UTAH TRAVEL & TOURISM PROFILE State and Counties 2013‐ 2014
UTAH TRAVEL & TOURISM PROFILE State of Utah
The State of Utah had an 11.9% leisure and hospitality1 share of total Tourism At-A-Glance private jobs in 2014, ranking 33rd out of 50 states in the U.S. (same U.S. Tourism Ranking: 33rd* % na onal ranking as 2013). Utah has a diverse tourism industry, which 2013 2014 Change generates jobs and income for Utah residents and produces tax revenue Utah Population 2,900,872 2,942,902 1.4% for the state. Domes c and interna onal visitors are drawn to Utah’s U.S. Population 316,128,839 318,857,056 0.9% natural, cultural, and historical assets. Utah has 14 ski resorts, 11 of Tourism-Related Tax Revenues $117.6 $130.5 11.0% which are within one hour of Salt Lake City Interna onal Airport, as well (Fiscal Year; In Millions) as five na onal parks, seven na onal monuments, two na onal Leisure & Hospitality Taxable Sales $5,575.4 $6,034.8 8.2% recrea on areas, one na onal historic site and 43 state parks. (Calendar Year; In Millions) Throughout the year, Utah hosts several arts events, such as the Leisure & Hospitality Jobs 123,521 128,067 3.7% Sundance Film Fes val, Utah Shakespeare Fes val, Moab Music Fes val Leisure & Hospitality Wages (Millions) $2,059.6 $2,193.4 6.5% and Utah Arts Fes val, in addi on to well‐a ended athle c events, Average Annaul Hotel Occupancy Rate 58.5% 60.1% 1.6% mee ngs, conven ons, conferences and tradeshows. Total SkierDays (14 Utah Ski Resorts) 4,161,585 3,946,762 -5.2% Total tourism‐related tax revenue grew 11.0% in fiscal year 2014, Total State Park Visitation (July-May) 3,019,093 3,661,226 21.3% which included healthy increases in statewide resort community and Total National Park Visitation 6,328,040 7,239,149 14.4% motor vehicle leasing tax revenues. In 2014, total taxable sales in the *Compared to all 50 U.S. states; based on share of private leisure and hospitality jobs to total private jobs. 1The "Leisure and Hopsitality" sector includes NAICS 71 and 72. leisure and hospitality sector increased 8.2% from the previous year. This included a 15.9% increase in arts/entertainment/recrea on sales, a According to Smith Travel Research, each year Utah hotel occupancy 6.3% increase in accommoda ons sales, and a 7.8% increase in rates are highest from June through September and lowest between foodservice‐related sales statewide. The State of Utah’s leisure and November and February. Utah’s hotel performance measures fared be er hospitality sector experienced a 3.7% increase in jobs and a 6.5% in 2014, with year‐over increases in average annual occupancy rate (1.6%), increase in wages – both higher than na onal averages. Since 2010, the average annual daily room rate (4.3%) and revenue per available room average number of statewide leisure and hospitality sector jobs has (6.9%). Total SLC Interna onal Airport passengers increased 4.7% from remained fairly consistent year‐round, adding an average of 5,300 jobs 20.18 million in 2013 to 21.14 million in 2014. each summer season (compared to winter). In 2014, every tourism‐ Utah experienced a less than favorable snow year in 2014/2015, which related job sector in Utah experienced growth with the greatest was reflected in a 5.2% year‐over decrease in total skier days. On the other employment increases in private accommoda ons (653), followed by hand, Utah na onal parks experienced an all‐ me record of 7.2 million public amusement and recrea on (420), private miscellaneous retail total recrea on visits (up 14.4%), while FY2015 visitor counts to Utah’s sales (401), and private gas sta ons (284). State Parks increased 19.8% from FY2014. Overall, 2014 was a rela vely
Tourism-Related Tax Revenue Gross Leisure & Hospitality Taxable Sales (In Millions of Dollars) (In Millions of Dollars)
$130.5 Motor Vehicle $6,034.8 Rental Tax $117.6 $5,575.4 $5,257.4 $108.4 Restaurant Tax $4,561.9 $93.1 Food Services & Room Rental Tax Drinking Places $4,009.0 $3,717.7 Motor Vehicle $3,510.5 Accommodations Leasing Tax $3,072.8
Resort Arts, Communities Sales Entertainment, Tax and Recreation County Transient $1,405.7 Room Tax $1,248.3 $1,322.8 $1,015.3 Municipality Transient Room $473.8 $498.6 $534.9 $620.1 FY2011 FY2012 FY2013 FY2014 Tax 2011 2012 2013 2014
Source: Utah State Tax Commission Source: Utah State Tax Commission
The Policy Institute University of Utah July 2015 Utah Travel & Tourism Profile: State of Utah
Private Leisure & Hospitality Employment: Share of Total Year-Over Percent Change in Wages 2014 2013 to 2014
Leisure & Hospitality 12.7% All Other Sectors 11.9% 6.5% 6.4% 6.0% 5.6%
Utah U.S. Utah U.S. Source: U.S. Bureau of Labor Statistics and Utah Department of Workforce Services Source: U.S. Bureau of Labor Statistics and Utah Department of Workforce Services
Private Leisure & Hospitality Jobs by Quarter Year-Over Change in Tourism-Related Jobs: 2013-2014
130,817 126,291 121,455 Accommodations 653 116,191 112,679 Air Transportation 151
Amusement & Recreation (Private) 260
Amusement & Recreation (Public) 420
Gasoline Stations 284
Miscellaneous Store Retailers 401
Museums/Parks/Hist. Sites (Private) 129
Museums/Parks/Hist. Sites (Public) 56
Perf. Arts/Spectator Sports (Private) 193
Perf. Arts/Spectator Sports (Public) 4
Scenic & Sightseeing Transportation 10
Sporting Goods/Hobby/Books Stores 53
Transit & Ground Passenger Transport 48 Jun 10 Jun 11 Jun 12 Jun 13 Jun 14 Dec 10 Dec 11 Dec 12 Dec 13 Dec 14 Mar 10 Mar 11 Mar 12 Mar 13 Mar 14 Sept 10 Sept 11 Sept 12 Sept 13 Sept 14
Source: U.S. Bureau of Labor Statistics Source: Utah Department of Workforce Services
Monthly Hotel Occupancy Rates: State of Utah Accommodations Industry
100% State of Utah 2013 2014 % Change 80% Occupancy Rate 58.5% 60.1% 1.6% Average Daily Room $92.13 $96.09 4.3% 60% Rate Revenue Per Available $53.91 $57.64 6.9% 40% Room Salt Lake City International Airport Passengers 20% 2013 Total Passengers 20,186,474 21,141,610 4.7% 2014 Total Enplaned 10,102,643 10,571,935 4.6% 0% JFMAMJJASOND Total Deplaned 10,083,831 10,569,675 4.8%
Source: Smith Travel Research Sources: Smith Travel Research and Salt Lake City International Airport
The Policy Institute University of Utah July 2015 UTAH TRAVEL & TOURISM PROFILE Beaver County
Beaver County, located in southwestern Utah, Tourism At-A-Glance 1 had a 19.4% share of leisure and hospitality jobs Statewide Tourism Ranking: 11th* in 2014, ranking 11th statewide. Beaver County 2013 2014 % Change has a diverse history that includes Na ve Beaver County Population 6,462 6,461 0.0% American inhabitants, famous explorers, western Utah Population 2,900,872 2,942,902 1.4% outlaws, Mormon se lers, military personnel and Tourism-Related Sales Tax Revenues $300.6 $312.6 4.0% mineral prospectors. Rockhounders are drawn to (Fiscal Year; In Thousands) Leisure & Hospitality Taxable Sales Beaver County’s deposits of smoky quartz and $14,602.0 $14,676.1 0.5% feldspar in and around Rock Corral Recrea on (Calendar Year; In Thousands) Area. In the environs of Millsite State Park, Leisure & Hospitality Jobs 314 296 -5.7% Leisure & Hospitality Wages (In $3.7 $3.8 0.8% visitors can camp, ATV, mountain bike, fish and Millions) golf. Beaver is also home to Eagle Point Ski Average Annual Hotel Occupancy Rate 51.7% 52.1% 0.4% Resort, Frisco Ghost Town, and the more recent (Beaver-Millard-Sevier Counties) “Crusher in the Tushar” bike race. In addi on, 1The "Leisure and Hopsitality" sector includes NAICS 71 and 72. Beaver receives supplemental visita on from motorists traveling the I‐15 corridor between Salt Lake have grown by an annual average of 13% — or by City and Las Vegas/Los Angeles. approximately 40 jobs — in the accommoda ons and Total tourism‐related sales tax revenues grew 4.0% in foodservice industries. In 2014, Beaver County reported 2014, which includes a 7.3% increases in restaurant sales 21 addi onal gas sta on jobs, and 19 fewer combined tax revenue. In 2014, gross taxable sales in the leisure accommoda ons and foodservice jobs. and hospitality sector remained flat, with a noted year‐ In both 2013 and 2014, Beaver‐Millard‐Sevier over 14% decrease in arts, entertainment and recrea on Coun es’ hotel occupancy rates peaked during the sales. Likewise, Beaver County experienced a 5.7% summer months, with lows in the winter months. In decrease in leisure and hospitality jobs with wages 2014, the average annual hotel occupancy rate remained remaining flat. However, Beaver County s ll has a larger flat, with the average daily room rate up 3.5% and share of leisure and hospitality jobs to total jobs than revenue per available room up 4.3%. Millsite State Park both Utah and the U.S. Every spring/summer season reported 8,048 visitors during the first nine months of since 2011, Beaver County’s leisure and hospitality jobs FY2015, up 18% from the same period in FY2014.
Tourism-Related Tax Revenues Gross Leisure & Hospitality Taxable Sales (In Thousands of Dollars) (In Thousands of Dollars)
$312.6 $14,602.0 $14,676.1 $300.6 $282.9 $13,147.1 $275.5 $12,406.0 $96.1 $89.6 $80.8 $86.0 Restaurant Tax $8,275.8 Food Services & Revenue $8,515.4 Drinking Places $4.2 $4.4 $7,744.4 $4.1 $4.8 $7,038.9 Municipal Transient Arts, Room Tax Entertainment, $1,250.0 $1,074.8 $206.7 $212.1 $707.2 $613.8 and Recreation $190.6 $192.1 County Transient Accommodations Room Tax $4,659.9 $4,788.9 $5,076.2 $5,085.9
FY2011 FY2012 FY2013 FY2014 2011 2012 2013 2014
Source: Utah State Tax Commission Source: Utah State Tax Commission
The Policy Institute University of Utah July 2015 Utah Travel & Tourism Profile: Beaver County
Private Leisure & Hospitality Employment: Share of Total Year-Over Percent Change in Wages 2014 2013 to 2014
6.5% 6.4% 6.0% 5.6% 19.4%
12.7% 0.8% 11.9%
Leisure & Hospitality
All Other Sectors -6.4% Beaver County Utah U.S. Beaver County Utah U.S.
Source: U.S. Bureau of Labor Statistics and Utah Department of Workforce Services Source: U.S. Bureau of Labor Statistics and Utah Department of Workforce Services
Private Leisure & Hospitality Jobs by Quarter Year-Over Change in Tourism-Related Jobs: 2013-2014
357 351 343
307 Accommodations -10 276 282 285
127 Food Services & Drinking Places -9
Gas Stations 21 Jun 11 Jun 12 Jun 13 Jun 14 Dec 11 Dec 12 Dec 13 Dec 14 Mar 11 Mar 12 Mar 13 Mar 14 Sept 11 Sept 12 Sept 13 Sept 14
Source: U.S. Bureau of Labor Statistics Source: Utah Department of Workforce Services
Monthly Hotel Occupancy Rates: Beaver-Millard-Sevier Accommodations Industry: County vs. State
100% Beaver-Millard-Sevier Counties
2013 2014 % Change 80%
Occupancy Rate 51.7% 52.1% 0.4% 60% Average Daily Room Rate $71.09 $73.58 3.5%
Revenue Per Available Room $37.08 $38.68 4.3% 40% Statewide 2014 20% Occupancy Rate 58.5% 60.1% 1.6% 2013 Average Daily Room Rate $92.13 $96.09 4.3% 0% JFMAMJJASOND Revenue Per Available Room $53.91 $57.64 6.9%
Source: Smith Travel Research Source: Smith Travel Research
The Policy Institute University of Utah July 2015 UTAH TRAVEL & TOURISM PROFILE Box Elder County
Box Elder County, located in the northwestern corner of Tourism At-A-Glance 1 Utah, had a 10.0% leisure and hospitality share of total Statewide Tourism Ranking: 26th* private jobs in 2014, ranking 26th statewide. Box Elder 2013 2014 % Change County celebrates a diverse history and geography, offering Box Elder County Population 50,794 51,518 1.4% a mix of farmlands and marshlands where the Great Basin Utah Population 2,900,872 2,942,902 1.4% Mountains meet the Rockies. Popular ac vi es in Box Elder Tourism-Related Tax Revenues $242.8 $272.6 12.3% County include watersports at Willard Bay State Park, bird (Fiscal Year; In Thousands) watching at the Bear River Migratory Bird Refuge, and Tourism-Related Taxable Sales $8.7 $10.5 22.0% visi ng Golden Spike Na onal Historic Site – the point where (Calendar Year; In Millions) 1,776 miles of transcon nental railroad were joined in 1869. Leisure & Hospitality Jobs 1,422 1,476 3.8% Leisure & Hospitality Wages Other notable a rac ons in Box Elder County are famous $16.5 $17.3 5.0% land art installa ons (Spiral JeƩy and Sun Tunnels), Willard (In Millions) Average Annual Hotel Occupancy Rate 52.6% 53.1% 1.0% City’s Welsh‐styled architecture, Morton‐Thiokol’s outdoor (Box Elder-Cache-Rich Counties) rocket museum, and Crystal Hot Springs. In addi on, Box Golden Spike National Historic Site 40,704 44,125 8.4% Elder towns located along the I‐15 and I‐84 corridors receive (Recreation Visitation) supplemental visita on from interstate travelers. *Based on share of private leisure and hospitality jobs to total private jobs 1The "Leisure and Hospitality" sector includes NAICS 71 and 72. In FY2014, transient room tax revenue grew 12.3% with the largest gains noted in county and municipality (Tremonton) According to Smith Travel Research, average annual hotel transient room tax revenue. In 2014, tourism‐related taxable occupancy rates in Box Elder‐Cache‐Rich Coun es are generally sales grew a healthy 22% with the greatest sales reported during highest from June through September with a peak in August. In spring and summer quarters. In fact, annual arts, entertainment, 2014, Box Elder‐Cache‐Rich Coun es’ combined average annual and recrea on sales were up 55% from 2013, while there was a hotel occupancy rate remained flat, while the average daily 7% year‐over increase in summer foodservice sales. room rate and revenue per available room increased 3.5% and In 2014, Box Elder’s leisure and hospitality jobs and wages 4.7%, respec vely. Willard Bay State Park reported 156,935 increased 3.8% and 5.0%, respec vely, with the amusement, visitors during the first nine months of FY2015, up 93% from the recrea on, performing arts and spectator sports subsectors same period in FY2014 (*includes Christmas event visita on that adding the most new combined jobs (20). Since 2010, the was not recorded in FY2014). Golden Spike Na onal Historic number of Box Elder’s fall/winter leisure and hospitality jobs Site reported 44,125 visitors in 2014, up 8.4% from 2013. has increased by an average of 10% every spring/summer, or by approximately 140 jobs.
Tourism-Related Tax Revenues Gross Tourism-Related Taxable Sales (In Thousands of Dollars) (In Millions of Dollars)
$272.6 $10.5 $243.9 $242.8 $223.8 $8.7 $7.7 $7.6 $4.9 County Transient Accommodations Room Tax $225.5 $5.0 $199.6 $4.7 $4.3 $221.0 $194.2 Municipality Arts, Transient Room Entertainment, Tax $5.6 and Recreation
$3.0 $3.3 $3.6 $43.2 $47.1 $22.9 $29.6
FY2011 FY2012 FY2013 FY2014 2011 2012 2013 2014
Source: Utah State Tax Commission Source: Utah State Tax Commission Note: Restaurant tax revenue figures have been omitted in counties where restaurant Note: Taxable sales figures for food services and drinking places have been omitted in sales are not significantly tourism– or travel-generated. counties where restaurant and bar sales are not significantly tourism– or travel-generated.
The Policy Institute University of Utah July 2015 Utah Travel & Tourism Profile: Box Elder County
Private Leisure & Hospitality Employment: Share of Total Year-Over Percent Change in Wages 2014 2013 to 2014
Leisure & Hospitality 12.7% All Other Sectors 11.9% 6.5% 6.4% 6.4% 6.0% 10.0% 5.6% 5.0%
Box Elder County Utah U.S. Box Elder County Utah U.S.
Source: U.S. Bureau of Labor Statistics and Utah Department of Workforce Services Source: U.S. Bureau of Labor Statistics and Utah Department of Workforce Services
Private Leisure & Hospitality Jobs by Quarter Year-Over Change in Tourism-Related Employment
1,642
1,476 Accommodations 1,431 1,461 1,455 6 1,384 1,376 1,361 1,308 1,245 Amusement & Recreation 12
Arts, Entertainment & 3 Recreation (Public)
Gasoline Stations -26
Miscellaneous Retail Sales -12
Museums, Parks & Historical -1 Sites (Public) Performing Arts & Spectator 8 Sports Sporting Goods, Hobby, 3 Books, etc. (Retail) Jun 14 Jun 13 Jun 12 Jun 11 Jun 10 Dec 14 Dec 13 Dec 12 Dec 11 Dec 10 Mar 14 Mar 13 Mar 12 Mar 11 Mar 10 Sept 14 Sept 13 Sept 12 Sept 11 Sept 10
Source: U.S. Bureau of Labor Statistics Source: Utah Department of Workforce Services
Monthly Hotel Occupancy Rates: Box Elder-Cache-Rich Accommodations Industry
100% Box Elder-Cache-Rich Counties
2013 2014 % Change 80% Occupancy Rate 52.6% 53.1% 0.5% 60% Average Daily Room Rate $85.41 $88.40 3.5%
Revenue Per Available Room $44.84 $46.93 4.7% 40% Statewide 2014 20% 2013 Occupancy Rate 58.5% 60.1% 1.6% Average Daily Room Rate $92.13 $96.09 4.3% 0% JFMAMJJASOND Revenue Per Available Room $53.91 $57.64 6.9%
Source: Smith Travel Research Source: Smith Travel Research
The Policy Institute University of Utah July 2015 UTAH TRAVEL & TOURISM PROFILE Cache County
Cache County, located in north‐central Utah, Tourism At-A-Glance 1 had a 10.9% leisure and hospitality share of total Statewide Tourism Ranking: 21st* jobs in 2014, ranking 21st statewide. Cache 2013 2014 % Change County is home to mountain landscapes, Cache County Population 116,909 118,343 1.2% sprawling agricultural land, and Utah State University, which is located in Cache’s largest Utah Population 2,900,872 2,942,902 1.4% Transient Room Tax Revenues town and county seat, Logan. Heading northeast $539.8 $559.8 3.7% (Fiscal Year; In Thousands) out of Logan en route to the western shores of Gross Tourism-Related Taxable Sales Bear Lake, Logan Canyon Na onal Scenic Byway, $23.3 $25.9 11.2% (Calendar Year; In Millions) another Cache County gem, rewards travelers Leisure & Hospitality Jobs 4,166 4,456 7.0% with stunning scenery and a variety of outdoor Leisure & Hospitality Wages recrea onal opportuni es along its edges. In $50.8 $55.2 8.6% (In Millions) addi on, Cache County is home to Beaver Average Annual Hotel Occupancy Rate 52.6% 53.1% 0.5% Mountain Ski Resort, Hyrum State Park, the Utah (Box Elder-Cache-Rich Counties) Fes val Opera, dairy farms and cheese factories, *Based on share of private leisure and hospitality jobs to total private jobs and several dining and lodging op ons. 1The "Leisure and Hospitality" sector includes NAICS 71 and 72. Total tourism‐related tax revenue grew 3.7% in fiscal year 2014, with an 11.2% increase in Logan’s According to Smith Travel Research, average annual hotel transient room tax revenue. In 2014, taxable sales in the occupancy rates in Box Elder‐Cache‐Rich Coun es are leisure and hospitality sector, which are typically highest in generally highest from June through September with a peak the summer and fall months, grew 11.3%. In par cular, arts, in August. In 2014, Box Elder‐Cache‐Rich Coun es’ combined entertainment, and recrea on sales in the summer and fall average annual hotel occupancy rate remained flat, while the of 2014 increased substan ally (27% and 35%, respec vely) average daily room rate and revenue per available room from the previous year. increased 3.5% and 4.7%, respec vely. Cache County’s In 2014, Cache County’s leisure and hospitality jobs and Hyrum State Park reported 40,128 visitors for the first three wages increased 7.0% and 8.6%, respec vely, adding a quarters of FY2015, up 8.7% from the same period in FY2014. combined 155 jobs in the amusement, recrea on, accommoda ons, and tourism‐related retail industries.
Tourism-Related Tax Revenues Gross Tourism-Related Taxable Sales (In Thousands of Dollars) (In Millions of Dollars)
$559.8 $539.8 $25.9 $23.3 $466.1 $20.4 $21.2
$378.0 $13.9 County Transient Accommodations $424.2 $412.2 Room Tax $13.6 $11.8 $12.1 $368.5
$348.3 Municipality Arts, Entertainment, Transient Room Tax and Recreation $12.0 $8.6 $9.1 $9.7 $127.6 $135.6 $97.6 $29.7 FY2011 FY2012 FY2013 FY2014 2011 2012 2013 2014
Source: Utah State Tax Commission Source: Utah State Tax Commission Note: Restaurant tax revenue figures have been omitted in counties where restaurant Note: Taxable sales figures for food services and drinking places have been omitted in sales are not significantly tourism– or travel-generated. counties where restaurant and bar sales are not significantly tourism– or travel-generated.
