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The Abdul Latif Jameel Magazine Winter 2018/19

In this month’s issue we talk about Featured Articles Creative. Communication Design. Data. New creative agency Almar Water Solutions set to reshape region’s media sector through AI Storing Up Success: How Batteries Are Revolutionizing the Global helps tackle Kenyan Energy Market J-WAFS achievements – a proud history of progress water scarcity IEA report confirms bright future for solar PV installations

© Abdul Latif Jameel IPR Company Limited. All rights reserved. The Abdul Latif Jameel name, and the Abdul Latif Jameel logotype and pentagon-shaped graphic are trademarks, or registered trademarks of Abdul Latif Jameel IPR Company Limited. The Abdul Latif Jameel Magazine Feature Winter 2018/19 Highlights

Abdul Latif Jameel has been investing from the heart of Arabia across the promising MENAT region and beyond for over seventy years – shining a light on new opportunities for investment and growth. Trusted to open new doors; now, we are opening more. Helping people who strive for better, to have better: better means; better lives; better prospects. Helping businesses who look further, to reach further. Into new markets, new homes, and new considerations. We can do this because we are determined in our quest for new potential; and we succeed because we never lose sight of why this matters. In this magazine, we showcase our investment in the development of the economies and the quality of life of people in the region.

Contents Storing Up Success: How Batteries Are Revolutionizing the Global Energy Market 01 Abdul Latif Jameel Energy 6th Australian project to supply clean energy to 45,000 homes 04 Abdul Latif Jameel Machinery – at the heart of Saudi Arabian mining 05 Jameel Arts Centre Youth Assembly to offer unprecedented opportunities 06 Abdul Latif Jameel Energy secures financing La Solanilla Solar Farm in Trujillo, Spain 07 First public-access contemporary arts library in the UAE launches with over 2,000 items 07 Lean management expert Takao Sakai discusses the benefits Kaizen thinking could deliver to Saudi Arabian businesses 08 Blast off! Jordan launches its first nanosatellite with the support of FRV 10 J-WAFS’ Prof. John H. Lienhard elected as a fellow of AAAS after outstanding career 10 How J-WAFS is making a global impact 11 Women set to drive significant automotive and economic growth 13 Machine learning set to transform the face of global healthcare 14 ‘Kaizen’ hotel: Four Principles to embed lean management across Mawaddah International Group 16 Almar Water Solutions helps tackle Kenyan water scarcity 17 For more than 20 years, has led the Turkish automotive industry 19 Celebrating two decades of success and partnership in for Abdul Latif Abdul Latif Jameel Machinery reveals new partnership with Kanoo Machinery 20 Jameel Motors 21 J-WAFS achievements – a proud history of progress 23 A water crisis solved: Over 1 million people to benefit from Kenya’s first large-scale desalination plant 25 Abdul Latif Jameel catches power from the breeze in ‘Wind Town’, Hokkaido 26 Pioneers revealed: Winners of inaugural Four Principles Kaizen Awards named at ceremony 27 Creative. Communication Design. Data: New creative agency set to reshape region’s media sector through AI 28 New joint venture to provide cutting edge track and trace solutions across 30 IEA report confirms bright future for solar PV installations 31 Jameel Arts Centre entices and excites crowds after November’s grand opening 32 Real people, real stories – Business with a community impact: leading the change in Saudi economics 33 Celebrating international applause for projects in Saudi Arabia and Turkey 34 Events round-up 34

Editorial Team – You can contact the editorial team by sending an email to [email protected] The term “Abdul Latif Jameel” refers broadly to several distinct, separate and independent legal entities. Abdul Latif Jameel is not itself a corporate entity, association or conglomerate run by an overarching parent company but merely refers to a group of distinct and wholly separate legal entities that are collectively referred to as Abdul Latif Jameel. Abdul Latif Jameel is not a corporate group as defined in section 1161(5) of the Companies Act 2006.

© Abdul Latif Jameel IPR Company Limited. All rights reserved. The Abdul Latif Jameel name, and the Abdul Latif Jameel logotype and pentagon-shaped graphic are trademarks, or registered trademarks of Abdul Latif Jameel IPR Company Limited. The Abdul Latif Jameel Magazine Winter 2018/19

Storing Up Success: How Batteries Are Revolutionizing the Global

Energy Market As battery storage systems become increasingly advanced, and research and development continues around the world at an unprecedented rate, what is the current outlook for this exciting technology – and how could it impact energy planning in the future?

As the rise of renewable energy continues to gather pace, a range of hurdles need to be overcome. Among the biggest challenges is how to balance the grid during fluctuations in supply and demand. In other words, what happens to renewables-based power generation if the sun isn’t shining or the wind isn’t blowing?

Tesla’s Gigafactory: Tesla broke ground on the Gigafactory in June 2014 outside Sparks, Nevada. In mid-2018, battery production at Gigafactory 1 One solution is already transforming power reached an annualized rate of roughly 20 GW/h, making it the highest-volume battery plant in the world (source: tesla.com). generation projects around the world: battery storage. around the world1”. A key part of this modernization that are seeing large-scale installations store program is the development, introduction and renewable energy and provide back-up options According to KPMG, the widespread and rapid growth of battery storage systems. to traditional power supplies, the cost of battery implementation of intermittent renewable energy storage is falling dramatically. At the same time, sources, namely solar photovoltaic (PV) and wind, is Spurred by a surge in demand for the capacity and performance of battery storage 1 Electricity Storage Insight, KPMG, 2016 2 2 New Energy Outlook 2018, Bloomberg NEF, 2018 “catalyzing efforts to modernize electricity systems electric vehicles , as well as technological advances systems is increasing exponentially.

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A pioneering development in Chile is Mitsubishi UFJ Lease and Finance and Of the 1,291 GW of new capacity it The battery, which stores excess energy already turning these predictions into Green Power Development Corporation anticipates, two-thirds will, it says, be from wind turbines at the Hornsdale reality. Fotowatio Renewable Ventures are constructing a 92 MW solar power at the grid level, with the other 33% wind farm8, holds enough power for (FRV), part of Abdul Latif Jameel Energy, plant with a 25 MW/h lithium-ion battery coming from private installations in 8,000 homes for 24 hours, or more is developing a groundbreaking 540 GW/h in Kushiro-cho, Hokkaido4. homes and businesses7. than 30,000 houses for an hour during hybrid solar-wind energy project with a blackout9. Within its first month of integrated battery storage capabilities. The current position of battery storage Against this backdrop, the ability operation, it showed its value on two Experts at McKinsey & Co. firmly believe of battery storage technology to separate occasions. It responded in just The project, FRV’s third in Latin America, that “there is… no doubt that storage’s generate headlines around the world is 140 milliseconds when the Loy Yang is the company’s first hybrid wind-solar time is coming5.” understandable. In part, that has been powerplant in Victoria, which is coal- project and the first to use battery fired, suffered a power cut in December storage, enabling it to provide 24/7 201710. Tom Koutsantonis, Australia’s renewable power. State Energy Minister, drew a stark contrast with the alternative, Torrens The ‘skateboard’ platform from the EV range afford compact storage and low center of gravity. Island power station, which “would take half an hour to an hour to energize and synchronize into the market11”.

It is a basic law of energy provision that if power demand exceeds generation, an alternative source must provide a balance. Yet even traditional power plants with steam turbines can take 30 seconds to take effect12. So while Tesla’s battery responded far quicker At the 2018 LA Autoshow, EV Bloomberg NEF predicts that US$ due to the publicity generated by Elon than Torrens Island, it is significantly start-up RIVIAN grabbed attention 548 billion will be invested in battery Musk and his company Tesla, when in outperformed by a battery storage when it unveiled the R1T - an advanced capacity technology by 2050, 2017 they delivered what was then the solution used on Germany’s network that electric pick-up truck with a with 41% of that heading to Asia Pacific world’s largest lithium ion battery to can increase its output power from 0 to maximum single-charge range of and US$ 168 billion pouring into Europe6. the Hornsdale Power Reserve in South 100% in 40 milliseconds13. Sanjeev Gupta, 645 km. Aiming to change the EV Australia. Mr Musk had taken part in a a British billionaire, is already planning paradigm, RIVIAN believe each high-profile wager that he could deliver to install a battery bigger than Tesla’s as journey should leave a mark on the the battery in just 100 days – or forfeit part of a US$ 1bn renewable energy plan human spirt, but not the planet so any payment for the project. in South Australia14. they are developing vehicles and technology to get out and explore the world. At their battery center in Seb Henbest, Head of EMEA at When the conditions are not suitable Irvine CA, their rugged ‘skateboard’ Bloomberg New Energy Finance (BNEF), for solar or wind power, the batteries platform is engineered for this with says: “The arrival of cheap battery automatically step in and discharge the batteries slung low between the storage will mean that it becomes their stored renewable energy, wheel-base. increasingly possible to finesse the maintaining an uninterrupted supply delivery of electricity from wind and of renewable energy into the network Three batteries are available for solar, so that these technologies can at all times,” explains Daniel Sagi-Vela, the R1T: a 180 kWh battery (range: help meet demand even when the wind CEO of FRV. 645 km), 135 kWh model (range: isn’t blowing and the sun isn’t shining. 490 km), and 105 kWh option The result will be renewables eating up Similar innovations are transforming (range: 370 km). With a DC fast more and more of the existing market the sustainability of renewable energy charger, it can be charged up to for coal, gas and nuclear3.” projects all around the world, including 160 kWh in just 50 minutes. in , where Tokyu Land Corp,

The battery at the Hornsdale Power Reserve, South Australia.

3 New Energy Outlook 2018, Bloomberg NEF, 2018 6 New Energy Outlook 2018, Bloomberg NEF, 2018 Business Insider Australia, 23 November 2017 12 Distributed Energy: Innovation in solar, PwC, 15 August 2016 4 Japan’s Largest-scale Battery-equipped Solar Plant to Be Built in Hokkaido, Solar Power Plant 7 New Energy Outlook 2018, Bloomberg NEF, 2018 10 Elon Musk’s massive backup battery took just 140 milliseconds to respond to crisis at power 13 Distributed Energy: Innovation in solar, PwC, 15 August 2016 Business, 6 September 2017 8 Tesla’s enormous battery in Australia, just weeks old, is already responding to outages in plant, International Business Times, 25 December 2017 14 Sanjeev Gupta: $1bn South Australia renewable energy plan will mean cheaper power, 5 Battery storage: The next disruptive technology in the power sector, McKinsey & Company, ‘record’ time, The Washington Post, 26 December 2017 11 Elon Musk’s massive backup battery took just 140 milliseconds to respond to crisis at power The Guardian, 15 August 2018 June 2017 9 Elon Musk just met his 100-day deadline on a $50 million bet and Tesla’s giant battery is ready to roll, plant, International Business Times, 25 December 2017

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Meanwhile, in Mexico, the country’s first According to 2015 study The Economics are set to deliver a raft of benefits20, for export, rather than using it Power Holdings (TEPCO) – one of You’d automatically charge the batteries grid-scale battery has been installed as of Battery Energy Storage, prepared including: to power desalination plants, the Japan’s national utilities and grid in certain parts of the day when you’re a backup to a 130MW microgrid serving by the Rocky Mountain Institute (RMI), • Reducing CO2 emissions by one million particularly immensely power-hungry operators – plans to offer its customers not using other utilities or equipment.” a car factory in Monterrey. “We needed energy storage makes sense when tons over 10 years thermal plants. solar PV-plus-battery energy storage something that could react extremely fast,” multiple functions can be achieved with • Creating 30,000 jobs in the storage In May 2018, batteries formed a key said Matt Ginzberg, Principal at Arroyo an installation. This can then translate sector by 2030 part of the thinking that helped to push Energy, the developer of the battery15. into multiple sources of revenue or • Delivering the ability to meet peak “A renewable energy solution would also California to become the first U.S. state avoided cost credits (illustrated below). demand surges as renewable energy offer more flexibility in terms of locating the to make solar panels on new homes and The economics of success takes a greater proportion of the low-rise apartment buildings compulsory Just as important as the speed of The installation of battery storage state’s energy mix desalination plant. You wouldn’t need to site from 202025. Meanwhile in Nova Scotia, performance of battery-based power systems also leads to significant savings the desalination plant close to a traditional Canada, Nova Scotia Power is planning to generation, however, are the from not needing to build ‘peaker’ plants A greener future for desalination plants power plant any more. It could be built much leverage battery power to help it meet a 17 economic issues. that operate just a few hours a day . Combined renewable energy and battery closer to the towns and cities where the water 40% renewables target by 2020. The sums, it is argued, make the upfront storage solutions also have the potential For any new development to reach large- cost of a battery-based facility all the to drive forward the sustainability is actually needed.” As part of a pioneering trial, it installed scale deployment in the energy sector more lucrative18. agenda in other industries vital to the high-capacity batteries at 10 customer requires a favorable economic landscape. ‘infrastructure of life’, such as water Carlos Cosin homes. The batteries are linked to an With the advance of technology, the It is this win-win combination that has provision. CEO of Almar Water Solutions, part of Abdul Latif Jameel Energy electrical line powered in part by wind economics of battery storage are prompted officials from New York State turbines. The move was described as becoming impossible to ignore. to set a target of deploying 1,500 MW One of the biggest challenges in a “game changer” by Jill Searle, Senior “Grid-scale batteries need to make of energy storage by 202519. This is improving the sustainability and Powering a private energy revolution for their homes, as part of the country’s Program Manager at Nova Scotia Power. almost US$ 200 a megawatt-hour for equivalent to the electric demand of commercial feasibility of water While it is clear the advances in battery move towards zero energy standards She said: “Battery storage technology is each charge-discharge cycle to break 20% of all New York State homes. Its desalination plants is power. storage are likely to redefine the for housing23. the next big thing in terms of how Nova even. But that could dip below $100 plans, which position “energy storage … Conventional thermal desalination plants energy and water desalination sectors, Scotia Power will be able to provide by 202016,” according to a BNEF report at the forefront of the dynamic changes consume a lot of energy, which leads to it is not just large-scale infrastructural “There are different technologies and a that reliable, ‘always on’ service to released in July 2018. occurring in New York’s energy sector”, high carbon emissions. Even if renewable developments and public systems that lot of research and development going our customers26.” energy solutions, like solar or wind could benefit. on around batteries24,” says Daniel Sagi- power, are used, these power sources do Vela, CEO of FRV. “With battery storage, In a similar approach, households not operate 24 hours a day, There is growing excitement from you could run everything in a house – in Germany can purchase a battery 7 days a week, so oil or gas-based leading industry figures about the including air conditioning – from storage-based power package, including turbines are still required to plug the potential for battery storage to transform the panels you put on your roof. a PV system and 4.4 KW/h storage gaps in the renewable energy supply, energy use at the residential level, too, generating a large carbon footprint. with private individuals powering their homes around the clock from The new generation of reverse osmosis solar panels and household battery desalination plants are considerably storage facilities. more energy efficient than thermal plants, as much as ten times more McKinsey & Co. is among those leading efficient in fact, but the lack of a round- the positive assessments for household the-clock renewable energy source still battery storage. “Eventually, combining poses a problem. solar with storage and a small electrical generator (known as full grid defection) With a combined renewable energy and will make economic sense – in a battery storage solution, like the one FRV matter of years, not decades, for some is pioneering in Chile, it will be possible customers in high-cost markets21.” to power the desalination plan with uninterrupted renewable energy 24/7. The initial signs of this promise becoming a reality are starting to appear in South Not only would this make the Australia, where solar panels and desalination process carbon neutral, batteries are being installed in 50,000 it would free up vast quantities of oil homes22. In the Far East, Electric

