DOCSLIB.ORG

[email protected]​ 609-306-0513 ​Portfolio​ @Emilygit Short-Term/Contract Work Long-Term Experienc

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
Emily.Gittleman@Gmail.Com​ 609-306-0513 ​Portfolio​ @Emilygit Short-Term/Contract Work Long-Term Experienc [email protected] ◦ 609-306-0513 ◦ Portfolio ◦ @emilygit ​ ​ ​ Short-Term/Contract Work Priorities USA, Senior Digital Media Buyer May 2020 – Present ​ ● Managed over $10 million in Facebook, Instagram, Search, and YouTube Instant Reserve buying for persuasion programs in 7 battleground states that helped elect Joe Biden president and Mark Kelly to the Senate Michael Bloomberg for President, Central Region Digital Director January 2020 – March 2020 ​ ● Oversaw all digital strategy, staff and content in 17 states; created processes, systems, and trainings to build digital programs customized to each state National Democratic Training Committee, Digital Curriculum Lead January 2019 – June 2019 ​ ● Helped develop first Digital curriculum for brand new Staff Academy program, recorded series of video tutorials, and led weekly office hours with first cohort Long-Term Experience Cory Booker for President Deputy Online Mobilization Director; Newark, NJ August 2019 – January 2020 ● Helped manage strategy, planning, and execution for national online fundraising program that raised over $10 million across email, ads, and SMS; oversaw planning, creative production, and reporting for persuasion ads program; led all digital strategy and content planning for GOTC/V programs in early states; product managed the development and launch of national grassroots donor program NH Digital Organizing Director; Manchester, NH April 2019 – August 2019 ● Built statewide NH digital program including overall strategy, goals, and processes; integrated digital into all aspects of organizing program; managed all in-state digital platforms and social media pages; grew and maintained a digital amplifiers and training program; traveled with and managed the Senator’s online platforms when he was in state 50+1 Strategies; San Francisco, CA ​ Digital Director January 2017 – March 2019 Digital and Content Lead February 2016 – January 2017 ● Led the creation of firm’s brand new digital team and grew it into an annual revenue stream of more than $250,000 (in digital contracts alone) annually; determined overall digital strategy, plans, and timelines for more than 25 candidates, campaigns, and organizations; oversaw creation and implementation of all ad creative and copy, email drafts, digital organizing strategy, organic social content, and client reports ● Grew team to include an advertising program that placed display, pre-roll, social, search, and audio ads; was responsible for $1.3 million in ad placements in 2018 (a 2,885% increase over 2017); and an email program that drafted and sent 500+ email blasts (a 330% increase from 2017) raising more than $250,000 in 2018 U.S. Senator Cory Booker; Newark, NJ ​ State Scheduler January 2015 – February 2016 ● Managed strategy behind Senator Booker’s schedule to maintain his in-state presence and meet all Senate, campaign, fundraising, and political obligations; determined scheduling priorities and handled relevant logistics Cory Booker for U.S. Senate; Newark, NJ ​ Director of Operations October 2013 – January 2015 Operations Coordinator July 2013 – October 2013 ● Oversaw Senate Campaign Operations team to ensure that campaign headquarters and all field offices operated seamlessly helping propel Senator Booker to 10 and 11-point victories in 2013 and 2014 respectively Experience with: Facebook Ads Manager; Google Ads Suite incl. Search, YouTube Instant Reserve, DV360, and ​ TruView; NGP/VAN; Blue State Digital; MailChimp; ActBlue; Hustle; Mobile Commons; MobilizeAmerica; and Microsoft Office Suite .