The Policy Institute University of Utah July 2015 Utah Travel & Tourism Profile: Cache County
Private Leisure & Hospitality Employment: Share of Total Year-Over Percent Change in Wages 2014 2013 to 2014
Leisure & Hospitality 12.7% 8.6% All Other Sectors 11.9% 10.9% 6.5% 6.5% 6.4% 6.0% 5.6%
Cache County Utah U.S. Cache County Utah U.S.
Source: U.S. Bureau of Labor Statistics and Utah Department of Workforce Services Source: U.S. Bureau of Labor Statistics and Utah Department of Workforce Services
Private Leisure & Hospitality Jobs by Quarter Year-Over Change in Tourism-Related Employment
4,533 4,236 4,253 Accommodations 48 4,073 4,146 3,898 3,941 3,715 3,797 3,841 Amusement & Recreation 30
Amusement & Recreation -2 (Local Government)
Gasoline Stations 22
Miscellaneous Retail Sales -1
Museums, Parks and Historic 1 Sites (Local Government) Performing Arts & Spectator -6 Sports Sporting 55
Jun 10 Jun 11 Jun 12 Jun 13 Jun 14 Goods/Hobby/Music/Books Dec 10 Dec 11 Dec 12 Dec 13 Dec 14 Mar 10 Mar 11 Mar 12 Mar 13 Mar 14 Sept 10 Sept 11 Sept 12 Sept 13 Sept 14
Source: U.S. Bureau of Labor Statistics Source: Utah Department of Workforce Services
Monthly Hotel Occupancy Rates: Box Elder-Cache-Rich Accommodations Industry
100% Box Elder-Cache-Rich Counties
2013 2014 % Change 80% Occupancy Rate 52.6% 53.1% 0.5% 60% Average Daily Room Rate $85.41 $88.40 3.5%
Revenue Per Available Room $44.84 $46.93 4.7% 40%
2014 Statewide 20% 2013 Occupancy Rate 58.5% 60.1% 1.6%
Average Daily Room Rate $92.13 $96.09 4.3% 0% JFMAMJJASOND Revenue Per Available Room $53.91 $57.64 6.9%
Source: Smith Travel Research Source: Smith Travel Research
The Policy Institute University of Utah July 2015 UTAH TRAVEL & TOURISM PROFILE Carbon County
Carbon County, located in a central‐eastern Utah Tourism At-A-Glance region known as “Castle Country,” had a 11.3% leisure and Statewide Tourism Ranking: 19th* 1 hospitality share of total private jobs in 2014, ranking 19th 2013 2014 % Change statewide. Carbon County, once the land of carnivorous Carbon County Population 20,988 20,660 -1.6% Jurassic dinosaurs and ancient Fremont Indian cultures, was Utah Population 2,900,872 2,942,902 1.4% later traversed and se led by Mormon farmers and Tourism-Related Tax Revenues $516.6 $545.7 5.6% ranchers, cowboys and outlaws, and miners seeking riches in (Fiscal Year; In Thousands) Leisure & Hospitality Taxable Carbon’s vast coal deposits. Today Carbon County’s $28.3 $30.1 6.3% economy is shi ing away from coal and power produc on Sales (Calendar Year; In Millions) with the recent closure of its Carbon Power Plant and mining Leisure & Hospitality Jobs 729 757 3.8% Leisure & Hospitality Wages jobs that have declined from 1,300 to 670 in the past five $8.6 $8.8 1.9% years. However, in addi on to coal, Carbon County has (Millions) Average Annual Hotel Occupancy 54.9% 53.3% -1.6% many paleontological, cultural, historical and recrea onal Rate (Carbon-Uintah Counties) assets. Carbon County is home to the densest collec on of *Based on share of private leisure and hospitality jobs to total private jobs. Jurassic‐age dinosaur fossils (Cleveland‐Lloyd Dinosaur 1The "Leisure and Hopsitality" sector includes NAICS 71 and 72. Quarry), the world’s longest Na ve American “art rock decreases in the spring and summer months. As for tourism‐ gallery” (Nine Mile Canyon), and one of the best places in related jobs, Carbon added a total of 30 combined Utah to ice‐fish for trout (Scofield State Park). Carbon accommoda ons and foodservice jobs, while losing 27 gas County also receives supplemental visita on from travelers sta on jobs. Since 2010, Carbon County’s spring/summer driving between Salt Lake City and Denver, Moab, and the leisure and hospitality job sector has grown by about 6% — or nearby San Rafael Swell. around 40 jobs — from the fall/winter months. Total tourism‐related tax revenues increased 5.6% in fiscal In 2013 and 2014, Carbon and Uintah County hotel year 2014, with notable increases in both county and municipal occupancy rates rose steadily, peaking from June to September, (Price) transient room tax revenue. In 2014, even though total followed by steady declines through the winter. Carbon and taxable sales in the leisure and hospitality sector increased Uintah Coun es’ average annual occupancy rate and revenue 6.3%, sales had s ll not surpassed 2011 and 2012 totals. Winter per available room declined slightly in 2014, while the average quarter sales in arts, entertainment, recrea on and daily room rate remained flat. Scofield State Park reported accommoda ons experienced the greatest year‐over increases, 19,885 visitors during the first nine months of FY2015, up 30% while those same subsectors reported year‐over sales from the same me period in FY2014.
Tourism-Related Tax Revenues Gross Leisure & Hospitality Taxable Sales (In Thousands of Dollars) (In Millions of Dollars)
$573.4 $32.2 $545.5 $545.7 $30.6 $30.1 $516.6 $28.3
$231.9 $217.7 $221.8 Restaurant Tax Food Services & $219.6 Revenue Drinking Places $21.6 $21.3 $22.9 $61.3 Municipality $20.9 Arts, Entertainment, $66.0 $58.5 $53.7 Transient Room Tax and Recreation
Accommodations County Transient $1.4 $1.4 $280.2 Room Tax $261.8 $243.3 $265.4 $1.3 $1.4 $9.2 $7.9 $6.1 $5.8
FY2011 FY2012 FY2013 FY2014 2011 2012 2013 2014
Source: Utah State Tax Commission Source: Utah State Tax Commission
The Policy Institute University of Utah July 2015 Utah Travel & Tourism Profile: Carbon County
Private Leisure & Hospitality Employment: Share of Total Year-Over Percent Change in Wages 2014 2013 to 2014
6.5% 6.4% 12.7% 6.0% 11.9% 11.3% Leisure & 5.6% Hospitality
All Other Sectors
2.3% 1.9%
Carbon County Utah U.S. Carbon County Utah U.S.
Source: U.S. Bureau of Labor Statistics and Utah Department of Workforce Services Source: U.S. Bureau of Labor Statistics and Utah Department of Workforce Services
Private Leisure & Hospitality Jobs by Quarter Year-Over Change in Tourism-Related Jobs: 2013-2014
831 Accommodations 22 772 786 779 732 731 709 708 669 Amusement & Recreation -1
Food Services & Drinking Places 8
Gas Stations -27
Leisure and Hospitality (Local 0 Government)
Miscellaneous Store Retailers -1
Performing Arts and Spectator -1 Sports Jun 10 Jun 11 Jun 12 Jun 13 Jun 14 Dec 10 Dec 11 Dec 12 Dec 13 Dec 14 Mar 10 Mar 11 Mar 12 Mar 13 Mar 14 Sept 10 Sept 11 Sept 12 Sept 13 Sept 14
Source: U.S. Bureau of Labor Statistics Source: Utah Department of Workforce Services
Monthly Hotel Occupancy Rates: Carbon-Uintah Counties Accommodations Industry: County vs. State
100% Carbon-Uintah Counties
2013 2014 % Change 80% Occupancy Rate 54.9% 53.3% -1.6%
60% Average Daily Room Rate $85.31 $86.25 1.1%
Revenue Per Available Room $47.06 $46.21 -1.8% 40% Statewide 2014 20% 2013 Occupancy Rate 58.5% 60.1% 1.6%
0% Average Daily Room Rate $92.13 $96.09 4.3% JFMAMJJASOND Revenue Per Available Room $53.91 $57.64 6.9%
Source: Smith Travel Research Source: Smith Travel Research
The Policy Institute University of Utah July 2015 UTAH TRAVEL & TOURISM PROFILE Daggett County
DaggeƩ County, the youngest and least Tourism At-A-Glance populated county in Utah, had a 69.6% leisure and Statewide Tourism Ranking: 1st* 1 hospitality share of total private jobs in 2014, 2013 2014 % Change st ranking 1 statewide. Dagge County shares its Daggett C ounty Population 1,130 1,117 -1.2% borders with Wyoming and Colorado and is best Utah Population 2,900,872 2,942,902 1.4% known for Flaming Gorge Na onal Recrea on Area, Tourism-Related Tax Revenues $81,587 $97,318 19.3% which a racts outdoor recrea onists from (Fiscal Year) surrounding ci es and states. The “A” Sec on of Leisure & Hospitality Taxable $7.3 $7.5 3.5% the Green River that flows out of Flaming Gorge Sales (Calendar Year; In Millions) Dam boasts blue ribbon trout fishing and is a Leisure & Hospitality Jobs 127 119 -6.3% popular daily river stretch for ra s, kayaks and Leisure & Hospitality Wages $2.4 $2.2 -4.4% dories. Boa ng and fishing on Flaming Gorge (Millions) reservoir is another popular sport and the county, *Based on share of private leisure and hospitality jobs to total private jobs. which includes tracts of the Ashley Na onal Forest, 1The "Leisure and Hopsitality" sector includes NAICS 71 and 72. hosts over 700 individual campsites and 27 group sites. Currently, Dagge County has been working with decreased every winter, crea ng a larger gap between Utah State Parks, the U.S. Forest Service and the BLM to the tourist season (summer) and off‐season (winter). develop new trails and to be er promote exis ng trails in In 2014, leisure and hospitality jobs more than and around the county. doubled in the summer, growing from 68 jobs in the first Total tourism‐related tax revenues grew 19.3% in fiscal quarter to 161 jobs in the third quarter. In 2014, Dagge year 2014 with similar increases in both transient room County reported an annual average increase in and restaurant tax revenues. In 2014, taxable sales in the accommoda ons jobs (10) with decreases in amusement leisure and hospitality sector increased 3.5%. From 2013 and recrea on (‐16) and foodservice (‐2). Flaming Gorge to 2014, Dagge County experienced increases in winter Na onal Recrea on Area reported over 1.3 million and spring foodservice sales as well. Since 2011, leisure visitors in 2014. and hospitality jobs have increased every summer and
Gross Leisure & Hospitality Taxable Sales Tourism-Related Tax Revenues (In Millions of Dollars)
$7.3 $7.5
$97,318
$85,230 $5.7 $5.8 $81,587 $18,775 $7,155 $76,355 $4.5 $15,668 $4.3 Arts, Entertainment, $13,252 and Recreation Restaurant Tax Revenue $3.5 $4.0 Food Services & Drinking Places $0.3 $0.3 $78,075 $78,543 County Transient Room Tax $63,103 $65,919 $0.2 $0.1 Accommodations $2.7 $2.7 $2.0 $1.7
FY2011 FY2012 FY2013 FY2014 2011 2012 2013 2014
Source: Utah State Tax Commission Source: Utah State Tax Commission
The Policy Institute University of Utah July 2015 Utah Travel & Tourism Profile: Daggett County
Private Leisure & Hospitality Employment: Share of Total Year-Over Percent Change in Wages 2014 2013 to 2014
6.5% 6.4% 6.0% 5.6% 69.6%
-4.4%
Leisure & Hospitality All Other Sectors
11.9% 12.7%
-38.7%
Daggett County Utah U.S. Daggett County Utah U.S.
Source: U.S. Bureau of Labor Statistics and Utah Department of Workforce Services Source: U.S. Bureau of Labor Statistics and Utah Department of Workforce Services
Private Leisure & Hospitality Jobs by Quarter Year-Over Change in Tourism-Related Jobs: 2013-2014
204 191 177 182 161 Accommodations 11
89 Amusement & Recreation -16 68 62 55 47 43
Food Services and Drinking -2 Places Jun 10 Jun 11 Jun 12 Jun 13 Jun 14 Dec 10 Dec 11 Dec 12 Dec 13 Dec 14 Mar 10 Mar 11 Mar 12 Mar 13 Mar 14 Sept 10 Sept 11 Sept 12 Sept 13 Sept 14
Source: U.S. Bureau of Labor Statistics Source: U.S. Bureau of Labor Statistics and Utah Department of Workforce Services
The Policy Institute University of Utah July 2015 UTAH TRAVEL & TOURISM PROFILE Davis County
Davis County, the smallest geographic county in Utah, Tourism At-A-Glance 1 had a 12.8% leisure and hospitality share of total private Statewide Tourism Ranking: 16th* jobs in 2014, ranking 16th statewide. Davis County is 2013 2014 % Change known for its restaurants, amusement parks, agricultural Davis County Population 322,754 329,692 2.1% ambiance, and serves as a gateway to the Great Salt Lake. Lagoon Amusement Park, Cherry Hill Water Park, and Utah Population 2,900,872 2,942,902 1.4% Tourism-Related Tax Revenues Boondocks Fun Center are popular a rac ons for kids and $1,724.5 $1,952.3 13.2% (Fiscal Year; In Thousands) families, especially during the summer months. A seven‐ Tourism-Related Taxable Sales $99.7 $109.9 10.2% mile causeway on the western edge of Davis County leads (Calendar Year; In Millions) to the largest island in the Great Salt Lake (Antelope Leisure & Hospitality Jobs 10,709 11,287 5.4% Island), which is home to free‐ranging bison, mule deer, bighorn sheep, and a variety of desert animals. Leisure & Hospitality Wages (Millions) $140.4 $148.9 6.1% Total tourism‐related tax revenues grew 13.2% in fiscal Average Annual Hotel Occupancy Rate 59.2% 65.2% 6.0% year 2014, including 15% increases in both county and *Based on share of private leisure and hospitality jobs to total private jobs. 1 municipality transient room tax revenues. In 2014, there The "Leisure and Hopsitality" sector includes NAICS 71 and 72. were quarterly year‐over increases in all leisure and hospitality subsectors, and most notably 21% increases in In 2014, Davis County hotel occupancy rates rose steadily accommoda ons sales in the winter and summer of 2014. from winter to summer, with a small peak in March and a larger Davis County’s leisure and hospitality sector experienced a peak in August. In fact, there were year‐over increases in 5.4% increase in jobs and a 6.1% increase in wages. Since 2010, occupancy during every month of 2014, par cularly in the first leisure and hospitality jobs in Davis County have increased by quarter, with March occupancy 13% higher than the previous about 20% each spring/summer (from fall/winter). In 2014, the March. From 2013 to 2014, Davis County’s average annual amusement and recrea on subsector added 202 new jobs and occupancy rate rose 6%, average daily room rate was up 4.5%, the accommoda ons subsector added 77 new jobs. The public and revenue per available room increased a healthy 15.2%. sector experienced the only noted employment decreases, Antelope Island State Park reported 260,502 visitors during the dropping slightly from 955 to 939 leisure and hospitality sector first nine months of FY2015, up 24% from the same period in jobs. FY2014.
Tourism-Related Tax Revenues Gross Tourism-Related Taxable Sales (In Thousands of Dollars) (In Millions of Dollars)
$109.9 $99.7 $1,952.3 $99.6 $93.5 $33.4 $1,724.5 $26.4 $28.2 $1,566.5 County Transient $25.9 Room Tax Accommodations $1,187.0 $1,033.4 $879.4 Municipality Transient Room Tax Arts, Entertainment, and Recreation $73.2 $76.4 $67.6 $71.5 $545.9 $275.7 $242.1 $239.6 Motor Vehicle $153.2 Leasing Tax $389.7 $445.0 $451.5 $489.6
2011 2012 2013 2014 2011 2012 2013 2014
Source: Utah State Tax Commission Source: Utah State Tax Commission Note: Restaurant tax revenue figures have been omitted in counties where restaurant Note: Taxable sales figures for food services and drinking places have been omitted in sales are not significantly tourism– or travel-generated. counties where restaurant and bar sales are not significantly tourism– or travel-generated.
The Policy Institute University of Utah July 2015 Utah Travel & Tourism Profile: Davis County
Private Leisure & Hospitality Employment: Share of Total Year-Over Percent Change in Wages 2014 2013 to 2014
Leisure & Hospitality All Other Sectors 12.8% 12.7% 11.9% 6.9% 6.5% 6.4% 6.1% 6.0% 5.6%
Davis Utah U.S. Davis County Utah U.S.
Source: U.S. Bureau of Labor Statistics and Utah Department of Workforce Services Source: U.S. Bureau of Labor Statistics and Utah Department of Workforce Services
Private Leisure & Hospitality Jobs by Quarter Year-Over Change in Tourism-Related Jobs: 2013-2014
12,518 Accommodations 11,436 11,630 77 10,758 10,873 10,948 9,864 9,373 Amusement & Recreation 202 8,673 8,965 8,371 Gas Stations 21
Leisure & Hospitality -3 (Federal Government) Leisure & Hospitality -13 (Local Government)
Miscellaneous Store Retailers 24
Performing Arts & Spectator 7 Sports Sporting Goods/Hobby/Book 26 Jun 10 Jun 11 Jun 12 Jun 13 Jun 14 Dec 10 Dec 11 Dec 12 Dec 13 Dec 14 Mar 10 Mar 11 Mar 12 Mar 13 Mar 14 Stores Sept 10 Sept 11 Sept 12 Sept 13 Sept 14
Source: U.S. Bureau of Labor Statistics Source: Utah Department of Workforce Services
Monthly Hotel Occupancy Rates: Davis County Accommodations Industry: County vs. State
100% Davis County
2013 2014 % Change 80%
Occupancy Rate 59.2% 65.2% 6.0% 60% Average Daily Room Rate $74.63 $77.97 4.5%
Revenue Per Available Room $44.43 $51.17 15.2% 40% Statewide 2014 20% 2013 Occupancy Rate 58.5% 60.1% 1.6%
Average Daily Room Rate $92.13 $96.09 4.3% 0% JFMAMJJASOND Revenue Per Available Room $53.91 $57.64 6.9%
Source: Smith Travel Research Source: Smith Travel Research
The Policy Institute University of Utah July 2015 UTAH TRAVEL & TOURISM PROFILE Duchesne County
Duchesne County, comprised of high Uinta mountain Tourism At-A-Glance 1 wilderness, had a 5.8% leisure and hospitality share Statewide Tourism Ranking: 29th* of total private jobs in 2014, ranking 29th statewide. 2013 2014% Change Duchesne County, once the land of Ute Indians, fur Duchesne County Population 20,106 20,380 1.4% trappers and the U.S. Calvary, was opened to Utah Population 2,900,872 2,942,902 1.4% homesteaders who se led the area in the early 20th Tourism-Related Tax Revenues $112,509 $119,513 6.2% century. Today Duchesne County, which is nearly (Fiscal Year) three‐quarters public and tribal lands, is experiencing Tourism-Related Taxable Sales $5,732.4 $4,932.9 -13.9% an economic boom in the oil and gas industry. (Calendar Year; In Thousands) Outdoor enthusiasts are drawn to Duchesne’s vast Leisure & Hospitality Jobs 450 444 -1.3% mountain stretches and hundreds of pris ne high‐ Leisure & Hospitality Wages $5.3 $5.3 0.0% al tude lakes. Starva on State Park and Big (Millions) Sandwash Reservoir offer fishing and boa ng *Based on share of private leisure and hospitality jobs to total private jobs. 1 opportuni es, while Nine Mile Canyon acts as an The "Leisure and Hopsitality" sector includes NAICS 71 and 72. “outdoor museum” showcasing ancient Indian rock art due to a decline in accommoda on sales. In fact, total and dwellings. Duchesne is also home to King’s Peak – leisure and hospitality sales were the lowest reported in Utah’s highest mountain that tops out at 13,528 feet. the past four years. As for tourism‐related jobs, there Backpacking, horseback riding, cross‐country skiing, and were 80 more gas sta on jobs in 2014 and 12 more wildlife viewing are all popular ac vi es in Duchesne’s amusement and recrea on jobs. Since 2010, Duchesne High Uinta Wilderness. County’s leisure and hospitality sector employment has Total transient room tax revenue increased 6.2% in increased by about 10% every spring/summer (compared 2014 with a decrease in municipality transient room tax to the fall/winter months). (Roosevelt) and an increase in county transient room tax. Starva on State Park reported 55,382 visitors during In 2014, total taxable sales in the leisure and hospitality the first nine months of FY2015, up 17% from the same sector decreased 13.9% from the previous year, primarily period during FY2014.
Tourism-Related Tax Revenues Gross Tourism-Related Taxable Sales (In Thousands of Dollars)
$6,045.8 119,513 $ $5,732.4 $112,207 $102,266 $15,670 $5,114.4 $4,932.9 $20,276 $19,444 Municipality Accommodations Transient Room Tax $4,908.3 $4,704.9 $4,277.9 $3,937.7 Arts, $103,843 County $91,931 Entertainment, and $82,822 Transient Recreation Room Tax (Estimated)
$11,284 $1,137.5 $836.5 $1,027.5 $995.2 $10,845
FY2011 FY2012 FY2013 FY2014 2011 2012 2013 2014
Source: Utah State Tax Commission Source: Utah State Tax Commission Note: Restaurant tax revenue figures have been omitted in counties where restaurant Note: Taxable sales figures for food services and drinking places have been omitted in sales are not significantly tourism– or travel-generated. counties where restaurant and bar sales are not significantly tourism– or travel-generated.
