Feature: Enhancing Quality of Life
In this section, based on the theme of Enhancing Quality of Life ̶ our corporate philosophy, we will introduce the ve priority business elds of the Fuji lm Group and describe the development and exchange of human resources fostered by the Group to support our businesses.
Activities in the Flat Panel Display Materials Business ...... 08 Activities in the Healthcare Business ...... 12 Activities in the Electronic Imaging Business ...... 18 Activities in the Graphic Systems Business ...... 19 Activities in the Document Solutions Business ...... 20 Development and Exchange of Human Resources by the Fujifilm Group ...... 22
Important cultural property Sun, moon, pine trees and cranes Muromachi Period (16th century) Owned by Mitsui Memorial Museum
The Sun and the Moon made from metallic discs are laid out on the left and right panels of the folding screen, respectively, which is typical of sun and moon folding screens popular in the Muromachi Period. Auspicious pine trees and cranes are depicted from right to left with owers in the different seasons. The cranes resting near water are colored vividly in ultramarine blue and green-blue, and rocks are depicted in a manner that is characteristic of yamatoe-style folding screen of the Muromachi Period.
06 FUJIFILM Holdings Corporation Sustainability Report 2010 FUJIFILM Holdings Corporation Sustainability Report 2010 07 Feature: Enhancing Quality of Life
Part 1 Activities in the Flat Panel Display Materials Business
Leading Progress in LCD Films through ▶Cross-section of an LCD ▶Total demand for LCDs (by area) ▶FUJIFILM’s TAC film production capacity Trunser film ■TVs ■Monitors ■Notebook PCs TAC film 2 2 Backlight (million m ) ■Cell phones ■Others (million m ) Advanced Quality Control and Appropriate WV film WV film 150 900 CV film 800 120 Responses to Market Needs 700 Liquid crystal display (LCD) panels are used in a range of electronic products such as flat screen TVs, PCs, and cell 600 90 phones. FUJIFILM has been supporting the popularization of LCD panels by supplying high-quality and highly functional 500 LCD films since the 1970s. 400 60 300
30 200 Pursuit of beautiful pictures leading to the Ensuring high quality and expanding Polarizer Polarizer Diffuser 100 panel development of films for most advanced production to become more competitive Color filter Glass substrate LC layer TFT Light guide 0 0 LCD panels panel 2007 2008 2009 2010 2011 2012 2013 2007.3 2008.3 2009.3 2010.3 2011.3 2012.3 TAC lm, which was traditionally used as photographic Polarizing LC cell Polarizing (Target) (Target) plate plate FUJIFILM manufactures photographic lms by coating lm, began to attract attention as an LCD lm because the (Surveyed by DisplaySearch in 2009) TAC film is used medium for CV and WV film. 1000 nearly 20 types of emulsion layers* evenly on a highly transparency is much higher than for lm made from other
transparent base lm. We use a very unique and highly ad- materials. An LCD panel is structured with multiple lay- 800 150 vanced technology to coat all the layers at the same time ers of a glass substrate, lters, and lm. For the backlight for higher productivity. Utilizing these advantageous pho- to permeate through the layers to project images on the 120 600 tographic technologies, we have developed the optimum screen effectively, it is necessary to use highly transparent ucts both within and outside Japan. There is still enough 90 400 materials for at panel displays. Special lms developed by materials for the layers. TAC lm is highly transparent but room to expand production capacity at FUJIFILM Kyushu, 60 FUJIFILM are used in multiple numbers in the monitors of can contain ne foreign matter because it is made from which has a large site, and we will continue to make the ap- 200
PCs and the increasingly popular at-screen LCD TVs. natural materials. At that time, however, FUJIFILM had al- propriate equipment investments30 in response to increases FUJIFILM began providing LCD panel lms following ready established a technique to remove the matter to a in demand. 0 the appearance of automatic LCD calculators on the mar- high degree, and so TAC lm made by the company was 0 ket, which contributed to the spread of LCDs in the lat- evaluated highly. ter half of the 1970s. Since then we have been expanding We also actively expanded the production capacity of Integrating marketing, development, and the business with our Flat Panel Display Materials Division our lms in response to customers’ needs for larger lm for production and further strengthening (FPD Materials Division) working to keep up with the prog- larger screens and the rapidly increasing demand, and the A polarizing plate made using PET film, which generates moiré patterns (on the left) relations with customers ress of LCDs, including upsizing for use in liquid crystal expansion has given us a competitive edge. A lot of differ- and a polarizing plate made using FUJIFILM’s TAC film (on the right) monitors and notebook PCs, colorization, and the release ent materials go into the making of LCD panels and they For LCD materials, which are industrial materials, it is criti- and spread of LCD TVs. could not be manufactured if any one of the materials is cal to develop products in cooperation with customers, Major LCD lms marketed by the FPD Materials not in supply. The popularization of LCD panels would also who are the polarizing plate and LCD panel manufactur- Division include triacetylcellulose (TAC) lm to protect the be slowed down if panel manufacturers could not respond Producing TAC film intensively in Japan and ers. The FPD Materials Division has been working to inte- polarizing plates indispensable for LCDs, wide-view (WV) promptly to increases in demand for the product. supplying it to the world to meet increasing grate its business operations by sharing information and lm that expands viewing angles, clean vivid (CV) antire ec- Always recognizing its responsibilities as a supplier, demand problems among the marketing, production, R&D, and pro- tive lm, and trunser lm for color lters to render colors. In FUJIFILM has been expanding its production system to duction technology staff through regular meetings. We will particular, we have nearly an 80% share of the market for supply the necessary lms to LCD panel manufacturers in Due to the upsizing and rapid spread of LCD TVs, ship- continue to develop and manufacture products in prompt TAC lm and a 100% share of the market for WV lm. response to their needs and the trend in global demand ments of LCD panels has been increasing continuously at a response to customer needs in the rapidly changing IT and FUJIFILM has received high evaluation for its LCD lm since the initial spread of LCD panels. We have won the high rate of at least 20% per year in recent years. The world TV markets, thereby helping spread LCDs and supporting materials from at panel display manufacturers by optimiz- trust of our customers by ensuring a stable supply of these penetration rate of LCD TVs, however, is still at around the growth of our own business. ing its product quality through the use of its advantageous lms even when demand 30%. The use of the panels is expanding and will further photographic technologies, and by stabilizing supplies and increased sharply, and expand into new markets in the BRICs and other emerg- Related pages: developing and improving its products in close communi- are now enjoying a top ing economies. Now large LCDs are also increasingly be- Page 10, 11 (CSR activities in the Flat Panel Display Materials Business) Page 31 (Participation in the Japanese emission credit system) cation and cooperation with customers in prompt response share of the market. ing used for digital signage. FUJIFILM will meet customer Page 32 (Proactive introduction of energy-saving technologies) to changes in market needs. needs in a timely way while ensuring a stable supply of Page 66 (FUJIFILM Corporation Kanagawa Factory Ashigara Site) LCD lms in response to increasing demand. * Composed of about 100 organic compounds with a thickness of around 15 micrometers. Manufacture of the core products of the FPD Materials Division, including TAC lm and highly functional WV and CV lms made based on TAC lm, requires extremely ad- Hisamasa Abe vanced production technologies and strict quality control, Director, Senior Vice President and we therefore manufacture all the lms in our three fac- General Manager of Flat Panel Display Materials Division tories in Japan (FUJIFILM Kanagawa Factory, FUJIFILM FUJIFILM Corporation Opto Materials, and FUJIFILM Kyushu) and ship the prod-
