KELSO CONSERVATION AREA & GLEN EDEN MASTER PLAN

Public Information Centre

June 20, 2018 2

Agenda

1. Introductions 2. Project Overview 3. Policy Framework 4. Site Analysis Conclusions 5. Phase 1 - Consultation Summary 6. Market Analysis 7. Phase 2 - Conceptual Design 8. Discussion 9. Next Steps & Closing Remarks

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Project Overview

Inventory & Analysis Concept Development Master Plan Phase 1 Phase 2 Phase 3

Policy Review Draft Concepts Draft Master Plan Environmental Analysis Stakeholder & Public Engagement Agency Review & Approval Viewshed Analysis *online engagement Final Master Plan NEPOSS Zoning Update Final Concepts User Impact Model & Best Management Review Economic Feasibility Model Market Analysis Stakeholder & Public Engagement *online survey

Kelso Conservation Area & Glen Eden Master Plan MENTIMETER PRACTICE QUESTION How did you arrive to the PIC today? Policy Overview

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Policy Framework Provincial Regional • Conservation Authorities Act (1990) • Halton Region Official Plan • EA Act (1990) Local • Planning Act (1990) *Provincial Policy Statement • Places to Grow Act (2005) • Town of Milton Official Plan • Plan (2016) International & Federal • NEP (2017) • Endangered Species Act (2007) • UNESCO (1990) Federal • Invasive Species Act (2015) • Species at Risk Act (2002) • Migratory Birds Convention Act (2005) • Fisheries Act (1985) • NEPOSS • Others

Kelso Conservation Area & Glen Eden Master Plan Site Analysis Conclusions

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Themes for Kelso/ Glen Eden Master Plan • Conservation of Natural and Cultural Environment • Site Access and Circulation • Facilities and Infrastructure • Kelso Quarry

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Natural & Cultural Environment • Conservation, restoration and forest management • Watershed and flood management • Priority Protection Areas • NEPOSS zoning • Green initiatives and sustainable development

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High Protection

Low Protection

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Presentation Title Here 12

NEPOSS Zones

• Master Plan is required for all NEPOSS parks to ensure long term protection, development and management • Kelso is a “Recreation” class NEPOSS park • NEPOSS Management Zones • ‘Special’ Nature Reserve, NEPOSS Zones (2002) Hectares ‘Special’ Nature 5 Nature Reserve, Natural, Reserve Access, Historical, Nature Reserve 88 Development, Natural 114 Access 0.7 Resource Management Historical 2.3 Development 107 Resource 144 Management

Kelso Conservation Area & Glen Eden Master Plan Viewshed Analysis

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Presentation Title Here How would you rate your arrival experience to the park today? How would you rate your wayfinding experience to this building? 17

Site Access & Circulation • Streamlined visitor circulation for pedestrian, cycling and vehicular movement, and associated way-finding • Site and visitor needs assessment • Priority on site connectivity and programming expansion to the Summit and Kelso Quarry • Mapping and way finding signage (facilities to trails)

Kelso Conservation Area & Glen Eden Master Plan What are the most significant considerations for site access and circulation? 19

Facilities & Infrastructure • Many temporary structures in place in order to accommodate existing site and programming needs • Majority of building nearing end of life and do not accommodate current park needs • Focus to replace and improve facilities and infrastructure (including water and wastewater servicing) for improved visitor experience and long term solution to space needs

Kelso Conservation Area & Glen Eden Master Plan What are the most significant considerations for the improvement of facilities and infrastructure? 21

Kelso Quarry • Rehabilitation and conservation works to the former quarry since obtained ownership in 2006 will continue • Encompasses NEPOSS planning process • Focus on the extension of existing Kelso CA/ Glen Eden programming and events • Utilize existing infrastructure including park access and parking • Open to public

Kelso Conservation Area & Glen Eden Master Plan What are the most significant opportunities for the Kelso Quarry? PHASE 1 – Consultation Summary

