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Groove Cruise Deck 2014 102414.Indd The Groove Cruise by Whet Travel MIAMI | LOS ANGELES BRAND SNAPSHOT: Over 18,000 lives have been changed forever by an oceanic experience unlike anything on earth. What started in 2004 with a group of 125 friends has now erupted into the world’s largest fl oating dance music festival. Join thousands of the most incredibly beautiful people on the planet as you sail to exotic destinations on gorgeous amenity jammed cruise ships. As seen on The Travel Channel, NY Times, DJ Mag, CNN, FOX, SIRIUS|XM, MTV, Huffi ngton Post, Toronto Star, MTV + many more. Past artist talent has included Markus Schulz, Michael Woods, Morgan Page, Erik Morillo, Sidney Samson, Deniz Koyu, Deadmau5, Benny Benassi, Roger Sanchez, Ferry Corsten, Thomas Gold, Mark Knight, Nervo, Sander Van Doorn, EDX, Dimitri Vegas & Like Mike, Dirty South, Victor Calderone, Sharam (Deep Dish), Robbie Rivera, Bad Boy Bill, Chus & Ceballos, Boris, Funkagenda, Chris Lake, Max Vangeli, Darude, Donald Glaude, Jonathan Peters, DJ Dan, Prok & Fitch, EC Twins, Lee Burridge among many more! GROOVE CRUISE MIAMI MIAMI, FL NORWEGIAN PEARL JAN 31- FEB 3, 2014 RECAP: • 16 DECKS OF STATEROOMS AND SUITES EXPERIENCE GROOVE CRUISE MIAMI: #GCX • 3,000 GUESTS For over 10 years, nearly 3,000 friends set sail from Miami to dance, party, • 12+ PARTIES OVER A 4 DAY listen to great house music, and enjoy the open sea annually. The Groove Cruise has hosted parties onboard and explored private islands, the SPAN Bahamas, and this time, celebrated the tenth anniversay in 2014, traveled to Cozumel, Mexico. From onboard pool parties and night shows with • OFFICIAL MOVIE: THEGROOVECRUISE.COM/MIAMI production elements competing with the biggest players in the industry to beautiful onshore beach parties and private afterhours, The Groove • PAST HEADLINING DJS SUCH Cruise offered 96 hours of nonstop dancing and sensual stimulation on a AS DEADMAU5, FEDDE LE massive cruiseship. GRAND, BENNY BENASSI, DMITRI VEGAS, LIKE MIKE AND NERVO • FREE BUFFETS AND PAID SPECIALTY RESTAURANTS • SUPERBOWL VIEWING PARTY • MASSIVE SUITE W/BUTLER, PRIVATE POOL, PRIVATE GYM • CASINO GAMBLING ACTIVATION OPPORTUNITY: AND INTERACTIVE DJ TOURNAMENTS Creative activation at Groove Cruise Miami was nearly endless. From onboard branding through banners and signage to stage & DJ booth • GIFT BAGS FILLED WITH takeovers, the Groove Cruise team tailored each partnership package PARTY SWAG in order to get maximum exposure for each brand. In addition to the outlined sponsorship packages, Groove Cruise offered "a la carte" • 24/7 PROGRAMMING options, such as pool decals, co-branded merchandise, promotional item giveaways, specifi c onboard event takeovers, product sales through assembled storefronts, and more. GROOVE CRUISE LA LOS ANGELES, CA GOLDEN PRINCESS SEPTEMBER 2014 RECAP: • 17 DECKS OF STATEROOMS EXPERIENCE GROOVE CRUISE LA: #GCLA AND SUITES • 4 POOLS/8 BARS/ROOFTOP In 2013, The Groove Cruise re-launched it's West-Coast version, The THEATER/ GRAND CASINO Groove Cruise LA. In 2014, GCLA underwent a drastic makeover as we took over the stunning Golden Princess, the largest ship ever chartered • 9 STAGES AND 3 LANDMARK by Whet Travel. With over 3000 attendee's attending from 10 + countries DESTINATIONS and 10+ states, the diverse crowd had the weekend of their lives. Groove Cruise LA sailed on October 2nd - 5th 2014, from