LCCA Student Magazine # 12
THE BALLERINA PROJECT Never give up! The secret of success!
THE APPRENTICE LCCA alumna gets featured
TIGA DIVERSITY AWARD Congratulations to Head of Visual Media
GRADUATION CEREMONY LCCA’s pride
MASH CREATIVE Interview with Mark Bloom ISSUE #12 FEBRUARY-18 CONTENTS
FEATURES 04 Time & Information. The book as an experience 07 Student launches food business 11 LCCA alumna on The Apprentice 12 Graduation Ceremony
CAREERS 30 Careers with Carmen 30 Autumn Job Fair 31 Interview with Mark Bloom
STUDENT ENGAGEMENT 04 08 12 We are searching for photographers, A day out at Tate reporters, designers, illustrators, 26 and many more to be part of the It’s Tea Time / Charity Cake Bake student magazine team. Contact us at 28 [email protected] and let us welcome Student elections you on board to bring out your Creative side! PHOTOGRAPHY 06 Photo Journalism 29 Gentle and the Beast 18 Snapshot EDITORIAL TEAM: 22 EDITOR: JACKSON NETTO The Ballerina Project SUB EDITOR: ANISA CHOUDHARY GRAPHIC DESIGNERS: ALBERTO MORENO, MARIA AGRA LIFESTYLE 34 CONTRIBUTORS: Fitness Maria Agra, Carmen Andreica, Janaka Vidanagama, Fabiana Forni, Letizia 35 22 32 Belcastro, Valentina Franconi, Aneta Racheva, Mary Martin, Yani Hristov, Dinner for a fiver / Beauty Melanie Chappuis Valdivia, Marie-Claire Isaaman, Luminita Roman, Diana Ghetau, Maria-Codrina Raileanu, Brittany Wolff e, Amalia Jos Da Costa, Mark Bloom, Samantha Meade, Tsvetelina Vasileva, Liliya Hristova, Alero Omatseye Jaiyesimi, Alexander Kennedy, Michaela Lewis, Asimina “If somebody offers you an amazing opportunity everyone can enjoy the accomplishment of Giagoudaki, Alexandru Potirlau, Alexandru Achitei, Anna Cossu, Tatiana but you are not sure you can do it, say yes – then having their work published. Velebna, Lu Orlova, Jose Pinedo, Chris Nelson, Nicola Licandro, Arianna learn how to do it later!”― Richard Branson. Staibano, Shelly Ohene-Nyako, Jason Coultman, Omari Lumsden, Kasumi Also, don’t miss out on our latest highlights Ise, Festus Louis, Philip Herbert, Victoria Adenuga, Mihaela Dareiscu, Ramona We are thrilled to present you the latest issue about our student achievements, which include: Pascalau, Xavier Epelle, Alina-Daniela Ilas, Samuel Oliver, Ramona Petrescu, of Creative magazine. At Creative, we pride an LCCA fashion alumna being featured in one of Franziska Katterbauer, Aleena Mirza, Flora Vitulli, Ciara Mbekeani, Buster Milo ourselves in our commitment to being a platform the recent episodes of the BBC TV programme COVER: Hawksworth, Corinna Niel, Eddie Miguel Tavares, Ahmed Abdisalam Abdillahi, of opportunity for all our members. ‘The Apprentice’, business management student Photography: Diana Ghetau Hannah Lucy Williams, Carrie Jayne Bateman launching her business, ‘Shores of Africa’ and Model: Sara Gajzler Student Diana Ghetau’s ballerina project is an photography student’s work being published in Insta: dianacrownpictures CONTACT: excellent example of student work completed the UK’s best-selling monthly bridal magazine. Website: dianacrownpictures.com [email protected] initially as part of an entrance requirement for These are just a few of the exciting stories you our photography course and then developed can catch in this edition! further. Diana’s work is now one of a select few to be displayed at the ITN Productions Exhibition Have a fantastic 2018, filled with the best and is also celebrated on the cover of this opportunities one could wish for! special issue. LCCA hopes to continue providing opportunities such as this for all students so A WORD FROM THE EDITOR Despite, or maybe because of the surge in popularity The ‘Queen of Books’ of the e-book in recent years, the printed book seems Time & to be enjoying a renaissance. Where in the past, The ‘Queen of Books’, Dutch designer Irma Boom, has publishers’ efforts were relegated to coffee table been experimenting with the possibilities of the book books, nowadays we can find more and more carefully as an object throughout her career. From her studio in produced books, with conscientiously chosen paper Amsterdam, she has created over 300 books, including Information: stocks, bindings, and finishes. This allows us to enjoy 50 that are part of the permanent collection at the them, not only as a vessel for content, but also as a Museum of Modern Art (MoMA). Her bold approach three-dimensional object. questions the conventions of traditional books in both design and content. The book as Artists and designers have long been aware of the power of the book as an object of artistic expression. She follows a strict creative process, always starting Artist books, where the content is as important as the with a concept, then creating a real sized model of an experience form, have roots in the work of William Blake and in the the book. She then moves on to making miniature early twentieth century avant-garde movements, such books that allow her to rethink layout and design, back as Dada, Constructivism, and Futurism. and forth between her models and the computer. By Maria Agra, staff writer Boom sees her work as akin to social housing, as the Artist books are often handmade, making them unique means of production make her books affordable and and highly valuable. Gathering these influences, but accessible. operating within the limits of the industrially printed – and therefore accessible – book, we find publishers Among Irma Boom’s creations (which include books and designers pushing the boundaries of the reading printed on coffee filter paper, a 2,136-page volume