RATE CARD 2017
D&C Marketing Sdn Bhd (321673-K) 99B Jalan SS 21/1A, Damansara Utama, Advertisement rates effective 1st Jan 2017 47400 Petaling Jaya, Selangor Darul Ehsan. Tel: 03-7729 3878 Fax: 03-7727 3761 Sabah state’s widest-covering English daily
New Sabah Times Profile
Frequency : Daily Newspaper
Language : English + BM + Kadazandusun
Format : Tabloid
Circulation : 12,772 (ABC Report June 2016)
Readership : 167,047 (TNS Research 2012)
Coverage : KK / Sandakan / Tawau / Kudat / Keningau / Labuan Rate : RM 7.20 p.c.cm
Total Copies KK Sandakan Tawau Others Kudat Labuan 12,772 9,845 620 917 804 538 48 NEW SABAH TIMES – TRILINGUAL (ENG, BM & KADAZANDUSUN IN A SINGLE COPY)
Sabah’s Oldest newspaper established since 1949, and the Sabah state’s widest-covering English daily.
Daily distribution not only reaching urban cities, namely: -
• KOTA KINABALU • SANDAKAN • TAWAU
But also emerging cities:-
• LAHAD DATU • KENINGAU • KUDAT
New Sabah Times’ customized regional editorial contents connect better with the readers in Sabah as information is more relevant to them. Sabah’s first established paper in 3 languages - State-Widest Covering English Daily -
*ABC June 2015 Report – The only English daily covers Sabah’s 5 divisions & Labuan*
Sabah oldest Newspaper since 1949 was given a new lease of life again on 8 March 1998 when it was bought over by the publishing company Inna Kinabalu Sdn Bdn. To signify a change from the old management and format, the newspaper was accordingly given a new name, New Sabah Times, incorporating the old identity and image with the new.
Being the Sabah’s first established paper, New Sabah Times publish accurate, unbiased, reliable and timely news reported in three main languages spoken in Sabah, namely English, Bahasa Melayu and Kadazandusun.
Going from strength to strength, New Sabah Times is forging on ahead to becoming the widest circulating and successful publication in Sabah. Distribution Channels
264 vendors
Online 170 copies Epaper via MAS flight Ebrowse reading New Sabah Times
Free copy for major 54 24 schools hotels in KK sponsor by NGOs 2017 New Sabah Times Rate Card
Publication : New Sabah Times Special Buy Frequency : Daily - Ear Space (1 column) : RM 800 (Full Color) Language : English + (Bahasa Malaysia/ Kadazandusun) - Ear Space (2 columns) : RM 1,500 (Full Color) Format : Tabloid - Front Page Panel (7cm x 8col) : RM 2,016 (Full Color) Size : 36cm (H) x 26.2cm (W) - Wrap Around : RM 35,000 - Loose Insertion : RM0.80 per copy Circulation : 12,772 (ABC Report Jun 2016) Coverage : KK / Tawau / Sandakan / Lahad Datu Kudat / Keningau / Labuan Ear Space 1 column : 8cm x 7cm Ear Space 2 column : 8cm x 14cm Advertisement Rate Casual Rate – English Section : RM 7.20 per.cm.col Casual Rate – BM Section : RM 7.20 per.cm.col Announcement : RM 7.20 per.cm.col Classified : RM 6.50 per.cm.col Front Page Panel : 7cm x 8col Color Loading* * Minimum Size: Half Page or Junior Page & Above Technical Data Full Color : + 150% - Paper Size : 36cm (H) x 26.2cm (W) 2 Spots Color : + 100% - Column Per Page : 8 Columns 1 Spot Color : + 50%
Position Loading Column Per Width Main Paper Business Plus BM - 1 Column : 3.1cm - 5 Columns : 16.3cm Front Page + 100% + 50% + 50% + 50% - 2 Columns : 6.4cm - 6 Columns : 19.6cm Back Page + 50% + 25% + 25% + 25% - 3 Columns : 9.7cm - 7 Columns : 22.9cm Front Half Right + 30% + 20% + 20% + 20% - 4 Columns : 13.0cm - 8 Columns : 26.2cm Front Half + 25% + 20% + 20% + 20% Centerspread + 30% + 30% + 30% + 30% Material Deadlines (AOT / Datamation) Full Colour/Spot Colour : 3 working days before publication date Others Specific Page : + 20% Black & White : 3 working days before publication date Creative Buy : + 30% Rate Review
FULL COLOR Size Cost Per Insertion + 6% GST
Full Page 36cm x 8col 5,184.00 5,495.04
Junior Page 26cm x 6col 2,808.00 2,976.48
Half Page 18cm x 8col 2,592.00 2,747.52
Panel Ads 7cm x 8col 1,008.00 1,068.48
BLACK & WHITE Size Cost Per Insertion + 6% GST
Full Page 36cm x 8col 2,073.60 2,198.02
Junior Page 26cm x 6col 1,123.20 1,190.59
Half Page 18cm x 8col 1,036.80 1,099.00
Quarter Page 18cm x 4col 518.40 549.50
Panel Ads (Not Available in Front Pg) 7cm x 8col 403.20 427.39
Position Loading Color Loading
Front Page + 100% Full Color + 150%
