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Community Relations Report Communitytable Relations of Contents Report Community Relations Report COMMUNITYTable RELATIONS of Contents REPORT FROM THE PrESIDENT OUR PURPOSE VISITATION EDUCATION BUSINESS OPPORTUNITIES SPECIAL FACILITIES USAGE HUMAN RESOUrcES AUDUBON PARTNERS OUTREACH EVENTS FromRON the F ORPresidentMAN CELEBRATINGOur THE Purpose WONDERS OF NATURE OUR COMMUNITY It all began thirteen years ago, when a group of Audubon RELATIONS board members, business partners and employees came TOGETHER to create a model for community outreach. MISSION Today, as a result of our team’s hard work, innovative thinking and sincere desire to “do the right thing,” To foster over 1.7 million minority/underserved individuals have environmental come to celebrate the wonders of nature. stewardship and This report offers greater insight on what we have accomplished to create a thus far through our Community Relations program, and culture of provides a glimpse into a promising future. As you review it, family recreation you will learn more about specific goals and activities that fuel our community relations efforts and cause this program among minority to stand as a model for others like it across the country. populations in the New Orleans Whether they take the form of a special admission for Title 1 metropolitan schools, a Zoomobile visit to a local church, festivals that area; to develop celebrate Asian and Hispanic heritages, a walkathon to support historical black colleges, an Easter egg hunt for an affinity for thousands of local children, or a business expo for minority- careers in owned businesses, our community relations outreaches allow science among minority/underserved populations the chance to develop disadvantaged a lifelong connection with the natural world through our world-class family of parks and museums. youth in our region. Moving ahead, it is our hope to better position our organization as an agent of cultural change and a catalyst AUDUBON NATURE INStitute’s for inclusiveness. TOGETHER with our partners, our staff FAMILY OF PARKS AND MUSEUMS of dedicated employees, and the cooperation of the DEDICATED TO NATURE INCLUDES: community-at-large, success will be our only outcome. Audubon Aquarium of the Americas Audubon Butterfly Garden and Insectarium Audubon Center for Research of Endangered Species Audubon Louisiana Nature Center L. Ronald Forman Audubon Nature Institute Foundation President & CEO, Audubon Nature Institute Audubon Park Audubon Wilderness Park Audubon Zoo Entergy IMAX® Theatre Freeport-McMoRan Audubon Species Survival Center Woldenberg Riverfront Park Celebración Latina WITHVisitation OPEN ARMS... TO CELEAlwaysBRATE aOU ReasonR DIVERSITY 2011 AUDUBON WELCOMES! AUDUBON NATURE INSTITUTE EVENTS SHOwcASE OUR MANY CULTURES AUDUBON NATURE 2011 GOALS Visitation at Audubon Nature Institute attractions and At Audubon Nature Institute, learning is always fun. INSTITUTE parks reflects the incredible diversity of New Orleans and Whether it’s painting an Asian elephant for the Asian Pacific 35% the surrounding area. More than 270,000 people from American Society Festival, chatting with an inspirational FESTIVALS underserved communities were guests at Audubon venues in and influential role model for Soul Fest, celebrating Lundi AND EVENTS of all local visitors 2011, enjoying the wonders of nature while learning about Gras on the riverfront, or sampling exciting new cuisine from are minorities conservation. Audubon Nature Institute is committed to south of the border for Celebración Latina, the possibilities reaching out with enriching experiences across communities, for exploring cultures and traditions from around the corner giving everyone an opportunity to develop an enduring and around the world are nearly endless. 242,000 connection to our natural world. GET YAH underserved Entertaining and meaningful, more than 40,000 local visitors Community Relations means working together at Audubon people from underserved communities enjoy these fun, PRAISE ON Nature Institute. It takes a team to create the scores of family-oriented events each year. GOSPEL meaningful programs aimed at growing access and inclusiveness every day. African Americans, Asian Americans, CONCERT Hispanic Americans, senior citizens, economically disadvantaged people and disabled individuals are encouraged 2011 RESULTS 8,000 to experience Audubon attractions at a deeper level, with the visitors hope that they will take away with them a new appreciation 35% for the wonders of our natural world. of all local visitors SoUL FEST were minorities Get Yah Praise On 21,000 277,781 visitors underserved visitors ASIAN HERITAGE FESTIVAL 8,000 visitors CELEBRACIÓN LATINA 7,000 visitors Celebración Latina Asian Heritage Festival AUDUBON EDUCATION PrOGRAMMING America Recycles Day Aquakids