The Policy Institute University of Utah July 2015 Utah Travel & Tourism Profile: Duchesne County
Private Leisure & Hospitality Employment: Share of Total Year-Over Percent Change in Wages 2014 2013 to 2014
12.5% Leisure & Hospitality 12.7% 11.9% All Other Sectors
6.5% 6.4% 6.0% 5.8% 5.6%
0.0%
Duchesne County Utah U.S. Duchesne County Utah U.S.
Source: U.S. Bureau of Labor Statistics and Utah Department of Workforce Services Source: U.S. Bureau of Labor Statistics and Utah Department of Workforce Services
Private Leisure & Hospitality Jobs by Quarter Year-Over Change in Tourism-Related Jobs: 2013-2014
458 471 469 428 Accommodations -3 403 398 407 377 340 Amusement & Recreation 12
Food Services & Drinking Places -13
Gas Stations 80
Leisure and Hospitality (Local -11 Government)
Miscellaneous Store Retailers 4 Jun 10 Jun 11 Jun 12 Jun 13 Jun 14 Dec 10 Dec 11 Dec 12 Dec 13 Dec 14 Mar 10 Mar 11 Mar 12 Mar 13 Mar 14 Sept 10 Sept 11 Sept 12 Sept 13 Sept 14
Source: U.S. Bureau of Labor Statistics Source: Utah Department of Workforce Services
The Policy Institute University of Utah July 2015 UTAH TRAVEL & TOURISM PROFILE Emery County
Emery County, located in southeastern Utah, had a 10.3% Tourism At-A-Glance 1 leisure and hospitality share of total private jobs in 2014, Statewide Tourism Ranking: 24th* ranking 24th statewide. Emery County encompasses the 2013 2014 % Change stunning San Rafael Swell, a landscape known for its deep Emery County Population 10,716 10,631 -0.8% canyons, jagged reefs and expansive views, and is home to Utah Population 2,900,872 2,942,902 1.4% four state parks. Aptly‐named Goblin Valley State Park, Tourism-Related Tax Revenues $761.8 $795.5 4.4% located in the San Rafael Swell, is one of the most profitable (Fiscal Year; In Thousands) Leisure & Hospitality Taxable Sales state parks in Utah. In fact, in June of 2014, the Emery $12,918.3 $14,569.3 12.8% County Commission voted to support further study of (Calendar Year; In Thousands) expanding Goblin Valley State Park to include an addi onal Leisure & Hospitality Jobs 257 263 2.3% 136,000 acres in the San Rafael Swell. Green River State Leisure & Hospitality Wages (Millions) $3.1 $3.6 10.2% Average Annual Hotel Occupancy Park, also located in Emery County, rests on the banks of the 52.6% 56.1% 3.5% Rate (Emery County) Green River and is equipped with a nine‐hole golf course *Based on share of private leisure and hospitality jobs to total private jobs. and boat launch site. Hun ngton State Park and Millsite 1The "Leisure and Hopsitality" sector includes NAICS 71 and 72. State Park in western Emery County, provide reservoirs for waterskiing, crawdad fishing, boa ng and swimming. Split County added 16 accommoda ons and gas sta on jobs in lengthwise by Interstate 70, with an artery of Highway 191 2014. Since 2010, Emery County’s leisure and hospitality job heading north to Salt Lake City, Emery County receives sector has grown by an average of 17% — or by about 40 jobs supplemental “pass‐through” visita on as well. — each spring/summer season (compared to fall/winter). Total tourism‐related tax revenue increased 4.4% in fiscal Despite lower than average hotel occupancy during the year 2014 with the greatest year‐over increases in Green first quarter of 2014, occupancy was well above average from River transient room and resort community sales tax revenue. June through December. In fact, the average annual In 2014, spring and summer leisure and hospitality sector occupancy rate, average daily room rate and revenue per sales were more than twice fall and winter sales and annual available room in Emery County experienced 3.5%, 7.1%, and leisure and hospitality sales increased 12.8%. The largest 14.4% year‐over increases, respec vely. Emery County’s four 2014 increases were in accommoda on sales with a notable state parks reported the following visitor counts during the 33% year‐over increase in fall accommoda on sales. The only first three quarters of FY2015: Goblin Valley State Park noted sales decreases were in arts and entertainment during (69,214 – up 11%); Hun ngton State Park (13,111 – up 21%); the summer and fall of 2014. Leisure and hospitality jobs and Green River State Park (25,268 – up 33%); and Millsite State wages increased 2.3% and 10.2%, respec vely, and Emery Park (8,048 – up 18%).
Tourism-Related Tax Revenues Gross Leisure & Hospitality Taxable Sales (In Thousands of Dollars) (In Thousands of Dollars)
$14,569 $796 $762 $12,94 $12,769 $12,918 Resort Communities $672 $4,700 Sales Tax (Green Food Services & $363 River) $4,529 $4,684 $4,385 $341 Drinking Places Restaurant Tax $520 $461 $349 Revenue $463 $421 $440 Arts, Entertainment, $46 $46 and Recreation $65 $70 Municipality Transient $342 $41 Room Tax (Green Accommodations $64 River) $9,349 $7,998 $7,646 $8,070 $309 $317 County Transient $51 $218 Room Tax $68 $0 FY2011 FY2012 FY2013 FY2014 2011 2012 2013 2014
Source: Utah State Tax Commission Source: Utah State Tax Commission
The Policy Institute University of Utah July 2015 Utah Travel & Tourism Profile: Emery County
Private Leisure & Hospitality Employment: Share of Total Year-Over Percent Change in Wages 2014 2013 to 2014
14.8% Leisure & Hospitality 12.7% 11.9% All Other Sectors
10.3% 10.2%
6.5% 6.4% 6.0% 5.6%
Emery County Utah U.S. Emery County Utah U.S.
Source: U.S. Bureau of Labor Statistics and Utah Department of Workforce Services Source: U.S. Bureau of Labor Statistics and Utah Department of Workforce Services
Private Leisure & Hospitality Jobs by Quarter Year-Over Change in Tourism-Related Jobs: 2013-2014
295 283 281 272 266 Accommodations 7 228 219 226 219 221
Food Services & Drinking -1 Places
Gas Stations 9
Leisure and Hospitality 1 (Local Government) Jun 10 Jun 11 Jun 12 Jun 13 Jun 14 Dec 10 Dec 11 Dec 12 Dec 13 Dec 14 Mar 10 Mar 11 Mar 12 Mar 13 Mar 14 Sept 10 Sept 11 Sept 12 Sept 13 Sept 14
Source: U.S. Bureau of Labor Statistics Source: Utah Department of Workforce Services
Monthly Hotel Occupancy Rates: Emery Accommodations Industry: County vs. State
100% Emery County
2013 2014 % Change 80%
Occupancy Rate 52.6% 56.1% 3.5% 60% Average Daily Room Rate $82.96 $88.87 7.1%
40% Revenue Per Available Room $45.27 $51.80 14.4% Statewide 2014 20% 2013 Occupancy Rate 58.5% 60.1% 1.6%
0% Average Daily Room Rate $92.13 $96.09 4.3% JFMAMJJASOND Revenue Per Available Room $53.91 $57.64 6.9%
Source: Smith Travel Research Source: Smith Travel Research
The Policy Institute University of Utah July 2015 UTAH TRAVEL & TOURISM PROFILE Garfield County
Garfield County, located in south‐central Utah, had a 54.7% Tourism At-A-Glance 1 leisure and hospitality share of total private jobs in 2014, ranking Statewide Tourism Ranking: 2nd* 2nd statewide. Garfield County’s vast rangelands and forest 2013 2014 % Change reserves have supported tradi onal ranching and lumber livelihoods since Mormon se lement in the late 19th century. A er Garfield County Population 5,065 5,024 -0.8% the crea on of Bryce Canyon Na onal Park in 1928, Garfield County Utah Population 2,900,872 2,942,902 1.4% has experienced a growing tourism economy. In the early 1990s, Tourism-Related Sales Tax Revenues $2,000.5 $2,204.8 10.2% Garfield County officials paved a por on of the Burr Trail leading (Fiscal Year; In Thousands) Leisure & Hospitality Taxable Sales into Capitol Reef Na onal Park from Boulder, gran ng improved $64.9 $72.9 12.4% accessibility to the park. President Clinton’s 1996 designa on of the (Calendar Year; In Millions) na on’s largest, and perhaps most controversial, na onal Leisure & Hospitality Jobs 894 901 0.8% monument (Grand Staircase‐Escalante), has drawn even more Leisure & Hospitality Wages (Millions) $16.6 $18.0 8.6% a en on to the area. In addi on to serving as the gateway to two Average Annual Hotel Occupancy Rate 53.1% 54.6% 1.5% na onal parks and one na onal monument, Garfield County boasts (Garfield-San Juan-Wayne Counties) Anasazi State Park Museum, Escalante Petrified Forest State Park Bryce Canyon National Park 1,311,875 1,435,741 9.4% and offers access to Kodachrome Basin State Park. It is also home (Annual Recreation Visitation) to beau ful Boulder Mountain, popular Scenic Byway 12, historic *Based on share of private leisure and hospitality jobs to total private jobs. 1 Hole in the Rock Road, and Panguitch Lake. The "Leisure and Hopsitality" sector includes NAICS 71 and 72. Total tourism‐related tax revenue grew 10.2% in fiscal year 2014, with the greatest increases noted in both county and municipality foodservice sector experienced the greatest increase in jobs, while all (Escalante) transient room tax. Garfield County’s leisure and hospitality other tourism‐related sectors remained flat or experienced year‐over sector sales were up 12.4% in 2014 with healthy year‐over increases in decreases. all subsectors. To put Garfield County’s seasonality into perspec ve, According to Smith Travel Research, average annual hotel occupancy total sales in spring and summer were almost four mes that of fall and rates in Garfield‐San Juan‐Wayne Coun es are highest from May winter. Of note, however, is that although tourism‐related sales were through September, with annual lows December through February. up every quarter of 2014, leisure and hospitality sales in the fall of 2014 Garfield‐San Juan‐Wayne Coun es’ average annual hotel occupancy were up 30‐50% – significant year‐over increases that reflected the rate and daily room rate increased 1.5% and 3.1%, respec vely, while impact of the government shutdown the previous fall. revenue per available room grew 6.1%. In 2014, Bryce Canyon Na onal Garfield County’s leisure and hospitality jobs remained flat in 2014 Park reported 1,435,741 recrea on visits (up 9% from 2013 and up 4% while wages increased 8.6%. Each spring and summer Garfield from 2012). During the first nine months of FY2015, Escalante Petrified County’s leisure and hospitality jobs more than double in number from Forest State Park reported 28,134 visitors (up 21%) and Anasazi the fall and winter (usually adding around 600 jobs). In 2014, the Museum State Park reported 11,270 visitors (down 5%).
Tourism-Related Tax Revenues Gross Leisure & Hospitality Taxable Sales (In Thousands of Dollars) (In Millions of Dollars)
$2,205 $72.9 $2,001 $205 $64.9 $9.5 $194 Restaurant Tax $60.4 $61.7 Revenue $8.2 $1,603 $7.8 $6.8 Food Services & $180 Drinking Places County Transient $1,352 Room Tax $1,200 Accommodations $57.9 $836 Municipality Transient $772 $51.9 Room Tax (Escalante, $48.9 $49.0 Arts, Entertainment, $184 UT) $8 $15 $16 and Recreation Resort Communities Sales Tax $588 $579 $592 $631 $4.7 $4.9 $4.8 $5.5
FY2011 FY2012 FY2013 FY2014 2011 2012 2013 2014
Source: Utah State Tax Commission Source: Utah State Tax Commission
The Policy Institute University of Utah July 2015 Utah Travel & Tourism Profile: Garfield County
Private Leisure & Hospitality Employment: Share of Total Year-Over Percent Change in Wages 2014 2013 to 2014
54.7% Leisure & Hospitality 8.6% All Other Sectors
6.5% 6.4% 6.0% 5.6%
2.9% 11.9% 12.7%
Garfield County Utah U.S. Garfield County Utah U.S.
Source: U.S. Bureau of Labor Statistics and Utah Department of Workforce Services Source: U.S. Bureau of Labor Statistics and Utah Department of Workforce Services
Private Leisure & Hospitality Jobs by Quarter Year-Over Change in Tourism-Related Jobs: 2013-2014
1,391 1,378 1,318 Accommodations 1 1,245 1,239
Amusement & Recreation -2
Food Services & Drinking 8 Places 490 510 523 527 499
Gas Stations -8
Miscellaneous Store Retailers -1
Museums, Parks and Historic -3 Sites (Federal) Jun 10 Jun 11 Jun 12 Jun 13 Jun 14 Dec 10 Dec 11 Dec 12 Dec 13 Dec 14 Mar 10 Mar 11 Mar 12 Mar 13 Mar 14 Sept 10 Sept 11 Sept 12 Sept 13 Sept 14
Source: U.S. Bureau of Labor Statistics Source: Utah Department of Workforce Services
Monthly Hotel Occupancy Rates: Garfield-San Juan-Wayne Accommodations Industry: County vs. State
100% Garfield-San Juan-Wayne Counties
80% 2013 2014 % Change
Occupancy Rate 53.1% 54.6% 1.5% 60% Average Daily Room Rate $93.00 $95.85 3.1%
40% Revenue Per Available Room $48.52 $51.47 6.1% Statewide 20% 2014 Occupancy Rate 58.5% 60.1% 1.6% 2013
0% Average Daily Room Rate $92.13 $96.09 4.3% JFMAMJJASOND Revenue Per Available Room $53.91 $57.64 6.9%
Source: Smith Travel Research Source: Smith Travel Research
The Policy Institute University of Utah July 2015 UTAH TRAVEL & TOURISM PROFILE Grand County
Grand County, located in southeastern Utah, had a 44.4% Tourism At-A-Glance leisure and hospitality1 share of total private jobs in 2014, ranking Statewide Tourism Ranking: 3rd* 3rd statewide. Part of Utah’s physiographic region known as the 2013 2014 % Change Colorado Plateau, Grand County is a rugged landscape of redrock Grand County Population 9,367 9,429 0.7% canyons, mesas, bu es, mountains, petrified sand dunes, Utah Population 2,902,787 2,942,902 1.4% variegated sandstone spires and other diverse erosional Tourism-Related Sales Tax Revenues $6,037.6 $7,180.8 18.9% forma ons. Moab, Grand County’s largest town and tourism hub, (Fiscal Year; In Thousands) Leisure & Hospitality Taxable Sales serves as a convenient launching pad to Arches Na onal Park, $110.7 $131.6 18.9% Canyonlands Na onal Park, the Colorado River, and Dead Horse (Calendar Year; In Millions) Point State Park. Outdoor ac vi es in Moab include river running, Leisure & Hospitality Jobs 1,764 1,820 3.2% mountain biking, four‐wheel driving, rock climbing, athle c Leisure & Hospitality Wages (Millions) $33.5 $36.6 9.3% Average Annual Hotel Occupancy Rate events, art and music fes vals, and many other local seasonal 61.6% 63.4% 1.8% (Grand County) a rac ons that run from late March through early November. Arches National Park 1,082,866 1,284,767 18.6% Moab draws a large number of interna onal visitors during the (Annual Recreation Visitation) tourist season and was voted the #3 “Best Desert Getaway” in Canyonlands National Park 462,242 542,431 17.3% Outside Online (2012). (Annual Recreation Visitation) Total county transient room tax revenue grew 18.9% in fiscal *Based on share of private leisure and hospitality jobs to total private jobs. 1The "Leisure and Hopsitality" sector includes NAICS 71 and 72. year 2014, with the greatest year‐over increase noted in county transient room tax revenue (up 43%). Grand County’s leisure and and federal museums and parks subsectors experienced rela vely hospitality sales increased 18.9% as well, and were highest in the small employment declines. spring, followed by the summer and then fall. In fact, 2014 leisure According to Smith Travel Research, from January to May, 2014, and hospitality sales were consistently higher than 2013 sales Grand County experienced healthy year‐over occupancy rate despite quarter or sector, with notable year‐over increases in arts, increases. Grand County’s average annual hotel occupancy rate, entertainment, recrea on, and accommoda ons. In 2014, Grand average daily room rate, and revenue per available room increased County’s leisure and hospitality jobs and wages increased 3.2% and 1.8%, 5.1%, and 10.9%, respec vely. Arches Na onal Park reported 9.3%, respec vely. Every tourist season since 2010, leisure and 1,284,767 recrea on visits (up 18.6%) and Canyonlands Na onal hospitality employment in Grand County has been nearly twice Park reported 542,431 recrea on visits (up 17.3%). During the first that of winter employment, reflec ng its strong spring‐through‐fall nine months of FY2015, Dead Horse Point State Park reported tourism seasonality. In 2014, Grand County experienced job 224,065 visitors, an increase of 12.4% from the same me period growth in all tourism‐related subsectors; however the tourism‐ in FY2014. Similar to 2013, 2014 was once more a rela vely strong related retail (spor ng goods/hobbies/books), performing arts, tourism year for Grand County.
Tourism-Related Tax Revenues Gross Leisure & Hospitality Taxable Sales (In Thousands of Dollars) (In Millions of Dollars)
$7,181 Restaurant Tax $131.6 $429 Revenue $6,038 $110.7 $390 $37.4 $5,075 Resort Communities $104.7 $2,914 Sales Tax (Moab, UT) $94.0 Food Services & $375 $33.2 $31.4 Drinking Places $2,781 Motor Vehicle $29.6 $3,469 $51 Accommodations Leasing Tax $348 $2,744 $787 $61 $84.8 $709 Municipality Arts, Entertainment, $66.1 $69.9 $2,485 $41 Transient Room Tax $57.8 and Recreation $646 $2,999 (Moab, UT) $2,096 $23 $1,270 County Transient $610 Room Tax $6.6 $7.1 $7.6 $9.4 FY2011 FY2012 FY2013 FY2014 2011 2012 2013 2014
Source: Utah State Tax Commission Source: Utah State Tax Commission
The Policy Institute University of Utah July 2015 Utah Travel & Tourism Profile: Grand County
Private Leisure & Hospitality Employment: Share of Total Year-Over Percent Change in Wages 2014 2013 to 2014
Leisure & Hospitality 44.4% All Other Sectors 10.1% 9.3%
6.5% 6.4% 6.0% 5.6%
11.9% 12.7%
Grand County Utah U.S. Grand County Utah U.S.
Source: U.S. Bureau of Labor Statistics and Utah Department of Workforce Services Source: U.S. Bureau of Labor Statistics and Utah Department of Workforce Services
Private Leisure & Hospitality Jobs by Quarter Year-Over Change in Tourism-Related Jobs: 2013-2014
Accommodations 27 2,208 2,115 2,174 1,976 1,993 Amusement & Recreation 20 Clothing and Clothing 2 Accessories
Food Services & Drinking Places 15 1,266 1,302 1,097 1,126 1,152 Gas Stations 10 Leisure & Hospitality (Local 1 Government)
Miscellaneous Store Retailers 0 Museums, Parks and Historic -9 Sites (Federal) Performing Arts & Spectator -4 Sports
Sporting Goods/Hobby/Books -6 Jun 10 Jun 11 Jun 12 Jun 13 Jun 14 Dec 10 Dec 11 Dec 12 Dec 13 Dec 14 Mar 10 Mar 11 Mar 12 Mar 13 Mar 14 Sept 10 Sept 11 Sept 12 Sept 13 Sept 14
Source: U.S. Bureau of Labor Statistics Source: Utah Department of Workforce Services
Monthly Hotel Occupancy Rates: Grand County Accommodations Industry: County vs. State
100% Grand County
2013 2014 % Change 80% Occupancy Rate 61.6% 63.4% 1.8% 60% Average Daily Room Rate $118.06 $124.07 5.1%
Revenue Per Available Room $72.32 $80.22 10.9% 40% Statewide 20% 2014 2013 Occupancy Rate 58.5% 60.1% 1.6%
0% Average Daily Room Rate $92.13 $96.09 4.3% JFMAMJJASOND Revenue Per Available Room $53.91 $57.64 6.9%
Source: Smith Travel Research Source: Smith Travel Research
The Policy Institute University of Utah July 2015 UTAH TRAVEL & TOURISM PROFILE Iron County
Iron County, located in southwestern Utah, had an Tourism At-A-Glance 1 18.2% leisure and hospitality share of total private jobs Statewide Tourism Ranking: 12th* in 2014, ranking 12th statewide. Iron County has a history 2013 2014 % Change as varied as its physiography. From the Escalante Desert and Great Basin ranges in the west to the High Plateau Iron County Population 46,706 47,269 1.2% forests in the east, Iron County houses granaries and pit Utah Population 2,900,872 2,942,902 1.4% Tourism-Related Sales Tax Revenue houses of the Fremont people (AD 750‐1250), as well as $1,721.0 $1,779.0 3.4% pioneer log homes and English two‐bay barns. Remnants (Fiscal Year; In Thousands) Leisure & Hospitality Taxable Sales of Iron County’s coal and iron mining history (late 19th $80.3 $88.9 10.7% (Calendar Year; In Millions) century) are showcased at Fron er Homestead State Park in its largest town, Cedar City. In fact, Cedar City, known Leisure & Hospitality Jobs 2,019 2,078 2.9% as “Fes val City USA,” holds over 17 fes vals annually, Leisure & Hospitality Wages (Millions) $24.4 $26.5 8.9% Average Annual Hotel Occupancy including the renowned Utah Shakespeare Fes val that 53.2% 57.1% 3.9% runs from June through October and a racts over Rate (Iron County) 141,000 visitors. Other a rac ons in Iron County are *Based on share of private leisure and hospitality jobs to total private jobs. 1The "Leisure and Hopsitality" sector includes NAICS 71 and 72. Cedar Breaks Na onal Monument and Brian Head Ski Resort. Interstate 15, a main thoroughfare between Salt Lake subsectors added the most new jobs (69) followed by retail (10) City and Las Vegas/Los Angeles, passes through the eastern and amusement and recrea on (8). edge of Iron County crea ng supplemental visita on. According to Smith Travel Research, in 2014 Iron County’s Total tourism‐related tax revenue grew 3.4% in 2014, due in average monthly occupancy rates from April through December large part to a healthy increase in resort community sales tax experienced good year‐over increases. In fact, Iron County’s (Brian Head). In 2014, total leisure and hospitality taxable sales year‐over increases in average annual hotel occupancy rate, grew 10.7% with notable year‐over growth in sales from April daily room rate, and revenue per available room were all through December. Iron County’s leisure and hospitality sector greater than statewide averages. experienced a 2.9% increase in jobs and an 8.9% increase in In 2014, Cedar Breaks Na onal Monument reported 762,907 wages – an annual average wage increase higher than both recrea on visits (up 64% from 2013 and up 21% from 2012) and Utah and the U.S. Since 2010, Iron County’s leisure and Iron County’s Fron er Homestead State Park reported 5,527 hospitality job sector has peaked in the winter (January through visitors during the first nine months of FY2015, up 16% from March). In 2014, the accommoda ons and foodservice the same period in FY2014.