Back Page + 50% 2 Spot Color + 100%
Front Half Right + 30% 1 Spot Color + 50%
Front Half or Specific Page + 25%
Centrespread + 30% Creative Blurb Ads Explore creative ideas and Enhance brand exposure in specific position
Business Section Bursa Section Sport Section BM Section
DAY DAY DAY DAY
Everyday (Except Sunday) Everyday (Except Sunday and Monday) Everyday Everyday
Mechanism Mechanism Mechanism Mechanism
Size : 5cm (H) x 8.5cm (W) Size : 3.5cm (H) x 8.5cm (W) Size : 3.5cm (H) x 12.5cm (W) Size : 6cm (H) x 5cm (W)
Color : Full Color Color : B & W ONLY Color : Full Color Color : Full Color
Position : Business Front Pg Position : Bursa Pg Position : Sport Sec Back Pg Position : BM Sec Front Pg
Value : RM700.00 Value : RM500.00 Value : RM700.00 Value : RM700.00 Newspaper is divided into 4 main sections
– HOME / WORLD / SPORT – NEWS / CLASSIFIEDS
Home Page* Business Page* Our Home Page consists of approximately 12 pages of main We have approximately 4 pages of Business news. Our business interest news from Sabah and all over Malaysia section daily updates readers on various valuable business market information on the local as well as international level. World Page* New Sabah Times has approximately 4 pages of world news, Classified Page* sourced mainly from Bernama, Reuters, the Internet and AFP One of the key testimonial from local advertisers to manifest our influential power to the market. Average 8 – 10 pages of classified Sports Page * ads from various industry all over Sabah’s region. Our Sports section constitutes the stronghold of New Sabah Times. Our readers claim that we have the best coverage on sports. We devote six pages to cover local and world sports news. Newspaper is divided into 4 main sections
ENTERTAINMENT / LIFESTYLE
BM Semasa* PLUS* This is similar to its English section. The pages contain current The PLUS section represents one of the best features of our news with emphasis on local news. newspaper. Conveniently given in a pullout format, it features local and international entertainment news and guides with an Kadazandusun* additional leisure section. Due to popular demand, in addition The Kadazandusun section contains current news reported in to the National TV and local radio guides, New Sabah Times the Kadazandusun language that gives more emphasis to also provides a daily guide for Astro viewers recommending the happenings in the Kadazandusun community. ‘Pick of the day’. PLUS SECTION : Weekly Focus Content
ENTERTAINMENT / LIFESTYLE
PLUS SECTION DAILY FEATURE TOPICS MONDAY Parenting
TUESDAY Book Review, Features / Fashion
WEDNESDAY iProperty (Bi-weekly),
THURSDAY Discovery, Entertainment Weekly Update
FRIDAY Travel
SATURDAY Football Extra, Gadget & Tech , Motoring
SUNDAY Earth Week Review, Health, Movie Review, Science, Travel, Video Gaming Review Weekly Focus Content
GADGET & TECH EDUCATION TRAVEL - Every Saturday - - Every last Friday of the month - - Every Friday -
Weekly updates on the latest gadget & In collaboration with Study Malaysia, In collaboration with Tourism Sabah & tech available in the market, specially providing education guideline & Tourism Malaysia. for those who strive to keep up to date comprehensive info for all the students in with important technology trends for pursuing tertiary education. Covered 20 major Hotels in Sabah and both business and personal use. about 200 copies subscription from MAS NSTM is the yearly education media partner Airline on daily basis. (Domestic Route) for Study Malaysia education fair. Weekly Focus Content
MOTORING PROPERTY NEWS - Every Saturday - - Every Bi-Wednesday -
Contributed by Motor Trader Editor – Chips Incorporated with iProperty, providing Yap, providing latest car model in an latest real estate news and essential exclusive preview and news in Malaysia tips for home decoration. automotive industry. - 2017 SUPPLEMENTS -
EDUCATION
Frequency : 3 times Date : March / June / December Formats : Pullout No of Pages : 24 - 32 pages
Our Education Supplement is an one stop portal for education news for local and overseas universities colleges or private institutions. At here, everyone can easily seek out the latest information on scholarships, campus talk, course availability, course career advantage, study advices, and so on.
