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Home , Chris Lake, Deep Dish (duo), Deniz Koyu, Erick Morillo, Fedde Le Grand, Max Vangeli

The Groove Cruise by Whet Travel |

BRAND SNAPSHOT: Over 18,000 lives have been changed forever by an oceanic experience unlike anything on earth. What started in 2004 with a group of 125 friends has now erupted into the world’s largest fl oating festival. Join thousands of the most incredibly beautiful people on the planet as you sail to exotic destinations on gorgeous amenity jammed cruise ships. As seen on The Travel Channel, NY Times, DJ Mag, CNN, FOX, SIRIUS|XM, MTV, Huffi ngton Post, Toronto Star, MTV + many more. Past artist talent has included Markus Schulz, Woods, , Erik Morillo, Sidney Samson, Deniz Koyu, , Benny Benassi, , , Thomas Gold, Mark Knight, Nervo, , EDX, Dimitri Vegas & Like Mike, , Victor Calderone, (Deep Dish), Robbie Rivera, Bad Boy Bill, Chus & Ceballos, Boris, Funkagenda, Chris Lake, , Darude, Donald Glaude, Jonathan Peters, DJ Dan, Prok & Fitch, EC Twins, Lee Burridge among many more! GROOVE CRUISE MIAMI MIAMI, FL NORWEGIAN PEARL JAN 31- FEB 3, 2014

RECAP:

• 16 DECKS OF STATEROOMS AND SUITES EXPERIENCE GROOVE CRUISE MIAMI: #GCX

• 3,000 GUESTS For over 10 years, nearly 3,000 friends set sail from Miami to dance, party, • 12+ PARTIES OVER A 4 DAY listen to great , and enjoy the open sea annually. The Groove Cruise has hosted parties onboard and explored private islands, the SPAN Bahamas, and this time, celebrated the tenth anniversay in 2014, traveled to Cozumel, Mexico. From onboard pool parties and night shows with • OFFICIAL MOVIE: THEGROOVECRUISE.COM/MIAMI production elements competing with the biggest players in the industry to beautiful onshore beach parties and private afterhours, The Groove • PAST HEADLINING DJS SUCH Cruise offered 96 hours of nonstop dancing and sensual stimulation on a AS DEADMAU5, FEDDE LE massive cruiseship. GRAND, BENNY BENASSI, DMITRI VEGAS, LIKE MIKE AND NERVO • FREE BUFFETS AND PAID SPECIALTY RESTAURANTS • SUPERBOWL VIEWING PARTY • MASSIVE SUITE W/BUTLER, PRIVATE POOL, PRIVATE GYM • CASINO GAMBLING ACTIVATION OPPORTUNITY: AND INTERACTIVE DJ TOURNAMENTS Creative activation at Groove Cruise Miami was nearly endless. From onboard branding through banners and signage to stage & DJ booth • GIFT BAGS FILLED WITH takeovers, the Groove Cruise team tailored each partnership package PARTY SWAG in order to get maximum exposure for each . In addition to the outlined sponsorship packages, Groove Cruise offered "a la carte" • 24/7 PROGRAMMING options, such as pool decals, co-branded merchandise, promotional item giveaways, specifi c onboard event takeovers, product through assembled storefronts, and more. GROOVE CRUISE LA

LOS ANGELES, CA GOLDEN PRINCESS SEPTEMBER 2014

RECAP:

• 17 DECKS OF STATEROOMS EXPERIENCE GROOVE CRUISE LA: #GCLA AND SUITES

• 4 POOLS/8 BARS/ROOFTOP In 2013, The Groove Cruise re-launched it's West-Coast version, The THEATER/ GRAND CASINO Groove Cruise LA. In 2014, GCLA underwent a drastic makeover as we took over the stunning Golden Princess, the largest ship ever chartered • 9 STAGES AND 3 LANDMARK by Whet Travel. With over 3000 attendee's attending from 10 + countries DESTINATIONS and 10+ states, the diverse crowd had the weekend of their lives. Groove Cruise LA sailed on October 2nd - 5th 2014, from LA to Catalina Island • CASINO GAMBLING, MINI and Ensenada Mexico. GOLF, AND MORE • HEADLINING DJS INCLUDED: , MICHAEL WOODS, , MORGAN PAGE, SIDNEY SAMSON, DENIZ KOYU, , EC TWINS AND MANY MORE • OFFICIAL AFTERMOVIE: THEGROOVECRUISE.COM/LA EVENT SUMMARY: • GIFT BAGS FILLED WITH GROOVE CRUISE The Groove Cruise LA 2014 was the largest full ship PARTY SWAG AND charter experience in the history of the West Coast, thus making Groove Cruise the world's largest fl oating dance music festival per head per year. SPONSOR MERCHANDISE GCLA 2014 hosted private events at both Catalina Island and Ensenada Mexico. Groove Cruise LA resulted in a 80%+ retention rate of cruisers who booked again for the following year. COMING UP NEXT: MIAMI 2015

MIAMI, FL NORWEGIAN PEARL JAN 28-FEB 1 2015

HIGHLIGHTS:

• ONBOARD THE NORWEGIAN EXPERIENCE GROOVE CRUISE MIAMI: PEARL;

• 4 DAY CRUISE/2 DAYS ON Pre-Sale cabins for Groove Cruise Miami 2015 are offi cially SOLD OUT. A PRIVATE ISLAND IN THE #GCXi will set sail on Jan 28th - Feb 1st onboard the Norwegian Pearl, CARIBBEAN from Miami for a 2 day Fantasea Island takeover, surrounded by nothing but white-sand dance fl oors and turquoise waters in the middle of the • 6 SPECIALTY RESTAURANTS, breathtaking Caribbean! 10 BARS/BOWLING ALLEY • HEADLINING TALENT: NEW WORLD PUNX • INTERACTIVE MEET & GREETS + ACTIVITIES • 6 STAGES, SILENT DISCO AND 5 THEME PARTY EXPERIENCES

ACTIVATION OPPORTUNITY:

As with every Groove Cruise, these 3 day fl oating extravangaza's offer a rare opportunity to engage and interact with their target demographics in a unique and intimate setting. From , re-occuring TV ads and onboard branding to sponsored stages and custom menus. Groove Cruise is a highly customizable platform, where if you can think it, we can make it happen! LINE UP: MIAMI 2015

- miami - January 28 - February 1, 2015 The World’s Largest Floating Dance Music Festival

Arty(Alphabetical • ATBOrder) New World Punx • Thomas Gold MORE ARTISTS TO BE ANNOUNCED SOON! Sailing Onboard the Norwegian Pearl from Miami to Fantasea Island www.TheGrooveCruise.com GROOVE CRUISE DEMOGRAPHICS

The Groove Cruise has consistently drawn a mix of urban jet-setters over the past 10+ years, including high net-worth individuals, tastemakers, networkers, and industry leaders. A typical Groove Cruiser exhibits the following qualities:

• Love of • Looking for the ultimate in vacation experiences • Upwardly mobile • Active across all social media platforms • Style-concious • Involved in the social and nightlife scenes • Uses latest technology and trends to guide material spending

Average: Income $65K-$95k Age 23-40 GROOVE CRUISE GROWTH LOOKING FORWARD The Groove Cruise has experienced over 2,100% growth since 2004, jumping from 125 guests at the fi rst- annual Groove Cruise Miami to over 5,000 guests in 2013. Also in 2013, The Groove Cruise Los Angeles returned, boasting another 2,000 guests from across the country. The Groove Cruise consistently sells out months in advance, and often prior to any lineup release, making it one of those most sought-after party travel experiences in the world. Onboard GCLAX, the event will host nearly 3,000 guests for it's tenth anniversary celebration. Because The Groove Cruise is a highly unique and customized experience, all methods of activation will be explored in order to best fi t your brand.