08 FUJIFILM Holdings Corporation Sustainability Report 2010 FUJIFILM Holdings Corporation Sustainability Report 2010 09 Feature: Enhancing Quality of Life
Part 1 Activities in the Flat Panel Display Materials Business
C A S E １ Acquiring biomass product certification through the procurement of C A S E 3 Contributing to energy conservation by the provision of carbon-neutral materials highly functional films Environmentally friendly procurement of materials chasing and by other means, and in response, FUJIFILM Contributing to energy conservation through products and FUJIFILM has been contributing to the environment by We use natural cellulose as a material for TAC, which delivers its products Compared with cathode-ray tube (CRT) TVs, at-screen developing and releasing onto the market a range of lms serves as a base material for FUJIFILM’s LCD panel lms, with the biomass TVs are lighter and more compact, not needing much indispensable in the manufacture of LCD TVs. such as TAC lm used to protect the polarizing plates, WV product certi cation space for installation. These TVs are also more environ- lm to expand the viewing angle, and CV lm to prevent mark on the product mentally friendly because they are more energy ef cient. ▶ Shipment of thin-film transistor LCDs and reduction in power screen re ections. (Cellulose accounts for about 50% of labels. In particular an LCD TV consumes 30% less electricity consumption in comparison with CRT TVs (estimates) the material in TAC.) than a CRT TV of the same size. The energy conserved by World shipment of LCDs* Reduction in power consumption At present, it is particularly important to reduce global all LCD TVs sold in the world in 2009 comes to 6.1 million Shipment Reduction in power consumption 200 carbon dioxide (CO2) emissions, which cause global warm- tons-CO2 when calculated based on the total area of LCDs (one million m2/year) (100 million kWh/year) ing. On the other hand, trees are approved as carbon-neutral shipped in the year. This amount is equivalent to the annual 200 200
materials because they grow by absorbing CO2, and the CO2 emissions of about 1.21 million households of Japan. Amounting to 6.1 million tons-CO2, which is equivalent to annual CO2 emissions from 1.21 million households 150 amount of CO2 emitted when they are discarded and incin- According to the assessment of the environmental 150 150 erated can be offset by the amount previously absorbed by impact of TVs throughout their lifecycle from manufacture
them. To highlight the fact that its LCD panel lms contrib- and use to disposal, the electricity they consume in the 100 100 ute to the mitigation of global warming, FUJIFILM acquired use stage has a large environmental impact, and so replac- 100 biomass product certi cation for ve of its product items ing CRT TVs with at-screen ones will contribute greatly to 50 50 including TAC lm from the Japan Organics Recycling Biomass product certificate that protecting the environment. TAC film represents an indispensable allows the use of the biomass mark material for LCDs and FUJIFILM has Association in 2006. Flat-screen TVs began to be popularized on a wide an 80% share of the market (upper) and an example of the use 50 Polarizing plate and LCD panel manufacturers, who scale in Japan around 2003 to 2004 and in 2010 the dif- 0 0 of the mark on a product label 2005 2006 2007 2008 2009 (Year) are our customers, are also committed to reducing the (biomass mark and the registration fusion rate reached 70% for households with at least two number written under the product * The data for thin-film transistor LCDs is used here. environmental impact of their products through green pur- name) members (according to a survey on consumption trends Assumptions: For the electricity consumed by LCDs, the average data shown for conducted by the Cabinet Of ce of Japan). Also overseas, 32-inch models in the energy conservation performance catalog for 0 the summer of 2009 (published by the Japanese Agency for Natural at-screen TVs have become a mainstream product in the Resources and Energy) was used to calculate the electricity consumed by thin-film transistor LCDs (based on the total area of LCDs shipped TV market. The use of these TVs expanded rapidly due to ■新 2 工場 ■4 工場 ● CO2 原単位 in the year). LCDs were assumed to consume 30% less electricity than ■追加削減量 ■目標となるCO2 排出量 upsizing, lower prices, and improvements in image quality, （トン） CRT TVs of the same size. （%） C A S E 2 Submitting an analysis certificate created by a third-party organization 1,000,000 100 100 to provide information on chemicals used in our products 97 87 81 83 Provision of information on chemical substances used 800,000 80 in our products C A S E 4 Participating in a team to support paddy rice farmers and 60 As the functionality of LCDs increased, more chemical sub- 600,000 60 stances began to be added to LCD panel lms, which were protect the local environment in Minami Aso
initially made using natural materials. On the other hand, Cooperation between a manufacturing site and Als40o0 ,t0h00e paddy elds will stop being able to retain wate4r0, customers, such as the polarizing plate manufacturers to a local community causing various problems including an increased risk of whom we supply the lms, are increasingly committed to FUJIFILM Kyushu (Kikuyo-machi, Kikuchi-gun, Kumamoto ooding and a decrease in spring water. Joining the team 200,000 20 procuring materials and components that are both environ- Prefecture) manufactures 50% or more of the Fuji lm provided employees with an opportunity to support the lo- mentally and socially friendly through green procurement Group’s LCD lms. The company has been actively com- cal community and helped them and their families increase 0 0 and CSR-oriented procurement. In response, the Fuji lm mitted to human exchanges and protecting the rich local their environ1m99e0ntal 2a0w00aren2e0s0s6. 2007 2008 2012 Group has been strengthening its related measures. natural environment in cooperation with local residents. In The national government and industrial associations 2010, as part of this effort, it participated in a team organ- have their own regulations on chemical substances used in ized by Minami Aso Village to support paddy rice farmers. products, but in the past each supplier reported on their use Minami Aso Village is located in the south of Aso to their customers in their own format. The use of different Caldera, one of the popular sightseeing spots in Kumamoto Analysis certificate created formats by suppliers, however, imposes a great burden on by a third-party organization Prefecture, and is adjacent to Kikuchi-gun, where FUJIFILM the supply chain in checking and managing the data, and and submitted to a customer, Kyushu is located. There are a lot of paddy elds in the vil- describing the concentrations of so the FPD Materials Division decided to begin complying lage, but with the aging of the owner farmers and the lack substances used in products and Planting rice together with the criteria of the Joint Article Management Promotion- the measurement methods of successors, it is becoming dif cult for the farmers to consortium (JAMP) in 2009. JAMP is an organization maintain the elds. The team to help the paddy farmers established by 17 Japanese companies including overcome their dif culties was organized by Minami Aso FUJIFILM in September 2006. The FPD Materials Division Village speci cally to help them plant and harvest the rice. now also submits analysis certi cates made by third-party FUJIFILM Kyushu informed many employees of the team organizations to the polarizing plate manufacturers and activity and about 50 employees joined the team this time. other customers to increase the objectivity of its data on If the local paddy elds are abandoned, it will lead to Brochure created by Commemorative photo FUJIFILM Kyushu to introduce the substances used in its products. a loss of an important aspect of the Japanese rural scene. of all the participants the team activity
10 FUJIFILM Holdings Corporation Sustainability Report 2010 FUJIFILM Holdings Corporation Sustainability Report 2010 11 Feature: Enhancing Quality of Life
Part 2 Activities in the Healthcare Business
Contributing to Human Health and the Progress ▶Expansion of the healthcare business Expansion of business Prevention – Diagnosis – Treatment of Medical Care through the Group’s Unique Prevention Diagnosis Treatment
