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New Sabah Times Profile RATE CARD 2017 D&C Marketing Sdn Bhd (321673-K) 99B Jalan SS 21/1A, Damansara Utama, Advertisement rates effective 1st Jan 2017 47400 Petaling Jaya, Selangor Darul Ehsan. Tel: 03-7729 3878 Fax: 03-7727 3761 Sabah state’s widest-covering English daily New Sabah Times Profile Frequency : Daily Newspaper Language : English + BM + Kadazandusun Format : Tabloid Circulation : 12,772 (ABC Report June 2016) Readership : 167,047 (TNS Research 2012) Coverage : KK / Sandakan / Tawau / Kudat / Keningau / Labuan Rate : RM 7.20 p.c.cm Total Copies KK Sandakan Tawau Others Kudat Labuan 12,772 9,845 620 917 804 538 48 NEW SABAH TIMES – TRILINGUAL (ENG, BM & KADAZANDUSUN IN A SINGLE COPY) Sabah’s Oldest newspaper established since 1949, and the Sabah state’s widest-covering English daily. Daily distribution not only reaching urban cities, namely: - • KOTA KINABALU • SANDAKAN • TAWAU But also emerging cities:- • LAHAD DATU • KENINGAU • KUDAT New Sabah Times’ customized regional editorial contents connect better with the readers in Sabah as information is more relevant to them. Sabah’s first established paper in 3 languages - State-Widest Covering English Daily - *ABC June 2015 Report – The only English daily covers Sabah’s 5 divisions & Labuan* Sabah oldest Newspaper since 1949 was given a new lease of life again on 8 March 1998 when it was bought over by the publishing company Inna Kinabalu Sdn Bdn. To signify a change from the old management and format, the newspaper was accordingly given a new name, New Sabah Times, incorporating the old identity and image with the new. Being the Sabah’s first established paper, New Sabah Times publish accurate, unbiased, reliable and timely news reported in three main languages spoken in Sabah, namely English, Bahasa Melayu and Kadazandusun. Going from strength to strength, New Sabah Times is forging on ahead to becoming the widest circulating and successful publication in Sabah. Distribution Channels 264 vendors Online 170 copies Epaper via MAS flight Ebrowse reading New Sabah Times Free copy for major 54 24 schools hotels in KK sponsor by NGOs 2017 New Sabah Times Rate Card Publication : New Sabah Times Special Buy Frequency : Daily - Ear Space (1 column) : RM 800 (Full Color) Language : English + (Bahasa Malaysia/ Kadazandusun) - Ear Space (2 columns) : RM 1,500 (Full Color) Format : Tabloid - Front Page Panel (7cm x 8col) : RM 2,016 (Full Color) Size : 36cm (H) x 26.2cm (W) - Wrap Around : RM 35,000 - Loose Insertion : RM0.80 per copy Circulation : 12,772 (ABC Report Jun 2016) Coverage : KK / Tawau / Sandakan / Lahad Datu Kudat / Keningau / Labuan Ear Space 1 column : 8cm x 7cm Ear Space 2 column : 8cm x 14cm Advertisement Rate Casual Rate – English Section : RM 7.20 per.cm.col Casual Rate – BM Section : RM 7.20 per.cm.col Announcement : RM 7.20 per.cm.col Classified : RM 6.50 per.cm.col Front Page Panel : 7cm x 8col Color Loading* * Minimum Size: Half Page or Junior Page & Above Technical Data Full Color : + 150% - Paper Size : 36cm (H) x 26.2cm (W) 2 Spots Color : + 100% - Column Per Page : 8 Columns 1 Spot Color : + 50% Position Loading Column Per Width Main Paper Business Plus BM - 1 Column : 3.1cm - 5 Columns : 16.3cm Front Page + 100% + 50% + 50% + 50% - 2 Columns : 6.4cm - 6 Columns : 19.6cm Back Page + 50% + 25% + 25% + 25% - 3 Columns : 9.7cm - 7 Columns : 22.9cm Front Half Right + 30% + 20% + 20% + 20% - 4 Columns : 13.0cm - 8 Columns : 26.2cm Front Half + 25% + 20% + 20% + 20% Centerspread + 30% + 30% + 30% + 30% Material Deadlines (AOT / Datamation) Full Colour/Spot Colour : 3 working days before publication date Others Specific Page : + 20% Black & White : 3 working days before publication date Creative Buy : + 30% Rate Review FULL COLOR Size Cost Per Insertion + 6% GST Full Page 36cm x 8col 5,184.00 5,495.04 Junior Page 26cm x 6col 2,808.00 2,976.48 Half Page 18cm x 8col 2,592.00 2,747.52 Panel Ads 7cm x 8col 1,008.00 1,068.48 BLACK & WHITE Size Cost Per Insertion + 6% GST Full Page 36cm x 8col 2,073.60 2,198.02 Junior Page 26cm x 6col 1,123.20 1,190.59 Half Page 18cm x 8col 1,036.80 1,099.00 Quarter Page 18cm x 4col 518.40 549.50 Panel Ads (Not Available in Front Pg) 7cm x 8col 403.20 427.39 Position Loading Color Loading Front Page + 100% Full Color + 150% Back Page + 50% 2 Spot Color + 100% Front Half Right + 30% 1 Spot Color + 50% Front Half or Specific Page + 25% Centrespread + 30% Creative Blurb Ads Explore creative ideas and Enhance brand exposure in specific position Business Section Bursa Section Sport Section BM Section DAY DAY DAY DAY Everyday (Except Sunday) Everyday (Except Sunday and Monday) Everyday Everyday Mechanism Mechanism Mechanism Mechanism Size : 5cm (H) x 8.5cm (W) Size : 3.5cm (H) x 8.5cm (W) Size : 3.5cm (H) x 12.5cm (W) Size : 6cm (H) x 5cm (W) Color : Full Color Color : B & W ONLY Color : Full Color Color : Full Color Position : Business