experience. weighing more than eight pounds, and a miniature London-based publisher Visual Editions has book two inches tall and While distributing text pioneered what they define as ‘narrative driven story half as thick) we can find and artwork digitally experiences’. In their much-celebrated book ‘Tree a rare piece: a book on of Codes’, American author Jonathan Safran Foer the story of Chanel No. 5, has the advantage of took an existing piece of text, Bruno Schulz’s ‘Street defined by Boom as ‘the making them accessible of Crocodiles’, to explore how pages develop a ultimate book’. to more people and relationship to one another. It’s printed without ink, more shareable and His medium of choice was the technique of die-cutting. with text and images immediate, the paper Removing words from each page, he carved out a new embossed on soft paper. story that gives the book a three-dimensional life. The The designer worked surface is far from Visual Editions team faced the task of finding a printer with the concept of becoming an object of that would be up for the challenge of making a book perfume (impossible the past. with a different die-cut on every page, after being told to see once it’s been by dozens of printers that their book couldn’t be made. applied) to create a book that can only be experienced in its physical form. As a Other publications include ‘Composition No.1’, a box PDF, it would only be blank pages. set of loose-leaf pages that readers can arrange into different narratives, and ‘Where You Are’, a box full of While distributing text and artwork digitally has the artwork and essays that tell the story of artists, writers, advantage of making them accessible to more and thinkers in map form. people and more shareable and immediate, the paper surface is far from becoming an object of the past. The tactile experience of holding and browsing a book cannot be replicated digitally, and the possibilities of these new reading experiences continue to surprise and delight us.
E Chanel: Livre d’Artistes, H Detail from Visual Editions, Tree of Codes, by Jonathan designed by Irma Boom, 2013. Safran Foer, 2010.
4 5 Student launches food business My name is L. C. Roman. I was born in Romania and currently By Fabiana Forni, staff writer study photography at London College of Contemporary Arts.
I aim to show to the world the power of the idea of freedom. My pictures show the struggle of the people to make things right. I believe that we need to be grateful to all of those people who rally for the health of the nation. In comparison with “Creativity is what drives me other societies, in this country you have the right to express when it comes to business. Being yourself and protest, as long you don’t break the law. Seeing www.shoresofafrica.com able to think outside the box is them through my lens, it looks like they are in the service of the something that truly motivates nation. me.”
LCCA business management student “When we had a party, my mother would “What I have learned so far has opened Alero Omatseye Jaiyesimi has launched order a variety of finger food snacks, up my mind, giving me the skills and her business, Shores of Africa. and the coconut biscuits were my knowledge to move Shores of Africa favourite,” she said. “This inspired me forward. I enjoy the interaction with The family-run company provides to start my own business, and later to the lecturers; they are always very healthy food and snacks from Africa, develop other interesting flavours.” approachable and they push us to offering hand-made products with succeed.” simple ingredients, great taste, and a Alero said her programme has helped particular attention for dietary needs. her, explaining: “I thought that a Alero looks after every aspect of her business course could help me hone venture, from production to marketing, The first range of snacks – tropical my skills, and I chose LCCA because and is now looking to expand into flavoured coconut thins - was inspired I found the modules particularly mainstream distribution. by Alero’s childhood in Nigeria. interesting and fitting for my purpose.
“Funding and keeping up with the demand will be a challenge, but I am confident for the future,” she said. Photography by Janaka Vidanagama Janaka by Photography By Luminita Roman, HND Photography Luminita Roman, By PHOTO JOURNALISM PHOTO
6 7 By Valentina Franconi, guest writer
Valentina Franconi, Photographer and former PA to the Executive Dean and Managing Director of LCCA, joined students with course manager Mark Shaw from the Foundation Art and Design course, on their visit to the Tate Modern.
The students saw the exhibitions on display and tried to interpret art pieces before reading the descriptions and creating drawings.
Afterwards, two hours were spent with Mark, who explained the modern art installations and encouraged discussion among the students about the meaning of various pieces.
Student Carrie Bateman said: “Our day at the Tate Modern with Mark was engaging and fun. It was difficult to choose a favourite piece as there were so many inspirational artworks. The visit opened my mind to innumerable creative possibilities and the expansive range of materials one can use to make art.”
Mia Di Lorenzo, another student, added: Photo credits: Valentina Franconi “Mark’s Tate Modern trip challenged After enjoying the swings by Danish Mark Shaw, my sketching skills in the best way artists’ collective SUPERFLEX, the Foundation Art & Design possible.” students headed back to LCCA with Course Manager good memories of a day well spent.