●Functional cosmetics ●X-ray diagnostic imaging ●Endoscopes ●Radiopharmaceuticals Technologies and Synergies (for skincare) (FCR and films) FUJIFILM RI Pharma (from Oct. 2006) FUJIFILM has been engaged in producing X-ray film for medical use since the 1930s. As a result of improving our ●Active pharmaceutical Business Business ingredients and intermediates technologies and expanding our expertise, we now cover prevention, diagnosis, and treatment in a comprehensive expansion expansion FUJIFILM Finechemicals manner in the healthcare field, and this has become one of the Fujifilm Group’s important growth fields. (from Nov. 2009) ●Functional foods ●Blood diagnostic ●Diagnostic ●Ethical drugs (supplements) systems radiopharmaceuticals Toyama Chemical (from Mar. 2008) ●Generic drugs Comprehensive healthcare company that forms to link medical institutions and to support remote FUJIFILM Pharma covers prevention, diagnosis, and treatment medical care. (from Apr. 2010)
The Fuji lm Group regards the healthcare business as Using photographic film technologies for one of its important growth elds. Our business provides pharmaceuticals and healthcare products and services related to human health and living. Enhancing quality of life for everyone burdens imposed on patients. Speci cally, the Medical Systems Business Division of In the area of prevention we provide food supplements The Fuji lm Group will continue with its activities in the FUJIFILM focuses on diagnosis, the Life Science Products for health maintenance and anti-aging as well as skincare The Fuji lm Group has unique technologies in the health- healthcare business to help people maintain their health Division on prevention, Pharmaceutical Products Division cosmetics, while in the area of treatment we develop and care business, which gives us a competitive edge in the by providing them with supplements and other products. and Toyama Chemical on prevention and treatment, and manufacture radiopharmaceuticals, active pharmaceutical market. We can further strengthen our advantage by link- While developing new therapies, we will also help them FUJIFILM RI Pharma, which deals with diagnostic radio- ingredients, and ethical drugs. ing the prevention, diagnosis, and treatment areas through improve the quality of their lives by increasing diagnostic pharmaceuticals, on diagnosis and treatment. We are thus We are using a range of technologies built up through cooperation between the divisions of FUJIFILM and other precision and the ef ciency of medical care services. using our unique technologies across the whole healthcare our development and manufacture of photographic lms Group companies. eld, covering maintenance of health, early detection of in the areas of prevention and treatment. For example the The Medical Systems Business Division and Fuji Xerox disease, and treatment. photosensitive layer in a photographic lm is made mainly are now cooperating in the use of IT solutions to help hos- FUJIFILM has been closely engaged in medical di- from collagen, which is one of the proteins that form the pitals manage their businesses and raise the ef ciency of agnosis since 1936, soon after the company’s inception, components of human skin, bones, and ligaments. The their medical care services. We will help central hospitals when it started to manufacture lm for X-ray photography. technologies we developed for photographic lm can be and local clinics build effective medical systems through Its technologies have advanced and expanded signi cant- applied to understanding the mechanisms of the human mutual cooperation by networking various types of medi- ly, and now include digital X-ray imaging and diagnostic body to use collagen for human health. Nanotechnology, cal facilities, and we can offer similar support services also systems, endoscopes, and blood diagnostic systems. The which is an essential technology for controlling ne par- to the emerging economies. By combining endoscopes company now provides hospitals with medical image infor- ticles, is used in the preparation of drugs, and anti- with pharmaceuticals including diagnostic radiopharma- Toshio Takahashi mation networking systems so that they can share infor- oxidation technology used to prevent the color of photo- ceuticals and antibody pharmaceuticals, we might be able Representative Director and mation on the diagnosis and treatment of patients within graphic prints from fading can be used to develop a tech- to develop local therapy methods, which allows intensive Executive Vice President General Manager of Healthcare their facilities. We have a top share of the market for these nology to suppress active oxygen, which is said to cause treatment of only the affected part. These methods will Business Headquarters systems and our products are now being used as plat- aging and cancer. help suppress the side effects of drugs while reducing the FUJIFILM Corporation
Pharmaceutical Products Business Related pages: Medical Systems Business Related pages: Page 14, 15 (Toyama Chemical), Page 16 (FUJIFILM RI Pharma), Page 44 (Social and local contribution through business) Continuously expanding the system to develop Page 55 (Packaging for generic drugs) Focusing on networking diagnostic devices Page 17, 69 (Pink Ribbon Campaign) and sell pharmaceuticals with higher performance The life science business of the Fuji lm anti-new in uenza agent, is well underway. * FUJIFILM’s proprietary technology to formu- The medical systems business is divided order to respond to more advanced needs, Medical Systems Development Center by
Synergy 1 late chemicals by mixing ingredients in a well- Synergy 2 Group was substantially enhanced with In June 2009, FUJIFILM established balanced way and delivering them to targeted into the following four main areas: digital we have expanded the range of images the consolidating our development bases for the participation of Toyama Chemical in its Drug Discovery Research Laboratories. sites in the required form X-ray imaging and diagnostic systems, system can handle to include 3D images, various devices and systems. the Group in 2008, and our understanding While Toyama Chemical specializes in endoscopes, IT solutions, and blood diag- cardiovascular images, and endoscope im- * Network system developed for radiography de- of pharmaceutical technologies and busi- anti-infective agents, the laboratories are nosis. In recent years, medical institutions ages, while starting to provide a system that partments to comprehensively manage image ness was also greatly improved inside the engaged in R&D into anti-cancer agents have been managing their images and di- enables comprehensive reviews of various information Group. Engineers from FUJIFILM now also focusing on diagnostic imaging and FTD* agnostic information in an increasingly in- screening images and diagnostic reports. participate in the symposium held annually technology. Subsequently in November, we tegrated manner, and the linking of the four We are encouraging the use of IT systems by Toyama Chemical, and there is active established FUJIFILM Pharma to begin the areas is becoming an important theme in in medical facilities to enable them to man- Kazuo Nakamura exchange between the R&D sites. Because development and marketing of high value- Yuzo Toda this eld of business. age comprehensively a range of hospital in- Corporate Vice President, of the synergy effects inside the Group, we added generic drugs. In the future, we aim Director, Senior Vice President As the basis for information sharing, formation central to medical care and other General Manager of Medical have been successfully developing one or to develop this new company into a com- General Manager of we provide customers with our SYNAPSE* operations, including medical records on Systems Business Division Pharmaceutical Products Division Healthcare Business two new drugs every year and the develop- prehensive pharmaceuticals company that Healthcare Business Headquarters X-ray image networking systems, which treatment and screening. To further develop Headquarters ment of promising items, such as the T-705 also develops new drugs. FUJIFILM Corporation has been highly evaluated by customers. In this part of our business, we established a FUJIFILM Corporation
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Part 2 Activities in the Healthcare Business
