Cook Islands Community Attitudes Towards Tourism FEBRUARY 2021 Introduction

• The Cook Islands Community Attitudes Towards Tourism Survey explores the relationships between community and tourism from a number of perspectives including: economic, cultural, environmental and in terms of general quality of life.

• COVID-19 related questions were inserted into this round of the survey to get a better understanding of the pandemic impact and community responses. • Online data collection was run with the support of Cook Islands Tourism and Vodafone. The survey ran from 18 December 2020 to 31 January 2021. 1,038 responses were collected. Based on the total population aged over 15 (2016 census) of 13,138 the sample size is estimated to be approximately 8% (NB for ethical reasons the survey only targeted those aged 18 and over). • The analysis focuses on the following data breakdowns: (1) Cook Island Maori and Non-Cook Island Maori; (2) Age group; (3) Island of residence (Rarotonga and Aitutaki); and (4) employment type* (tourism sector and non-tourism sector) *Note: tourism and non-tourism sector are defined based on question “Do you work in and/or own a business in the tourism sector?” (Ref. slide 26) Tourism sector 41% of respondents, non-tourism 59%. Respondent Characteristics Which of the following best describes you?

80 76

Percentage 30 24 20

0 Cook Island Maori Non-Cook Island Maori Which of the following best describes you? Age group

100 89 90 80 75 70 64 60 50

40 36 Percentage 30 25 20 11 10 0 Cook Island Maori Non-Cook Island Maori 18-29 30-59 60+ Which of the following best describes you? Rarotonga / Aitutaki

90 84 80 74 70 60 50

40 Percentage 30 26 20 16 10 0 Cook Island Maori Non-Cook Island Maori Rarotonga Aitutaki Which of the following best describes you? Tourism / Non-tourism

90 85 80 70 61 60 50 39 40 Percentage 30 20 15 10 0 Cook Island Maori Non-Cook Island Maori Tourism sector Non-tourism sector Which of the following best describes you? Time series

80 77 76 73 70

40 Percentage 30 27 23 24 20

0 Cook Island Maori Non-Cook Island Maori 2018 2019 2020 Which of the following best describes you? Cook Island Maori

Born in the Cook Islands, lived overseas and have 29 returned home

Born in the Cook Islands and have never lived overseas 37

Born overseas and have lived mostly in the Cook 23 Islands

Born overseas, lived overseas and have recently 11 returned to the Cook Islands

0 10 20 30 40 Percentage Which of the following best describes you? Non-Cook Island Maori

70 60 60

40 37

30 Percentage

10 3 0 Permit holder Resident Other What is your gender

Male, 33%

Female, 67% Which age group are you in?

25 22 21 20 20 19

15 14

Percentage 10

5 4

0 18-29 30-39 40-49 50-59 60-69 70+ Which age group are you in? CI Maori / Non-CI Maori

70 63 59 60

30 26 26 Percentage

20 15 11 10

0 18-29 30-59 60+ CI Maori Non-CI Maori Which age group are you in? Rarotonga / Aitutaki

70 61 60 60

30 Percentage 22 23 20 17 17

0 18-29 30-59 60+ Rarotonga Aitutaki Which age group are you in? Tourism / Non-tourism

70 64 59 60

Percentage 23 19 20 17 18

0 18-29 30-59 60+ Tourism sector Non-tourism sector Where do you live in the Cook Islands?

90 81 80

40 Percentage 30

20 12 10 5 2 0 Rarotonga Aitutaki Atiu Other Where do you live in the Cook Islands? CI Maori / Non-CI Maori

100 89 90 79 80 70 60 50

40 Percentage 30 20 14 8 10 2 5 3 0 Rarotonga Aitutaki Atiu Other Islands CI Maori Non-CI Maori Where do you live in the Cook Islands? Age group

90 83 80 80 78 70 60 50 40 Percentage 30 20 13 12 12 10 4 5 4 6 2 1 0 Rarotonga Aitutaki Atiu Other 18-29 30-59 60+ Where do you live in the Cook Islands? Tourism / Non-tourism

90 83 81 80 70 60 50

40 Percentage 30

20 15 11 10 6 2 2 0 Rarotonga Aitutaki Atiu Other Tourism sector Non-tourism sector Which village do you live in?

Village Frequency Percentage (%) Rarotonga Arorangi 175 21% (n=840) Tupapa 132 16% Nikao 114 14% Titikaveka 93 11% Ngatangiia 82 10% Matavera 72 9% Avatiu 34 4% Avarua 16 2% Takuvaine 16 2% Vaimaanga 16 2% Tutakimoa 11 1% Puaikura 9 1% Turangi 8 1% Kauare 8 1% Atupa 7 1% Which village do you live in?

Village Frequency Percentage (%) Rarotonga Panama 7 1% (n=840) Ruatonga 6 1% Tikioki 6 1% Rutaki 5 1% Akaoa 4 0% Aroa 4 0% Blackrock 2 0% Takitumu 2 0% Taputapueatea 2 0% Betela 1 0% Papaaroa 1 0% Pue 1 0% Ruwatonga 1 0% Te Au O Tonga 1 0% Vaka Puaikura 1 0% Which village do you live in?

Village Frequency Percentage (%) Aitutaki Amuri 40 31% (n=129) Vaipae 27 21% Arutanga 17 13% Nikaupara 15 12% Tautu 15 12% Ureia 8 6% Aratea 2 2% Hahab 1 1% Te Upoko Enua 1 1% Which village do you live in?

Atiu Village Frequency Percentage (%) (n=17) Mapumai 7 41% Teenui 5 29% Areora 3 18% Ngatiarua (Mokoero) 1 6% Nikao 1 6% Which village do you live in?

Village Frequency Percentage (%) Other Islands Oneroa 10 21% (n=48) Kimiangatau 7 15% Oiretumu 5 10% Atai 4 8% Tamarua 4 8% Omoka 3 6% Ngatiarua 2 4% Takaue 2 4% Tauhunu 2 4% Ivirua 1 2% Taupo 1 2% Teruapunga 1 2% Tukao 1 2% Vaima'aga 1 2% Community Linkages to Tourism Do you work in or own a 41 business in the tourism Yes sector? 59 No

30 50 70 If responded NO Percentage

Do you get any income from 19 tourism? 81 Yes No

10 60 110

Percentage Do you get any income from tourism (those not working in tourism)? CI Maori / Non-CI Maori

90 82 80 77 70 60 50

40 Percentage 30 23 20 18 10 0 Yes No CI Maori Non-CI Maori Do you get any income from tourism (those not working in tourism)? Age group

90 82 84 80 76 70 60 50

40 Percentage 30 24 20 18 16 10 0 Yes No 18-29 30-59 60+ Do you get any income from tourism (those not working in tourism)? Rarotonga / Aitutaki

90 82 80 74 70 60 50

40 Percentage 30 26 18 20 10 0 Yes No Rarotonga Aitutaki Do you have family members who work in the tourism industry?

32%

Yes No

68% Do you have family members who work in the tourism industry? CI Maori / Non-CI Maori

80 71 70 60 58 50 42 40 29

Percentage 30 20 10 0 Yes No CI Maori Non-CI Maori Do you have family members who work in the tourism industry? Age group

80 74 70 67 62 60

40 38 33

Percentage 30 26

0 Yes No 18-29 30-59 60+ Do you have family members who work in the tourism industry? Rarotonga / Aitutaki

90 80 80 70 67 60 50

40 33 Percentage 30 20 20 10 0 Yes No Rarotonga Aitutaki How often do you talk with tourists?

