AMERICAN DEGREE PROGRAM

4+0 IN COLLABORATION WITH TRINE UNIVERSITY BACHELOR OF SCIENCE IN BUSINESS ADMINISTRATION • INTERNATIONAL BUSINESS • FINANCE • MARKETING HELP: THE ANALYTICS-DRIVEN ENTREPRENEURIAL UNIVERSITY

The new Business Phase Three expansion of Analytics and Technology Subang 2 which will add Innovation Centre at the signature Green-Digital HELP's Subang 2 campus Technology campus

Creating the A*Gen *The Analytics Generation

To prepare for the future we are transforming to become Graduate School, and the Faculty of Computing and Digital the Analytics-Driven Entrepreneurial University. Our effort Technology. In addition, we have internship collaboration is recognised by MDEC which conferred us the Premier with AI companies and techno-entrepreneurs. Digital Tech University Award. We also received the MDEC Recognition for Certificate Training in data science for During the last 33 years HELP has been exploring and students. experimenting with innovative ways to evolve our education philosophy, principles and practices. To achieve the 3 Cs, To support this transformation HELP invested RM25 million we have designed the TEA in the Business Analytics and Technology Innovation All HELP culture to nurture the right Centre (BATIC), which will be used to innovate and students are skills and predisposition in our incubate techno-entrepreneurship. Additionally, in planning students. is Phase Three expansion of Subang 2 which will add the eligible for the signature Green-Digital Technology Campus. We are free Certificate TEA is the acronym for getting bigger, better, bolder in our innovative education in Big Data Thinking mind, Entrepreneurial investment. attitude, Analytics skills: T is and Business about robust thinking skills; E Besides using analytics to drive our management and Analytics course is about having a problem- teaching, we are also building our research capability in solving mindset; A is about the analytics application. Part of the research grant from the skills in applying evidence-based management using data Ministryof Education and internal funding is allocated for analytics. Each of these is supported by a programme of analytics research. skills training and attitude development: viz, the Critical Thinking Skills Programme, the Entrepreneurship- To complement the above development we have signed up Leadership-Management Programme (ELM), and the with Bloomberg to set up the largest Bloomberg Finance Analytics Certificate Programme. This is the core Lab in . This resource facility boosts the education culture of HELP University as we prepare our economics, business, financial and analytics training in our students to be IR 4.0 future ready. Faculty of Business, Economics and Accounting, the ELM

2 Professor Dato' Dr Zakaria Ahmad BSocSc (Pol Sc) (Singapore), MA (McMaster), PhD (MIT) Earl D Brooks II, PhD CEO, HELP Academy President, Trine University

HELP’s distinguished partnership with Trine University offers Trine University is a growing school with a rich heritage of the full benefits of an American education. academic excellence and tradition. With enrollment that has more than tripled since 2000, Trine University remains a With a long and rich history of 130 years, Trine University remarkably creative, innovative campus where expert, caring fulfills our expectations of a quintessential American liberal faculty prepare students to lead, succeed and serve. arts program that will provide students with a strong foundation in general education as a prelude to further study More than 99 percent of graduates over the past several years at graduate level, or as a versatile basis for work and have found employment or started graduate school within six advancement in their chosen career. months of graduation. Many of our students collaborate with companies, organizations and schools around the globe to Embedded in the three majors of International Business, solve complex problems and real-world issues, and many Finance and Marketing is a wide selection of subjects such as graduates start flourishing companies or rise to the highest English, Psychology, Spanish, Philosophy, Creative Writing, level of major corporations. Intercultural Communication, Leadership and General Biology. For decades, Trine University has served students from around the world, including countries such as Malaysia, These are subjects that make an American education so and Japan, with countless numbers traveling to our main special. They broaden the minds of the students and open campus in Indiana to experience the environment of an them to the rich knowledge available to all those who seek it. American college campus. Some, such as Rupa Shanmugam, COO of SoPark Corporation in New York, have remained in Students who register for the Trine University 4+0 program at the United States and established successful lives here. HELP will benefit from a quintessential American education Others, like Shaziman bin Abu Mansor, former Minister of system that has made America such an advanced nation with Works for Malaysia, returned and prospered in their home world-class companies and CEOs, great scholars and country. academics, and achievements in science and technology with the largest number of Nobel Prize winners in the world. More recently, we have established partnerships with institutions such as the HELP Academy to provide a quality Students also have the option of spending one semester at Trine education in other nations, while still allowing students Trine University in Indiana for the real experience of studying who wish to experience the United States the opportunity to on an America campus, where they will have the opportunity take some classes here. As the 21st century progresses, Trine to enlarge their social and academic network for future will continue to strategically develop its people, programs and benefit. They will also visit and observe at first hand the facilities to make a positive impact on students, the business practices and management styles that make US community and beyond. companies and multinationals efficient, productive and globally successful. If you are looking to become a student at Trine, I encourage you to schedule a time to visit the HELP Academy (4+0 The HELP-Trine 4+0 program is not just any education academic partner) campus in Damansara Heights, Kuala program. It is a program that has been designed to equip you Lumpur. Be sure to meet with education counselors and with skills and competencies for effective job performance, faculty members and inquire about the business programs but also with an open and broad outlook on life and the conducted at HELP Academy. realities of the real world.