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Phase 1 Consultation

Conservation Halton Staff Key Stakeholders/Partners Users (Online Survey) Two stakeholder sessions with Conservation Halton • Bruce Trail Conservancy 1,230 completed online surveys from Staff: • Access Coalition November 2016 to January 2017 1) Managers, Regulatory Staff, Project Managers • Trout Unlimited Canada 2) Visitor Services and Operations Team • YMCA • Planet Kids • Décor and More Inc • Milton Chamber of Commerce • Ontario Snow Resort Association • Milton Economic Development • Mattamy National Cycling Centre & Cycling Initiatives, Town of Milton • Halton Economic Development • Food Truck Association (Toronto) • RTO 3 – Hamilton Halton Brant Regional Tourism Association • Track 3 Ski Association • Country Heritage Park • Mississaugas of the New Credit First Nation • NEC/MNRF Kelso Conservation Area & Glen Eden Master Plan Did you participate in the Phase 1 consultation process? 26

CH Staff Engagement Key Messages • Two main focuses that are both considered adventurous and interactive: summer activities and winter activities • Kelso Conservation Area is different, as it is focused on providing recreational activities and events that are driven towards financial sustainability • Optimistic about future growth at Kelso CA and believe there are a number of key strengths which it can build on in the future

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Key Stakeholder Engagement Key Messages • Positive working relationship with a number of organizations and associations across the region, which helps promote the park as a destination to the community • Milton urban boundary is adjacent to Kelso CA/ Glen Eden • Kelso CA/ Glen Eden is an asset for the surrounding community • Provides a diversity of recreational activities throughout all seasons

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What is your primary/favourite reason for visiting Kelso/Glen Eden? Response Chart Percentage Count

Picnic/Relaxing 10.3% 127 Public Engagement Hiking 52.8% 650 Enjoying Nature 38.2% 470 Running 5.3% 65 Why Visitors Come to Kelso/Glen Eden Climbing 11.0% 135 Mountain Biking 26.5% 326 Top 5 Reasons Swimming 13.3% 164 Skiing/ 46.2% 568 Tubing 5.2% 64 1. Hiking 53% Fishing 2.2% 27 2. Skiing/Snowboarding 43% Boating 5.6% 69 Camping 2.3% 28 3. Enjoying Nature 38% Festivals & Events 4.9% 60 4. Mountain Biking 26% Programs 1.5% 18 5. Swimming 13% Kids' Summer Camps 5.4% 66 Low Ropes Course 0.5% 6 Other... 4.8% 59 Total Responses 1230

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Over the past 3 years, which activities have you participated in at Kelso/Glen Eden? Response Chart Percentage Count Public Engagement Picnic/Relaxing 24.5% 300 Hiking 63.3% 774 Enjoying Nature 52.0% 636 Why Visitors Come to Kelso/Glen Eden Running 10.4% 127 Climbing 13.2% 162 Mountain Biking 29.4% 360 Top 5 Activities in the Past 3 Years Swimming 21.4% 262 Skiing/Snowboarding 51.0% 624 1. Hiking 63% Tubing 7.4% 91 Fishing 4.5% 55 2. Enjoying Nature 52% Boating 12.6% 154 3. Skiing/Snowboarding 51% Camping 5.6% 68 Festivals & Events 15.0% 184 4. Mountain Biking 29% Programs 4.6% 56 5. Picnic/Relaxing 24% Kids' Summer Camps 9.6% 117 Low Ropes Course 0.7% 8 Other, please specify... 4.3% 52 Total Responses 1223

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Public Engagement

Seasonal Preferences Which seasons do you normally visit Kelso/Glen Eden? Response Chart Percentage Count

Spring 57.9% 712 Nearly 80% of park users indicate Summer 79.0% 971 they use Kelso/Glen Eden in the Fall 71.4% 878 Winter 61.3% 753 summer Total Responses 1230

What is your favourite season to visit Kelso/Glen Eden? Approximately 36% indicating that Response Chart Percentage Count Spring 4.8% 59 summer is their favourite season to Summer 35.5% 433 Fall 29.5% 360 visit Winter 30.2% 368 Total Responses 1220

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Public Engagement Where Visitors to Kelso/Glen Eden Come From 90% of visitors live within 40 km of Kelso/Glen Eden Park Visitors by Region: 60% Halton Region 13% Peel 9% Hamilton 7% Kitchen/Waterloo/Guelph 7% Toronto 4% Other (e.g., Barrie, Durham)