40 36 35

30 28

25 20 20

Percentage 15 14

5 2 0 Daily Weekly Monthly Almost never Never HowHow often often do do you you talk talk with with tourists? tourists? CI Maori / Non-CI MaoriCI Maori / Non-CI Maori

60 51 50

40 30 30 30 25 22 Percentage 20 15 14 10 9 3 1 0 Daily Weekly Monthly Almost never Never CI Maori Non-CI Maori How often do you talk with tourists? Age group

50 45 40 40

35 31 29 30 29 26 26 27 24 25 20 18 Percentage 17 15 15 12 10 3 5 2 1 0 Daily Weekly Monthly Almost never Never 18-29 30-59 60+ How often do you talk with tourists? Rarotonga / Aitutaki

50 46 45 40 36 35 31 30 29 25 20

Percentage 20

15 12 12 10 9 5 2 3 0 Daily Weekly Monthly Almost never Never Rarotonga Aitutaki How often do you talk with tourists? Tourism / Non-tourism

70 65 60

40 33 30 30 Percentage 22 20 19 15

10 6 6 1 3 0 Daily Weekly Monthly Almost never Never Tourism sector Non-tourism sector Attitudes towards Tourism Do you think that tourism is good for the Cook Islands?

7% 2%

Yes No Not sure

91% Do you think that tourism is good for the Cook Islands? Time series

100 93 93 91 90 80 70 60 50

40 Percentage 30 20 10 6 5 7 1 2 2 0 Yes No Not sure 2018 2019 2020 Do you think that tourism is good for the Cook Islands? CI Maori / Non-CI Maori

120

100 96 89

60 Percentage 40

20 8 3 4 0 Yes No Not sure CI Maori Non-CI Maori Do you think that tourism is good for the Cook Islands? Age group

100 90 91 89 90 80 70 60 50

Percentage 40 30 20 9 10 6 7 3 4 0 Yes No Not sure 18-29 30-59 60+ Do you think that tourism is good for the Cook Islands? Rarotonga / Aitutaki

100 90 91 90 80 70 60 50

Percentage 40 30 20 9 10 7 3 1 0 Yes No Not sure Rarotonga Aitutaki Do you think that tourism is good for the Cook Islands? Tourism / Non-tourism

100 95 90 88 80 70 60 50

40 Percentage 30 20 9 10 4 1 3 0 Yes No Not sure Tourism sector Non-tourism sector Tourism as a source of pride and direct benefit

Percentage 22 24 23

12 11 11 2 4

Strongly disagree (1) Somewhat disagree Neither agree nor Somewhat agree (4) Strongly agree (5) (2) disagree (3) I feel proud to live in a place that can attract many visitors I benefit directly from tourism Tourism as a source of pride and direct benefit

I feel proud to live in a place that can attract many 4.3 visitors

I benefit directly from tourism 3.5

Mean rating: from Strongly Disagree (1) to Strongly Agree (5) Tourism as a source of pride and direct benefit Time series

4.3

I feel proud to live in a place that can attract many visitors 4.3

4.3

3.4

I benefit directly from tourism 3.5

3.5

Mean rating: from Strongly Disagree (1) to Strongly Agree (5)

2018 2019 2020 Tourism as a source of pride and direct benefit CI Maori / Non-CI Maori

I feel proud to live in a place that can attract many 4.3 visitors 4.5

3.3 I benefit directly from tourism 4.1

Mean rating: from Strongly Disagree (1) to Strongly Agree (5)

CI Maori Non-CI Maori Tourism as a source of pride and direct benefit Age group

4.5 I feel proud to live in a place that can attract 4.3 many visitors 4.1

3.6 I benefit directly from tourism 3.5 3.4

Mean rating: from Strongly Disagree (1) to Strongly Agree (5)

18-29 30-59 60+ Tourism as a source of pride and direct benefit Rarotonga / Aitutaki

I feel proud to live in a place that can attract many 4.3 visitors 4.5

3.5 I benefit directly from tourism 3.9

Mean rating: from Strongly Disagree (1) to Strongly Agree (5)

Rarotonga Aitutaki Tourism as a source of pride and direct benefit Tourism / Non-tourism

I feel proud to live in a place that can attract many 4.6 visitors 4.2

4.3 I benefit directly from tourism 3.0

Mean rating: from Strongly Disagree (1) to Strongly Agree (5)

Tourism sector Non-tourism sector Tourism and Economic Dimensions Tourism and economic dimensions

Tourism is good for the Cook Islands economy My standard of living has improved because of tourism 63 Everyday life is more expensive because of tourism 55 House and rental prices have increased due to tourism

It is a challenge to find long term rentals as property owners are opting to rent short term for more money

Tourism creates more jobs for local people 37 38 New foreign owned tourism businesses should be restricted 33 32 30 3030 29 29 27 24 25 23 22 19 20 14 15 11 12

Percentage 10 7 9 7 9 9 7 5 6 4 3 3 2

Strongly disagree (1) Somewhat disagree (2) Neither agree nor Somewhat agree (4) Strongly agree (5) disagree (3) Tourism and economic dimensions

Tourism is good for the Cook Islands economy 4.4

Tourism creates more jobs for local people 4.3

It is a challenge to find long term rentals as property 3.9 owners are opting to rent short term for more money New foreign owned tourism businesses should be 3.8 restricted

My standard of living has improved because of tourism 3.7

House and rental prices have increased due to tourism 3.6

Everyday life is more expensive because of tourism 3.1

Mean rating: from Strongly Disagree (1) to Strongly Agree (5) Tourism and economic dimensions? Time series

4.4 Tourism is good for the Cook Islands economy 4.4 4.4 4.1 Tourism creates more jobs for local people 4.1 4.3 It is a challenge to find long term rentals as property 4.1 4.2 owners are opting to rent short term for more money 3.9 New foreign owned tourism businesses should be 3.9 3.9 restricted 3.8 3.6 My standard of living has improved because of tourism. 3.6 3.7 2018 3.6 House and rental prices have increased due to tourism 3.8 2019 3.6 2020 3.0 Everyday life is more expensive because of tourism 3.1 3.1 Mean rating: from Strongly Disagree (1) to Strongly Agree (5) Tourism and economic dimensions? CI Maori / Non-CI Maori

Tourism is good for the Cook Islands economy 4.3 4.7 Tourism creates more jobs for local people 4.2 4.5 New foreign owned tourism businesses should be 4.0 restricted 3.0 It is a challenge to find long term rentals as property 3.9 owners are opting to rent short term for more money 4.0 My standard of living has improved because of 3.6 tourism 4.1 House and rental prices have increased due to 3.5 tourism 3.8 Everyday life is more expensive because of tourism 3.1 3.2