It is an education for life.

3 TRINE UNIVERSITY OVER 130 YEARS OF EXCELLENCE IN AMERICAN UNIVERSITY EDUCATION

From humble beginnings in 1884, Trine Trine is a private university dedicated to learning to take place. has grown to serve currently more than academic excellence and the develop- It is accredited by the Higher Learning 5,000 students from around the world ment of the human intellect and the Commission (HLC) and is a member of in its campuses in Angola and Fort enrichment of experience. Admission is the North Central Association of Wayne in Indiana, and in Detroit in competitive as the acceptance rate is Colleges and Schools. Michigan. In fact, Trine has been 70%. recognized as the fastest-growing Its excellent student/lecturer ratio of private university in Indiana over the 15:1 means that students get close past several years. attention from lecturers for effective

Pakistan (1%) Japan (2%) Sweden (2%) Internationally Recognized Mexico (2%) Others (14%) Trine University has been a popular Trine was a popular choice for the choice for an American university Malaysian government to send education for students in Asia, , scholarship students to study in Latin America and the Middle East. the US. China (5%) India (44%)

Up to 2019, Trine University has graduated 2,475 international students Malaysia 2,475 International (14%) from 104 countries, mainly from India, students from 104 Malaysia, China, Japan, Sweden, Saudi countries (1990-2019) Saudi Arabia Arabia, Mexico and Pakistan. (16%)

4 THE HELP-TRINE 4+0 PROGRAM BACHELOR OF SCIENCE IN BUSINESS ADMINISTRATION

Angola

Angola The HELP-Trine 4+0 Program The Bachelor of Science in Business Administration 4+ 0 in collaboration with Trine University develops managerial abilities, communication skills and decision-making through contemporary case studies and networking opportunities with business leaders. The flexibility of the program gives students the option to major in Finance, Marketing or International Business. FINANCE: The Finance major focuses on the factors and processes that enable decision-makers like CFOs, financial analysts and bankers to grow and expand a business or Location enterprise. Trine University’s location in Angola in the MARKETING: The Marketing major aims at equipping students state of Indiana gives easy access to with a solid theoretical and practical understanding of the important commercial and industrial marketing concepts, strategies and processes driving successful centers in Chicago, Detroit and Ann Arbor. companies. Angola itself is at the center of the four major states of Illinois, Indiana, Michigan INTERNATIONAL BUSINESS: The International Business major and Ohio. It is also just 3½ hours’ drive to is an innovative program that helps students develop the the Great Lakes, with great opportunities business, entrepreneurial and management competencies for camping, sight- seeing and outdoor needed for a successful career in a global business setting. activities en route.

5 STUDENT LIFE

Sponsel Hall Ryan Pro Shop

Homecoming Court 2017 Storm is the mascot of the Trine sport team Thunder More than 2,000 students live on the main campus. They can choose to join various fraternities and sororities. Fraternities and sororities are social organizations which engage in philanthropic activities, host parties, provide "finishing" training for new members such as instruction on etiquette, dress and manners, and create networking opportunities for their newly graduated members.

Stage Performance Springtime at Trine

Mechanical Bull Riding

Student Hall Lounge

6 SPORT AND RECREATION

Figure Skating American Football

Storm is the mascot of the Trine sport team Thunder Basketball Cheerleading Sports Trine sports teams are known as the Thunder. Trine is a member of National Collegiate Athletic Association (NCAA) Division III and the Michigan Intercollegiate Athletic Association (MIAA), the nation’s oldest athletic conference. Trine currently has more than 600 student-athletes who compete in 32 varsity sports.

Clubs and Organizations • Air Force ROTC • Habitat for Archery • American Heroes Humanity • American Institute • Magic: The of Aeronautics & Gathering Club Astronautics (AIAA) • Multicultural • Society of Student Automotive Organization (MSO) Engineers (SAE) • National Society of • Anime Club Leadership and • Club Bowling Success • Drama Club • Ski Club • Dungeons & • Table Tennis Club Dragons and many others.

