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KFC Can Trace Every Single One at Every ® Exchange 1966 - The Kentucky Fried Chicken Corporation Traceability goes public. Our chickens all have a unique supplier code, 1969 - The Kentucky Fried Chicken Corporation batch number and best before date, to ensure is listed on the New York Stock that KFC can trace every single one at every ® Exchange. stage of its journey, from farm to restaurant 1971 - More than 3,500 franchised and Selecting the Best company-owned restaurants are in KFC select only the finest quality, perfectly aged worldwide operation when Heublein Inc. chicken and only choose the prime cuts. Add acquires KFC Corporation. on their secret recipe coating and signature 1976 - An independent survey ranks the marinades, and you’ve got the irresistible taste Colonel as the world’s second most their customers love and their competitors just recognisable celebrity. can’t beat. 1979 - KFC cooks up 2.7 billion pieces of Preparation chicken. There are approximately 6,000 All the KFC Original Recipe and Hot & Spicy MARKET Americana is one of the Middle East’s most ACHIEVEMENTS KFC restaurants worldwide with sales of products are freshly breaded in-store using their KFC is the largest chicken restaurant brand in the successful group of companies operating AMRB market research agency’s youth study more than $2 billion. unique blend of eleven herbs and spices or world, having 15,000 outlets in more than 100 consumer foods, restaurants and food-related ranked KFC as the favorite fast-food brand 1980 - Colonel Harland Sanders, who came to Committed to serving high quality and Halal special blend of hot spices – just one reason why nations serving nearly eight million customers products. This amazing success story started among the Emirati teens. symbolise quality in the food industry, food to their consumers, at KFC they guarantee it takes up to eight weeks to train their cooks. around the world, every day. in Kuwait in 1964 with the establishment of a KFC’s digital campaign won the “Best dies after being stricken with leukemia. all products served at their stores in the Middle Practicing the strictest standards of hygiene The Kentucky Fried Chicken concept was small trading company which then opened its Campaign for a Fast Growth Market” at the Flags on all Kentucky state buildings fly at East and North Africa are 100% Halal, inspected and food safety in their stores; you can be sure introduced to the Middle East region by franchise first restaurant (Wimpy) in 1970. Today, the Internationalist Awards. half-mast for four days. and approved by local authorities and Islamic that every product you eat at KFC has been partner Americana when the first KFC store Americana Group operates more than 1,000 1982 - Kentucky Fried Chicken becomes a authorities at the countries of export. thoroughly cooked and is safe for consumption. was opened in Kuwait on 25th September 1973. restaurants with more than 45,000 employees HISTORY subsidiary of R.J. Reynolds Industries, Inc Enjoy Since then, the Middle East region has grown across fifteen countries between the Atlantic 1930 - In the midst of the depression, Harland (now RJR Nabisco, Inc) when Heublein, RECENT DEVELOPMENTS At KFC, they pride themselves on serving great up with the amazing taste of KFC and the menu Ocean and Caspian Sea. Sanders opens his first restaurant in Inc is acquired by Reynolds. KFC develops new family meal “big box” variety tasting food. Every single one of their products continues to include Original Recipe chicken, In demographic segmentation, the market is the small front room of a gas station 1986 - PepsiCo, Inc acquires KFC from RJR of sandwiches, chicken on bon, chicken strips and has a clearly defined holding period, after which made with the same great taste Colonel Harland divided into groups based on an age, gender, in Corbin, Kentucky. Sanders serves as Nabisco, Inc. also add shrimp range of sandwiches and platters they throw it away. Sanders created more than a half-century ago. family size, income, occupation, religion, race and station operator, chief cook and cashier 1997 - PepsiCo, Inc announces the spin-off of which give the customer wide range of variety to Every restaurant is checked out by trained The brand’s presence today stretches across nationality. KFC suits different family lifestyles and and names the dining area “Sanders its quick service restaurants - KFC, Taco choose. inspectors at least every twelve weeks, and twelve countries and 74 cities in the region, sizes, targeting both genders between the ages 6 Court & Café.” Bell and Pizza Hut - into Tricon Global mystery diners evaluate product quality and operating more than 450 restaurants. to 65. It started out targeting the upper to middle 1936 - Kentucky Governor Ruby Laffoon Restaurants, Inc. PROMOTION service in each restaurant every four weeks. KFC forms part of Yum! Brands, Inc., which is class but gradually dropped down their