Mean rating: from Strongly Disagree (1) to Strongly Agree (5) CI Maori Non-CI Maori Tourism and economic dimensions? Age group

4.4 Tourism is good for the Cook Islands economy 4.4 4.5 4.2 Tourism creates more jobs for local people 4.3 4.2 It is a challenge to find long term rentals as property 3.9 4.0 owners are opting to rent short term for more money 3.9 3.8 My standard of living has improved because of tourism 3.7 3.5 18-29 New foreign owned tourism businesses should be 3.6 30-59 3.9 restricted 3.7 60+ 3.4 House and rental prices have increased due to tourism 3.6 3.8 3.1 Everyday life is more expensive because of tourism 3.1 3.1

2.5 3.0 3.5 4.0 4.5 5.0

Mean rating: from strongly disagree (1) to strongly agree (5) Tourism and economic dimensions? Rarotonga / Aitutaki

4.4 Tourism is good for the Cook Islands economy 4.6

4.2 Tourism creates more jobs for local people 4.4

It is a challenge to find long term rentals as property 4.0 owners are opting to rent short term for more money 3.5

New foreign owned tourism businesses should be 3.8 restricted 4.0

House and rental prices have increased due to tourism 3.7 3.3 Rarotonga

3.6 Aitutaki My standard of living has improved because of tourism 4.1

3.2 Everyday life is more expensive because of tourism 3.0

Mean rating: from Strongly Disagree (1) to Strongly Agree (5) Tourism and economic dimensions? Tourism / Non-tourism

4.6 Tourism is good for the Cook Islands economy 4.3

4.5 Tourism creates more jobs for local people 4.1

4.2 My standard of living has improved because of tourism 3.3

It is a challenge to find long term rentals as property 4.0 owners are opting to rent short term for more money 3.9

House and rental prices have increased due to tourism 3.7 3.6 Tourism sector

New foreign owned tourism businesses should be 3.6 restricted 3.9 Non-tourism sector

3.0 Everyday life is more expensive because of tourism 3.2

Mean rating: from Strongly Disagree (1) to Strongly Agree (5) Tourism and Environmental Dimensions Tourism and environmental dimensions

Our environment is damaged because of tourism A visitor environment tax should be imposed Our roads and infrastructure are kept at a higher standard because of tourism It is overcrowded because of tourism 32 The Cook Islands needs more tourists 31 29 29 28 26 23 23 24 22 22 22 21 20 18 17 16 15 15 12 13 Percentage 12 12 9 8

Strongly disagree (1) Somewhat disagree Neither agree nor Somewhat agree (4) Strongly agree (5) (2) disagree (3) Tourism and environmental dimensions

The Cook Islands needs more tourists 3.6

A visitor environment tax should be imposed 3.6

Our roads and infrastructure are kept at a higher 3.2 standard because of tourism

Our environment is damaged because of tourism 3.2

It is overcrowded because of tourism 2.8

Mean rating: from Strongly Disagree (1) to Strongly Agree (5) Tourism and environmental dimensions Time series

3.3 The Cook Islands needs more tourists 3.1 3.6

A visitor environment tax should be imposed to assist with 3.6 the additional waste and damage caused by the increase in 3.5 visitors 3.6

Our roads and infrastructure are kept at a higher standard 2.8 3.1 because of tourism 3.2

3.2 Our environment is damaged because of tourism 3.3 2018 3.2 2019 2.9 2020 My island is overcrowded because of tourism 2.9 2.8

Mean rating: from Strongly Disagree (1) to Strongly Agree (5) Tourism and environmental dimensions CI Maori / Non-CI Maori

3.6 A visitor environment tax should be imposed 3.4

3.5 The Cook Islands needs more tourists 3.9

3.2 Our environment is damaged because of tourism 3.1

Our roads and infrastructure are kept at a higher 3.2 standard because of tourism 3.3

2.9 It is overcrowded because of tourism 2.5

Mean rating: from Strongly Disagree (1) to Strongly Agree (5) CI Maori Non-CI Maori Tourism and environmental dimensions Age group

2.8 It is overcrowded because of tourism 2.8 2.8

3.3 Our environment is damaged because of tourism 3.2 3.0

Our roads and infrastructure are kept at a higher 3.3 3.2 standard because of tourism 3.2

3.5 A visitor environment tax should be imposed 3.6 3.5 60+ 3.4 30-59 The Cook Islands needs more tourists 3.6 3.6 18-29

Mean rating: from Strongly Disagree (1) to Strongly Agree (5) Tourism and environmental dimensions Rarotonga / Aitutaki

3.6 A visitor environment tax should be imposed 3.3

3.5 The Cook Islands needs more tourists 3.8

Our environment is damaged because of 3.3 tourism 2.8

Our roads and infrastructure are kept at a 3.2 higher standard because of tourism 3.5

3.0 It is overcrowded because of tourism 2.1 Mean rating: from Strongly Disagree (1) to Strongly Agree (5) Rarotonga Aitutaki Tourism and environmental dimensions Tourism / Non-tourism

The Cook Islands needs more tourists 3.8 3.4

A visitor environment tax should be imposed 3.5 3.6

Our roads and infrastructure are kept at a higher 3.3 standard because of tourism 3.1

Our environment is damaged because of tourism 3.1 3.2

It is overcrowded because of tourism 2.6 2.9

Mean rating: from Strongly Disagree (1) to Strongly Agree (5) Tourism sector Non-tourism sector Tourism and Cultural Dimensions Tourism and cultural dimensions

Tourism has made me more aware of the culture and traditions of the Cook Islands Contact with tourists brings opportunities to learn from other cultures Tourism revives culture and/or traditions There is a loss of culture, language and traditions because of tourism I have experienced an increase in crime and bad behaviour because of tourism 36 36 33 30 31 28 28 27 25 20 21 21 21 18 18 18 17 14 Percentage 12 11 8 8 7 8 4

Strongly disagree (1) Somewhat disagree (2) Neither agree nor Somewhat agree (4) Strongly agree (5) disagree (3) Tourism and cultural dimensions

Contact with tourists brings opportunities to learn from 3.9 other cultures

Tourism revives culture and/or traditions 3.6

Tourism has made me more aware of the culture and 3.5 traditions of the Cook Islands

I have experienced an increase in crime and bad 2.8 behaviour because of tourism

There is a loss of culture, language and traditions 2.5 because of tourism

Mean rating: from Strongly Disagree (1) to Strongly Agree (5) Tourism and culture dimensions CI Maori / Non-CI Maori

Contact with tourists brings opportunities to learn from 3.8 other cultures 4.1

3.5 Tourism revives culture and/or traditions 4.1

Tourism has made me more aware of the culture and 3.3 traditions of the Cook Islands 4.0

I have experienced an increase in crime and bad 2.8 behaviour because of tourism 2.5

