ITALIAN SPIRITS PROMOTIONAL WEEK 14-20 SETTEMBRE 2020 1 TABLE OF CONTENTS
❖ Education and Promotion Page 3 ❖ Press Event Page 4 – 7 ❖ Media Coverage Page 8 - 10
PARTICIPANT RESTAURANTS ❖ Bice Cucina Pag. 12 ❖ Vicolina Pag. 15 ❖ Gerbasi Pag. 18 ❖ Pasta Eater Pag. 21 ❖ Aita Pag. 25 ❖ Bella Blu Pag. 28 ❖ LaRina Pastificio & Vino Pag. 31 ❖ Bar Camillo Pag. 34 ❖ Piccolo Trattoria Pag. 37 ❖ The Leopard at des Artistes Pag. 40 ❖ Il Gattopardo Pag. 43 ❖ PizzArte Pag. 46 ❖ Marco Polo Pag. 49 ❖ Norma Pag. 52 ❖ Osteria Umbra Page 55 EDUCATION and PROMOTION
The Gruppo Italiano (GI) is a nonprofit organization dedicated to fostering Italian culinary culture and genuine products through educational series, scholarships and promotions. It offers timely and in-depth information to its members: restaurants, producers, importers, and distributors of authentic Italian products, as well as media, culinary schools, and to the general public with a serious passion for authentic Italian food and wine.
GI provided, in association with the Italian Trade Agency, all participant restaurants with training links and necessary materials in order to promote the “Italian Spirits” program, conducted staff meetings and enriched education efforts, as well as promoted and reposted all social media posts to its numerous members throughout the country.
3 PRESS EVENT
❖ Charles Scicolone Wordpress.com
❖ Michelle Scicolone Food and Travel
❖ Jon Haggins Taste of New York
❖ Edwin Garrubbo Garrubbo Guide
❖ Gina Garrubbo President NPR Radio
❖ Steve Cuozzo NY Post
❖ Antonino Laspina Director ICE New York
❖ Daniela Porro Italian Trade Agency
❖ David Ernst Gruppo Italiano
❖ Gianfranco Sorrentino Il Gattopardo Group / GI
❖ Jordan Frosolone The Leopard at Des Artistes
❖ Toto Fraterrico Norma Gastronomia Siciliana
❖ Vincenzo Pascale Corriere della sera
❖ Jacopo Di Teodoro Artisanal Cellar
❖ George Cotenau Mozzarella & Vino
❖ Lorenzo Mion Il Gattopardo
4 5 6 7 MEDIA COVERAGE
“Charles Scicolone on Wine”, read the full article
8 MEDIA COVERAGE
9 10 11 BICE CUCINA 62 W 55th St, New York, NY 10019
❖ Drinks sold during the promotional week: 206 ❖ What percentage did your sales of Italian Spirits increase by during the promotional week? 11%
Top 3 most popular cocktails: 1. Aperol Spritz 2. Sbagliato 3. Negroni/ Old fashioned
Top 3 most popular categories: 1. Limoncello 2. Amaro 3. Grappa
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13 14
14 VICOLINA 1302 Madison Ave, New York, NY 10128
Drinks sold during the promotional week: 200 What percentage did your sales of Italian Spirits increase by during the promotional week? 17%
Top 3 most popular cocktails: 1. Aperol Spritz 2. Negroni 3. Americano
Top 3 most popular categories: 1. Vermouth 2. Sambuca 3. Limoncello
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17 GERBASI 2389 Arthur Ave, The Bronx, NY 10458
❖ Drinks sold during the promotional week: 186 ❖ What percentage did your sales of Italian Spirits increase by during the promotional week? 24%
Top 3 most popular cocktails: 1. Old fashioned 2. Martini 3. Amaro+ tonic
Top 3 most popular categories: 1. Limoncello 2. Grappa 3. Nocino
18 19 20 PASTA EATER 9 E 17th St, New York, NY 10003
❖ Drinks sold during the promotional week: 142 ❖ What percentage did your sales of Italian Spirits increase by during the promotional week? 13.6%
Top 3 most popular cocktails: 1. Martini 2. Old fashioned 3. Spritz
Top 3 most popular categories: 1. Amaretto 2. Mirto 3. Egg liquor
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22 23 24 AITA 132 Greene Ave, Brooklyn, NY 11238
❖ Drinks sold during the promotional week: 470 ❖ What percentage did your sales of Italian Spirits increase by during the promotional week? 20%
