Mark Gatiss and Steven Moffat’s Great Game of Fandom: Investigating the Creator-Text-Fan Relationship of BBC’s A Thesis Presented to the Department of Communication and Arts at Roskilde University In Partial Fulfilment of Requirements for the Degree of Master of Arts English & Communication Presented by Marie Sophie Kindler
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[email protected] Studienr.: 58727 Under the Supervision of Ebbe Klitgård Submitted on 28th of June 2017 Abstract This thesis is investigating the reciprocal relationship between author, text and fan. Approaching the modern realisation of Sir Arthur Conan Doyle’s original Sherlock Holmes phenomenon, this thesis focusses on BBC’s television series Sherlock. Written by Steven Moffat and Mark Gatiss, the show is critically acclaimed for its accomplishment to update the Victorian stories without losing its loyalty to the source text. Because of its production approach, the series is particularly interesting for participatory audiences, which is why it gathered an enormous fanbase. Additionally to their intertextual adaptation approach (that references previous interpretations as much as the canon itself), Gatiss and Moffat’s self- declared “fanboyness” attracts fans who celebrate the co-writers for their fannish motivation. However, the ambiguity of Gatiss and Moffat’s fan-producer behaviour has considerably blurred the lines between official production and fandom. Therefore, discursive-struggles between the fans and the co-writers testify the important role of authors for fan audiences. While the fans acknowledge Gatiss and Moffat’s creative power, they contest the ways in which it is wielded. This becomes apparent by looking at the queerbaiting controversy that unleashed in January 2017, shortly after Sherlock’s final episode.