▶Toyama Chemical s R&D fields CNS and cardiovascular agents C A S E １ Fulfilling CSR as a pharmaceutical company (Toyama Chemical) ’ ● Agent for the treatment of Alzheimer’s disease Reducing the environmental impact of is manufacturing and quality management criteria set by pharmaceuticals throughout their lifecycles the U.S. Food and Drug Administration (FDA) and said to Anti-infective agents Three 3D structure of T-817 MA’s promotive effect on neurite be the strictest criteria in the world. Moreover employees R&D fields T-817 MA outgrowth (left: T-817 MA added) and ensuring highly reliable production ● Antibacterial agents at the Toyama Works have been actively devising unique management in compliance with cGMP ● Antimycotic agents measures to improve their management. In recognition of ● Antiviral agents Pharmaceutical companies consume various chemicals, these activities they were commended by the Minister of materials, energy, and water in their business activities, in- Education, Culture, Sports, Science and Technology of cluding R&D, production, sales, transportation, and use of Japan for seven years in a row, as described below. products. Anti-inflammatory agents Toyama Chemical acquired ISO 14001 certi cation for 3D structure of X-ray image of knee ▶Improvements commended by the Minister of Education, ● Antirheumatic agent its Toyama Works, its R&D and production base in Toyama Culture, Sports, Science and Technology transcription factor with RA 3D structure of T-705 AP-1 and DNA City, in 2000. The company expanded the range of this Winner’s Department & Year Description certi cation to the entire company in 2006, including its Number of Winners (in parentheses) Improvement of pillow buffer head of ce (Tokyo). Toyama Chemical is committed to ful- 2004 Formulation Section 1, Formulation Dept. (1) equipment Business Field Already Marketed*1 Under Development and Application [Development Base(s)]*2 lling its CSR by reducing the environmental impact of its Improvement of a crescent- Formulation Section 1, Formulation Dept. (2) shaped valve 2005 ● World-class treatment agents for pneumonia and other diseases and pharmaceuticals throughout their lifecycles and by actively ● Anti-influenza agent (T-705) [Japan and the United States] Formulation Section 1, Formulation Dept. (2) Invention of a filter unit Zosyn injectable antibiotic Anti-infective agents ● Antimycotic agent (T-2307) [the United States] protecting the environment. ● Geninax synthetic antibiotic agent which is highly effective for Improving the design of the clean ● Treatment agent for hepatitis C *Now in the basic research stage 2006 Formulation Section 1, Formulation Dept. (2) multidrug-resistant S. penumoniae The Toyama Works has comprehensive pharmaceu- room cap Invention of a sealing tape CNS and cardiovascular agents - ● Treatment agent for Alzheimer’s disease (T-817 MA) [the United States] ticals research laboratories and a factory to manufacture inspection machine Formulation Section 1, Formulation Dept. (1) Improvements to the manual pharmaceuticals on the premises. The laboratories are Anti-inflammatory agents ● Fundamental treatment agent for rheumatoid arthritis (T-5224) [Japan] 2007 packaging line - strengthening mu- Invention of cardboard buffer Injection Section, Formulation Dept. (2) * For the latest list of licensing agreements, please go to: http://www.toyama-chemical.co.jp/en/rd/licenseagreement/index.html tual cooperation in the equipment * For latest drug development information, please go to: http://www.toyama-chemical.co.jp/en/rd/pipeline/index.html Invention of a sorting cart and a Formulation Section, Formulation Dept. (2) processes from discov- butterfly valve handle ery to development for Improvements to the method of Formulation Section, Formulation Dept. (1) the speedier creation transporting granulated powder 2008 Improvements to the bottle Formulation Section, Formulation Dept. (1) of new drugs. The fac- product packaging line Planting flowers beside the tramcar station at the owers and a many people visit the station to take Invention of inspection equipment tory manufactures both Formulation Section, Formulation Dept. (1) photos of the owers. for foreign matter in powder new drug substances Experiment conducted in the laboratory Decrease in the number of Since 2006, employees of the Toyama Works have been Injection Section, Formulation Dept. (2) and nal products in an defective injection products planting owers in ower beds beside the tramcar sta- Invention of an automatic sheet Formulation Section, Formulation Dept. (1) integrated manner with feeder tion nearest to the works jointly with of cials of Toyama Improvements to the ventilation a highly reliable pro- Injection Section, Formulation Dept. (2) City, residents engaged in green planting activities, and lo- 2009 hood of exhaust equipment duction management cal junior high school students. To the present, a total of Improvements to cleaning and Injection Section, Formulation Dept. (1)/ system built in compli- sterilization methods in the 100 employees participated in this activity and planted the Inspection Group, Quality Control Dept. (1) ance with the current aseptic manufacturing area seeds of cosmoses, calendulas, and sun owers in spring Injection Section, Formulation Dept. (3) Improvements to tray cleaning Good Manufacturing 2010 and the seeds of tulips in the fall. When the owers are in Inspection Group, Quality Control Dept. (2) Improvements in quality testing Practice (cGMP), which Formulation process Packaging process full bloom, passengers and local residents enjoy looking Planting seeds together Tulips in bloom
Toyama Chemical Creating new drugs through cross-industrial cooperation as a leading global drug developer
Our corporate philosophy is “to create a that are not being met in the medical eld, Group in focusing on specialized areas. include T-817 MA, an agent for the treat- the promotion of global health care through culture of health with live science.*” All of including needs centered around cancer March 2008, Toyama Chemical has achieved some ment of Alzheimer’s disease, for which new drug development. Synergy 3 us at Toyama Chemical share this goal and and dementia, and expectations for more right in the great things and had a wealth of experience there is no effective drug available now, and * “ Live science” is a phrase we have coined to strive toward creating a company that will innovative drugs are becoming stronger. middle of this in the developing excellent antibiotic drugs T-5224, which is expected to be useful in express the commitment of Toyama Chemical apply the accumulated fruits of our R&D ef- The government, however, is on a tight trend, with and synthetic antibacterial agents, and has the primary treatment of rheumatism. members to helping people lead healthy and vi- forts to enable people to enjoy lives brim- budget and is implementing measures to the mission contributed signi cantly to protecting peo- As a core company in Fuji lm Group s brant lives by conducting highly motivated and ’ lively life science research. ming with vitality. reduce medical and pharmaceutical costs of promoting ple from infectious diseases. At present, healthcare business focusing on treatment, In recent years, along with an increase one after another. As a result, the pharma- development our T-705 anti- u virus agent is attracting Toyama Chemical is now enhancing its Toyama Works, Toyama Chemical in the volume of information with the prog- ceutical industry is facing an increasingly on a global attention from all over the world, and might R&D and production technologies using ress of IT and also with the increase in de- severe environment. To overcome the hard- scale and building overseas sales net- provide a new option for in uenza treatment the managerial resources possessed by the mand for medical services in our aging so- ships, pharmaceutical companies are being works. Capitalizing on diagnostic imaging, based on a new mechanism. We are also Group to build a system that can produce ciety, there have been changes in people’s forced to change by streamlining their man- FTD, and other proprietary technologies of engaged in developing CNS and cardio- a stable supply of compounds that can be ideas about medical services and pharma- agement systems and by drastic structural the Group as well as its overseas networks, vascular agents and anti-in ammatory used for new drugs on a global scale. We Masuji Sugata ceuticals, and medical needs have further reform. Toyama Chemical aims to make great prog- agents in addition to anti-infective agents. will ful ll our corporate responsibilities as a President and CEO of diversi ed. However, there are still needs Toyama Chemical joined the Fuji lm ress as a leading global drug developer, The promising products we are developing pharmaceutical company by contributing to Toyama Chemical Co., Ltd.