There is a loss of culture, language and traditions 2.5 because of tourism 2.3

Mean rating: from Strongly Disagree (1) to Strongly Agree (5) CI Maori Non-CI Maori Tourism and culture dimensions Age group

Contact with tourists brings opportunities to learn from 4.2 3.9 other cultures 3.7

3.6 Tourism revives culture and/or traditions 3.6 3.6

Tourism has made me more aware of the culture and 3.5 3.5 traditions of the Cook Islands 3.2

I have experienced an increase in crime and bad behaviour 2.6 2.8 18-29 because of tourism 2.8 30-59 There is a loss of culture, language and traditions because 2.6 2.5 60+ of tourism 2.3

Mean rating: from Strongly Disagree (1) to Strongly Agree (5) Tourism and culture dimensions Rarotonga / Aitutaki

Contact with tourists brings opportunities to learn 3.9 from other cultures 4.0

Tourism revives culture and/or traditions 3.6 3.8

Tourism has made me more aware of the culture and 3.4 traditions of the Cook Islands 3.6

I have experienced an increase in crime and bad 2.9 behaviour because of tourism 2.2

There is a loss of culture, language and traditions 2.5 because of tourism 2.2

Mean rating: from Strongly Disagree (1) to Strongly Agree (5) Rarotonga Aitutaki Tourism and culture dimensions Tourism / Non-tourism

Contact with tourists brings opportunities to learn from 4.1 other cultures 3.7

Tourism revives culture and/or traditions 3.9 3.4

Tourism has made me more aware of the culture and 3.8 traditions of the Cook Islands 3.2

I have experienced an increase in crime and bad 2.6 behaviour because of tourism 2.9

There is a loss of culture, language and traditions 2.3 because of tourism 2.6

Mean rating: from Strongly Disagree (1) to Strongly Agree (5)

Tourism sector Non-tourism sector Tourism and culture dimensions Age group

Contact with tourists brings opportunities to learn from 3.8 3.8 other cultures 3.9

3.6 Tourism revives culture and/or traditions. 3.6 3.6

Tourism has made me more 3.4 3.4 aware of the culture and traditions of the Cook Islands 3.5

I have experienced an increase in crime and bad behaviour 2.8 2018 2.8 because of tourism 2.8 2019 2020 There is a loss of culture, language and traditions because 2.5 2.5 of tourism 2.5

Mean rating: from Strongly Disagree (1) to Strongly Agree (5) I would like to share my culture and values with tourists

Yes No

92% I would like to share my culture and values with tourists CI Maori / Non-CI Maori

100 93 89 90 80 70 60 50

Percentage 40 30 20 11 10 7 0 Yes No CI Maori Non-CI Maori I would like to share my culture and values with tourists Age group

120

100 97 91 89

60 Percentage 40

20 9 11 3 0 Yes No 18-29 30-59 60+ I would like to share my culture and values with tourists Rarotonga / Aitutaki

120

96 100 91

60 Percentage 40

20 9 4 0 Yes No Rarotonga Aitutaki I would like to share my culture and values with tourists Tourism / Non-tourism

100 95 90 90 80 70 60 50

40 Percentage 30 20 10 10 5 0 Yes No Tourism sector Non-tourism sector I am aware of the Kia Orana Values programme.

10%

Yes No

90% I am aware of the Kia Orana Values programme. CI Maori / Non-CI Maori

100 93 89 90 80 70 60 50

40 Percentage 30 20 11 10 7 0 Yes No CI Maori Non-CI Maori I am aware of the Kia Orana Values programme. Age group

100 92 90 87 85 80 70 60 50

40 Percentage 30

20 13 15 10 8 0 Yes No 18-29 30-59 60+ I am aware of the Kia Orana Values programme. Rarotonga / Aitutaki

100 90 90 90 80 70 60 50

Percentage 40 30 20 10 10 10 0 Yes No Rarotonga Aitutaki I am aware of the Kia Orana Values programme. Tourism / Non-tourism

100 95 90 86 80 70 60 50

40 Percentage 30 20 14 10 5 0 Yes No Tourism sector Non-tourism sector I am willing to be a Kia Orana Ambassador

27%

Yes No 73% I am willing to be a Kia Orana Ambassador. CI Maori / Non-CI Maori

80 76 73 70

Percentage 27 30 24 20

0 Yes No CI Maori Non-CI Maori I am willing to be a Kia Orana Ambassador. Age group

90 80 77 72 70 61 60 50 39

40 Percentage 30 28 23 20 10 0 Yes No 18-29 30-59 60+ I am willing to be a Kia Orana Ambassador. Rarotonga / Aitutaki

80 73 69 70

40 31

Percentage 30 27

0 Yes No Rarotonga Aitutaki I am willing to be a Kia Orana Ambassador. Tourism / Non-tourism

90 80 78 70 70 60 50 40

Percentage 30 30 22 20 10 0 Yes No Tourism sector Non-tourism sector “Yes” to the following questions Time series

91 I would like to share my culture and values with tourists. 90 92

84 I am aware of the Kia Orana values programme. 83 90

68 I am willing to be a Kia Orana Ambassador. 69 73

Percentage 2018 2019 2020 Tourism and Information Access Tourism and information access

I feel well informed about tourism I would like to have more information about tourism I have opportunities to express my views about tourism 39

34 32 32 29 29 30

19 Percentage

10 8 6 4 5 2

Strongly disagree (1) Somewhat disagree Neither agree nor Somewhat agree (4) Strongly agree (5) (2) disagree (3) Tourism and information access

I feel well informed about tourism 3.9

I would like to have more information about tourism 3.8

I have opportunities to express my views about 3.6 tourism

3.4 3.6 3.8 4.0 Mean rating: from Strongly Disagree (1) to Strongly Agree (5) Tourism and information access Time series

3.8 I feel well informed about tourism 3.8 3.9

3.8 I would like to have more information about tourism 3.7 3.8

3.5 I have opportunities to express my views about tourism 3.5 3.6

Mean rating: from Strongly Disagree (1) to Strongly Agree (5)

2018 2019 2020 TourismTourism and and information information access access – CI Maori/non-CI Maori CI Maori / Non-CI Maori

3.9 I feel well informed about tourism 4.0

3.8 I would like to have more information about tourism 3.8

I have opportunities to express my views about 3.6 tourism 3.6

Mean rating: from Strongly Disagree (1) to Strongly Agree (5)

CI Maori Non-CI Maori Tourism and information access Age group

3.9 I feel well informed about tourism 3.9 3.9

3.9 I would like to have more information about tourism 3.8 3.7

3.6 I have opportunities to express my views about 3.6 tourism 3.6

Mean rating: from Strongly Disagree (1) to Strongly Agree (5) 18-29 30-59 60+ Tourism and information access Rarotonga / Aitutaki

3.9 I feel well informed about tourism 3.9

I would like to have more information 3.7 about tourism 4.1

I have opportunities to express my views 3.6 about tourism 3.7

Mean rating: from Strongly Disagree (1) to Strongly Agree (5)

Rarotonga Aitutaki Tourism and information access Tourism / Non-tourism

4.1 I feel well informed about tourism 3.8

3.9 I would like to have more information about tourism 3.7

I have opportunities to express my views about 3.7 tourism 3.5

Mean rating: from Strongly Disagree (1) to Strongly Agree (5)

Tourism sector Non-tourism sector COVID-19 Responses Do you think tourists should be allowed back in the Cook Islands?

