which had brand-new Airbus A320 only 1 skyscraper in 1990, now has over 400 of and 30 Airbus A321neo them illuminating the city. aircraft 6 TRAVTALK APRIL 2015 FAMILY ALBUM Once again, ITB Berlin: All-round success ITB Berlin, the world’s leading travel trade show closes its doors after thought-provoking discussion rounds and informative papers by familiar speakers from the international travel industry. Halls were fully booked, with an increase in trade visitors and business.

Contd. on page 8  NTO APRIL 2015 TRAVTALK 7

New Eurowings set to take IAPCO trains the MICE world off to Dubai World Central

Qatar Tourism Authority recently hosted a Regional Seminar of International With the official sales airline in Germany and launch at this year’s Europe. Based on this, the Association of Professional Congress Organisers (IAPCO) on ‘Delivering International Tourism product portfolio is to expand Professional Congress Organisation: Engaging All,’ to provide specialised Exchange (ITB) in Berlin, this successful concept, espe­ short and long­haul routes can cially in the segment of point­ training for all those involved in the MICE industry. now be booked with new to­point connections on con­ Eurowings to fly from tinental and intercontinental October 25, 2015 onwards. routes oriented for private and including 20 regional and about the latest trends and nies from the tourism and TT BUREAU Eurowings intercontinental business travel. Under the national seminars and 40 current planning. That is the hospitality sector in Qatar. flights depart from umbrella of the Eurowings rofessional conference editions of the IAPCO annual vital detailed organisational Cologne/Bonn Airport. The sales brand, the range of organisers (PCOs), des- seminar in Switzerland. and operational elements to The 2015 IAPCO P cheapest tickets on the long­ European and domestic routes tination management com- manage international associ- Regional Seminar in Qatar panies (DMCs), convention "QTA hosts the IAPCO ation meetings," commented highlighted the organisation's haul routes are already on will be expanded with inter­ and visitor bureaus, venue Regional Seminar as it Hamad Al Abdan, Director of commitment to be present in offer from EUR 99.99 per continental city and holiday Exhibitions at QTA. "The different regions around the route. The first flight will take destinations. From the winter seminar is significantly useful world conveying a message off to Dubai, the Caribbean flight plan 2015­16 onwards, QTA hosts the IAPCO Regional Seminar as it to all those who are involved on professionalism of the and Thailand. The new the new route network will believes the seminar will allow stakeholders in the organisation of MICE MICE world. The seminar Eurowings is building on the include Dubai, the Thai cities from the private and public sector to events, which eventually was specifically structured successful German wings of Bangkok and Phuket, as helps in building a successful to suit Qatari participants' concept, which is positioned well as the Caribbean destina­ exchange views and discussions with and sustainable tourism desire for knowledge, training as a ‘low­cost’ brand and tions of Varadero, Bridgetown decision-makers and event organizers industry," he added. and best practices. innovative quality low­cost and Punta Cana. Hamad Al Abdan The event gathered pro- Training MICE Director of Exhibitions, QTA fessional conference organis- ers, destination management N The seminar helped in companies and travel agen- building successful and operators and exhibition believes the seminar will allow cies, tourism entities, venue sustainable tourism management companies stakeholders from the private operators, special venues and industry were a part of the two day and public sector to exchange hotels, international associa- N Provides stakeholders seminar held from March 10- views and discussions with tions, exhibition management with tips and information 11, 2015. IAPCO has decision-makers and event companies, association man- about the latest trends been providing education organizers, thus providing agement companies, and and current planning and training for decades, them with tips and information event management compa- 8 TRAVTALK APRIL 2015 FAMILY ALBUM ITB Berlin: Indispensable podium for tourism  Contd. from page 6

Now, MENA Leisure & Attractions Council The leisure and attractions industry in the region has come together to form a council for the MENA region called Middle East & North Africa Leisure and Attractions Council (MENALAC) to promote best practices in the amusement and leisure business.

TT BUREAU with the IAAPA Leadership try and therefore there is a Conference 2015 in Dubai, to global interest in how this embers of this council get a first-hand experience of industry will take shape in Mhave nominated Ahmad some of the attractions in coming years. The potential of Hussain Bin Essa, COO of Dubai and to learn more the industry depends on how Global Village to be the about the dramatic growth the players in the region share Executive Director of and development of the their best practices as well as MENALAC. The International Association of Amusement The potential of the industry depends on how Parks and Attractions (IAAPA) the players in the region share their best The initiative aims to practices as well as emerging trends in the promote such interest of consumers by offering competitive solutions parameters by Delegates at the launching platform of MENALAC creating awareness, Ahmad Hussain Bin Essa education and has agreed to provide support Amusement Services Seef Properties, Bahrain, and COO, Global Village and nominated Executive Director MENALAC for the new council. International (ASI) Group, Tamdeen Entertainment, formulating the best Atlantis The Palm, UAE, Kuwait have come together to practices to be Leading companies Emaar Retail & Leisure LLC, form MENALAC to promote leisure and attractions indus- emerging trends in the inter- from the leisure, amusement Landmark Leisure, MAF best practices in the amuse- try in the region. est of consumers by offering followed and entertainment industry, Leisure & Entertainment LLC, ment and leisure business competitive solutions. This will which include representatives Wild Wadi of the Jumeirah within the MENA Region. Speaking on the occa- allow us with an opportunity of Prakash Vivekanand from Dubai Parks & Resorts , Group from the UAE, Abdul sion, Ahmad Hussain said, not only developing new Managing Director The Global Village, Ilyas & Mohsen Al Hokair & Sons IAAPA held its board “There are many new devel- themes but also to contribute ASI Group and founder Mustafa Galadari Group, The Group and Al Othaim Leisure of directors meeting from opments happening in the member of MENALAC Al Futtaim Group, & Tourism Co., Saudi Arabia; the March 7- 11 along leisure and attractions indus- Contd. on page 14  HOTELS APRIL 2015 TRAVTALK 9 A smart urban hub@Vida Town Square Sprawling across 750 acres, Nshama, a private developer of lifestyle communities, has joined hands with Vida Hotels and Resorts to operate a lifestyle boutique Vida Hotel and Serviced Residences in Town Square, Dubai.

TT BUREAU neurs. As the first hospitality approachable, the traits that credentials as the 'go-to' hos- project in Town Square, our the new generation values. pitality offering for the young o make this project a real- suburban downtown residen- Vida Town Square Dubai will and trendy." Tity, an agreement was tial destination Vida will bring signed between Fred Durie, positive energy that comple- As the first hospitality project in Town Chief Executive Officer of ments the aspirations of our Nshama and Philippe Zuber, residents to live life at their Square, our suburban downtown residential Chief Operating Officer of price. Through the partner- destination Vida will bring positive energy Emaar Hospitality Group. ship, we are focused on cre- ating a dynamic 'town square' that complement the aspirations of our Vida Town Square that celebrates life and offers residents to live life at their price Dubai will serve as a smart value across all touch points." urban hub with 180 hotel (L-R): Philippe Zuber, Chief Operating Officer of Emaar Hospitality Group and Fred Durie rooms and serviced resi- Fred Durie, Chief Executive Officer of Nshama Philippe Zuber added, Chief Executive Officer of Nshama "In a short span of time, Vida Hotels and Resorts has differ- Vida Town Square Dubai will serve as a lively retail outlets and a dedicated entiated its credentials in the serve as a lively hub where Going beyond traditional hub where new experiences are created. It Reel Cinemas Cineplex, edu- hospitality sector by creating new experiences are created. hospitality, Vida Town Square cational institutions, health- a new niche that challenges It also underlines the expan- Dubai will offer a remarkable also underlines the expansion of the brand, care facilities, cycling tracks all industry norms. Vida is sion of the brand, building its food and beverage choices. building its credentials as the 'go-to' and green walkways. Vida Town Square Dubai will hospitality offering for the young and trendy include a swimming pool, Fred Durie commented, Luxury lifestyles modern fitness facilities and a "Vida Hotels and Resorts N dedicated spa. Vida Hotels Philippe Zuber Vida Town Square Dubai will overlook the central park, the shares the same values as and Resorts has two proper- Chief Operating Officer, Emaar Hospitality Group size of 16 football fields and in easy access to retail precinct Nshama in providing an spread over 2.5 million sq ft with over 600 retail outlets and ties in its portfolio - Vida unmatched lifestyle choice a dedicated Reel Cinemas Cineplex, educational institutions, Downtown Dubai offering 156 dences. It will be defined by its fields and in easy access to a that meets the requirements healthcare facilities, cycling tracks and green walkways. rooms and Manzil Downtown location overlooking the cen- retail precinct spread over 2.5 of the new generation of tech- N Vida Town Square Dubai will include a swimming pool, Dubai, an upscale lifestyle tral park, the size of 16 football million sq ft with over 600 savvy youth and entrepre- modern fitness facilities and a dedicated spa boutique hotel. 10 TRAVTALK APRIL 2015 INTERVIEW Azerbaijan: Incredible diversity to offer Sharing a few insights on the tourism potential of Azerbaijan, Dayana Persan, the representative of Ministry of Culture and Tourism of the Republic of Azerbaijan in UAE, highlighted the reasons that make the country, a great tourism destination for the Gulf region...