Top 3 most popular cocktails: 1. Aperol Spritz 2. Martini 3. Manhattan
Top 3 most popular categories: 1. Grappa 2. Nocino 3. Vermouth
25 26 27 BELLA BLU 967 Lexington Ave, New York, NY 10021
❖ Drinks sold during the promotional week: 410 ❖ What percentage did your sales of Italian Spirits increase by during the promotional week? 28%
Top 3 most popular cocktails: 1. Martini 2. Negroni 3. Aperol Spritz
Top 3 most popular categories: 1. Amaretto 2. Limoncello 3. Grappa
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29 30 LARINA PASTIFICIO & VINO 387 Myrtle Ave, Brooklyn, NY 11205
❖ Drinks sold during the promotional week: 99 ❖ What percentage did your sales of Italian Spirits increase by during the promotional week? 10%
Top 3 most popular cocktails: 1. Martini 2. Boulevardier 3. Aperol Spritz
Top 3 most popular categories: 1. Amaro 2. Grappa 3. Maraschino
31 32 33 BAR CAMILLO 333 Tompkins Ave, Brooklyn, NY 11216
❖ Drinks sold during the promotional week: 636 ❖ What percentage did your sales of Italian Spirits increase by during the promotional week? 10%
Top 3 most popular cocktails: 1. Old fashioned 2. Manhattan 3. Martini
Top 3 most popular categories: 1. Nocino 2. Vermouth 3. Amaro
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36 PICCOLO TRATTORIA 455 Main St, New York, NY 10044
❖ Drinks sold during the promotional week: 335 ❖ What percentage did your sales of Italian Spirits increase by during the promotional week? 18%
Top 3 most popular cocktails: 1. Old fashioned 2. Negroni 3. Others
Top 3 most popular categories: 1. Grappa 2. Limoncello 3. Amaro
37 38 39 THE LEOPARD AT DES ARTISTES 1 W 67th St, New York, NY 10023
❖ Drinks sold during the promotional week: 390 ❖ What percentage did your sales of Italian Spirits increase by during the promotional week? 35%
Top 3 most popular cocktails: 1. Aperol Spritz 2. Negroni 3. Manhattan
Top 3 most popular categories: 1. Limoncello 2. Sambuca 3. Grappa
40 41 42 IL GATTOPARDO 13-15 W 54th St, New York, NY 10019
❖ Drinks sold during the promotional week: 310 ❖ What percentage did your sales of Italian Spirits increase by during the promotional week? 24%
Top 3 most popular cocktails: 1. Martini 2. Aperol Spritz 3. Manhattan
Top 3 most popular categories: 1. Limoncello 2. Grappa 3. Amaro
43 44 45 PIZZARTE 69 W 55th St, New York, NY 10019
❖ Drinks sold during the promotional week: 251 ❖ What percentage did your sales of Italian Spirits increase by during the promotional week? 24%
Top 3 most popular cocktails: 1. Aperol Spritz 2. Negroni 3. Manhattan
Top 3 most popular categories: 1. Limoncello 2. Sambuca 3. Grappa
46 47 48 MARCO POLO 345 Court St, Brooklyn, NY 11231
❖ Drinks sold during the promotional week: 135 ❖ What percentage did your sales of Italian Spirits increase by during the promotional week? 50%
Top 3 most popular cocktails: 1. Aperol Spritz 2. Negroni 3. Martini
Top 3 most popular categories: 1. Limoncello 2. Grappa 3. Sambuca
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51 NORMA 438 3rd Ave, New York, NY 10016
❖ Drinks sold during the promotional week: 291 ❖ What percentage did your sales of Italian Spirits increase by during the promotional week? 1%
Top 3 most popular cocktails: 1. Aperol Spritz 2. Martini 3. Negroni
Top 3 most popular categories: 1. Limoncello 2. Sambuca 3. Grappa
52 53 54 OSTERIA UMBRA 197 Terry Rd, Smithtown, NY 11787
❖ Drinks sold during the promotional week: 392 ❖ What percentage did your sales of Italian Spirits increase by during the promotional week? 22.5%
Top 3 most popular cocktails: 1. Manhattan 2. Sbagliato 3. Martini
Top 3 most popular categories: 1. Grappa 2. Amaro 3. Sambuca
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57 Salute!