8 9 Mary Martin, who studied HND Fashion LCCA alumna on & Textiles at LCCA, was one of the designers providing the collections. She At Tate with Alex was selected from 200 contenders who By Alexander Kennedy, staff writer applied to be on the show.
Mary showed her collection to the THE APPRENTICE contestants and a model wore one of By Fabiana Forni, staff writer her dresses.
On the south side of the Thames, a half hour walk from the LCCA campus, is the Former LCCA student Mary Martin was The contestants were tasked with “When she walked in with my Tate Modern: a fantastic public gallery with many features that can be visited for featured in the latest episode of BBC selling a line of clothing, which included Queen of Africa dress I thought information, investigation, and inspiration. programme The Apprentice. choosing a designer. she looked amazing, and I knew that I had made an impression.”
Though she wasn’t chosen by the teams, Mary had a great experience. Stepping in from the fourth floor hall, Past this point, you can see a plethora and changing the themes and memes “It was very exciting. They took you might be immediately enticed by of practitioners under ‘A View From it would otherwise convey. me to a secret location and all the the Mark Rothko collection hosted in a Zagreb: Optical And Kinetic Art’ such other designers were already there. cavernous studio room. The paintings as Jean-Pierre Yvaral’s Ambiguous One of the larger areas on the floor I was confident as my clothes have here loom as if challenging those with Structure, which literally blurs your displays the ‘Conflict’ collection, something different and I didn’t fear the desires to inspect the detail of their perception of the piece. which compares and contrasts “LCCA had sent me an email asking me competition.” composition, threatening to swallow works critiquing and commenting on if I would like to show my clothes for your gaze into their massive frames, combat. Pieces such as Purification by a programme on the BBC, but I didn’t Mary is a successful designer on the leaving you disorientated as you leave Barthélémy Toguo consist of striking know which one,” said Mary. “For this London scene and her collections their studio home. content and presentation, allowing the show, the designers had to be high end have been featured at Africa Fashion imagery used to trickle into the mind as and bring something different, and it Week in London. She has also won you observe the work. was a challenge as everyone had their several awards, including the BEFFTA own individuality.” Excellence Award and the award for Theaster Gates also has a layered Best Africa Designer at the Mercedes construction featured - a reminder that Benz African Fashion Festival 2015. some of the most engaging works are a stitched patchwork of inspiration and meaning. Deeper in the gallery, there is a full room Nineties Jean-Pierre Yvaral devoted to Carrie Mae Weems and her crimson coloured creation ‘From Here NOSTALGIA Ivan Picelj also features here with the I Saw What Happened and I Cried’. They say that trends are recycled every few years. Just as you thought we were Nove Tendonlije pieces - definitely Distressingly direct in its presentation of running out of trends to recall from the 90’s, you’d better think again: teeny, tiny, worth a look for those who wish to slavery, the piece serves as a potential barely-there-at-all sunnies are slowly but surely making a comeback. explore the optical illusions put to jumping off point for the works recently Michaela Lewis, HNC Business Management powerful use in design and fashion. presented in ‘Soul of a Nation’. It takes existing assets and through layering Mark Rothko Through one of the arches at the back context, content, and editing, produces of the building you’ll be transported to images with thicker meaning than the Another of these studios is dedicated Jane Alexander’s African Adventure, sum of its parts. to Bridget Riley and her collage of a surreal scene with similarities to colourful compositions consisting of a Salvador Dali spectacle, leaving many bold and bright hues which hold contextual clues to be found within the your attention from afar. The crisp, clean composition. The piece plays host to lines continue to keep you hostage on several concepts and themes at once, closer inspection and the deceptive drawing on the artist’s background, simplicity of the precise patterns could thoughts, and feelings to add character easily inspire other artists. and context to their creation.
In a different part of the gallery, a large sample of Joseph Beuys work is to be found, much being commentary or criticism of the political persuasions of the time. These are explored through the concepts of direct democracy Carrie Mae This season the matrix-inspired, sci-fi sunnies Not long after in Cannes, France, we saw Rihanna The vintage shades have been the glasses of and information action, and the made a huge return thanks to Demna Gvasalia’s making a red carpet appearance with her own slim, choice for It Girls like Bella Hadid and Kendall creation and mockery of propaganda. There is far more to the Tate Gallery Balenciaga AW17 show and model Bella Hadid, who white framed sunglasses by Andy Wolf Eyewear. Jenner for months now, and as they’ve Something that links this work with than these simple descriptions and is often seen wearing them with almost every outfit, The skinny micro-shades also made an appearance demonstrated, the tinier the better. Interestingly other works on the same floor is every creative should feel encouraged from athleisure to street style. at the Louis Vuitton, Miu Miu, and Prada shows, though, it seems as if the trend justifies a ‘less is enticing women to trade in their oversized pairs in more’ type of vibe. The micro-shades have pretty the idea of interacting, defacing, or to visit and find their own meanings Bridget Riley favour of tiny frames. much made a bold statement and it’s safe to say transforming an existing work, twisting within fellow artists’ work. Photo credits: Vogue they are definitely here to stay.
