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Resort Hotels Some Adult Guests Prefer a Quiet Ambiance A01_JOHN8856_02_SE_FM.QXD 12/23/15 3:34 PM Page 2 This page intentionally left blank M04_JOHN2778_02_SE_C04.QXD 12/17/15 5:31 PM Page 110 13. The Tri Spa Showerhead by Oxygenics will attempt to differentiate themselves and stress value rather 14. The Media Center by Microsoft than discounts. This adds to the fascination of the business. 15. A Stain-Resistant Mattress Cover by WL Gore &. Associ- ates, Inc. 16. SmartLine Waethermatic: Smart watering system Extended-Stay Hotels Other hotels cater to guests who stay for an extended period. Most of the major North American cities have hotel chain They will, of course, take guests for a shorter time when space representation, such as Doubletree, Four Seasons, Hilton, Holi- is available. However, the majority of guests are long term. day Inn, Hyatt, Marriott, Omni, Ramada, Radisson, Ritz-Carlton, Guests take advantage of a reduction in the rates based on the Loews, Le Meridian, Sheraton, and Westin. Some of these length of their stay. The mix of guests is mainly business and chains are positioning themselves as basic full-service proper- professional/technical, or relocating families. ties. An example of this strategy is Marriott’s Courtyard hotels, Residence Inns, Candlewood, and Homewood Suites are which have small lobbies and very limited food and beverage market leaders in this segment of the lodging industry. These offerings. The resulting savings are passed on to the guests in properties offer full kitchen facilities and shopping services or the form of more competitive rates. Thus, the full-service a convenience store on the premises. Complimentary conti- market may also be subdivided into upscale and midpriced nental breakfast and evening cocktails are served in the hotels. lobby. Some properties offer a business center and recre- ational facilities. Economy/Budget Hotels An economy or budget hotel offers clean, reasonably sized, and All-Suite Extended-Stay Hotels furnished rooms without the frills of full-service hotels. Chains All-suite extended-stay hotels typically offer approximately 25 like Travelodge, Motel 6, Microtel, Days Inn, and La Quinta be- percent more space for the same cost as will a regular hotel in came popular by focusing on selling beds rather than meals or the same price range. The additional space is usually in the meetings. This enables them to offer rates that are about 30 form of a lounge and possibly a kitchenette area. percent lower than the midpriced hotels. Economy properties, Embassy Suites, owned and operated by the Hilton Corpora- which represent about 15 per- tion; Residence Inns, Fairfield cent of total hotel rooms, have Suites, and Town-Place Suites, experienced tremendous all by Marriott; Extended Stay growth. America; Homewood Suites; Promus’ Hampton Inns, and Guest Quarters are the Marriott’s Fairfield, and market leaders in the all-suite, Choice’s Comfort Inns are extended-stay segment of the more recent entrants to this lodging industry. Candlewood market sector. These proper- has some all-suite extended- ties do not have restaurants or stay rooms in its properties offer substantial food and bev- and full kitchens, whereas Em- erages, but they do offer bassy Suites does not have full Formule 1 is an Accor hotel economy property. guests a continental breakfast kitchens. The additional space in the lobby. of a suite property plus a full After enjoying a wave of growth for much of the past 20 kitchen is an advantage for some guests. Several of the major years, the economy hotel segment may be close to the satu- hotel chains have all-suite extended-stay subsidiaries, includ- Lodging ration point. There are about 25,000 properties in this seg- ing Radisson, Choice Hotels (which dominates the economy ment, with many markets. The economic law of supply and all-suite segment with Comfort and Quality Suites), Sheraton demand rules; if an area has too many similar properties, price Suites, Hilton Suites, Homegate Studios, and Suites by Wynd- CHAPTER 4 wars usually break out as hotels try to attract guests. Some ham Hotels. These properties provide a closer-to-home feeling 110 M04_JOHN2778_02_SE_C04.QXD 1/18/16 6:09 PM Page 111 for guests who may be relocating or attending seminars or who that are used by people rather than let like condotels; a spa, are on work-related projects that necessitate a stay of greater and sports facilities. Mixed-use hotels can also be a part of a than about five days. major urban or resort development, which may include office There are now over 2,500 extended-stay properties. Many buildings, convention centers, sporting facilities, or shopping of these properties have business centers and offer services malls. like grocery shopping and laundry/dry cleaning. The design- ers of extended-stay properties