UTAH TRAVEL & TOURISM PROFILE State and Counties 2013‐ 2014 UTAH TRAVEL & TOURISM PROFILE State of Utah The State of Utah had an 11.9% leisure and hospitality1 share of total Tourism At-A-Glance private jobs in 2014, ranking 33rd out of 50 states in the U.S. (same U.S. Tourism Ranking: 33rd* % naonal ranking as 2013). Utah has a diverse tourism industry, which 2013 2014 Change generates jobs and income for Utah residents and produces tax revenue Utah Population 2,900,872 2,942,902 1.4% for the state. Domesc and internaonal visitors are drawn to Utah’s U.S. Population 316,128,839 318,857,056 0.9% natural, cultural, and historical assets. Utah has 14 ski resorts, 11 of Tourism-Related Tax Revenues $117.6 $130.5 11.0% which are within one hour of Salt Lake City Internaonal Airport, as well (Fiscal Year; In Millions) as five naonal parks, seven naonal monuments, two naonal Leisure & Hospitality Taxable Sales $5,575.4 $6,034.8 8.2% recreaon areas, one naonal historic site and 43 state parks. (Calendar Year; In Millions) Throughout the year, Utah hosts several arts events, such as the Leisure & Hospitality Jobs 123,521 128,067 3.7% Sundance Film Fesval, Utah Shakespeare Fesval, Moab Music Fesval Leisure & Hospitality Wages (Millions) $2,059.6 $2,193.4 6.5% and Utah Arts Fesval, in addion to well‐aended athlec events, Average Annaul Hotel Occupancy Rate 58.5% 60.1% 1.6% meengs, convenons, conferences and tradeshows. Total SkierDays (14 Utah Ski Resorts) 4,161,585 3,946,762 -5.2% Total tourism‐related tax revenue grew 11.0% in fiscal year 2014, Total State Park Visitation (July-May) 3,019,093 3,661,226 21.3% which included healthy increases in statewide resort community and Total National Park Visitation 6,328,040 7,239,149 14.4% motor vehicle leasing tax revenues. In 2014, total taxable sales in the *Compared to all 50 U.S. states; based on share of private leisure and hospitality jobs to total private jobs. 1The "Leisure and Hopsitality" sector includes NAICS 71 and 72. leisure and hospitality sector increased 8.2% from the previous year. This included a 15.9% increase in arts/entertainment/recreaon sales, a According to Smith Travel Research, each year Utah hotel occupancy 6.3% increase in accommodaons sales, and a 7.8% increase in rates are highest from June through September and lowest between foodservice‐related sales statewide. The State of Utah’s leisure and November and February. Utah’s hotel performance measures fared beer hospitality sector experienced a 3.7% increase in jobs and a 6.5% in 2014, with year‐over increases in average annual occupancy rate (1.6%), increase in wages – both higher than naonal averages. Since 2010, the average annual daily room rate (4.3%) and revenue per available room average number of statewide leisure and hospitality sector jobs has (6.9%). Total SLC Internaonal Airport passengers increased 4.7% from remained fairly consistent year‐round, adding an average of 5,300 jobs 20.18 million in 2013 to 21.14 million in 2014. each summer season (compared to winter). In 2014, every tourism‐ Utah experienced a less than favorable snow year in 2014/2015, which related job sector in Utah experienced growth with the greatest was reflected in a 5.2% year‐over decrease in total skier days. On the other employment increases in private accommodaons (653), followed by hand, Utah naonal parks experienced an all‐me record of 7.2 million public amusement and recreaon (420), private miscellaneous retail total recreaon visits (up 14.4%), while FY2015 visitor counts to Utah’s sales (401), and private gas staons (284). State Parks increased 19.8% from FY2014. Overall, 2014 was a relavely Tourism-Related Tax Revenue Gross Leisure & Hospitality Taxable Sales (In Millions of Dollars) (In Millions of Dollars) $130.5 Motor Vehicle $6,034.8 Rental Tax $117.6 $5,575.4 $5,257.4 $108.4 Restaurant Tax $4,561.9 $93.1 Food Services & Room Rental Tax Drinking Places $4,009.0 $3,717.7 Motor Vehicle $3,510.5 Accommodations Leasing Tax $3,072.8 Resort Arts, Communities Sales Entertainment, Tax and Recreation County Transient $1,405.7 Room Tax $1,248.3 $1,322.8 $1,015.3 Municipality Transient Room $473.8 $498.6 $534.9 $620.1 FY2011 FY2012 FY2013 FY2014 Tax 2011 2012 2013 2014 Source: Utah State Tax Commission Source: Utah State Tax Commission The Policy Institute University of Utah July 2015 Utah Travel & Tourism Profile: State of Utah Private Leisure & Hospitality Employment: Share of Total Year-Over Percent Change in Wages 2014 2013 to 2014 Leisure & Hospitality 12.7% All Other Sectors 11.9% 6.5% 6.4% 6.0% 5.6% Utah U.S. Utah U.S. Source: U.S. Bureau of Labor Statistics and Utah Department of Workforce Services Source: U.S. Bureau of Labor Statistics and Utah Department of Workforce Services Private Leisure & Hospitality Jobs by Quarter Year-Over Change in Tourism-Related Jobs: 2013-2014 130,817 126,291 121,455 