NOVEMBER 2016 Newsletter from the CII Media & Entertainment Division

EMBRACING DISRUPTION TO STAY COMPETITIVE CONVERGENCE IS

CHANDRAJIT BANERJEE Director General, CII NOW A REALITY POLICY NOTES CII-BCG report Convergence, the new multiplier for Get Disrupted to M&E’s $100 billion vision, was unveiled at the Big Innovate The fi fth edition of the CII Big Picture Picture Summit Summit has proved its worth as a platform for M&E industry stakehold- ers to deliberate on challenges and ways to overcome them in order to achieve the growth target of $100 billion for the industry in the next fi ve to seven years. This year, we focussed on ‘Embracing Disruption to Stay Competitive’. We are witnessing technology setting a relent- less pace of change and start-ups driving this change across the world. They are the new frontiers of innovation and disruption. The deliberations on this theme provided useful insights for us to I&B minister Mr M Venkaiah Naidu addressing industry leaders at The CII-Big Picture Summit move forward. inauguralCaption session It was the talking point in various ses- sions refl ecting the importance of get- The fi fth edition of Confederation of Indian ting disrupted to innovate and redefi ne Industry’s Big Picture Summit 2016 ended business modules. on a bright note, opening up new avenues for CII has been working relentlessly to better business modules. make this possible through its vision Minister of Information and Broadcasting, to create growth templates in all M&E Mr M. Venkaiah Naidu, has said that digital verticals and bring the industry together and mobile tools have been leading to para- so that they can speak in one voice on all digm shifts in the M&E sector. major issues. The growth of varied platforms such as In its endeavour, CII is constantly being 4G, broadband, mobile technologies, digital guided by the fi nest of the creative and Mr Sudhanshu Vats, Chairman, CII Nation- media has enabled the M&E sector to move business minds of the M&E sector- the al Committee on Media & Entertainment towards “Convergence across platforms and government, regulator, academia and and Group CEO, Viacom 18 Media Pvt. Ltd. content”. The Government of ’s “Make civil society. and Col. Rajyavardhan Rathore, Minister of in India”, “Skill India” and “Digital India” State for Information & Broadcasting We, at CII, strongly believe that India campaigns were clearly positive signals of is set to emerge as a global media and the new transformation including GST. entertainment hub. But we need to map the current global needs and chart out a carefully planned path to convert this be- lief into reality. Send your views to our I&B Ministry would play the facilitator’s M&E division head [email protected] role for the M&E Sector

QUOTE Mr M. Venkaiah Naidu, Hon’ble Minister of Information & Broadcasting

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CCIIII NNewsletter_Nov_2016.inddewsletter_Nov_2016.indd 1 111-11-20161-11-2016 PMPM 12:05:4412:05:44 POLICY MAKERS AT THE CII BIG PICTURE SUMMIT TAKE AWAYS ENSURE PARITY FRIENDS FOR SUCCESS

Convergence is not happening, but conver- Technology and data are your friends, not gence has happened. Sooner or later we will foes. Technology/ data and content are gener- see the kind of consolidation we are witnessing ally viewed as two sides of a coin. Instead, we in the West. The regulatory framework must need to see them as a potent currency that pre-empt this and prepare for it. This means can revolutionise success rates and monetiza- ensuring parity across different forms of media tion CII-BCG Report on Convergence: The new multiplier for M&E’s $100 billion vision so that there is no regulatory arbitrage

I&B minister Mr M Venkaiah Naidu addression industry lead- ers at the CII-Big Picture Summit inaugural session PROFESSIONALS NEEDED TREMENDOUS OPPORTUNITY

In the M&E sector, there are hundreds and India has a huge opportunity to position itself hundreds of jobs in the non-glamour, behind as a digital R&D content hub for the world. the content world. There is a need for profes- Digital platforms are proliferating and there are sionals trained in analytics to draw consumer tremendous opportunity that never existed be- Mr Minister of State Skill Development and Entrepreneurship (I/C) & insights for new content, engage consumers fore – especially for creators, storytellers and Parliamentary Affairs at the CII Big Picture Summit 2016 and build improved monetization models technology providers Col. Rajyavardhan Rathore, Minister of State for Information & Broadcasting addressing industry leaders at the CII Big Picture Summit 2016 DIGITAL SPREAD 3 CS

India’s media and entertainment industry is The spread of digital technology is offering going through a rapid transition to a direct-to- equal opportunity for start-ups as well as es- consumer world through new digital technolo- tablished media companies to participate in gies. Curation, customization and convenience Mr R S Sharma, Chairman, Telecom Regulatory Authority the growing global M&E market of India (TRAI) addressing industry leaders at the CII Big Mr Vijay Goel, Minister of State for Youth Affairs & Sports at the CII Big Picture Summit play a prime role in this disruptive environment Picture Summit 2016 inaugural session 2016

A strong anti-piracy Rural consumption There is an immedi- The confl uence law with an even in India in recent ate need to make the of telecom, stronger enforcement times has been Cinematograph Act is the order of the technology and growing at a faster of 1952 more con- day and critical content will rapidly pace than urban temporary with the for the success transform Indian changing dynamics consumption of convergence M&E sector of the Indian and patterns which would enable global cinema monetisation

Mr Minister of State for Communications (I/C) & I&B minister Mr M Venkaiah Naidu addressing media at The CII Big Pic- Minister of State for Railways at the CII Big Picture Summit 2016 ture Summit 2016

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CCIIII NNewsletter_Nov_2016.inddewsletter_Nov_2016.indd 22-3-3 111-11-20161-11-2016 PPMM 12:05:4812:05:48 THE MOST POWERFUL M&E INDUSTRY- PLATFORM FOR POLICY MAKERS INTERFACE