New Sabah Times is the yearly official media partner for the Study Malaysia Education Fair, the largest education fair in Sabah. - 2017 SUPPLEMENTS -
KAAMATAN (HARVEST FESTIVAL)
Frequency : Yearly Date : May Formats : Pullout No of Pages : 12 - 16 pages
Apart from some of the major celebrations in Peninsular Malaysia such as Chinese New Year, Hari Raya and Deepavali, Hari Kaamatan is also known as the festive season celebrated by Kadazan Dusun people throughout the month of May. Officially, there will be a public holiday for Sabahan on 30th and 31st of May for this particular celebration. - 2017 SUPPLEMENTS -
YEAR END MOTORING
Frequency : Yearly Date : November Formats : Pullout No of Pages : 16 - 24 pages
New Sabah Times is the only English Dailies in Sabah who has been consistently running a comprehensive Motoring Supplement on a yearly basis. Together with the supports from our weekly motoring section writer – Chips Yap, this supplement will once again provide a better outlook to our readers who strive to keep up to date with important automotive trends for both business and personal use. Articles on everything to do with forest roads and motorways can be found mixed in with ads that are seen by exactly the right target group. - 2017 SUPPLEMENTS -
CHRISTMAS & YEAR END SALES
Frequency : Yearly Date : December Formats : Pullout No of Pages : 12 - 16 pages
Sabah is home to the second highest proportion of Christians in Malaysia. With the conjunction of Christmas that falls on 25th Dec, and New Year Celebration on 1st Jan, many stores offer great deals on shopping items to further boosting up their sales. At here, people are able to seek out great deals on finish goods or offered services, from Christmas gifts to New Year shopping celebrations. Rationales
1 Widest Coverage English Daily in Sabah Kota Kinabalu / Sandakan / Tawau / Keningau / Kudat / Labuan
Effective Platform in Reaching Multiracial Urban Dwellers 2 81% of Urban Dweller are non-Chinese
Significant coverage in Kota Kinabalu. Sandakan & Tawau 3 strong presence in Key Main Towns
ONE Edition – 3-Language Contents 4 Optimum reach to different races
5 Wider Pass-along Readership @ 1copy : 8readers 3-language news is well accepted by local community with wider distribution channels
Variety of Contents for Readers’ Bonding 6 Our exclusive & comprehensive contents from various partners
Useful medium provides the platform for buying products & services 7 National & Local retail clients on weekly basis Wh1 WidestNew Coverage Sabah English Times Daily in Sabah
Based on the Audit Bureau Circulation report, New Sabah Times is the only English daily covers 5 major divisions in Sabah namely KK, Sandakan, Tawau, Kudat & Pendalaman, as well as Labuan. 2 Effective Platform in Reaching Urban Dwellers
Non-Chinese is the primary target due to 81% of urban dwellers are non-Chinese. English dailies will be the most effective platform in reaching Urban Dwellers.
(Source: TNS Research International 2012) 3 Strong in Sabah West Coast - Kota Kinabalu + Penampang
According to TNS Research International 2012, New Sabah Times has significant readership in both Kota Kinabalu and Penampang.
English NP Kota Kinabalu Penampang
New Sabah Times 55% 21%
Source: TNS Research International 2012 4 Reaching Mass Market with 3 Languages Content
Optimum reach to different races with accurate, unbiased, reliable and timely news reported in 3 main languages in Sabah, namely English, Bahasa Malaysia and Kadazandusun in one edition.
+ + = 5 Wider Pass-Along Readership
New Sabah Times has recorded wider pass-along readership (1 copy = 8 readers) due to our 3-language news is well accepted by local community together with our strong distribution throughout all major hotels, government departments, corporate organizations, legal firms and schools.