60 55

30 27 Percentage 20 18

0 Yes No Not sure Do you think tourists should be allowed back in the Cook Islands? CI Maori / Non-CI Maori

80 69 70

60 50 50

40 29 Percentage 30 21 24 20

10 7

0 Yes No Not sure CI Maori Non-CI Maori Do you think tourists should be allowed back in the Cook Islands? Age group

70 60 60 58

50 42 40 38

Percentage 24 23 20 20 18 17

0 Yes No Not sure 18-29 30-59 60+ Do you think tourists should be allowed back in the Cook Islands? Rarotonga / Aitutaki

70 59 60 54 50

30 27 26 Percentage 19 20 15 10

0 Yes No Not sure

Rarotonga Aitutaki Do you think tourists should be allowed back in the Cook Islands? Tourism / Non-tourism

70 65

50 48

30 29

Percentage 23 25 20 10 10

0 Yes No Not sure Tourism sector Non-tourism sector Do you think tourists should be allowed back in the Cook Islands? Comments given when answer is “No” Do you think tourists should be allowed back in the Cook Islands. No.

Health and safety concerns 75%

Maintain current situation of COVID-19 free 39%

Until vaccine is applied 17%

Lack of sufficient medical resources 15%

Only if travel restrictions applied 12%

Not until COVID-19 is controlled or cleared 11%

Recover from over-tourism 10%

Refocus on the local industry and people 8%

Not until we are confident with Government’s approach 7% Comments for tourists should not be allowed back

“It would benefit us yes but it's too risky during this pandemic.”

“For the safety of our vulnerable and our people of the cook island we must not welcome tourist into our country just yet till we are well aware that this COVID-9 is up on the all clear. The Health of our people are more important than to welcome tourist that will highly endanger our people. Keep our bubble small and safe.”

“We need to remain COVID-19 free for as long as we can.”

“Our health system is not yet ready to handle COVID if it arrived. e.g. CT scan unit not ready; shortage of clinical personnel such as doctors & nurses; very limited availability of respiratory units; tracking app works sometimes at someplace; our emergency unit is unacceptable.”

Continue next slide Comments for tourists should not be allowed back

“Once a safe number of people are vaccinated some can come.”

“Not til it has been 100℅ confirmed that the world is free of Covid-19.”

“Over crowded when tourists are here. Its been nice having our island to ourselves. She’s breathing.”

“We just need to hold back on travelling and concentrate more on our infrastructure., our environment and even reviving some of our traditional practices on farming and planting to avoid bringing in toxic chemicals that impact our natural resources. We need to be resilient towards ourselves first.”

“Until we are confident in our government ministries and health ministry.” For those who answered “yes” visitors should be able to return: How soon do you think visitors should be allowed back in the Cook Islands?

60 57

25 Percentage 20 13 10 5

0 1-3 months 4-6 months 7-12 months More than 12 months How soon do you think visitors should be allowed back in the Cook Islands ? CI Maori / Non-CI Maori

90 80 76 70 60 50 48 40

Percentage 29 30 20 16 16 10 6 7 2 0 1-3 months 4-6 months 7-12 months More than 12 months CI Maori Non-CI Maori How soon do you think visitors should be allowed back in the Cook Islands ? Age group

70 60 60 58

50 46

40 36 30 30 Percentage 21 20 17 14 10 7 6 4 1 0 1-3 months 4-6 months 7-12 months More than 12 months 18-29 30-59 60+ How soon do you think visitors should be allowed back in the Cook Islands ? Rarotonga / Aitutaki

60 58 51 50

40 29

30 25 Percentage 20 12 10 10 10 5 0 1-3 months 4-6 months 7-12 months More than 12 months

Rarotonga Aitutaki How soon do you think visitors should be allowed back in the Cook Islands ? Tourism / Non-tourism

70 62 60 51 50

30 26 25 Percentage 20 17

10 8 7 3 0 1-3 months 4-6 months 7-12 months More than 12 months Tourism sector Non-tourism sector If the borders open to tourists, do you think tourists should only be allowed entry into Rarotonga?

80 70 68 60 50 40

Percentage 30 19 20 13 10 0 Yes - tourists should only be No - tourists should be able to visit Mixed approach – only allow allowed to visit Rarotonga. all islands. travelling to Rarotonga (as a trial) and then open up to the other islands in a few months. If the borders open to tourists, do you think tourists should only be allowed entry into Rarotonga? CI Maori / Non-CI Maori

80 70 70 65 60 50 40 30 Percentage 19 18 20 17 11 10 0 Yes - tourists should only be No - tourists should be able to visit Mixed approach – only allow allowed to visit Rarotonga. all islands. travelling to Rarotonga (as a trial) and then open up to the other islands in a few months. CI Maori Non-CI Maori If the borders open to tourists, do you think tourists should only be allowed entry into Rarotonga? Age group

80 71 70 68 66 60 50 40 30 Percentage 22 18 20 17 14 17 10 7 0 Yes - tourists should only be No - tourists should be able to visit Mixed approach – only allow allowed to visit Rarotonga. all islands. travelling to Rarotonga (as a trial) and then open up to the other islands in a few months. 18-29 30-59 60+ If the borders open to tourists, do you think tourists should only be allowed entry into Rarotonga? Rarotonga / Aitutaki

80 70 70 68 60 50 40 30 Percentage 21 23 20 11 10 7 0 Yes - tourists should only be No - tourists should be able to visit Mixed approach – only allow allowed to visit Rarotonga. all islands. travelling to Rarotonga (as a trial) and then open up to the other islands in a few months. Rarotonga Aitutaki If the borders open to tourists, do you think tourists should only be allowed entry into Rarotonga? Tourism / Non-tourism

80 69 69 70 60 50 40 30 Percentage 21 20 16 15 11 10 0 Yes - tourists should only be No - tourists should be able to visit Mixed approach – only allow allowed to visit Rarotonga. all islands. travelling to Rarotonga (as a trial) and then open up to the other islands in a few months. Tourism sector Non-tourism sector For those living in outer islands: Are you willing to welcome tourists back on your island?

70 66

30 26 Percentage

10 8

0 Yes No Not sure Are you willing to welcome tourists back on your island? CI Maori / Non-CI Maori

80 76

70 65 60

Percentage 30 26 24 20 9 10

0 Yes No Not sure CI Maori Non-CI Maori Are you willing to welcome tourists back on your island? Age group

80 75 70 66 63 60

Percentage 28 30 25 20 20 12 10 6 5 0 Yes No Not sure 18-29 30-59 60+ Are you willing to welcome tourists back on your island? Tourism / Non-tourism

80 73 70 62 60

40 31

Percentage 30

20 18 9 10 7

0 Yes No Not sure Tourism sector Non-tourism sector Are you willing to welcome tourists back on your island? Comments given when answer is “No” Comments for not willing to welcome tourists back

“It better to make sure that the safety of the people comes first.”