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Public Engagement Frequency of Visitation

55% of visitors visited more than 5 times in 2016

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Public Engagement Frequency of Visitation

Less than 7% of visitors expect to visit less often in the next 5 years

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Public Engagement User Satisfaction

• 75% of survey respondents rated the park favourably (i.e., • Several features have been flagged with levels 4=satisfied or 5=very satisfied). Only 5% of users rated of dissatisfaction, measured as 10% of the park unfavourably. respondents or more. These include, in order: • 80% indicated that Glen Eden rated favourably against Water Quality: 25% other nearby options (i.e., always or usually worth the Food Services: 20% visit). Chalet/Base Buildings:15% • 88% indicated that Kelso rated favourably against other Beach Access: 12% nearby options (i.e., always or usually worth the visit). Washrooms: 11%

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Public Engagement Value for Money 41% of Glen Eden users indicated it is an above 51% of Kelso users indicated it is an above average or exceptional value for money average or exceptional value for money

The portion of users that believe Kelso/Glen Eden does not represent good value for money represents a very small segment of the user base.

Kelso Conservation Area & Glen Eden Master Plan Market Analysis

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Market Analysis Market Population Growth % of Catchment Area (25 Yr) Total Primary Halton Region 344,000 20%

Secondary West Hamilton (City) Brant (County) 391,000 23% Waterloo (Region) Wellington (County) Secondary East (City) 979,000 57% Brampton (City) Toronto (West of DVP)

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Market Analysis Demographic Transitions Over the next 25 years, Seniors (65+) currently represent 14.3% of there will be: the population living in the Catchment Area.

Over the next 25 years, this share of the + 829,300 population base is expected to increase to

22.6%. + 595,000 By 2041 there will be more residents aged 65 and over than young people under the age of + 289,000 20. Youth (0-19) Adults (20-64) Seniors (65+)

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Market Analysis User Wish List (Facilities) While most indicated that they would like to see the existing facilities replaced (or modernized), several respondents indicated that they would like to see new chalet facilities introduced at the top of the hill.

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Market Analysis User Wish List (New Programs) Users indicated the need for more lessons and instructional based programming. While the majority of comments were related to ski/snowboard related programs, many users said they would like to see Conservation Halton integrate more programming related to nature appreciation, cultural programs (i.e., more movie nights) and sports related events and competitions. Many users indicated that they would like to see more free (or at least lower cost) program options designed for families.

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Purchasing Local Goods & Market Analysis Services

Watershed Protection & Providing Employment Economic Benefits of Kelso/Glen Eden Environment Risk Mitigation

Attracting Tourists & Increasing Land Values Visitors

Supporting Education Driving Investment & Supporting Quality of Life

Contributing to Healthier Lifestyles

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Market Analysis

Figure 4-2 - Park Revenues - Kelso v. Glen Eden ($M) Barriers That Restrict Visitation 9.0

8.0 7.2 7.0 Climate change, and a gradual warming of 7.0 5.1 temperatures across Southern Ontario 6.0 remains the single greatest barrier to 5.0 visitation at Kelso/Glen Eden. $ Million 4.0 3.0

Winter revenues at Glen Eden generate 2.0

1.0 1.5 about 80-85% of the total annual park 1.3 1.2 - revenues. 2014 2015 2016 Kelso (Non-Winter) Glen Eden (Winter)

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Market Analysis Figure 4-3c - Park User Fees ($M) (Kelso/Glen Eden v. All Other Conservation Halton) 12

Conservation Halton Revenue Sources 3 3 10 4.1

Based on the most recent budget (2017), Conservation 8 Halton’s $25.8 million operating budget is funded as per the 8.3 8.2 6 shares below. $M 6.6 Figure 4-3b: Benchmarks for Funding Sources Conservation Halton v. Neighbouring CAs 4

Conservation Grand River Credit Valley Conservation 2 Halton Conservation Authority Authority User Fees/Reserves/ 57% 54% 43% 0 Chargebacks 2014 2015 2016 Municipal Funding 34% 35% 56% KGE OTHER CH Federal & Prov. Grants 3% 11% 1% Other 6% ------TOTAL 100% 100% 100% As a major visitation draw, Conservation Halton generates Compared to neighbouring Conservation Authorities, a significant amount of its annual budget directly from Conservation Halton generates a significant share of its annual Kelso/Glen Eden visitors’ expenditures in the park. funding through self-generated means (user fees, reserves and chargebacks).