10 11 LCCA 2017 Graduation Ceremony
Keep an eye out for student testimonials and a video of the graduation ceremony!
Photography by Alexandru Lucian Achitei, HNC Photography
Photography by Alexandru Potîrlau, HNC Photography
LCCA held its Graduation Ceremony for 2017, qualifications coming from overseas to attend the with HND and master’s students celebrating their event.” achievements with family and friends. A huge thank you to photography lecturer Asimina The ceremony opened with a message from Giagoudaki who saw the great potential for her Director of Studies, Miranda Hobart. class in gaining hands on experience at a live event and kindly encouraged all her students to Executive Dean and Managing Director, Sagi be photographers at the graduation ceremony. Hartov, was delighted with the fourth graduation Alexandru Portilau, Alexandru Achitei and Anna since the founding of LCCA. “We were extremely Cossu have sent in their best works for you to happy to see students from our online master’s savour.
Photography by Alexandru Potîrlau, HNC Photography Photography by Anna Cossu, HNC Photography
12 13 HEAD OF VISUAL than your own. You fall to let them rise, when actually this should be a partnership MEDIA WINS where both feel comfortable enough to TIGA AWARD raise each other. I also love the fact that Oshun recognize their faults. Often in a relationship, we blame others for making us feel a certain way, when actually it is our own responsibility to defend ourselves and Marie-Claire Isaaman, LCCA’s Head of make our partner understand and love us. Visual Media was awarded this year’s TIGA Diversity Award for her work on The lyrics are powerful because Oshen Women in Games, beating major players doesn’t blame the honest partner. like Sony. At the same time, the women realise how TIGA is Europe’s largest network of unhealthy this situation is and the need to independent games developers and give up the love to save themselves. This publishers, and its awards attract is hard because they love their partner hundreds of entries from all over the more than themselves. world.
This year’s awards ceremony was held at the Victoria and Albert Museum The conclusion for me is revealed in this verse: (V&A).
“Why did we go there so fast? We knew that purely matter never ever last Now morning glass outside looking in While you’re bragging ‘bout my ass to your friends And I know this all begins with my issues with men LCCA alumni – Art video project That’s why I keep on defending
By Melanie Chappuis Valdivia, Foundation Art & Design The fact that I’m depending on you”
Mélanie Chappuis Valdivia
It’s interesting to collaborate with other In today’s society, we love artists who want to share their personal independence, but actually we never projects. It’s always good to have really are independent. We do need someone with whom you can confide people and we do care about what and share, especially in love. I found it people feel or think, especially when we attractive that she wanted to convey love. People often say they shouldn’t her story through dance because that’s change for others, but does this mean body language. Every artist has a way to we don’t listen to one another? communicate. Valuing a relationship is about I did some positioning with the waves of respecting each other’s love and the sea to bring more movement when building up from it together with she’s dancing. I filmed her during the communication, patience, self-love, and night when the moon was full, which awareness. Saying that we don’t depend signifies a woman’s power and strength. on each other is actually an idealisation It’s always a pleasure to work with Shelly. that we have. Sometimes love isn’t enough when a partner doesn’t love themselves. Shelly Ohene-Nyako
This video was inspired by the words of Oshun’s song Sango, which talks about The song says: “I don’t mind if you hurt me, it’s my own fault that I fell a relationship that is far from perfect. So I persist to give you everything you want However, the lovers feel like giving it “I just keep on giving Even though you kept it real with me and you been blunt a go, even if they know it’s killing one I cannot keep living for you of them. In the video, Oshun are two Saying that we won’t be together and this is only lust women and they share the same man. Got my mind spinning round And never equals never You gon’ let me drown I’m on the same page as you I can relate to this- when you want to But I’m sick of falling There’s nothing that I can explain to you please someone no matter how far they I wanna rise to love To show you why” push you. In this kind of relationship, you Rise to love Rise” Click to see full video care about your partner’s feelings more
14 15 FIELD TRIPS
STAR-STRUCK WITH MUSEUM VISITS THE APPRENTICE OPENING MINDS JUDGE
LCCA HNC & HND Business being a leader, which definitely helped Management students went to in regards to the business management Hospitality management lecturer Alina-Daniela Ilas cherishes trips Middlesex University London to attend course. Mihaela Dareiscu accompanied her outside of the campus because she a guest speaker event with Margaret class on a field trip to the Barbican can experience the practical side of the Mountford - one of the former judges Philip Herbert particularly enjoyed the Centre and Museum of London. theory that was taught during lectures. from BBC One show The Apprentice. Q&A session and Alexandra Adina Rato She got a better understanding about She gave a talk about ‘The changing found the basic definition of leadership Student Ramona Pascalau was visiting conferences, banqueting, and the role of leadership’. an enlightening piece of information. both sites for the first time and enjoyed importance of a big venue from these learning about the history of London. trips. Victoria Adenuga found the seminar Festus Louis, a Middlesex University Ramona Petrescu was thrilled to learn educating and inspiring. alumnus and currently an LCCA HNC & about a new concept of cinema and Xavier Epelle was fascinated by the HND Business Management lecturer, documentary at the Barbican Centre. cinema hall and Samuel Oliver enjoyed Karen Merrgra enjoyed the way organised this wonderful opportunity for learning about sustainable living on Mountford described the main skills of students. The documentary was about planet Earth. global environmental damage, and he found this topic helped him Students are looking forward to the next with information with regard to his field trip. travel and tourism course.