Perceived Pass-Along Rate : 8 readers per copy
=
Source: TNS Research International 2012 6 Variety of Contents for Readers’ Bonding
New Sabah Times readers read more criminal news, sports news and light-reading articles. (Source: TNS Research International 2012). Beside these, our exclusive & comprehensive contents from various partners namely Chips Yap from Motor Trader Magazine, Study Malaysia, iProperty, HomeDec and Tourism of Sabah & Malaysia.
Interesting Topic & Features
New Sabah Times readers read more Criminal news, sports news and light-reading articles 7 A Newspaper Acts Beyond Functional Role
New Sabah Times Competitor DE
95% Newspaper Is A Source Of Information 88%
63% Newspaper Serves As A Window To The World 54%
52% Newspaper Is An Educative Medium For Me (50%) 44%
36% Newspaper Provides The Platform For Buying 28% (29%) Products & Services I Find Useful 23% Other Roles Role Of Of Role Newspapers 23%
12% Newspaper Is My Life 9%
15% Newspaper Is My Companion 13% Note: 2008 figure is in bracket % 0 10 20 30 40 50 60 70 80 90 100
New Sabah Times is not only recognized as an education medium for the readers, but also an useful medium provides the platform for buying products & services. (Source: TNS Research International 2010) Retail Advertisements Endorsement
Endorsements from retail advertisements have proven our strength as the major platform in reaching Sabah households effectively and efficiently. Our Local Advertisers Speak for Themselves
----- CKS Supermarket One of the significant supermarket in KK
Chan Furniture----
Largest retailers in selling furniture & electrical products
Our local advertisers tell the story of the paper Rustica ---- Furniture retail in Sabah
Local Classified Section ---- Average 12 pages on a daily basis New Sabah Times Digital Portals
www.newsabahtimes.com.my https://www.facebook.com/New-Sabah-Times- 167547013310243/ New Sabah Times Website
www.newsabahtimes.com.my
New Sabah Times is the first established paper with the widest coverage in Sabah Region published in 1953, previously known as North Borneo News or Kinabalu Sabah Times. It is owned by Inna Kinabalu Sdn Bhd, provides local and foreign news in English, Malay and Kadazan Dusun.
Monthly Site Traffic
Total Monthly Page View 64,328
Total Monthly Unique Users 13,473
Google Analytic Report 2016 Ad Type Dimension (w x h) Placement Cost (per day) Cost (per week) A1 140 px(w) X 160 px(h) Home Page Left Top Banner RM 200 RM 1200
A2 140 px(w) X 85 px(h) Home Page Left Banner RM 100 RM 600
A3 140 px(w) X 85 px(h) Home Page Left Bottom Banner RM 100 RM 600
A4 460 px(w) X 60 px(h) Home Page Mast Head Banner RM 300 RM 1,800
A5 110 px(w) X 130 px(h) Home Page Right Banner RM 100 RM 600
A6 110 px(w) X 130 px(h) Home Page Right Bottom Banner RM 100 RM 600
A7 110 px(w) X 130 px(h) Home Page Right Bottom Banner RM 100 RM 600
Specifications
i) Text : Must be in HTML,ASCII,WORD (doc),Rich Text Format (RTF)
ii) Graphics : Must be in JPEG (JPG or JPEG),GIFF,TIFF,FLASH.
iii) Hyperlink : Link ready to preferred client site Portfolio Google Analytic Report
1st Apr – 30th Apr 2016 1st May – 31st May 2016 New Sabah Times Facebook
https://www.facebook.com/New-Sabah-Times-167547013310243/
New Sabah Times aims to create a space on Facebook where local readers can exchange intelligent and informed commentary that enhances the quality of our news and information.
Language : ENG & BM
News : Sabah regional news : Community news
: Events & Activities
General Information
Total No. of Likes 7,419
Source: Facebook May 2016 Facebook Project Portfolio
Post Report Post Report
Helping brands develop whole new areas of content distribution
To provide more comprehensive content while driving traffic into publisher website DM Communications Sdn Bhd D&C Marketing Sdn Bhd 99B, Jalan SS21/1A, Damansara Utama 47400 Petaling Jaya, Selangor D.E facebook.com/DMDCMEDIA T: 03-7729 3878 F: 03-7727 3761
Jeremy Lim (General Manager) : 016 – 917 4212 / [email protected]
Bosco Lim (Marketing Manager cum Writer) : 019 – 314 0800 / [email protected]
Kit (Senior Marketing Executive cum Writer) : 016 – 320 8001 / [email protected]
Fannie Liau (Marketing Executive cum Writer) : 016 – 584 5448 / [email protected]
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