Tourism-Related Tax Revenues Gross Leisure & Hospitality Taxable Sales (In Thousands of Dollars) (In Millions of Dollars)
$1,779.0 $88.9 $1,721.0 $1,607.4 $80.3 $1,503.4 $75.9 $71.2 $563.8 Restaurant Tax $530.7 Revenue $514.4 Food Services & $482.7 Drinking Places $62.2 $276.2 $236.2 Resort $56.4 $224.1 $51.9 Arts, Entertainment, $205.6 Communities $47.2 and Recreation Sales Tax (Brian Head, UT) Accommodations County Transient $954.1 $939.0 $2.0 $815.1 $868.9 Room Tax $1.9 $1.9 $1.6
$22.1 $22.1 $22.3 $24.7
FY2011 FY2012 FY2013 FY2014 2011 2012 2013 2014
Source: Utah State Tax Commission Source: Utah State Tax Commission
The Policy Institute University of Utah July 2015 Utah Travel & Tourism Profile: Iron County
Private Leisure & Hospitality Employment: Share of Total Year-Over Percent Change in Wages 2014 2013 to 2014
18.2% Leisure & Hospitality 11.8% All Other Sectors
12.7% 8.9% 11.9%
6.5% 6.4% 6.0% 5.6%
Iron County Utah U.S. Iron County Utah U.S.
Source: U.S. Bureau of Labor Statistics and Utah Department of Workforce Services Source: U.S. Bureau of Labor Statistics and Utah Department of Workforce Services
Private Leisure & Hospitality Jobs by Quarter Year-Over Change in Tourism-Related Jobs: 2013-2014
2,232 Accommodations 35 2,104 2,029 2,005 2,056 1,939 1,996 Amusement & Recreation 8 1,871 1,804 1,770 Clothing and Clothing 5 Accessories
Food Services & Drinking Places 34
Gas Stations -24 Leisure & Hospitality (Local -2 Government)
Miscellaneous Store Retailers 5 Museums, Parks and Historic 0 Sites (Federal Government) Performing Arts & Spectator -2 Sports (State Government)
Sporting Goods/Hobby/Books -9 Jun 10 Jun 11 Jun 12 Jun 13 Jun 14 Dec 10 Dec 11 Dec 12 Dec 13 Dec 14 Mar 10 Mar 11 Mar 12 Mar 13 Mar 14 Sept 10 Sept 11 Sept 12 Sept 13 Sept 14
Source: U.S. Bureau of Labor Statistics Source: Utah Department of Workforce Services
Monthly Hotel Occupancy Rates: Accommodations Industry: County vs. State
100% Iron County
2013 2014 % Change 80% Occupancy Rate 53.2% 57.1% 3.9% 60% Average Daily Room Rate $76.15 $79.90 4.9%
Revenue Per Available Room $40.98 $46.20 12.7% 40% Statewide 20% 2014 Occupancy Rate 58.5% 60.1% 1.6% 2013 Average Daily Room Rate $92.13 $96.09 4.3% 0% JFMAMJJASOND Revenue Per Available Room $53.91 $57.64 6.9%
Source: Smith Travel Research Source: Smith Travel Research
The Policy Institute University of Utah July 2015 UTAH TRAVEL & TOURISM PROFILE Juab County
Juab County, some mes referred to as Utah’s “key” Tourism At-A-Glance 1 county, had a 10.5% leisure and hospitality share of total Statewide Tourism Ranking: 23rd* private jobs in 2014, ranking 23rd statewide. Juab County is 2013 2014 % Change bordered by the forested Wasatch Mountains on the east Juab County Population 10,327 10,486 1.5% and the arid Great Basin ranges on the west. Several na ve Utah Population 2,900,872 2,942,902 1.4% Tourism-Related Sales Tax Revenue tribes, famous explorers, op mis c miners and Mormon $174.6 $177.2 1.5% farmers have all traversed and lived upon this land. Juab (Fiscal Year; In Thousands) Leisure & Hospitality Taxable Sales $9,870.6 $11,572.5 17.2% County offers a variety of topography and recrea onal (Calendar Year; In Thousands) opportuni es to visitors. Yuba Lake State Park, located in the Leisure & Hospitality Jobs 251 260 3.6% southern por on of the county, offers boa ng, camping and Leisure & Hospitality Wages (Millions) $2.96 $3.20 6.9% fishing, while Li le Sahara Recrea on Area, just northwest Average Annual Hotel Occupancy 47.0% 48.2% 1.2% of Yuba, contains sand dunes largely devoted to ATVs, dune Rate (Juab-Tooele Counties) buggies and dirt bikes. Juab is a des na on of rockhounds *Based on share of private leisure and hospitality jobs to total private jobs. and mineral collectors, too, encompassing both Topaz 1The "Leisure and Hopsitality" sector includes NAICS 71 and 72. Mountain and the Dugway Geode Beds. Juab County also receives supplemental visita on from I‐15 motorists. decreased 1.4% and 2.6%. Every spring/summer season Combined county transient room and restaurant tax since 2010, Juab County’s leisure and hospitality job sector revenues grew 1.5% in fiscal year 2014. Taxable leisure and has grown by about 9% — or by 23 jobs. According to Smith hospitality sales in all subsectors experienced year‐over Travel Research, hotel occupancy rates in Juab and Tooele increases during every quarter of 2014. Of special note, in Coun es experienced healthy year‐over increases in June the spring of 2014, arts, entertainment, and recrea on sales and December of 2014. Juab‐Tooele’s average annual increased 67% while foodservice sales in the fall months occupancy rate, daily room rate, and revenue per available increased 29% from the previous year. room all increased anywhere from 1‐5% in 2014. In addi on, Juab County’s annual average leisure and hospitality jobs Yuba Lake State Park reported an es mated 59,038 visitors and wages increased 3.6% and 6.9%, respec vely, while jobs during the first nine months of FY2015, up 11.3% from the and wages in all other non‐leisure and hospitality sectors same period in FY2014.
Tourism-Related Tax Revenues Gross Leisure & Hospitality Taxable Sales (In Thousands of Dollars) (In Thousands of Dollars)
$11,573 $174.6 $177.2 $160.5 $9,992 $9,871 $151.0 $9,618
Food Services & $97.3 $98.5 Drinking Places $91.5 $8,504 $84.9 Restaurant Tax $7,179 Accommodations $7,161 $7,332 County Transient Room Tax Arts, Entertainment, and Recreation $77.3 $78.7 $66.1 $69.0 (Estimated) $2,214 $2,468 $2,107 $2,139
$350 $600 $400 $600 FY2011 FY2012 FY2013 FY2014 2011 2012 2013 2014
Source: Utah State Tax Commission Source: Utah State Tax Commission
The Policy Institute University of Utah July 2015 Utah Travel & Tourism Profile: Juab County
Private Leisure & Hospitality Employment: Share of Total Year-Over Percent Change in Wages 2014 2013 to 2014
12.7% 6.9% 6.5% 6.4% 11.9% 6.0% 5.6% 10.5%
Leisure & Hospitality All Other Sectors -2.5%
Juab County Utah U.S. Juab Utah U.S.
Source: U.S. Bureau of Labor Statistics and Utah Department of Workforce Services Source: U.S. Bureau of Labor Statistics and Utah Department of Workforce Services
Private Leisure & Hospitality Jobs by Quarter Year-Over Change in Tourism-Related Jobs: 2013-2014
285 284 280 276 273 Accommodations 249 249 247 1 235 227
Amusement and Recreation 0 (Local Government)
Food Services & Drinking Places 8
Gasoline Stations -10
Museums, Parks and Historic 0 Sites (Local Government) Jun 14 Jun 13 Jun 12 Jun 11 Jun 10 Dec 14 Dec 13 Dec 12 Dec 11 Dec 10 Mar 14 Mar 13 Mar 12 Mar 11 Mar 10 Sept 14 Sept 13 Sept 12 Sept 11 Sept 10
Source: U.S. Bureau of Labor Statistics Source: Utah Department of Workforce Services
Monthly Hotel Occupancy Rates: Juab-Tooele Accommodations Industry: County vs. State
Juab-Tooele Counties 100%
2013 2014 % Change 80% Occupancy Rate 47.0% 48.2% 1.2%
60% Average Daily Room Rate $78.42 $80.12 2.2%
Revenue Per Available Room $36.59 $38.30 4.7% 40% Statewide 2014 20% 2013 Occupancy Rate 58.5% 60.1% 1.6%
0% Average Daily Room Rate $92.13 $96.09 4.3% JFMAMJJASOND Revenue Per Available Room $53.91 $57.64 6.9%
Source: Smith Travel Research Source: Smith Travel Research
The Policy Institute University of Utah July 2015 UTAH TRAVEL & TOURISM PROFILE Kane County
Kane County, located along the Utah/Arizona border in Tourism At-A-Glance south‐central Utah, had a 40.5% leisure and hospitality1 share Statewide Tourism Ranking: 5th* of total private jobs in 2014, ranking 5th statewide. Kane 2013 2014 % Change County comprises Colorado Plateau landscape and is known Kane County Population 7,242 7,254 0.2% as the gateway to three na onal parks (Bryce Canyon, Zion Utah Population 2,900,872 2,942,902 1.4% Tourism-Related Sales Tax Revenue and Grand Canyon), three na onal monuments (Pipe Springs, $2,295.8 $2,371.9 3.3% Cedar Breaks, and Grand Staircase‐Escalante) and Glen (Fiscal Year; In Thousands) Leisure & Hospitality Taxable Sales Canyon Na onal Recrea on Area. In addi on, Kane County is $76.3 $84.1 10.3% (Calendar Year; In Millions) home to Kodachrome Basin and Coral Pink Sand Dunes State Leisure & Hospitality Jobs 1,012 1,055 4.2% Parks. The county seat of Kanab, which is Kane County’s Leisure & Hospitality Wages $21.8 $23.3 6.6% largest town in popula on, became known as “Li le (In Millions) Hollywood” in the 1930s due to serving as the set for several Average Annual Hotel Occupancy 54.7% 55.5% 0.8% Hollywood films and westerns. Kanab is centrally located on Rate (Kane County) *Based on share of private leisure and hospitality jobs to total private jobs. Highway 89 and offers a variety of lodging op ons, 1The "Leisure and Hopsitality" sector includes NAICS 71 and 72. restaurants, museums and galleries for tourists. It is also home to Best Friends Animal Sanctuary, which a racts animal lovers from around the world. Other places of interest within and hospitality jobs nearly double in number from the winter the County’s borders are Grosvenor Arch, Hole in the Rock Road months. In 2014, accommoda ons subsector employment and the historic home of western ar st Maynard Dixon. experienced the largest growth with 40 new jobs, followed by Total tourism‐related tax revenue grew 3.3% in fiscal year retail (26) and foodservice (4). 2014, with the most year‐over growth noted in county transient According to Smith Travel Research, hotel occupancy rates in room tax revenue. In 2014, gross leisure and hospitality sector Kane County are consistently highest from May through sales, which were greatest in the spring and summer, increased September, with lows in December and January. In 2014, the 10.3%. In fact, fall quarter sales experienced 24‐32% year‐over annual average hotel occupancy rate in Kane County increased increases, reflec ng the impact of the government shutdown the remained flat, while the average daily room rate and revenue previous fall. per available room increased 5.0% and 8.9%, respec vely. Kane County’s leisure and hospitality jobs and wages both During the first nine months of FY2015, Coral Pink Sand Dunes showed posi ve growth in 2014 with a 4.2% increase in jobs and State Park reported 48,834 visitors (up 16%) and Kodachrome a 6.6% increase in wages. Each summer, Kane County’s leisure Basin State Park reported 48,661 visitors (up 6%).
Tourism-Related Tax Revenue Gross Leisure & Hospitality Taxable Sales (In Thousands of Dollars) (In Millions of Dollars)
$2,371.9 $84.1 $2,295.8 $76.3 $2,136.0 $73.2 $13.7 $639.7 $69.1 $641.9 $11.6 $1873.2 $11.6 $641.4 $11.1 Resort Communities $159.9 Food Services & $618.8 $165.2 Sales Tax $119.8 Drinking Places $149.6 $117.6 $43.1 $103.6 Restaurant Tax $33.2 $38.0 $135.9 $29.7 $28.7 Revenue Accommodations
Municipality $1,371.1 $1,452.5 $1,241.4 Transient Room Tax Arts, $1,089.8 Entertainment, and $28.4 $28.5 $26.6 $27.3 County Transient Recreation Room Tax
2011 2012 2013 2014 2011 2012 2013 2014
Source: Utah State Tax Commission Source: Utah State Tax Commission
The Policy Institute University of Utah July 2015 Utah Travel & Tourism Profile: Kane County
Private Leisure & Hospitality Employment: Share of Total Year-Over Percent Change in Wages 2014 2013-2014
40.5% Leisure & Hospitality 9.3% All Other Sectors
6.6% 6.5% 6.4% 6.0% 5.6%
11.9% 12.7%
Kane County Utah U.S. Kane County Utah U.S.
Source: U.S. Bureau of Labor Statistics and Utah Department of Workforce Services Source: U.S. Bureau of Labor Statistics and Utah Department of Workforce Services
Private Leisure & Hospitality Jobs by Quarter Year-Over Change in Tourism-Related Jobs: 2013-2014
1,399 1,296 1,320 1,203 Accommodations 40 1,120
914 Amusement and Recreation 0
708 670 626 Food Services & Drinking Places 4 551 570
Gasoline Stations 8
Miscellaneous Store Retailers 18
Museums, Parks and Historic -5 Jun 10 Jun 11 Jun 12 Jun 13 Jun 14 Dec 10 Dec 11 Dec 12 Dec 13 Dec 14 Mar 10 Mar 11 Mar 12 Mar 13 Mar 14 Sites (Federal Government) Sept 10 Sept 11 Sept 12 Sept 13 Sept 14
Source: U.S. Bureau of Labor Statistics Source: Utah Department of Workforce Services
Monthly Hotel Occupancy Rates: Kane County Accommodations Industry: County vs. State
100% Kane County
2013 2014 % Change 80% Occupancy Rate 54.7% 55.5% 0.8% 60% Average Daily Room Rate $93.00 $95.85 5.0%
40% Revenue Per Available Room $48.52 $51.47 8.9% 2014 Statewide 20% 2013 Occupancy Rate 58.5% 60.1% 1.6%
0% Average Daily Room Rate $92.13 $96.09 4.3% JFMAMJJASOND Revenue Per Available Room $53.91 $57.64 6.9%
Source: Smith Travel Research Source: Smith Travel Research
The Policy Institute University of Utah July 2015 UTAH TRAVEL & TOURISM PROFILE Millard County
Millard County, located in west‐central Utah, had Tourism At-A-Glance 1 a 10.5% leisure and hospitality share of total Statewide Tourism Ranking: 22nd* private jobs in 2014, ranking 22nd statewide. 2013 2014 % Change Millard County has varied topography from high Millard County Population 12,628 12,606 -0.2% mountain forests to desert lowlands and an equally Utah Population 2,900,872 2,942,902 1.4% interes ng history. Before Utah became a state, Tourism-Related Sales Tax Revenue $149.6 $154.6 3.4% Millard County housed the original statehouse, now (Fiscal Year; In Thousands) Leisure & Hospitality Taxable Sales Territorial State Park Museum. Other historical $14,372.6 $14,567.5 1.4% (Calendar Year; In Thousands) sites, including Great Basin Museum, Cove Fort, and Leisure & Hospitality Jobs 317 312 -1.6% Veteran’s Memorial, educate visitors about the Leisure & Hospitality Wages $3,255.4 $3,390.4 4.1% area’s unique natural and cultural history. Millard (Thousands) Average Annual Hotel Occupancy Rate County also boasts Notch Peak, the second highest 51.7% 52.1% 0.4% con nuous ver cal rock face in the na on (second (Beaver-Millard-Sevier Counties) *Based on share of private leisure and hospitality jobs to total private jobs. only to El Capitan in Yosemite). In addi on, outdoor 1The "Leisure and Hopsitality" sector includes NAICS 71 and 72. recrea onists can hunt, fish, search for trilobites and ride ATVs in and around the county, which is home to Millard County’s leisure and hospitality jobs remained a wide variety of wildlife, including deer, elk, pronghorn, rela vely flat (‐1.6%) while wages increased 4.1%. Since cougars, coyotes, eagles and falcons. 2010, fall and winter leisure and hospitality jobs have Total tourism‐related tax revenues grew 3.4% in fiscal increased an average of 17% every spring and summer year 2014. In 2014, taxable sales in the leisure and season, adding an average of 50 seasonal jobs. hospitality sector, which are highest during the spring and In 2014, Beaver‐Millard‐Sevier’s average annual hotel summer months, remained rela vely flat with a 1.4% occupancy rate remained flat, with the average daily room increase. In 2014, Millard County reported a 5.0% increase rate up 3.5% and revenue per available room up 4.3%. from the previous year in foodservice sales, however, Territorial Statehouse Park Museum reported 3,981 both arts/entertainment/recrea on and accommoda ons visitors during the first nine months of FY2015, up 86% sales both decreased 6.5%. from the same period in FY2014.
Tourism-Related Tax Revenues Gross Leisure & Hospitality Taxable Sales (In Thousands of Dollars) (In Thousands of Dollars)
$154.6 $14,373 $14,568 $146.7 $149.6 $13,3456 $136.3 $20.7 $12,804 $18.4 $19.7 Municipality $4.5 Transient Room Tax $15.6 $16.4 $15.5 $14.8 (Fillmore) Food Services & Drinking Places
Municipality $9,817 $10,308 $8,815 Transient Room Tax $8,461 Arts, (Delta) Entertainment, and Recreation County Transient $115.4 $112.8 $115.1 $118.4 Room Tax Accommodations $692 $700 $668 $625
$3,651 $3,831 $3,887 $3,634
FY2011 FY2012 FY2013 FY2014 2011 2012 2013 2014
Source: Utah State Tax Commission Source: Utah State Tax Commission
The Policy Institute University of Utah July 2015 Utah Travel & Tourism Profile: Millard County
Private Leisure & Hospitality Employment: Share of Total Year-Over Percent Change in Wages 2014 2013 to 2014
Leisure & Hospitality 12.7% All Other Sectors 6.5% 6.4% 11.9% 6.0% 5.6% 10.5%
4.1%
2.6%
Millard County Utah U.S. Millard Utah U.S.