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Market Analysis

Figure 4-3d - Park User Fees ($M) Ten Largest Revenue Generators Kelso/Glen Kelso/Glen Eden Revenue Sources Eden

Kelso Food Services 0.05 Based on data from the last three years Kelso Boat Rentals 0.1 Kelso Special Events 0.19 (2014-2016), lift tickets, seasons passes Kelso WOW Bike Camp 0.39 Kelso Entry Fees 0.44 and ski/snowboard lessons (snow school) GE Food Services 0.54 were the three most significant drivers of GE Equip. Rentals 0.61 GE Snow School 1.34 revenue for the park. GE Seasons Pass 1.73 In fact, lift tickets, season passes and snow GE Lift Tickets 1.86 0 0.2 0.4 0.6 0.8 1 1.2 1.4 1.6 1.8 2 school account for nearly two-thirds of all $M - Avg Annual Revenue (3-yr historic) park revenues. Glen Eden (Winter) Kelso (Non-Winter)

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Market Analysis Figure 4-4b: Kelso Glen Eden Attendance Forecasts (2017-2031)

Average K/GE Attendance 500,000 (5 year historic average) Attendance Forecasts A B C D (A+B+C) E F (D+E) Frequency- Baseline Induced Growth Final The projections prepared in this section recognize several key Population-Based Marketing- Based Attendance New Attractions Attendance Attendance Growth Based Growth drivers: Growth Growth & Events Projection Assumed Growth Factors 1.75% 2.50% 2.00% 3.00% (A) Population Growth Year 1.75% annual growth based on population forecasts for the Catchment Area. 2017 500,000 12,500 10,000 522,500 15,000 537,500 2018 508,750 12,719 10,175 531,644 15,263 546,906 (B) Marketing 2019 517,653 12,941 10,353 540,948 15,530 556,477 2020 526,712 13,168 10,534 550,414 15,801 566,215 We have conservatively estimated that on-going professional and organic 2021 535,930 13,398 10,719 560,046 16,078 576,124 marketing will drive annual visitation by 2.5% year over year. 2022 545,308 13,633 10,906 569,847 16,359 586,206 2023 554,851 13,871 11,097 579,819 16,646 596,465 (C) Frequency Growth 2024 564,561 14,114 11,291 589,966 16,937 606,903 2.0% annual growth has been factored into the analysis to account for an 2025 574,441 14,361 11,489 600,291 17,233 617,524 2026 584,494 14,612 11,690 610,796 17,535 628,331 increase in user frequency (49% surveyed envisioned more frequent use). 2027 594,722 14,868 11,894 621,485 17,842 639,326 2028 605,130 15,128 12,103 632,361 18,154 650,515 (E) Induced Growth New Attractions & Events 2029 615,720 15,393 12,314 643,427 18,472 661,899 3.0% annual growth has been factored into the analysis to account for an 2030 626,495 15,662 12,530 654,687 18,795 673,482 2031 637,458 15,936 12,749 666,144 19,124 685,268 increase in users drawn to KGE specifically for new attractions and events. Source: urbanMetrics inc.

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Market Analysis Revenue Forecasts Based on the benchmarking review, there appears to be a strong market case for future and on-going user fee adjustments to help improve park Based on a review of Kelso/Glen Eden operating revenues and to support new capital initiatives. revenues, user fees, and user reviews, Kelso/Glen Figure 4.5b - Future Revenue Growth Opportunities (Proposed) Eden has been benchmarked against other Kelso (Non-winter) Glen Eden (Winter) comparable outdoor recreational venues across the Improved Food & Beverage Offering   . Increased Gate Admissions  Increased Lift Passes Rates  Figure 4-5a – Operational Benchmarks Expanded Cycling Programs   Improved Trail Network  KGE Operations Benchmarks (Operator), Location More Private Events (weddings/banquets)  Kelso Conservation Area  Albion Hills Conservation Area (TRCA), Bolton, ON New Events (cultural)    Island Lake Conservation Area (CVC), Orangeville, ON New Events (adventure based)   Conservation Area (GRVA), Guelph, ON New Event (fall harvest, colours)  Glen Eden  Chicopee Ski Area (Not-for-profit Ski Club), Kitchener, ON Vendor Permits/Concession Agreements    (Private), Mono, ON   Brimacombe (Not-for-profit Ski Club), Clarington, ON Quarry Park Expansion Parking (metered, user)   Source: urbanMetrics inc.