15 Mexico Gets Its First Grid-Scale Battery – at a Car Factory, Green Tech Media, 17 December 2018 18 Hyundai building 150 MW energy storage battery in South Korea, Digital Journal, 7 December 2017 June 2017 24 The Business Breakfast, DubaiEye 103.8, 17 January 2018 16 There’s a Hidden Battery Play in the ‘Extremes’ of Power Prices, Renewable Energy World, 31 19 New York unveils roadmap to 1.5 GW storage by 2025, Utility Dive, 21 June 2018 22 Tesla Tapped by Australia for Solar-plus-Storage Virtual Power Plant Plan, Renewable Energy 25 California poised to be first state to require solar panels on new homes, The Guardian, 9 May 2018 July 2018 20 New York State Energy Storage Roadmap and Department of Public Service / New York State World, 5 February 2018 26 Nova Scotia Power Engages Eager Elmsdale Residents to Test Intelligent Feeder Pilot Project, 17 Hyundai building 150 MW energy storage battery in South Korea, Digital Journal, Energy Research and Development Authority Staff Recommendations, 21 June 2018 23 Renewable retail plans from Japanese utility TEPCO include home battery rollout, Energy Nova Scotia Power, 8 February 2018 7 December 2017 21 Battery storage: The next disruptive technology in the power sector, McKinsey & Company, Storage News, 5 April 2018

© Abdul Latif Jameel IPR Company Limited. All rights reserved. The Abdul Latif Jameel name, and the Abdul Latif Jameel logotype and pentagon-shaped graphic are trademarks, or registered trademarks of Abdul Latif Jameel IPR Company Limited. 03 The Abdul Latif Jameel Magazine Winter 2018/19 device that can meet the electricity Mr. Al Madhi’s ambitions align closely needs of a small family during the with the stated goals of Saudi Arabia’s evening and the night hours27. Vision 2030 plan, which highlights that “by preserving our environment At the heart of a new future for and natural resources, we fulfill our Saudi Arabia Islamic, human and moral duties28”. It is now widely accepted that the In a further indication of the country’s introduction of battery storage facilities preparedness to support new will be a game-changer in the industries technological advances such as battery that are so vital to the ‘infrastructure of storage solutions, it adds: life’ – power and water. Indeed, as we prepare to enter the third Omar H. Al Madhi, CEO of Abdul decade of the 21st Century, battery Latif Energy Saudi Arabia and Senior storage looks set to play an increasingly Managing Director and Member of the integral role in the world’s energy Board at Abdul Latif Jameel Investments, mix. For environmental, efficiency is leading his organization’s efforts and economic reasons, a technology in the country to be at the forefront “Preservation is also our that was once widely ignored is now of this exciting phase. He brings emerging as a key support mechanism together global knowledge and a responsibility to future for both grid-scale power and private highly experienced leadership team in generations and essential to residences – as well as offering exciting th Abdul Latif Jameel Energy and FRV, in the quality of our daily lives. new possibilities in the automotive Abdul Latif Jameel Energy 6 a determined bid to deliver a cleaner, We will seek to safeguard our sector. Abdul Latif Jameel relishes the healthier future for Saudi Arabia and opportunity to be at the center of this the wider MENAT region. environment by … reducing all latest energy revolution as we continue types of pollution.” to strive to deliver a better future for all. Australian project to supply clean energy to 45,000 homes “By combining battery storage with Abdul Latif Jameel Energy’s best-in-class Up to 150 jobs will be created after Fotowatio Renewable Carlo Frigerio, FRV Managing Director renewable energy provision across solar PV, Ventures (FRV), part of Abdul Latif Jameel Energy, Australia, said: “We are pleased to be wind and water solutions, Saudi Arabia can secured its sixth solar photovoltaic project in Australia, working with Snowy Hydro on this with the signing of a power purchase agreement for the important project contributing to achieve a transformational change and 67.8 MW ac Goonumbla Solar Farm in New South Wales. the ongoing diversification of the position itself as a strategic giant in the electricity generation resources world’s renewable energy market for the The agreement, which has been signed with Australian in NSW and Australia.” 21st Century and beyond.” electricity generation and retailing company Snowy Hydro, was completed in November 2018. Construction will begin Goonumbla Solar Farm is FRV’s sixth venture in Australia, in April 2019, and operations will start in June 2020, following Winton Solar Farm (85 MW ac) in Victoria, Royalla Omar H. Al Madhi on a plant that will produce enough clean energy to (20 MW ac) in the Australian Capital Territory, Moree CEO Abdul Latif Energy Saudi Arabia supply 45,000 homes and cut CO2 emissions by (56 MW ac) in New South Wales, and Clare (100 MW ac) 140,000 tons annually. and Lilyvale (100 MW ac) in Queensland.

Spread across an area of 385 ha, five full-time jobs are Daniel Sagi-Vela, CEO of FRV, said: “We want to continue expected to remain once the construction of the plant leading the production of renewable energy in Australia, is completed 280 km north west of Sydney. a country that is showing a great commitment to boost renewable energy projects. The Goonumbla Solar Farm will enable us to develop our expansion plans in the country while contributing to a more sustainable future for Australia.”

27 Electricity Storage Insight, KPMG, 2016 28 Vision 2030, Kingdom of Saudi Arabia

© Abdul Latif Jameel IPR Company Limited. All rights reserved. The Abdul Latif Jameel name, and the Abdul Latif Jameel logotype and pentagon-shaped graphic are trademarks, or registered trademarks of Abdul Latif Jameel IPR Company Limited. 04 With private investment encouraged Q: How realistic is the ambition to The Abdul Latif Jameel Magazine across mineral-rich Saudi Arabia, what quadruple the size of Saudi Arabia’s Winter 2018/19 does the future of the country’s mining mining sector by 2030? sector look like? Vision 2030 is very clear and committed As Saudi Arabia continues to strive to towards opening this sector and meet the ambitions laid out in Saudi bringing in international contractors Vision 2030, economic diversification with specialist skills. Saudi Arabia has remains a key objective. The country’s always been rich in minerals, but it’s mining sector, which grew 6.3% in the still relatively untapped – despite the first quarter of 2018, offers rich potential country’s vast resources. With this in for those looking to develop non-oil mind, quadrupling the size of the mining revenues – including overseas investors. sector is actually not too ambitious. One of the key elements will be Gold, bauxite, phosphate and copper private investment from international are each abundant in Saudi Arabia. companies with mining expertise. The country’s Ministry of Energy, These companies have been warmly Industry and Mineral Resources (MEIMR) welcomed, and this kind of private- estimates its mineral wealth at public partnership is perfectly in line with US$ 1.3 trillion, with gold reserves alone Vision 2030. of US$ 240 billion . By 2030, it aims to have increased the mining sector from Q: How has Saudi Arabia’s mining US$ 17 billion today to US$ 64 billion. sector changed in recent years? The Government started to increase At the heart of this surging industry focus in the mining sector around sits Abdul Latif Jameel Machinery, seven years ago, inviting international a leading provider of commercial contractors to compete on major vehicles and industrial and heavy tenders. Since then, seven international equipment – from global brands companies have started work on four including Komatsu, Manitou, Teksan large projects covering gold, phosphate and Toyota Industrial Equipment. and bauxite. Based on the information we’ve got from surveys so far, phosphate Abdul Latif Jameel Machinery – at Opening Doors spoke to Arif Chishti, – which is used a lot in the fertilizer Managing Director of Abdul Latif Jameel sector – and bauxite are the main two Machinery, to find out more about minerals in Saudi Arabia. Five years ago, Saudi Arabia’s mining sector and how a gold mine contract was awarded, the heart of Saudi Arabian mining Abdul Latif Jameel Machinery can help and Abdul Latif Jameel Machinery is to attract and facilitate the necessary a key equipment supplier on that private investment to ensure mining’s mine. Then two years ago, a phosphate success over the coming decade. mine contract was awarded, and

© Abdul Latif Jameel IPR Company Limited. All rights reserved. The Abdul Latif Jameel name, and the Abdul Latif Jameel logotype and pentagon-shaped graphic are trademarks, or registered trademarks of Abdul Latif Jameel IPR Company Limited. 05 The Abdul Latif Jameel Magazine Winter 2018/19

Abdul Latif Jameel Machinery is a you’d otherwise experience simply The brands we’ve selected, such as key equipment supplier on the because Saudi Arabia is such a large Komatsu Construction Equipment, project. On both these projects, country with so much travel time. It’s Manitou material handlers, and Teksan Abdul Latif Jameel Machinery provides a total wraparound service. We’re able generators, are leaders in their sectors. on-site parts and workshop facilities. to provide, service vans, construction What sets us apart is the after-sales service equipment and generators for each we provide. So, by only working with Q: What impact are these changes project, making it easier for the the world’s leading manufacturers, and having on Abdul Latif Jameel contractor as they only deal with one building on that with the Abdul Latif Jameel Machinery? professional supplier. philosophy, we’re able to deliver a truly best-in-class service. The international contractors investing Q: How does Abdul Latif Jameel in Saudi Arabia expect a certain level of Machinery help young Saudi Arabians Q: Is there more growth potential service, and they expect it 24/7. Mining is fulfil their potential? available beyond the ambition to not a straight-shift operation. Generally, quadruple the size of the Saudi Arabian equipment works for the best part of We have training programs for both mining sector? 18 hours each day, so the contractors employees and non-employees need suppliers that can support those (apprentices) at the Abdul Latif Jameel A typical mine might last for at least operations. We’re very strong in that Machinery Training Center. Heavy 25 years. So, while there is an immediate area. We provide an end-to-end service machinery, and specifically mining, and direct growth in revenue with a new that enables our customers to focus is a specialized industry. A lot of the mine, over time it also acts as a catalyst on their own areas of expertise, while machinery is very hi-tech. We’re talking and leads to in direct benefits in other we look after all their equipment and about the likes of Internet of Things and areas. For example, local companies that operational issues. In at least two cases, drone technology just to complete mine provide ancillary products and services we’ve been told by the contractor that layouts. But as well as technical skills, to these sites. Over the medium term our standards are equal to, if not better we’ve also got to consider the physical the benefits and growth are in the Jameel Arts Centre Youth than, those they are accustomed to in health of a person and train them fully in overall package, which will develop more advanced mining markets. health and safety. If you work in a mine local companies, raise industry and don’t know the safety principles, it standards, and provide more jobs Assembly to offer unprecedented Q: What are the typical services and could cost you your life. to Saudi Arabian nationals. equipment that Abdul Latif Jameel Machinery provides? When we’re recruiting, we first look Q: What are your ambitions for opportunities at a person’s health and physical Abdul Latif Jameel Machinery over First and foremost, we’re able to conduct competence. Can they work in extreme the short and medium term? reconnaissance surveys on site, and temperatures - as high as 50 degrees Young creative talent in the UAE is set to receive a Together they will act as ambassadors for the Jameel Arts then recommend the best possible Celsius or as low as -5 degrees Celsius. We want to cement our position as the boost with the launch of a pioneering Youth Assembly Centre, organize youth-related events, encourage youth fleet for that situation, using computer Do they have allergies that would make preferred partner in the mining sector, program from Art Jameel. participation, and establish relationships with other arts simulations and scenario reporting. them unable to cope with the high air because that’s where our value addition organizations, institutions and businesses. They will also That’s our more consultative approach. pollutants present at most sites? After can really be felt – whether it’s through The Jameel Arts Centre Youth Assembly features nine receive mentoring, support and resources as they look to We can also help to source funding that, we train them on the technical skills. site simulation studies, or on-site artists aged 18-25 with a breadth of experience and produce a series of public events and research projects through our partners in different leasing This is practical knowledge taught in our services, workshops and parts. Beyond specialties: Shaikha Al Ketbi (visual artist), Salwa Al between November 2018 and April 2019. companies, which is well received by Training Center, rather than textbook mining, we are also starting to move into Khudairi (architect), Abdulghanni Al Nahawi (designer/ contractors as it helps them to spread learning. Furthermore, we also train our transportation. Coaches that we now sculptor), Hassan Adebayo Bello (social entrepreneur), The Youth Assembly program is designed to offer young risk. Finally, we can help international customers’ own operators – and they supply, are involved in religious tourism, Sara Bin Safwan (assistant curator/social entrepreneur), cultural leaders first-hand insights into the workings of companies to limit their expenditure by could be from anywhere in carrying pilgrims visiting Makkah and Jenan Ismail (graphic designer), Arpana Murugappan an arts institution. It will also provide exposure to local, providing them with on-site workshops, the world. Medina. In spite of the challenging (multimedia designer/coder), Dina Tawil (digital designer/ regional and international arts opportunities, as well parts warehouses and skilled technicians. economic times, a company like ours illustrator), and Ray Yafi (graphic designer). offer career development through round-table and We will hire the skilled technicians and Q: You’re able to provide equipment is here to stay – and that’s what our one-on-one events with artists and expert practitioners. in effect run a whole dealer operation from brands include Komatsu, Manitou clients need. at the site, which increases the uptime and Teksan. How important a part of by eliminating some of the delays your proposition are those brands?

