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Client Name Massachusetts College of Art and Design Q4 2019 Academic Year 2019-2020 PERFORMANCE DASHBOARD PERFORMANCE DASHBOARD ClientMassachusetts Name College of Art and Design Overview 2 BY THE NUMBERS HIGHLIGHTS MAAM Preview and Opening InkHouse and MassArt proactively pitched the opening of the MassArt Art Museum, highlighting the world-class caliber of the inaugural exhibitions and the public accessibility as a free museum. The result was significant coverage in local print, digital, TV and radio outlets, art trade publications and national/international arts and travel publications. Pieces of Total Interviews Coverage MassArt Auction As the MassArt Auction was forced to take place virtually, the team adapted the traditional outreach strategy to tell a story about a swift adaptation and embrace of a new format that resulted in a successful event. This yielded interviews and coverage in The Boston Globe, Boston Business Journal and Bay State Banner. Pieces of Press Release MassArt COVID-19 Response Supporting and Media Alerts Through statements, media alerts, FAQs and other messaging, Content Created InkHouse and MassArt worked to inform the campus community and general public on MassArt’s response to COVID-19, including shifting to remote learning and housing healthcare workers on campus Surdna Foundation InkHouse, MassArt and The City of Boston worked jointly to announce the $1.2 million grant, with coverage appearing in local and art trade outlets. 3 MAAM: In 2019, InkHouse and MassArt began laying the groundwork for a successful official opening of the MassArt Art Museum in February 2020. This was done through initially announcing the museum in May 2019, then through a steady cadence of targeted pitching of news for the remainder of the year on the inaugural exhibitions and museum branding. As MAAM prepared for its public grand opening, InkHouse worked with MassArt to facilitate interviews with Lisa Tung with local and art trade press, and provide media support at the opening reception, media preview and grand opening events. Inaugural Exhibitions Media Preview Grand Opening In August of 2019, we conducted In the lead up to the Museum The week of the opening, we outreach with a press release opening, we invited key reporters to provided on-the-ground media announcing MAAM’s opening date attend an exclusive media preview relations support at grand opening and three inaugural exhibitions, the day before the public Museum events and conducted media outreach around the ribbon which was followed up on with opening to offer them access to the cutting and opening day public greater detail on the exhibitions in artists and curatorial team that were events. October. part of the opening exhibitions. 4 MAAM Opening Media Relations BOSTON GLOBE: October 11, 2019 Meet the ‘dogged, tenacious champion’ who spent 11 years building Boston’s newest art museum ● Profiles Lisa Tung and the story of transforming the Bakalar & Paine Galleries into the MassArt Art Museum. CREATIVE REVIEW: October 11, 2019 An unconventional identity for Boston’s MassArt Art Museum ● Quotes Moth Design founder and Director Tammy Dayton on the process of developing the brand identity for MAAM ● Links to both the MAAM and Moth Design websites FORBES: January 5, 2020 Game (Almost) Over, Exhibit Connecting Video Games And Contemporary Art Finishing Run At Akron Art Museum ● Includes details of the MAAM opening, highlighting the Game Changers exhibition WBUR: January 6, 2020 16 Art Exhibits Worth Leaving The House For This Winter ● List of noteworthy local exhibits, featuring both Valkyrie Mumbet and Game Changers ART NEW ENGLAND: January 9, 2020 MAAM: MassArt’s New Art Museum ● Preview of MAAM showcasing the museum’s journey to opening and the inaugural exhibitions ● Quotes MAAM Executive Director Lisa Tung, Curator Darci Hanna, as well as artists Ghost of a Dream TIME OUT WORLDWIDE: January 9, 2020 The 40 most exciting things to do in the world in 2020 ● List of global events that includes the MAAM opening, emphasizing its free and open-to-the-public nature 5 MAAM Opening Media Relations SMITHSONIAN MAGAZINE: January 23, 2020 Most Anticipated Museum Openings of 2020 ● List features MAAM and also highlights the inaugural exhibitions ART NEWSPAPER: February 19, 2020 Back to school: Massachusetts college museum gets a $12.5m makeover ● Preview of MAAM featuring image of Ghost of a Dream preparing Yesterday Is Here ● Quotes MAAM Executive Director Lisa Tung ARTNET NEWS: February 21, 2020 With a $12.5 Million Revamp, the Massachusetts College of Art and Design Has Turned Its Galleries Into a Contemporary Art Museum ● Interview with Lisa Tung, MAAM’s Executive Director, on the redesign and rebrand of MAAM BOSTON GLOBE: February 24, 2020 Names: The MassArt Art Museum opens with a bash ● Review of MAAM’s opening day, including links to the MAAM website, in Boston Globe Names, an