Program Coast to Classroom Distance Learning Program Dinosaur Egg Hunts 2011 GOAL ECCO Youth Program (Environment, Conservation and Community Organization) 34,000 Environmental Education Week Envirothon (Youth Environment Knowledge Team) minority/ Junior Entomologist underserved Junior Naturalist Junior Zoo Keeper Program individuals Education Outreach Oceanfest reached through Riverworks Discovery Outreach Program outreach vehicles Safari After Dark Scout Overnights Summer Camp LEAREducationNING IS ALIVE Teacher Workshops Thanksgiving Camp World Penguin Day AUDUBON NATURE INSTITUTE EDUCATION 2011 RESULTS 2011 GOAL PrOGRAMS SPARK LIFELONG LOVE FOR NATURE NATURE ON WHEELS 46,855 It’s a dark night, and your guide is leading you down a winding There’s nothing like a visit from Audubon Nature Institute’s 90,000 minority/ walkway. The sounds of exotic animals surround you, and you’re Zoomobile, Bugmobile, Aquavan or Wetland Express. Daycare minority/ not really sure where you’re going. You have to be somewhere centers, rehabilitation facilities, nursing homes, and churches underserved underserved far away on safari, right? Well, in a sense because this is Safari are all regular stops for these rolling ambassadors, bringing individuals After Dark at Audubon Zoo, one of many programs offered by nature to those who can’t come out to Audubon’s attractions. individuals reached through Audubon Nature Institute’s Education Departments. reached through outreach vehicles 2011 ScHOOL AND COMMUNITY GROUPS on-site visits The Zoo, Aquarium and Butterfly Garden and Insectarium (school and are unparalleled classrooms, where families, day camps and Visit any Audubon attraction on a beautiful spring morning community school groups from every part of the city and region bring and you’ll know it’s true – school children love an Audubon young people who may otherwise be unable to visit. Programs field trip! Kids connect with wildlife, and the lessons they groups) such as Junior Keepers, Aqua Corps, Junior Entomologists and learn stick with them throughout their lives. At Audubon Zoo Explorers encourage learning about wildlife on a new level. Zoo, Audubon Aquarium, Audubon Butterfly Garden and Insectarium, and Entergy IMAX® Theatre, thousands of And Audubon hits the road, with visits by our outreach local minority children from Title 1 schools and private vehicles to people who may not be able to make the trip to schools make Audubon memories every year. the attractions. Entergy IMAX® Theatre at the Aquarium is 2011 RESULTS so much more than a movie, giving Title 1 students a thrilling big-screen experience they will never forget. 91,921 minority/ Through Taylor/Audubon Students and Scholars, thousands underserved of the most accomplished students from around the state receive free memberships to Audubon attractions. It’s a nice individuals reward for students who get good grades, letting them know reached on site that their hard work in school pays off. (school and community In all, Audubon Nature Institute education programs proudly host more than 120,000 minority/underserved youngsters every year. groups) Zoo Camp Lemonade Day NATUBusinessRALLY Opportunities - AT AUDUBON SpecialPURPOSE FacilitiesFUL PARTIES Usage 2011 GOALS AUDUBON GATHERINGS CREATE SPECIAL MOMENTS Carousel Party 12% When people get together, the ambiance is key. When the Spent with MBE/ gathering is at an Audubon attraction, an easy magic happens, WBE businesses making the party more than memorable. Whether it’s a family picnic under Audubon Park’s ancient oaks, a wedding in 15 New Diverse front of Audubon Aquarium’s Gulf of Mexico Exhibit, a reception at the elegant Audubon Tea Room, or a professional Suppliers meeting overlooking Audubon Golf Course, a get-together at Audubon always amazes. Audubon Nature Institute proudly creates attractive and affordable private events for clients in the minority community, 2011 RESULTS offering the expert advice of our events specialists along with quality service. Each year, more than 2,000 minority/ underserved guests receive customized attention from 14.6% Audubon’s Special Events Department – including cuisine Spent with MBE/ created by the award-winning Audubon Catering, one of Big Momma’s Chicken and Waffles at Soul Fest WBE businesses the most prestigious culinary teams in town. It takes a lot to keep Audubon going – from office supplies 2011 GOAL 73 New Diverse to construction materials, from fresh produce for Audubon’s Suppliers animals to crickets for cooking at Audubon Butterfly Garden and Insectarium, it’s an eclectic mix of essentials needed to 54 events keep Audubon running. hosted for minority/ At Audubon Nature Institute, opportunities abound for underserved women-owned and minority-owned businesses. Whether 2011 AcTUAL exposure for a family-owned
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