Annual Report 2008
MISSION Piaggio is an Italian industrial Group operating with a multinational strategy, whose activities are directed towards offering transport solutions at an affordable price and with low environmental impact to customers in more than fifty countries in Europe, India, Asia and America. Its objectives are to create value for its shareholders, while fully complying with business ethics and recognising the social role that it has to play, contributing to the professional advancement of its employees and partners and to the economic and civil development of the Communities in which it operates. 2 INTERNATIONALIZATION The Piaggio Group has a commercial presence in over fifty countries, in Europe, India, Asia and America. It operates out of production facilities located in Italy, Spain, India and China. In 2009, production operations will commence in the new facilities in Vietnam. 3 4 INNOVATION For the Piaggio Group, which continually strives to satisfy market needs, the industrial development of products and new technologies capable of offering performances that are superior to those of the competition, is a key factor for success. 5 6 SAFETY The Piaggio Group is constantly committed to safety. During the course of 2008, Aprilia introduced ABS on all its most recent models, underscoring its commitment to “maximising enjoyment while minimising risk”. 7 ENVIRONMENT FRIENDLY The Piaggio Group has always been sensitive to environmental issues. Vehicles currently being produced meet the most stringent international pollution regulations. During the course of 2008, the company began selling commercial vehicles equipped with a dual - petrol and autogas (LPG) - fuel system. It is developing a hybrid engine (electric and petrol) for the immediate future that will be sold on a number of scooter models.
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