© Abdul Latif Jameel IPR Company Limited. All rights reserved. The Abdul Latif Jameel name, and the Abdul Latif Jameel logotype and pentagon-shaped graphic are trademarks, or registered trademarks of Abdul Latif Jameel IPR Company Limited. 06 The Abdul Latif Jameel Magazine Winter 2018/19 First public-access contemporary arts library in the UAE launches with over 2,000 items

The site for the Solanilla Solar Farm in Trujillo, Spain Abdul Latif Jameel Energy secures financing for La Solanilla Solar Farm

More than 2,000 books, catalogues, files and multimedia content. It will in Trujillo, Spain journals and works of literature complement Jameel Arts Centre’s have been made publicly available ongoing programs and exhibitions, in Jameel Library, the first open- and already includes material on Construction of the 50 MW dc La Solanilla Solar Farm and particularly in Trujillo, access contemporary arts library some of the artists featured in the in Trujillo, Spain, has already started after Fotowatio where the foundation group and resource center in the United Art Jameel Collection. Renewable Ventures (FRV) closed its financial agreement of FRV initiated its path in Arab Emirates. with Banco Sabadell in November 2018. The region of renewables 12 years ago. Uns Kattan, Head of Learning and Extremadura, features plentiful natural resources and is Jameel Library is an open Research at Art Jameel, said: “The as that of the past. Like the Jameel one where the FRV team has extensive prior experience. This project is the result contemporary arts research center Jameel Library is the first public Arts Centre, the Library is open to of the clear focus of dedicated to cultural histories of the research center to focus on the all. We look forward to welcoming The construction phase of the project is set to create Extremadura’s government in Gulf and its neighboring regions, cultural histories of this region; the public.” 300 jobs, while the finished facility is expected to be the renewable energy sector, located at the heart of the Jameel it’s a tremendously exciting and operational by the end of 2019, delivering 103 GWh of clean a mindset that is also shared Arts Centre in . The growing urgent project”. Free and open to all, the library also energy per year – enough to supply 25,000 homes. by Trujillo city council.” multimedia library collection features has an Online Public Access Catalog books, journals, catalogues, theses, “This is not a ‘silent library’, but (OPAC), which can be searched Daniel Sagi-Vela, CEO of FRV, said: “The financial agreement This is FRV´s tenth project artists’ files and ephemera in both instead one that is alive with talks entirely online by a global audience. to develop La Solanilla Solar Farm highlights FRV’s in the country, including English and Arabic. It also includes and events, discussion and debate. Digitizing materials is a core tenet of commitment to carry out renewable energy projects that Extremadura Solar Farm significant material gathered from It’s also been a very collaborative the library’s future plans. create green-tech jobs and boost local economies. With (57.5 MW ac) in Extremadura, Serrezuela Solar Farm local, regional and international project, with cultural institutions this latest agreement we will help to promote the use of (32.50 MW ac) in Andalucía, and Olmedilla Solar Farm artists as well as academic, arts across the UAE and wider region renewable energy resources in Spain. This aligns to our (11.52 MW ac) in Olmedilla de Alarcón. and cultural organizations. recommending, and even donating, ongoing commitment to be a global reference for, and leader books and materials to us. Art Jameel in, sustainable and environmentally-conscious energies.” This bilingual collection will expand also commissions writers and over the coming years. Organizers researchers, so that we’re telling Andrea Fontana, Managing Director of FRV Europe, said: hope to eventually include artists’ the “history of the present” as well “We are truly honored to be working in Extremadura again

© Abdul Latif Jameel IPR Company Limited. All rights reserved. The Abdul Latif Jameel name, and the Abdul Latif Jameel logotype and pentagon-shaped graphic are trademarks, or registered trademarks of Abdul Latif Jameel IPR Company Limited. 07 The Abdul Latif Jameel Magazine Winter 2018/19 Lean management expert Takao Sakai discusses the benefits Kaizen thinking could

Takao Sakai, a lean Technology was the major bottle-neck. Japan growth. Our way works in any country or deliver to Saudi management expert had been trying to catch up with the West society, adopting a scientific approach that sees and author of The since the late 19th Century, but it still lacked facts first and regards people as assets to help Secret Behind the the knowledge for industrial-scale production. create value and profit. I am proud to have the Success of Toyota, Kiichiro went to see Professor Honda, my chance to spread this idea around the world. Arabian businesses visited Riyadh in great grand-uncle, in Tohoku University, to December 2018 to ask whether it was possible for the Japanese Q: Do you think Dr. Honda would be surprised attend the inaugural automobile industry to catch up with Ford and at just how far the Toyota Way has spread Four Principles Kaizen GM, who dominated at the time. Dr. Honda, around the world? Award. In an exclusive who was from the same province as Toyoda, interview with replied: “Of course we can,” reflecting the ‘can- Yes, of course. But I also think he understood Opening Doors, do’, entrepreneurial spirit of Mikawa culture. the universal application of his ideas right Mr. Sakai explained his family links to the Honda went on to help Kiichiro personally in his from the outset. Dr. Honda helped a variety of Toyota Way, how Kaizen principles can help efforts to achieve his business ambitions, and he industries in the 1930s and 1940s, not only to to deliver success for businesses across Saudi also sent many of his colleagues and students provide knowledge and innovation, but also Arabia, and the key moves any organization to work with Toyota. Today, more than 80 years to nurture and enable talented individuals to can make to secure enduring profitability as later, Toyota has global revenues of US$ 260 tackle problems and drive innovations for their the fourth industrial revolution approaches. billion and profits of US$ 20 billion. respective industries. He nurtured leaders who can think and use knowledge purposefully. Q: Your great grand-uncle, Dr Kotaro Honda, Toyota still has that Mikawa spirit of creating worked with the founder of Toyota, Kiichiro something from nothing. We believe in and In the Kaizen philosophy, this is called Hito- Toyoda, from its earliest days to the 1950s. nurture the power of people’s creativity zukuri - the process of creating people who can How proud are you to be delivering the and intelligence to create and deliver value think by themselves to keep delivering better message of the Toyota Way all these for society. products and process. In the end, it is people’s decades later? knowledge and creativity that create value The Kaizen principles behind what became for us, and that concept is universal in today’s About 80 years ago, when Toyota Motor known as ‘The Toyota Way’ have not changed knowledge-based era. Company was a tiny start-up in rural Mikawa for centuries. It is a very practical and universal province, in Japan, Kiichiro Toyoda had every philosophy. It can be applied to any business, Dr. Honda also said that “everything needs to reason to give up. He faced difficulties with in any industry, delivering real value while be purposeful” and Kiichiro Toyoda’s idea was 1 Artificial Intelligence (AI): Healthcare’s New Nervous System, Accenture, 2017 finance, technology and available talent. simultaneously creating profit and steady always purposeful. He wanted to “fill every

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road in the world with cars made by I suggested to the head of the Western-style business improvement such an appropriate fit for the No matter what technology become Toyota.” His mission was clear. Eighty lab that NTT should establish a methodologies, which are still Middle East? available, it is people who create the years later, if you see the current state new organization to create tech widely taught in business schools, value and buy the value. Technology of the world’s roads, Kiichiro’s vision products to sell in the internet era, need alternatives. The Toyota total Toyota management is versatile, is a tool, a means to create the value. was realized to some extent. But Dr. using Toyota’s system management system, including TPD, scientific and objective. It also The Toyota Way is very versatile for Honda and Toyoda would still say “it is to create and deliver the value is the strongest candidate. encourages people’s creativity, the information/knowledge value era. not yet enough – we need more.” and profit. But at the time, nobody and organizational knowledge could understand why we would The Toyota management system is accumulation, to keep delivering Q: Have you been aware of the work Q: Has the way lean management is do that. based on focusing on the process value for the customer. This system Four Principles have been doing implemented changed or advanced to create value for the customer – can be applied to any organization, in across the Middle East, and how over the years you’ve been Today, for many start-ups around and that involves both people and any culture, in any country. encouraged were you by the quality involved? the world, the de-facto standard machines. For example, in a factory of winners at the Four Principles organization structure is the setting the production machinery is By investing its wealth from the Kaizen Awards? Yes, it has. Lean management in the heavyweight product management designed by production technology oil industry into the people that West tends to focus on the Toyota (HWPM) system – a term coined engineers who have the knowledge produce products, services and I’ve been very impressed by Production System (TPS) and the by Kim B. Clark at the Harvard to create the product duplication experiences that will sell in the world Four Principles and the work it is Gemba concept of continuous Business School to describe Toyota’s process with minimum cost and market today and for decades to conducting, while the Four Principles improvement. But The Toyota engineering system. And today capital. The machine operator will come, the Middle East can further Kaizen Awards were a major Way includes other aspects of I’m still explaining to old-fashioned also do kaizen of his assigned process strengthen its position. Knowledge- success. The winners all understood business, such as market research, Japanese companies the same to make it better. Someone’s job is based industries can be built the underlying concepts of lean product planning, design, product things that I said to NTT all those not just do what they are told to do, anywhere: Toyota started from management. Hopefully, together development, and research planning. decades ago. but instead to contribute to create nothing in the most rural area in the we can help them to reach the next the ideal process for the best possible center of Japan. level in their lean management In Japan, I teach the entirety of Finally, though, some companies outcome. The same principles are journey over the next few years. the management system. Some are now starting to implement then applied across every aspect Q: Do Lean principles need to companies then quickly understand the full Toyota Motor Corporation of the business and over time the be adapted to the Saudi Arabian that Gemba will not always bring management system, not just organization accumulates new context, or can the same principles them to the ideal state – the real Gemba, to try to make their knowledge and capability to grow. be applied everywhere? Toyota Way includes value creation organization better. by design and development (TPD) This accumulated organizational I am quite new to the Saudi Arabian alongside value-mapping techniques Q: What, in your opinion, knowledge is the real asset of your context, so I need to learn about (TPS). Product- and service-level elevates lean management above company – but it is not represented the people and culture, but I can design and development are other business improvement in its financial statements. say that the Toyota Way is very critical to make a whole company’s methodologies? versatile. American, Chinese, lean system. In Toyota management thinking, Korean, European and Latin Great question – and one that’s very intangible assets such as people American business have all used it Q: What are the biggest differences important, because I’ve seen so and processes are regarded as real successfully. I’d highly recommend you’ve seen between the start of many cases of Western-style business asset. The focus is to accumulate every organization in every country your career and now? improvement methodologies that organizational knowledge about to learn this sort of value-creation are harming Japanese companies. product, process and people’s science. I began my career in Nippon That’s why I wrote my book about capability – the three key intangible Telephone and Telegraph Toyota’s real management system. assets of every business. Toyota Q: As technology and things like Corporation (NTT) just as the is successful because it creates artificial intelligence advance, do internet was starting to emerge. Lean management is still very intangibles through purposeful you think lean management will Back then, NTT had the largest important. Everybody in every organizational effort. remain as relevant to businesses market value of any company in organization needs to learn lean over the next 20 or 30 years as it the world. thinking and techniques. But Q: What makes lean management has over the last 50 years?

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Blast off! Jordan launches its J-WAFS’ Prof. John H. Lienhard first nanosatellite with the elected as a fellow of AAAS after support of FRV outstanding career

Partnership with the Crown Prince Foundation Nicolas Fasquelle, Managing Director of FRV (MEA), John H. Lienhard, the Professor Lienhard, who has been recognized by AAAS delivers successful mission said: “The promotion of research and educational Abdul Latif Jameel for his work on energy-efficient desalination within his projects in the countries where we operate is Professor of Water and “distinguished contributions to thermal science and Jordan’s first nanosatellite was successfully launched one of FRV’s key values. We are proud to support Food and the director of engineering”, will be honored at a ceremony in February in December 2018 after receiving financial support initiatives like this, which will contribute to the the Abdul Latif Jameel 2019 at the AAAS Annual Meeting in Washington, D.C. from Fotowatio Renewable Ventures (FRV), a key recognition of the enormous talent and research Water and Food Systems Lab (J-WAFS), has been part of Abdul Latif Jameel Energy. work carried out by young Jordanians.” elected as a fellow of the American Association for Professor Lienhard said: “AAAS is one of the oldest the Advancement of Science (AAAS). scientific organizations in the United States. I have The launch took place in Vandenberg, California. Eighteen young engineering students, working been a member for 30 years, and in fact my parents also The satellite – called JY1-SAT – will gather images of with other academics and consultants, have built on The award recognizes Professor Lienhard’s lifetime body received AAAS’s Science magazine at our home when Jordanian tourism and the country’s cultural spaces the knowledge of Jordan’s first interns at NASA to of work and places him alongside previous winners I was a child. I am deeply honored to be recognized and is part of the Masar Initiative. successfully develop the JY1-SAT satellite. including Thomas Edison (1878), Linus Pauling (1939) as a fellow of this esteemed organization, and I and Grace Hopper (1963). Four of the 2018 Nobel Prize strongly support its commitment to using scientific laureates – James Allison, Arthur Ashkin, Frances Arnold principles to understand and tackle the world’s and George Smith – are AAAS-elected fellows. greatest challenges – including a secure and sustainable supply of water and food for everyone.”

Through a collaboration agreement with the Dr. Tamam Mango, CEO of the Crown Prince Crown Prince Foundation (CPF), FRV has played a Foundation, said: “We appreciate this strategic significant role in progressing one of Jordan’s most alliance we have built with FRV, as such innovative projects. partnerships support us in making big progress in achieving CPF’s development objectives as well as fulfilling our mission in supporting Jordanian youth.”

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Rice plants heavy with grain in southern Ibaraki Prefecture 30/08/15. Photo Credit © Mainichi/Takuma Nakamura

Since it was established in 2014, the reproduced below by kind permission. Crop yields fall about Abdul Latif Jameel Water and Food Systems Wheat with DNA tweaked to beat the heat, 5 percent for every Lab (J-WAFS) at the Massachusetts Institute and redesigned rice that can flourish in hot, degree of temperature of Technology (MIT) has gathered attention dry conditions. Work is now underway to bring rise, according to around the world for its pioneering work to these kinds of genetically edited foods to the United Nations help tackle water and food challenges in the dinner tables around the world, with the new and the Intergovernmental Panel on Climate face of climate change, population growth, rice estimated to be in bowls by about 2039, Change (IPCC). and increasing urbanization and development all necessitated by our warmer – and in across the globe. some places much drier and much more Meanwhile, an IPCC report released on October populous – planet. 8th, stated the Earth could be an average of The future of food: beating the heat with 1.5 degrees Celsius hotter compared to the genome edited crops “Climate change poses an enormous threat preindustrial era as soon as 2030. And that By Robert Sakai-Irvine, The Mainichi Staff Writer to food security for large parts of the world,” warmer world may see significant decreases in said Professor John H. Lienhard V, director of rainfall: 5 to 10 percent in large parts of Mexico, The Mainichi, the English-language news site of the Abdul Latif Jameel Water and Food Systems southern Africa, the Middle East and southern the Mainichi Shimbun national Japanese daily, Lab (J-WAFS) at the Massachusetts Institute China, and up to 20 percent in areas of southern recently featured the work of J-WAFS in an of Technology (MIT) of the United States Europe and North Africa. At the same time, article about the future of food including a look in emailed comments to The Mainichi. the world’s population will continue to grow, at an exciting J-WAFS-funded project relating He added that “changes to food production to 9.73 billion by 2050, and 11.2 billion by 2100, to crop resilience and gene editing. The article practices and even staple foods in our diet according to a U.N. estimate. originally published on November 28, 2018, is will be necessary.”