LONDON HIGH MA Fashion Retail and Luxury Management students enjoyed a trip STREETS – THE to the high street, viewing Christmas PERFECT VISUAL decorations in shops as part of their visual merchandising class. Following my MERCHANDISING Student Kasumi Ise said: “Our lecturer passions SETTING explained details from the visual merchandising theory we had learned By Maria-Codrina Raileanu, By Kasumi Ise, MA Fashion Retail in class in front of a real window display. HNC Photography and Luxury Management This was very useful with regards to the course. We could take in the teacher’s comment at an actual store.”
”In addition, there were many things that I found challenging to understand during the lecture, like the effect on people who are enjoying Christmas windows or “I felt like I was at the right place the actual atmosphere around at the right moment, with the best the store, but this became easy person when I shot this photo of to comprehend when we were pop music singer Nicolas Mejia. on-site.” I was following my two passions: music and photography.”
16 17 AT THE END OF THE DAY BY YANI HRISTOV, HNC PHOTOGRAPHY
“This image was taken at Canary wharf . My inspiration behind this photo was to show how people start their working day and how they finish, showing the viewer any challenges they may encounter by using different camera settings. Trying and waiting for a person to be in frame is an important part of an image as is making use of weather conditions. Starting my course at LCCA is very exciting for me, learning new skills, and enjoying my class and teachers.” SNAPSHOT
18 19 STUDENTS SHOWCASE THEIR WORK AT ITN
Inspired by Music by Inspired Time is Flying
LU ORLOVA These three pieces - Inspired by Music, working in other directions and adding HNC Fashion & Textiles Waiting for the Call, and Time is Flying - more colours and positivity into the were presented at ITN Productions and pictures. they are most certainly my favourite ones. The piece Time is Flying was the Now I’m really focused on my education. first. I enjoy every second of my course and it’s a great opportunity for me. I love My every illustration is a little story and experiments and I’m eager to learn new I believe everyone should look with their things and challenge myself. heart to understand it. My inspirations Fruit of dog rose often come from music, surroundings, I’m happy to be part of a practical, and my emotions. Drawing has always developing, and diverse course. been my getaway; it helps get me through. My current objective is to start my own TATIANA VELEBNA What was your inspiration behind your What do you enjoy most about your brand. However, I don’t want to let go HNC Fashion & Textiles work? course at LCCA? It’s difficult to leave my work unfinished; of oil and acrylic paintings or creating I was inspired by my favourite fruit: dog I am enjoying everything in my fashion I never know if it’s going to be possible illustrations. I want to find a balance and rose. It reminds me of my childhood, textile course, especially pattern to return to it in the same mood. That’s unite fashion with my illustrations. I wish when we had no time for dinner and ate cutting. I think it’s really important why I try my best to finish the work to create original, unique, and notable dog rose. because drawing something on models without postponing. garments. My latest work can be found is one thing, but to make it wearable on Instagram and Facebook. How do you feel about your work being and comfortable is a real job. I love Illustration is just one direction which displayed at ITN Productions? What being creative. I work in. I think of it like a hobby, but a The most important thing for me is to does it mean for you? favourite hobby nevertheless which I’d continue doing what I love and to make It was wonderful when Amy Bigmore What are your plans for your future love to carry on improving. There was this world a bit brighter. told me that she likes my picture. What once you have graduated? a long period of dark gothic themes in could be more satisfying than to be I hope I can become good enough to my graphic art, but lately I have been useful in our lives? do something that I enjoy. Waiting for the Call for Waiting
20 21 DIANA GHETAU The Ballerina Project the perfect ballerina and we went to Every time an idea crosses my mind, Canary Wharf because I wanted to HNC Photography I Google it first to see if another be unpredictable. I thought people photographer had the same idea at would want to see a ballerina in a park, some point. between the flowers. But that’s not my type of image. This is what I did when I thought about photographing a ballerina. I found Canary Wharf on a Saturday is so quiet, thousands of links relating to this idea with empty pubs, offices closed, and but I still didn’t want to give up; I had no police officers - which made it much to think of how to make this project easier for us to work. different from the other projects. One of the prints (cover of this issue) from my Sara (the ballerina) was wearing ballerina photography was displayed at her outfit and the pointed shoes ITN Productions along with the work of all day; I was worried she may feel my colleagues. For me it was exciting uncomfortable but she did great. After and is another important step in my shooting for three hours that day, I career. wasn’t happy with the results; I wanted to keep going to find that magic shot. I I wanted to take the ballerina out of the even started to get frustrated because I stage and show that she, as a human knew what I wanted but I was struggling being, belongs to the world. I found to achieve it.