TT BUREAU facilitated tourism in the Committees of Europe. This event is region? expected to be the largest sporting strategically important nation in Azerbaijan’s unique location at event in Azerbaijan’s history. Athe Caucasus, Azerbaijan has the crossroads of East and West and Baku has also been elected as the imbibed the cultural ethos of ancient its rich historical and cultural heritage host city of The Islamic Solidarity historical empires including Russian, combined with modern infrastructure Games in 2017. Turkish and Persian. Located on the and heartfelt hospitality all positively crossroads between Europe and contribute to its appeal as a destina- What are the main Asia, Azerbaijan is a land of rich cul- tion. Along with excellent air acces- Qtourist destinations tural and historical heritage. sibility, world class conference facili- in Azerbaijan? Please Azerbaijan has incredible diversity to ties and high quality hotels to accom- share some insights Old and New City Baku offer, as on one hand, its capital Baku modate events of different size and regarding hotel, leisure is a dynamic town with all trappings scale, unique dining venues and and business centers eign-based producers. Preferred Sports Destination of a cosmopolitan lifestyle, on the authentic on-site activities Azerbaijan options available in the Mode of transport is air travel. other, there is a picturesque country- has become an ideal destination for major cities? Travellers from GCC could arrive N Azerbaijan welcomes a large side where one finds undisturbed, conferences in Central Asia. The capital of Azerbaijan – Baku in less than 2 hours 30 minutes. number of exhibitors every year vast lands of Azeri culture and one of Baku, is the largest city of Azerbaijan, Azerbaijan Airline, flydubai and Qatar N Event organisers have forecast Eurasia's best-kept scenery secrets. What are the most as well as the largest city on the Airways have direct flights to Baku 15 per cent growth of their Qprominent Caspian Sea and of the Caucasus from Dubai and Doha. Etihad exhibitions in the region With high-end tourism infra- conferences and events region. A walking tour of the Old Airways will be commencing their N It is proud to host The First structure, unique tourism attractions organised in Azerbaijan? Town 'Icheri Shekher' shows the tra- flight to Baku from mid of this year. European Olympic Games this like Gobustan, mud volcanoes, What’s their annual ditions of Azerbaijan. Many ancient summer from June 12 to 28 in burning mountain and proximity growth rate? architectural treasures still stand tall Please share the Baku, involving more than and flight connectivity from GCC Azerbaijan welcomes a large such as the Maiden Tower and Qapproximate number 6,000 athletes from the National countries, Azerbaijan is a great des- number of exhibitors every year and Palace of the Shirvanshahs in the of tourists who visited Olympic Committees of Europe tination for tourism. event organisers have forecast 15 walled City of Baku. Gabala, which is Azerbaijan in 2014. N This event is expected to be the per cent growth of their exhibitions in also called the "Azerbaijani With the support of largest sporting event in Azerbaijan has the region. We are proud to host The Switzerland", is considered a popular Government of Azerbaijan, Ministry Azerbaijan’s history. Baku has become one of the First European Olympic Games this tourist destination as it combines of Culture and Tourism and also been elected as the host Q city of The Islamic Solidarity summer from June 12 to 28 in Baku, good climate, natural beauty and Azerbaijan Tourism Association, most important Games in 2017 destinations for involving more than 6,000 athletes modern infrastructure. The other every year the expected number of conferences in Central from the National Olympic famous cities of Azerbaijan include tourists is growing by 8 per cent. We Asia. How has this expect 3 million tourists in 2015. factors behind our success in With the support of Government of attracting FDI including political sta- Azerbaijan, Ministry of Culture and Are the promotional bility, rapid economic development, Qinitiatives undertaken presence of abundant resources Tourism and Azerbaijan Tourism by Azerbaijan and a favorable location on the Association, every year the expected government, to promote crossroads of Eurasia. tourism conferences, number of tourists is growing by 8 per targeted directly at Do the tourism cent. We expect 3 million businessmen from UAE Qprograms suit the tourists in 2015 and Gulf region? requirements of the Azerbaijan Government recent- residents of the UAE and ly started a bureau called Azerbaijan Gulf region? Nakhchivan, Lankaran, Ganja, Conventional Bureau which intends Yes, the representation office of Naftalan, and Sheki. to promote business related activi- the Ministry of Culture and Tourism ties. Azerbaijan is a country with a of the Republic of Azerbaijan for What is the preferred wide range of investment opportuni- GCC Countries designs packages Qmode of transport to ties and is undoubtedly one of the and campaigns to promote Baku for the majority of most attractive destinations for for- Azerbaijan Tourism. Atlantis tourists? eign direct investments (FDI) in the Holidays, a prominent Travel man- Improved connectivity gives region. Within the past 15 years, agement company in UAE, is the Azerbaijani-based businesses more than USD 100 billion were appointed representation office for greater access to foreign markets, invested in the Azerbaijani economy, the region. We welcome and support encouraging exports, and at the of which more than a half was invest- every initiative to make Azerbaijan same time increases competition and ed by foreign businesses. We believe destination a preferable tourism spot Dayana Persan, the representative of Ministry of Culture and Tourism of the Republic choice in the home market from for- there are a number of key positive for GCC travellers. of Azerbaijan in UAE Jumeirah’s second hotel to open in Turkey on May 1 Jumeirah Group has Following the signing of an official opening sched­ minutes from Bodrum the Jumeirah Group portfo­ Baku, Dubai, Abu Dhabi, signed a management the agreement, the hotel, uled for May 1, 2015. The International Airport. lio will consist of 23 Kuwait, the Maldives and agreement with Targets formerly known as the hotel is situated approxi­ Tourist arrivals in Turkey hotels ranging from the Shanghai. The company has Investment Turizm Golden Savoy will be oper­ mately 10 minutes from during 2014 exceeded 40 flagship Burj Al Arab in a further 26 hotels under Isletmeleri AS to operate a ated under the Jumeirah Bodrum city centre, nestled million, of which 4.3 mil­ Dubai to iconic properties contract or in development luxury hotel in Bodrum on brand as Jumeirah Bodrum in the natural beauty of lion visited Bodrum. After in London, Frankfurt, in the Middle East, Asia Turkey’s Aegean coast. Palace Hotel, Turkey with Zeytinlikahve Cove, and 20 the opening of this hotel, Mallorca, Rome, Istanbul, and Europe. NTO APRIL 2015 TRAVTALK 11