“The RISK of bringing COVID-9 into the country is there. No, thank you.”

“Not until we are certain that the vaccine is properly trialled, and we are sure that it is safe”

“I only like the local tourists from Rarotonga to continue coming to Mangaia.”

“me e turoto no rarotonga ua mai ka akatika au me no vao ake ia rarotonga kare au akatika ki runga i toku enua no te mea ka viviki ua te maki te tua ki runga uatu te tai tangata. (Translation: If its visitors from Rarotonga I will allow but if its visitor from outside of Rarotonga then I won’t allow on my island because the spread of the pandemic will be quick amongst the people)” For those who answered “yes” to the question: How soon do you think visitors should be allowed back in the Cook Islands?

40 35 36 35

20 17

Percentage 15 12 10

0 1-3 months 4-6 months 7-12 months More than 12 months If tourists were allowed back in the Cook Islands, how will this affect you and your community? Creating more job opportunities or giving jobs back 46% Economic benefit 43% Benefit community well-being 9% Tourism industry recovery 8% Positive overall 7% Back to normal life 4% Being able to share our culture and tradition 4% Family reunion 1% Positive 56% Raised safety concerns and worries 73% Over-crowded, traffic and environment damage 10% Negative 31% Lose our culture and value and life quality 7% Enjoyed the border closure 6% Negative overall 4% Suggestions on practices to reduce risk 20% Higher living cost 4%

Uncertainty or mixed positive and negative 7% Health protocols e.g. Border control, test, vaccine 55% and quarantine Community actions e.g. distancing, mask, CookSafe 26% Not much effect or changes 7% Control tourist numbers or allow only specific 11% groups to come back Depends on the situation 8% Communication and education 2% Slow and steady process to welcome tourists back 2% Positive effects on Cook Island if tourists were allowed back

“It would open up more job opportunities especially for those that lost theirs due to closed boarders”

“Definitely restore family income.” “It will be good for the economy and tourism operated businesses. It will definitely be a change of scene as we haven’t had tourist on island in a long time.” “It obviously will have a positive impact on our economy which is really hurting.”

“Positively.”

“So likely to be positive, this can affect our peoples well being mentally, physically and emotionally”

“Some tourists would stay with myself where they would learn about the culture of the Cook Islands.”

“Things will be back to normal. Our community will be up and running again.”

“Can re-unite with extended family.” Negative effects on Cook Islands if tourists were allowed back

“I will feel unsafe as I'm unsure of they are a carrier of COVID and they don't realise it.”

“Risk of our children families and loved ones been affected with this pandemic going around”

“It will be a scary experience for our little nation because we are COVID free .”

“Keeping a distance from everyone. No more kissing or meeting others.”

“Over populated accommodations. Damage to our lagoon pollution due to cruise tours. Sewage & sanitation overflow problem. Water shortage.”

Continue next slide Negative effects on Cook Islands if tourists were allowed back

“My community will go back to running after the dollar and all we have come to realise about the quality of our lives will be lost.”

“Expand our agriculture, education and medical facilities thus having better opportunities to stay home and thrive from our own economy and not have to move away to other countries to survive financially.”

“We can look at other alternatives by living off the land and sell local organic produce to start of somewhere if the borders does not open.”

“Price increases i.e rent, housing, food, flights etc and expecting our people to the same prices tourist pay.” Suggestions on practices to reduce risk

“Tourists should undergo a 14 days quarantine just to be safe to me and my community and also the people of the Cook Islands.”

“Cap tourism numbers. Quality over quantity.”

“All depends on how COVID is progressing around the world”

“Good and bad.”

“I believe it is due to the lack of information awareness and communication from Health”

“It will not be easy for sure for the first few days or months but we need to focus on the future and put aside our past. Slowly we can rebuild ourselves to be normal again.” Uncertainty or mixed positive and negative

“With tourism borders opening soon there will be mixed feelings amongst the community. It has been nice to have no tourism having the island to ourselves and letting the environment restore itself.”

“Mix feelings of happiness and scary at same time as of now.”

“Well I don’t know. It could be negative or positive. It all depends on the process.”

“There are pros and cons in allowing tourist back, pros would be an income instead of unemployment and the cons would be that we are putting our young and old/vulnerable at risk of maybe getting sick/virus.” Uncertainty or mixed positive and negative

“Some will be happy and others not. All opinions are different whether the community will financially gain as a whole or as individuals.”

“Double edged sword, our mortgage paid or sacrifice paradise.”

“It purely depends on what the Cook Islands can & will do to protect it people from the spread of Covid. Not to say that allowing tourists will have a negative impact. As there are always positive and negative impacts regardless. Environmental impact:- take into account water shortage.” No or little effects on Cook Islands if tourists were allowed back

“My daily life is not significantly impacted by tourism and I feel it wouldn't have a notable affect on me due to my limited interactions with tourists.”

“Not much I suppose since we already experienced tourism before.”

“It won’t affect me directly as I do not work in the Tourism industry.”

“I don't think our little community will be affected if the right procedures are followed.” COVID-19 related statements

The current closure of borders by the Cook Islands Government is 4.1 the right approach. Reviving tourism is critical to Cook Islands’ economy and the local 4.0 people. I am confident businesses will do their best to ensure that their 4.0 guests and their staff are safe from COVID-19. I am confident that the Cook Islands Government will do its best to 4.0 ensure that members of the community are safe from COVID-19. I am worried that tourists will bring in COVID-19 into the Cook 3.9 Islands community. Tourists from New Zealand should be able to travel freely to the 3.8 Cook Islands if there is no COVID-19 community transmission in… Tourists from countries other than New Zealand should be able to 3.0 visit the Cook Islands provided they quarantine upon arrival. Benefits associated with the return of visitors outweigh concerns 2.9 over the potential health risks. Mean rating: from Strongly Disagree (1) to Strongly Agree (5) COVID-19 related statements CI Maori / Non-CI Maori

The current closure of borders by the Cook Islands Government is the right 4.3 approach. 3.8

I am worried that tourists will bring in COVID-19 into the Cook Islands 4.1 community. 3.5

I am confident businesses will do their best to ensure that their guests and their 4.0 staff are safe from COVID-19. 4.1

4.0 Reviving tourism is critical to Cook Islands’ economy and the local people. 4.2

I am confident that the Cook Islands Government will do its best to ensure that 3.9 members of the community are safe from COVID-19. 4.1

Tourists from New Zealand should be able to travel freely to the Cook Islands if 3.7 there is no COVID-19 community transmission in either country. 4.1

Tourists from countries other than New Zealand should be able to visit the Cook 3.1 Islands provided they quarantine upon arrival. 3.0

Benefits associated with the return of visitors outweigh concerns over the 2.8 potential health risks. 3.2