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into “C4” plants. The chemical processes genetically modified organisms that in this type of plant is much more efficient include DNA inserted from other sources, at converting solar energy into forms but relaxing rules for GMOs that have the plant can use (and some we can eat) had genes disabled or deleted, reasoning through photosynthesis – using sunlight that such genetic changes also occurred to make glucose from carbon dioxide and in nature. water – than its C3 cousins. In short, C4 plants produce more grain from the same “A lot of plant biologists were really amount of sunlight. shocked by the recent EU developments,” commented MIT’s Des Marais, adding, What’s more, “C4 plants do particularly “I hope other regions of the world well in hot and dry places – generally approach next-gen GM crops with a more yielding up to 50 per cent more than C3 open and evidence-based mind.” Oxford’s plants whilst using less nitrogen and less Langdale, meanwhile, predicted that water,” essential for plant metabolism, there would be “different ground rules” project head and Oxford professor Jane by the time C4 rice was ready to market, Langdale told The Mainichi in an email “not least if food shortages are as extreme exchange. For a warming world with as predicted.” a lot less rainfall in some areas, “the implications are enormous,” she added. If the GMO concerns are overcome, both Des Marais and Langdale were confident However, none of this is easy. The C4 genetically edited plants could provide for project is nothing less than the genes-up our hotter world’s growing population, redesign of one of the rice plant’s basic though a long road lies ahead. life processes, giving it new chemical properties and even new cell structures “The (C4 rice) project is on target but it in its leaves. Furthermore, genes are is expected that there will need to be a ‘networked,’ meaning that genetic 10-year engineering phase after the expression is based on interactions current phase ends next year, followed among the molecules themselves and by possibly 10 years of breeding. This puts Rice fields are seen in southern Ibaraki Prefecture in this 06/07/15 photo. Photo Credit: © Mainichi/Takuma Nakamura other substances and factors, so finding an end date of 2039,” said Langdale. which combinations of genes do what is In Japan, the Cabinet’s 2015 climate change Enter the aforementioned not-so- rice. They are looking for gene networks no easy task. Still, Des Marais emphasized that we also adaptation plan noted that rice yields thirsty crops. activated by these conditions, and how must work on better preserving the food were already falling. Furthermore, under plants then allot resources like nutrients There are also widespread worries over we already grow, managing water and soil the IPCC’s worst-case 3-degree warming “I think the genes and pathways that to survive. He added that genetic editing the future consequences of genetically better to boost yields, and helping small- scenario, “if a shift to high-temperature- we’re identifying through our approach based on the team’s research could be “a modified organisms (GMOs). On July 25, scale farmers tap the funds they need resistant varieties does not proceed, – spanning cell biology to whole plant good opportunity to improve crop resilience the European Court of Justice ruled that to maximize the potential of their land. the ratio of first-class rice will decrease physiology – could be good candidates for and food security in at-risk locations around any gene-edited plants – even those “To feed 10 billion people we’re going to nationwide,” except in the north of GM (genetic modification) intervention” the world.” not incorporating any outside DNA – need ... better varieties, better cropping the country. to keep yields up, MIT assistant professor fall under the European Union’s GMO systems, better access to markets,” he David Des Marais told The Mainichi in an Another endeavor Des Marais called Directive prescribing an extremely strict said. “GM is part of that, but possibly not MIT’s Lienhard noted that everyone can help email interview. “very exciting” is the C4 Rice Project. regime of checks and official approvals the most critical.” counter these threats through not wasting A 10-institution effort headquartered at before a GMO can go to market. food, using green energy and thinking Des Marais and his team are working on a Britain’s Oxford University, the project’s © 2018 The Mainichi Newspapers Co. “about how your personal food choices can J-WAFS-backed project to find the genetic goal is to genetically alter rice – a “C3” plant, On the other hand, an August 20th report All rights reserved. Reproduced by be most sustainable.” Meanwhile, “science foundations for responses to heat and water so-called because of the three-carbon by an expert panel at Japan’s Environment kind permission. and technology will aim for major results.” stress in a grass species related to wheat and molecules it makes during photosynthesis – Ministry recommended regulating

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Three sectors – insurance, automotive sales, we are delighted to be playing a part in coverage for its drivers in Saudi Arabia, including and service industries – are expected to enjoy this process.” newly hired women6. significant growth as women in Saudi Arabia take to the roads in ever increasing numbers. Early analysis has already highlighted the scale These commercial developments, alongside the of the potential impact: in Riyadh alone, almost expected surge in female car ownership, are key As part of the bold reforms sweeping through 750,000 female drivers are expected to be on the contributory factors in PwC’s expectations that Saudi Arabia as it works to achieve the ambitions road by 20203. A further 800,000 will join them the Saudi Arabian motor insurance industry will of its Vision 2030 plan – including increasing in Makkah province, with the total number of grow 9% per annum until 2020 to reach a total women’s participation in the workforce from female drivers in Saudi Arabia set to reach three value of US$ 8 billion – a near three-fold increase 22% to 30%1 - the country issued its first driving million by 2020 – representing up to 20% of the on the US$ 2.9 billion in premiums collected licenses to women in June 20182. country’s adult female population4. in 20177.

The decision is one of the most high-profile Such a significant increase in the number of “Women driving will ultimately give them reforms to be implemented over the past few road users is set to have key economic benefits more mobility in every sense – logistically, years and promises to deliver enormous change for the country, with businesses in a range of socially and economically – while at the same to individual freedoms, household logistics, fields expected to enjoy exponential growth. time have a positive impact on the country’s business operations and the domestic economy. Car leasing alone is expected to enjoy an annual development in the long term, which is a key growth rate of 4% between 2017 and 2025, for pillar of Saudi Vision 2030,” said Hassan Jameel. Abdul Latif Jameel Motors, as official distributors example, while women-only driving schools of Toyota and vehicles throughout Saudi with female driving instructors is another sector Arabia, is at the center of this ongoing revolution, where high growth rates are anticipated. Photo Credit © Yousef Doubisi/AFP deploying almost 100 female front-line staff to showrooms across the country with the aim of The impact is expected to be even bigger for providing advice and support to women looking automotive sellers and motor insurance providers. to purchase their first vehicle. According to PwC’s projections, automotive sales are set to increase by 9% per year until Women can also enjoy convenient and affordable 2025, which will in turn facilitate “significant Women set to access to driving schools across the country opportunities for market entry in the used cars after Abdul Latif Jameel Motors ‘Together segment in the short to medium term5”. from the Start’ initiative supplied over 500 Toyota vehicles to driving schools at Princess Motor insurance has not traditionally penetrated drive significant Noura Bint Abdulrahman University in Riyadh, the Saudi Arabian market to the same degree King Abdulaziz University in , Imam as some other countries. But that, too, could be Abdulrahman bin Faisal University in Dammam about to change. and Tabuk University. automotive and Following an announcement from the Transport Hassan Jameel, Deputy President and Vice Ministry in mid-August that women will also be Chairman of Abdul Latif Jameel, said: “Allowing able to register as taxi drivers, for example, women to drive is a significant milestone for ride-hailing app Uber has announced a economic growth Saudi Arabia and our society as a whole, and partnership with underwriter AXA to provide

1 Saudi Arabia job growth likely as woman driver ban ends, BBC, 22 June 2018 5 Women driving the transformation of the KSA automotive market, PwC, March 2018 2 Saudi Arabia issues first driving licences to women, BBC, 5 June 2018 6 Saudi women driving auto insurance growth, Oxford Business Group, 26 October 2018 3 Women driving the transformation of the KSA automotive market, PwC, March 2018 7 Saudi women driving auto insurance growth, Oxford Business Group, 26 October 2018 4 Women driving the transformation of the KSA automotive market, PwC, March 2018

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Revolutionizing healthcare the intersection of computer science, Machine learning big data, and life sciences. Leading the revolution in disease prevention, detection, and treatment for humanity Anantha P. Chandrakasan, Chair of J-Clinic, talks to Opening Doors about his hopes for the newest MIT/Community set to transform Jameel partnership. Anantha P. Chandrakasan, Dean of the MIT School of Engineering and the Vannevar Bush Professor of Electrical Engineering and Computer Science, the face of global is the recently appointed Chair of the Abdul Latif Jameel Clinic for Machine Learning in Health (J-Clinic). Over the next few years, Anantha and the J-Clinic team will be pushing the boundaries of healthcare global healthcare research to deliver real-world impacts in disease prevention, Regina Barzilay, (second from left) a Professor at MIT and a breast cancer survivor, discusses her own experience with diagnostics, and drug discovery the disease and how she uses data and machine learning to advance detection and treatment at a recent Washington and development. Post Live event © The Washington Post. Hear more here.

Opening Doors spoke to Anantha about We already had people working on departments, centers and labs at MIT. In the latest partnership between MIT and machine learning at MIT, and others fact, when we were defining our ‘Quest Community Jameel, and how he plans to on healthcare, and there was some for Intelligence’ initiative, we found there maximize its impact in the coming years. work at the intersection of the two. were 200-plus principal investigators I saw J-Clinic as an opportunity to bring at MIT working on AI related topics, that intersection together and make a including healthcare-related research. truly global impact with our work in this crucial field. J-Clinic is a way to encourage collaboration between them all, because Q. How heavily involved was MIT in the innovation we’re seeking is only these fields before the creation of going to happen if we bring together Q. When you first heard about the J-Clinic? researchers working on machine learning proposals for J-Clinic, what was and AI with those working on healthcare your initial reaction? AC: We were already involved in research technologies. around AI and healthcare, linked to our AC: I first discussed it with Mohammed proximity to Boston’s world-leading We also need to foster close connections Jameel in September 2017. Straightaway, healthcare cluster. We have the Institute with the hospitals and with the industry I was excited by the opportunities of for Medical Engineering and Science players and innovators that can help combining global healthcare with some (IMES) here at MIT, the Computer to commercialize some of these ideas. of the leading-edge AI research at MIT to Science and Artificial Intelligence Collaboration and innovation have enable new ideas to emerge. Laboratory (CSAIL), and many more little value in isolation. There is a whole

© Abdul Latif Jameel IPR Company Limited. All rights reserved. The Abdul Latif Jameel name, and the Abdul Latif Jameel logotype and pentagon-shaped graphic are trademarks, or registered trademarks of Abdul Latif Jameel IPR Company Limited. 14 The Abdul Latif Jameel Magazine Winter 2018/19 ecosystem that needs to come together personalized healthcare possible. AC: It’s hard to say. There have been a lot help drive the next generation of excited about. Professor James J. to make sure innovation is translated into We will be able to track an individual’s of innovations recently, but there need Developing cost-effective diagnostic healthcare innovation. Collins is the leader of synthetic biology, impact, and that’s what makes J-Clinic so data, understand it in relation to the to be many more to get to where we tests to detect and alleviate and Professor Regina Barizlay, is the exciting. J-Clinic can be the catalyst for wider population, and customize want to be. So it will be a combination of health problems As a personal goal, I’d like to take this leader of machine learning for health. this new type of collaboration. treatments more individually. That’s both long term and short-term results. technology to all parts of the world. Then there’s Institute Professor Phillip a very exciting opportunity. This is reflected in the way J-Clinic is Our researchers love to solve these A. Sharp, a Nobel laureate who has Q: What has been the current impact of set up. Some of the funding is going kinds of problems, and I’m very keen advanced basic science and brought his AI in healthcare, and how much further But ultimately, I’d love to see this to target the long term, more basic to encourage them to find the solutions innovations into the commercial world, is there to go? technology looking at the prevention of research that has a longer time horizon. needed to move this technology giving us expertise in research and diseases. These are the more futuristic Other funding will target solutions that forward worldwide. entrepreneurship. All these people are AC: It’s still in the very early stages. opportunities. Perhaps we’ll be able to are closer to commercialization and look experts in their field, and all of them also The idea of AI, and particularly machine detect tumors even before radiologists at how we can help to accelerate these Set against those ambitions, though, have extensive experience working with learning, has recently re-emerged can see them on a mammogram – that’s ideas from the lab to impact, working Jonathan Gootenberg and Omar Abudayyeh is the reality that getting access to the healthcare industry itself. holding a paper strip that displays a positive because of advances in image recognition the kind of ambition we’re working with MIT’s Deshpande Center for SHERLOCK readout data will be our biggest challenge. technology, the exponential growth in towards. The first achievement is likely Technological Innovation. It is something we will have to solve. Q: Finally, J-Clinic is the fourth MIT the power of computing/GPUs, and the to be detection, then better treatment, MIT researchers are working on The better access to data we have, collaboration with Community Jameel. availability of huge amounts of data. then personalized treatment, and Q: How did you decide on J-Clinic’s embedding machine learning the better our prediction and treatment How important has the MIT/Community finally disease prevention. That’s our three stated areas of focus – techniques into devices such as approaches are going to be. Jameel partnership been over the last Early breast cancer detection has been ultimate goal. preventative medicine, diagnostic tests, wearables and wireless biosensors few years? one of the successes so far – in fact, one and drug discovery and development? that may be able to both detect and Finally, some of our research has to of our faculty colleagues, Regina Barzilay, Q: Using AI and machine learning for alleviate health problems. With these be focused on the ethical use of these AC: It’s been absolutely instrumental. has done some pioneering work on the disease prevention sounds like science AC: We looked to see where we could low-cost devices, machine learning technologies. Those questions are Our students want to make an impact use of machine learning for breast cancer fiction. Is it realistic? make the biggest impact. With diagnosis, and data inference can be performed not scientific, but they are equally on the world. So when you look at the detection. But overall, AI in healthcare is for example, I’m thrilled that J-Clinic will in a small footprint, mitigating important if we want to successfully Poverty Action Lab (J-PAL), the Water still a very new field. AC: Not for every disease, but I believe not just target the hospitals with the the need for large, cloud-based deploy our research. and Food Systems Lab (J-WAFS) and we can certainly make progress on best facilities. We want to do diagnosis infrastructures. The potential for the World Education Lab (J-WEL), these What really excites me about this whole several different fronts, enabled by the in rural settings, like India, for example, broad reach and global impact is high. Q: Could AI and machine learning are the kinds of deep and important area is the potential for these new kind of unique collaboration that J-Clinic where they may not have access to close the gaps between the quality problems our students want to address technologies to have an impact far can provide. mammograms or there may not be a Making an Impact of healthcare people can access in through their research. J-Clinic fits beyond big hospitals in big towns single doctor for an entire village. Feng Zhang, the James and Patricia different parts of the world? perfectly into this environment. and cities. It could transform One of the biggest challenges is around The promise of bringing AI technology to Poitras Professor in Neuroscience, healthcare in a wide range of settings access to data, because today very little healthcare environments that and James Collins, the Termeer AC: Yes, I believe so. That’s a big part These programs have been absolutely worldwide, including rural facilities and of the data that’s collected is actually may not have the kind of resources Professor of Medical Engineering of it. You can certainly envisage a game-changing. I’m particularly excited emerging markets. used. There is bound to be hidden enjoyed by the developed world is and Science, have pioneered a situation where machine learning acts about the opportunity for the programs knowledge buried in that data, we just incredibly exciting. technology called SHERLOCK (Specific as the first step in deciding who, in a to interconnect and amplify each other’s Q: Are we talking about a fundamental can’t access it. In time, I believe there will High-sensitivity Enzymatic Reporter rural community, should go to a bigger impact over the coming years. It’s a revolution in healthcare, or is it just a be advances that allow us to access a lot In preventative and more personalized unLOCKing) that adapts the CRISPR hospital in the nearby town, for example. great opportunity for J-Clinic. We hope case of improving current practices? more of the data that’s collected. medicine, it’s exciting to consider being gene-editing technology to target But there is a lot to do before that. to partner with the other J-Labs in able to target and create drugs for a RNA and can be used as a rapid, What new kinds of devices will we need very specific ways in both the short AC: A bit of both. Certainly, it will Q: How quickly might we see some particular person. At the moment, it’s a inexpensive diagnostic tool. And to take these new systems out into and long term. streamline and make much more practical results from J-Clinic? completely open playing field. And we technologies such as high-throughput the real world? What innovations and can also use machine learning to guide mass spectrometry that can analyze algorithms will we need to develop to The partnership with Community Jameel the process of drug discovery, creating the content of single cells in tissue make best use of the data we have? has provided us with much-needed drugs that target very specifically- biopsies are also enabling scientists to And can we work with governments resources to facilitate this valuable work. defined groups of people. better predict and detect disease. to subsidize some of the equipment But more importantly, it’s enabled us to healthcare workers will need? develop a research framework in which Q: What are your ambitions for J-Clinic our students thrive, creating connectivity over the next five or 10 years? diagnosis, and drug discovery. I’d like to Q: How pleased are you with the that can help to make a practical, real- explore how we can make partnerships strength of J-Clinic’s leadership team? world impact. AC: In the short term, we’ll look to with both hospitals and industry, AC: I’m thrilled. Having two MacArthur develop new algorithms and have particularly with regards to deploying fellows as the co-leads, covering machine an immediate impact with some of our ideas, and we also want to spin out learning and health from different J-Clinic ABDUL LATIF JAMEEL CLINIC FOR our ongoing work on detection, our research and create start-ups to perspectives, is something to be very MACHINE LEARNING IN HEALTH