Source: U.S. Bureau of Labor Statistics and Utah Department of Workforce Services Source: U.S. Bureau of Labor Statistics and Utah Department of Workforce Services
Private Leisure & Hospitality Jobs by Quarter Year-Over Change in Tourism-Related Jobs: 2013-2014
368 352 351 336 321 328 Accommodations 5 308 300 290 283 265 Amusement and Recreation -3
Amusement and Recreation 0 (Local Government)
Food Services & Drinking Places -5
Gasoline Stations -7 Jun 10 Jun 11 Jun 12 Jun 13 Jun 14 Dec 10 Dec 11 Dec 12 Dec 13 Mar 14 Mar 10 Mar 11 Mar 12 Mar 13 Mar 14 Sept 10 Sept 11 Sept 12 Sept 13 Sept 14
Source: U.S. Bureau of Labor Statistics Source: Utah Department of Workforce Services
Monthly Hotel Occupancy Rates: Beaver-Millard-Sevier Accommodations Industry: County vs. State
Beaver-Millard-Sevier Counties 100% % 2013 2014 Change 80% Occupancy Rate 51.7% 52.1% 0.4% 60% Average Daily Room Rate $71.09 $73.58 3.5%
40% Revenue Per Available Room $37.08 $38.68 4.3% Statewide 2014 20% 2013 Occupancy Rate 58.5% 60.1% 1.6%
0% Average Daily Room Rate $92.13 $96.09 4.3% JFMAMJJASOND Revenue Per Available Room $53.91 $57.64 6.9%
Source: Smith Travel Research Source: Smith Travel Research
The Policy Institute University of Utah July 2015 UTAH TRAVEL & TOURISM PROFILE Morgan County
Morgan County, located in north‐central Utah, Tourism At-A-Glance 1 had a 12.6% leisure and hospitality share of total Statewide Tourism Ranking: 17th* private jobs in 2014, ranking 17th statewide. Morgan County comprises mountainous high 2013 2014 % Change country do ed with small, close‐knit communi es. Morgan County Population 10,198 10,608 4.0% Once frequented by na ve tribes and early fur‐ Utah Population 2,900,872 2,942,902 1.4% trappers, today Morgan County is known for its big Tourism-Related Tax Revenues $13,185 $14,128 7.2% and small game hun ng, as well as fishing on its (Fiscal Year) Tourism-Related Taxable Sales two reservoirs, East Canyon State Park and Lost $1,175 $1,364 16.0% Creek Reservoir. The Weber River divides the (Calendar Year; In Thousands) county in half, suppor ng agricultural land and year Leisure & Hospitality Jobs 167 187 12.0% ‐round recrea onal opportuni es along its banks. Leisure & Hospitality Wages $2,029,242 $2,231,483 10.0% Visitors can ice‐fish, snowmobile and cross‐country *Based on share of private leisure and hospitality jobs to total private jobs 1The "Leisure and Hospitality" sector includes NAICS 71 and 72. ski in the winter and hike, kayak, fish, and bike in the warmer months. Jobs and wages followed suit with a 12.0% year‐over Total tourism‐related tax revenues increased 7.2% in increase in leisure and hospitality sector jobs and a 10.0% fiscal year 2014, due in large part to increases in motor year‐over increase in related wages (greater than both vehicle leasing tax (although total tourism‐related tax Utah and U.S. increases). In fact, in the summer of 2014, revenue in Morgan County was s ll below total revenue Morgan County reported the largest number of leisure in fiscal year 2011). In 2014, taxable sales in the leisure and hospitality jobs in a five year span, including 21 and hospitality sector increased 16.0% and were highest addi onal foodservice jobs. in the spring and summer months. In par cular, there During the first nine months of FY2015, East Canyon was a healthy year‐over increase (21%) in leisure and State Park reported 62,380 visitors, up 41% from the hospitality sales during the summer months in 2014. same period in FY2014.
Tourism-Related Tax Revenues Gross Tourism-Related Taxable Sales (In Thousands of Dollars)
$14,893 $14,128 $1,363.7 $13,726 $13,185 $1,175.2 $250 $4,260 $6,886 $4,843 $4,204 $200 County Transient $871.7 Accommodations Room Tax (Estimates) $740.9 $150 $150 $1,114 Motor Vehicle $9,868 $975 Arts, Entertainment, $8,883 $8,981 Leasing Tax $8,007 $722 and Recreation $591
FY2011 FY2012 FY2013 FY2014 2011 2012 2013 2014
Source: Utah State Tax Commission Source: Utah State Tax Commission Note: Restaurant tax revenue figures have been omitted in counties where restaurant Note: Taxable sales figures for food services and drinking places have been omitted in sales are not significantly tourism– or travel-generated. counties where restaurant and bar sales are not significantly tourism– or travel-generated.
The Policy Institute University of Utah July 2015 Utah Travel & Tourism Profile: Morgan County
Private Leisure & Hospitality Employment: Share of Total Year-Over Percent Change in Wages 2014 2013 to 2014
Leisure & Hospitality 12.6% 12.7% All Other Sectors 11.9% 10.0% 10.1%
6.5% 6.4% 6.0% 5.6%
Morgan County Utah U.S. Morgan County Utah U.S.
Source: U.S. Bureau of Labor Statistics and Utah Department of Workforce Services Source: U.S. Bureau of Labor Statistics and Utah Department of Workforce Services
Private Leisure & Hospitality Jobs by Quarter Year-Over Change in Tourism-Related Employment
265
201 191 Food Services & Drinking 184 190 21 Places
141 129 130 128 117
Arts, Entertainment & -1 Recreation Jun 14 Jun 13 Jun 12 Jun 11 Jun 10 Dec 14 Dec 13 Dec 12 Dec 11 Dec 10 Mar 14 Mar 13 Mar 12 Mar 11 Mar 10 Sept 14 Sept 13 Sept 12 Sept 11 Sept 10
Source: U.S. Bureau of Labor Statistics Source: Utah Department of Workforce Services
The Policy Institute University of Utah July 2015 UTAH TRAVEL & TOURISM PROFILE Piute County
Piute County, Utah’s second least populated Tourism At-A-Glance 1 county, had a 33.8% leisure and hospitality share of Statewide Tourism Ranking: 7th* total private jobs in 2014, ranking 7th in the state. 2013 2014 % Change Piute County is home to lakes, deserts, mountain peaks, a Na ve American and Mormon pioneer Piute County Population 1,523 1,484 -2.6% heritage, and present day agricultural livelihoods. Utah Population 2,900,872 2,942,902 1.4% Aside from being the gateway to Bryce Canyon Tourism-Related Tax Revenue $18,968 $23,516 24.0% Na onal Park, Piute County claims the popular Paiute (Fiscal Year) ATV Trail system, which includes over 900 miles of Leisure & Hospitality Taxable Sales $1,671 $1,462 -12.5% ATV trails in nearly one million acres of forest. The (Calendar Year; In Thousands) reservoirs of O er Creek State Park and Piute State Leisure & Hospitality Jobs 34 26 -23.5% Park, both located in Piute County, harbor some of Leisure & Hospitality Wages $194,431 $160,072 -17.7% the state’s best trout fishing and a ract trophy fishermen from surrounding states. In addi on to fishing, fact, leisure and hospitality sales only experienced year‐ both state parks offer boa ng, water sports, camping, over increases in the fall quarter of 2014. Similarly, Piute and swimming. Others enjoy ra ing the Sevier River, County’s leisure and hospitality jobs decreased 23.5% snowmobiling, waterfowl hun ng, and rockhounding. For while wages dropped 17.7% from the previous year. Due the American history buff, Butch Cassidy’s boyhood home to its rela vely small popula on and limited number of is located in Piute County along Highway 89 near leisure and hospitality jobs, detailed employment data is Circleville. greatly unavailable. According to the employment data County transient room tax is the only tourism‐related that is reported, however, the number of leisure and tax collected in Piute County at the present me. County hospitality jobs more than double every summer season. transient room tax revenue grew a healthy 24.0% in fiscal During the first nine months of FY2015, O er Creek State year 2014. On the other hand, taxable sales in the leisure Park reported 36,799 visitors and Piute State Park, which and hospitality sector decreased 12.5% from 2013. In is more geographically remote, reported 13,145 visitors.
Tourism-Related Tax Revenue Gross Leisure & Hospitality Taxable Sales (In Thousands of Dollars)
$23,516 $1,671.3
$1,462.0 $18,968 $1,344.5 $1,363.2 Accommodations $15,684 $15,222 $1,121.3 Food Services & $913.2 $1,040.5 Drinking Places $1,024.5 Arts, Entertainment, and Recreation $100.0 $250.0 $171.4 $70.0 $350.0 $250.0 $300.0 $250.0
FY2011 FY2012 FY2013 FY2014 2011 2012 2013 $2,014
Source: Utah State Tax Commission Source: Utah State Tax Commission
The Policy Institute University of Utah July 2015 Utah Travel & Tourism Profile: Piute County
Private Leisure & Hospitality Employment: Share of Total Year-Over Percent Change in Wages 2014 2013 to 2014
6.5% 6.4% 33.8% 6.0% 5.6%
12.7% 11.9% Leisure & Hospitality All Other Sectors -11.7%
-17.7% Piute County Utah U.S. Piute County Utah U.S.
Source: U.S. Bureau of Labor Statistics and Utah Department of Workforce Services Source: U.S. Bureau of Labor Statistics and Utah Department of Workforce Services
Private Leisure & Hospitality Jobs by Quarter Year-Over Change in Tourism-Related Jobs: 2013-2014
56 54 52 48 Accommodations -5 38
22 22 20 20 19 14
Food Services & Drinking 6 Places Jun 10 Jun 11 Jun 12 Jun 13 Jun 14 Dec 10 Dec 11 Dec 12 Dec 13 Dec 14 Mar 10 Mar 11 Mar 12 Mar 13 Mar 14 Sept 10 Sept 11 Sept 12 Sept 13 Sept 14
Source: U.S. Bureau of Labor Statistics Source: Utah Department of Workforce Services
The Policy Institute University of Utah July 2015 UTAH TRAVEL & TOURISM PROFILE Rich County
Rich County, located in the northeast corner of Tourism At-A-Glance 1 Utah, had a 32.3% leisure and hospitality share of Statewide Tourism Ranking: 8th* total private jobs in 2014, ranking 8th statewide. Once frequented by Na ve Americans, early fur‐trappers, 2013 2014 % Change and pioneers, today Rich County is known as the home Rich County Population 2,276 2,293 0.7% of Bear Lake State Park. Bear Lake, referred to as the Utah Population 2,900,872 2,942,902 1.4% “Caribbean of the Rockies,” a racts visitors to its Tourism-Related Tax Revenues $420.1 $444.0 5.7% turquoise waters and mountainscape scenery. Visitors (Fiscal Year; In Thousands) can boat, fish and swim in the lake, as well as ATV, Leisure & Hospitality Taxable Sales $6,421.3 $7,014.8 9.2% bike, hike, hunt, snowmobile, and cross country ski in (Calendar Year; In Thousands) the surrounding areas. In summer, Bear Lake hosts a Leisure & Hospitality Jobs 149 152 2.0% variety of athle c races, farmer and ar san markets, Leisure & Hospitality Wages $2.3 $2.6 13.0% and the popular Raspberry Days Fes val. (Millions) Total tourism‐related tax revenues grew 5.7% in Hotel Occupancy Rate 52.6% 53.1% 0.5% fiscal year 2014, which included a 10.3% increase in (Box Elder-Cache-Rich Counties) restaurant tax revenue. In 2014, the leisure and *Based on share of private leisure and hospitality jobs to total private jobs hospitality sector experienced increased sales in every 1The "Leisure and Hospitality" sector includes NAICS 71 and 72. quarter, with a noted increase in accommoda ons sales during winter, summer and fall quarters. Similarly, arts, According to Smith Travel Research, average annual hotel entertainment and recrea on sales showed healthy year‐over occupancy rates in Box Elder‐Cache‐Rich Coun es are generally increases from reported 2013 sales, par cularly in the winter highest from June through September with a peak in August. In and fall. 2014, Box Elder‐Cache‐Rich Coun es’ combined average annual Rich County’s leisure and hospitality jobs remained rela vely hotel occupancy rate remained flat, while the average daily flat, however total average annual wages increased 13%. Since room rate and revenue per available room increased 3.5% and 2010, Rich County’s leisure and hospitality sector more than 4.7%, respec vely. During the first three quarters of FY15, Bear doubles in the summer (compared to winter), and recedes Lake State Park reported 176,519 visitors, up 9.2% from the again in the fall months, signifying strong tourism seasonality. same me period in FY14.
Tourism-Related Tax Revenues Gross Leisure and Hospitality Taxable Sales (In Thousands of Dollars) (In Thousands of Dollars)
$444.0 $7,014.8 $420.1 $6,421.3 $39.2 $35.6 $5,671.3 Food Services & $331.9 Drinking Places $3,453.7 $22.5 $150.1 Restaurant Tax $149.4 $3,318.7 Revenue $4,007.0 Accommodations $114.8 $3,187.6 County Transient Room Tax $164.3 $2,276.3 $31.4 $2,661.1 Arts, $11.1 $254.7 Resort Communities $2,202.6 Entertainment, $235.1 $1,583.7 $194.6 Sales Tax and Recreation $930.7 $121.8 (Estimated) $800.0 $900.0 $900.0 $900.0
FY2011 FY2012 FY2013 FY2014 2011 2012 2013 2014
Source: Utah State Tax Commission Source: Utah State Tax Commission
The Policy Institute University of Utah July 2015 Utah Travel & Tourism Profile: Rich County
Private Leisure & Hospitality Employment: Share of Total Year-Over Percent Change in Wages 2014 2013 to 2014
32.3% 11.3% Leisure & Hospitality All Other Sectors 9.2%
6.5% 6.4% 6.0% 5.6%
11.9% 12.7%
Rich County Utah U.S. Rich County Utah U.S.
Source: U.S. Bureau of Labor Statistics and Utah Department of Workforce Services Source: U.S. Bureau of Labor Statistics and Utah Department of Workforce Services
Private Leisure & Hospitality Jobs by Quarter Year-Over Change in Tourism-Related Employment
268 249 249 239 240
Accommodations 3
124 113 95 90 70 61
Food Services & Drinking 0 Places Jun 14 Jun 13 Jun 12 Jun 11 Jun 10 Dec 14 Dec 13 Dec 12 Dec 11 Dec 10 Mar 14 Mar 13 Mar 12 Mar 11 Mar 10 Sept 14 Sept 13 Sept 12 Sept 11 Sept 10
Source: U.S. Bureau of Labor Statistics Source: Utah Department of Workforce Services
Monthly Hotel Occupancy Rates: Box Elder-Cache-Rich Accommodations Industry
Box Elder-Cache-Rich Counties 100%
2013 2014 % Change 80% Occupancy Rate 52.6% 53.1% 0.5%
60% Average Daily Room Rate $85.41 $88.40 3.5%
Revenue Per Available Room $44.84 $46.93 4.7% 40% Statewide 2014 20% 2013 Occupancy Rate 58.5% 60.1% 1.6%
0% Average Daily Room Rate $92.13 $96.09 4.3% JFMAMJJASOND Revenue Per Available Room $53.91 $57.64 6.9%
Source: Smith Travel Research Source: Smith Travel Research
The Policy Institute University of Utah July 2015 UTAH TRAVEL & TOURISM PROFILE Salt Lake County
Salt Lake County, Utah’s most populated county with over a Tourism At-A-Glance million residents, had a 10.0% leisure and hospitality share of Statewide Tourism Ranking: 27th* total private jobs in 2014, ranking 27th statewide. Salt Lake 2013 2014 % Change County is home to Utah’s largest city and state capitol, Salt Lake Salt Lake County Population 1,080,866 1,091,742 1.0% City, as well as an interna onal airport (SLC Interna onal Airport). Salt Lake County, which is nestled between the Utah Population 2,900,872 2,942,902 1.4% Tourism-Related Tax Revenues Wasatch Mountains and the Great Salt Lake, is home to mul ple $29.3 $31.6 7.8% (Fiscal Year; In Millions) historical sites, cultural venues, and a variety of entertainment Tourism-Related Taxable Sales $650.2 $692.9 6.6% and recrea onal opportuni es. Se led by Mormon Pioneers in (Calendar Year; In Millions) 1847, Salt Lake City draws na onal and interna onal visitors to Leisure & Hospitality Jobs 51,875 53,646 3.4% its Salt Lake LDS Temple and other related religious sites. In addi on, Salt Lake is home to a variety of museums, gardens, Leisure & Hospitality Wages (Millions) $959.8 $1,016.4 5.9% Average Annual Hotel Occupancy Rate parks, zoos, shopping centers, sports teams, colleges (including 65.9% 67.1% 1.2% the University of Utah), restaurants, and family‐friendly fun (Salt Lake C ounty) *Based on share of private leisure and hospitality jobs to total private jobs. centers within its borders. In the winter, Salt Lake County 1The "Leisure and Hopsitality" sector includes NAICS 71 and 72. a racts nonresident skiers and snowboarders to its four ski resorts, which are less than an hour’s drive from the airport. In the hospitality sector experienced a 3.4% increase in jobs and a 5.9% warmer months, visitors can spend me in the mountains hiking, increase in wages. Although Salt Lake County has no one dis nct biking, camping, fishing or enjoying the surrounding scenery from tourist season, the number of leisure and hospitality jobs has Salt Lake’s mountain resorts. Salt Lake County also hosts a number grown 15% over the past five years. In 2014, the accommoda ons of mee ngs, conven ons, conferences and tradeshows throughout industry added the most new jobs in Salt Lake County (240), the year, a rac ng out‐of‐state visitors who, on their off‐ me, followed by Performing Arts and Spectator Sports (177), and air par cipate in the area’s varied leisure ac vi es. transporta on (154). Salt Lake County’s total tourism‐related tax revenues grew 7.8% In 2013 and 2014, Salt Lake County hotel occupancy rates in fiscal year 2014 with a par cularly healthy increase in motor remained fairly consistent year‐round with slight peaks in June and vehicle leasing tax (10.5%). Salt Lake County is the only county that August and lows in November and December. Occupancy collects a room rental tax, which increased 6.1% from the previous remained somewhat flat, while average daily room rates and year. In 2014, taxable sales in the leisure and hospitality sector revenue per available room increased 2.3% and 4%, respec vely. were highest in the winter, followed by summer and fall, although During the first three quarters of FY15, Great Salt Lake State every quarter experienced 5‐10% year‐over increases in taxable Marina reported 176,519 visitors and Jordan OHV State Park leisure and hospitality sales. Salt Lake County’s leisure and Recrea on Area reported 12,356 visitors.
Tourism-Related Tax Revenue Gross Tourism-Related Taxable Sales (In Millions of Dollars) (In Millions of Dollars)
$31.6 Room Rental Tax $29.3 $1.9 $692.9 $27.8 $1.8 $650.2 $1.7 $612.0 $23.4 Motor Vehicle $547.8 $11.5 $1.6 Leasing Tax $10.4 Accommodations $10.5 $463.7 $0.7 $430.7 $0.6 Resort Community $400.9 $9.9 $0.6 $3.7 Tax (Alta) $371.8 $3.5 Arts, $0.6 $2.6 $0.1 Entertainment, Municipality and Recreation Transient Room $12.4 $13.0 $13.8 Tax $11.2 $219.5 $229.2 $176.0 $211.1 County Transient Room Tax FY2011 FY2012 FY2013 FY2014 2011 2012 2013 2013
Source: Utah State Tax Commission Source: Utah State Tax Commission Note: Restaurant tax revenue figures have been omitted in counties where restaurant Note: Taxable sales figures for food services and drinking places have been omitted in sales are not significantly tourism– or travel-generated. counties where restaurant and bar sales are not significantly tourism– or travel-generated. The Policy Institute University of Utah July 2015 Utah Travel & Tourism Profile: Salt Lake County
Private Leisure & Hospitality Employment: Share of Total Year-Over Percent Change in Wages 2014 2013 to 2014
Leisure & Hospitality 6.5% 12.6% All Other Sectors 11.9% 6.4%
9.9% 6.0% 5.9% 5.8%
5.6%
Salt Lake County Utah U.S. Salt Lake County Utah U.S.
Source: U.S. Bureau of Labor Statistics and Utah Department of Workforce Services Source: U.S. Bureau of Labor Statistics and Utah Department of Workforce Services
Private Leisure & Hospitality Jobs by Quarter Year-Over Change in Tourism-Related Jobs: 2013-2014
Accommodations 240 53,495 50,133 Air Transportation 154 46,316 47,417 Amusement & Rec (Local) 76
Amusement & Recreation 111
Gasoline Stations 114
Miscellaneous Store Retailers 141
Museums/Parks/Hist. Sites (Local) 26
Museums/Parks/Hist. Sites (Private) 39
Perf. Arts/Spectator Sports (Private) 177
Perf. Arts/Spectator Sports (State) 3
Scenic & Sightseeing Transportation -5
Sporting Goods/Hobby/Books Stores 21 Jun 10 Jun 11 Jun 12 Jun 13 Jun 14 Dec 10 Dec 11 Dec 12 Dec 13 Dec 14 Mar 10 Mar 11 Mar 12 Mar 13 Mar 14 Sept 10 Sept 11 Sept 12 Sept 13 Sept 14 Transit & Ground Passenger Transport 40
Source: U.S. Bureau of Labor Statistics Source: Utah Department of Workforce Services
Monthly Hotel Occupancy Rates: Salt Lake County Accommodations Industry: County vs. State
100% Salt Lake County % 2013 2014 80% Change Occupancy Rate 65.9% 67.1% 1.2% 60% Average Daily Room Rate $95.87 $98.11 2.3%
40% Revenue Per Available Room $63.40 $65.94 4.0% Statewide 2014 20% 2013 Occupancy Rate 58.5% 60.1% 1.6%
0% Average Daily Room Rate $92.13 $96.09 4.3% JFMAMJJASOND Revenue Per Available Room $53.91 $57.64 6.9%
Source: Smith Travel Research Source: Smith Travel Research
The Policy Institute University of Utah July 2015 UTAH TRAVEL & TOURISM PROFILE San Juan County
San Juan County, located in the “four corners” region of the Tourism At-A-Glance 1 United States, had a 20.7% leisure and hospitality share of Statewide Tourism Ranking: 10th* total private jobs in 2014, ranking 10th statewide. San Juan 2013 2014 % Change County is a land rich in ancient human history and drama c San Juan County Population 14,990 15,251 1.7% Colorado Plateau topography. Each year visitors are drawn to Utah Population 2,900,872 2,942,902 1.4% its deeply‐carved canyons, chasms, cliffs, natural bridges, Tourism-Related Tax Revenues $654.3 $689.2 5.3% Puebloan ruins and remnant dwellings. Not only does San Juan (Fiscal Year; In Thousands) County include the southern por on of Canyonlands Na onal Leisure & Hospitality Taxable Sales $26.1 $29.7 13.8% Park and the eastern por on of Glen Canyon Na onal (Calendar Year; In Millions) Recrea on Area, but it is also home to three na onal Leisure & Hospitality Jobs 502 519 3.4% monuments, two state parks, Grand Gulch Primi ve Area, Leisure & Hospitality Wages (Millions) $9.1 $10.1 10.0% Man La Sal Na onal Forest and Trail of the Ancients Na onal Average Annual Hotel Occupancy Rate Scenic Byway. Due to its geographic loca on, San Juan County 53.1% 54.6% 1.5% (Garfield-San Juan-Wayne Counties) serves as a gateway to countless other parks, monuments, Canyonlands National Park 462,242 542,431 17.3% recrea on sites, and wilderness areas in other states as well. (Recreation Visitation) Total tourism‐related tax revenue increased 5.3% in 2014, *Based on share of private leisure and hospitality jobs to total private jobs. with notable growth in municipality transient room tax 1The "Leisure and Hopsitality" sector includes NAICS 71 and 72. revenue (Mon cello and Blanding). In 2014, leisure and hospitality taxable sales were greatest between April and In both 2013 and 2014, San Juan and surrounding county’s September, reflec ng a strong spring and summer tourist season. hotel occupancy rates peaked May through October, dropping In addi on, leisure and hospitality sector sales increased 8‐14% in significantly from November through February. Reported all four quarters of 2014. San Juan County’s leisure and visita on to Canyonlands Na onal Park was up 17.3% from 2013 hospitality sector experienced a 3.4% increase in jobs and a and 19.8% from 2012. Although visita on to Hovenweep, Natural healthy 10% increase in wages. In fact, all other combined sectors Bridges, and Rainbow Bridges Na onal Monuments increased experienced a 20% decrease in wages—due in part to contrac on anywhere from 6‐15% from 2013, visita on to Hovenweep in San Juan’s mining and manufacturing sectors. Since 2010, San remained flat compared to 2012, while visita on to Natural Juan County’s leisure and hospitality job sector has peaked during Bridges and Rainbow Bridges was actually lower than 2012. the spring and summer months with nearly double the number of During the first nine months of FY15, Edge of the Cedars State average annual fall and winter jobs. In 2014, San Juan County Park Museum reported 5,253 visitors, up 5% from the same me added 29 accommoda ons and 12 gas sta on jobs. period of FY14.
