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The Best of Tvnz Duke Tvnz Duke THE BEST OF TVNZ DUKE TVNZ DUKE THE HOME OF YOUNG AUDIENCES REACHING DIVERSE KIWIS DELIVERING REACH UPLIFT FOR ADVERTISERS DUKE RATINGS PERFORMANCE 18:00-23:59 KEY DEMOS Homeowner M 18-39 M 18-49 18-39 18-49 25-54 HHS 25-54 25-54 Jun 2018 0.3 0.5 0.3 0.4 0.6 0.7 0.7 Jul 0.3 0.5 0.4 0.5 0.6 0.6 0.7 Aug 0.4 0.5 0.4 0.4 0.6 0.5 0.6 Sep 0.4 0.5 0.3 0.4 0.5 0.6 0.6 Oct 0.5 0.6 0.5 0.5 0.6 0.6 0.6 Nov 0.5 0.6 0.4 0.5 0.6 0.5 0.6 Dec 0.5 0.6 0.4 0.5 0.6 0.5 0.7 Jan 2019 0.5 0.6 0.4 0.4 0.5 0.5 0.6 Feb 0.6 0.6 0.4 0.5 0.6 0.5 0.6 Mar 0.4 0.5 0.3 0.4 0.5 0.6 0.6 Apr 0.5 0.7 0.5 0.6 0.7 0.7 0.7 May 0.5 0.6 0.4 0.5 0.6 0.6 0.7 Jun 0.7 0.8 0.5 0.6 0.7 0.7 0.9 Jul 0.6 0.7 0.5 0.6 0.7 0.7 1.0 Source: Nielsen TAM, Consolidated. CHANNEL PROFILE 18:00-23:59 Audience base - AP 18-54 – By Age and Gender Notes: Audience sizes are shown in the black box. Percentages in the charts refer to the proportion of the total 18-54 audience that each demographic accounts for • DUKE remains the best channel to reach younger audiences with a larger percentage of viewers under 40 than all competitor channels. • Compared to competitor brands, DUKE is the best channel for reaching a male audience, with 60% of those aged 18-54 being men. Audience Profile Jan-Jul 2019 Avg Aud 000’s 13 15 9 9 7 3 100% 22 28 33 29 80% 44 51 31 60% 26 34 19 42 40% 17 30 16 19 24 20% 11 31 11 29 18 13 14 10 0% DUKE Prime Bravo Choice TV HGTV Three Life M18-39 F18-39 M40-54 F40-54 Source: Nielsen TAM, Jan-Jul 2019, 1800-2359, Consolidated DUKE IS DELIVERING MORE OF YOUR AUDIENCES • Ratings are up across all key demos year on year with highest ratings amongst male audiences. • Males 25-54 are the highest rating demographic, achieving a 0.8 so far for 2019. • Largest growth for males 18-39 at +65% year on year for the same period. Average Aud % 18:00-2359 0.9 12 16 +33% 11 7 7 0.8 0.7 +41% +8% 0.6 +65% +20% 0.5 +18% AUD AUD % 0.4 0.3 0.2 0.1 0.0 18-39 18-49 25-54 Males 18-39 Males 18-49 Males 25-54 Jan-Jul 18 Jan-Jul 19 Source: Nielsen TAM, Average Audience %, Jan - Jul 2018 vs Jan-Jul 2019, 1800-2359, Consolidated THE #1 CHANNEL AMONGST YOUNG MALES • DUKE is consistently the #1 channel for younger males above key competitors. • Performance has remained stable year on year for AP18-39. • Since May 12th, Prime has significantly increased the number of hours of Sports programming that it airs per week (+66% compared to months prior), driving an increase in ratings in May however plateauing in the following months. M18-39 Monthly Average Aud % 1800-2359 0.8 0.7 June 2019 was the highest 0.6 rating month for 0.5 M18-39 since November 2016 0.4 Aud % 0.3 0.2 0.1 0 Jan Feb Mar Apr May Jun Jul TVNZ DUKE PRIME Network Bravo Network Choice TV HGTV Three Life Source: Nielsen TAM, Average Aud %, Jan-Jul 2019, 1800-2359, Consolidated DUKE IS THE HOME OF YOUNGER AUDIENCES • DUKE wins in share for young audiences where PRIME was previously ahead in 2018. • The channel experienced a significant uplift in share year on year for 18-39s, the largest uplift achieved by the male demographic at +70%. M18-39 Channel Share % 1800-2359 AP18-39 Channel Share % 1800-2359 12 16 11 7 7 6 +70% +29% 4 5.1 3.6 3.4 5 3 4 3.7 2.1 3 2 Share % Share % 2 1.2 1.6 1.5 1.3 0.9 1 0.8 1 0.8 0 0 TVNZ DUKE PRIME Bravo Choice TV HGTV ThreeLife TVNZ DUKE PRIME Bravo Choice TV HGTV ThreeLife Jan-Jul 18 Jan-Jul 19 Jan-Jul 18 Jan-Jul 19 Source: Nielsen TAM, Channel share %, Jan-Jul 2018 vs Jan-Jul 2019, 1800-2359, Consolidated DUKE CONTINUES TO GROW YEAR ON YEAR • DUKE continues to rapidly grow as a channel with an uplift in reach in 2019 across all key demographics amongst AP18-54. • The largest increase is driven by males 18-49 with a +20% uplift year on year. DUKE Average Weekly Reach 1800-2359 DUKE12 Males Average 16 Weekly Reach 11 1800 - 2359 7 7 250 400 +2% +14% +9% 350 200 +20% 300 250 150 +2% 200 +19% Reach (000's) 100 Reach (000's) 150 100 50 50 0 0 18-39 18-49 25-54 M18-39 M18-49 M25-54 Jan-Jul 18 Jan-Jul 19 Jan-Jul 18 Jan-Jul 19 Source: Nielsen TAM, Average weekly reach, Jan-Jul 2018 vs Jan-Jul 2019, 1800-2359, Consolidated DELIVERS INCREMENTAL WEEKLY REACH FOR TVNZ LATE NIGHT 2200-0030 Month % DUKE Incremental Weekly Reach 18-39 18-49 25-54 M18-39 M18-49 M25-54 Jan 4% 4% 4% 5%12 16 6% 11 5% 7 7 Feb 5% 5% 5% 6% 7% 6% Mar 5% 5% 5% 5% 7% 7% Apr 7% 8% 7% 8% 10% 8% May 9% 8% 7% 11% 11% 10% Jun 8% 8% 7% 10% 11% 10% Jul 5% 5% 5% 6% 7% 6% Source: Nielsen TAM, Dec 2018 – Jul 2019, Consolidated, Incremental Weekly Reach 10pm – 12.30am.
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