Mean rating: from Strongly Disagree (1) to Strongly Agree (5) CI Maori Non-CI Maori COVID-19 related statements Age group

I am confident businesses will do their best to ensure that their guests and 4.2 4.0 their staff are safe from COVID-19. 4.0

The current closure of borders by the Cook Islands Government is the right 4.2 4.1 approach. 4.1

I am worried that tourists will bring in COVID-19 into the Cook Islands 4.1 3.9 community. 3.8

I am confident that the Cook Islands Government will do its best to ensure 4.0 4.0 that members of the community are safe from COVID-19. 3.9 3.9 Reviving tourism is critical to Cook Islands’ economy and the local people. 4.0 4.1

Tourists from New Zealand should be able to travel freely to the Cook Islands 3.6 3.8 if there is no COVID-19 community transmission in either country. 4.0

Tourists from countries other than New Zealand should be able to visit the 3.4 3.0 18-29 Cook Islands provided they quarantine upon arrival. 2.8

Benefits associated with the return of visitors outweigh concerns over the 3.2 30-59 2.9 potential health risks. 2.7 60+ Mean rating: from Strongly Disagree (1) to Strongly Agree (5) COVID-19 related statements Rarotonga / Aitutaki

The current closure of borders by the Cook Islands Government is the right 4.2 approach. 4.0

Reviving tourism is critical to Cook Islands’ economy and the local people. 4.0 4.1

I am confident businesses will do their best to ensure that their guests and 4.0 their staff are safe from COVID-19. 4.1

I am confident that the Cook Islands Government will do its best to ensure 4.0 that members of the community are safe from COVID-19. 3.9

I am worried that tourists will bring in COVID-19 into the Cook Islands 4.0 community. 3.9

Tourists from New Zealand should be able to travel freely to the Cook Islands 3.8 if there is no COVID-19 community transmission in either country. 3.8 Rarotonga Tourists from countries other than New Zealand should be able to visit the 3.0 Cook Islands provided they quarantine upon arrival. 3.1 Aitutaki

Benefits associated with the return of visitors outweigh concerns over the 2.9 potential health risks. 3.0

Mean rating: from Strongly Disagree (1) to Strongly Agree (5) COVID-19 related statements Tourism / Non-tourism

Reviving tourism is critical to Cook Islands’ economy and the local people. 4.2 3.9

I am confident businesses will do their best to ensure that their guests and 4.1 their staff are safe from COVID-19. 4.0

I am confident that the Cook Islands Government will do its best to ensure 4.0 that members of the community are safe from COVID-19. 4.0

Tourists from New Zealand should be able to travel freely to the Cook Islands 4.0 if there is no COVID-19 community transmission in either country. 3.7

The current closure of borders by the Cook Islands Government is the right 4.0 approach. 4.3

I am worried that tourists will bring in COVID-19 into the Cook Islands 3.7 community. 4.1

Benefits associated with the return of visitors outweigh concerns over the 3.1 potential health risks. 2.8 Tourism sector

Tourists from countries other than New Zealand should be able to visit the 3.0 Cook Islands provided they quarantine upon arrival. 3.0 Non-tourism sector

Mean rating: from Strongly Disagree (1) to Strongly Agree (5) Further comments Prefer closing the borders for a while 31%

Opening the borders with conditions 30% Safety is priority 51%

Keeping COVID free 29% Suggestions on tourism development 8% Doing good without tourists 15%

Opening the borders or welcoming tourists back 8% Having not prepared well 8%

Supporting government’s approach or appreciation of 5% Quarantine, pre-test, and other the government support 56% precautions Tourism is important for the Cook Islands 5% Welcoming NZ tourists back 22% Being vaccinated 14% Prayers and best wishes 5% Tourism back slowly or carefully 11%

Appreciation of being asked 4% To prepare ourselves better 7% Open borders until COVID clear 3% Diversifying the economy 3% Keeping visitors in Rarotonga 2%

Community education and involvement 2% Welcoming Australian tourists back 2% Prefer closing the borders for a while

“We have done so well this year so why change that now? Our island has thrived throughout this pandemic without tourists. In my opinion we are actually doing pretty good right now. So if we were to bring and allow tourists back I pray that nothing goes wrong because so far it hasn't with the closure of the borders…”

“I agree that tourism plays a major role in our economy however we have just run so fast forward with infrastructure and businesses because of tourism without considering the impact to our environment, our island. It has been a pleasure to have our island to ourselves again, to see our people enjoying the beaches even, we barely did that, just focused on work.”

“Health crisis shutdown all economic activities so better be safe and stand independently surviving locally as the Cook islands have sufficient resources to cater for its people's basic needs and wants. A small island nation need to focus on its people's well-being or face an economic cost it cannot afford.”

“Safety of our people should be the utmost priority.”

Continue next slide Prefer closing the borders for a while

“Having two ventilators and 80 beds is insufficient. What we 50% of residents got infected within a week, do we have sufficient supply of medication, beds, ventilators, staffing?”

“I have loved having our island to ourselves. I have loved they way that this terrible pandemic has made hotels and restaurants to value their local customer's and their dollar. I could do another 12 months.”

“Always have the well-being, safety and happiness of our people as paramount when making important decisions during this COVID19 period. Seek God for guidance, because all wisdom comes from Him.”

“One case in the Cook Islands will certainly cause chaos and our health system will not be able to cope with any case at all. Unless health is certain they can handle the pressure, the borders should remain close until it is safe.” Opening the borders with conditions

“Just maintain the social distancing, use the mask, practice proper hygiene.”

“Providing New Zealand has no or very small community transmission, our borders should be open for quarantine free travel between our two countries. This should be for a three month trial and if there are no problems then look at other COVID free Pacific countries and COVID free states in Australia. All 'hot spot' countries should be banned until Covid is under control and all travellers have proof of vaccination.”

“Since there's no COVID cases in Wellington and Christchurch we should immediately open our borders to them but in a safe way. Then Work on Auckland.”

“Appropriate health checks and precautions plus the buffer of having to spend time in NZ without community transmission and the need to carry health/travel insurance are suitable precautions.”

“COVID vaccination should be mandatory for every person living in the Cook Islands so the risk of opening up the border are mitigated.” Opening the borders with conditions

“Preparation is very important…training staff with health and safety measures is also crucial.”

“Safety & Quarantine is Key. Yes Tourism will help boost the economy but COIVD is the silent killer we have yet to experience. Slowly but surely.”

“Until we can careful manage the spread of COVID-19 then we can allow a minimum quarantine period of 14 - 7 - 3 days respectively.”

“At this point it is a matter of determining just how long our economy can last without the bulk of tourism posed against the potential health risks of a COVID outbreak in our rather small community and whether or not we have the facilities to manage and control a potential COVID outbreak.”

“We need to take heed seriously advice by government and the ministry of health and also follow the examples of the New Zealand government in trying to beat this virus and keeping both or our boarder safe.”

“The ones who want to travel to the Cook Islands for 30 days or more should be allowed to travel as long as they have done the necessary health checks…Immigration should have records of these ones coming and going over the years.” Suggestions on tourism development

“There should be a cap on tourism numbers based on the carrying capacity of each island.”