Tourism-Related Tax Revenues Gross Leisure & Hospitality Taxable Sales (In Thousands of Dollars) (In Millions of Dollars)
$689.2 $29.7 $654.3 $624.7 $26.1 $25.0 $24.3 $6.8 $530.5 County $6.0 Food Services & Transient $5.8 Drinking Places $6.3 Room Tax $562.5 $530.8 Accommodations $523.5 Restaurant Tax Revenue $471.0 $19.8 $17.2 $15.1 $16.2 Municipality Arts, Transient Entertainment, Room Tax and Recreation $59.0 $81.1 $79.8 $21.2 $38.3 $42.2 $42.4 $46.9 $2.9 $3.0 $2.9 $3.2 FY2011 FY2012 FY2013 FY2014 2011 2012 2013 2014
Source: Utah State Tax Commission Source: Utah State Tax Commission
The Policy Institute University of Utah July 2015 Utah Travel & Tourism Profile: San Juan County
Private Leisure & Hospitality Employment: Share of Total Year-Over Percent Change in Wages 2014 2013 to 2014
10.0% 20.7% 6.5% 6.4% 6.0% 5.6%
12.7% 11.9%
Leisure & Hospitality All Other Sectors
-20.2%
San Juan County Utah U.S. San Juan County Utah U.S.
Source: U.S. Bureau of Labor Statistics and Utah Department of Workforce Services Source: U.S. Bureau of Labor Statistics and Utah Department of Workforce Services
Private Leisure & Hospitality Jobs by Quarter Year-Over Change in Tourism-Related Jobs: 2013-2014
717 703
626 630 624 Accommodations 29
461 414 391 Foodservice & Drinking 379 370 -6 351 Places
Gas Stations 12
Museums, Parks, & Historical Sites (Federal) -2 Jun 10 Jun 11 Jun 12 Jun 13 Jun 14 Dec 10 Dec 11 Dec 12 Dec 13 Dec 14 Mar 10 Mar 11 Mar 12 Mar 13 Mar 14 Sept 10 Sept 11 Sept 12 Sept 13 Sept 14
Source: U.S. Bureau of Labor Statistics Source: Utah Department of Workforce Services
Monthly Hotel Occupancy Rates: Garfield-San Juan-Wayne Accommodations Industry: County vs. State
100% Garfield-San Juan-Wayne Counties
80% 2013 2014 % Change
Occupancy Rate 53.1% 54.6% 1.5% 60% Average Daily Room Rate $93.00 $95.85 3.1%
40% Revenue Per Available Room $48.52 $51.47 6.1%
Statewide 20% 2014 2013 Occupancy Rate 58.5% 60.1% 1.6%
0% Average Daily Room Rate $92.13 $96.09 4.3% JFMAMJJASOND Revenue Per Available Room $53.91 $57.64 6.9%
Source: Smith Travel Research Source: Smith Travel Research
The Policy Institute University of Utah July 2015 UTAH TRAVEL & TOURISM PROFILE Sanpete County
Sanpete County, located centrally in the Tourism At-A-Glance “heart” of the state, had a 12.1% leisure and Statewide Tourism Ranking: 18th* 1 hospitality share of total private jobs in 2014, 2013 2014 % Change ranking 18th statewide. Sanpete County is Sanpete County Population 28,243 28,477 0.8% bordered by the Wasatch Plateau on the east and the Man ‐La Sal Na onal Forest/Gunnison Utah Population 2,900,872 2,942,902 1.4% Tourism-Related Tax Revenues Plateau on the west. Once home to ancient $208.3 $216.3 3.8% (Fiscal Year; In Thousands) cultures and historic Indian tribes, since Mormon Leisure & Hospitality Taxable Sales $14,056.0 $15,515.8 10.4% se lement in the late 19th century through the (Calendar Year; In Thousands) 1970s, Sanpete has had a predominantly Leisure & Hospitality Jobs 494 513 3.8% agricultural economy. As for tourism and recrea on, today Sanpete is recognized for its Leisure & Hospitality Wages (Millions) $4.2 $4.4 3.3% Arapeen ATV Trail, which winds through 750 acres *Based on share of private leisure and hospitality jobs to total private jobs. 1The "Leisure and Hopsitality" sector includes NAICS 71 and 72. of na onal forest, climbs 6,000 to 10,000 feet in places and includes “Skyline Drive” – a rugged 58 mile which are greatest in the spring and summer months, stretch of 4x4 road stretching from Hwy 31 to the Fish increased every quarter compared to 2013 with healthy Lake Na onal Forest. In addi on to fishing and camping year‐over increases in the fall. In 2014, Sanpete County’s opportuni es in Sanpete’s aspen and pine forests, Mt. total leisure and hospitality jobs and wages increased 3.8% Nebo Scenic Byway (Nebo Loop) is a popular drive in the and 3.3%, respec vely. Foodservice jobs increased by 24 fall, while Maple Canyon, located near the town of Moroni, and amusement and recrea on jobs by 8; however, there draws rock climbers from around the country and world. were 12 fewer accommoda ons and 12 fewer gas sta on Sanpete’s Yuba Lake State Park offers boa ng, fishing, jobs in 2014. Every spring and summer season in Sanpete swimming and a new zip line, while Palisades State Park County since 2010, the leisure and hospitality job sector has an 18‐hole golf course. has grown by 7%, or by about 30 seasonal jobs. During the Total tourism‐related tax revenue grew 3.8% in fiscal first three quarters of FY15, Palisades State Park reported year 2014, with a 6.8% increase in restaurant tax revenue. 54,873 visitors (up 61%) and Yuba Lake State Park reported In 2014, taxable sales in the leisure and hospitality sector, 59,038 visitors (up 24%).
Tourism-Related Tax Revenue Gross Leisure & Hospitality Taxable Sales (In Thousands of Dollars) (In Thousands of Dollars)
$216.3 $15,515 $208.3 $14,091 $14,056 $186.7 $13,091 $176.7 Food Services & Drinking Places $118.0 $126.0 Restaurant Tax $108.6 $12,124 $100.0 Revenue $10,706 $10,847 Arts, Entertainment, $10,000 and Recreation
County Transient Accommodations Room Tax $90.3 $90.3 $76.7 $78.1 $1,365 $1,342 $1,454 $1,495 $1,726 $2,043 $1,755 $1,897
FY2011 FY2012 FY2013 FY2014 2011 2012 2013 2014
Source: Utah State Tax Commission Source: Utah State Tax Commission
The Policy Institute University of Utah July 2015 Utah Travel & Tourism Profile: Sanpete County
Private Leisure & Hospitality Employment: Share of Total Year-Over Percent Change in Wages 2014 2013 to 2014
6.5% 6.4% 12.7% Leisure & Hospitality 6.0% 12.1% 11.9% All Other Sectors 5.6%
3.3%
1.4%
Sanpete County Utah U.S. Sanpete County Utah U.S.
Source: U.S. Bureau of Labor Statistics and Utah Department of Workforce Services Source: U.S. Bureau of Labor Statistics and Utah Department of Workforce Services
Private Leisure & Hospitality Jobs by Quarter Year-Over Change in Tourism-Related Jobs: 2013-2014
563 521 530 529 Accommodations -12 493 503 468 463 471 446 428 Amusement & Recreation 8
Food Services & Drinking Places 24
Gas Stations -12
Leisure and Hospitality (Local 4 Government)
Miscellaneous Store Retailers 2
Performing Arts & Spectator -1 Jun 10 Jun 11 Jun 12 Jun 13 Jun 14 Dec 10 Dec 11 Dec 12 Dec 13 Dec 14 Mar 10 Mar 11 Mar 12 Mar 13 Mar 14 Sports Sept 10 Sept 11 Sept 12 Sept 13 Sept 14
Source: U.S. Bureau of Labor Statistics Source: Utah Department of Workforce Services
The Policy Institute University of Utah July 2015 UTAH TRAVEL & TOURISM PROFILE Sevier County
Sevier County, located in central Utah, had a Tourism At-A-Glance 13.1% leisure and hospitality share of total private Statewide Tourism Ranking: 15th* jobs in 2013, ranking 15th statewide. Over four‐ 2013 2014 % Change fi hs of Sevier County—known for its extensive Sevier County Population 20,844 20,773 -0.3% forests, mountain peaks, lakes and streams—is public land. Sevier is also recognized for its Paiute Utah Population 2,900,872 2,942,902 1.4% Tourism-Related Tax Revenues ATV Trail, which cons tutes over 900 miles of ATV $747.0 $786.9 5.3% (Fiscal Year; In Thousands) trail that winds through dense forests, connects Leisure & Hospitality Taxable Sales $31,699.7 $33,629.7 6.1% mountain peaks, and links towns. Fremont Indian (Calendar Year; In Thousands) State Park, which offers camping and access to the Leisure & Hospitality Jobs 833 874 4.9% Paiute ATV Trail, exhibits rock art and ar facts of the largest discovered Fremont community. Other Leisure & Hospitality Wages (Millions) $9.1 $9.8 8.4% Average Annual Hotel Occupancy Rate outdoor a rac ons in Sevier County include the 51.7% 52.1% 0.4% Fishlake Scenic Byway, the Pando (a clonal colony of (Beaver-Millard-Sevier Counties) *Based on share of private leisure and hospitality jobs to total private jobs. quaking aspen and the heaviest known living 1The "Leisure and Hopsitality" sector includes NAICS 71 and 72. organism on earth), Gooseberry ATV Trail, Big Rock Candy Mountain, and Fish Lake. foodservice sector, followed by accommoda ons and gas Total tourism‐related tax revenue grew 5.3% in fiscal sta ons. Every spring and summer season since 2010, year 2014, with the most significant increases noted in Sevier’s leisure and hospitality job sector has grown by an restaurant tax revenue and motor vehicle leasing tax (both average of 13%, or by approximately 100 jobs (compared to up 9%). In 2014, taxable sales in the leisure and hospitality fall and winter). sector, which are highest in the spring and summer months, In 2014, Beaver‐Millard‐Sevier’s average annual hotel increased 6.1%. In fact, there were increases in sales during occupancy rate remained flat, with the average daily room every quarter of 2014, with a notable increase in sales rate up 3.5% and revenue per available room up 4.3%. during the winter months. Sevier County’s leisure and Territorial Statehouse Park Museum reported 3,981 visitors hospitality jobs and wages increased 4.9% and 8.4%, during the first nine months of FY2015, up 86% from the respec vely. Sevier County experienced growth in the same period in FY2014.
Tourism-Related Tax Revenue Gross Leisure & Hospitality Taxable Sales (In Thousands of Dollars) (In Thousands of Dollars)
$786.9 $747.0 $33,629 $31,700 $30,394 $665.7 County Transient $27,744 Room Tax Food Services & Drinking Places $506.3 $438.8 Motor Vehicle $424.8 Leasing Tax $22,302 $383.8 $20,122 $21,029 Arts, Municipality $18,842 Entertainment, $294.8 Transient Room and Recreation $20.4 $22.3 Tax Accommodations $19.8 $93.0 $573 $88.3 Restaurant Tax $368 $557 $18.0 $61.9 $392 Revenue $0.4 $10,574 $193.1 $200.2 $213.5 $232.8 $8,510 $9,904 $10,114
FY2011 FY2012 FY2013 FY2014 2011 2012 2013 2014
Source: Utah State Tax Commission Source: Utah State Tax Commission
The Policy Institute University of Utah July 2015 Utah Travel & Tourism Profile: Sevier County
Private Leisure & Hospitality Employment: Share of Total Year-Over Percent Change in Wages 2014 2013 to 2014
13.6% 8.4% Leisure & Hospitality 12.7% All Other Sectors 11.9% 6.5% 6.4% 6.0% 5.6%
2.5%
Sevier County Utah U.S. Sevier County Utah U.S.
Source: U.S. Bureau of Labor Statistics and Utah Department of Workforce Services Source: U.S. Bureau of Labor Statistics and Utah Department of Workforce Services
Private Leisure & Hospitality Jobs by Quarter Year-Over Change in Tourism-Related Jobs: 2013-2014
967 935 938 906 883 Accommodations 12 834 767 784 791 780 774 Food Services & Drinking Places 30
Gas Stations 6
Leisure and Hospitality (Local -2 Government)
Miscellaneous Store Retailers 2
Arts, Entertainment & -1 Recreation
Sporting Goods/Hobb/Book -3 Stores Jun 10 Jun 11 Jun 12 Jun 13 Jun 14 Dec 10 Dec 11 Dec 12 Dec 13 Dec 14 Mar 10 Mar 11 Mar 12 Mar 13 Mar 14 Sept 10 Sept 11 Sept 12 Sept 13 Sept 14
Source: U.S. Bureau of Labor Statistics Source: Utah Department of Workforce Services
Monthly Hotel Occupancy Rates: Beaver-Millard-Sevier Accommodations Industry: County vs. State
100% Beaver-Millard-Sevier Counties
2013 2014 % Change 80% Occupancy Rate 51.7% 52.1% 0.4% 60% Average Daily Room Rate $71.09 $73.58 3.5%
Revenue Per Available Room $37.08 $38.68 4.3% 40% Statewide 2014 20% 2013 Occupancy Rate 58.5% 60.1% 1.6%
0% Average Daily Room Rate $92.13 $96.09 4.3% JFMAMJJASOND Revenue Per Available Room $53.91 $57.64 6.9%
Source: Smith Travel Research Source: Smith Travel Research
The Policy Institute University of Utah July 2015 UTAH TRAVEL & TOURISM PROFILE Summit County
Summit County, Salt Lake County’s eastern neighbor, had a Tourism At-A-Glance 1 41.0% leisure and hospitality share of total private jobs in 2014, Statewide Tourism Ranking: 4th* ranking 4th statewide. Summit County, which is nestled among 2013 2014 % Change the Wasatch and Uinta Mountains, contains 39 of Utah’s highest Summit County Population 38,453 39,105 1.7% peaks (>12,600’). In addi on, Summit County’s largest city, the Utah Population 2,900,872 2,942,902 1.4% resort town of Park City, served as a main venue for the 2002 Tourism-Related Tax Revenues $15,735.6 $20,104.5 27.8% Winter Olympics and was more recently named “The Best Town in (Fiscal Year; In Thousands) America” by Outside magazine (2013) and “Best Ski Des na on” Leisure & Hospitality Taxable Sales $488.7 $542.4 11.7% by Sunset magazine (2015). Summit County has three world‐class (Calendar Year; In Millions) ski resorts (Canyons, Deer Valley and Park City Ski Resort), as well Leisure & Hospitality Jobs 8,773 8,889 1.3% as over 100 hotels and restaurants, drawing both Utah residents Leisure & Hospitality Wages (Millions) $228.4 $246.1 7.7% and nonresidents year‐round. In addi on to skiing and Average Annual Hotel Occupancy 38.4% 38.2% -0.2% snowboarding, each January Park City hosts the popular Sundance Rate (Summit C ounty) Film Fes val, which a racts upwards of 30,000 nonresident *Based on share of private leisure and hospitality jobs to total private jobs. 1The "Leisure and Hopsitality" sector includes NAICS 71 and 72. visitors to the state of Utah. Other Summit County a rac ons include the Utah Olympic Park, Park City Arts Fes val, Park Silly recrea on jobs and 18 museums, parks and historic sites jobs, Sunday Market, and Rockport State Park. Summit County while losing 64 jobs in accommoda ons and 40 jobs in the con nues to a ract more visitors to its mountain resorts during performing arts and spectator sports subsector. Since 2010, its “shoulder seasons” by offering a wider range of family‐friendly, Summit’s leisure and hospitality job sector has grown by an warm weather ac vi es. average of 32% (or by about 2,300 jobs) each fall/winter (up from Total tourism‐related tax revenues increased a healthy 27.8% in the spring/summer). fiscal year 2014, due largely to significant increases in resort In 2013 and 2014, Summit County accommoda ons’ occupancy community sales tax (Park City). In 2014, leisure and hospitality rates were highest between December and March and June sector winter sales were more than four mes total sales in the through September, with lows in April, May, October and spring, reflec ng strong winter tourism seasonality. Annual arts, November. In 2014, the average annual occupancy rate increased entertainment and recrea on sales were up over 140% from the 6% in August, while at the same me decreased 6% in September previous year, with annual restaurant sales experiencing increases and 4% in December. While the annual occupancy rate remained as well. Accommoda ons sales, on the other hand, experienced a flat, the average daily room and revenue per available room rates 5% decrease from the previous year. Although leisure and declined 12.7% and 4.2%, respec vely. During the first nine hospitality jobs remained flat, wages increased 7.7%. Summit months of FY15, Rockport State Park reported 64,457 recrea onal County added 138 new foodservice jobs, 77 amusement and visitors (compared to 64,855 in FY14).
Tourism-Related Tax Revenue Gross Leisure & Hospitality Taxable Sales (In Thousands of Dollars) (In Millions of Dollars)
$20,105 $542.4
$2,299 $488.7 $15,736 $426.2 $437.5 $155.0 $14,484 $142.0 Food Services & $13,198 $2,109 Restaurant Tax $1,896 $117.7 $122.1 Drinking Places $1,752 $11,083 $40.0 $95.6 $18.8 Resort Communities $16.9 Arts, Entertainment, $7,459 $7,183 Sales Tax and Recreation $6,629 County Transient Accommodations Room Tax $291.6 $296.7 $306.6 $291.8
$6,168 $6,722 $4,817 $5,405
FY2011 FY2012 FY2013 FY2014 2011 2012 2013 2014
Source: Utah State Tax Commission Source: Utah State Tax Commission
The Policy Institute University of Utah July 2015 Utah Travel & Tourism Profile: Summit County
Private Leisure & Hospitality Employment: Share of Total Year-Over Percent Change in Wages 2014 2013 to 2014
41.0% Leisure & Hospitality 11.2% All Other Sectors
7.7% 6.5% 6.4% 6.0% 5.6%
11.9% 12.7%
Summit County Utah U.S. Summit County Utah U.S.