Load more

Recommended publications
  • The Complete Guide to Social Media from the Social Media Guys
    The Complete Guide to Social Media From The Social Media Guys PDF generated using the open source mwlib toolkit. See http://code.pediapress.com/ for more information. PDF generated at: Mon, 08 Nov 2010 19:01:07 UTC Contents Articles Social media 1 Social web 6 Social media measurement 8 Social media marketing 9 Social media optimization 11 Social network service 12 Digg 24 Facebook 33 LinkedIn 48 MySpace 52 Newsvine 70 Reddit 74 StumbleUpon 80 Twitter 84 YouTube 98 XING 112 References Article Sources and Contributors 115 Image Sources, Licenses and Contributors 123 Article Licenses License 125 Social media 1 Social media Social media are media for social interaction, using highly accessible and scalable publishing techniques. Social media uses web-based technologies to turn communication into interactive dialogues. Andreas Kaplan and Michael Haenlein define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, which allows the creation and exchange of user-generated content."[1] Businesses also refer to social media as consumer-generated media (CGM). Social media utilization is believed to be a driving force in defining the current time period as the Attention Age. A common thread running through all definitions of social media is a blending of technology and social interaction for the co-creation of value. Distinction from industrial media People gain information, education, news, etc., by electronic media and print media. Social media are distinct from industrial or traditional media, such as newspapers, television, and film. They are relatively inexpensive and accessible to enable anyone (even private individuals) to publish or access information, compared to industrial media, which generally require significant resources to publish information.
    [Show full text]
  • Generation Y Consumers' Response to Brand
    Generation Y Consumers’ Response to Brand Building Activities on Social Media Networks1 Najeeda Sha Kantilal Bhowan Abstract This study aims to establish whether Generation Y consumers interact with brands through social media platforms, specifically social networking sites, or if these consumers predominantly use these sites for socialising and/or other purposes. The motive for this study was to establish how social networking sites are used as brand building tools and whether these efforts are received as intended by Generation Y consumers. The influence of marketers’ efforts on social networking sites and the effect this has on Generation Y consumers were explored in this study. A focus group discussion session was held with participants of the same age composition as Generation Y (18 to 30 years old) to identify major issues to be incorporated in the survey instrument. Thereafter, a convenience sample comprising 132 respondents in the same age group was requested to complete a self- administered questionnaire.This study identifies four social networking sites that are predominantly used by Generation Y respondents and two distinct market segments, one favourably inclined towards commercial activities on social networking sites, and one that is not quite supportive of such commercial activity. Keywords: Generation Y consumers, social media, brand building 1 A previous version of this paper was presented as work in progress at the 23rd Annual Conference of the South African Institute for Management Scientists (SAIMS) held in September 2011. Alternation Special Edition 8 (2013) 42 - 65 42 ISSN 1023-1757 Response to Brand Building Activities on Social Media Networks Introduction In marketing management literature, like most other specialisations in management discipline subjects, each era spawns new concepts and ideas for exploration.
    [Show full text]
  • BANK 2.0 PREDICTS the END of BANKING Redefi Nes the Paradigm of Consumer Banking.” AS WE KNOW IT
    “Audacious, provocative and ... controversial, Brett King BANK 2.0 PREDICTS THE END OF BANKING redefi nes the paradigm of consumer banking.” AS WE KNOW IT. BRETT KING Ten years ago, no one could have predicted that 90 per cent BRETT KING of daily transactions would be electronic, that Internet banking would provide more revenue than branches, that social network conversations would be the primary criteria for whether customers trust your brand, and that growth in mobile banking would be the fi nal nail in the coffi n of branch banking. Brett King explains: • why customer behaviour is so rapidly changing; BANK • how branches will evolve; • why cheques are disappearing; • why your mobile phone will replace your wallet; and BANK 2.0 • how bank marketing departments must be deconstructed. HOW CUSTOMER BEHAVIOUR BANK 2.0 shows how banks can adapt and thrive in this new environment. 2.0 AND TECHNOLOGY WILL CHANGE + THE FUTURE OF FINANCIAL “On the Web and on Mobile the customer isn’t king – he’s dictator. SERVICES_ Highly impatient, skeptical, cynical. Brett King understands deeply what drives this new hard-nosed customer. Banking professionals would do well to heed his advice.” Gerry McGovern, author of Killer Web Content Marshall Cavendish Business BUSINESS/BANKING ISBN 978-981-4302-07-4 ,!7IJ8B4-dacahe! Bank-Cover.indd 1 4/5/10 12:04:05 PM “BANK 2.0 will change the way you think about banking in the future. Audacious, provocative and sometimes controversial, Brett King redefi nes the paradigm of consumer banking. This compelling book is guaranteed to send your pulse racing and your mind searching for a new strategy for your bank.” Suvo Sarkar, Executive Vice President, Emirates NBD “BANK 2.0 represents a view of the future of bank retailing and channel strategies for the next decade.