Ice Hockey eSport Gaming Center Bowling

7 SPEND ONE EXCITING SEMESTER @ TRINE UNIVERSITY OPTION FOR HELP ACADEMY STUDENTS Subject to visa approval by the US Embassy*

Sponsel Hall in autumn

Student hall Thunder Ice Arena Employee cookout event, in front of Sponsel Hall

• Pay HELP Academy’s local fees** • Visits to other places like the Chicago • Lots of activities and events on for one full semester of study at Trine Options Exchange Board for a campus like free movie night, University, USA finance course (the Chicago Options international week, athletics, sports Exchange Board is the largest US and games. Check these links: • Meet Trine faculty and your peers options exchange with an annual https://www.trine.edu/campus-life/ across the ocean trading volume of over US$1.27 billion) https://trine.presence.io/ • Study effectively with a great lecturer • Experience the excitement of to student ratio, usually no more than American life in Angola, Indiana and 15 students in each class explore neighbouring cities - Chicago, • Experience a variety of activities in Indianapolis and Detroit and outside the classroom – guest lectures by experts from industry, * No compensation can be claimed in case of non-travel visits to companies and meetings with ** Tuition fees only (not inclusive of flight, meals and accommodation) their customers

8 BACHELOR OF SCIENCE IN BUSINESS ADMINISTRATION

YEAR 1 • English Composition I INTERNATIONAL • Principles of Psychology BUSINESS • Business Computer Application KPT/JPS(N/340/6/0776)(MQA/PA11399)11/25 • College Algebra • MPU 1* Why choose this Course? • Microeconomics • General Biology and Laboratory The Bachelor of Science in Business Administration – • English Composition II International Business at the Ketner School of Business • Effective Speaking focuses on delivering an innovative program that will • Macroeconomics help you develop the business and management • Essential Calculus competencies you need to have a successful career. • Advanced Spreadsheets for Business • MPU 1* About the Course • Statistics The Bachelor of Science in Business Administration - YEAR 2 • Spanish Reading and Writing I International Business guides you to be an entrepreneur • Introduction to Philosophy in a global business setting. The program is developed • MPU 2* to enable you to understand the cross-border • Accounting I transactions of goods and services by acquiring the • Business Concepts relevant knowledge and skills to develop strategies, • International Learning Orientation resources and activities for cross-border operations • MPU 3* that drive a business globally. • Designing Operations • Organizational Behavior Career Opportunities • International Business Upon successful completion of this course, you may • Marketing • Professional Development and Strategies work in multinational companies that operate globally • MPU 4* and across various industries including banking, financial, retail, hospitality, manufacturing and YEAR 3 • Accounting II advertising industries. • Business Law I • Business Communication • Creative Writing • Social Media for Business • Managerial Finance • Personal Finance • Insurance • Entrepreneurial Leadership • International Marketing • The Global Consumer • Intercultural Communication

YEAR 4 • Money and Banking • International Finance • Strategic Management • Corporate Finance • Capstone Business Simulation or • Business Internship • International Economics • International Law • Retail Management 9 BACHELOR OF SCIENCE IN BUSINESS ADMINISTRATION

FINANCE YEAR 1 • English Composition I KPT/JPS(N/340/6/0776)(MQA/PA11399)11/25 • Principles of Psychology • Business Computer Application Why choose this Course? • College Algebra The Bachelor of Science in Business Administration - • MPU 1* • Microeconomics Finance at the Ketner School of Business focuses on • General Biology and Laboratory the decisions that company CFOs, analysts and bank • English Composition II executives use to help businesses expand and flourish. • Effective Speaking This accredited program focuses on real world learning, • Macroeconomics an internship in the industry, and teaching by experts in • Essential Calculus finance. Our graduates work in large and small banks • Advanced Spreadsheets for Business and financial institutions, as well as the nation's leading • MPU 1* businesses. YEAR 2 • Statistics About the Course • Spanish Reading and Writing I The Bachelor of Science in Business Administration - • Introduction to Philosophy • MPU 2* Finance guides you to be the decision maker at the • Accounting I heart of business with a degree in finance. The program • Business Concepts is developed to enable you to understand the financial • International Learning Orientation processes that drive a business's ability to grow and • MPU 3* expand. • Designing Operations • Organizational Behavior Career Opportunities • International Business Upon successful completion of this course, you may • Marketing work across various industries including the banking, • Professional Development and Strategies financial and investment industries. Other potential • MPU 4* career options are in real estate, insurance and money YEAR 3 • Accounting II management. • Business Law I • Business Communication • Creative Writing • Social Media for Business • Managerial Finance • Personal Finance • Insurance • Cost Accounting • Money and Banking • Introduction to Econometrics • Investments