Hilton’s Garden Inn Egypts’ new projects@ATM Al Ahsa to open in 2016

Egypt's resurgent tourism sector registered 23.6% increase in revenues in Hilton Worldwide has emerging as a major growth announced the signing of three area in the Emirate. Hilton 2014. Allied with its unrivaled heritage, ancient tombs and pyramids, new Hilton Garden Inn hotels Garden Inn Dubai Al Jadaf Egypt will showcase its new tourism projects worth US$ 5.3 at ATM 2015. for Dubai and the Kingdom of will feature 336 guest rooms; Saudi Arabia (KSA) adding to two F&B outlets; flexible the mid­market brand's port­ meeting space; as well as busi­ Intelligence noting US$5,268 seven malls/shopping centres. S USMITA G HOSH folio of more than ten hotels. ness and fitness centers. Hilton million-worth of investment in Nevertheless the transition to Hilton Garden Inn Dubai Al Garden Inn Al Ahsa is expect­ gyptian exhibitors show- the country's current top 10 online is already happening Ecasing their products at list of projects. with 41 per cent of Egypt's Jadaf is expected to open in ed to open in 2016 as part of a ATM 2015 include Egypt leisure travellers booking more early 2017, following the sign­ management agreement with Express Travel, Al-Tayyar This is led by the than half their trips online over ing of a management agree­ Al Jazeera Group. Featuring Travel Group, Dana Tours US$1,653 million Emaar Misr the last 12 months, as per ment with AIG Investments. 166 guest rooms, the hotel is and Standard Tours Online, Marassi Beach Resort project. YouGov findings. Strategically located for ease located within the downtown supported by international Emaar Misr is also developing of access to Downtown Dubai, area of the city, with hotel chains. the US$820 million Cairo Gate Egypt also has a well- as well as Dubai International easy connections to Riyadh Mall Outside Cairo, Luxor will established all-inclusive Airport (DXB), Al Jadaf is and Damman. “The country registered Hisham Zaazou have a US$120 million Four leisure tourism product and a 4.5 per cent increase in Tourism Minister Seasons Hotel while Marsa this is proving to have high inbound tourist numbers in Egypt Alam will be home to Tabarak appeal to Egyptian travellers 2014, with 10 million arrivals Holding's US$150 million with 76 per cent likely to con- Destinia.com starts compared to 9.55 million in Egypt registered a Fantasia Resort. According to sider booking an all-inclusive 2013. Tourism revenues also 4.5% increase in the MEED data, the line-up of luxury package, a figure Pay@Home service for ME rose year-on-year by 23.6 per projects planned or underway even higher than that of Destinia.com the online Middle East travellers. The cent, an increase of US$7.5 inbound tourist in Egypt includes a total of respondents in the UAE travel agency has announced pay­at home allows users to billion, up from US$5.9 numbers in 2014, nine hotels and resorts and and Kuwait. that Pay@Home service, an make their flight and hotel billion in 2013,” informed with 10 million innovative payment making reservations from the comfort Hisham Zaazou, Tourism Tourism spending increase system, to be available for of their homes through Minister, Egypt. arrivals compared to users in the Middle East. The Destinia.com, after which a 9.55 million in 2013 N Tourism spend is also on the increase with Zaazou confirming Tourism spend is also that the average amount spent per tourist per night rose from agency has introduced a home courier will visit their regis­ on the increase with Zaazou US$72 to US$80.1 during H2 2014 payment collection service to tered location. This service is confirming that the average US$80.1 during H2 2014, and N This is good news for tourism development, with MEED the Middle East market as part now available in the UAE amount spent per tourist per this is good news for tourism Intelligence noting US$5,268 million-worth of investment in of their commitment to pro­ and KSA for payments in night rose from US$72 to development, with MEED the country's current top 10 list of projects viding bespoke services to local currencies. 12 TRAVTALK APRIL 2015 FAMILY ALBUM Greece welcomes GCC residents The 2nd Greek Deluxe Travel Roadshow aimed at increasing the awareness of Greece as a deluxe travel destination in the UAE, by educating local trade professionals. It provided the basis for business to business cooperation between participating Greek and UAE tourism companies. TECHNOLOGY APRIL 2015 TRAVTALK 13

Abu Dhabi Festival 2015 Dadabhai Travel & Sabre together begins from March 3

Dadabhai Travel has renewed its contract with Sabre Travel Network Middle The 12th edition of Abu val is designed to create an Dhabi Festival, organised by atmosphere of enquiry, East (STNME). gives more details on renewed agreement… the Abu Dhabi Music & Arts exchange and cultural appre­ Foundation (ADMAF), com­ ciation. The festival, conclud­ menced on March 3, 2015. ing on April 2, 2015, brings faster in the region. It that help do their job efficient- TT BUREAU The largest cultural festival together the largest represen­ also fulfills its commitment ly. Sabre is an innovative, in the Arabian Gulf brings to tation of Emirati artists, he renewal provides to enrich the customer trusted and vital supplier for the UAE a spectacular musicians, filmmakers, poets TDadabhai Travel with con- experience through unrivalled Dadabhai Travel and they tinued access to Sabre’s port- service levels. have become more competi- month­long program of con­ and creative minds in the his­ folio of innovative technology tive in the market with their certs, performances and tory of the Abu Dhabi across the region, including its Daniel M. Naoumovitch, support. Their leadership in workshops. Based on this Festival with over 100 partic­ industry-leading Sabre Red CEO, STNME informed, emerging technologies like year’s theme “Idea: The Seed ipating citizens set to take to Workspace agency solution: “Dadabhai Travel, one of mobile, personalisation and of Invention” and in celebra­ the stages, screens, platforms Sabre Red App Centre, the Sabre’s most valued cus- data will play a critical role in tion of Italy as the 2015 and exhibition spaces world’s first B2B online travel tomers, is rapidly growing and helping Dadabhai Travel, Country of Honor, the festi­ across the UAE. branching out from Daniel M. Naoumovitch achieve expansion plans. being a Bahrain- CEO based travel STNME agency to a strong 2 for Tango Guest numbers up by regional player. As It’s an exciting N Sabre is an innovative, their long-standing 5.6% in Dubai hotels collaboration and trusted and vital supplier technology partner, we look forward for Dadabhai Travel and Dubai’s hotel establish­ enues and guest nights. The we understand they have become more ments welcomed 11,629,578 figures for 2014 indicate that their needs, oppor- to helping them competitive in the guests in 2014, registering a Dubai is continuing to main­ tunities and chal- shape the future market with their 5.6 per cent increase on tain growth at a sustainable app market place, and the lat- lenges and we will provide support 2013’s total. Figures released level, while also growing its est mobile, data analytics, the latest technology and of travel in the N Their leadership in today by Dubai’s Department portfolio of hotels and hotel personalisation and automa- consultation to help Middle East emerging technologies of Tourism and Commerce apartment establishments, tion capabilities. them scale and expand like mobile, persona- Marketing (DTCM) show thus taking another step closer their business. It’s an exciting lisation and data will play steady year­on­year growth to achieving its Tourism Using this technology, collaboration and we look for- According to Dadabhai a critical role in helping and significant increases Vision for 2020, which aims Dadabhai Travel is able to dif- ward to helping them shape Travel, Sabre listens to their Dadabhai Travel, achieve across key indicators includ­ to welcome 20 million visitors ferentiate its offering, compete the future of travel in the needs, understands chal- expansion plans ing hotel establishment rev­ a year by 2020. more effectively and grow Middle East.” lenges, and designs products 14 TRAVTALK APRIL 2015 NEWS Building bridges with Dubai Week in Beijing Dubai Week in China from May 8-15, 2015 will celebrate growing ties and showcase the opportunities Dubai presents China across business, tourism, culture and lifestyle.