“The banks should continue mortgage repayment holiday until tourists come back.”

“In the past 3 years, I talk to our tourists and the consciences is that they are continually being over charged. This needs to stop... They talk over the internet and could destroy the industry if not cleaned up.”

“Environment tax needs to be reinstated and transparency needed for. Application of funds, NGOs and private sectors should also receive this funding like in Palau. Airbnb or other rental need to be taxed or discouraged. Local discount card scheme across board. At least 40% discounts.”

“Tourism was uncontrolled before COVID. Too much growth too fast. Slow growth is best. We should maintain at 80’-100,000 tourists until cultural, environmental, education, health and infrastructure issues are addressed.” Suggestions on tourism development

“COVID-19 has taught us that less is more. That quantity cannot replace quality. Far too much of the tourism dollar goes to overseas tax dodgers. This is an opportunity for a FRESH START, not a Kickstart to the same old system.”

“Keep 2 months of the year free of tourists, only for returning family, to give our environment and culture a chance to heal, say December and January.”

“We should be aiming to mid-high end tourism, we need local farmers contracts to supply local food and start preparing more local dishes, right now most of our tourist money goes back to NZ to pay for the food we import. Limit entry to 100,000 annually.”

“At present, tourism amongst Rarotongan tourists travelling to the Pa Enua is a huge success through the Island hopper strategy. I've only heard very positive feedback. I also think its fantastic that those tourists are discovering the outer islands glory and what the people have to offer. It's also very educational and provides a positive understanding between them.” Opening the borders or welcoming tourists back

“Cook Islands can not go on for another 7 months without tourism and also it will be very hard for us to get back into this routine of entertaining and sharing with our tourist since most of us have been on a very long break.”

“COVID is the new norm. Our economy will not survive without the borders being opened. The cost of living has not been cheaper during COVID. Cost of goods have increased with no one really monitoring the price of goods. We need a price tribunal to ensure smaller stores are not hiking their prices to maximise revenue from the general public.”

“The Cook Islands is blessed to be COVID-19 Free, so I believe at this time since the border in Australia Will re-open, we the Cook Islands should clean our island and ready to welcome tourist back in the Cook Islands”

“There will the right time to open opening the borders. We will just have to wait and survive off what our land gives us, food, water, etc. It is like we are doing the things or the way of living we had many years ago.”

“We here need jobs , need tourists for our continued life.”

“Let the tourists come and enjoy our paradise. Our country is ready for them.” Supporting government’s approach or appreciation of the government support

“I am sure the government will not look at the profit first before its own citizens and work or seek expert opinions from other country's that are doing a good job maintaining this pandemic.”

“With current situation I believe the government is trying to assist the Tourism Industry I want to thank The Cook Islands government for looking after workers, pray that the Lord will richly blessed Cook Islands as a whole.”

“We should really abide with the NZ Govt's approach when they conducted their assessment.”

“I believe in our government and health sectors in making the right choice for our people in the Cook Islands...thanking you all for a great job you all provide for our people. Kia Orana e Kia Manuia.” Supporting government’s approach or appreciation of the government support

“We are blessed to live in Paradise. I am grateful for the govt stimulus package. I am one of the fortunate ones that is still able to work full time and be able to support and provide for my son.”

“I believe that our Government is doing everything in their power to ensure the safety of our people. I have faith that they will continue to place our residents' interests above all else and I'm proud of how we have, as an island, have dealt with these COVID restrictions this far.”

“The installation and operation of the new PCR lab to achieve rapid testing PLUS vaccinations will give greater comfort to the Cook Islands people to reopen borders and allow tourists back to the Cook Islands; in turn boosting economic activity on Rarotonga and the outer islands. Govt coffers fill up, civic services and civic investments are fast-tracked; order is restored.” Tourism is important for the Cook Islands

“Well, Tourism helps us Cook Islanders. With Tourism we try to achieve more in everything we do, our culture, our standards and most Importantly, who we are. Tourism let's us experience other countries cultures or ways of living without leaving our country to see it.”

“I believe that tourism is a vital part of Community here in Aitutaki not only because it brings in visitors who of course bring money into our island but also it gives us the benefit of sharing and exposing our culture and our story to the globe.”

“It is common knowledge that tourism is the number 1 revenue maker for our country.”

“The sooner we get tourist on the island the better it will be for our economy.”

“In my opinion Tourism is an integral part of any country in the world, it provides opportunities to preserve and showcase the real beauty and what type of people or culture the country has to offer in the world . Tourism helps also in economic development of the Country.. COVID 19 is only one of the challenges which I believe tourism and the Government can provide positive measures for, creating a positive impact or outcome for the Country.” Appreciation of being asked

“Thank you for asking my opinion on COVID 19 and tourists. I hope the Government listens to me.”

“Thank you for this survey it shows we can still have an opinion and to place our concerns within this polling...Meitaki Maata.”

“Thank you for the survey provided as there were some topics I haven’t thought about till it was brought up.”

“All your questions are good and I have answered correctly to how I feel. It is good for our tourism in the future and to deal with this COVID.”

“Thank you giving insight and for taking into account others opinions and concerns.”

“Meitaki Maata for giving me the opportunity to answer your question as truthfully as I possibly can. Kia Orana.” Diversifying the economy

“Our marine resources is a billion dollar industry if managed properly. Our agriculture is a million dollar industry if once again managed properly. This COVID-19 has evidenced how vulnerable our tourism industry is and how easily it can be wiped out.”

“Stimulate other industries instead of being solely dependent upon Tourism.”

“Only a few years ago we were questioning the economic benefit of Tourism (the tourism satellite account?), and looking at diversifying the economy. Now is an opportunity to explore and prop up other industries so we do not need to rely on tourism.”

“Instead of relying on the Tourism industry to develop our Economy, other industries should be developed, e.g. Agriculture & Fisheries, Seabed mining, Offshore Banking for Rich.”

“Diversity is the key, not just tourism...its time to invest in and build other industries especially food supply.” Community education and involvement

“Education of all Cook Islanders is the key to getting tourists back. People are scared not because of Covid but unfortunately the information from churches etc has been incorrectly put across. It is very difficult to change peoples mindset when they are given wrong information. Its understandable to be scared of the unknown and is very difficult to figure out a way to reassure people when no one really has the answer.”

“We are not informed as to the capabilities of practically treating patients here. The scattered development of facilities at Health Dept are not convincing.”

“Education of the local community is also essential to reduce the spread of any misinformation - it seems that some comments or opinions on social media indicate a complete lack of understanding of the virus, how it's spread and measures to deal with it. Some of this 'panic-mongering' has a negative impact on the good work that is being done to start re-building the economy.”

“Lets work together first then we can all move forward together. Don’t leave us behind because we don’t want trouble. One people one Cook Islands.” Thank you!

Simon Milne [email protected] www.nztri.org.nz Authors: Simon Milne, Mindy Sun, Jin Yi, Blake Bai