Contact:

Reggie Dance Coyne PR (973) 588-2262 (office) (973) 934-0099 (cell) [email protected]

Jeep®, Carmelo Anthony and to Promote “Power by Design” USA Event in NYC Jeep® Brand to Offer Opportunity to Compete against Carmelo Anthony and Win Trip to to See USA Basketball Exhibition Game

May 31, 2012, New York - Who:

New York Knicks All-Star and USA Basketball team member Carmelo Anthony; USA Basketball Legend and former All Star Allan Houston; Kim Adams House, Head of Jeep® Brand Advertising.

What:

To celebrate its partnership with USA Basketball, the Jeep brand is bringing the game to the heart of NYC with its “Power By Design” event. Participants will be challenged to make 12 consecutive free throws on a regulation basket for the opportunity to go up against USA Basketball team member Carmelo Anthony. Each basket made will unlock customizable features of the 2012 Jeep Wrangler. The first person to assemble the animated vehicle will be named the winner of the challenge and take home the grand prize which includes a live game of J-E-E-P with Carmelo Anthony, trip for two to Las Vegas to attend a USA Basketball Exhibition game.

When:

Monday, June 4, between 9 a.m. – 3 p.m. Carmelo Anthony on-site from 2 p.m. – 3 p.m. Allan Houston on-site from 1 p.m. – 2 p.m.

Where:

Flatiron Plaza-South located at 23rd and Broadway, New York, NY

Why:

To build awareness and excitement for Jeep and USA Basketball this summer. For more information please visit www.Jeep.com/USAB.

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