© Abdul Latif Jameel IPR Company Limited. All rights reserved. The Abdul Latif Jameel name, and the Abdul Latif Jameel logotype and pentagon-shaped graphic are trademarks, or registered trademarks of Abdul Latif Jameel IPR Company Limited. 15 The Abdul Latif Jameel Magazine Winter 2018/19 Guests at one of Saudi Arabia’s best hotel chains will soon benefit from better experiences delivered as a result of a pioneering partnership between Lean Management consultants Four Principles and Mawaddah International Group.

Four Principles will work to integrate the Japanese ‘Kaizen’ philosophy of continuous improvement across Mawaddah’s hotels. The introduction of the Lean culture is expected to cover everything from day-to-day operations though to Umrah visa services, resulting in improved efficiency, increased Seif Shieshakly, Four Principles Co-Founder and business performance and heightened Managing Partner guest experiences. Four Principles will work with Mawaddah, Seif Shieshakly, co-founder and a hotel operator specializing in Hajj and managing partner of Four Principles, Umrah services in both Makkah and said: “In line with the government’s Medina, to bring positive change to areas Vision 2030 plan to boost the including sales strategy, procurement, tourism industry in Saudi Arabia, the warehousing and stock management, hospitality sector continues to witness and hotel operations. tremendous growth aimed to cater to domestic and international tourists. Karim Al-Sharif, CEO of Mawaddah We are proud to be part of supporting International Group, said: “Our mission this growth through implementing is to deliver a reliable and valued continuous improvement projects service to our guests during their with local hospitality establishments stay at the country’s holy sites. in order to deliver additional value to We look forward to engaging with their customers.” Four Principles and are confident this shared effort will optimize our ‘Kaizen’ hotel: Lean Management principles were processes and therefore enhance first developed by Toyota Motor our customers’ satisfaction. This Corporation, a long-term partner of project represents an important step Abdul Latif Jameel. They are designed to towards our vision to offer pilgrims Four Principles to embed lean boost performance, eliminate waste and a memorable religious experience maximize effective use of resources. through exceptional hospitality.” management across Mawaddah International Group

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Almar Water Almar Water Solutions is awarded Residents of Nairobi, for example, have of life for billions of people in developing the contract to develop Kenya’s first faced water rationing for many years, countries around the world. large-scale desalination plant. Opening while a dry spell early in 2018 created an Doors spoke to Carlos Cosin, Chief acute water shortage in several Kenyan “The key element of human life is water,” Executive Officer of Almar Water cities, including Nairobi, Mombasa, says Carlos Cosin, CEO of Almar Water Solutions helps Solutions, about helping to tackle the Kakamega, Kericho, and Migori4. Solutions, part of Abdul Latif Jameel country’s looming water crisis and his At the time, residents of Mombasa who Energy. “Without water there is no ambitious plans for the future. were struggling against an acute water sustainability. There are many billions shortage were reported to be buying of people that don’t have access to We’re Few countries face water and 20 liters of water at an average of a reliable source of potable water. sanitation problems as intense as 0.30 US dollars5. Because we often look at sustainability tackle Kenyan Kenya. Its problems stretch beyond from the standpoint of developed simple water scarcity, with urbanization With 19 million Kenyans lacking access countries, water is often not perceived and poor sanitation compounding its to safe water6, and a large population as a big issue. But from the standpoint difficulties. Indeed, 41% of Kenyans still of women and children spending up to of developing countries, water is much rely on unimproved water sources, such one-third of their day fetching water more important than power.” as ponds, shallow wells and rivers and in the hot sun from the nearest fresh water scarcity only 9 out of 55 public water service water source7, the need to find effective The first steps to water success providers in Kenya provide continuous solutions has never been more pressing. It is this acknowledgment of water’s water supply1. critical role in global development that Organizations like the Abdul Latif Jameel Africa-focused water charity, The Water World Water and Food Security Lab Project, states that “Kenya’s natural water (J-WAFS) at the Massachusetts Institute resources do not provide an equitable of Technology (MIT) are working hard to delivery of water to the various regions overcome challenges such as these. of the country and the country’s water basins do not reach an equitable area of J-WAFS has already made a series of the country2”. significant steps and continues to fund projects that could have a large-scale Rapid urbanization is identified as a impact on water scarcity and pollution key reason many Kenyans face water issues around the world. It provided two and sanitation problems. According to years of funding support to researchers Water and Sanitation for the Urban Poor looking to develop low-cost water filters (WSUP), another leading water charity, using sapwood xylem, for example, a rapidly growing urban population has potentially bringing safe and affordable led to overcrowded informal settlements drinking water to the world’s lowest- where residents have little access to income groups. It also funded research water and sanitation services3. attempting to address issues around the scalability and cost of water desalination.

Cutting edge research of the kind undertaken at J-WAFS is a key part of the longer term solution. But in the shorter term, the challenges around water scarcity remain a day-to-day fact

1 Kenya, Water.org, accessed July 2018 5 Kenya’s major towns facing water crisis as climate change bites, Xinhuanet, 19 February 2018 2 Water in Crisis – Kenya, The Water Project, accessed July 2018 6 Kenya, Water.org, accessed July 2018 3 Kenya: Tackling challenges caused by rapid urbanisation, WSUP, accessed July 2018 7 Water in Crisis – Kenya, The Water Project, accessed July 2018 4 Kenya’s major towns facing water crisis as climate change bites, Xinhuanet, 19 February 2018

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one of the best teams in the water However, Cosin insists: “We’re not just Mombasa for their vision and concern sector. Winning our first major public looking at desalination.” He adds: for their population. As they say, it is project is a key milestone.” “The treatment of waste water, to not the cost of water, but the cost of bring it back to world standards, not having water.” is usually a cheaper process than desalinating water from the ocean, From bringing safe drinking water which brings down costs for to more than a million people in agricultural or industrial uses.” Mombasa, through to pushing forward one of the most innovative energy Almar Water Solutions is also able companies in the world, Carlos Cosin to develop innovative solutions that has much to contemplate. But he combine its expertise and capabilities remains upbeat for the future – both across different sectors. of Almar Water Solutions, and the populations it serves in Africa, the Fady M Jameel, Deputy President & Vice Chairman, “We believe the future is solar Middle East, and the rest of the world. Abdul Latif Jameel, signs the contract for Mombasa’s first large scale desalination contract with the desalination. Our teams are working Honorable Ali Hassan Joho, Governor of Mombasa together to take this a step further. He says: “Almar Water Solutions has looks on. Eventually, as battery storage allowed Abdul Latif Jameel Energy facilities continue to come down to become a leader in the key led Abdul Latif Jameel Energy to form migratory movements in Africa. If By combining skills and knowledge in in price, we’ll be able to have a sector that’s driving sustainability. Almar Water Solutions 18 months water is not available, then people both water solutions and renewable 24-hour supply of electricity from The organization also funds the ago. It is a decision that is already tend to move to where water is energies such as solar and wind power renewable energy.” Abdul Latif Jameel Water and paying dividends, after it was recently available. They relocate. If water was from their sister company FRV, Almar Food Security Lab (J-WAFS) at awarded the contract to develop to be available, then there would be Water Solutions is in an enviable For now, though, there are more the Massachusetts Institute of Kenya’s first large-scale desalination less migration of people from one situation, with a clear and distinctive immediate concerns. “We need Technology, so water is something plant. place to another looking for water.” proposition. “We’re starting to see to structure the financing of the that’s already front-of-mind in our He adds: “This project in Mombasa an expectation in the market that Mombasa project, which is going very organization. It’s the key element for The development will have a capacity is a very important step. Mombasa companies need to provide a joined-up well. We’ve had good discussions and both sustainability and population of 100,000m3 per day and supply is a city port that doesn’t have service including wind, solar and water, we’re making real progress. We’re growth, especially in the Middle East.” water to Kenya’s second largest city, desalination. Today, it is buying water and there are very few companies that already starting the evaluation of the Mombasa. from neighboring counties. It depends have the expertise in both industries,” site, and we’ll start construction in on those counties, and whether those he says. the first half of 2019.” Mombasa has an urban population of counties have enough excess water to just over one million, almost a quarter send to Mombasa.” Strategic targets, ambitious goals “People will be watching very closely of these live in informal settlements8, To achieve its ambitions, Almar Water the execution of the Mombasa and roughly 66% of its low-income “There are periods of days when Solutions is monitoring several key project, and how the delivery of the population has no access to safe and there are water blackouts, of non- markets around the world. Alongside plant goes. Mombasa is also actively affordable water9. supply of water, and this obviously its project in Kenya, it is also active in improving its water distribution has a huge effect on the population. South Africa, Chile, Peru, and Cyprus. network, which will mitigate some Carlos says: “It’s not only a question This new plant, built by Almar Water It is looking at the most effective way of the issues it’s been having – if you of whether there is water available Solutions, will not only address to enter the Egyptian market, where lose a major portion of water in a locally or not, but whether the little Mombasa’s water needs, but also desalination is increasingly being used faulty pipeline that can become an water that might be available is reduce its reliance on water coming to complement water supplied by issue in itself. potable. Can people use it?” from third parties.” the River Nile, and continues to focus on Saudi Arabia – the home market This is a major infrastructure “The situation then becomes even It is also, says Mr Cosin, a significant of Abdul Latif Jameel Energy and the development that will improve more complex, because the lack of project for Almar Water Solutions. largest desalination market in the the lives of everyone in the city, a Carlos Cosin, Chief Executive Officer water is the source of many of the He says: “Almar Water Solutions has Middle East. testament to the Government of Almar Water Solutions

8 Mombasa: Supporting the utility to provide services to low-income communities, WSUP, accessed July 2018. 9 Mombasa: Supporting the utility to provide services to low-income communities, WSUP, accessed July 2018.

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Since entering the Turkish market and light commercial vehicle sales and also electric vehicles (EV) will really in 1998, Toyota and its partners fell 34% compared to the same period start to increase. Abdul Latif Jameel have consistently in 2017. worked to achieve long-term growth in Our major advantage is that Toyota has the automotive sector and to improve Q: According to the Turkish Electric been developing hybrid technology for consumer service and choice through and Hybrid Cars Platform, sales of more than four decades and has been their joint ‘guest first’ philosphy. Now, hybrid cars rose by 61.5% in the first selling hybrids for many years already. as the automotive industry prepares for half of 2018. What is the major reason There are approximately 13 million a once-in-a-generation technological for this rise? Toyota hybrid cars already in operation shift away from diesel vehicles, the role worldwide, with another 1.5 million of hybrid cars is becoming increasingly The Turkish market has experienced added every year. prominent. Opening Doors met with promising growth, thanks to growing Toyota Turkey Marketing and Sales CEO consumer awareness of hybrid Ali Haydar Bozkurt to learn more about technology and the SCT incentive on this rapidly changing market. hybrid models. We mobilized all our retailers in Turkey to promote interest in Q: Abdul Latif Jameel and Toyota have hybrid cars, and the rise in hybrid sales been together in Turkey for over 20 reflects this trend. At Toyota, we’ll work years. How has Toyota’s position in continuously to ensure our people are the market changed? And what well-informed on the environmental, makes you most excited for the economic and driving experience next five years? benefits of this technology.

At Toyota Turkey, we sold 30,485 In Europe generally, there is a growing Ali Bozkurt with the Toyota C-HR Hybrid For more than 20 years, vehicles in the first 11 months of 2018. shift towards hybrid cars. As an In November 2018, we sold 5,403 cars, alternative to conventional petrol or Q: Toyota has the largest share of the topping the charts with a market share diesel cars, hybrids can now offer a wider hybrid market with the C-HR, RAV4 and of 11.7% - a huge success. Now, we’re range of models. In Turkey, half the 2017 Auris models. Why are Toyota hybrid gearing up for 2019, when we aim to use sales of the Toyota C-HR came from the cars so popular? Toyota Turkey has led the strength of Toyota’s new models hybrid model. to ensure we perform at the same Apart from the unique hybrid driving level, despite the fluctuating economic Q: What is the future of the hybrid experience, hybrid technology appears conditions. market in Turkey? to be the most economical and the Turkish automotive ecological solution in the medium to Q: The Turkish currency faced big The whole world has started to take long-term, without involving rent-a- fluctuations over the last 12 months. measures against diesel cars. We’ll see battery costs and without requiring How did this situation affect the the effects of those measures in Turkey major nationwide charging stations or automotive market? in a few years’ time, but consumers other similar infrastructures. industry. are already changing their behaviour. The rise in exchange rates has had a For drivers covering less than 30,000- In the Turkish market, we have the CEO Ali Haydara Bozkurt outlines his future vision negative effect on sales, as have higher 40,000 km per year, buying a diesel broadest hybrid product line-up – interest rates. Fluctuations in exchange car is already a questionable personal including the Yaris Hybrid, RAV4 Hybrid, rates have an even bigger negative economic decision. The difference Prius, Auris Hybrid, Auris Touring Sports effect as they prevent you from being today is that more and more people now Hybrid, and Toyota C-HR Hybrid. This able to plan with any kind of certainty. realise this fact. positions us both as pioneers and the The sector is slowly starting to pick leading hybrid brand in Turkey – just as up momentum, however, from the Different brands have announced they we are in many other locations around Special Consumption Tax (SCT) and VAT won’t develop new diesel motors in the the world. The rapid growth in the incentives launched in early November. next three to five years, and my own shift to hybrid technology will only This is despite a generally weaker view is that we’ll see a significant decline increase from 2020, when every automotive market during the first in diesel automobile sales from 2020 Toyota passenger car is offered in 11 months of the year, when automobile onwards. That’s when sales in hybrids – a hybrid version.