realize that guests prefer a homelike atmosphere. Accordingly, many properties are built Bed and Breakfast Inns to encourage a community feeling, which allows guests to in- Bed and breakfast inns, or B&Bs as they are familiarly known, formally interact. offer an alternative lodging experience to the typical hotel or mo- tel. According to Travel Assist Magazine, the B&B is a concept Condotels that began in Europe and started as overnight lodging in a private home. A As the word suggests, a condotel is a Bed and breakfasts try to pro- true B&B is an accommodation with combination of hotel and condo- vide“ a personal experience during the owner, who lives on the premises minium. Developers build a hotel and the guest’s stay. They are a simple, or nearby, providing a clean, attrac- sell it as condo units, which the own- quiet way for people to just get tive accommodation and breakfast, ers can pool for use as hotel rooms away and usually offer more af- usually a memorable one. The host and suites. The hotel-operating com- also offers to help the guest with pany gets a cut of the money from fordable costs than big corporate directions, restaurants, and sugges- renting the units and so does the chains. tions for local entertainment or sight- owner. The owner of the condo unit Rebecca Boulay, ” seeing. The Oxford Bed and Breakfast, may have exclusive right to the use of Marlborough, MA There are many different styles of the unit for a fixed period of time B&Bs with prices ranging from about (usually one month); other than that, $30 to $300 or more per night. A B&B may be a quaint cottage the hotel-operating company knows that it can rent out the with a white-picket fence leading to a gingerbread house, tiny condos. and homey, with two or three rooms available. On the other hand, some B&Bs sprawling, ranch-style homes in the Rock- Mixed-Use Hotel Development ies; multistoried town homes in large cities; farms; adobe villas; log cabins; lighthouses; or stately mansions. The variety is part Some new hotels are developed as mixed-use properties. This of the thrill, romance, and charm of the B&B experience.6 means that a hotel may also have “residences”—actual condos There are an estimated 25,000 B&Bs in the United States. These inns have flourished for many reasons. Some business A bed and breakfast inn in Lavenham, Suffolk, England. travelers have grown weary of the complexities of the check- in/check-out processes at some commercial hotels. The high transient rates at hotels has created an opportunity to serve a segment of travelers who are more price-sensitive. Also, many leisure travelers are looking for accommodation some- Types and Location of Hotels Types where between a large, formal hotel and staying with friends. B&Bs offer a homelike atmosphere. They are aptly called “a home away from home.” A community breakfast with other lodgers and hosts enhances this feeling. Each B&B is as unique as its owner. Décor varies according to the region of the location and the owner’s tastes. B&B owners often pro- vide all the necessary labor, but some employ full- or part- time labor. 111 M04_JOHN2778_02_SE_C04.QXD 12/17/15 5:31 PM Page 112 Resort Hotels some adult guests prefer a quiet ambiance. Other resort ho- tels go out of their way to encourage families: Camp Hyatt is Resort hotels came of age with the advent of rail travel. In- a prominent example. Hyatt hotels have organized a program creasingly, city dwellers and others had the urge to vacation in with a variety of activities for locations that they found ap- children, which gives parents pealing. Traveling to these of- an opportunity to either enjoy ten more exotic locations some free time or join in the became a part of the pleasure fun with their children. Many experience. In the late 1800s, resort hotels began to attract luxury resort hotels were de- conventions, conferences, veloped to accommodate the and meetings. This enables clientele that the railways them to maintain or increase brought. occupancy, particularly during Such hotels include the fa- the low and shoulder (be- mous Greenbrier at White Sul- tween high and low travel) phur Springs, West Virginia; seasons. the Hotel del Coronado in Guests go to resorts for A resort in Johor, Malaysia, attracts guests from around the world. Coronado (near San Diego), leisure and recreation. They California; and the Homestead want a good climate—summer at Hot Springs, Virginia. In Canada, the Banff Springs Hotel and or winter—in which they can relax or engage in recreational ac- Chateau Lake Louise drew the rich and famous of the day to tivities. Due to the remoteness of many resorts, guests are a picturesque locations in the Canadian Rocky Mountains. “captured clientele”; they may be on the property for days at a The leisure and pleasure travelers of those days were time.
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