TT BUREAU Knowledge and Human cuss new opportunities, as Development Authority well as stimulate greater lev- ies between China and (KHDA), will bring to els of mutual understanding, Tthe UAE continue to grow, life Dubai’s remarkable and cultural and economic driven partly by Dubai’s flour- transformation from a exchange, bringing us even ishing 200,000-strong humble fishing village closer together.” Chinese community as well as just over 40 years the surge in China-Dubai ago into a global city “It is a great pleasure for trade, which in the first nine of opportunity. CPAFFC to work with Falcon months of 2014 rose 27 per and jointly hold Dubai Week in cent to US$ 34.3 billion, mov- Staged at The China this May in Beijing,” ing China ahead of India to Orange in Sanlitun Village, says JiYongjun, Deputy become the emirate’s number the event - also in cooper- Director-General of the one trade partner. ation with the Chinese Department of American People's Association for China across business, UAE’s leading trade partner,” and Oceanian Affairs, of To be held from May 8- Friendship with Foreign tourism, culture and lifestyle. says Her Excellency Reem CPAFFC.“It will present the 15, 2015, the exhibition, a Countries (CPAFFC) - will Al Hashimy, UAE Minister of splendid history and culture Falcon and Associates initia- provide Chinese govern- “The relationship State and Honorary President of Dubai to Chinese people tive in partnership with ment officials, and between the UAE and China of Falcon and Associates. and deepen mutual under- Dubai’s Department of His Excellency Tang Weibin, Consul General thought leaders, an is going from strength to “The UAE serves as a gate- standing. We sincerely hope of the People's Republic of China in Dubai Tourism and Commerce with Hongbin Cong, MD, Invest Dubai, immersive experience of strength, our collective efforts way of opportunity for China that our cooperation with Marketing (DTCM) of Dubai, Falcon and Associates Dubai, highlighting the playing an ever-increasing into the Middle East, Africa, Dubai will be sustainable Dubai International Financial pioneering spirit of the role in each nation’s economic Europe and beyond. It is our and enable us to share Centre (DIFC), Dubai Expo Ali Free Zone (Jafza), emirate and the unprecedent- development, illustrated in goal that Dubai Week in China the same goals and achieve 2020, Emirates Airline, Jebel Jumeirah Group and Dubai’s ed opportunities it presents part by China becoming the will provide a platform to dis- better success.” Platform for leisure Etihad daily to Abu Dhabi-Tehran & adventure sector Etihad Airways, the national airline of the United Arab Emirates (UAE), will  Contd. from page 8 tiative from various Leisure increase its flights between Abu Dhabi and Tehran, the capital of Iran, from Operations across the MENA to the development of the region has been very encour- three flights a week to a daily service, beginning April 15, 2015. economy.” aging. I am indeed very pleased to be a founding TT BUREAU with destinations on the air- Airways’ global flight network, According to the member of this wonderful line’s network across the Gulf particularly cities like Los Themed Entertainment industry initiative,” said Mr. he Airbus A320 Tehran region, Africa, Asia and Angeles and others in the Association (TEA Index 2013), Prakash Vivekanand, the Tservice, which started in Australia. The increase to United States.” Asia has led the pack at 7.5 Managing Director of ASI December 2006, provides daily is the first step in Etihad per cent growth annually. Group and a founder member 136 seats each way in a two Airways’ phased network Passengers on all Ahmad Hussain added, “We of MENALAC. cabin configuration, with 16 expansion to Iran. Kevin Etihad Airways flights to the also feel privileged that IAAPA Business Class seats and 120 Knight, Etihad Airways’ Chief US, which includes Chicago, has taken keen interest in pro- IAAPA President and Economy Class seats. Strategy and Planning Officer, Dallas-Fort Worth, Los moting this platform for mutual CEO Paul Noland added, Adding 1,088 new seats per said, “We have been keen to Angeles, San Francisco, benefits of all interested par- “IAAPA has provided week to the route, the addi- increase the Tehran service to New York JFK, and ties and I am certain that this professional training and tional Tehran flights will enable daily operations for some time Washington DC, are Kevin Knight council will provide us tremen- development programs for our Etihad Airways to provide its Chief Strategy and Planning Officer and we’re delighted to make processed through US pre- dous opportunity for network- members in the Middle East guests with more choice and Etihad Airways’ that move now ahead of the clearance at Abu Dhabi air- ing and in providing insights to since 2008. We are greater flexibility when travel- summer season. port. This means those pas- take the industry to the next impressed by what we ling between Abu Dhabi and New York, Washington DC, sengers flying from Tehran league of growth together.” have seen and heard here Tehran. Daily Tehran flight Dallas/Fort Worth, and Los “The expanded sched- pass through all required this week and we are operations will allow the Angeles, which is home to the ule will increase travel options checks including US cus- “With several new proj- committed to supporting Iranian capital to gain two-way world’s largest Iranian diaspo- for Iranian passengers visiting toms, immigration and secu- ects due for completion in the the region’s leaders in connectivity to almost 50 mar- ra. In addition to the US cities, the UAE, as well as those rity conveniently while in Abu coming years, the Leisure & MENALAC as they establish kets on Etihad Airways’ global the Tehran flights will connect wishing to access Etihad Dhabi before they board Entertainment landscape will their organisation.” network. their flight, enabling them to change phenomenally. With avoid queues on arrival in such a growth, we have to Aiming High The new schedule will Daily Tehran flight operations will allow the US and arrive as domes- emphasize on the need to establish important daily con- the Iranian capital to gain two-way tic passengers. maintain the highest safety N nections to key mar- The MENALAC initiative connectivity to almost 50 markets on and operating standards with- aims to promote the kets in the United The self-service APC in these developments. The need to maintain the States, Etihad Airways’ global network kiosks expedite the US entry MENALAC initiative aims to highest safety and including process for American, promote such parameters by operating standards by Canadian, and eligible visa creating awareness, education waiver program international creating awareness, and formulating the best prac- travellers, by providing an education and tices to be followed. The automated process through formulating the best response we have received so US pre-clearance’s primary practices to be followed far towards the MENALAC ini- inspection area. FAMILY ALBUM APRIL 2015 TRAVTALK 15 Amadeus Gulf hosts Technology Show 2015 The event launched a solution “Amadeus Travel Wizard’ and the portfolio of Amadeus cutting-edge technology solutions was also displayed during the event.

Good days for Saudi Tourism Riyadh planned and underway projects tally rises to 55 with top ten developments valued at almost US$11.6 billion; Saudi businesses to showcase wares on 1,4000 sq m of exhibition floor space.

Antiquities, Flynas, Al Hokair TT BUREAU Group and Yrbooking.com.

audi Arabia’s US$11.6 bil- “If we look just at the Slion worth of tourism proj- Kingdom’s list of top 10 ects currently underway in the tourism and hospitality proj- country will underscore the ects, almost US$11.6 billion is strength of the industry as being invested into supporting the country looks to build the country’s economic diver- sification plans, and our part- ners on the ground are eager Nadege Noblet to discuss how this year’s Exhibition Manager ATM can showcase sector Arabian Travel Market, WTM Portfolio growth to more than 33,000 Almost US$11.6 expected participants,” says on domestic and religious Nadege Noblet, Exhibition tourism totaling an estimated billion is being Manager of Arabian Travel US$ 45.3 billion at this invested into Market, WTM Portfolio, Reed year’s Arabian Travel Market Travel Exhibitions (ATM) 2015. supporting the kingdom's economic According to new MEED Saudi Arabia’s presence intelligence data, Saudi at this year’s show will be diversification plans Arabia is capitalising on both spread across more than new business and leisure 1,400 sq m of exhibition floor Khozama Management Co., tourism opportunities with 55 space with 15 participating Rosewood Hotels & Resorts, planned or under-develop- companies already confirmed E Travel Gate, Saudi including Unique Choice, Al Commission for Tourism & Contd. on page 19  16 TRAVTALK APRIL 2015 STATISTICS Abu Dhabi, world-class cruise line destination Abu Dhabi's cruise business plays a crucial part in the development of the Emirate’s tourism industry. It establishes to be one of the main pillars of Abu Dhabi Economic Vision 2030. 53% Growth in passengers number January GCC Pax till Jan 2015 from September 2015 on January 2014

Nationality Breakdown Q4 2014 Cruise Capacity

Cruise Passenger Length Liners Capacity overall/Meter

3,700 290

Costa Serena

3,200 295

MSC Orchestra

2,600 345

Queen Mary 2 AVIATION APRIL 2015 TRAVTALK 17 Aviation for socio-economic progress

Global Airport Leaders' Forum (GALF) will be held in Dubai on May 11 and 12. The third edition of GALF will be collocated with the 15th edition of Airport Show at the Dubai International Convention and Exhibition Centre (DICEC).

S USMITA G HOSH His Highness Sheikh (ACI) which has 591 mem- number balloons to 58.1 lines and most active airports. Ahmed informed, "The impor- bers operating more than million jobs worldwide. The fact that Middle East avi- he two events will be held tance of airports as global 1861 airports in 177 coun- Aviation is a strong enabler of ation supported, directly and Tunder the patronage of travel hubs has been growing. tries. “The annual passenger the global economy, repre- indirectly - nearly two million His Highness Sheikh In Dubai, the massive airport jobs and contributed US$116 Ahmed bin Saeed Al expansions are needed to billion in terms of GDP in Maktoum, President of Dubai accommodate the growth in Preliminary statistics for 2014 indicate total 2012, is a fair indicator of the Civil Aviation Authority air traffic and airport develop- worldwide passenger traffic of 6.6 billion, so industry's forward march in (DCAA), Chairman of Dubai ment continues to play a our region. Airports and Chairman and strategic role in our future we're talking about nearly doubling worldwide Chief Executive of Emirates growth agenda. The huge and traffic over the next decade and a half The UAE airports han- Airline and Group. Sheikh Ahmed bin Saeed consistent aviation invest- dled over 101 million passen- Al Maktoum ments will have a positive Angela Gittens gers in 2014 with Dubai taking President, Dubai Civil Aviation The Middle East region is Authority (DCAA) impact not just for Dubai alone Director General, Airports Council International (ACI) the major share of about 71 one of the foremost contribu- but for the UAE, Gulf region million passengers followed tors to the global passenger In Dubai, the massive and the world." by Abu Dhabi with 20 and cargo air traffic. ‘Aviation airport expansions traffic growth globally was senting 3.4 per cent of global million passengers. can rise when governments "Preliminary statistics for expected to average 4.1 per GDP,” she added. fully support the industry and are needed to 2014 indicate total worldwide cent annually to 2031 to reach understand its potential as a accommodate the passenger traffic of 6.6 billion, 12 billion,” she further stated. Khalifa Al Zaffin, Hall of fame powerful driver of social and so we're talking about nearly Executive Chairman of Dubai growth in air traffic N economic progress,’ remarked doubling worldwide traffic over “The Air Transport Aviation City Corporation The UAE airports the chief of global airports and airport the next decade and a half. Action Group's (ATAG) latest which is developing the Dubai handled over 101 million operators’ body. The industry development The airports handled 100 mil- figures indicate that airports World Central (DWC), said the passengers in 2014 veteran said the progress that lion metric tonnes of cargo support over five million jobs Middle East, particularly the N Dubai takes the major Dubai has made over the years continues to play a and 83 million aircraft move- worldwide, making them vital GCC, enjoys a natural affinity share of about 71 million to become the world-class cen- strategic role in our ments," informed Angela elements of their local to the aviation industry. The passengers followed by tre of aviation was ‘truly future growth agenda Gittens, Director General of economies. When we consid- region owns some of the Abu Dhabi with 20 remarkable’ and ‘exemplary’. Airports Council International er aviation in general, this world's fastest growing air- million passengers South Caucasus on Air Arabia! Air Arabia has recently introduced a new destination to its growing network, Tbilisi, at the heart of the South Caucasus country of Georgia from the carrier’s primary hub in Sharjah, UAE.