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Market Analysis Figure 4-5c: Kelso Glen Eden Revenue Forecasts (2017-2031)

Average K/GE Attendance 500,000 Average Annual Attendance Revenue $ 7,760,000 (3-yr avg) Revenue Forecasts Average Revenue/User $ 15.50 Attendance Total Revenue Over the forecast period, a 2.0% increase in Projection Revenue Per User From Users Assumed Growth Factors 2.00% visitor spending across the board would see Year 2017 537,500 $15.81 $8,497,875 total KGE revenues increase dramatically from 2018 546,906 $16.13 $8,819,520 2019 556,477 $16.45 $9,153,338 2020 566,215 $16.78 $9,499,792 current levels of $7.8 million to $14.3 million. 2021 576,124 $17.11 $9,859,359 2022 586,206 $17.46 $10,232,536 2023 596,465 $17.80 $10,619,838 2024 606,903 $18.16 $11,021,798 2025 617,524 $18.52 $11,438,974 2026 628,331 $18.89 $11,871,939 2027 639,326 $19.27 $12,321,292 2028 650,515 $19.66 $12,787,652 2029 661,899 $20.05 $13,271,665 2030 673,482 $20.45 $13,773,998 2031 685,268 $20.86 $14,295,343 Source: urbanMetrics inc.

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Market Analysis The Business Case for Investing in Kelso/Glen Eden 1. Population Growth 6. Access Within 25 years, 1.7 million new people expected within 1hr drive. A new interchange at Hwy 401 and Tremaine will provide better access to the park. 2. Demographics 7. Parking Aging population will require measures to support access. More than 95% of visitation is by private vehicle. 3. Loyal User Connections 8. Mobile Technology Despite high satisfaction ratings, certain measures are needed to Over the next decade, users will fully expect to seamless plan, navigate, pay for and improve the overall user experience. share their park experiences online. 4. Value 9. Safety Based on comparable product offerings, there is an opportunity to Access over and under the tracks will need to accommodate growing usage and an increase user fees without creating financial barriers to users. aging population base. 5. Peak Capacity 10. Revenue Upside During busy days, existing buildings are unable to meet the needs of Access fees and charges for services demonstrate market capacity to see on-going price users. escalations that can be used to support investments in new facilities.

Kelso Conservation Area & Glen Eden Master Plan What are the top 5 Business Case factors for investing in Kelso/Glen Eden ? Phase 2 - Conceptual Master Plan Designs

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Key Objectives • Enhance and improve existing programs, services and events • Accommodate existing/future needs through improvements and upgrades to existing facilities • Protect and conserve significant cultural and natural features • Integrate Kelso Quarry into park programming and events • Update NEPOSS management zones • Enhance trail and pathway network • Plan for 25-year horizon, accommodate immediate growth through 5 year implementation plan • Replace existing septic systems with municipal servicing to accommodate existing needs

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Key Themes

• Recreational Opportunities • Environmental Protection, Conservation and Restoration • Economic Sustainability • Community Engagement • Education • Green Initiatives

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Arrival Zone

• Entry plaza to bridge crossing • Re-organized parking system and circulation • Visitor centre on entry road • Separate maintenance zone • Beach entrance

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Arrival Zone

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Beach Zone • Volleyball - 6 courts • Muskoka fire pit area • Improved concession facility • Boat rental • Expanded / improved beach zone • Boardwalk access