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Part 2 Activities in the Healthcare Business
C A S E 2 Developing, manufacturing, and selling radiopharmaceuticals effective C A S E 3 Participating in the Pink Ribbon Campaign to raise breast cancer for the diagnosis of diseases such as Alzheimer’s (FUJIFILM RI Pharma) awareness in Europe and Asia too (medical systems business)
Using radiopharmaceuticals in the early Ensuring a stable supply while ensuring Increasing awareness and understanding tors engaged in diagnostic imaging. Many celebrities and diagnosis of diseases such as Alzheimer’s safety in manufacturing and environmental of breast cancer care in cooperation with journalists from TV and magazines also participated in the protection a leading drugstore (United Kingdom) ceremony, which provided a good opportunity to raise the Nuclear medicine is a medical specialty that uses radio- awareness of Russian people of the importance of breast pharmaceuticals to diagnose and treat diseases without im- Radiopharmaceuticals have very short shelf-lives due to FUJIFILM UK Ltd. ships special pink digital camera kits to cancer screening. posing physical burden on patients. Radiopharmaceuticals the features of RIs used in their manufacture. The core Boots, a leading drugstore that focuses its effort on breast contain radioactive materials (radioisotope, RI) and emit products of FUJIFILM RI Pharma, which are used in the cancer care. The camera kits are sold at Boots’ outlets radiation. With the use of radiation, a variety of diseases diagnosis of brain, heart, and bone diseases, are effec- for a limited period, and FUJIFILM UK donates part of the can be diagnosed and treated. tive only within 30 hours of manufacture. The company’s sales ( ve pounds per camera) to an NPO for breast cancer In nuclear scanning,*1 a gamma camera is used to factory in Chiba manufactures these products every day care (http://www.breastcancercare.org.uk/). detect and image the movement of radiopharmaceuticals on requests from medical institutions and delivers them to A message saying that ve pounds will be donated administered to the patient from outside the body, and the users across the country the next morning, choosing an when the product is sold is written on each of the packag- images are used to make diagnoses (SPECT*2 scanning). appropriate transportation route for the region and effec- ing boxes which are specially designed for the camera kits,
In this eld, FUJIFILM RI Pharma can contribute to higher tively combining truck and air transportation. The factory and this helps raise the awareness and understanding of The Pink Ribbon Campaign Members of ZAO FUJIFILM-RU, etc. with ef ciency of scanning and precise diagnosis by combining has established a system that can receive orders 24 hours breast cancer care of female buyers of the camera kits. started with the lights of GUM, movie star Ekaterina Strijenova (second from a local department store, being right) at the Pink Ribbon Campaign ending its own technologies with the image processing and preci- a day and has distribution centers near Haneda and Itami turned on and illuminated in pink. ceremony sion optics technologies built up within the Fuji lm Group Airports, where some products are stored to respond to over many years. urgent orders.
The image below shows an example of SPECT scan- Radiopharmaceuticals are manufactured using radio- Pink digital camera ning performed using radiopharmaceuticals supplied by active substances and so the company is strict in ensuring and case sold in a box FUJIFILM RI Pharma. Using SPECT scanning, doctors can the safe handling of RIs and other substances to protect specially designed for the camera kit (left) and Conducting awareness-raising activities check for any reduction in cerebral blood ow and iden- not only its manufacturing staff but also transporters from the POP signage used at Boots outlets in addition to giving technological support tify the affected area. Diagnosis of early dementia and mild radiation exposure. The company also ensures that all is to mammography screening (China) cognitive impairment that cannot be diagnosed only from safe for local residents and local environment. For exam- physical symptoms such as memory loss is possible. ple, wastewater from RI-related manufacturing processes We have been providing technological support for the Pink ▶Donation by the Boots limited camera kit is not discharged out of ’ Ribbon activities in China mainly by leasing the FCR mam- the factory. Selling Period Targeted Model Donation mography system to local medical institutions and uni- To protect employ- Aug. to Oct. 2008 FinePix J12 Pink About £25,000 versities and helping radiation technologists and doctors ▶ Influence of reduced cerebral blood flow on brain functions ees engaged in medical Sep. to Nov. 2009 FinePix J30 Pink About £30,000 improve the quality of their breast cancer screening skills. (Difference in cerebral blood flow between healthy people and services from radiation In order to communicate the importance of breast cancer patients with Alzheimer s disease) ’ exposure when handling screening to more women, we also held an event with jour- radiopharmaceuticals, nalists in October 2009 at which we gave commendations Comparison by severity level of Alzheimer’s disease FUJIFILM RI Pharma to 11 women who had made contributions to the preven- The blood flow is reduced in the area related to memory Education on the importance of breast (shown by the arrows) supplies most of its prod- FUJIFILM RI Pharma’s factory tion and treatment of breast cancer, and announced an in Chiba cancer screening through an activity ucts pre lled in syringes*3 reporting ceremony (Russia) initiative to be taken in cooperation with Beijing Tian Tan Healthy man covered with protective Hospital. In the initiative, we agreed to send free-of-charge aged 62 shields. ZAO FUJIFILM-RU in Russia has been conducting activities breast cancer screening tickets for 100 women to the rele- to eliminate breast cancer since 2006, including seminars vant governmental agency located in Beijing and distribute Man aged *1. Radiation exposure to the and academic reporting by eminent doctors specializing in 1,000 copies of the DVD introducing information on breast 74 with age- patient undergoing nuclear appropriate scanning is at a level be- mammography. The company also introduced FUJIFILM’s cancer prevention through the Pink Ribbon information blood flow tween chest radiography FCR PROFECT CS, which is optimal for mammography, sharing website for Chinese people. and stomach uoroscopy. and explained the features of FUJIFILM’s digital mammog- Man aged 60 *2. SPECT stands for single Workers manufacturing raphy at the City Diagnostic Center in Saint Petersburg, with possible radiopharmaceuticals using dementia photon emission computed tomography. radioprotective equipment and also at the Regional Children Hospital. In Russia, the Pink Ribbon Campaign started on *3. Pre lled syringe: A syringe Woman aged in which injection drug to be September 29, 2009 and a ceremony to end the campaign 74 with mild used for diagnosis or treat- and summarize the activities was held on October 19 with dementia ment is lled in advance the support of Dr. Rozhkova, who chaired the Russian Image provided by Dr. Seigo Nakano, MEDICAL CO. LTA “Sun Flower Lady Pink Ribbon ambassadors” mammography association. recognized for their contributions to the prevention At this ceremony, FUJIFILM promised to continue to and treatment of breast cancer make contributions to the spread of breast cancer screen- Syringe with a protective shield ing and diagnostic systems and to the training of doc- Related page: Page 69 (Pink Ribbon activities in Japan)
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Part 3 Activities in the Electronic Imaging Business (Providing Value in Response to Market Needs) Part 4 Activities in the Graphic Systems Business (Reducing CO2 Emissions through LCA) Meeting Market Needs with a Wide Becoming the First Company*1 to Indicate Lineup of Products from Entry Models Carbon Footprints*2 on Print-Related Materials to High Value-Added Ones —Initiatives to Visualize and Reduce CO2 Emissions
Sales of digital cameras are greatly expanding in the emerging economies while demand for high value-added We are visualizing CO2 emitted throughout the lifecycles of thermal CTP plates for offset printing and products is also increasing. We are selling entry models in the emerging economies and also making efforts to improve indicating their carbon footprint. our brand power by providing unique and high value-added products.