Arabia offers bi-weekly flights value to all Air Arabia passen- TT BUREAU to Tbilisi. These flights will gers traveling to and from depart Sharjah International India. Situated on the swift ith this introduction Air Airport every Tuesday and Mtkvaririver and being the WArabia now connects Friday at 1 PM and will arrive largest city of Georgia, Tbilisi the passengers from at Tbilisi (Tbilisi International brims with culture and history. Ahmedabad, Bangalore, Airport- TBS) at 4:30 PM. It is also a modern city that is Calicut, Chennai, Coimbatore, Return flights will depart Tbilisi strategically located on Delhi, Goa, Hyderabad, at 5:15 PM arriving at Sharjah important east-west trade Jaipur, Kochi, Mumbai, at 8:20 PM (local time). This routes positioning itself as an Nagpur and Thiruvanan-tha- new flight destination is integral transit route in puram to Tbilisi, Georgia. Air undoubtedly going to add south-east Europe.

Quick Facts

N Air Arabia (PJSC), is the MENA region's leading low-cost carrier (LCC). N Air Arabia commenced operations in October 2003 N Currently operates a total fleet of 40 new Airbus A320 aircraft, serving some 100 routes from four hubs in the UAE, Morocco and Egypt. 18 TRAVTALK APRIL 2015 CRUISES

Dnata to purchase majority stake in Imagine Cruising Cruise tourism hits new heights

Dnata has announced that The cruise terminals in Mina Rashid greeted over 30 ship calls, bringing it has signed an agreement to purchase a majority stake in over 150,000 cruise tourists to the Emirate in just one month, including Imagine Cruising, one of the 26 hub ship calls from four cruise lines. UK's leading cruises and stay holiday distributors with cruise industry and we’ve accounting for more than expertise in both the tour TT BUREAU reached some real milestones 25,000 passengers. operating and retailing of he busiest week was and made significant progress cruise. "Imagine Cruising is a January 25-31, 2015 with towards our targets. In 2014, Dubai’s cruise offering key distributor of cruise prod­ Iain Andrew T Divisional Senior Vice President ten ships in port. For the first Dubai received 358,000 pas- features regular sailings out of ucts around the world. The dnata 's travel business time in its history, Mina Rashid sengers from 94 cruise ship the emirate, including five-, addition of the company twice catered to five cruise calls and the forecast for 2015 seven- and 14-night itineraries to the dnata portfolio adds The addition of ships at the same time, on Jan stands at 425,000 cruise in the Gulf, while international expertise in the growing 10 and 31 representing approx- tourists from 115 ship calls. cruise itineraries also set off cruise sector, strengthening the company to imately 50,000 cruise tourists. With the total figure for from Dubai. Cruises from our position as an internation­ the dnata Dubai can be booked via the al leader in travel services," cruise line websites or Hamad bin Mejren said Iain Andrew, Divisional portfolio adds In 2014, Dubai received 358,000 Executive Director through numerous leading Senior Vice President of dnata expertise in passengers from 94 cruise ship calls and Dubai Tourism travel agents in UAE. 's travel business. the growing the forecast for 2015 stands at 425,000 2014, The Hamdan bin "The partnership Mohammed Cruise Terminal, between Imagine Cruising cruise sector cruise tourists from 115 ship calls is the world’s largest and most Cruising Glory and dnata will support the modern covered cruise facility. development of both busi­ It enables Mina Rashid to N Inaugurated on Dec 11, nesses," said Robin Deller, Swindon, UK, with offices The Cruise Tourism January 2015 alone at handle complete passenger 2014, The Hamdan bin Managing Director, Imagine also in Cape Town, South Department arranged for a 150,000 visitors, we’re confi- turnaround of five cruise ves- Mohammed Cruise Terminal, is the world’s Cruising. "Dnata's recent Africa, Imagine Cruising pro­ grand ceremony to welcome dent that our 2015 target is sels simultaneous- these international tourists achievable.” “The new ter- ly, largest and most international growth high­ vides passengers with a range modern covered with live band performances minal has enabled us to lights its commitment to the of cruise options around the cruise facility as well as entertainment welcome even more travel industry around the world. Globally, the cruise N It enables Mina Rashid events for all ages. ships than we’ve been world. Each business and its sector is one of the fastest to handle complete able to in the past and this customers will benefit from growing within the travel passenger turnaround Hamad bin Mejren, will have a significant impact of five cruise enhanced products and serv­ industry. This year, more than Executive Director, Dubai on our cruise visitor figures,” vessels simultaneously, 23 million travellers world­ ices, and the expertise each Tourism, informed, “January Mejren further commented. accounting for more wide will choose cruising. organization brings." Based in was a busy month for Dubai’s Inaugurated on Dec 11, than 25,000 passengers Promising future for Abu Dhabi's cruise biz The development of tourism in the emirate is one of the main objectives of the Abu Dhabi Economic Vision 2030. Abu Dhabi's cruise business plays a crucial part in this development. To support this growth, in 2014, Abu Dhabi Ports commissioned a new permanent cruise terminal building.