I learnt a valuable lesson from this experience: that I should never give up, and I didn’t.
I love all the pictures from this project, because they mean more to me than they do to the audience. However I will always have a favourite one (cover of this issue) which was taken in an empty pub.
The Ballerina Project came about after LCCA requested a mini-project from me when I showed my interest on the photography course. I was thinking of doing a mini-project, but this has become a solid project that I am really proud of.
Diana’s work was published in the UK’s best-selling monthly bridal magazine.
22 23 LCCA students on the graphic design and computer games courses came Alignment together for the Alignment Exhibition. Course Manager Jose Pinedo said: Students had the opportunity to Exhibition develop a business database and formulate a long-term career plan.
He was very pleased that all of the students were progressing well at LCCA.
Computer games lecturer Chris Nelson agreed, saying that he was very proud of his students’ achievements.
“This was supported by the creation and production of a self-promotional package, which included their own business cards, web page, and online portfolios as promotional tools.” Miro the Hero - video game Arianna Staibano, HND Computer Game Animation Course Manager Jose Pinedo
“In this exhibition, students have shown their progress and also prepared for their future.”
Course Manager Jose Pinedo Photo credits: Janaka Vidanagama Janaka credits: Photo John Titor - video game Find out more about the video games designed by Nicola and Arianna in Creative #13. Arianna Staibano, HND Computer Game Animation 24 25 STUDENT ENGAGEMENT STUDENT ENGAGEMENT IT’S TEA TIME! CHARITY CAKE BAKE
LCCA staff and students took part in a charity cake sale, raising money for the Great Ormond Street Hospital Children’s Charity.
Diana Ghetau, a HNC Photography student made a Romanian speciality called poale-n-brau and Livia Varas Miguel, a HNC Business Management student helped spread the word. The LCCA librarian, Samantha Meade, made Christmas tree cupcakes which were a special hit.
Thank you to everyone who made this event a huge success! Samantha Meade Photo credits: Maria Codrina Raileanu Maria Codrina credits: Photo
Foundation Art and Design students Abdillahi, Hannah Lucy Williams, and Franziska Katterbauer, Aleena Mirza, Carrie Jayne Bateman said thank you Flora Vitulli, Ciara Mbekeani, Buster for the regular Tea Time event with a Milo Hawksworth, Corinna Niel, Eddie gift and a self-made card. Miguel Tavares, Ahmed Abdisalam
Executive Dean and Managing Director Sagi Hartov introduced Tea Time to provide students with complimentary tea and light refreshments as well as a place to meet their peers. Diana Ghetau and Jackson Netto Diana Ghetau and Jackson
The event takes place on Tuesdays and Thursdays in the Student Lounge, and has proven to be a great opportunity for students to network.
26 27 STUDENT ENGAGEMENT Gentle and the Beast STUDENT ELECTIONS By Omari Lumsden, HND Photography Photo credits: Janaka Vidanagama Janaka credits: Photo
Executive Dean and Managing Director Sagi Hartov and Director of Studies Miranda Hobart announced and congratulated the new LCCA Student President and Deputy Student Presidents during the weekly Tea Time event.
Maria-Codrina Raileanu
The elections took place over three days, with seven students campaigning for president. Candidates did a great job speaking to their fellow students, handing out flyers and goody bags, and affirming their pledges to do their best if they get elected.
HNC Photography student, Maria-Codrina Raileanu, Brittany Wolffe became Student President with the most votes. The piece is called gentle and the HNC Business Management student Amalia Da Beast and illustrates the savagery Costa and BA Fashion Design student Brittany Wolffe between the businessman and the both secured the same number of votes and were football player. declared Deputy Student presidents. In this day and age who is who? They will share tasks and support the president in her role of enhancing the student experience at LCCA.