Accommodations 653 116,191 112,679 Air Transportation 151 Amusement & Recreation (Private) 260 Amusement & Recreation (Public) 420 Gasoline Stations 284 Miscellaneous Store Retailers 401 Museums/Parks/Hist. Sites (Private) 129 Museums/Parks/Hist. Sites (Public) 56 Perf. Arts/Spectator Sports (Private) 193 Perf. Arts/Spectator Sports (Public) 4 Scenic & Sightseeing Transportation 10 Sporting Goods/Hobby/Books Stores 53 Transit & Ground Passenger Transport 48 Jun 10 Jun 11 Jun 12 Jun 13 Jun 14 Dec 10 Dec 11 Dec 12 Dec 13 Dec 14 Mar 10 Mar 11 Mar 12 Mar 13 Mar 14 Sept 10 Sept 11 Sept 12 Sept 13 Sept 14 Source: U.S. Bureau of Labor Statistics Source: Utah Department of Workforce Services Monthly Hotel Occupancy Rates: State of Utah Accommodations Industry 100% State of Utah 2013 2014 % Change 80% Occupancy Rate 58.5% 60.1% 1.6% Average Daily Room $92.13 $96.09 4.3% 60% Rate Revenue Per Available $53.91 $57.64 6.9% 40% Room Salt Lake City International Airport Passengers 20% 2013 Total Passengers 20,186,474 21,141,610 4.7% 2014 Total Enplaned 10,102,643 10,571,935 4.6% 0% JFMAMJJASOND Total Deplaned 10,083,831 10,569,675 4.8% Source: Smith Travel Research Sources: Smith Travel Research and Salt Lake City International Airport The Policy Institute University of Utah July 2015 UTAH TRAVEL & TOURISM PROFILE Beaver County Beaver County, located in southwestern Utah, Tourism At-A-Glance 1 had a 19.4% share of leisure and hospitality jobs Statewide Tourism Ranking: 11th* in 2014, ranking 11th statewide. Beaver County 2013 2014 % Change has a diverse history that includes Nave Beaver County Population 6,462 6,461 0.0% American inhabitants, famous explorers, western Utah Population 2,900,872 2,942,902 1.4% outlaws, Mormon selers, military personnel and Tourism-Related Sales Tax Revenues $300.6 $312.6 4.0% mineral prospectors. Rockhounders are drawn to (Fiscal Year; In Thousands) Leisure & Hospitality Taxable Sales Beaver County’s deposits of smoky quartz and $14,602.0 $14,676.1 0.5% feldspar in and around Rock Corral Recreaon (Calendar Year; In Thousands) Area. In the environs of Millsite State Park, Leisure & Hospitality Jobs 314 296 -5.7% Leisure & Hospitality Wages (In $3.7 $3.8 0.8% visitors can camp, ATV, mountain bike, fish and Millions) golf. Beaver is also home to Eagle Point Ski Average Annual Hotel Occupancy Rate 51.7% 52.1% 0.4% Resort, Frisco Ghost Town, and the more recent (Beaver-Millard-Sevier Counties) “Crusher in the Tushar” bike race. In addion, 1The "Leisure and Hopsitality" sector includes NAICS 71 and 72. Beaver receives supplemental visitaon from motorists traveling the I‐15 corridor between Salt Lake have grown by an annual average of 13% — or by City and Las Vegas/Los Angeles. approximately 40 jobs — in the accommodaons and Total tourism‐related sales tax revenues grew 4.0% in foodservice industries. In 2014, Beaver County reported 2014, which includes a 7.3% increases in restaurant sales 21 addional gas staon jobs, and 19 fewer combined tax revenue. In 2014, gross taxable sales in the leisure accommodaons and foodservice jobs. and hospitality sector remained flat, with a noted year‐ In both 2013 and 2014, Beaver‐Millard‐Sevier over 14% decrease in arts, entertainment and recreaon Counes’ hotel occupancy rates peaked during the sales. Likewise, Beaver County experienced a 5.7% summer months, with lows in the winter months. In decrease in leisure and hospitality jobs with wages 2014, the average annual hotel occupancy rate remained remaining flat. However, Beaver County sll has a larger flat, with the average daily room rate up 3.5% and share of leisure and hospitality jobs to total jobs than revenue per available room up 4.3%. Millsite State Park both Utah and the U.S. Every spring/summer season reported 8,048 visitors during the first nine months of since 2011, Beaver County’s leisure and hospitality jobs FY2015, up 18% from the same period in FY2014. Tourism-Related Tax Revenues Gross Leisure & Hospitality Taxable Sales (In Thousands of Dollars) (In Thousands of Dollars) $312.6 $14,602.0 $14,676.1 $300.6 $282.9 $13,147.1 $275.5 $12,406.0 $96.1 $89.6 $80.8 $86.0 Restaurant Tax $8,275.8 Food Services & Revenue $8,515.4 Drinking Places $4.2 $4.4 $7,744.4 $4.1 $4.8 $7,038.9 Municipal Transient Arts, Room Tax Entertainment, $1,250.0 $1,074.8 $206.7 $212.1 $707.2 $613.8 and Recreation $190.6 $192.1 County Transient Accommodations Room Tax $4,659.9 $4,788.9 $5,076.2 $5,085.9 FY2011 FY2012 FY2013 FY2014 2011 2012 2013 2014 Source: Utah State Tax Commission Source: Utah State Tax Commission The Policy Institute University of Utah July 2015 Utah Travel & Tourism Profile: Beaver County Private Leisure & Hospitality Employment: Share of Total Year-Over Percent Change in Wages 2014 2013 to 2014 6.5% 6.4% 6.0% 5.6% 19.4% 12.7% 0.8% 11.9% Leisure & Hospitality All Other Sectors -6.4% Beaver County Utah U.S.