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MTV Aging Via Second Net Pay Cable Films Music Reach to Extend to 25 -49 Range by TONY SEIDEMAN out of His Atlanta -Based Turner Cents a Subscriber, Pittman Says

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MTV Aging Via Second Net Pay Cable Films Music Reach to Extend to 25 -49 Range by TONY SEIDEMAN out of His Atlanta -Based Turner Cents a Subscriber, Pittman Says SM 14011 0106604802413B M AR86 MONTY GREENLY 03 10 3740 ELM UCY LONG BEACH CA 90807 1, 1984 $3.50 (U.S.) A Billboard Publication The International Newsweekly Of Music & Home Entertainment September NEW SELLING TOOL MTV Aging Via Second Net Pay Cable Films Music Reach To Extend To 25 -49 Range By TONY SEIDEMAN out of his Atlanta -based Turner cents a subscriber, Pittman says. Boost Track Albums Broadcasting Services organization "It's going to enable EMI to do This story prepared by Fred Good- Hunter's remarks are borne out NEW YORK - MTV Networks (Billboard, Aug. 18). more videos in other formats of mu- man in New York and Sam Suther- dramatically in Record Bar's order- Inc. is planning to create a second 24- "Obviously, Ted Turner has affect- sic than we have done until now," land in Los Angeles. ing and sales history on "Eddie & the hour -a -day music video network, ed our timing," says Pittman. says Clay Baxter, EMI America Rec- NEW YORK Soundtrack al- Cruisers." While the film was being which will attempt to reach an older The new network has an official air ords' national director of artist devel- - than MTV by using an as- the network bums are beginning to have a signifi- aired on cable during August, he audience date of Jan. 1, and will be given free opment. Baxter predicts cant two -phase sales life as a result of says, combined weekly store orders yet-unrevealed mix of video clips. to cable systems that carry MTV. "will give us more exposure for those pay cable movie channels. for cassettes and LPs on the Scotti Promotion executives are enthusi- The orginal (and still only) 24 -hour- artists," listing Sheena Easton, Ken- the proposed new service, "Eddie & the Cruisers," bulleted at Bros. soundtrack by John Cafferty & astic about a -day music video network now ny Rogers and Michael Murphey in the number 30 on this week's Billboard the Beaver Brown Band jumped from predicting a sharp increase reaches 22 million homes. Cable sys- among the candidates for air time on videos made for Top LPs & Tape chart, is the most 12 pieces to 4,581 four weeks later. number of music tems that carry just the new service the second service. MOR and adult contemporary acts recent and dramatic example of the (Continued on page 58) will have to pay approximately 10 (Continued on page 58) second life being pumped into sound- to match the heightened potential track albums by cable exposure of exposure. films. It joins a pack that also in- MTV Networks' target audience See Uniformity In 49- cludes "Grease 2," "Somewhere In for its new service will be 25- to Urgent Issues At VSDA Meet vice presi- Time," "The Last American Virgin," year -olds, says executive Rob- LAS VEGAS -A number of urgent themes, most of them not on the official "Risky Business" and "The Man Software Boxes dent and chief operating officer to Pittman, conference agenda, are virtually certain to be among the most discussed issues From Snowy River" as soundtracks ert Pittman. According By FAYE ZUCKERMAN network concept has been here at the third annual Video Software Dealers Assn. (VSDA) convention. that are doing the bulk of their busi- the second the estab- The Aug. 26 -29 convention has become the key gathering for the booming ness after the films have completed under development since SAN FRANCISCO Two pack- in 1981. video industry, bringing together 2,100 registrants to celebrate the success of their theatrical runs. - lishment of MTV from home computer home video and try to reach some solutions to problems old and new. "Cable exposure of movies has the aging formats Data from A.C. Nielsen, ORC and to be emerg- Top issues due for discussion this year will probably be: potential to sell more soundtracks software vendors appear in -house research was used to estab- in a move First Sale Doctrine. The old warhorse of home video issues has yet to find a than theatre exposure," says Norman ing as industry standards lish the target market for the new ser- toward uniformity that comes nearly solution. Manufacturers continue to try pushing legislation through Congress; Hunter, album buyer for the 152 - vice, Pittman says. But he admits retailers keep on fighting alterations in the law that allows them to rent out vid- store Record Bar chain. "It presents four months after racking services, that his company "accelerated" stores and department eocassettes without giving copyright holders a portion of the income produced. an easy opportunity for more people record /tape launch plans for the network because voiced over the pres- Pricing and sell- through. Rental is still