pricing makes Harland Sanders an honorary 2002 - Tricon Global Restaurants, Inc, the KFC has been very active in promotional It means they constantly make sure that every the world’s largest restaurant system with over strategy focusing on the middle to lower class Kentucky Colonel in recognition of his world’s largest restaurant company, deals as well as advertisements. It is always single meal they serve tastes as irresistible as it 45,000 KFC, A&W All-American Food, Taco Bell, people to penetrate both sides of the market. contributions to the state’s cuisine. changes its corporate name to YUM! engaging its customers with fun and spirited TV should be. So enjoy! Long John Silver’s and Pizza Hut restaurants KFC has outlets internationally and sells its 1939 - The Sanders Court & Café is first listed in Brands, Inc. In addition to KFC, the commercials. It’s most successful campaign is around the world. In the region, the brand is products according to geographic needs of Duncan Hines’ “Adventures in Good Eating.” company owns A&W® All-American its on-going “so good” jingle that www.kfc-arabia.com supported by Yum! Restaurants International the customer. As most fast food brands the Fire destroys The Sanders Court & Café, Food® Restaurants, Long John Silvers®, has been incorporated in all the (Middle East, North Africa, Pakistan and Turkey) brand is tailored to the fast paced lifestyle of its but it is rebuilt and reopened. Pizza Hut® and Taco Bell® restaurants. announcements on televisions, Restaurant Support Centre. customers. The pressure cooker is introduced. Soon 2006 - KFC International launches global billboards, flyers and radio. thereafter Colonel Sanders begins using it re-image as it unveils an astronomical Partnering with the famous Arabs to fry his chicken to give customers fresh 87,500 square foot new Colonel Sanders Got Talent TV program, it recently chicken, faster. logo that is visible from space. also operated a digital campaign 1940 - Birthdate of the Original Recipe KFC originally known as Kentucky Fried using social media and mobile 1952 - The Colonel begins actively franchising his Chicken is a fast food restaurant chain founded applications, engaging its clients chicken business by traveling from town in Louisville, Kentucky. The opening of the first through competitions. KFC is always updating its to town and cooking batches of chicken KFC outlet in Kuwait in 1973 gave KFC its print ads and brochures retaining its customers for restaurant owners and employees. inauguration in the Middle East and Americana by offering them coupons and vouchers. The Colonel awards Pete Harman of Salt a major foray as it ventured into the global Lake City with the first KFC franchise. franchise business. The brand’s presence today BRAND VALUES A handshake agreement stipulates a stretches across twelve countries and 74 cities The brand personality is viewed as ambitious payment of a nickel to Sanders for each in the region, operating more than 530 and authoritarian. It also promotes family chicken sold. restaurants. engagements with its bundled 1955 - An interstate highway is built to bypass items served in family sized Corbin, Kentucky. Sanders sells the PRODUCT meals at a cheaper rate. service station on the same day that he KFC’s specialty is fried chicken served At KFC, they are receives his first social security check in pieces and different forms. KFC’s committed to Gold for $105. After paying debts owed, he primary product is pressure-fried Standard Quality which is virtually broke. He decides to go on pieces of chicken made with the guarantees their finger the road to sell his Secret Recipe to original recipe. The other chicken lickin’ good food. Which is restaurants. offering, extra crispy, is made using a why they only use the best 1957 - Kentucky Fried Chicken first sold in buckets garlic marinade and double dipping suppliers who follow strict 1964 - Kentucky Fried Chicken has more than the chicken in flour before deep codes of practice on food safety, 600 franchised outlets in the United frying. It also sells wraps, salads quality and halal procedures – States, Canada and the first overseas and sandwiches and offers a line of plus they are regularly audited by outlet, in England. roasted chicken products, side dishes independent experts. Sanders sells his interest in the US and desserts. It well known for its Every day, millions of people enjoy company for $2 million to a group of family and value packs and has recently KFC, so they think you have the right Things you didn’t know about investors headed by John Y Brown Jr, introduced a supreme shrimp selection. to know about their chicken. That’s why KFC future governor of Kentucky. The Colonel Imported Products the only thing they keep secret is their recipe. remains a public spokesman for the All imported products are certified Halal by the Suppliers KFC has a nutrition information guide for its menus company.
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