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Q: When will hybrid cars become Q: Do you expect fuel prices will help The SCT rate applicable for hybrid cars in Industrial users of Teksan generators will benefit a ‘normal’ preference of people to drive consumers towards hybrid cars Turkey is 45% to 60% for passenger cars from increased warranty and parts support after in Turkey? in the next five years? with an electric motor above 50KW and a new partnership between Abdul Latif Jameel with a motor cylinder volume of 1,600 Machinery and Kanoo Machinery was revealed at From 2021, much more sensitive Yes, I think this is inevitable. Fuel prices cm3-1,800cm3, compared to the previous an event in Jeddah, Saudi Arabia. regulations on emissions will be in Turkey rose 22% between January rate of 90%. The SCT rate for hybrid cars introduced around the world. I expect 2018 and December 2018. Facing such with an electric motor power of 100 KW, Kanoo Machinery is a regional distributor of Fergus Burke, Executive General Manager of Kanoo diesel sales to minimize as time goes by, increases, Turkish car users have focused and with a motor cylinder volume of Perkins Engines, a diesel engine manufacturer I&E, said: “With a heritage that dates back more and hybrids will be the first alternative on cheaper-to-run vehicles, including 2,000 cm3-2,500 cm3 is now 100%-110%, that powers the Teksan generators supplied by than a century, Yusuf Bin Ahmed Kanoo is one when it comes to replacing diesel. hybrids, which can reduce costs by up to compared to 145% previously. Abdul Latif Jameel Machinery. of the largest family-owned multinationals 38% depending on the usage dynamics. in the Middle East. It is proud to appoint Already, 33% of drivers in Turkey name Hybrid cards now enjoy the same tax The new partnership expands and deepens the Abdul Latif Jameel Machinery as an OEM dealer hybrids as their preferred choice for their Q: How important are government rate as Turkey’s favourite vehicles, after-sales support available across Saudi Arabia, for Perkins diesel engines in Saudi Arabia.” next car. Only 2.5 years ago, that figure incentives in encouraging people to making them much more affordable. meeting rising public demand for safe, affordable was just 18%. 76% of people now answer buy hybrids? Hybrid cards manufactured in Turkey and reliable power. M. Arif Chishti, Managing Abdul Latif Jameel Machinery is a leading provider ‘yes’ to the question ‘would you consider would be even more competitive. Director of Abdul Latif Jameel Machinery, said: of commercial vehicles across North Africa, and buying a hybrid car?’, while only 3% claim The incentives recently introduced in “A Kaizen approach to consistently improving industrial and heavy equipment in Saudi Arabia. they have never heard of hybrids – down Turkey, such as SCT, have given hybrid Thanks to this adjustment, hybrid the best-in-class customer support needs of our It sells, rents and provides parts, service and financing from 10% just 2.5 years ago. technology an official ‘seal of approval’, cars that were once considered to be partners and customers is central to our work for global, industry-leading brands including and so strengthens consumers’ the technology of the future are now at Abdul Latif Jameel Machinery.” Komatsu, Manitou and Teksan Generators. All of these are important developments, confidence around hybrid vehicles. increasingly taking their place in and Toyota is striving towards a target of today’s traffic. more than half of its global sales coming from hybrid vehicles.

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Management, partners, customers and staff celebrate 20 years of success and partnership for Abdul Latif Jameel Motors in China in November 2018.

Abdul Latif Jameel Motors in China celebrated evaluation process of overall performance. its twentieth anniversary of operations The Qingdao FTMS branch has also been in the country at a special ceremony consistently rated as one of the top dealers held in in Chengdu on November 23, 2018. for customer service (amongst the 545-strong Since establishing a presence in 1998, network) in China. Abdul Latif Jameel Motors has expanded from a single Toyota authorized service station, to a network of eight full-service branches for Toyota and Lexus brands, with cumulative new car sales reaching over 100,000 units at the end of 2018.

This has led to the company acquiring several high-profile industry awards, which Capitalizing on the insights and experience were recognized as part of the anniversary gained through more than 60 years of celebrations. operations in the automotive sector across From left to right: 凃诗俊Johnson Tu, 邵春阳 Shao Chunyang, several countries, Abdul Latif Jameel Motors Abdul Latif Jameel Motors’ China operations Irfan Yousef, (CFO Abdul Latif Jameel Intenational), has developed a proposition with a strong have been awarded with the prestigious Toyota 董颖 Dorothy Dong, Fady M. Jameel, (Deputy President and ‘Guest First’ philosophy, and implemented Gold and Silver awards – the highest-level awards Vice Chairman, Abdul Latif Jameel International); Hasan Al Alami, (Senior Managing Director, International Automotive Operations this into the Chinese market to meet growing that can be presented by FAW Toyota Motor at Abdul Latif Jameel) George Wang, (Country General Manager, consumer expectations. Sales Co., Ltd. (FTMS) - based on a rigorous Abdul Latif Jameel Motors in China)

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“We are proud to represent two of the world’s most recognized passenger vehicle brands, Toyota and Lexus, in the world’s biggest market, China.

Our commitment to adding value, industry experience, and deep roots in the country has seen us recognized as an automotive partner of choice.”

George Wang (王恒), Country General Manager Abdul Latif Jameel China

Abdul Latif Jameel Motors has eight branches Six of the company’s Associates claimed national in China: Chengdu FTMS, Chengdu GTMC and awards from Toyota, including a clean sweep of Leshan FTMS in Sichuan Province; Yinchuan the top three prizes in the FTMS Insurance and FTMS in Ningxia Province; Wuhan FTMS and Finance category. Wuhan Lexus in Hubei Province; and Qingdao FTMS and Laizhou FTMS in Shandong Province.

Abdul Latif Jameel Motors China award winners

From left to right: Abdul Latif Jameel Motors China Associates pictured receiving their long service awards: FTMS Insurance and Finance 李强 Li Qiang, 李作发 Li Zuofa, 夏慧芳Xia Huifang, 裴锡玉Pei Xiyu, Hassan, 李蔓Li Man,张建庭Zhang Jianting, 王恒George Wang st nd rd During the event, several long-serving employees customer service has secured success, which is from the China-based operations were presented recognized today with these esteemed awards. 1 2 3 with Loyalty Service Awards, and recognized for We would like to thank our partners, employees Ding Xing Chang Yong Chen Bing their ongoing dedication and contributions. and most of all customers for their continued Qingdao FTMS Chengdu FTMS Qingdao FTMS Speaking at the event, Fady M. Jameel stated: support on this 20-year journey; we look forward to continuing our relationship for many more years to come.” FTMS Body and Paint Evaluating and Pricing FTMS Trainer Skill Abdul Latif Jameel Motors China also celebrated some of its most loyal customers, who talk about their experiences in this film: st st rd “China has always been a fast-paced and exciting market, consistently maintaining its position as 1 1 3 the largest automotive industry in the world Zhou Kai Zhang Kaiqiang Jiang Weijie since 2008. Chengdu FTMS Qingdao FTMS Chengdu FTMS It has also been a landscape in which Abdul Latif Jameel’s commitment to exceptional

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Almost five years on from its formation projects first funded in 2016 that have at the Massachusetts Institute of recently reached their conclusions. Technology (MIT), the global reach and enormous potential of the research Active materials for heavy metal supported by the Abdul Latif Jameel extraction from water Water and Food Systems Lab (J-WAFS) PI: Timothy Swager, John D. MacArthur grants is becoming ever clearer. Professor of Chemistry, Department of Chemistry Nearly 60 MIT Principal Investigators (PI) from 19 MIT departments, labs, and By developing scalable designs for centers; 58 funded doctoral, masters, polymer-based membranes that can and undergraduate students; 35 post- remove toxins, such as lead and mercury, docs, and 15 additional research staff from water at the molecular level, are among those involved in the skilled principal investigator Timothy Swager and diverse research community hopes to develop a technology that fuelled by J-WAFS’ funding. At MIT, the could transform the water industry. J-WAFS seed grant program is the most The membranes work by manipulating significant funding source for water and electrical charges to catch and release food research. This support provides the toxic metal ions. So far, Prof. Swager’s MIT research community with essential team has built and validated a prototype resources as they strive to tackle some of filter that can successfully remove both humankind’s most severe challenges. metals, as well as show how it could be used at an industrial scale. The team has Their research, it is hoped, will deliver already secured financial support from significant impacts on water and the MIT Energy Initiative to build on its food safety and supply, despite the successful research results. This follow- increasing demands on our water and on grant is supporting the application food systems caused by climate change of the membrane production process and consumption. J-WAFS funding also toward the creation of high-performance extends beyond early “seed” research fuel cells. Prof. Swager is also exploring grants. Their J-WAFS Solutions Program how the same filtration strategy could supports the commercialization of these be used to extract specific molecules and other innovative technologies from plants. and approaches.

MIT President L. Rafael Reif and Hassan M. Jameel, President of Community Jameel Saudi Arabia, signing the agreement for the J-WAFS Solutions commercialization program in May 2015, one year after J-WAFS was inaugurated.

With requests for proposals for the J-WAFS achievements – a proud 2019 J-WAFS initial seed grants already distributed, Opening Doors looks back history of progress at the success of some of the initial

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Bacterial viruses as pathogen control microfluidic sample preparation Estimating the benefits to How does air pollution affect crop agents in aquaculture systems platforms strengthening water markets production? While much research PI: Martin Polz, Professor, Department PIs: Jongyoon Han, Professor, PI: Christopher Knittel, George P. has been done on the effect of of Civil and Environmental Engineering Department of Electrical Engineering Schultz Professor, Sloan School of ozone on crop health and yield, and Computer Science and Management little research exists on the effect One of the many challenges faced by Department of Biological Engineering; of particulate matter. aquaculture farms is population decline Timothy Lu, Associate Professor, As water scarcity becomes an due to bacterial infection. Oysters and Department of Electrical Engineering increasingly pressing challenge, Professor Colette Heald of the shellfish are particularly vulnerable to and Computer Science and how can economic policy promote Department of Civil and Environmental infection, and they are often treated Department of Biological Engineering more efficient water use in urban and Engineering noticed this research with large doses of antibiotics. agricultural contexts? gap. She used a 2016 J-WAFS seed Detecting foodborne pathogens grant to examine the effects airborne However, this strategy is not always in food production and processing By compiling the first known complete particulate matter on crop yield. effective at controlling disease. In fact, facilities is a major issue. data set capturing surface water Combining crop production and the use of antibiotics in aquaculture is allocations in California from 1980 atmospheric chemical transport so widespread that they are becoming Early detection allows companies and to the present, Prof. Knittel’s team models, her team created the first less effective over time. Instead, facilities to more effectively control is painting a more accurate picture comprehensive estimate of the food viruses that are able to target specific outbreaks of foodborne disease, of water use in order to understand production impacts of air pollution. harmful bacteria could perhaps serve which reduces cost as well as the and quantify the economic and The models demonstrated that,

as a sustainable alternative. Prof. Polz adverse health impacts that occur environmental benefits of water while ozone damages plants’ leaves, Xuanhe Zhao, Noyce Career Development Prof., Dept. of Mechanical Engineering, MIT and his research team is attempting when contaminated food reaches the markets, e.g. selling, purchasing, particulate matter can diffuse solar to create effective ‘virus cocktails’ marketplace. Using their expertise in and trading water resources. radiation and thereby increase the that can suppress the growth of microfluidics, Prof. Han and Prof. Lu sunlight available to plants, offsetting Xuanhe Zhao and Prof. John Lienhard They are: harmful bacteria. They have already built a high-throughput device that Prof. Knittel has now established some projected ozone damage. to develop a chemical-free, vibration- • Providing a system of analysis characterized and mapped virus/ separates and concentrates cells in successful relationships with the U.S. However, the research results also based membrane cleaning technology for the design of engineering bacteria interactions to identify food samples. Department of Water Resources, the revealed a great degree of variability, that could dramatically improve the infrastructure that can minimize combinations of viruses that can stay State Water Resources Control Board, demonstrating the uncertainty of the efficiency – and reduce the costs – the supply planning uncertainties – ahead of bacteria’s ability to evolve This is combined with a virus detection and several brokerage and consulting overall impact of particulate matter on of reverse osmosis, the most widely including rainfall, population resistance, and has received follow-up system that uses viruses engineered firms that are involved in water pricing global crop yields. used desalination process in the and climate change – across funding from the Simons Foundation to specifically infect bacteria such as – each of which is invested in future world. “Fresh water is fundamental to Saudi Arabia, Kenya and Australia to explore this research into virus- Salmonella and Listeria, and cause research results. our existence,” says Prof. Zhao, “but (Sarah Fletcher, 2017 fellow). bacteria interaction further. them to light up – quickly revealing the ensuring a stable, sustainable supply • Building the necessary knowledge level of contamination present. Prof. is a huge challenge – particularly in to support nanotechnology Han’s group is now assessing whether water-scarce areas like the Middle East development that could ultimately the technology could be used for and North Africa.” The pair hope their deliver more efficient, sustainable water safety testing. research can reduce the maintenance and cost-effective desalination and operating costs associated with (Omar Labban, 2017 fellow). reverse osmosis, which in turn • Developing genetically-engineered should also lower the cost of water microbes that could cheaply to consumers. and effectively be used as water quality sensors (Tzu-Chieh Tang, Through three Rasikbhai L. Meswani 2017 fellow). Fellowship for Water Solutions awards • Designing an affordable, easy- J-WAFS: A catalyst for solutions- and two additional J-WAFS Graduate to-use water filter made of xylem oriented research Student Fellowship Program awards, tissue in wood that can remove Air pollution impacts on global In 2017, seven more research projects since 2017, five MIT doctoral students contaminants from marginal crop yields received a total of US$ 1.4m in J-WAFS have received research support for water supplies in rural areas and Real-time, on-site detection of PI: Colette Heald, Associate Professor, seed grant funding. projects that could have significant vulnerable communities (Krithika foodborne pathogens by engineered Department of Civil and Environmental impact on future water supply Ramchander, 2018 fellow) bacteriophage integrated with Engineering Among them is an attempt by Prof. management. • Examining how transnational

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water operators’ partnerships too, that working with J-WAFS (WOPs) could provide an alternative can help us not only in terms of approach for strengthening public the technology development, water and sanitation utilities in but also in exploring diversification developing countries (Andrea Karin and the commercialization of Beck, 2018 fellow). the technology.”