overwhelmingly dominant in the to see a film in a month than see it in stores concern of Ted Turner's announcement of a a year in theatres." (Continued on page 58) possible music video service coming (Continued on page 58) - Inside Billboard - COMPACT DISC is being brought to the MTV generation via a massive promotional blitz involving Sony Corp., WEA, CBS and PolyGram. The cam- paign includes regular ad spots on MTV for CD hardware and software as well as a CD giveaway. Page 3. Meanwhile, some CD hardware manufacturers are reporting encouraging sales and high interest among broadcasters and other professional markets. Page 6. A MUSIC VIDEO SATELLITE SERVICE capable of feeding British and European clips directly to more than 500 U.S. television stations has been launched in the U.K. Page 3. And in the U.S., Discovery Music Network, a proposed new 24 -hour music video channel, has unveiled a five -point marketing plan. Page 6. PROGRAMMER BOBBY RICH, who a decade ago came to San Diego as PD of top 40- formatted B -100 (KFMB -FM) and took it to its highest ratings, is back at B -100. The station currently has an AC format, and Rich says he plans to keep it that way. Radio, page 12. THE RALEIGH RADIO MARKET is in a state of transition, with two new facilities debuting on Labor Day weekend, both of them targeting the 18 -34 LIFFORD SNEAKIN' OUT with her debut al- demographic. The eyes and ears of Raleigh are largely focused on WZZU, JIMMY BUFFETT'S latest release, "RIDDLES IN THE D LABEL RECORDS. Fea-uring the smash single "A which is unveiling a top 40 format. Radio, page 12. SAND" (MCA -5512) combines his unmistakable Caribbean style with ITH THE BOYS." Look for Linda in her new DANCE his country roots. "RIDDLES IN THE SAND" was produced by nd on her 25 city promotional tour this Fall. You can be RECORD/TAPE CHAINS are offering a clear indication of their growing Jimmy Bowen and features the current hit single, "WHEN THE N' OUT with LINDA beginning September 17, 1984 on involvement in home video rental by their heightened profile at this year's WILD LIFE BETRAYS ME" (MCA- 52438). Available on MCA BEL RECORDS AND TAPES. (ADVERTISEMENT) VSDA convention. Page 66. RECORDS ... Delivering the music of the 80s. (Advertisement) (Advertisement) The Nifty Gritty Dirt Band Is No. M "Long Hard Road (The Sharecropper's Dream)" 9282 18 o TheAitty GritttUirt Ban CD is the first No..1 single in the -year hiltlery Plain Dirt Fashion ¡lithe band's debutalbúm for Warner/Nasftville 1 '4 -25,15 ä: to Warner /Nashville Cl Congratulations, and welcome Produced by Marshal Morganand Paul Worleitlur Morley Prodttii ns On Warner /fathville Records and Cassettes c 1984 Warner Bros. Records Inc. irk lor www.americanradiohistory.com Dennis DeYoung. What He Remembers Is Unforgettable. He was the singer ard songwriter of s_ch Styx classics as "Babe;' "Come Sail Away," "Don't Let It End;' "Mr. Roboto;' "The Be=t Of Times;' and "The Grand Illusion" Fresh from his rock success with Styx, he has gone back to his roots for musical inspiration. And tie emotional ground covered on his debut solo album is a journey not to be missed . desert moon A personal and passionEte rock & roll record. Featuring the first single" Desert Moon" 1-\ 20641 Desert Moon, the album from Dennis DeYoung. Produced bg Dennis, DeYoung. Am-la/vie on A.:27M Records and BASF chrome cassettes. www.americanradiohistory.com 3 News Sony, WEA, CBS, Polytram Team In MN Push For CD By STEVEN DUPLER "We feel cross- merchandising is LP /CD releases as evidence. He the key to the success of CD," says notes that, with the dramatic price NEW YORK-In a promotional Marc Finer, product communica- cutting now occuring in both hard- blitz involving an estimated total of tions manager for Sony Consumer ware and software, as well as the in- more than $1 million in on-air expo- Audio. "Now, for the first time, the troduction of Sony's CD car player sure and advertising time, Sony expansion of CD is being promoted and the CD Walkman, the CD con- Corp., WEA, CBS and PolyGram as a marketing concept on a nation- figuration can now be stretched to are bringing the Compact Disc to the wide level in a very aggressive two - appeal to a younger and younger MTV generation. month campaign, starting Sept. 10 demographic. The campaign involves regular ad and running through October." Jerry Shulman, vice president of spots for CD hardware and software, MTV viewers who wish to enter marketing for CBS, says that approx- promotional messages for CD by the the CD giveaway may do so in one of imately 1,000 record /tape retail loca- MTV video jocks, and a CD give- three ways: send a postcard directly tions and about 500 audio hardware away featuring a grand prize of a to MTV, or visit either a participat- dealers will be involved in the promo- GOLD RUNNERS-Atlantic Records star Laura Branigan, left, receives a state -of- the -art Sony digital compo- ing record /tape outlet or Sony hard- tion.
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