Source: U.S. Bureau of Labor Statistics and Utah Department of Workforce Services Source: U.S. Bureau of Labor Statistics and Utah Department of Workforce Services
Private Leisure & Hospitality Jobs by Quarter Year-Over Change in Tourism-Related Jobs: 2013-2014
11,685 11,364 11,473 11,626 Accommodations -64
10,221 Amusement & Recreation 77
Amusement & Recreation (LG) 3
7,691 7,418 Clothing and Clothing Acc. Stores 18 6,969 7,359 5,973 Food Services & Drinking Places 138
Gas Stations 4
Miscellaneous Store Retailers -9
Museums, Parks & Hist. Sites 6
Museums, Parks & Hist. Sites (LG) 18
Performing Arts & Spectator Sports -40 SG = State Government Performing Arts & Spectator Sports 0 (SG) LG = Local Government Jun 10 Jun 11 Jun 12 Jun 13 Jun 14 Dec 10 Dec 11 Dec 12 Dec 13 Dec 14 Mar 10 Mar 11 Mar 12 Mar 13 Mar 14 Sporting Goods/Hobb/Book Stores
Sept 10 Sept 11 Sept 12 Sept 13 Sept 14 11
Source: U.S. Bureau of Labor Statistics Source: Utah Department of Workforce Services
Monthly Hotel Occupancy Rates: Summit County Accommodations Industry: County vs. State
100% Summit County
2014 2013 2014 % Change 80% 2013 Occupancy Rate 38.4% 38.2% -0.2% 60% Average Daily Room Rate $300.00 $262.00 -12.7%
40% Revenue Per Available Room $120.00 $115.00 -4.2% Statewide 20% Occupancy Rate 58.5% 60.1% 1.6%
0% Average Daily Room Rate $92.13 $96.09 4.3% JFMAMJJASOND Revenue Per Available Room $53.91 $57.64 6.9%
Source: DestiMetrics Source: DestiMetrics and Smith Travel Research
The Policy Institute University of Utah July 2015 UTAH TRAVEL & TOURISM PROFILE Tooele County
Tooele County, Utah’s second largest county in area, had a Tourism At-A-Glance 1 13.8% leisure and hospitality share of total private jobs in Statewide Tourism Ranking: 14th* 2014, ranking 14th statewide. This classic basin and range 2013 2014 % Change country was once the stomping grounds of prehistoric Indian Tooele County Population 60,718 61,598 1.4% tribes, Mormon se lers, and Pony Express riders. In addi on to Utah Population 2,900,872 2,942,902 1.4% the tradi onal livelihoods of grazing, farming, mining and Tourism-Related Tax Revenues $330.6 $341.3 3.2% smel ng, today a significant por on of county acres are (Fiscal Year; In Thousands) designated as U.S. military grounds, suppor ng military Tourism-Related Taxable Sales $15.9 $15.4 -3.9% personnel and contractors inside and outside of the county. (Calendar Year; In Millions) Tooele County a rac ons include mul ple museums, Leisure & Hospitality Jobs 1,556 1,537 -1.2% monuments and memorials, as well as the Deseret Peak Leisure & Hospitality Wages $21.1 $22.0 4.1% Complex, Miller Motorsports Park*, and three golf courses. (*It (Millions) was announced in May of 2015 that Miller Motorsports Park Average Annual Hotel Occupancy 47.0% 48.2% 1.2% will close down in October of 2015.) Other areas of interest are Rate *Based on share of private leisure and hospitality jobs to total private jobs Bonneville Salt Flats, Stansbury Island, the historic Pony Express 1"Leisure and Hospitality" includes NAICS 71 and 72. Trail and Fish Springs Na onal Wildlife Refuge. Tooele County also receives supplemental visita on from I‐80 motorists. increase in tourism‐related private sector jobs was in the Total tourism‐related tax revenue grew 3.2% in fiscal year accommoda ons subsector. In addi on, Tooele County added 2014, with a noted year‐over decrease (‐14.5%) in municipality 24 amusement and recrea on and 14 museums, parks and transient room tax (Tooele). In 2014, total taxable sales in the historic sites jobs at the local government level. leisure and hospitality sector, which are highest in the spring Since 2010, the leisure and hospitality job sector has grown and summer, were down 3.9%. In fact, year‐over arts, each spring and summer by about 14% — or by approximately entertainment and recrea on sales were down for the first 170 jobs — compared to the fall and winter. In 2014, hotel three quarters of 2014. Spring accommoda on sales occupancy rates in May, June, July, November and December experienced the greatest year‐over increase (22%) of any were at least 7% higher than the previous year, but there was a leisure and hospitality subsector, however, annual drop in reported hotel occupancy in December (‐5.2%). Overall, accommoda ons sales were down 7.9% from 2013. occupancy rates, average daily room rates and revenue per Tooele County’s leisure and hospitality jobs remained flat available room all increased in 2014, although they were s ll while average annual wages increased 4.1%. The greatest below statewide averages.
Tourism-Related Tax Revenues Gross Tourism-Related Taxable Sales (In Thousands of Dollars) (In Millions of Dollars)
$15.7 $16.0 $15.9 $341.3 $15.3 $330.3 $330.6 $312.5
County Transient $8.0 $8.5 $8.9 $7.6 Room Tax Arts, Entertainment, and Recreation $286.0 $268.0 $290.8 $307.3 Municipality Accommodations Transient Room Tax
$7.7 $7.5 $7.0 $7.7
$44.3 $44.5 $39.8 $34.0
FY2011 FY2012 FY2013 FY2014 2011 2012 2013 2014
Source: Utah State Tax Commission Source: Utah State Tax Commission Note: Restaurant tax revenue figures have been omitted in counties where restaurant Note: Taxable sales figures for food services and drinking places have been omitted in sales are not significantly tourism– or travel-generated. counties where restaurant and bar sales are not significantly tourism– or travel-generated.
The Policy Institute University of Utah July 2015 Utah Travel & Tourism Profile: Tooele County
Private Leisure & Hospitality Employment: Share of Total Year-Over Percent Change in Wages 2014 2013 to 2014
13.8% 6.5% 6.4% 6.0% 5.6% 12.7% 11.9% 4.1%
Leisure & Hospitality All Other Sectors
-5.7%
Tooele County Utah U.S. Tooele County Utah U.S.
Source: U.S. Bureau of Labor Statistics and Utah Department of Workforce Services Source: U.S. Bureau of Labor Statistics and Utah Department of Workforce Services
Private Leisure & Hospitality Jobs by Quarter Year-Over Change in Tourism-Related Employment
1,634 1,635 Accommodations 12 1,499 1,540 1,482 1,414 1,448 1,360 1,436 1,276 Amusement & Recreation (FG) -5
Amusement & Recreation (LG) 24
Amusement & Recreation -8 FG = Federal Government Gasoline Stations -5 LG = Local Government Miscellaneous Retail Sales -12
Museums, Parks and Historic 14 Sites (LG) Performing Arts & Spectator 2 Sports Sporting Goods, Hobby, Music, 4 Books Jun 14 Jun 13 Jun 12 Jun 11 Jun 10 Dec 14 Dec 13 Dec 12 Dec 11 Dec 10 Mar 14 Mar 13 Mar 12 Mar 11 Mar 10 Sept 14 Sept 13 Sept 12 Sept 11 Sept 10
Source: U.S. Bureau of Labor Statistics Source: Utah Department of Workforce Services
Monthly Hotel Occupancy Rates: Juab-Tooele Counties Accommodations Industry
100% Juab-Tooele Counties
80% 2013 2014 % Change Occupancy Rate 47.0% 48.2% 1.2% 60% Average Daily Room Rate $78.42 $80.12 2.2%
40% Revenue Per Available Room $36.59 $38.30 4.7% Statewide 2014 20% 2013 Occupancy Rate 58.5% 60.1% 1.6%
0% Average Daily Room Rate $92.13 $96.09 4.3% JFMAMJJASOND Revenue Per Available Room $53.91 $57.64 6.9%
Source: Smith Travel Research Source: Smith Travel Research
The Policy Institute University of Utah July 2015 UTAH TRAVEL & TOURISM PROFILE Uintah County
Uintah County, also commonly referred to as Tourism At-A-Glance 1 “Dinosaurland,” had a 10.0% leisure and hospitality share Statewide Tourism Ranking: 25th* of total private jobs in 2014, ranking 25th statewide. 2013 2014 % Change Uintah County, once the land of ancient and historic Indian Uintah County Population 35,690 36,867 3.3% cultures, was later se led by fur trappers, miners, farmers Utah Population 2,900,872 2,942,902 1.4% and ranchers. Today Uintah County is in the midst of an oil Tourism-Related Tax Revenues $1,512.4 $1,528.7 1.0% and gas boom, with the number of oil and gas extrac on (Fiscal Year; In Thousands) jobs more than doubling in the past five years. Uintah Leisure & Hospitality Taxable $68.2 $68.9 1.0% County is best known for Dinosaur Na onal Monument, Sales (Calendar Year; In Millions) which comprises a por on of the Green River and a racts Leisure & Hospitality Jobs 1,199 1,204 0.4% paleontology enthusiasts as well as outdoor recrea onists. Leisure & Hospitality Wages $15.7 $16.7 6.4% The Western Heritage Museum, Utah Field House of (Millions) Average Annual Hotel Occupancy Natural History State Park Museum, and Daughters of 54.9% 53.3% -1.6% Utah Pioneers Museum are all located in the county seat Rate (Carbon-Uintah Counties) of Vernal. More recently, Uintah County has been working Dinosaur National Monument 274,361 250,625 -8.7% with the Utah State Parks, USFS and BLM to develop new *Based on share of private leisure and hospitality jobs to total private jobs. 1The "Leisure and Hopsitality" sector includes NAICS 71 and 72. trails and be er promote exis ng trails in and around the county. of 120 jobs – with summer as the peak tourist season. Total tourism‐related tax revenue remained flat in 2014, Hotel occupancy rates for Carbon‐Uintah coun es except for restaurant tax revenue which increased 6.6%. decreased 1.6% in 2014, the average daily room rate Overall, total taxable sales in the leisure and hospitality sector increased 1.1% and revenue per available room decreased remained flat as well, barely surpassing 2013 sales and 4% 1.9%. Dinosaur Na onal Monument reported 250,625 visitors below 2012 sales. On a quarterly basis, the only year‐over in 2014, which was an 8.7% decrease from 2013. During the increase in leisure and hospitality sales was in the fall quarter first nine months of FY15, Utah Field House Museum of (up 7%). Likewise, leisure and hospitality jobs in Uintah Natural History State Park reported 29,435 visitors (remained County remained flat, however wages increased 6.4%. Since flat), Red Fleet State Park reported 12,738 visitors (down 10%) 2010, every spring/summer season leisure and hospitality and Steinaker State Park reported 13,741 visitors (remained jobs have increased 11% from fall/winter – or by an average flat).
Tourism-Related Tax Revenue Gross Leisure & Hospitality Taxable Sales (In Thousands of Dollars) (In Millions of Dollars)
$71.9 $1,512.4 $1,528.7 $68.2 $68.9 Restaurant Tax $1,269.5 Revenue $420.4 $448.3 $56.6 Food Services & $373.2 $15.2 $15.4 Motor Vehicle $43.2 Drinking Places $42.0 $874.7 $191.9 $202.3 Leasing Tax $44.0 $2.0 Arts, Entertainment, $139.5 $35.9 and Recreation $325.8 Municipality $1.0 $1.4 Transient Room $0.7 $0.8 $0.2 Tax $0.9 Accommodations $884.9 $862.7 $754.9 $547.3 County Transient $27.7 $25.5 $24.1 Room Tax $19.8
FY2011 FY2012 FY2013 FY2014 2011 2012 2013 2014
Source: Utah State Tax Commission Source: Utah State Tax Commission
The Policy Institute University of Utah July 2015 Utah Travel & Tourism Profile: Uintah County
Private Leisure & Hospitality Employment: Share of Total Year-Over Percent Change in Wages 2014 2013 to 2014
Leisure & Hospitality 12.7% All Other Sectors 11.9% 6.4% 6.5% 6.4% 5.8% 6.0% 10.0% 5.6%
Uintah County Utah U.S. Uintah County Utah U.S.
Source: U.S. Bureau of Labor Statistics and Utah Department of Workforce Services Source: U.S. Bureau of Labor Statistics and Utah Department of Workforce Services
Private Leisure & Hospitality Jobs by Quarter Year-Over Change in Tourism-Related Jobs: 2013-2014
1,275 1,277 1,267 Amusement & Recreation -1 1,124 1,101 1,159 1,119 1,050 Food Services & Drinking 965 23 Places
Gas Stations -15
Leisure and Hospitality 9 (Local Government)
Miscellaneous Store Retailers 17
Museums/Parks/Hist. Sites 1 (Federal Government) Performing Arts & Spectator 1 Sports Sporting Goods/Hobby/Book 25 Stores Jun 10 Jun 11 Jun 12 Jun 13 Jun 14 Dec 10 Dec 11 Dec 12 Dec 13 Dec 14 Mar 10 Mar 11 Mar 12 Mar 13 Mar 14 Sept 10 Sept 11 Sept 12 Sept 13 Sept 14
Source: U.S. Bureau of Labor Statistics Source: Utah Department of Workforce Services
Monthly Hotel Occupancy Rates: Uintah-Carbon Accommodations Industry: County vs. State
100% Carbon-Uintah Counties
2013 2014 % Change 80% Occupancy Rate 54.9% 53.3% -1.6% 60% Average Daily Room Rate $85.31 $86.25 1.1%
Revenue Per Available Room $47.06 $46.21 -1.8% 40% Statewide 2014 20% 2013 Occupancy Rate 58.5% 60.1% 1.6%
Average Daily Room Rate $92.13 $96.09 4.3% 0% JFMAMJJASOND Revenue Per Available Room $53.91 $57.64 6.9%
Source: Smith Travel Research Source: Smith Travel Research
The Policy Institute University of Utah July 2015 UTAH TRAVEL & TOURISM PROFILE Utah County
Utah County, Utah’s second most populated county with over Tourism At-A-Glance 1 half a million residents, had a 9.2% leisure and hospitality share Statewide Tourism Ranking: 28th* of total private jobs in 2014, ranking 28th statewide. Utah County, 2013 2014 % Change which rests between the Wasatch Mountains and Utah Lake, is Utah County Population 551,926 560,974 1.6% home to parks, museums, restaurants, colleges (including Brigham Young University), specialty retailers, special events and Utah Population 2,900,872 2,942,902 1.4% Tourism-Related Tax Revenues family‐friendly amusement centers, including Seven Peaks, Classic $3,562.9 $3,895.7 9.3% (Fiscal Year; In Thousands) Fun Center and Provo Beach. Utah County is also home to Tourism-Related Taxable Sales $109.0 $119.9 10.0% Sundance, a four season resort owned by Robert Redford that (Calendar Year; In Millions) offers its guests skiing, mountain biking, theater, lodging and fine Leisure & Hospitality Jobs 15,711 16,626 5.8% dining. Timpanogos Cave Na onal Monument, located in Utah County’s Provo Canyon, offers guided tours of its three‐cave Leisure & Hospitality Wages (Millions) $216.1 $234.7 8.6% system every hour throughout the day. Other outdoor recrea on Annual Average Hotel Occupancy Rate 62.9% 62.2% -0.7% a rac ons in Utah County are fishing on the Provo River, boa ng Timpanogos C ave Nat'l Monument 91,269 95,679 4.8% on Utah Lake, and strolling through the Thanksgiving Point (Recreation Visitation) Gardens. Due to funding and loca on issues, Utah County’s plans *Based on share of private leisure and hospitality jobs to total private jobs. 1The "Leisure and Hopsitality" sector includes NAICS 71 and 72. to construct a 45‐acre theatrical adventure park called Evermore fell through in 2015. Instead, in lieu of Evermore, plans are in the of 7% — or by about 1,000 jobs — every spring and summer works to construct a virtual reality entertainment center called (compared to fall and winter). In 2014, the amusement and Void. recrea on industry (local government) added the most new jobs in Total tourism‐related tax revenue grew 9.3% in fiscal year 2014 Utah County (260), followed by miscellaneous retail stores (92) and with 9‐11% increases in all tourism‐related areas. Likewise, in 2014, accommoda ons (70). taxable sales in the leisure and hospitality sector were up 10% with In 2013 and 2014, Utah County hotel occupancy rates were the highest total sales reported in summer quarter, followed closely highest during the summer, with a peak in August, and lows in by spring and fall sales. According to quarterly sales data, there November and December. Occupancy rates remained flat in 2014, were year‐over increases in all leisure and hospitality subsectors in while average daily room rates in Utah County increased 6.5% and every quarter, and a par cularly healthy 25% year‐over increase in revenue per available room increased 5.5%. Timpanogos Cave winter accommoda ons sales. Utah County’s leisure and hospitality Na onal Monument reported 95,679 visitors in 2014, which was up sector experienced a 5.8% increase in jobs and an 8.6% increase in 4.8% from 2013, but down 19.4% from 2012. During the first nine wages – both higher than statewide and na onal averages. Since months of FY15, Utah Lake State Park reported 74,452 visitors, up 2010, leisure and hospitality employment has grown by an average 3.4% from the same period during FY14.
Tourism-Related Tax Revenue Gross Tourism-Related Taxable Sales (In Thousands of Dollars) (In Millions of Dollars)
$3,895.7 $3,562.9 $119.9 $871.4 $107.0 $109.0 $791.8 $2,748.0 Motor Vehicle $40.1 $609.7 $87.1 Leasing Tax $38.2 Arts, $551.8 $38.6 $736.3 Entertainment, and Municipality Recreation $38.3 $416.3 Transient Room Tax County Transient Accommodations $2,414.6 $2,219.3 Room Tax $79.8 $803.9 $68.4 $70.8 $1,596.4 $48.8 $674.5 $109.0 $20.4
FY2011 FY2012 FY2013 FY2014 2011 2012 2013 2014
Source: Utah State Tax Commission Source: Utah State Tax Commission Note: Restaurant tax revenue figures have been omitted in counties where restaurant Note: Taxable sales figures for food services and drinking places have been omitted in sales are not significantly tourism– or travel-generated. counties where restaurant and bar sales are not significantly tourism– or travel-generated. The Policy Institute University of Utah July 2015 Utah Travel & Tourism Profile: Utah County
Private Leisure & Hospitality Employment: Share of Total Year-Over Percent Change in Wages 2014 2013 to 2014
12.7% 8.6% Leisure & Hospitality 11.9% All Other Sectors 7.2% 9.2% 6.5% 6.4% 6.0% 5.6%
Utah County Utah U.S. Utah County Utah U.S.
Source: U.S. Bureau of Labor Statistics and Utah Department of Workforce Services Source: U.S. Bureau of Labor Statistics and Utah Department of Workforce Services
Private Leisure & Hospitality Jobs by Quarter Year-Over Change in Tourism-Related Jobs: 2013-2014
17,220 Accommodations 70 16,430 15,880 15,504 Amusement & Recreation 14,770 14,792 -8 14,097 14,150 12,978 13,377 Amusement & Recreation (LG) 260
Gas Stations 68
Miscellaneous Store Retailers 92
Museums, Parks & Hist. Sites 56
Museums, Parks & Hist. Sites (FG) 0
Museums, Parks & Hist. Sites (LG) 7
FG = Federal Performing Arts & Spectator Sports 24 Government Performing Arts & Spectator Sports -1 (LG) LG = Local Government Sporting Goods/Hobby/Book Stores -60 Jun 10 Jun 11 Jun 12 Jun 13 Jun 14 Dec 10 Dec 11 Dec 12 Dec 13 Dec 14 Mar 10 Mar 11 Mar 12 Mar 13 Mar 14 Sept 10 Sept 11 Sept 12 Sept 13 Sept 14
Source: U.S. Bureau of Labor Statistics Source: Utah Department of Workforce Services
Monthly Hotel Occupancy Rates: Utah County Accommodations Industry: County vs. State
Utah County 100%
2013 2014 % Change 80% Occupancy Rate 62.9% 62.2% -0.7%
60% Average Daily Room Rate $82.24 $87.58 6.5%
Revenue Per Available Room $51.88 $54.73 5.5% 40% Statewide 2014 20% 2013 Occupancy Rate 58.5% 60.1% 1.6%
0% Average Daily Room Rate $92.13 $96.09 4.3% JFMAMJJASOND Revenue Per Available Room $53.91 $57.64 6.9%
Source: Smith Travel Research Source: Smith Travel Research
The Policy Institute University of Utah July 2015 UTAH TRAVEL & TOURISM PROFILE Wasatch County
Wasatch County, encompassing the mountain valleys east Tourism At-A-Glance 1 of the Wasatch Front, had a 21.6% leisure and hospitality Statewide Tourism Ranking: 9th* share of private jobs in 2014, ranking 9th statewide. Wasatch 2013 2014 % Change County is an outdoor recrea onist’s paradise with a touch of Wasatch County Population 26,563 27,714 4.3% Swiss charm. Strawberry Reservoir, Deer Creek State Park, Utah Population 2,900,872 2,942,902 1.4% and Jordanelle State Park offer boa ng and fishing Tourism-Related Tax Revenues $2,186.9 $2,408.6 10.1% opportuni es to visitors. Wasatch Mountain State Park has a (Fiscal Year; In Thousands) campground, an 18‐hole golf course, and access to numerous Leisure & Hospitality Taxable Sales $87.3 $94.8 8.6% hiking, biking, ATV, horseback, and cross‐country skiing trails. (Calendar Year; In Millions) Wasatch County is well‐known for its historic Homestead Leisure & Hospitality Jobs 1,146 1,256 9.6% Resort, which offers everything from horseback riding to Leisure & Hospitality Wages (Millions) $19.1 $21.2 10.7% snorkeling, and even touts a four‐star hotel (Zerma Resort) Average Annual Hotel Occupancy Rate 48.6% 50.0% 1.4% for visitors seeking a li le more luxury. Soldier Hollow, (Summit-Wasatch C ounties) located near Deer Creek Reservoir, offers a variety of snow *Based on share of private leisure and hospitality jobs to total private jobs. 1The "Leisure and Hopsitality" sector includes NAICS 71 and 72. sports, such as cross country skiing and sledding, and hosts a variety of races throughout the year. In addi on, every Labor an average of 150 more jobs than in the fall/winter. In 2014, Day the town of Midway holds the Swiss Days fes val with a the accommoda ons sector added the most new jobs (48), parade, food and ac vi es for families. followed by foodservice (37) and performing arts and spectator Total tourism‐related tax revenue grew a healthy 10.1% in sports (16). 2014, with increases in all tourism‐related tax revenue areas. In In both 2013 and 2014, Summit and Wasatch County hotel 2014, leisure and hospitality taxable sales were up 8.6% and occupancy rates peaked during the month of March, as well as were highest during winter and summer quarters. On a June through September, reflec ng winter and summer tourism quarterly basis, leisure and hospitality sales experienced year‐ seasonality. According to Smith Travel Research, annual over increases in all four quarters, with fall 2014 showing the average occupancy rates in Wasatch and Summit Coun es strongest year‐over sales increases. Wasatch County’s leisure increased 1.4%, while average daily rates increased 5.4% and and hospitality sector experienced a 9.6% increase in jobs and a revenue per available room increased a healthy 8.0%. During 10.7% increase in wages – both higher than statewide and the first nine months of FY15, Deer Creek State Park reported na onal averages. In 2013 and 2014, Wasatch County’s leisure 148,668 visitors (up 27%) and Jordanelle State Park reported and hospitality job sector peaked during spring/summer with 230,373 visitors (up 20%) from the same me period in FY14.