Front Pg Position : Bursa Pg Position : Sport Sec Back Pg Position : BM Sec Front Pg Value : RM700.00 Value : RM500.00 Value : RM700.00 Value : RM700.00 Newspaper is divided into 4 main sections – HOME / WORLD / SPORT – NEWS / CLASSIFIEDS Home Page* Business Page* Our Home Page consists of approximately 12 pages of main We have approximately 4 pages of Business news. Our business interest news from Sabah and all over Malaysia section daily updates readers on various valuable business market information on the local as well as international level. World Page* New Sabah Times has approximately 4 pages of world news, Classified Page* sourced mainly from Bernama, Reuters, the Internet and AFP One of the key testimonial from local advertisers to manifest our influential power to the market. Average 8 – 10 pages of classified Sports Page * ads from various industry all over Sabah’s region. Our Sports section constitutes the stronghold of New Sabah Times. Our readers claim that we have the best coverage on sports. We devote six pages to cover local and world sports news. Newspaper is divided into 4 main sections ENTERTAINMENT / LIFESTYLE BM Semasa* PLUS* This is similar to its English section. The pages contain current The PLUS section represents one of the best features of our news with emphasis on local news. newspaper. Conveniently given in a pullout format, it features local and international entertainment news and guides with an Kadazandusun* additional leisure section. Due to popular demand, in addition The Kadazandusun section contains current news reported in to the National TV and local radio guides, New Sabah Times the Kadazandusun language that gives more emphasis to also provides a daily guide for Astro viewers recommending the happenings in the Kadazandusun community. ‘Pick of the day’. PLUS SECTION : Weekly Focus Content ENTERTAINMENT / LIFESTYLE PLUS SECTION DAILY FEATURE TOPICS MONDAY Parenting TUESDAY Book Review, Features / Fashion WEDNESDAY iProperty (Bi-weekly), THURSDAY Discovery, Entertainment Weekly Update FRIDAY Travel SATURDAY Football Extra, Gadget & Tech , Motoring SUNDAY Earth Week Review, Health, Movie Review, Science, Travel, Video Gaming Review Weekly Focus Content GADGET & TECH EDUCATION TRAVEL - Every Saturday - - Every last Friday of the month - - Every Friday - Weekly updates on the latest gadget & In collaboration with Study Malaysia, In collaboration with Tourism Sabah & tech available in the market, specially providing education guideline & Tourism Malaysia. for those who strive to keep up to date comprehensive info for all the students in with important technology trends for pursuing tertiary education. Covered 20 major Hotels in Sabah and both business and personal use. about 200 copies subscription from MAS NSTM is the yearly education media partner Airline on daily basis. (Domestic Route) for Study Malaysia education fair. Weekly Focus Content MOTORING PROPERTY NEWS - Every Saturday - - Every Bi-Wednesday - Contributed by Motor Trader Editor – Chips Incorporated with iProperty, providing Yap, providing latest car model in an latest real estate news and essential exclusive preview and news in Malaysia tips for home decoration. automotive industry. - 2017 SUPPLEMENTS - EDUCATION Frequency : 3 times Date : March / June / December Formats : Pullout No of Pages : 24 - 32 pages Our Education Supplement is an one stop portal for education news for local and overseas universities colleges or private institutions. At here, everyone can easily seek out the latest information on scholarships, campus talk, course availability, course career advantage, study advices, and so on. New Sabah Times is the yearly official media partner for the Study Malaysia Education Fair, the largest education fair in Sabah. - 2017 SUPPLEMENTS - KAAMATAN (HARVEST FESTIVAL) Frequency : Yearly Date : May Formats : Pullout No of Pages : 12 - 16 pages Apart from some of the major celebrations in Peninsular Malaysia such as Chinese New Year, Hari Raya and Deepavali, Hari Kaamatan is also known as the festive season celebrated by Kadazan Dusun people throughout the month of May. Officially, there will be a public holiday for Sabahan on 30th and 31st of May for this particular celebration. - 2017 SUPPLEMENTS - YEAR END MOTORING Frequency : Yearly Date : November Formats : Pullout No of Pages : 16 - 24 pages New Sabah Times is the only English Dailies in Sabah who has been consistently running a comprehensive Motoring Supplement on a yearly basis. Together with the supports from our weekly motoring section writer – Chips Yap, this supplement will once again provide a better outlook to our readers who strive to keep up to date with important automotive trends for both business and personal use. Articles on everything to do with forest roads and motorways can be found mixed in with ads that are seen by exactly the right target group.
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