S USMITA G HOSH ously ever since the first cruise With the Costa Serena, Bahrain, Muscat, Khorfakkan newest and largest ship ever the current season has been vessels called at Zayed Port. AIDAaura, MSC Orchestra and Khasab. built for the German cruise the busiest ever with around he new building will be With the new cruise terminal and MS Balmoral, Zayed Port line," added Al Shamisi. 185,000 expected passen- Tofficially launched and building and the new island saw four new vessels visiting The biggest cruise liners gers with an increase of 48 operational at the end of stopover on Sir Bani Yas Island, the Emirate for the first time. of the season in terms of pas- "The response from per cent and 94 confirmed 2015, in time for the next excit- we will significantly enhance The four "maiden callers" senger capacity were the cruise line operators to our vessels calls. This season, 15 ing cruise season. Abu Dhabi the visitor experience and arrived in November, Costa Serena which has a enhanced service offerings is cruise ships from ten cruise Ports is also developing boost Abu Dhabi's status as a December and January and capacity for 3,700 passen- phenomenal and we look for- liners will have called at Zayed another infrastructure project world-class cruise line destina- added to the increasing gers, MSC Orchestra which ward, taking Abu Dhabi's Port, most of them on a to support the growing can carry up to 3,200 passen- cruise business to the next weekly basis. The list of recur- cruise industry. The new gers and Queen Mary 2 which level. We have received poten- rent visits is headed by Mein beach stopover for cruise With the building and the new island stopover, can accommodate a total of tial feedback from cruise pas- Schiff 2 and AIDAdiva, fol- tourists on Sir Bani Yas Island we will significantly enhance the visitor 2,600 passengers. sengers and are very confi- lowed by Costa NeoRiviera will be the very first of its kind experience and boost Abu Dhabi's status as a dent about Abu Dhabi's future and Costa Serena. in the region. "This is also supported as the next big cruise hub in world-class cruise line destination by the fact that cruise line the region," further comment- "Abu Dhabi's operators have been sending ed Al Shamisi. The growing Ports & more... cruise business Capt. Mohamed Juma Al Shamisi newer, bigger and more attraction of the Middle East N With the Costa Serena, has been grow- CEO, Abu Dhabi Ports advanced vessels to the to cruise tourists is especially AIDAaura, MSC Orchestra ing continu- Middle East, including Abu visible in Europe and the and MS Balmoral, Zayed Dhabi, over the past years. United Kingdom. Port saw four new tion," informed number of cruise ships Next season, we are expect- vessels visiting the Capt. Mohamed visiting the Emirate as part ing the AIDAprima, one of the While the cruise season Emirate for the first time Juma Al Shamisi, of a tour through the next generations of 3,250 pas- 2013/2014 saw around N In terms of capacity the CEO, Abu Dhabi Middle East, linking Abu senger 'club ships' for AIDA 125,000 passengers and 75 Costa Serena scored big Ports. Dhabi with places like Dubai, Cruises. The AIDAprima is the vessels visiting Abu Dhabi, with 3,700 passengers AVIATION APRIL 2015 TRAVTALK 19 Kids-Fly-Free promotion launched Potential for growth of tourism sector The luxury seaplane tour operator, Seawings in the UAE has launched a special ‘Kids Fly Free’ promotion where children can join their parents and  Contd. from page 15 domestic tourism and almost ment projects including four US$27 billion (SAR100 billion) experience the inspirational aerial tours that Dubai has to offer... museums/libraries, 39 hotels from religious and other and resorts, one mall, seven tourism. TT BUREAU hotel, the world’s tallest more, costs AED 1,595 per sports stadia/leisure complex- building, The Burj Khalifa, the person. es, two theme parks and two “The country has a num- he ‘Kids Fly Free’ pro- manmade marvels of the convention centres. ber of important historical sites “Tmotion is valid from Palm Jebal Ali and Jumeirah, The World Journey and places of natural beauty March 15-April 15, 2015 for The World islands, and package costs AED 1,895 per The country’s top 10 that could be a magnet for one month only and provides charms old Dubai’s creek person and offers not projects currently under devel- tourists from around the world, every adult who purchases a and surrounds, both resi- only the most comprehensive opment are valued at just such as the ruins of Madain Seawings Silver Creek or dents and visitors to Dubai aerial tour of Dubai’s land- under US$ 11.6 billion, cover Saleh, a Unesco World marks, but also the opportu- a wide range of tourism-relat- Heritage site, the stunning nity to take off or land by the ed activities from US$ 4400 Farasan Islands, the mountain The ‘Kids Fly Free’ promotion is valid from World Islands. The package million investment by Saudi city of Taif and Jeddah’s includes a 40-minute (dock to Aramco into 11 stadiums to restored old quarter,” said March 15-April 15, 2015 for one month Colin Darmanin General Manager dock) seaplane tour, 25- the next three phases of the Noblet. New research only and provides every adult who Seawings minute air-conditioned boat Jabal Omar mega develop- released by YouGov in Travel purchases a Seawings Silver Creek or like Port Rashid, Burj Khalifa, journey and road transfer to ment in Makkah. Oracle – KSA Highlights Silver World package flight ticket with Deira Clock Tower, Downtown Dubai Mall or back to depar- report, highlights the prefer- Dubai, Palm Jumeirah, World ture location. Other high profile proj- ences of travellers from the one additional complimentary ticket Islands, Burj Al Arab and ects include the US$ 533 mil- Kingdom, who list good lion MKEC Visitor complex, weather (39%), reasonable World journey package the US$ 450 million Hilton cost (38%) and family destina- Silver World package flight are able to experience the Riyadh Hotel & Resort and tion attraction (34%) as the top ticket with one additional com- best that Dubai has to offer N The World Journey package costs AED 1,895 per person US$500 million Millennium three criteria when selecting a plimentary ticket for a child 11 as never before. and offers not only the most comprehensive aerial tour of Jeddah. Industry experts put vacation destination. Popular years and below to fly with Dubai’s landmarks, but also the opportunity to take off or the estimated value of the travel destinations currently them on the same flight for The Silver Creek pack- land by the World Islands Saudi tourism and travel mar- include the UAE, visited by free,” informed Colin age includes round trips that N The package includes a 40-minute (dock to dock) seaplane ket at US$45.3 billion one in five Saudi Arabian res- Darmanin, General Manager, take off and land on the Dubai tour, 25-minute air-conditioned boat journey and road transfer (SAR170 billion) in 2014, of idents (19%) during their last Seawings. With panoramic Creek before taking a scenic to Dubai Mall or back to departure location which US$18.7 billion (SAR70 leisure trip, as well as Turkey, aerial views of Burj Al Arab flight over iconic landmarks billion) was generated from Egypt and Jordan. flydubai connects Dubai-Sylhet Adding 3rd destination in Bangladesh, flydubai has announced to commence direct flights between Dubai and Sylhet from April 1. The service will begin with five flights a week and will increase to daily starting May 4, 2015.

on Monday, Tuesday, TT BUREAU Wednesday, Friday and Saturday. Starting May 04, ommenting on the new 2015, flydubai will operate Cannouncement, Ghaith daily between the two cities. Al Ghaith, Chief Executive Officer, flydubai, expressed, The Subcontinent "We are happy to welcome remains an important market Sylhet, another previously for flydubai. In 2014, the air- underserved point, to our lines launched four routes in growing network of more India, more than doubling its than 90 destinations. This network in the country. announcement sees our Ghaith Al Ghaith Chennai will also welcome fly- Chief Executive Officer weekly service to Bangladesh flydubai dubai's first flight at the end of March, 2015. We are happy to welcome Sylhet, another previously underserved point, to our growing Flying high network of more than 90 destinations N In 2014, the airlines launched four routes in grow to 34 flights, hence wel- Flights between Sylhet and India, more than come the people of Sylhet Dubai start on April 01, 2015 doubling its network in the country onboard flydubai." with five flights a week. fly- N dubai's FZ 595/596 operates Chennai will also The Sylhet operation is between Dubai International welcome flydubai's first in joint partnership with Terminal 2 and Sylhet's flight at the end of Regent Airways, Bangladesh. Osmani International Airport March, 2015 20 TRAVTALK APRIL 2015 EXHIBITIONS ITB Berlin sets new records

ITB Berlin 2015 cemented its position as the world’s leading travel trade show. Around 175,000 visitors during the five day showed an increase in trade visitors from abroad. The convention attracted more visitors – trade visitors and exhibitors remain longer at the show. The exhibitors report higher turnover, falling energy prices and good economic prospects signified people’s keenness to travel.

TT BUREAU devices to book trips, a phe- tination, continues to break all you that Mongolia is an enig- Association of the German nomenon that has now records. Other popular desti- matic, dynamic country with Tourism Industry (BTW) eluci- espite international crises become the norm. Improved nations include Egypt and dated, “Once again, ITB Berlin Dand the risk of political software means that travel was an all-round success and conflict around the world, as websites are becoming more fills us with optimism for the the 2015 holiday season attractive and easier to use. More than ever, ITB Berlin fulfils the function of coming months. For German begins the economic Hotels are also witnessing the the world’s leading think tank and a shop citizens, travel is and remains prospects for the global travel impact of digital trends. window for the travel industry. This is where a favourite pastime and, if the industry could not be better for Smartphone functions are surveys are to be believed, the months to come. increasingly taking over from the opportunities and risks are debated and the many will have already packed room keys. Travel apps are potential impact of the sharing economy on their bags and be waiting to go. As ITB Berlin, the developing rapidly and We are therefore confident that Taleb Rifai the international travel industry is analysed. world’s largest travel trade Secretary-General becoming ever more wide- the 2014 record of 1.6 billion show, closes its doors, the UNWTO spread with the use of latest- days of private holidays under- Dr. Christian Göke conclusion is as follows: generation smart phones. taken by Germans will be sur- CEO of Messe Berlin boosted by falling energy We, at UNWTO, are passed this year.” prices, reduced interest rates, very happy to have According to Messe low inflation and positive eco- Berlin, all the main travel Greece. Whereas Egypt’s many natural and cultural Norbert Fiebig, nomic forecasts for the euro- ITB Berlin as a destinations will benefit economic revival has been resources.” President of the German zone and North America, the strong partner and Travel Association (DRV) nar- travel industry has high trust our Taleb Rifai, Secretary- rated, “The tourism industry expectations as the 2015 trav- As the official partner country of ITB this year, General, UNWTO explained, got off to a good start in 2015. el season beckons. cooperation will we succeeded in showcasing Mongolia’s “ITB Berlin is an increasingly Accordingly, this year’s ITB go from strength important meeting point for Berlin went very well and Dr. Christian Göke, unique tourism products, destinations and the tourism sector. It is an once again proved itself to CEO of Messe Berlin to strength nomadic lifestyle to the world occasion to foster business be an indispensable informed, “More than ever, connections and learn about platform for tourism profes- ITB Berlin fulfils the function Oyunkhorol Dulamsuren the changes shaping our sec- sionals from around the world. of the world’s leading think ther evidence of how impor- Minister, Environment tor and exchange knowledge From the tourism industry’s tank and a shop window for tant personal exchanges and Green Development and Tourism, Mongolia the travel industry. This is meetings between people where the opportunities and are for an industry that We are therefore confident that the 2014 record risks are debated and the is increasingly dominated by from the prevailing positive slow, Greece reported double- potential impact of the sharing the digital transition.” mood: big European cities, digit growth for the third year of 1.6 billion days of private holidays undertaken economy on the international Mediterranean countries and running and despite the con- by Germans will be surpassed this year travel industry is analysed. troversy surrounding its Over the past few days, ITB Berlin 2015 went very well and once national debt continues on the Dr. Michael Frenzel ITB Berlin has provided fur- path to recovery. President, Federal Association of the German Tourism Industry again proved itself to be an indispensable platform for tourism professionals from Oyunkhorol What’s Trending Dulamsuren, Minister of the and experiences on how to point of view ITB 2015 went around the world Environment, Green adapt to such changes. according to plan.” N Trends at ITB Berlin Development and Tourism of We, at UNWTO, are very 2015 included the Norbert Fiebig Mongolia commented, “As the happy to have ITB Berlin as a “Everything was perfect: massive rise in the President, German Travel Association (DRV) official partner country of ITB strong partner and trust our the exhibitors present at use of mobile devices this year, we succeeded in cooperation will go from the show, the quality of to book trips, a phenomenon that showcasing Mongolia’s strength to strength." trade visitors, and the excep- has now become Trends at ITB Berlin faraway destinations. A fact unique tourism products, des- tionally high attendance by the norm 2015 included the massive particularly worth noting is tinations and nomadic lifestyle Dr. Michael Frenzel, exhibitors and visitors from rise in the use of mobile that Germany, as a travel des- to the world. Also we showed President of the Federal abroad,” he concluded. Qatar Airways’ A350 Xwb starts services to Frankfurt