CCIIII NNewsletter_Nov_2016.inddewsletter_Nov_2016.indd 44-5-5 111-11-20161-11-2016 PPMM 12:05:5912:05:59 VOICES FROM CII Big Picture Summit 2016 for the M&E Industry has emerged as an annual meeting ground for leaders to deliberate on the way THE FRONT forward for the sector to accelerate growth

Mr M. Venkaiah Naidu Col. Rajyavardhan Rathore Mr Rajiv Pratap Rudy Mr Manoj Sinha Mr Vijay Goel Mr Sudhanshu Vats Hon’ble Minister of Information & Hon’ble Minister of State for Information & Hon’ble Minister of State Skill Development and Hon’ble Minister of State for Communications Hon’ble Minister of State (I/C) Youth Affairs and Chairman, CII National Committee on Media & Broadcasting Entrepreneurship (I/C) & Parliamentary Affairs (I/C) & Minister of State for Railways Sports Entertainment and Group CEO, Viacom 18 Media Broadcasting Pvt. Ltd.

The M&E industry should not shy away from The manpower required for M&E industry is The growth of varied platforms such as 4G, broad- In present era of convergence distinction between disruption. Disruptions have occurred since time huge. We need to institutionalise training, develop Digital media broadcasting will play a critical role You need to destroy in order to build and create band, mobile technologies and digital media has telecom, IT and media and broadcasting sectors immemorial. The Indian M&E industry is undergo- National Occupation Standards (NOSs) as per in bringing about change in sports broadcasting something new. If you had to destroy one particu- enabled the sector to move towards convergence are getting blurred. Content, communication ing massive changes. These alterations are being requirements of industry and create Qualifi cation in India but broadcasters must also focus on how lar aspect about your business today, what would across platforms and content creation. There is a platforms and technology have become seamless witnessed in terms of content creation, delivery of Packs (QPs) which correspond to specifi c job roles sports as a product is delivered to audiences in ru- it be? It’s not an easy conversation. But trust me, huge opportunity to transform India into a global and one cannot survive without other in reaching content to consumers and the manner in which it within the sector. All these things have to be done ral areas so as to popularise the culture of sports it’ll make the future easier hub for digital media out to consumers is being consumed with a calibrated approach

Mr R S Sharma Mr Kiran Karnik Mr Rajiv Verma Mr Arnab Goswami Mr Bertrand Launay Mr Shekhar Kapur Chairman, Telecom Regulatory Authority of Chairman, CII National Committee on Telecom CEO, Hindustan Times President & Editor-in-Chief, Times Now & ET Chief Operating Offi cer, Microsoft – India Film Director, Actor, Producer India (TRAI) & Broadband & Mission on Digital India NOW

India is a different market and media business For far too long, the news in this country has been India is in the midst of a digital revolution with We are going through a major digital transforma- relies on advertising revenue. A more philosophical using political class as crutch to lean on, thereby high-speed internet data, multiple channels of Our training institutions need to be different. In a tion and innovation in the media space. How Films are much better when they are driven by question is does Indian media need FDI. There is humiliating itself and this is going to change, and consumption, and consumers deciding the time disruptive environment, brick and mortar training to engage your audience, how to empower the directors. Each time when actors become more enough resource and more investment available. in fact is already changing. I dream of an inde- and location of consumption, while conventional doesn’t work anymore. We need quicker and new workforce, how to optimise operations and how to important and when they demand 60 per cent of I do not know whether there is a requirement for pendent media which has the maturity to regulate delivery platforms are dying. It is imperative that curriculum transform your project. These are the four pillars of the total revenue, the quality of the fi lm goes down FDI in the media sector. What we need are good itself and is fearless enough to be answerable to new business models are created digital transformation business models and right valuations nobody but itself

Ms Nandita Das Mr Biren Ghose Mr Shobu Yarlagadda Mr Ramesh Sippy Mr Neeraj Aggarwal Mr Harit Nagpal Filmmaker, Actor Country Head-India, Technicolor Co-founder and CEO Producer and Director Senior Partner and Managing Director, The Bos- MD & CEO, Tata Sky Arka Media works ton Consulting Group, India

We believed in our director S S Rajamouli and his There are censorship at various levels. For a vision in Baahubali. We were confi dent to recover As technology becomes pervasive media compa- society, individual and for all of us to grow we have I will list out some of the words that everyone Today if you make a fi lm of Rs 150 crore, out of the cost. It was a major risk, but it paid off. We did nies have a unique advantage of using big data I don’t think our fundamentals are in place in the got to give space for freedom. We have to believe today should be familiar with -- becoming, cogni- that, Rs 100 crore goes to actors. When I made a lot of homework, planning and thought process analysis not only on the creation and sourcing side (cable/DTH) business. It is diffi cult for us to think in each other, in the system, open conversations fying, fl owing, screening, assessing, sharing, fi lter- Sholay the actual cost of the star cast was Rs 20 that went into its making. We did not bet on the but also on the monetisation side. I see that as a about disruption for sensible cinemas, literature and artistic expres- ing, interacting, tracking, questioning, beginning... lakh, as compared to total budget of Rs 3 crore talent but the content and people behind the big opportunity sions content

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CCIIII NNewsletter_Nov_2016.inddewsletter_Nov_2016.indd 66-7-7 111-11-20161-11-2016 PPMM 12:06:2912:06:29 BEST MOMENTS

CII felicitated Ajay Devgn and his SHIVAAY Team at the CII Picture summit 2016

Session with the team of Shivaay Mr Shekhar Kapur and Mr Ajay Devgn at the CII Big picture Summit

CII felicitated Indian paralympic athletes at the CII Picture summit 2016 Performance by Dharavi Rocks at the CII Big Picture Summit 2016

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