YEAR 4 • Personal Income Tax • Financial Modeling • Strategic Management • Venture Finance • Capstone Business Simulation or • Business Internship • International Finance • Corporate Finance • International Marketing

10 MARKETING YEAR 1 • English Composition I KPT/JPS(N/340/6/0776)(MQA/PA11399)11/25 • Principles of Psychology • Business Computer Application Why choose this Course? • College Algebra The work of professional marketers touches all aspects • MPU 1* • Microeconomics of our lives, whether it’s marketing’s involvement in • General Biology and Laboratory developing new products, creating advertising that • English Composition II informs and moves consumers, or managing data • Effective Speaking collected through the use of the internet. The Bachelor • Macroeconomics of Science in Business Administration - Marketing • Essential Calculus prepares students for successful careers in this • Advanced Spreadsheets for Business dynamic field. Students graduate with a solid theoretical • MPU 1* and practical understanding of the marketing concepts driving today’s most successful companies. YEAR 2 • Statistics • Spanish Reading and Writing I About the Course • Introduction to Philosophy • MPU 2* A student who majors in marketing will discover career • Accounting I opportunities in the fields of: • Business Concepts • International Learning Orientation • sales management • MPU 3* • advertising • Designing Operations • marketing research • Organizational Behavior • retail management • International Business • brand and product management • Marketing • merchandising • Professional Development and Strategies • marketing management • MPU 4*

Since creativity and communication skills are vital to a YEAR 3 • Accounting II successful career in marketing, Trine students interact • Business Law I regularly with marketing professionals in-class and • Business Communication through required internships. Trine's marketing degree • Creative Writing offers a wide spectrum of classes, so once you decide • Social Media for Business which career path you want to focus on, we will tailor • Managerial Finance your schedule to fit that area of expertise. • Personal Finance • Insurance • Leadership Career Opportunities • Integrated Marketing Communications Upon successful completion of this course, you may • Personal Selling work in various industries including banking, finance, • Buyer Behavior retail, hospitality, manufacturing and advertising. industries. YEAR 4 • Marketing Research • Digital Advertising • Strategic Management • Venture Finance • Capstone Business Simulation or • Business Internship • International Marketing • Retail Management • Real Estate

11 BACHELOR OF SCIENCE IN BUSINESS ADMINISTRATION

How You Will Learn MPU SUBJECTS ENTRY REQUIREMENTS A wide range of teaching methods MPU 1 (Choose two) SPM / IGCSE O LEVELS is used which may include lectures, MPU 3113 Hubungan Etnik* 5 credits including a pass in discussions, case studies, problem- Mathematics and English based learning, inquiry-based MPU 312 Tamadun Islam dan learning, guest lectures, internships Tamadun Asia (TITAS)* CPU and field trips. Assessment may MPU 3143 Bahasa Melayu Komunikasi A minimum average of 70% in 6 include assignments, quizzes, 3** subjects presentations, case study, projects MPU 3173 Malaysian Studies 3** INTERNATIONAL BACCALAUREATE and final exam. The learning and A minimum score of 24 points assessment methods are designed * Local Students to encourage optimal learning so ** International Students SM3 / UEC that students are able to use 5 Bs and a pass in Mathematics and business theories and principles to English MPU 2 (Choose one) solve real work problems and thus HELP FOUNDATION increase their employability. MPU 3213 Bahasa Kebangsaan A* A pass in HELP Foundation programs MPU 3223 Leadership and Life Skills US HIGH SCHOOL, SENIOR HIGH * Local students without credit in SPM SCHOOL Bahasa Melayu must do MPU3213. PHE/HEI MPU 3 Pass related program from PHE/HEI MPU 3363 Issues of the Social Media approved by the Malaysian on Malaysian Society Government MPU 4 INTERNATIONAL STUDENTS MPU 3422 Co-Curriculum – Community International students are required to Service 2 achieve a minimum score of 5.5 for IELTS or its equivalent * Students who have completed the American Degree Transfer Program 2+2 can transfer into the Trine 4+0 program.