Sales promotion in emerging economies The FinePix REAL 3D W1, which was released in August Indicating the carbon footprint of products environmental impact of aluminum used in the graphic sys- such as the BRICs 2009, incorporates 3D technology and is the rst innova- tems business. tive camera in the world with which you can capture and FUJIFILM has been proactively participating*3 in the pilot FUJIFILM Yoshida-Minami Factory, where PS plates FUJIFILM is rapidly increasing the record 3D images. Using the FinePix REAL 3D V1 viewer,*2 project on carbon footprint promoted by the Japanese are manufactured, has been doing closed-loop recycling sales of its digital cameras by de- you can enjoy watching 3D still and animated images on a Ministry of Economy, Trade and Industry with the aim of by reusing scrap aluminum from the manufacture of PS veloping entry models and selling screen larger than the camera LCD without wearing special contributing to higher environmental awareness in the plates to reduce CO2 emissions in the procurement stage them widely in emerging econo- 3D glasses. We also began a FUJIFILM 3D printing ser- printing industry. of the material since 2007. mies such as the BRICs. We have vice,*3 which enables users to store the 3D images cap- As a result, we obtained approval from the Ministry In the closed-loop recycling system, the factory reuses FinePix A170 selling more achieved substantial cost reduc- in emerging economies tured by the camera as photo prints. to show the carbon footprint of our aluminum-based ther- scrap aluminum for PS plates, keeping the purity as high as tions for these entry models by While further improving our technologies and services mal CTP plates, and now the plate’s carbon footprint is for virgin aluminum (99.5% or higher) in cooperation with focusing on basic functions. Moreover, we are expanding for 3D images, we are also cooperating with other manu- indicated on its packaging, as shown below. The image the aluminum alloy and aluminum rolling companies. With the market by providing a variety of localized models. facturers that have 3D products. In April 2010, we released development system for the ECONEX XP-F thermal CTP the introduction of this system, the factory reduced its CO2 In Brazil, we began knockdown production in part- our HDP-L1 player, which enables users to watch 3D im- plate has achieved the world’s lowest generation levels of emissions by 120,000 tons in total over the period from nership with a local manufacturer to establish a system to ages captured with the FinePix REAL 3D W1 on a 3D TV. wastewater, and compared with FUJIFILM’s conventional 2007 to March 2010. respond promptly to local market needs and changes. As FUJIFILM will continue to develop and research 3D product (the HP-F thermal CTP plate), the amount of devel- a result, sales quantities in emerging economies including technologies to provide society with products and services oping solution re lled can be reduced by up to 40%. Related page: the BRICs increased by 1.5 times compared with the previ- that will ultimately enable users to capture images of sub- Page 30 (Responses to the climate change problem) ous year. jects as they actually appear. Environmentally friendly design of ▶Flow of the closed-loop recycling system for scrap aluminum *1. The FUJIFILM FinePix REAL 3D System is an integrated system ECONEX XP-F plate composed of the FinePix REAL 3D W1 digital camera, FinePix REAL Yoshida-Minami Factory Manufacture of 3D V1 viewer, and the FUJIFILM 3D print service. PS plates
*2. A 3D viewer is a digital photo frame product that enables users to Shipment of completed PS plates enjoy 3D still and animated images with the naked eye. Waste PS plates (scrap aluminum) *3. The 3D print service is available at Fuji Color stores and through the Indicating the calculated Sales quantities of digital cameras following website: http://fuji lmmall.jp/shop/contents2/3dprint.aspx CO2 emissions in emerging economies Aluminum alloy manufacturer Aluminum rolling company Aluminum refining company (in Japanese only) Melting
Digital camera marketing Related page: Recycled alloy New metal team of FUJIFILM do Brasil Page 38 (Environmentally friendly thermal processless CTP plate) Casting Aluminum coil Ltda. Increased (new metal + recycled metal) by CO2 emission reduction from 2007 to March 2010: 120,000 tons 1.5 times (Equivalent to CO2 emissions from about 24,000 normal households in Japan) Results in 2008 Results in 2009 Reducing CO2 emissions more effectively URL For details of the closed-loop recycling of scrap aluminum, please visit: through LCA http://www.fujifilmholdings.com/ 4 ̶Reusing scrap aluminum for PS plates* ja/sustainability/qol/graphic/activity.html (in Japanese only) The Fuji lm Group identi ed the entire Group’s environ- *1. As of February 1, 2010, for printmaking and plate materials and other printing- *1 *5 related materials used in the printing process, such as printing paper for indus- FUJIFILM FinePix REAL 3D System mental impact through LCA and in April 2010 set a target trial use and inks developed for capturing, viewing, and The FinePix REAL 3D W1 digital camera, the FinePix REAL 3D V1 viewer, of reducing the CO2 emitted throughout the lifecycles of *2. Clear indication of greenhouse gas emissions throughout the lifecycle of the and a sample photo printed by the FUJIFILM 3D print service product from procurement of materials, production, distribution and sales, use printing 3D images its products by 30% from scal 2005 levels by scal 2020. and maintenance, to disposal and recycling in CO2 equivalent, on the package As a result of converting the environmental impact that the of the product *3. Participation details: Participation in the plan to formulate a draft Product FUJIFILM is committed to developing digital cameras that materials and components used in the Group’s products Category Rule (PCR) by de ning the targeted products and product parts and setting the requirements and range for data collection allow anyone to easily take pictures of subjects just as would have throughout their lifecycles to CO2 emissions, *4. PS plates (including CTP plates): Pre-sensitized plates used for offset printing; they appear, and has been providing a range of high value- the following fact was revealed: the impact is highest in computer to plates are used for lmless digital printing. *5. Life cycle assessment (LCA): Method to evaluate the environmental impact of added products to the market by the use of its proprietary the procurement stage (see page 30) and in particular, the a product from the procurement of materials, manufacture, transport, use and technologies for lenses, CCDs, and image processing aluminum used for PS plates has a large environmental disposal to recycling *6. Aluminum is a power eater and consumes a lot of electricity in the re ning technologies. impact.*6 In response, we have been trying to reduce the process.