Research in progress Another project involves Prof. Rohit The crop of J-WAFS funded research Karnik and Senior Lecturer Amy Smith, in 2018 includes a project led by Prof. who are leading a group of researchers Ahmed Ghoniem and doctoral student hoping to harness the natural qualities Kevin Kung. of xylem wood to provide safe, Rohit Karnik, Associate Professor of Mechanical Engineering at MIT

ideas can result in advances that both Left to right: Hon. Fatma Awale – Ministry of Water of Mombasa County; William K. Kingi – Deputy Governor of Mombasa County; H.E. Hassan Ali Joho – Governor lay important groundwork for future of Mombasa County; Fady M. Jameel, Deputy President and Vice Chairman, Abdul Latif Jameel; Carlos Cosin, CEO Almar Water Solutions; and Daniel Fernandez – research and lead to technologies that Business Development Manager Eastern and Southern Africa at Acciona. can be scaled up to help address some of the world’s biggest challenges. A water crisis solved: Over 1 million Additional details about these and other J-WAFS-funded projects are available on the J-WAFS website. people to benefit from Kenya’s first large-scale desalination plant

Almar Water Solutions has been Cosín, CEO of Almar Water Solutions; awarded a contract to develop and Fady Mohamed Jameel, Kenya’s first large-scale desalination Deputy President and Vice Chairman Kevin Kung, a TATA Fellow and PhD candidate in biological engineering, feeds rice husks into the torrefaction plant. The project will be located of Abdul Latif Jameel. reactor in his lab at MIT. A thermochemical process will convert the biomass to a more energy-dense form, making in the North Mainland zone in the it easier to transport and use as fuel. Photo: Ben Miller, MIT county of Mombasa and will have a Mr Cosín expressed his thanks to the capacity of 100,000 cubic meters per Mombasa Government for placing its The pair are working on a project affordable drinking water to low- day, supplying drinking water trust in Almar Water Solutions, which to refine new biomass processing income groups. “We aim to make use to more than one million people. The will develop this pioneering project and technology to produce fertilizer on a of a natural water-filtration technology Fady M. Jameel, Deputy President & Vice Chairman, plant will be managed and operated supervising the entire process until the Abdul Latif Jameel, and H.E. Hassan Ali Joho, small scale in rural communities, using that is quite different from those for 25 years until it is handed over. project is transferred to the county. Governor of Mombasa County, shake hands mostly local resources, labor, and already on the market, with the hope following the signing of the contract award agricultural waste. “The funding from of improving the supply of safe water The development of this desalination Sub-Saharan Africa poses significant J-WAFS is enabling us to take to rural and low-income communities,” project will alleviate Mombasa challenges in the water industry due Almar Water Solutions has been the essential first steps to start making says Prof. Karnik. County’s water crisis, which has caused to its population growth, advances present in the region for some time in-roads into this market and hopefully interruptions in the drinking water in economic development, and the and is particularly interested in turn our vision into a reality,” said This catalogue of J-WAFS projects shows supply for several years. severe effects of climate change. developing innovative technological Prof. Ghoniem. “We’re confident, how research support for early-stage Desalination is an unconventional projects to supply both the municipal source of water that will help to and industrial sectors. alleviate water stress in the region and will contribute to the progress of its community.

News of the milestone was revealed at a December press conference in the presence of the Mombasa Governor Honorable Ali Hassan Joho; Carlos

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Abdul Latif Jameel catches power from the breeze in ‘Wind Town’, Hokkaido

Abdul Latif Jameel General in Aomori and 2 in Akita. Their Japan” commented Shigeki Trading, Japan, is a progressive combined power will generate a Enami, President and CEO, developer of clean energy and total of 400 KW into the national Abdul Latif Jameel General Trading. actively seeks to expand our grid: enough to supply energy renewable energy operations in to around 400 typical homes The micro wind turbines project the country. and saving around 1,000 tons is successful as it remains

of CO2 annually through 20 sensitive to environmental and In November 2018, the team year agreements with regional local community considerations. established its first two ‘micro’ power companies Hokkaido Mr Enami added: “At each stage wind turbines at Cape Erimo Electric Power Company and of the site assessment and – Japan’s so-called ‘Wind Tohoku Electric Power Co., Inc. development, we frequently Town’ – on the south-east respectively. consult and look to develop corner Hokkaido, the country’s a close relationship with northernmost major island. This The local team (picture on right) local communities.” is the first in a series of pilot wind research wind and solar potential, energy projects, planned across identifying economically viable The significant wind-power Japan, working in partnership sites, then design, construct potential across Hokkaido Abdul Latif Jameel Energy. and operate renewable energy and Tohoku is a valuable solutions. They seek to rapidly natural resource and presents develop and scale this wind power opportunities to develop the project: “In the future, we will build local economy and cultivate 50 or more units of similar small- Japan’s green-energy sector. scale wind turbines, and from Erimo is one of the strong wind 2019 some much larger capacity potential areas in Japan. With a capacity of 20 KW each, units. This will be in partnership In ‘Wind Town’ the wind blows these new installations will bring with Abdul Latif Jameel Energy’s at over 10 meters per minute the total micro-turbines to be renewables business ‘FRV’, and for more than 260 days a year. delivered through this project contribute positively to extending Left-to-right: Satoru Nakamura, Senior Managing Officer, 中村哲 専務執行役員, Shigeki Enami, President & CEO , 榎並滋喜 代表取締役社長, & Gen Igari, Manager, 猪狩元 課長, to 20: 6 in Hokkaido, 12 units the clean energy business across in front of one of the two new wind turbines at Cape Erimo, Hokkaido

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Left to right: Seif Shieshakly, Co-Founder & Managing Partner, Four Principles, Mr. Faisal Al-Nassar, COO & CFO, Dr. Sulaiman Al Habib Medical Group, and Patrick Wiebusch, Co-Founder & Managing Partner, Four Principles Pioneers revealed: Winners of inaugural Four Principles Kaizen

Looking further forward, the team Cape Erimo is well known in Japan for plans to reach an output of over 50 MW Shinichi Mori’s enka song Erimo Misaki. Awards named at Riyadh ceremony by 2022, and double this to 100 MW Located at the southern-most tip of the by 2027. Hidaka mountain range, and said to be The first ever Lean Management mirroring the long-lasting Saudi lead times, costs and sustainability. the geological ‘backbone’ of Hokkaido, awards in the Middle East enjoyed Arabia-Japan relationship, and Prizes on offer included a sector- In Japan’s electricity sector wind power the Cape is known for its magnificent a glittering launch in December. it has underpinned our approach tailored five-day trip to Japan for today only generates a small proportion natural scenery, as well as being famous and success for many years. three company executives, to see of the country’s electricity. As of 2015, as a harbor seal habitat. The Four Principles Kaizen Awards in At a time when the private sector at first-hand how Lean practices Japan had a total installed capacity of Riyadh recognized five organizations has a vital role in the delivery of are implemented in Japan’s most 3,167 MW. Government targets for wind Well-known sightseeing spots at Cape for delivering substantial Vision 2030, we are delighted to pioneering firms. power deployment are relatively low Erimo include its white lighthouse improvements in business efficiency, be encouraging Lean management when compared to other nations, at and the Wind Museum Kaze no Yakata Wind Museum: Kaze no Yakata, at Erimo-cho, agility and profitability. in Saudi Arabia.” 1.7% of electricity production by 2030. (House of Wind). Horoizumi-gun [It has been estimated that Japan has The ceremony at Riyadh’s Four Established in 2010, Four Principles, the potential for 144 GW of onshore Seasons Hotel also featured a works with businesses across Saudi wind and 608 GW of offshore presentation by global Lean Arabia and the wider MENAT region to wind capacity. management expert Takao Sakai, drive better performance through the Four Principles Kaizen Awards the best-selling author of The Secrets adoption of Kaizen principles in line winners Behind Toyota’s Success and with the aims of Saudi Vision 2030. Lean Ambassadors Award: a great-nephew of Dr. Kotaro alRomansiah Honda, one of the originators of Entrants were asked to share their the Kaizen philosophy. Lean Management success stories in Lean Transformation Award: one of two categories, ‘Continuous Dr. Sulaiman Al Habib Medical Group Hassan Jameel, Deputy Improvement Process’ or ‘Lean Lean Transformation Runner-up: President and Vice Chairman of Transformation’. Bupa Arabia Abdul Latif Jameel, said: “We are Continuous Improvement Award: delighted by the reaction to the All entries had to include details Nesma Embroidery (subsidiary of inaugural Four Principles Awards such as the challenges faced by the Nesma Holding) – including the superb quality of company, the objective, cost and Continuous Improvement the entries we received. Kaizen or duration of the project, the number Runner-up: Lean management is a philosophy of employees involved, and the Cold Stores Group of Saudi Arabia we learned and embraced from then demonstrate the resulting (CGS) our long-term partner Toyota, improvements in terms of quality,

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Creative. Communication Design. Data New creative agency set to

After more than 20 years of success in the Middle East’s advertising and media industries reshape region’s with its DriveDentsu agency, Abdul Latif Jameel has revealed ambitious plans to develop a new, technology-driven creative agency for the region, focused on intensive channel planning, content creation and data-led distribution media sector and analysis. DelphysME headquarters in Dubai’s Media City District Delphys is part of the Toyota Group, although it operates totally independently. through AI Delphys Middle East (DelphysME) is the Delphys ME is led by CEO Noriyuki Higashi, result of a pioneering partnership between together with Ramzi Abou Dargham (COO), Noriyuki Higashi, CEO DelphysME Abdul Latif Jameel and international Japanese Michel Zouein (Executive Creative Director) creative agency Delphys. and Habib Saba (Managing Director – Business The team is responsible for driving forward a Development). business that will adopt a data-based approach across all activities, including its own artificial intelligence engine called ‘Hiro’, which will help to provide clients with advanced insights and strategic guidance.

Learning from experience DelphysME replaces DriveDentsu, which was formed in 2005 after Drive Communications – Abdul Latif Jameel’s original media and advertising business established in 1997 – joined the global network of Japanese creative agency, Dentsu.

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Over the last few years, Delphys has What we do now is identify the completed its own transformation, customer, their unique personal switching towards tech, digital and behavior and – importantly - experiential marketing and away from motivations, and what they want. the traditional mass marketing mix of Then we create content specifically TV, radio and out-of-home advertising. designed for them and follow that content across different channels, It is a move that has already paid testing in detail and really engaging dividends, with current clients including with customers to improve the Panasonic, Canon, Japan Airlines, and a relationship between them and number of major Japanese banks. the advertiser.”

Now Ramzi hopes to replicate that Harnessing a data revolution success for DelphysME. Using cutting edge technology and big data to meet its clients advertising Delphys office Tokyo objectives is at the very heart of DelphysME’s proposition. Ramzi Abou Dargham was managing By 2015, it had become clear that the entity and this is where DelphysME – director at DriveDentsu for nine years Drive’s business model was no longer and its new direction – was born,” It is even developing its own state-of- until its closure in early 2018. Now COO sustainable. At the same time, Dentsu’s he explains. the-art artificial intelligence (AI) engine of DelphysME, he is ideally positioned global strategy was also changing. We called ‘Hiro’ to inform media decisions, to draw on his previous experience decided a whole new approach was “Despite of the current surface based on real-world factors, observed to help lead a thriving new agency to needed that recognized technology’s uncertainty in the economic climate, behaviors and consumer data. serve the entire MENA region. pivotal role in achieving clients’ the Middle East region still has lot advertising and marketing objectives.” of future potential due to its large, young and tech savvy population. Ramzi says: “Delphys ME brings together Also the governments are putting experiential, digital and technology in lot of efforts in transformational a way that makes us unique to other programs that gives a very interesting creative agencies. We’re focused on potential, making it an excellent place three areas: communication design, for Delphys to invest future growth” where we work with clients to find a says Higashi-san, adding “and with solution for their business or marketing Abdul Latif Jameel being one of the problems; content creation, where we world’s the leading distributors of identify a problem and create content Toyota globally as a trusted partner of for it; and distribution and data, which “We can feed Hiro data while TMC for over 60 years, and Delphys a helps us to serve our content based simultaneously setting KPIs to guide subsidiary of Toyota, the synergies in on audience behaviors, preferences, its decision-making. An example culture and business approach makes historical activity, wants and desires. might be something simple, like a lot of sense in this partnership.” what impact the weather has on “The previous business model was people’s advertising behaviors. In terms of bringing added value to Ramzi Abou Dargham, COO DelphysME basically using broadcast, scattergun How does a rainy day affect what The move away from DriveDentsu clients in the region, Higashi-san media – such as TV or radio – where kind of videos people watch on “Drive adopted a traditional agency happened gradually over the course of comments that “Our global knowledge everybody gets the same message at YouTube, and how long they watch model, after originally being 2016, and 2017. By early this year, Ramzi and skill in integration, content, digital the same time. them for? This can really guide our established as an in-house agency,” and the team of around 100 people and personalized, one-to-one marketing creatives in a different way and it’s he says. “But over the past 10 years, were ready to formally join forces puts DelphysME in a very unique position the main objective of Hiro. It’s still the advance of technology and digital with Delphys’ nascent Middle East to add value to brands and brings a in the initial stages, but we think Hiro media has had an increasing impact on operations. “We saw an opportunity to much needed answer the ever changing can help us become a leader in the the way marketers see their businesses. merge the two companies into a new industry landscape of the region”. region’s advertising sector.”

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Responding to MENA’s unique Fady M. Jameel, Deputy President and Vice Chairman, Abdul Latif Jameel, HE Eng. Ibrahim Al-Omar, Governor of SAGIA, and Deborah Carlson - Board member at SICPA demographics With the ability to create and track exceptional creative across all digital channels, from simple web pages New joint venture to provide through to a TV series or in-app promotions with companies like Uber, Ramzi is confident of success cutting-edge track and trace for DelphysME. However, he is also a realist – and he is quick to recognize the complex environment in which solutions across Saudi Arabia this exciting new agency will operate.