The five­star airline now pro­ A350 XWB flight took place in Singapore route. Qatar Airways perspective, and we are confi­ The A350 XWB service vides a double­daily service to January 2015 when the airline Group Chief Executive, His dent, that this will continue as between Doha and Frankfurt, a Frankfurt with world’s newest began inaugural A350 services Excellency Akbar Al Baker, we introduce more and more major traffic hub in Europe, has aircraft. Qatar Airways, the to Frankfurt. Following the said, “We are thrilled to have A350 XWBs into our fleet. As provided a substantial capacity Global Launch Customer of the introduction of the second A350 taken delivery of our second the A350 is setting new bench­ increase on the route. The air­ A350 XWB commenced flights XWB, the airline is now sched­ A350 XWB less than two marks in terms of both comfort craft is comprised of a two­ to Frankfurt on March 7, 2015 uled to accept delivery of three months after the historic deliv­ and passenger experience, we class configuration with 36 and will be flying to Frankfurt more A350 XWB aircraft in ery of our first aircraft. The look forward to welcoming our Business Class seats in a 1­2­1 double­daily exclusively with June, July and August of this A350 XWB has proven to be a passengers on board our A350 configuration, featuring an 80” Akbar Al Baker the A350 XWB. The airline’s year, all of which will be wonderful aircraft, both techno­ XWBs, to enjoy our renowned fully flat bed and 17” HD in­ Chief Executive launch of the first commercial deployed on the Doha­ logically and from a passenger five­star service.” flight entertainment screen. Qatar Airways Group EXHIBITIONS APRIL 2015 TRAVTALK 21

‘Chinese RTF is the biggest exhibition this year arrivals to Abu Dhabi up With an increase of 20 per cent in the number of exhibitors compared to that held in 2014, ASAS Exhibitions, the organiser of the annual Riyadh Travel Fair (RTF), has confirmed by 300%’ A new research study that the 2015 edition of the Kingdom of Saudi Arabia's biggest travel and tourism exhibition released by InterContinental will be the largest till date. Hotels Group, one of the world’s leading hotel com­ panies, reveals Abu Dhabi UREAU TT B public, keen to discover more ice providers and other gold partner and Fujairah is expected to welcome about exotic travel destinations. tourism related businesses, to Tourism and Antiques more than 177,000 Chinese ow in its seventh year, directly meet with the king- Authority as silver partner travellers by 2023, a phe­ the annual event will be Bander' Algryni, dom's leading travel profes- to name a few. Turkey N nomenal increase of more held from April 14 - 17, General Manager ASAS sionals and travellers." Tourism will have the than 300 per cent from just 2015 with over 200 exhibitors Exhibitions informed, "2015 biggest presence and delega- over 44,000 in 2013. The participating from 50 will be the largest Riyadh The 2014 edition of tion attending the show. research also highlights that different countries. Travel Fair till date thereby the Riyadh Travel Fair saw Exhibitors from Asia, Dubai, currently the most extending our prominence as 13,678 number of visitors. Total Oceania, Europe and North The Riyadh Travel the leading travel and tourism visitor numbers for the 2015 Africa will also be present, popular destination in the Fair will be held in the Four exhibition in the kingdom. A edition are expected to along with the representatives Middle East and Africa region amongst Chinese Bander' Algryni increase with a projected num- of the travel agency and General Manager ber of 20,000 visitors targeted. online booking site. travellers, is set to benefit RTF 2015 will be the largest till date ASAS Exhibitions from the 90 million Chinese households who will be thereby extending our prominence as the countries will be present in the Visitors to the 2015 edi- exhibition. It's been a year of tion will be able to interact Numbers Talk travelling overseas by 2023. leading travel and tourism exhibition in growth not only for the tourism directly with various tourism The report projects a 97 per N The 2014 edition of the and hospitality industry in the authorities, hotels, airlines cent increase in arrivals the Kingdom. A total of 200 exhibitors Riyadh Travel Fair saw Kingdom, but for RTF as well. and travel agents from around expected, totalling more 13,678 recorded from tourism boards, airlines, tour With Saudi Nationals increas- the world. The Arabian Gulf than 540,000 travellers number of visitors ingly travelling overseas at a region will have a strong pres- in ten years. Findings operators and hotels will be present N greater number year on year, ence at the fair including Total visitor numbers for also showed that Chinese the 2015 edition are the opportunities that the stands by Abu Dhabi Tourism travellers to the Middle expected to increase RTF provides has never & Cultural Authority as East tend to stay longer with a projected number Season Hotel Riyadh, open to total of 200 exhibitors from been more significant for strategic partner, Sharjah of 20,000 visitors than the average long­ travel and tourism profession- Tourism Boards, Airlines, Tour domestic and overseas Commerce & Tourism targeted. haul destination. als and also for the general Operators and Hotels from 50 destinations, hospitality serv- Development Authority as 22 TRAVTALK APRIL 2015 HOTELS

Bin Majid Hotels & Resorts is a growing chain of hotels in the UAE with 26 years of experience in the tourism industry.

he new deluxe Tower wings – Beach Resort, Beach shows targeting Bin Majid Beach Hotel Hotel Apartment, Hotel, Acacia and Mangrove, Europeans and CIS opened in December all located in Ras Al Khaimah, market. The newly- T2014 is the second Nehal and Bin Majid added charter flights project of Bin Majid Hotels & Tower – Hotel Apartments will be Resorts in Abu Dhabi. It com- are in Abu Dhabi. Santorini land- prises of 230 rooms and a 5-star Beach resort, ing suites, tastefully furnished located at Marjan Island and equipped to international in Ras Al Khaimah, is standards, offering excellent scheduled to open by service and facilities,” September 2015. informed Samer Alkabalan, General Manger, Nehal “Bin Majid Hotels & Hotel and Bin Majid Tower, Resorts are participating Abu Dhabi. Presently, the in all travel and tourism brand has six hotels under its exhibitions and trade Samer Alkabalan, GM, Nehal Hotel and Bin Majid Tower, Abu Dhabi

Newly-added charter flights Acacia Hotel will be landing in Abu Dhabi airport soon, hence, we are expecting more share of occupancy, with business volume increase in 2015-2016

in Abu Dhabi airport soon, ITB Berlin, 2015 had given hence, we are expecting us new leads to escalate the more share of occupancy, German and European with business volume market share in general increase in 2015-2016. Our for the upcoming period,” Nehal Hotel successful participation in he added. Bin Majid Tower

Mangrove Hotel

Bin Majid Beach Resort Santorini Hotel Advertorial MOVEMENTS APRIL 2015 TRAVTALK 23

Mandarin Oriental Hotel Group The Ascott Limited Le Royal Meridien Abu Dhabi Hong Kong United Arab Emirates Abu Dhabi Aiman Roujouleh has been appointment by the Mandarin Oriental Shashi Shetty has been selected by The Ascott Limited (Ascott) Le Royal Meridien Abu Dhabi has appointed Urs Solenthaler as Hotel Group as Regional Director of Sales for the Middle East. In as the Director of Sales & Marketing for the GCC region. Shashi’s their new Deputy General Manager. Hailing from Switzerland, his new role, Roujouleh will oversee the appointment stems from her qualified 15 Solenthaler spent last three years working for Middle East region including Turkey, where years of experience in the hospitality the Shangri-La Hotels & Resorts Group, he will focus on building and developing industry across the GCC region. Her most recently in Manila, Philippines as a strong Sales team of six people based previous roles include, Group Sales Resident Manager, and prior to that as in both Riyadh and Dubai. He first joined & Operations Manager at the Ramee Executive Assistant Manager Food and Mandarin Oriental in April 2012 as Group of Hotels and Resorts Dubai, Beverage at the Shangri-La Hotel in Regional Director of Sales, Saudi Arabia Group Director Sales & Marketing, Jakarta, Indonesia. Prior to his positions and Bahrain based in Riyadh. He has a Grand Midwest Hotel Apartments as Executive Assistant Manager wealth of sales and hospitality Dubai and Sales & Marketing F&B he was Director F&B experience from a number of Director, Fraser Suites Dubai. at the Four Seasons Hotel in prior appointments at luxury Riyadh in the Kingdom of hotel groups and properties. Saudi Arabia