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Part 5 Activities in the Document Solutions Business
Creating More Value for Customers under the Related pages: Page 34 ( Reducing the environmental impact of TOPIC digital color multifunction devices) Page 43 (Improving quality) concept “Come and Encounter for Innovation” 〉〉 Realigning and integrating development and Page 67 (Takematsu Center, Fuji Xerox Co., Ltd.) production functions into new companies Fuji Xerox R&D Square, which opened in April 2010, is designed to conduct a new R&D style or “urban R&D,” where specific R&D themes are tackled and new inspirations are bursting forth. In order to respond more speedily and ef ciently to the also fosters customized developments to meet customers’ rapidly changing business environment and also to en- needs in a prompt manner. hance its corporate structure, on January 29, Fuji Xerox Fuji Xerox Manufacturing integrated the production restructured and integrated its dispersed development and functions of Fuji Xerox Takematsu Center which manu- production functions into two new companies: Fuji Xerox factures pulverized toners and photoreceptors, Fuji Xerox Advanced Technology and Fuji Xerox Manufacturing and Imaging Materials which produces EA toners, Suzuka Fuji the new companies started operations on April 1. Xerox which manufactures electronic parts and key parts By establishing these subsidiaries, Fuji Xerox acceler- for optical devices, and Niigata Fuji Xerox Manufacturing ▶Concept of Fuji Xerox R&D Square Searching for a new means of ates its growth in new business elds such as the service which manufactures printers. communication via documents Customers and solution businesses, and transform its management
structure into one that is more cost-competitive. ▶Realignment and integration of R&D and production functions Fuji Xerox has been renovating its means of communicat- Fuji Xerox Advanced Technology integrated the de- Before realignment After realignment ing information and contributing to the dramatic progress velopment functions of Fuji Xerox Engineering which is and integration and integration of communication since it released the rst Xerography- Fuji Xerox R&D Square New company engaged engaged in the development of copiers and printers on Fuji Xerox Engineering in development based plain paper copier in 1962. Even now, communica- Seamless Integration operation commission and part of the development functions of Fuji Xerox Fuji Xerox tion by documents plays an important and indispensable Fuji Xerox Fuji Xerox, and the hardware and software development Security Information System R&D function Advanced role in corporate activities. Visualization functions of Niigata Fuji Xerox Manufacturing, Suzuka Fuji Technology Customization Thus Fuji Xerox believes that it can help customers Suzuka Fuji Xerox R&D function Xerox, and Fuji Xerox Information System. Accordingly, (Started operation on April 1, 2010) Streamlining Production function nd solutions to their increasingly dif cult management Universities Energy and the development department of Fuji Xerox is now concen- Partner resource Niigata Fuji Xerox companies and research R&D function problems by providing them with new value in communi- institutions conservation trating on the development of products as well as of its Manufacturing New company engaged Production function in production cation and with documentation services. platform, marking and other new technologies, while Fuji Fuji Xerox Fuji Xerox R&D Square is a progressive and innova- At Fuji Xerox R&D Square, Fuji Xerox conducts R&D in partnership with Xerox Advanced Technology is developing technologies Imaging Materials Fuji Xerox tive place where a range of knowledge and technologies is universities, research institutions, and other companies to help customers for image reading and paper feeding while engaging in the Manufacturing solve a range of issues and provide them with new value. Fuji Xerox Part of R&D function concentrated. Here, Fuji Xerox can tackle challenges, de- development of modules such as peripheral devices. It Takematsu Center (Started operation on April 1, 2010) velop solutions, and create new value through a customer- Related page: Page 47 (Fuji Xerox R&D Square) oriented viewpoint. 〉〉 Recycling site in China certified by the Chinese government as a model remanufacturing enterprise for electric products Concept of new R&D from the customers’ R&D Square as a base to create new value Fuji Xerox Eco-Manufacturing (Suzhou) Co., Ltd., a recy- viewpoint cling site wholly owned by Fuji Xerox, was certi ed as Fuji Xerox concentrated its R&D bases in the following two a model remanufacturing enterprise for electric prod- As customers expand their business operations on a glob- sites: the R&D Square (for value creation) and the Ebina ucts by the Chinese Ministry of Industry and Information al scale, they face more complex management challenges Center (for manufacturing). Technology. As part of its environmental policies, the with limited time to solve those challenges. The R&D Square, which is designed for value creation, Chinese government launched this certi cation program To help them overcome these dif culties, we opened is located in the Minato Mirai 21 district of Yokohama, near to promote the development of the remanufacturing in- an urban R&D base where people, information, and things the center of Tokyo. There are a number of universities in dustry and to build a society dedicated to energy con- servation and environmental protection. In the program, are exchanged dynamically, under the key concept of its vicinity, and is also near Haneda Airport, one of Japan’s the government certi es industry-leading companies as “Come and Encounter for Innovation.” gateways to Asia. With a long history as an international model remanufacturing enterprises, aiming to foster the Listening to our customers’ speci c management port, the city is expected to achieve further growth in a development of environment-friendly companies. Out of challenges, Fuji Xerox conducts R&D at the base in part- dynamic manner. We will External view of Fuji Xerox Eco-Manufacturing (Suzhou) Co., Ltd. 35 companies certi ed this time, including three IT equip- nership with research institutions and other companies, energetically foster R&D ment companies, Fuji Xerox Eco-Manufacturing (Suzhou) As a responsible manufacturer, Fuji Xerox aims to achieve thereby fostering new, even more practical R&D. in this location in open is the only Japanese-based company. zero land ll, no pollution, and no illegal disposal, and the partnership with other Fuji Xerox Eco-Manufacturing (Suzhou) completely certi cation by the Chinese government demonstrates companies, universities, disassembles, sorts, and recycles used products including that the company’s efforts are understood and valued in and research institutions. copiers, multifunction devices, and cartridges recovered China. Prior to the establishment of the recycling system in by Fuji Xerox (China) from all over China (excluding Hong China, Fuji Xerox built a recycling system for zero land ll, Kong, Macao and Taiwan). This recycling company started no pollution, and no illegal disposal in Japan in 1995 and in operation in January 2008. It has the capacity to disas- the Asia-Paci c region in 2004. The recycling site in China semble and recycle 15,000 devices and 500,000 cartridges Tadahito Yamamoto also received the Monozukuri, Special Environment Award per year, and had achieved a device recycling rate of more at the 19th (2009) Nikkei Global Environment Technology President and Representative Director than 98% as of March 2010. Awards sponsored by Nikkei Inc. Fuji Xerox Co., Ltd.