PAST SPONSORS: • BACARDI (LIQUOR)

• HEINEKEN (BEER)

• PIONEER (ELECTRONICS)

• RED BULL (ENERGY DRINK)

• V-MODA (HEADPHONES)

• PERRIER (BEVERAGE) MEDIA SPONSORS: • NY TIMES

• NBC

• MIXMAG

• DANCING ASTRONAUT

• DJ MAG Clean Smoke • MIAMI HERALD %LECTRONIC#IGARETTESs% ,IQUIDS PRESS & MEDIA COVERAGE

The Groove Cruise has access to a large number of affi liate social networks who consistently post, share and create viral content leading up to and during each event. As a Groove Cruise parnter, your produce will be pushed to all these social outlets, further engaging our highly social network of clientele and media sponsors. SOCIAL MEDIA OUTREACH :

Artist / Organization:Facebook Fans: Followers:

TRAVEL CHANNEL: 995,083+ 786,168+ NY TIMES: 4,718,626+ 10,419,290+ NBC: 2,246,582+ 1,192,661+ MIAMI HERALD: 56,050+ 118,944+ TOTAL DANCING ASTRONAUT: 97,205+ 90,011+ MIXMAG: 10,047+ 161,541+ Facebook Reach: ELEKTRO MAGAZINE: 33,664+ 45,743+ 20,978,911+ CHRIS LAKE: 279,162+ 138,882+ Twitter Reach: MARKUS SCHULZ: 898,883+ 222,706+ 17,428,736+ NERVO: 118,307+ 441,193+ : 1,270,820+ 420,355+ : 1,234,882+ 293,869+ DEADMAU5: 8,094,116+ 2,570,609+ CHUCKIE: 858,624+ 514,063+ THE GROOVE CRUISE: 76,000+ 13,500+ Totals: 20,978,911+ 17,428,736+

DEDICATED E-MAIL OUTREACH EXAMPLE:

Whet Travel Database: 36,000+ Groove Cruise Past Attendees: 17,000+ Groove Cruise Affi liates: 1,750+ Newletter Inclusions: 1,000,000+

Total: 1,054,750+ unique e-mail addresses PRESS & MEDIA COVERAGE

PRINT/BROADCAST/ONLINE:

• The Travel Channel rated The Groove Cruise the "#1 Place in the World to ‘Get Your Groove on’" (ahead of Mykonos, Vegas, and Paris) • Mentions on television channels such as CNN, TELEMUNDO, and FOX NEWS, MTV & DECO DRIVE • Mentions in various print publications such as The Times, 944, TimeOut NY, DJ Times, DJ Mag, Toronto Star, Montreal Gazette, Orlando Sentinel and more • Radio mentions on SiriusXM, Clearchannel, and more • Media such as A3TV, Housemusic TV, Wantickets, NapkinNights.com, Dancing Astronaut, EDM Sauce, and many more • On board visits from reporters from USA Today, GQ, Mixmag,The New York Times, , The Miami Herald, DJ Mag, and others • Groove Cruise Radio - a highly popular iTunes Top 100 weekly podcast with over 120,000 listeners, featuring mixes from past and present Groove Cruise DJs AFFILIATE NETWORK

THE GROOVE CRUISE GLOBAL AFFILIATE NETWORK

• The Groove Cruise currently manages a network of over 1,600 trendsetting affi liates in various markets. • These affi liates are specialized in promotions, nightlife photography, event planning, talent acquisition, fashion, video production, and lifestyle entertainment • Promotional outlets include email, social networks, forums, event marketing, , promotions and street teams, SEO, blogging, SMS markteting, sweepestakes, and more • Notable affi liates include The Opium Group, .com, Dancing Astronaut, Clubplanet.com, Clubvibes.com, Clubzone.com, Stuff Magazine, NapkinNights.com, Wantickets.com, Armada Magazine, A3TV, Tilllate.com, Mixmag, Global Adrenaline, DJ Mag, DJ Times, and others WHET TRAVEL OVERVIEW

Whet = Excitement! Whet Travel Inc. is a 10 year old experiential travel company that was formed to create large scale one of a kind unforgettable experiences for music lovers and those who belong to a strong affinity. Each year thousands of people from around the world embark on a journey unlike anything on earth and return as raving members of the Whet Fam. Whet Travel is affiliated with some of the world's top companies, is always on the cutting edge of technology and upholds the highest service standards.