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Beach Zone

Existing Kelso Beach

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Village Centre

• Conservation Halton offices • Heritage garden zone • Region’s offices • Brew Pub • At grade retail and food shops • Country garden space (house) • Restore Alexander • Wedding support House • Spa facilities • Heritage Display • B&B and tea house • Small events support

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Village Centre

Alexander House

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Sport Rentals Recreation Centre Sport Rentals

• Offices, tickets, admin • Ski school lesson tickets • Lockers, change area • Rentals – winter and summer • Event space rentals sports • Food services • Repairs/shop • Service access • 2 level building • Washrooms • Washrooms • 2 level building • Instructor meeting • Shared outdoor court room/offices • Lessons meeting area • Equipment/ski patrol and instructors • Seating (south facing)

Kelso Conservation Area & Glen Eden Master Plan 61 Recreation Centre + Sport Rentals

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Adventure Discovery Zone

• Learning centre • High ropes • Ski/board • Climbing tower • Mountain bike • Zip line • Snowshoe • Rentals and tickets • Sliding/toboggan • Frisbee golf • Kids learning zone • Parking • Water play • Building with washrooms consolidated • Nature play zone • Low ropes

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Adventure Discovery Zone

Zipline Tower Ropes Course

Kelso Conservation Area & Glen Eden Master Plan 64 Waterfront Boardwalk + Woodland Lake Trail

• Water’s edge boardwalk • Riparian enhancements • Woodland trail • Potential future lake perimeter trail • Creek crossing

Kelso Conservation Area & Glen Eden Master Plan 65 Waterfront Boardwalk + Woodland Lake Trail

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Kelso Lake Centre

• Boat rentals • Storage • Camping store • Outdoor and indoor café • Re-organized parking • Launch for boat • Non-motorized rental • Lake information centre

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Kelso Lake Centre

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Gateway + Entrance Driveway

• Ticket in-pay-out to reduce • Enhanced roadway conditions congestion • Signage, lighting, banners, • Information centre walkways, edges, landscape • Improved entry and wayfinding • Buffer planting of railway edge at Tremaine Road

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Gateway + Entrance Driveway

Kelso Conservation Area & Glen Eden Master Plan What words come to mind when looking at the draft concept plan? What are the most exciting improvements/programs for Kelso/Glen Eden? Are there additional improvements needed to the ski area? Are there additional improvements needed to the boating and beach area? Are there additional improvements needed for circulation and access? 75

Camping

• oTENTik structures • RV Camping • Traditional tent camping • Increased overnight camping spots of all types • Refined day camping • Shade structures • Proposed washroom facility 76

Camping – RV, Traditional and oTENTiks

Kelso Conservation Area & Glen Eden Master Plan Are there additional improvements needed to the camping area? 78 Kelso Quarry Option 1 79

Quarry Option 1

Kelso Conservation Area & Glen Eden Master Plan What words come to mind when looking at the draft quarry concept plan (1)? What are the most exciting elements of this Kelso Quarry Concept? Should anything else be considered for this draft quarry concept plan? 83 Kelso Quarry Option 2 84

Quarry Option 2

Kelso Conservation Area & Glen Eden Master Plan What words come to mind when looking at the draft quarry concept plan (2)? What are the most exciting elements of this Kelso Quarry Concept? Should anything else be considered for this draft quarry concept plan? Which Kelso Quarry Concept do you prefer? 89

Closing Remarks Thank You for Attending! Inventory & Analysis Concept Development Master Plan Phase 1 Phase 2 Phase 3

Policy Review Draft Concepts Draft Master Plan Environmental Analysis Stakeholder & Public Engagement Agency Review & Approval Viewshed Analysis *online engagement Final Master Plan NEPOSS Zoning Update Final Concepts User Impact Model & Best Management Review Economic Feasibility Model Market Analysis Stakeholder & Public Engagement *online survey

Kelso Conservation Area & Glen Eden Master Plan Questions/ Comments

Kelso Conservation Area & Glen Eden Master Plan 90 For questions or discussion about the Kelso Conservation Area & Glen Eden Master Plan

Meghan Hunter- Project Manager- Greenspace Planning [email protected] 905-336-1158 Ext. 2332

http://www.conservationhalton.ca/kelso-master-plan