    [Show full text]
  • Google Overview Created by Phil Wane
    Google Overview Created by Phil Wane PDF generated using the open source mwlib toolkit. See http://code.pediapress.com/ for more information. PDF generated at: Tue, 30 Nov 2010 15:03:55 UTC Contents Articles Google 1 Criticism of Google 20 AdWords 33 AdSense 39 List of Google products 44 Blogger (service) 60 Google Earth 64 YouTube 85 Web search engine 99 User:Moonglum/ITEC30011 105 References Article Sources and Contributors 106 Image Sources, Licenses and Contributors 112 Article Licenses License 114 Google 1 Google [1] [2] Type Public (NASDAQ: GOOG , FWB: GGQ1 ) Industry Internet, Computer software [3] [4] Founded Menlo Park, California (September 4, 1998) Founder(s) Sergey M. Brin Lawrence E. Page Headquarters 1600 Amphitheatre Parkway, Mountain View, California, United States Area served Worldwide Key people Eric E. Schmidt (Chairman & CEO) Sergey M. Brin (Technology President) Lawrence E. Page (Products President) Products See list of Google products. [5] [6] Revenue US$23.651 billion (2009) [5] [6] Operating income US$8.312 billion (2009) [5] [6] Profit US$6.520 billion (2009) [5] [6] Total assets US$40.497 billion (2009) [6] Total equity US$36.004 billion (2009) [7] Employees 23,331 (2010) Subsidiaries YouTube, DoubleClick, On2 Technologies, GrandCentral, Picnik, Aardvark, AdMob [8] Website Google.com Google Inc. is a multinational public corporation invested in Internet search, cloud computing, and advertising technologies. Google hosts and develops a number of Internet-based services and products,[9] and generates profit primarily from advertising through its AdWords program.[5] [10] The company was founded by Larry Page and Sergey Brin, often dubbed the "Google Guys",[11] [12] [13] while the two were attending Stanford University as Ph.D.
    [Show full text]
  • Downloadable and Publishers, Libraries, and Most Impor- People
    Why IT Matters to Higher Education EDUCAUSMARCH/APRIL 2017 E Transforming Our Libraries from Analog to Digital: A 2020 Vision Brewster Kahle THE Back to the Future of BLOCKCHAIN Edtech: A Meditation John O’Brien REVOLUTION & HIGHER EDUCATION Don Tapscott and Alex Tapscott PLUS: Out of the Black Box Safiya U. Noble and Sarah T. Roberts Making higher ed amazing Personalized software and services for your unique institution. Learn why Jenzabar is chosen more often than any other student information system.* jenzabar.com/educause ©2017 Jenzabar, Inc. All rights reserved. Jenzabar® is a registered trademark of Jenzabar, Inc. The Jenzabar logo is a trademark of Jenzabar, Inc. *Based on total new institution sales of higher education student information systems during the 2009 – 2015 period. Why IT Matters to Higher Education ▲ Finding the Future in the Past EDUCAUSr e vıeEw ▼ MARCH/APRIL 2017 VOLUME 52, NUMBER 2 FEATURES 10 10 The Blockchain Revolution and Higher Education Don Tapscott and Alex Tapscott The blockchain provides a rich, secure, and transparent platform on which to create a global network for higher learning. This Internet of value can help to reinvent higher education in a way the Internet of information alone could not. 26 Transforming Our Libraries from Analog to Digital: A 2020 Vision Brewster Kahle By 2020, we can build a collaborative digital library collection and circulation system in which thousands of libraries unlock their analog collections for a new generation of learners, enabling free, long-term, public access to knowledge. 26 38 Back to the Future of Edtech: A Meditation John O’Brien Fascinating “paleofuture” edtech artifacts illuminate both the past and the present—and offer insights into how we might think about the future of educational technology as well.