• Music and Theme Cruises - Whet Travel is one of only a handful of companies that has a proven track record of initiating, negotiating, promoting, and producing full and half ship charters of some of the best cruise ships in the world

• Worked with nearly all major cruise lines, including Norwegian, Carnival, Royal Caribbean, Celebrity, Princess Cruise Lines, and MSC

• Whet Travel produces Aventura Dance Cruise - The World's Largest Salsa, Bachata, and Latin Dance Cruise; Shiprocked - The Ultimate Rock and Roll Vacation; Motorhead's Motorboat - The Loudest Ship in The World; The Zen Cruise - A Transformational Journey at Sea, Inception at Sea- Spring break will never be the same...

• Cruise Event GPS specializes in corporate events and incentives on cruise ships.

WWW.WHETTRAVEL.COM PARTNERSHIP OPPORTUNITIES

THE GROOVE CRUISE IS OFFERING AN EXCLUSIVE OPPORTUNITY FOR ONE COMPANY TO BECOME* THE PRESENTING TITLE SPONSOR. YOUR AND BUSINESS NAME WILL BE INTEGRATED WITH THE EVENT LOGO/CREATIVE AS PART OF THE BRANDING FOR THIS EVENT.

1 NAMING RIGHTS Cost: $100,000 TITLE SPONSORSHIP | ONE AVAILABLE PRE-EVENT • Dedicated channel for viewing in all staterooms • Title naming rights to event • Branded VIP bracelets • Category exclusivity • Stencil of logo for bodypainters • Primary media mention • Branded temporary tattoos • Primary logo inclusion and placement on all • Dedicated photographer marketing materials • Visual branding opportunities • First right of refusal to sponsor all Cruise POST-EVENT Control pre-cruise events (including and • First right of refusal to sponsor future Groove sweepestakes partnershipes) Cruise naming rights • Mention and logo inclusion in all pre-event • Event recap video coverage • Mention and logo inclusion in all post-event ONSITE coverage • (1) Branded VIP party including 400 VIP guests, banners/signage placement, and of • (2) On board/destination events, including naming rights to parties on all fl yers and schedules, a pool, theatre, and/or beach party, signage/banner placement, distribution of promotional materials • (10) Complimentary staterooms (Valued at $20,000), up to 4 guests per room • Category exclusivity • Brand ambassadors • Giveaways for contests • Stateroom activation • Gift bag inclusion • Branded room keycards PARTNERSHIP OPPORTUNITIES 2 PLATINUM PARTNER Cost: $50,000 PRE-EVENT • (5) Complimentary staterooms (maximum 4 • Media mention on all marketing materials people per cabin) • Logo inclusion on all marketing materials • Category exclusivity • Mention and logo inclusion in all pre-event • Gift bag inclusion coverage • Stateroom activation • Inclusion in all retail and sweepestakes • Promotional merchandise partnerships • Visual branding opportunities • In-cabin video , limited to a 3-minute ONSITE loop played on over 1,200 television screens • (1) Branded VIP party, including 400 guests, continuously throughout the duration of the banners/signage placement, and distribution of event promotional merchandise • (1) Onboard/destination event, including logo POST-EVENT placement on all fl yers and schedules, a pool, • Post-event recap video theatre, and/or beach party, signage/banner • Mention & logo inclusion in post-event editorials placement, distribution of promotional materials & photo galleries 3 GOLD PARTNER Cost: $15,000 PRE-EVENT distribution of promotional merchandise • Media mention on all marketing materials • Signage/banner placement • Logo inclusion on all marketing materials • Promotional merchandise • Visual branding opportunities ONSITE • In-cabin video promotion, limited to a 3-minute • (1) Complimentary stateroom (maximum 4 loop played on over 1,200 television screens people per cabin) continuously throughout the duration of the • Brand ambassadors event • Giveaways for contests • Name on all fl yers and schedules POST-EVENT • Branded pool, theatre or beach party, including • Post-event recap video 4 GIFT BAG INCLUSION Cost: $2,000 • (1) promotional item in each gift bags (2,300 total) • Logo placement on giftbags VENDOR OPPORTUNITIES 1 TITLE SPONSOR Cost: $5,000 • Display Ad Signage (Located in High Volume Traffi c Areas) • Pre Cruise Offi cial Recognition / Announcement to all attendees via email & Social Media Posts • Promotional Flyer Distributionn in Every Cabin • 50/50 Net Profi t Share • 1/16 Page Ad Included in Cruise Ship's Onboard Newsletter • Ability to Sell Merchandise at the Offi cal Merchandise Store 2 MERCHANDISE SPONSOR Cost: $2,000 • Ability to Sell Merchandise at Offi cial Merchandise Store • 50/50 Net Profi t Share ACTIVIATION FEATURED ARTISTS

The Groove Cruise is known for featuring the top dance music artists from all over the globe. The Groove Cruise is also one of the the only events in the dance music industry providing one-on-one, artist-fan interaction. This creates an experience that is special for the guests, but also provides our partners with the unique opportunity to expose their brand(s) to some of the most infl uential DJs in the world.