NOTABLE ALUMNI Ralph Ketner Rupa Shanmugam Co-founder of Food A Malaysian engineer Town (now Food Lion), a who is President, COO successful 1,300 store and majority owner grocery chain which of SoPark Corp, the had the distinction of largest electronics being the fastest growing manufacturing service grocery company in the provider in western New US. York. Winner of the STEP Ahead Award 2016 for Dato’ Seri Shaziman being one of the most Abu Mansor accomplished women Minister of Energy, Water in the manufacturing and Communications, industry in the US. Malaysia (2008-2009)

12 KETNER SCHOOL OF BUSINESS Intakes:FOUNDED ON January,CRITICAL THINKING, May INTEGRITY,& August PASSION, PERSONAL GROWTH AND EXPERIENTIAL LEARNING

BUILDING TOMORROW’S BUSINESS LEADERS ONE EXPERIENCE AT A TIME All 3 majors in the HELP-Trine 4+0 administration with concentrations non-profit organizations, family- program are offered by the Ketner in Accounting, Communications, run businesses or small business School of Business of Trine University. Economics, General Management, enterprises. Information Systems, International KSB is named after Trine alumnus The School is accredited by the Business, Marketing, and Ralph Ketner, a businessman and Accreditation Council for Business Entrepreneurship. philanthropist and founder of the highly Schools and Programs (ACBSP), a body successful grocery chain Food Lion. The School has over the years providing specialized accreditation to succeeded in preparing graduates to colleges and universities with business KSB offers a rigorous and challenging succeed and excel in every facet of the schools and programs. curriculum in many areas of business business world, in large corporations,

DISTINGUISHED VISITORS Trine is highly regarded as a forward-looking and innovative university. It regularly hosts visits by eminent personalities.

Lou Holtz, American football legend Mike Pence (left), Vice President Commencement speaker Mitt Romney, and College Football Hall of Fame of the United States and ex- ex-Governor of Massachusetts and inductee. Governor of Indiana. Republican Presidential nominee 2012.

13 COUNCIL OF ACADEMIC ADVISORS FOR THE AMERICAN DEGREE PROGRAM

Prof Khong Kim Hoong Prof Dato’ Zakaria Ahmad Prof Andy Hickson BEcon Hons (Malaya), MPIA, BSocSc (Pol Sc) (Singapore), MA (Social Anthropology) (SOAS), MA, PhD (Pittsburgh) MA (McMaster), PhD (MIT) PhD (Exeter), PGDE (Exeter), Politics and public Asia Pacific strategy and Dip Policy Studies (Int Co-op administration of Asia geopolitics College, Loughborough) Social theatre and drama in education

Dr Edmund Oh Dr Colleen R O’Neal Dr Brendan Gomez BAppSc First Class Hons (USM), BA (Cornell), MS (Family & Child BSc (Genetics) First Class Hons MSc (IHE-Delft), MPhil (Cantab), Dev) (Auburn), MA (Clinical Psych), (Malaya), MA (Coun Psych) (Lewis), PhD (Cornell), ACMI PhD (Clinical Psych) (Long Island) PhD (Penn State) Environmental sociology Visiting Fulbright Professor US Fulbright Scholar Psychology of refugee response Counseling and Applied to educational initiatives Psychology

Dr Ng Siew Li Prof William G Borges BPsych First Class Hons (HELP), BA (Pol Sc) (California State, East Bay), MA (Clinical Psych), PhD (Clinical MA (Pol Sc) (San Jose State), Psych) (Central Michigan) PhD (California, Riverside) US Fulbright Scholar The politics of Third World Clinical psychology and development character development

14 TRINE UNIVERSITY VISITING ACADEMICS

Dr Mark Roselli Mr Worth Weller Mr Michael Martin BA (Business Administration) BA (Sociology) (Duke), MA BSc (Accounting) (Tri-State), (Webster), MBA (Management) (English) (Indiana), MBA (Trine) MPM (Carnegie Mellon), (Avila), PhD (Public Admin & Mr Weller’s experience of MBA (Valparaiso) Philosophy) (Missouri, Kansas City) university teaching includes Formerly Director of the Trine Director of Global Partnerships, Malaysia and Ningbo, China. University Avon Campus Trine University Focuses on English and Dr Roselli’s 35 years’ teaching Communication related fields. experience includes Trine and other US universities and Asia ( etc). Dr Roselli's focus is on * These Trine academics will be present at HELP to teach Marketing and Management. and provide consultation to students.

15 www.help.edu.my facebook.com/HELPUniversity twitter.com/HELPUni

HELP Academy Sdn Bhd (Co No: 700201-H) Kompleks Pejabat Damansara, Jalan Dungun, Damansara Heights, 50490 . Registration No: W4P0055 Tel: 03-2716 2000 Fax: 03-2095 7100 Email: [email protected]