LA to Catalina Island • CASINO GAMBLING, MINI and Ensenada Mexico. GOLF, AND MORE • HEADLINING DJS INCLUDED: ERICK MORILLO, MICHAEL WOODS, COSMIC GATE, MORGAN PAGE, SIDNEY SAMSON, DENIZ KOYU, SWANKY TUNES, EC TWINS AND MANY MORE • OFFICIAL AFTERMOVIE: THEGROOVECRUISE.COM/LA EVENT SUMMARY: • GIFT BAGS FILLED WITH GROOVE CRUISE The Groove Cruise LA 2014 was the largest full ship electronic music PARTY SWAG AND charter experience in the history of the West Coast, thus making Groove Cruise the world's largest fl oating dance music festival per head per year. SPONSOR MERCHANDISE GCLA 2014 hosted private events at both Catalina Island and Ensenada Mexico. Groove Cruise LA resulted in a 80%+ retention rate of cruisers who booked again for the following year. COMING UP NEXT: MIAMI 2015 MIAMI, FL NORWEGIAN PEARL JAN 28-FEB 1 2015 HIGHLIGHTS: • ONBOARD THE NORWEGIAN EXPERIENCE GROOVE CRUISE MIAMI: PEARL; • 4 DAY CRUISE/2 DAYS ON Pre-Sale cabins for Groove Cruise Miami 2015 are offi cially SOLD OUT. A PRIVATE ISLAND IN THE #GCXi will set sail on Jan 28th - Feb 1st onboard the Norwegian Pearl, CARIBBEAN from Miami for a 2 day Fantasea Island takeover, surrounded by nothing but white-sand dance fl oors and turquoise waters in the middle of the • 6 SPECIALTY RESTAURANTS, breathtaking Caribbean! 10 BARS/BOWLING ALLEY • HEADLINING TALENT: NEW WORLD PUNX • INTERACTIVE MEET & GREETS + ACTIVITIES • 6 STAGES, SILENT DISCO AND 5 THEME PARTY EXPERIENCES ACTIVATION OPPORTUNITY: As with every Groove Cruise, these 3 day fl oating extravangaza's offer brands a rare opportunity to engage and interact with their target demographics in a unique and intimate setting. From product placement, re-occuring TV ads and onboard branding to sponsored stages and custom menus. Groove Cruise is a highly customizable platform, where if you can think it, we can make it happen! LINE UP: MIAMI 2015 - miami - January 28 - February 1, 2015 The World’s Largest Floating Dance Music Festival Arty(Alphabetical • ATBOrder) New World Punx • Thomas Gold MORE ARTISTS TO BE ANNOUNCED SOON! Sailing Onboard the Norwegian Pearl from Miami to Fantasea Island www.TheGrooveCruise.com GROOVE CRUISE DEMOGRAPHICS The Groove Cruise has consistently drawn a mix of urban jet-setters over the past 10+ years, including high net-worth individuals, tastemakers, networkers, and industry leaders. A typical Groove Cruiser exhibits the following qualities: • Love of Electronic Dance Music • Looking for the ultimate in vacation experiences • Upwardly mobile • Active across all social media platforms • Style-concious • Involved in the social and nightlife scenes • Uses latest technology and marketing trends to guide material spending Average: Income $65K-$95k Age 23-40 GROOVE CRUISE GROWTH LOOKING FORWARD The Groove Cruise has experienced over 2,100% growth since 2004, jumping from 125 guests at the fi rst- annual Groove Cruise Miami to over 5,000 guests in 2013. Also in 2013, The Groove Cruise Los Angeles returned, boasting another 2,000 guests from across the country. The Groove Cruise consistently sells out months in advance, and often prior to any lineup release, making it one of those most sought-after party travel experiences in the world. Onboard GCLAX, the event will host nearly 3,000 guests for it's tenth anniversary celebration. Because The Groove Cruise is a highly unique and customized experience, all methods of activation will be explored in order to best fi t