DEADMAU5 FEDDE LE GRAND

• Winner of International Dance Music Awards "Best • Placed within the top 20 of in DJ Mag's Top Canadian DJ," "Best Artist," and "Best Electro Track" 100 DJs poll for the past 5 years in a row (for "Ghosts 'n' Stuff") • Co-founded Flamingo Recordings • Nominated for 5 Grammys over the past 5 years • Best known for "Put Your Hands Up 4 ," which • Placed as high as #4 in the reached the top 5 on DJ Mag Top 100 DJs poll the Chart • His music has been included • Mixes a weekly radio in several video game titles, show called "Dark including Grand Theft Auto, Light Sessions," Goldeneye007, The Sims 3, and more airing every Friday on satellite radio

BENNY BENASSI DIMITRI VEGAS & LIKE MIKE

• Best known for his 2003 summer club hit "Satisfaction" • Currently hold the #6 spot on the • Received Grammy Award for "Best DJ Mag Top 100 DJs poll Remixed Recording" in 2008 for his • Prodcued "Chattahoochee," the 2013 of Public Enemy's "Bring the Noise" Anthem, reaching #2 on the Belgian Chart • His track "Hit My Heart" • Received the contested opened the world- "Breakthrough DJ" award famous Victoria's Secret at the 2013 International Fashion Show, Dance Music Awards • Received several accolades • Produced "Mammoth," the throughout his career, including Danish Music Awards, track that topped the Beatport Chart at #1 for four Italian Dance Music Awards, DJ Mag Tune of the weeks running, dominated global music charts, and Year, and the European Border Breaker Award was named "Track of the Month" by Dancing Astronaut EXECUTIVE TEAM MEMBERS

JASON BEUKEMA Jason Beukema owns 5 travel companies all focused on creating outrageous travel experiences. Whet means 'To Excite' in the dictionary and everything Jason does revolves around delivering excitement to the lives of his clients. Whet Travel is the #1 Fastest Growing Travel Company in South FL by South FL Biz Journal 2013, as well as Travel Channel's (#1 in the WORLD to 'Get Your Groove On!' Jason has also been a featured speaker at: CLIA Cruise360, Travel Weekly Cruise World, OSSN Travel Agent Forum, The Mark Travel Corporation, MBCC Champions of Business, Tourism Matters + more. He's lived in Australia, Ecuador, LA, Seattle, and Atlanta. Jason is the youngest person ever to charter an entire cruise ship, and has received Young Professional of the Year Award from ASTA (American Society Travel Agents).

RYAN FITZPATRICK

Ryan Fitzpatrick is the VP of Entertainment and Talent Buyer for The Groove Cruise. He brings a background of logistics, event coordination, and marketing. Ryan was the fi rst full time employee of The Groove Cruise starting as Director of Marketing in 2009. Since joining the team Ryan's role in the company has shifted to focus on the task of talent buying, music coordination, & oversight of all onboard entertainment of both Groove Cruise Miami and LA. Ryan is passionate about sports, health and fi tness, and is regularly found boarding an airplane on his way to a new and exciting destination.

RAFI LEIBOWITZ

Rafi Leibowitz currently serves as Marketing Director for Whet Travel/The Groove Cruise. Originally from Manchester, England, Rafi moved to the US in 2004 and upon graduation from Arizona State University with a degree in , he moved to Miami and has been working with Whet Travel since 2012. Rafi specializes in all forms of E-marketing, as well as strategic partnership formation, social media management, and currently manages the Groove Cruise's network of over 1600 affi liate promoters. Rafi is also a passionate traveler, sports fanatic, and food enthusiast.