Amalia Da Costa
28 29 Who or what inspired you to become Which professional achievement are I’m also a big believer in self- Things to consider a graphic designer, author, and de- you most proud of? initiated projects. For example, sign director? That’s a really tough one to answer if you are looking to get a job in Careers when changing careers I’ve always loved drawing. Even and I wouldn’t be able to narrow it branding, the studio interviewing from a very early age, I decided that down to just one. The achievements you will want to see lots of Is your job not offering enough work making decisions? Do you need when I grew up I wanted a job in the I am most proud of are: setting up examples of branding within your with satisfaction? Do you believe it’s time more support? Would you like to creative industry – either that or my own business (Mash Creative), portfolio. If you don’t have many for a career change? Many people travel more/less? Would you like become a fighter pilot! self-publishing two books, being examples to show, why not create go through this same dilemma. to be part of a bigger or smaller picked by Coca-Cola as one of 100 your own imaginary brand to Carmen team? Do you have key skills that At the age of 14, I was awarded a designers worldwide to design a showcase what you can do? Carmen Andreica, LCCA Careers and We are here to ease the burden you feel are not utilised enough? book on graphic design and was poster to commemorate 100 years Student Services Manager and provide you with some tips on Speak to your manager about these fascinated with the diversity of of their iconic bottle, and lastly being what to look for during your decision concerns. work in it. After two weeks’ work asked to judge the ADCC design Lastly, smile, work hard, and be nice process. experience at a graphic design awards in Toronto, Canada. to people! studio when I was 15, it was clear for Why do you want a change? What are your transferable skills? me that’s what I wanted to do. Do you have any advice for young Think about the main reasons Think about jobs where you can use graphic designers trying to break that determine why you want a the skills you have developed so far. After receiving my A-levels in art and into the industry? career change. Are you no longer design, I went on to take a one year I believe it is harder to break into interested in your job? Is there no What are your values? foundation course in art, followed the design industry now than ever room to improve in your current What is important for you in the by a three year degree in visual before. This is probably due to position? Does the job no longer workplace: recognition, working communication design at Middlesex it being a much more popular meet your values and skills? Do you conditions, support, independence, University London. career choice than when I was really need to change careers or relationships, security, or younger; this means your work just your current circumstances? achievements? I am hugely inspired by Swiss really needs to stand out from What exactly don’t you like about modernist design, grids, and the crowd! your job? How could your current Are you ready to start from minimalist logos. Wim Crouwel, job be more rewarding? Have you scratch? Josef Müller-Brockmann, and Ultimately, a designer will be considered finding a similar job in Before you decide to change Massimo Vignelli are my design hired on the quality of their work. another company or sector? What careers, think about all the heroes and I often look to their work Therefore, it is important to be would your ideal job look like? Would implications this might have for you for inspiration. selective about what you show. It you like to have more freedom in and your family. is better to show two good quality How difficult was it to break into the projects than five mediocre ones. industry, and if you could re-live the Autumn Job Fair Guest speaker Mark Bloom experience, would you do anything differently? I was very fortunate to land my first design job just two weeks after graduating from university in 1998 and have been working as a graphic designer ever since then.
Over the years I have worked for some good companies and some not too good, but I wouldn’t change it or do anything differently since you learn from life experiences and hopefully grow from it.
Photo credits: Janaka Vidanagama Janaka credits: Photo What’s it like to work with companies from various industries and sizes (international and local) and which The LCCA Careers and Employability Team LCCA students attended a guest He spoke to students about big names have you most enjoyed hosted the Autumn Job Fair. speaker event with Mark Bloom, his work as a designer and working with? founder of design company Mash entrepreneur and provided Working with big brands such as Interview with Students and graduates met a range of em- Creative. advice on portfolios, self-initiated Nike, Sonos, and Coca-Cola can ployers, including Inditex, Kurt Geiger, Baxters projects, how to get exposure, and be great for your portfolio since International, Lyndoras, and more. Students Mark is also an author and the job interviews. they are internationally recognised Mark Bloom were also able to sign up for available roles. design director for Socio Design, brands which can be appealing to and has extensive experience in The students found the event to be new clients. It can be restrictive The event had a large number of students graphic design and branding for informative and inspiring, and we though, since they often have Mark Bloom, Design Director attending and the feedback received has been international and local companies look forward to similar talks in the strict brand guidelines which can Mash Creative® Socio Design® positive. of all sizes. future. reduce the scope for creativity. www.mashcreative.co.uk Following the event, employers expressed their Often with smaller companies — interest in recruiting some applicants. Many of - namely start-ups - Skype: mashcreative them are interested in continuing to collaborate you can be much more creative Instagram: @mashcreative with LCCA by attending future events. and really put your stamp on Twitter: @mashcreative
the design, which can be Behance: MashCreative Kőrössy György credits: Photo hugely rewarding. 30 31
By María Agra, staff writer
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1 2 3 4 5 6 7 8 Fashioned from London Fashion Joan The Future Another Kind London Craft Theatre of the St Patrick’s Day Nature Week Jonas Starts Here of Life Week Natural World Festival