Park Inn by Radisson Dammam Park Inn by Radisson Hotel Etihad Airways Dammam Apartments Abu Dhabi The Rezidor Hotel Group has appointed Fadi Mheisen as the hotel Al Barsha Etihad Airways has appointed Ulf Huttmeyer as Senior Vice manager of the newly opened Park Inn by Radisson Dammam. President Finance Equity Partners, effective from April 1, 2015. The Rezidor Hotel Group has appointed Fadi moves to this new role from the Radisson 41-year-old Huttmeyer joins the Abu Dhabi- Michael Kuhn as hotel manager of its Blu Hotel, Jeddah where he was the executive based airline from Air Berlin where he pre- newest Park Inn by Radisson Hotel assistant manager in charge of rooms, engi- viously held the position of Chief Financial Apartments, located in Dubai’s Al Barsha neering and training, deputising for the gen- Officer for nine years. In his new role, neighbourhood. Kuhn assumes this role eral manager in his absence. A 12-year vet- Huttmeyer will work closely with Etihad in Dubai’s first Park Inn by Radisson's 90- eran of the group, Fadi’s responsibilities will Airways’ equity partner airlines, and lead the room residential property. Kuhn brings with focus on the day to day management of the profitability analysis in Etihad Airways him over 15 years of experience in the hos- Park Inn by Radisson Dammam. He will be and build key relationships with pitality industry. He began his career with solely responsible for driving business global suppliers. the Rezidor Hotel Group in Germany, to the hotel, developing rela- and since then, he has built a strong tionships with key industry knowledge base of sales, marketing partners, and ensuring the and operations in diverse markets. smooth operation.

Ajman’s classification systems Thailand steady on growth in Q1 The Ajman Tourism Development Department has Following strong growth in January owing to several launched three tourism classification systems for travel factors, Thailand expects a steady increase in agencies, tourist restaurants and tourist transportation. international visitors and revenue in Q1 of this year.

TT BUREAU decision-makers," Aoucher TT BUREAU with China being the largest further stated. The first stage market. We expect to continue amina Aoucher, Director, of the project: Ajman hotel hailand welcomed 2.65 a steady increase in the first YTourism Licensing and classification was named the Tmillion foreign tourists in quarter, especially in February Standards, ATDD informed, Best Tourism Project in the January 2015 and generated due to the high demand from "The three systems are Middle East and North Africa about 120 billion Baht in rev- the China market during the the results of the second as part of MENA Travel enue. It represents a year-on- Lunar New Year.” stage of a major project on Awards 2014. It was also year increase of 15.9 per cent classification of tourism instal- named the best government and 12.7 per cent, respectively. To ensure a steady lations in Ajman." project in Ajman. growth for Thailand’s tourism, Thailand is home to the the Thai government is work- “In the second stage of Yamina Aoucher According to ATDD world’s largest Chinatown (in H.E. Kobkarn Wattanavrangkul ing on a number of policies the project, a comprehensive Director, Tourism Licensing Research and Development, Yaowarat, Bangkok), which is Minister of Tourism and Sports and strategies to attract inter- and Standards, ATDD survey was conducted with ‘Ajman tourism revenues Thailand national visitors to visit the representatives of the new reached nearly AED 300 mil- kingdom and to encourage sectors, along with local and Ajman tourism lion in 2014, compared to We expect to continue a steady increase in Thai people to take more trips international benchmarking, revenues reached AED 220 million in 2013. The the first quarter, especially in February due within the country. “Thailand noting that a mechanism number of hotel and hotel to the high demand from the China market will also continue to enhance was followed to get the nearly AED 300 apartments’ guests in 2014 co-operation across the spec- feedback from Ajman visitors,” million in 2014 increased to 850,000, com- during the Lunar New Year trum of tourism to promote she added. pared to about 600,000 in intra-ASEAN tourism as well 2013. In 2014, average hotel as position the region as a New standards were action mechanism was adopt- occupancy rates have also the location for the H.E. Kobkarn single tourist destination,” developed following review- ed for each sector. "Field reached 65%. The number of nation’s biggest Chinese New Wattanavrangkul, Minister of she added. In January 2015, ing, current licensing and clas- operations, interviews with hotel establishments in Year celebrations. Travellers Tourism and Sports informed, H.E. Kobkarn led Thai tourism sification processes, legisla- stakeholders and surveys Ajman reached 31 in 2014, are also invited to enjoy a “The strong performance in delegations to attend the tions and rules and regula- were also part of the second compared to 29 in 2013 and rich and diverse cultural mix January can be attributed to ASEAN Tourism Forum tions, in line with requirements stage of the project, at the end the total number of rooms of festivities that take place in the significant growth in tourist (ATF) in Myanmar and of ISO 9001/2008 Certificate, of which a report of recom- and units became 2992 in key destinations up and down arrivals at international air- FITUR in Spain to invite recently won by ATDD. An mendations was submitted to 2014, from 2610 in 2013. the kingdom. ports throughout the kingdom, travel partners. 24 TRAVTALK APRIL 2015 INTERVIEW Magic touch for travel management Arman Sarang, Director Products & Marketing, Amadeus Gulf tells about the need for travel management by agents and how Amadeus e-Travel Management can help in managing travellers through a simplified process.

TT BUREAU With Amadeus e-Travel Management, can be handled from the tool HR, finance, expense and other travel Key Facts travel agents can integrate all the ele- without having to switch to other management platforms. What is the aim of the ments of corporate’s global travel pro- screen or website. Clearly structured N Enforcing policy compliance allows Amadeus e-Travel grams, including travel policies, pre- and consistent displays make for a What makes the e- corporations to save up to 23% of Q their direct travel costs Management? ferred suppliers and negotiated rates, natural and straightforward contact Travel Management Q N Amadeus e-Travel Manage- into one easy-to-use website. This will with novice users, all the while allow- tool stand out from Used by over 6,600 corporations worldwide ment is a comprehensive travel man- result in quick & easy management of ing regular users to be more efficient. similar platforms? N agement solution that serves every travelers through simplified process Amadeus e-Travel Management’s Amadeus e-Travel AeTM is available in 13 languages and supports 162 currencies aspect of corporations’ needs giving peace of mind to the agent. design, functioning and interaction Management has some of the unique through a single entry point. It is a were aligned with what is commonly features such as rapid deployment & flexible, one-stop, online booking How is the user seen in today’s major websites, pro- efficient integration with usual IT sys- programme – for both individuals and solution for managed corporate travel Qinterface? viding business travelers with an inter- tems, quick & easy management of groups or departments, at a local level programs of every size and scope. Amadeus e-Travel Management face with which they are instantly travelers, multi-language capabilities, or worldwide. Amadeus e-Travel When employees use e-Travel is extremely easy to use and has sin- familiar and comfortable. ability to easily add local content, Management has different type of Management, they can easily gle interface to manage book- offline trip request based on rules, policies like upgrade lowest fare, pre- plan, book and purchase complete ing flow. All travel related What for you is the ability to integrate multi-proposals ferred carrier etc. It works by display- travel itineraries within their requests Qkey feature of the from agency, mobile devices support- ing the itineraries which only matches company's guidelines. tool? ed - iPhone, BlackBerry, Windows those defined by corporate policies Key feature of Phone, Android for itinerary and reducing time spent on searching for How do you believe it this tool is to define approval and iPhone and Android for best alternatives. Qwill assist in the daily and review policies bookings, and local support. work management of a easily with the What is Amadeus' travel agent? generation of Policy implemen- Qvision for the future of There is a clear need for man- comprehensive Qtation appears to be a corporate travel manage- aged travel by the travel agents to reports. It also key aspect in the tool's ment in the Middle East? prove their added value in areas such simplifies overall functionability, how does Amadeus’s vision is to provide as travel planning (including shopping travel processes this work? state of the art travel technology for all and booking, providing relevant and with the seam- The solution allows you to quick- stakeholders within the corporate travel selected content), offering unique less integra- ly and easily implement and manage industry through dedicated local sup- deals and seamless customer service. Arman Sarang, Director Products & Marketing, Amadeus Gulf tion between policies within your corporation’s travel port in shaping the future of travel.