your brand. PAST SPONSORS: • BACARDI (LIQUOR) • HEINEKEN (BEER) • PIONEER (ELECTRONICS) • RED BULL (ENERGY DRINK) • V-MODA (HEADPHONES) • PERRIER (BEVERAGE) MEDIA SPONSORS: • NY TIMES • NBC • MIXMAG • DANCING ASTRONAUT • DJ MAG Clean Smoke • MIAMI HERALD %LECTRONIC#IGARETTESs% ,IQUIDS PRESS & MEDIA COVERAGE The Groove Cruise has access to a large number of affi liate social networks who consistently post, share and create viral content leading up to and during each event. As a Groove Cruise parnter, your produce will be pushed to all these social outlets, further engaging our highly social network of clientele and media sponsors. SOCIAL MEDIA OUTREACH EXAMPLE: Artist / Organization:Facebook Fans: Twitter Followers: TRAVEL CHANNEL: 995,083+ 786,168+ NY TIMES: 4,718,626+ 10,419,290+ NBC: 2,246,582+ 1,192,661+ MIAMI HERALD: 56,050+ 118,944+ TOTAL DANCING ASTRONAUT: 97,205+ 90,011+ MIXMAG: 10,047+ 161,541+ Facebook Reach: ELEKTRO MAGAZINE: 33,664+ 45,743+ 20,978,911+ CHRIS LAKE: 279,162+ 138,882+ Twitter Reach: MARKUS SCHULZ: 898,883+ 222,706+ 17,428,736+ NERVO: 118,307+ 441,193+ FEDDE LE GRAND: 1,270,820+ 420,355+ GARETH EMERY: 1,234,882+ 293,869+ DEADMAU5: 8,094,116+ 2,570,609+ CHUCKIE: 858,624+ 514,063+ THE GROOVE CRUISE: 76,000+ 13,500+ Totals: 20,978,911+ 17,428,736+ DEDICATED E-MAIL OUTREACH EXAMPLE: Whet Travel Database: 36,000+ Groove Cruise Past Attendees: 17,000+ Groove Cruise Affi liates: 1,750+ Newletter Inclusions: 1,000,000+ Total: 1,054,750+ unique e-mail addresses PRESS & MEDIA COVERAGE PRINT/BROADCAST/ONLINE: • The Travel Channel rated The Groove Cruise the "#1 Place in the World to ‘Get Your Groove on’" (ahead of Mykonos, Vegas, and Paris) • Mentions on television channels such as CNN, TELEMUNDO, and FOX NEWS, MTV & DECO DRIVE • Mentions in various print publications such as The New York Times, 944, TimeOut NY, DJ Times, DJ Mag, Toronto Star, Montreal Gazette, Orlando Sentinel and more • Radio mentions on SiriusXM, Clearchannel, and more • Media such as A3TV, Housemusic TV, Wantickets, NapkinNights.com, Dancing Astronaut, EDM Sauce, Beatports and many more • On board visits from reporters from USA Today, GQ, Mixmag,The New York Times, Rolling Stone, The Miami Herald, DJ Mag, and others • Groove Cruise Radio - a highly popular iTunes Top 100 weekly podcast with over 120,000 listeners, featuring mixes from past and present Groove Cruise DJs AFFILIATE NETWORK THE GROOVE CRUISE GLOBAL AFFILIATE NETWORK • The Groove Cruise currently manages a network of over 1,600 trendsetting affi liates in various markets. • These affi liates are specialized in promotions, nightlife photography, event planning, talent acquisition, fashion, video production, and lifestyle entertainment • Promotional outlets include email, social networks, forums, event marketing, advertising, promotions and street teams, SEO, blogging, SMS markteting, sweepestakes, and more • Notable affi liates include The Opium Group, Beatport.com, Dancing Astronaut, Clubplanet.com, Clubvibes.com, Clubzone.com, Stuff Magazine, NapkinNights.com, Wantickets.com, Armada Magazine, A3TV, Tilllate.com, Mixmag, Global Adrenaline, DJ Mag, DJ Times, and others WHET TRAVEL OVERVIEW Whet = Excitement! Whet Travel Inc. is a 10 year old experiential travel company that was formed to create large scale one of a kind unforgettable experiences for music lovers and those who belong to a strong affinity.
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