The first UK exhibition to Showcasing all the new Visual artist and video and Curators Rory Hyde and The Barbican brings us The fourth edition of London Artist Mark Dion has been Make the most of St Patrick’s explore the relationship trends for the A/W season, performance art pioneer, Mariana Pestana have put an exhibition exploring Craft Week will once more creating works that mimic Day with several events between fashion and the LFW returns to the capital for Joan Jonas, is the subject together a collection of the relationship between showcase the very best vitrines and dioramas since across London, including natural world will have more its 34th year. It’s a chance of a major retrospective, more than 100 objects from photographers and of international and British the mid-1980s, acting as a parade and festival in than 300 objects on display, to see the best of British bringing together five satellites to smart appliances. alternative communities. The craftsmanship. Studios, an explorer and collector. Trafalgar Square. The best from richly embellished design, with catwalk shows, decades of influential and Their work explores the role work of 20 photographers workshops, galleries, and For this exhibition, he takes of Irish culture will be on Renaissance garments to presentations, Designer ground-breaking art. of design and the technology who have followed the lives of museums across the city will viewers on a journey through display with Irish street food, dresses made from recycled Showrooms, and other Everything from her early giants who are shaping individuals and communities host events where you can installations created since underground busking, Poems plastic bottles. events organised throughout 1960s pieces mixing tomorrow’s world. This on the fringes of society from meet artists, designers, and 2000, including a scholar’s on the Underground, walking Fashioned from Nature will the week. performance with props and experimental exhibition also America to India and Chile makers, learn how things are study filled with drawings and tours, film screenings, and an invite viewers to look at The four day festival allows images, to recent installations aims to tackle planet-wide to Nigeria will be on display. made, view performances, models, a cabinet displaying exhibition of one of Ireland’s how designers have drawn shoppers to buy curated dealing with themes such issues such as: should the Touching on themes of and even get a behind- treasures collected from most acclaimed artists. inspiration from the beauty collections at exclusive prices as climate change and planet be a design project? addiction, gender, sexuality, the-scenes look at famous the muddy banks of the Painter Pauline Bewick will of flowers and animals, as and get a head start on the extinction will be on display. The curators believe the minorities, and youth culture, brands and landmark Thames, and a Dickensian have her work displayed at well as how the production most important trends for the Catch a glimpse of the planet is a product of an the show includes the Casa buildings. curiosity shop. Dion will City Hall between 1st and demands of the fashion upcoming season, as well as legendary American artist unintentional design project. Susanna Collection, Paz attempt to reveal the wonder 21st March 2018. Get ready industry have damaged the listen to talks led by industry live, as she will also be Errazruiz, Pieter Hugo, and and fragility of life through for a very green weekend! environment, prompting us experts. performing as part of the Dayanita Singh. the techniques of scientific to think about the sources of BMW Tate Live Exhibition enquiry and museum display. our clothes. programme. 28 Feb – 27 May 9 May – 13 May 14 Feb – 13 May 16 Mar – 18 Mar 21 Apr – TBC 16 Feb – 20 Feb 14 Mar – 5 Aug 12 May – 4 Nov Barbican Centre Several locations Whitechapel Gallery Trafalgar Square Victoria & Albert Museum Several locations Tate Modern Victoria & Albert Museum Barbican Aldgate East Charing Cross South Kensington Southwark South Kensington £13.50, £11 concs. £12.95, £9.50 concs. Free £12, £10 concs. £13.30, £11 concs. £15, £11 concs.
32 33 GETTING Dinner ITNESS F STARTED for a fiver x1 x1 tbsp x3 x2 x3cm piece By Jason Coultman, guest writer Spring onion, Soy sauce Garlic cloves, Chicken breasts, Ginger, peeled 1. Take the time to learn By Letizia Belcastro, staff writer sliced crushed sliced and grated safe technique - for one or two sessions, find a reputable coach to teach you the basics. Lower into a squatting position with your hands flat on the floor in front of you. x1 x1 x2 tsp x1 cup x2 tsp Lemon, zest Orange, zest Caster sugar Rice, to serve Sunflower oil and juice and juice 2. Start light - you gain nothing and risk a lot by using 1 2 heavy weights too soon. Orange and lemon chicken with rice Step both legs back into your chest so you are back at a 1. Place all the ingredients (except the oil) + squat position. together in a bowl. > Use Heavy Progressively overload 2. Stir well and leave to marinate in the fridge for 3. an hour. - gradually increase the loads you use as your body 3. Heat the oil in a frying pan on a high heat and 3 4 5 Back Squats begins to adapt and become add the chicken mixture. comfortable with the weights 4. Stir fry until it is cooked through. you’re using. > + + 5. Serve the orange and lemon chicken with to Improve 4. Don’t be afraid to some rice on the side and sauce from the pan drizzled on top. challenge yourself - you’re Enjoy! selling yourself short by not seeing what your body’s truly your Life capable of. Once your technique 1) Louise Dartford www.louisedartfordgreenbeauty.com is proficient and you’re more Many people perform back squats poorly; others confident, introduce some 2) Ana Goes Green www.anagoesgreen.co.uk simply steer clear of it altogether because they heavy sets or sessions, ideally 3) Sara Steele www.sarasteele.co.uk don’t know how to safely perform the movement, under the watchful eye of an BeautyBy Valentina Franconi, guest writer or they lack the confidence to build up to heavy experienced lifter or a good 4) Organic Beauty www.organicbeautybylindaohrstrom.com weights. coach. Best Natural 5) We Were Raised By Wolves www.wewereraisedbywolves.co.uk If you are one of these people, you’re missing out Makeup 6) Well-Meaning-Being www.wellmeaningbeing.com on a heap of potential benefits. Bloggers to Follow
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34 Please email [email protected] or call 07708908285 to book your session now. Dartford Louise 35 London College of Contemporary Arts 9 Holborn London EC1N 2LL www.lcca.org.uk By Aneta Racheva, HNC Photography By Aneta Racheva, 36