important section for MassArt donors and board members WBUR: February 26, 2020 At MassArt Art Museum, Artists Examine Racial And Gender Systems ● Highlights the inaugural exhibitions and artists with interviews from the media preview day HYPERALLERGIC: February 27, 2020 Yes, MAAM! Boston Is Excited to Meet Its Newest Contemporary Art Museum ● Features opening day of MAAM, including interviews with selected visitors and photographs of installations ● Quotes MAAM Executive Director Lisa Tung 6 MAAM Opening PR Metrics 44 Media Placements 132,291,404 Media Impressions 46,248 Social Shares 7 31st MassArt Auction BOSTON GLOBE: May 12, 2020 Nonprofits see big drop in fund-raising while demand for services rise With COVID-19 and the ● A story about fundraising challenges for nonprofits during COVID-19 featured statewide stay at home order the MassArt Auction as a bright spot—an example of a successful and creative preventing the annual MassArt virtual event that was executed on short notice Auction from occurring as usual, InkHouse and MassArt worked to tell a public story about how to successfully adapt a live event to a virtual one. Outreach to art, local and business press resulted in multiple interviews for Kathy Calnan, Executive Director of BAY STATE BANNER: April 23, 2020 Advancement, and positive MassArt Auction moves forward online coverage in local outlets. ● Features interview with Kathy Calnan about adapting the format of the auction, and includes several great details about 2020 artists and artwork. 8 MassArt COVID-19 Response COVID-19 rapidly emerged as a disruptive force in early 2020 that required every aspect of campus life and education at MassArt to be reimagined. At the beginning of the crisis, InkHouse and MassArt coordinated on public responses, statements and media alerts to communicate how the College would finish the spring semester and how the campus would aid in the public response. As classes resumed virtually after spring break, we looked to find ways to highlight success stories from virtual teaching and ways students were staying engaged from afar. 9 PR Metrics: 2019-2020 Academic Year Total 2019 TOTAL 88 Media Placements 265,234,209+ Media Impressions 81,906 Social Shares 7 Calendar Listing Sets 10 2019-2020 Academic Year Total Media Coverage Please note, the coverage listed are the pieces InkHouse secured or actively supported through media relations or press releases. OUTLET TITLE DATE Boston Globe Meet the ‘dogged, tenacious champion’ who spent 11 years building Boston’s newest art museum 10/11/2019 Global Traveler New Boston Art Museum Prepares for Grand Opening 10/30/2019 Creative Review An unconventional identity for Boston’s MassArt Art Museum 11/10/2019 Boston.com Sky-high soufflé pancakes debut in the Seaport this weekend 11/11/2019 Boston Magazine 20 Things We’re Looking Forward to in 2020 12/20/2019 Artscope Magazine Nancy Nesvet’s Art World Predictions For 2020 1/1/2020 Forbes Game (Almost) Over, Exhibit Connecting Video Games And Contemporary Art Finishing Run At Akron Art Museum 1/5/2020 WBUR 16 Art Exhibits Worth Leaving The House For This Winter 1/6/2020 Time Out Worldwide The 40 most exciting things to do in the world in 2020 1/9/2020 PopSugar 2020's Best Festivals, Exhibits, Nights Out, and Novelty Experiences From Around the World 1/9/2020 Art New England MAAM: MassArt’s New Art Museum 1/9/2020 RTP Work by Joana Vasconcelos at the MassArt Art Museum in Boston 1/21/2020 Smithsonian Magazine Most Anticipated Museum Openings of 2020 1/23/2020 11 2019-2020 Academic Year Total Media Coverage Please note, the coverage listed are the pieces InkHouse secured or actively supported through media relations or press releases. OUTLET TITLE DATE O Journal Artist Joana Vasconcelos inaugurates new piece of the Valquírias series in February in Boston 1/24/2020 Boston.com The MassArt Art Museum has a February opening date 1/27/2020 Homes & Antiques The best global events to attend in 2020 1/28/2020 AfroPunk AFROPUNK 10: BLACK ART FOR BLACK FUTURES 2/7/2020 WGBH Local Photographer Reflects On Hong Kong 1/30/2020 Worcester Telegram Bill Zeroes in On Arming MassArt Campus Police 1/30/2020 Platforma Joana Vasconcelos uses African cloths in honor of a slave 2/10/2020 Portuguese American Journal Inaugural: Joana Vasconcelos at the MassArt Art Museum – Boston, MA 2/15/2020 Feel Portugal Joana Vasconcelos at Boston's MassArt Art Museum Inauguration 2/19/2020 The Art Newspaper Back to school: Massachusetts college museum gets a $12.5m makeover 2/19/2020 CBS Boston Weekend To Do List: Home Show, New Art Museum, Mardi Gras 2/20/2020 Boston.com 10 things to do in Boston this weekend 2/20/2020 Boston Globe 5 things to do in Boston this weekend 2/20/2020 12 2019-2020 Academic Year Total Media Coverage Please note, the coverage listed are the pieces InkHouse secured or actively supported through media relations or press releases.
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