Tourism-Related Tax Revenues Gross Leisure & Hospitality Taxable Sales (In Thousands of Dollars) (In Millions of Dollars)
2,408.6 $94.8 $87.3 2,186.9 $442.5 $78.8 1,942.6 $32.1 1,871.6 $412.3 Resort Community $71.5 $28.7 Sales Tax $373.0 $462.4 $404.1 $27.0 Food Services & $421.8 Restaurant Tax $24.5 Drinking Places $101.9 $373.0 Revenue $357.9 $82.2 Accommodations $80.8 $84.0 Municipality Transient Room Tax $53.0 $50.0 $43.9 Arts, $1,401.8 $39.8 Entertainment, $1,270.6 County Transient $1,025.6 $1,115.8 Room Tax and Recreation
$7.2 $7.8 $8.7 $9.8
FY2011 FY2012 FY2013 FY2014 2011 2012 2013 2014
Source: Utah State Tax Commission Source: Utah State Tax Commission
The Policy Institute University of Utah July 2015 Utah Travel & Tourism Profile: Wasatch County
Private Leisure & Hospitality Employment: Share of Total Year-Over Percent Change in Wages 2014 2013 to 2014
16.1% 21.6% Leisure & Hospitality All Other Sectors
10.7% 12.7% 11.9%
6.5% 6.4% 6.0% 5.6%
Wasatch County Utah U.S. Wasatch County Utah U.S.
Source: U.S. Bureau of Labor Statistics and Utah Department of Workforce Services Source: U.S. Bureau of Labor Statistics and Utah Department of Workforce Services
Private Leisure & Hospitality Jobs by Quarter Year-Over Change in Tourism-Related Jobs: 2013-2014
1,394 1,274 1,246 1,239 1,218 1,175 1,188 Accommodations 48 1,051 1,038 1,025 954 Amusement & Recreation 10
Amusement & Recreation 3 (Local Government)
Foodservice & Drinking 37 Places
Gas Stations 3
Performing Arts & Spectator 16 Sports Jun 10 Jun 11 Jun 12 Jun 13 Jun 14 Dec 10 Dec 11 Dec 12 Dec 13 Dec 14 Mar 10 Mar 11 Mar 12 Mar 13 Mar 14 Sept 10 Sept 11 Sept 12 Sept 13 Sept 14
Source: U.S. Bureau of Labor Statistics Source: Utah Department of Workforce Services
Monthly Hotel Occupancy Rates: Weber County Accommodations Industry: County vs. State
100% Summit-Wasatch Counties
2013 2014 % Change 80% Occupancy Rate 48.6% 50.0% 1.4% 60% Average Daily Room Rate $207.79 $218.94 5.4%
Revenue Per Available Room $102.14 $110.36 8.0% 40% Statewide 20% 2014 2013 Occupancy Rate 58.5% 60.1% 1.6%
0% Average Daily Room Rate $92.13 $96.09 4.3% JFMAMJJASOND Revenue Per Available Room $53.91 $57.64 6.9%
Source: Smith Travel Research Source: Smith Travel Research
The Policy Institute University of Utah July 2015 UTAH TRAVEL & TOURISM PROFILE Washington County
Washington County, located in the southwestern corner of Tourism At-A-Glance 1 Utah, had an 18.0% leisure and hospitality job share of total Statewide Tourism Ranking: 13th* private jobs in 2014, ranking 13th statewide. Washington County, 2013 2014 % Change nicknamed “Dixie” for its warm temperatures and mild winters, has a lot to offer tourists, travelers and recrea onists, including Washington County Population 147,719 151,948 2.9% shopping, golf courses, access to na onal and state parks, popular Utah Population 2,900,872 2,942,902 1.4% athle c events, outdoor theater, art galleries, spas and resorts. Tourism-Related Tax Revenues $8,258.7 $9,167.8 11.0% The eastern third of Washington County, which is part of the (Fiscal Year; In Thousands) physiographic Colorado Plateau, includes Zion Na onal Park – Leisure & Hospitality Taxable Sales $349.4 $391.2 12.0% Utah’s “crown jewel.” Zion Na onal Park received 2.8 million (Calendar Year; In Millions) visitors in 2013 and was ranked the 7th most visited na onal park Leisure & Hospitality Jobs 7,740 8,333 7.7% in the U.S. The western two‐thirds of Washington County include four very diverse and scenic state parks, including Snow Canyon, Leisure & Hospitality Wages (Millions) $118.8 $129.4 8.9% Sand Hollow, Quail Lake and Gunlock Reservoir State Park. St. Annual Average Occupancy Rate 58.7% 61.6% 2.9% George, Washington County’s largest city is home to the outdoor, (Washington County) sandstone‐set Tuacahn Amphitheatre that reportedly a racts Zion National Park 2,807,387 3,189,696 13.6% over 100,000 a endees from all 50 states and over 20 (Annual Recreation Visitation) interna onal countries to its shows. St. George is also the mid‐ *Based on share of private leisure and hospitality jobs to total private jobs. way point between Salt Lake City and Los Angeles along Interstate 1The "Leisure and Hopsitality" sector includes NAICS 71 and 72. 15, capturing supplemental visita on from interstate travelers. Total tourism‐related tax revenue increased a healthy 11% in fiscal summer), or by around 800 jobs compared to fall and winter. year 2014, with 23‐24% year‐over increases in Hurricane and According to Smith Travel Research data, hotel occupancy rates in Springdale’s resort communi es sales tax revenues. In 2014, leisure and Washington County are consistently highest from March through hospitality sector sales, which are highest in the spring months, October. Annual average hotel occupancy rates and average daily room increased 12%. In fact, sales in every leisure and hospitality subsector rates in Washington County increased 2.9% and revenue per available were at least 10% higher in every quarter of 2014 compared to 2013. room grew a healthy 10.6%. In 2014, there were 3,189,696 recrea on Leisure and hospitality sector jobs increased 7.7% with the visits to Zion Na onal Park, a 13.6% increase from 2013 and a 7.3% accommoda ons sector adding 107 jobs, followed by the public increase from 2012. During the first nine months of FY15, visita on to amusement and recrea on subsector (67 jobs), miscellaneous retail (40 Washington County’s state parks was as follows: Snow Canyon State jobs), and gas sta ons (27). Wages in the leisure and hospitality sector Park (161,641‐up 15.5%); Sand Hollow State Park (168,598; up 15.4%); increased 8.9% in 2014, outpacing both statewide and na onal Quail Creek State Park (32,047; up 30.5%); and Gunlock State Park averages. Since 2010, Washington County’s leisure and hospitality (3,726; down 48.2%). Overall, Washington County experienced a sector has grown by an average of 11% every tourist season (spring and rela vely strong tourism year in 2014.
Tourism-Related Tax Revenue Gross Leisure & Hospitality Taxable Sales (In Thousands of Dollars) (In Millions of Dollars)
$9,167.8 County Transient $391.2 $8,258.7 Room Tax $349.4 $7,395.2 $320.6 $6,734.9 Resort Communities $4,557.1 $296.3 Sales Tax (Springdale, $4,015.8 UT) $234.3 $3,636.3 Food Services & Restaurant Tax $210.5 Drinking Places $3,380.6 $195.5 Revenue $179.4 $979.7 $902.9 $751.1 Accommodations $681.4 Motor Vehicle Leasing $2,259.6 Tax $2,128.6 $114.5 $1,928.7 $101.5 $1,760.8 $85.0 $90.5 Municipality Transient $362.7 $397.8 $34.6 $296.4 $337.3 Room Tax $615.7 $741.8 $848.7 $973.6 $31.9 $37.4 $42.4 FY2011 FY2012 FY2013 FY2014 2011 2012 2013 2014
Source: Utah State Tax Commission Source: Utah State Tax Commission
The Policy Institute University of Utah July 2015 Utah Travel & Tourism Profile: Washington County
Private Leisure & Hospitality Employment: Share of Total Year-Over Percent Change in Wages 2014 2013 to 2014
18.0% 9.8% Leisure & Hospitality 8.9% All Other Sectors 12.7% 11.9% 6.5% 6.4% 6.0% 5.6%
Washington County Utah U.S. Washington County Utah U.S.
Source: U.S. Bureau of Labor Statistics and Utah Department of Workforce Services Source: U.S. Bureau of Labor Statistics and Utah Department of Workforce Services
Private Leisure & Hospitality Jobs by Quarter Year-Over Change in Tourism-Related Jobs: 2013-2014
Accommodations 107 8,540 8,154 Amusement & Recreation 7,510 7,736 -18 7,027 6,774 6,938 6,453 Amusement & Recreation (LG) 67 6,108 Gas Stations 23
Miscellaneous Store Retailers 40
Musuems/Parks/Hist Sites 4 Museums/Parks/Hist Sites -1 (FG) FG = Federal Museums/Parks/Hist Sites Government 22 (LG) Performing Arts & Spectator LG = Local -16 Sports Government Sporting Good Jun 14 Jun 13 Jun 12 Jun 11 Jun 10 Dec 14 Dec 13 Dec 12 Dec 11 Dec 10 Mar 14 Mar 13 Mar 12 Mar 11 Mar 10 -26 Sept 14 Sept 13 Sept 12 Sept 11 Sept 10 Stores/Hobby/Books
Source: U.S. Bureau of Labor Statistics Source: Utah Department of Workforce Services
Monthly Hotel Occupancy Rates: Washington Accommodations Industry: County vs. State
100% Washington County
2013 2014 % Change 80% Occupancy Rate 58.7% 61.6% 2.9%
60% Average Daily Room Rate $86.44 $90.67 4.9%
Revenue Per Available Room $50.93 $56.32 10.6% 40% Statewide 2014 20% 2013 Occupancy Rate 58.5% 60.1% 1.6%
0% Average Daily Room Rate $92.13 $96.09 4.3% JFMAMJJASOND Revenue Per Available Room $53.91 $57.64 6.9% Source: Smith Travel Research Source: Smith Travel Research
The Policy Institute University of Utah July 2015 UTAH TRAVEL & TOURISM PROFILE Wayne County
Wayne County, located in south‐central Utah, had a 38.5% Tourism At-A-Glance 1 leisure and hospitality share of total private jobs in 2014, Statewide Tourism Ranking: 6th* ranking 6th statewide. Wayne County is home to Capitol Reef 2013 2014 % Change Na onal Park and is surrounded by a variety of na onal parks, Wayne County Population 2,732 2,723 -0.3% monuments and forests. In fact, Wayne County’s early Utah Population 2,900,872 2,942,902 1.4% inhabitants referred to the area as “the land of the sleeping Tourism-Related Tax Revenues $286.3 $297.8 4.0% rainbow” due the wide spectrum of colors in its surrounding (Fiscal Year; In Thousands) Leisure & Hospitality Taxable Sales rocks, valleys and sky. Wayne County recrea onal ac vi es $11,943.3 $13,102.1 9.7% (Calendar Year; In Thousands) include fishing, horseback riding, hiking, biking, rockhounding, OHV trails, jeep tours, and access to Barrier Canyon Style rock Leisure & Hospitality Jobs 282 258 -8.5% art. During the first weekend in July, the town of Torrey holds Leisure & Hospitality Wages (Millions) $4.2 $3.9 -7.8% Average Annual Hotel Occupancy Rate its annual Torrey Apple Days celebra on with a 5K, arts and 53.1% 54.6% 1.5% (Garfield-San Juan-Wayne Counties) cra s, parade, contests and music. Capitol Reef National Park 663,670 786,514 18.5% Total tourism‐related tax revenue grew 4.0% in fiscal year (Recreation Visitation) 2014, with a healthy 19.2% increase in municipality transient *Based on share of private leisure and hospitality jobs to total private jobs. room tax (Hanksville). In 2014, total taxable sales in the 1The "Leisure and Hopsitality" sector includes NAICS 71 and 72. leisure and hospitality sector increased 9.7% and were highest in the summer months, followed by spring. Most notable was the traveler accommoda ons sector lost 31 accommoda ons the increase in summer leisure and hospitality sector sales jobs, while adding 8 amusement and recrea on jobs. ($5.5 million), which was more than twice the amount of sales In both 2013 and 2014, Garfield, San Juan and Wayne reported the previous summer ($2.3 million). Despite the Coun es’ combined average annual hotel occupancy rate was growth in tourism‐related tax revenue and sales, jobs in the greater than 60% from April through October. The average leisure and hospitality sector declined 8.5% and wages declined annual occupancy rate in Wayne and surrounding coun es 7.8%. Since 2010, Wayne County’s leisure and hospitality job increased 1.5%, while the average daily room rate and revenue sector has peaked during spring and summer, suppor ng more per available room increased 3.1% and 6.1%, respec vely. than three mes as many leisure and hospitality jobs during the Capitol Reef Na onal Park reported 786,514 visitors in 2014, up tourist season than in the off‐season (fall and winter). In 2014, 18.5% from 2013 and up 16.8% from 2012.
Tourism-Related Tax Revenues Gross Leisure & Hospitality Taxable Sales (In Thousands of Dollars) (In Thousands of Dollars)
$13,102.1 $297.8 $286.3 $11,943.3 $268.2 $257.8 $49.4 $10,983.3 $10,430.3 $48.7 Restaurant Tax $44.6 $5,294.3 $39.7 Revenue $4.5 $5.3 $4,789.9 Food Service & $4.3 $5.3 $4,503.3 Drinking Places $4,691.5 $811.0 Arts, $1,047.8 Municipality Transient $381.2 Entertainment, Room Tax $94.8 and Recreation $233.1 $243.1 (Hanksville, UT) $213.8 $218.3 Accommodations $6,996.8 $5,644.0 $6,098.8 $6,105.6 County Transient Room Tax
FY2011 FY2012 FY2013 FY2014 2011 2012 2013 2014
Source: Utah State Tax Commission Source: Utah State Tax Commission
The Policy Institute University of Utah July 2015 Utah Travel & Tourism Profile: Wayne County
Private Leisure & Hospitality Employment: Share of Total Year-Over Percent Change in Wages 2014 2013 to 2014
22.9% 38.5% Leisure & Hospitality All Other Sectors
6.5% 6.4% 6.0% 5.6%
11.9% 12.7%
-7.8% Wayne County Utah U.S. Wayne Utah U.S.
Source: U.S. Bureau of Labor Statistics and Utah Department of Workforce Services Source: U.S. Bureau of Labor Statistics and Utah Department of Workforce Services
Private Leisure & Hospitality Jobs by Quarter Year-Over Change in Tourism-Related Jobs: 2013-2014
386 390 373 348 330 Accommodations -31
Amusement & Recreation 8
Amusement & Recreation 0 (Local Government) 119 116 112 115 108 Foodservice & Drinking Places 0
Gas Stations -2
Museums, Parks and Hisorical Jun 14 Jun 13 Jun 12 Jun 11 Jun 10 0 Dec 14 Dec 13 Dec 12 Dec 11 Dec 10 Mar 14 Mar 13 Mar 12 Mar 11 Mar 10 Sept 14 Sept 13 Sept 12 Sept 11 Sept 10 Sites (Federal Government)
Source: U.S. Bureau of Labor Statistics Source: Utah Department of Workforce Services
Monthly Hotel Occupancy Rates: Garfield-San Juan-Wayne Accommodations Industry: County vs. State
100% Garfield-San Juan-Wayne Counties
2013 2014 % Change 80% Occupancy Rate 53.1% 54.6% 1.5%
60% Average Daily Room Rate $93.00 $95.85 3.1%
40% Revenue Per Available Room $48.52 $51.47 6.1% Statewide 2014 20% 2013 Occupancy Rate 58.5% 60.1% 1.6%
0% Average Daily Room Rate $92.13 $96.09 4.3% JFMAMJJASOND Revenue Per Available Room $53.91 $57.64 6.9%
Source: Smith Travel Research Source: Smith Travel Research
The Policy Institute University of Utah July 2015 UTAH TRAVEL & TOURISM PROFILE Weber County
Weber County, nestled between the Great Salt Lake Tourism At-A-Glance and Wasatch Mountains, had an 11.0% leisure and Statewide Tourism Ranking: 20th* 1 hospitality share of total private jobs in 2014, ranking 2013 2014 % Change 20th statewide. Weber County is a winter sports haven, Weber County Population 238,422 240,475 0.9% tou ng three ski resorts that receive upwards of 450 Utah Population 2,900,872 2,942,902 1.4% inches of snow each year. During the summer, visitors Tourism-Related Tax Revenues $1,639.0 $1,666.4 1.7% can camp, hike, bike, climb, fly‐fish, and kayak in and (Fiscal Year; In Thousands) Tourism-Related Taxable Sales around the Weber River and Wasatch Range. Ogden, $69.2 $70.5 1.9% Utah’s sixth largest city, has recently drawn media (Calendar Year; In Millions) a en on as a hotspot for outdoor enthusiasts and Leisure & Hospitality Jobs 8,565 8,449 -1.4% Leisure & Hospitality Wages outdoor‐oriented businesses to set roots. $115.7 $118.2 2.2% Although total tourism‐related tax revenue increased (Millions) only 1.7% in fiscal year 2014, there was a notable 10.2% Hotel Occupancy Rate 50.8% 54.3% 3.5% year‐over increase in motor vehicle leasing tax revenue. *Based on share of private leisure and hospitality jobs to total private jobs. 1The "Leisure and Hopsitality" sector includes NAICS 71 and 72. In 2014, gross taxable sales in tourism‐related sectors increased 1.9% and were highest in summer months, with goods/hobby/books while at the same me lost 126 healthy increases from the previous year in amusement and recrea on jobs and 19 accommoda ons accommoda ons and foodservice sales. jobs. Weber County’s leisure and hospitality employment In 2013 and 2014, Weber County hotel occupancy sector experienced a 1.4% decrease in jobs and a 2.2% rates peaked during the summer months, with lows in increase in wages (rela vely flat). Weber County’s leisure November and December, and a small rise in March. Year and hospitality job count remains fairly consistent year‐ ‐over increases in Weber County’s average annual round without any dis nct seasonality pa ern. In 2014, occupancy rate, average daily room rate and revenue per Weber County added 27 performing arts and spectator available room (3.5%, 4.3% and 11.7%, respec vely) were sports jobs, 11 gas sta on jobs and 9 retail/spor ng all above statewide averages in 2014.
Tourism-Related Tax Revenues Gross Tourism-Related Taxable Sales (In Thousands of Dollars) (In Millions of Dollars)
$1,639.0 $1,666.4 $69.2 $70.5 $1,530.0 $1,489.7 $63.5 $65.2 $334.8 $369.0 $294.9 $322.9 Motor Vehicle $30.2 $31.9 $210.9 $206.1 Leasing Tax $194.7 $28.2 $30.3 $198.0 Accommodations Municipality Transient Room Arts, Tax Entertainment, and Recreation $1,093.3 $1,091.3 $1,040.4 $968.8 County Transient $39.0 $38.6 Room Tax $35.3 $34.9
FY2011 FY2012 FY2013 FY2014 2011 2012 2013 2014
Source: Utah State Tax Commission Source: Utah State Tax Commission Note: Restaurant tax revenue figures have been omitted in counties where restaurant Note: Taxable sales figures for food services and drinking places have been omitted in sales are not significantly tourism– or travel-generated. counties where restaurant and bar sales are not significantly tourism– or travel-generated. The Policy Institute University of Utah July 2015 Utah Travel & Tourism Profile: Weber County
Private Leisure & Hospitality Employment: Share of Total Year-Over Percent Change in Wages 2014 2013 to 2014
Leisure & Hospitality 12.7% 7.2% 11.9% All Other Sectors 11.0% 6.5% 6.4% 6.0% 5.6%
2.2%
Weber County Utah U.S. Weber County Utah U.S.
Source: U.S. Bureau of Labor Statistics and Utah Department of Workforce Services Source: U.S. Bureau of Labor Statistics and Utah Department of Workforce Services
Private Leisure & Hospitality Jobs by Quarter Year-Over Change in Tourism-Related Jobs: 2013-2014
8,762 8,459 8,512 8,098 8,203 Accommodations -19 7,571
Amusement & Recreation -126
Gas Stations 11
Leisure and Hospitality -4 (Local Government)
Museums, Historical Sites & 4 Parks
Performing Arts & Spectator 27 Sports
Sporting Goods/Hobby/Books 9 Jun 10 Jun 11 Jun 12 Jun 13 Jun 14 Dec 10 Dec 11 Dec 12 Dec 13 Dec 14 Mar 10 Mar 11 Mar 12 Mar 13 Mar 14 Stores Sept 10 Sept 11 Sept 12 Sept 13 Sept 14
Source: U.S. Bureau of Labor Statistics Source: Utah Department of Workforce Services
Monthly Hotel Occupancy Rates: Weber County Accommodations Industry: County vs. State
100% Weber County
2013 2014 % Change 80% Occupancy Rate 50.8% 54.3% 3.5% 60% Average Daily Room Rate $69.14 $72.11 4.3%
Revenue Per Available Room $35.24 $39.36 11.7% 40% Statewide 2014 20% 2013 Occupancy Rate 58.5% 60.1% 1.6%
Average Daily Room Rate $92.13 $96.09 4.3% 0% JFMAMJJASOND Revenue Per Available Room $53.91 $57.64 6.9%
Source: Smith Travel Research Source: Smith Travel Research
The Policy Institute University of Utah July 2015