There are undoubtedly challenges in SICPA-Jameel, a new joint venture between Swiss HE Eng. Ibrahim Al-Omar, SAGIA Governor, also the Middle East as there are in other company SICPA Finance and Abdul Latif Jameel, was one commented: “These excellent developments… underline global markets, such as diminishing of four businesses to receive investment licenses from the importance of building strong economic partnerships. budgets for advertising and marketing “Through technology and our new “They may target a specific cultural the Saudi Arabian General Investment Authority (SAGIA) We want to use these partnerships to help illuminate over the next three or four years. business model, we can serve the group, such as Asian Americans, a at a ceremony in Bern, Switzerland. and enable investment opportunities for companies and Nevertheless, Ramzi is optimistic entire Middle East region from specific age group, or an interest investors across a number of promising sectors, while also for the future. Dubai. It’s not about serving up group, such as car-owners above the helping to realize the Kingdom’s Vision 2030, economic different content to different age of 40. With the depth of data we diversification and a new era for Saudi Arabia.” “We have a young population that markets, it’s about tailoring our now have at our fingertips, you can is hugely tech-savvy. So while clients’ proposition to different segment and target your audience There are now 94 Swiss projects invested in Saudi Arabia. traditional advertising spending audiences, regardless of where they in any number of different ways. Mr Al-Omar added: “We very much welcome the strong is falling, the demographics of the are in the UAE or Saudi Arabia or We will apply this same strategy to and valuable Swiss presence in Saudi Arabia and we look region mean digital and mobile elsewhere in the region.” the Middle East,” he says. The enterprise will deliver information and data services forward to celebrating 100 Swiss investments soon.” spending is increasing. This is across Saudi Arabia, where it will provide ‘track and trace where we see our advantage over It is a problem he likens to advertisers As the overlap between the real solutions’ designed to secure the production, import, export traditional agency models that still operating in the United States. Instead world and the digital world grows and trade of sensitive goods such as pharmaceuticals, food, focus on the mass media,” he says. of looking at individual cities or states, ever stronger across the region and money, identity documents and excisable goods. such as New York or California, he in almost every aspect of our lives, Future ambitions points to advertisers targeting specific DelphysME is helping to propel the Fady M. Jameel, Deputy President and Vice Chairman, Ramzi is equally candid about his customer profiles. Middle East’s creative sector towards Abdul Latif Jameel, said: “Abdul Latif Jameel is proud to ambitions for DelphysME. a dynamic, data-driven future. be the investment partner of choice for this venture with SICPA Finance and bring this cutting-edge ‘track and trace solutions’ technology to businesses and consumers in Saudi Arabia.”

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Solar photovoltaic installations prices are rising and “hard- look set to be a key driver of earned reforms to fossil a reshaped energy market. fuel consumption subsidies Opening Doors looks at why this are under threat in some change is occurring and what its countries” implications are likely to be. • reliability, where an eighth of the global population lacks Over the next 20 years, the global access to electricity and risks energy landscape faces major persist in oil and gas supplies and long-lasting transformation. • sustainability, where carbon Reliance on traditional dioxide emissions continue hydrocarbon fuels such as coal, to rise despite the findings of oil and gas looks set to diminish the global scientific industry by 2040. In 2017, it accounted for on the stark effects and 30% of global power generation implications of man-made capacity in GW. By 2040, the climate change4. “Over 70% of global International Energy Agency energy investments will (IEA) believes it could account The advances of battery storage, be government-driven for as little as just 8%1. covered on pages 01-04 of this and as such the message is clear – the world’s energy issue of Opening Doors, and destiny lies with decisions the increasing effectiveness and policies made by and efficiency of solar PV as governments.” technology develops over the next two decades, Dr Fatih Birol strengthens the solar PV Executive Director, At the same time, renewable position even further. International Energy energy will continue to secure Authority an ever-greater market share. In Germany (US$ 1,090 kW), India Although hydro and wind power (US$ 1,125 kW) and China (US$ are expected to be significant 1,130 kW), upfront capital costs Through its wholly-owned drivers of that growth, the major are the lowest in the world, while subsidiary Fotowatio Renewable force will be solar photovoltaic the IEA believes “new solar PV is Ventures (FRV), Abdul Latif Jameel (PV) power, which could account well placed to out compete new Energy is playing a leading role for as much as 29% of global coal almost everywhere5.” in delivering a cleaner, greener power generation capacity in future for communities across the GW by 20402. Among the consequences of this world from Chile to Australia. IEA report confirms democratization and growing According to the IEA’s 2018 momentum to move to green Daniel Sagi-Vela, Chief Executive World Energy Outlook, “the energy is a net benefit of 18 Officer of FRV, said: “As the increasing competitiveness million new jobs, according world faces one of the biggest of solar PV pushes its installed to the International Labour challenges it has ever known, bright future for solar 6 capacity beyond that of wind Organization . Further, industry we are proud to be at the before 2025, past hydropower experts predict that any benefit heart of the battle, driving around 2030 and past coal before arising from a wholesale switch forward a new vision for the 2040. The majority of this is of focus to solar PV installations world’s energy landscape and PV installations utility-scale, although investment would be particularly felt across transferring world-class skills, In its new World Energy Outlook report, the International Energy Agency backs solar in distributed solar PV by the Middle East. knowledge and best practice PV to become a major force in power generation households and businesses plays to the local workforce of the a strong supporting role3.” Wim Alen, General Secretary of countries in which we develop the Middle East Solar Industry projects. Abdul Latif Jameel has Why is this happening? The IEA Association, said: “The adoption a proud history of advancing the highlights signs of strain in three of solar will lead to significant infrastructure of life, and we at 1 IEA World Energy Outlook: Solar PV capacity to overtake all but gas by 2040, 4 World Energy Outlook 2018 Executive Summary, International Energy Agency, 13 November 2018 PV Magazine, 13 November 2018 5 World Energy Outlook 2018 Executive Summary, International Energy Agency, 13 November 2018 key pillars of the current reduction in the region’s carbon FRV will do everything we can 2 IEA World Energy Outlook: Solar PV capacity to overtake all but gas by 2040, 6 World Employment Social Outlook 2018, International Labour Organization, May 2018 energy system: footprint while saving natural gas to continue this tradition.” 7 PV Magazine, 13 November 2018 Solar Outlook Report 2018, Middle East Solar Industry Association, March 2018 7 3 World Energy Outlook 2018 Executive Summary, International Energy Agency, 13 November 2018 • affordability, where oil for future or other use .”

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and overwhelmed by the incredible shows from four eminent artists from Getting There response — from international museum the Middle East and Asia – Maha Malluh, Jameel Arts Center is open-access directors and artworld colleagues to the Lala Rukh, Chiharu Shiota, and Mounira and free for all. Visitors are requested ‘curious’ of the UAE.” Al Solh. to stop at the Welcome Desk to register and pick up a map to explore the “Art Jameel’s mandate is all about The Jameel Arts Center will make history Centre, courtyards and the supporting artists and providing not just for its exhibitions, but for its surrounding Park. access to the arts for all; we couldn’t determination to make the arts and have hoped for a better way to debut cultural life more accessible to all. The Center has a number of facilities our first Centre. We’d like to thank to make visits more enjoyable and our government and private sector convenient. Jameel Arts Centre has free partners, as well as the community-at- WiFi throughout the building for visitors large, for supporting us in bringing this to remain connected as well as luggage dream alive.” check at the Welcome Desk and lockers for easy touring. It is also equipped with Situated at the tip of Dubai’s Culture male and female Faith Rooms on the Village, with views overlooking the Ground level. Dubai Creek, the Jameel Arts Centre also welcomed directors and curators Jameel Arts Centre is located in Jaddaf Jameel Arts Centre entices and of the V&A, British Museum, Delfina By housing the Jameel Library, the UAE’s Waterfront, nestled between Business Foundation, Whitechapel Gallery, first open-access contemporary arts Bay Bridge and Garhoud Bridge on the and Royal College of Art (all London); library and resource center, it will provide Bur Dubai bank of the Dubai Creek. excites crowds after November’s Louvre, Centre Pompidou, Musee a collection of almost 3,000 books, Rodin, and Musée D’Orsay (all Paris); the journals, catalogs and theses for general Public Transport Metropolitan Museum of Art, New York; consumption. Jameel Arts Centre is a 12-minute walk Getty, Los Angeles; Aga Khan Museum, from Al Jadaf metro station (Green Line). grand opening Toronto; and Ashkal Alwan and National A further demonstration of the Jameel Metro journeys can be planned on the Museum, Beirut. Arts Centre’s vision is provided by the RTA website. Youth Assembly, a pioneering peer-to- His Highness Sheikh Maktoum bin peer program running until April 2019, in By Car Mohammed bin Rashid Al Maktoum which the next generation of creatives Jaddaf Waterfront is accessible from officially opens new building after an will produce a series of exhibitions and both E11 and Al Khail road. 18-month construction. events geared specifically towards those aged 18-25. Parking is located in the Jameel Arts More than 13,000 visitors flocked to On its first public opening, more than Centre’s basement, and is available in the Jameel Arts Center within days 300 teens from across the Emirates the outdoor, drop-off parking area. of its opening in November 2018, Art – many of whom were making their Jameel has revealed. The 10,000m2, Her Excellency Noura bint Mohammed Al Kaabi and first visit to any museum – were given three-story space is set to become a Fady M. Jameel, Chairman and founder, Art Jameel. guided tours. Other artist-, curator- and Opening times central part of the Middle East’s arts Emirate of Dubai, saw its galleries Sunday 10am – 8pm immediately reach their full capacity. architect-led tours were available to adult scene, creating a new cultural hub for throughout the rest of the week. Monday 10am – 8pm the region and displaying the scale “We were forced to limit access, with of its ambition with a series of eye- queues forming around the building,” Tuesday 10am – 8pm said Antonia Carver, Director of Wednesday 10am – 8pm catching exhibitions and programs in The Jameel Arts Centre was designed by Art Jameel. Al Kaabi, the UAE Minister of Culture its first weeks of operation. Serie Architects and features a 300 m2 Thursday 10am – 8pm and Knowledge Development, open-access research center, an outdoor Friday 10am – 10pm Plans for the Jameel Arts Centre were provided a fascinating welcome sculpture area, a café, a restaurant, and originally revealed in March 2017. Both speech while exhibitions featuring Saturday 10am – 8pm Among the highlights was the regional a bookshop. construction and costs were kept on 40 different artists were premiere of WATERLICHT, an immersive target, culminating in November’s also displayed. light installation by renowned Dutch The Jameel Arts Centre was designed by The Center, which was officially grand opening in front of a packed artists Daan Roosegaarde; Crude, a Serie Architects and features a 300 m2 opened on Thursday November audience of high-profile guests Ms. Carver said: “Five years of group exhibition curated by Murtaza open-access research center, an outdoor 8, 2018, by His Highness Sheikh from the worlds of art, business, planning and building, and 1.4 million Vali contemplating oil in both historic sculpture area, a café, a restaurant, and Maktoum bin Mohammed bin Rashid philanthropy and politics. Her hours, have gone into creating the and contemporary contexts; and solo a bookshop. Al Maktoum, Deputy Ruler of the Excellency Noura bint Mohammed Jameel Arts Centre. We are thrilled

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Since joining Abdul Latif Jameel Investments Mr Aljomaih, Head of Investments at Abdul Latif Jameel in 2016, Fahad Aljomaih has seen the group’s Investments, says the team spirit, work ethic and impressive work first-hand. positive attitude at Abdul Latif Jameel has been a key factor in its success. He is determined After studying in the U.K. and the United States, to capitalize on those strengths to ensure Mr Aljomaih embarked on an exciting financial Abdul Latif Jameel Investments helps Saudi Arabia services career. His first role, as an equity analyst, achieve its Vision 2030 ambitions of attracting more saw him based in Riyadh – and it is from the Saudi foreign investment and expanding the country’s Arabian capital that he has now acquired a decade economic base. of experience.

“Strong corporate governance is one of the make a contribution to help the sum be greater many things that give Abdul Latif Jameel such an than its parts. excellent reputation across Saudi Arabia. It is a reputation that is well deserved. “Abdul Latif Jameel Investments is an ambitious company and signing our first partnership “From government bodies down to local agreement with a leading Swiss service provider was communities, we are trusted to act in the best an exciting moment. The knowledge, insight and interests of the country and its people. We can skills of our senior management team has helped deliver on that trust because teamwork is at the to inform our investment strategy and set our heart of Abdul Latif Jameel’s culture. We work investment goals. Furthermore, the management hard together, and we achieve success together. team has created a motivational environment that Nobody is bigger than the organization: we all inspires us all to achieve our ambitions.” Real people, real stories – Business with a community impact: leading the change in Saudi economics

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Celebrating international applause Events round-up for projects in Saudi Arabia Here’s a brief round-up of some of the main business events in the region recently. and Turkey Saudi Arabia Renewable Energy – International Conference on Middle East Electricity, Dubai, Solar & Wind, Riyadh, Saudi Arabia Environment and Natural Science, January 22-23, 2019 Riyadh, Saudi Arabia March 5-7, 2019 The Hayy: Creative to celebrate the international and At a glittering Across two intensive days, delegates February 27-28, 2019 www.middleeastelectricity.com Hubb in Jeddah prestigious awards received by ceremony from across the MENAT region will www.iastem.org In 2018, the largest gathering of has received three ibda design for Hayy: Creative in Istanbul, receive updates on Saudi Arabia’s The 560th ICENS event brings power and trade professionals in international Hubb, currently under construction the Toyota National Renewable Energy Plan together world-leading academics the MENA region attracted more architectural awards in Jeddah. We look forward to Hybrid Silence (NREP) and discuss the country’s and industrial experts to facilitate than 20,000 visitors from over in a testament to the launching this dynamic complex in Broadcast future plans to ensure its position knowledge sharing, discussion 130 countries. Expectations are even work done by UAE and Japan-based 2020 for the Saudi community and project won the as a leading global player in the and networking in the Saudi higher for the next Dubai World architectural practice, ibda design. the region at large.” Silver award in renewable energy industry. Arabian capital. Trade Centre event, with technical the Perfection in seminars, training workshops and a The 17,000m2 cultural complex, which Media Implementation category and Global Financial Forum, Dubai, dedicated conference for the power is due to open in 2020, won a Gold a Bronze award in the Media/Product United Arab Emirates generation sector all new on the award at the Hong Kong Design and Service/Durable Goods category. March 11, 2019 agenda in 2019. Awards, a Silver award at the New York Financial Times Live Design Awards, and was honoured for Toyota Turkey also won a Silver Key players from the local and exceptional design by the American Toyota Turkey collected two Silver award in the Media Usage/Cinema international financial system Institute of Architects. and one Bronze award at the Implementation category for its gather at Dubai’s Madinat 30th Crystal Apple Advertising Energy From Breaking Pedal project. Resort to assess the prospects for Fady Jameel, Chairman and Founder Awards for two separate hybrid investment and expansion in the high of Art Jameel, said: “We are delighted communication projects. growth emerging markets of the MENA region.

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