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Part 6 Development and Exchange of Human Resources by the Fujifilm Group
New Challenges for the Development and TOPIC Exchange of Human Resources FUJIFILM/Fuji Xerox Human Exchange Meeting The Fujifilm Group is focusing on awareness raising and cultural reform and valuing the development of management (core) and global human resources across the Group. Outline On June 4, 2010, the Personnel Division of FUJIFILM Expectations for Holdings held a human exchange meeting between synergy creation FUJIFILM (FF) and Fuji Xerox (FX). These two companies From the viewpoint of are exchanging human resources to achieve the Fuji lm human resource de- Group’s new medium-term management plan by making a velopment, one par- concerted effort using their respective business features. ticipant said that through FX’s internal recruitment system New challenges for human resources more speci c results on higher levels in human resource Since the establishment of FUJIFILM Holdings three launched for young and middle-level employees this scal development, based on trust and cooperation among the years and nine months ago, human resources have been year, employees of FX were able to transfer the expertise development and exchange gradually but steadily exchanged between FF and FX to- they had accumulated at the company to FF, which in turn members of the Group. ward the creation of new business. helped them grow, expand their possibilities, and become In personnel affairs, FUJIFILM Holdings gives rst prior- The meeting was held for members with diversi ed more motivated. Another participant said, We were initially ity to awareness raising and the development of manage- “ job experience and expertise to frankly exchange opinions a bit suspicious about the exchange of human resources ment (core) and global human resources across the Fuji lm ▶ Points and details of FUJIFILM Holdings human resource ’ about the perceived differences between the two com- between FF and FX, but in fact we were able to learn a lot Group, based on its new management plan for 2014, when development and exchange panies, points to be improved in the future, and possible through the exchange and now have mutual respect for the Group will celebrate the 80th anniversary of its foun- 1. Awareness raising and cultural reform synergies. each other.” The opinion was also expressed that the re- dation. In scal 2009, we set the medium-term strategies sources of the two companies (technologies, information ● P rovision of the overnight Seminar for Leaders to for human resources and are now implementing speci c about 220 departmental managers Participants in the meeting and business details) must be made more accessible to measures based on those strategies. ● Provision of FUJIFILM/Fuji Xerox synergy training to employees of both companies to make them more aware In awareness raising and cultural reform, we have Current Department about 144 middle-ranking managers Type (term of office as of June 1, 2010) Former Department of the merits of cooperation. been planning and holding an overnight Seminar for Human Resources Development Group, Human Resources In overseas markets in particular, the companies might Corporate Personnel Div., FUJIFILM Development, Leaders (part II) since two years ago, targeting about 220 2. Development of management (core) and global win greater business chances by reexamining their technol- human resources (5 years and 6 months) Fuji Xerox departmental managers who will lead FUJIFILM and Fuji First Group, Corporate Planning Div., Corporate Strategy, ogy, business, and marketing systems for greater synergy. ● Mutual assignment of human resources between Xerox into the future. For middle-ranking managers, we FUJIFILM Holdings (3 years and 2 months) Fuji Xerox Expectations for the future FUJIFILM and Fuji Xerox Graphic Systems Business Div., International Business expanded the range of the synergy training for FUJIFILM FUJIFILM (8 months) Group, Fuji Xerox All participants agreed that the exchange of human resourc- ● Internal recruitment within the Group and Fuji Xerox leaders, which we held seven times in scal Participants Corporate Market & Business Strategy Div., Corporate Public es is now on a slightly higher level than initially, and needs Fuji Xerox (8 months) Relations Div., FUJIFILM 2008. In scal 2009, we gave this training speci cally to to advance further and expand to include a wider range of FUJIFILM Fuji Xerox Production Services Sales & Marketing/ Graphic Systems Marketing, Fuji Xerox employees, not only limited to general employees but also 144 middle-ranking managers as an opportunity to create Business Div., FUJIFILM Exchange of (4 years and 2 months) human resources senior managers who are close to top management. synergies within the Fuji lm Group and raise their leader- Departmental Departmental Research & Technology Group managers managers ship awareness. Opt & Electoronics Technology, Fuji Xerox FUJIFILM Photonix (2 years and 6 months) In the development of management (core) and global Mutual Director, Corporate Vice President, General Manager of Corporate Lessons from the meeting Middle-ranking assignment Middle-ranking Host human resources, members who are in charge of personnel managers managers Personnel Div., FUJIFILM Holdings Participants in the meeting expressed very speci c opin- Corporate Personnel Div., Corporate Public Relations Div., and CSR affairs at FUJIFILM and Fuji Xerox two operating compa- Group, Corporate General Administration Div., FUJIFILM Holdings ions and talked about how they experienced hardships, ̶ Observers Corporate Personnel Div., FUJIFILM/Corporate Human Resources, General employees General employees identi ed problems, and made responses and efforts to nies within the Group̶regularly meet to frankly exchange Fuji Xerox opinions and discuss speci c measures for the mutual deal with problems. They were indeed strongly commit- exchange and assignment of human resources toward ted to devoting themselves to corporate growth, thinking Topics of the meeting further growth of the Fuji lm Group. Also to expand busi- how both FF and FX could take advantage of the Group’s ness in markets in emerging economies, the two compa- Differences between FF and FX strength and win market competition. nies recruited human resources internally across the Group With regard to the differences, the following opinions were We are now in an increasingly informatized society and a and had more than the expected number of applications expressed at the meeting: FX seems to have success- key to beating our competitors is to increase the synergy ef- fects of the two companies by for those jobs. Employees are becoming increasingly in- fully established a systematic operating process for its one trillion-yen business, while at FF, business operations effectively integrating the busi- terested in the development and use of human resources are conducted in a dynamic manner by empowered indi- ness models of the companies in the Group. viduals. These features to create new ones. To this FUJIFILM Holdings was established with certain mis- themselves are very sig- end, it is critical for the com- sions, one of which was to enable the Fuji lm Group to ni cant and useful, and panies to exchange human create more synergy by utilizing its human assets ex- through mutual supple- resources, for which proactive ibly across the Group for the creation of new business. ment and learning, the measures will be devised and However there is no “miracle drug” available to achieve this two companies will gain implemented. It is also crucial Kouichi Suematsu target, and we must constantly provide Group employees more merits. for each and every employee Corporate Vice President, with a range of educational opportunities and encourage to become more motivated General Manager of them to have higher motivation and passion. FUJIFILM Corporate Personnel Division and committed. Holdings will continue to take on the challenge of achieving FUJIFILM Holdings Corporation
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