    [Show full text]
  • XLIII Encontro Da ANPAD - Enanpad 2019 São Paulo/SP - 02 a 05 De Outubro
    XLIII Encontro da ANPAD - EnANPAD 2019 São Paulo/SP - 02 a 05 de outubro Earned Media by Commercial Video Sharing: The Impacts of Value and its Outcomes to Brands Autoria Cid Gonçalves Filho - [email protected] Prog de Mestr e Dout em Admin da FACE/FUMEC - Universidade FUMEC Gustavo Quiroga Souki - [email protected] Programa de Mestrado Profissional em Administração/Centro Universitário Una Flavia Braga Chinelato - [email protected] Departamento de Posgrado en Negocios/CENTRUM Católica Graduate Business School - Pontificia Universidad Católica del Perú, Lima, Perú Marcos Ferreira Santos - [email protected] Escuela Internacional de Ciencias Económicas y Administrativas/Universidad La Sabana Observatorio SCALA/Universidad Los Andes Resumo The viral marketing offers resources for the structuring and disseminating quickly and large- scale information in favor of content, products and their brands. Organizations started to produce commercial videos and disseminate them in the social networks on a large scale. Lister (2018) highlights that a video generates 1.200% more shares than the text and images combined. However, most of the studies about video sharing are related to consumer content, not firm generated content. We also observe that are scarce research that relates to the impacts of sharing online media on brand constructs. In this sense, the objective of this study is to identify the antecedents of commercial video sharing and its impact on the consumers' attitudes. A total of 368 questionnaires were collected, preceded by the viewing of videos. The results reveal impacts of the entertainment value and utility value with the intention of sharing videos. The intention to share videos presents impacts on Brand Equity: directly, and indirectly mediated by Brand Attachment.
    [Show full text]
  • The Effectiveness of Web 2.0 in Marketing Academic Library Services in Nigerian Universities: a Case Study of Selected Universities in South-South Nigeria
    THE EFFECTIVENESS OF WEB 2.0 IN MARKETING ACADEMIC LIBRARY SERVICES IN NIGERIAN UNIVERSITIES: A CASE STUDY OF SELECTED UNIVERSITIES IN SOUTH-SOUTH NIGERIA Okite-Amughoro, Faith Ashinedu DLS, BLS (Hons) (DELSU), M. Inf. (UL), CLN Thesis submitted in fulfillment of the requirements for the degree of Doctor of Philosophy (Information Studies) in the School of Social Sciences, College of Humanities, University of KwaZulu-Natal, Pietermaritzburg, South Africa. Supervisor Professor Stephen Mutula January 2017 DECLARATION I, Faith Ashinedu Okite-Amughoro, declare that: (i) The research reported in this dissertation/thesis, except where otherwise indicated, is my original work; (ii) This dissertation/thesis has not been submitted for any degree or examination at any other university; (iii) This dissertation/thesis does not contain other persons‘ data, pictures, graphs or other information, unless specifically acknowledged as being sourced from other persons; (iv) This dissertation/thesis does not contain other persons‘ writing, unless specifically acknowledged as being sourced from other researchers. Where other written sources have been quoted, then: a. their words have been re-written but the general information attributed to them has been referenced; b. where their exact words have been used, their writing has been placed inside quotations marks, and referenced; (v) Where I have reproduced a publication of which I am an author, co-author or editor, I have indicated in detail which part of the publication was actually written by myself alone and have fully referenced such publications; (vi) This dissertation/thesis does not contain text, graphics or tables copied and pasted from the Internet, unless specifically acknowledged, and the source being detailed in the dissertation and in the references sections.
    [Show full text]
  • Network Traffic Measurements, Applications to Internet Services
    Politecnico di Torino Porto Institutional Repository [Doctoral thesis] Network Traffic Measurements, Applications to Internet Services and Security Original Citation: Bocchi, Enrico (2017). Network Traffic Measurements, Applications to Internet Services and Security. PhD thesis Availability: This version is available at : http://porto.polito.it/2665103/ since: February 2017 Published version: DOI:10.6092/polito/porto/2665103 Terms of use: This article is made available under terms and conditions applicable to Open Access Policy Article ("Public - All rights reserved") , as described at http://porto.polito.it/terms_and_conditions. html Porto, the institutional repository of the Politecnico di Torino, is provided by the University Library and the IT-Services. The aim is to enable open access to all the world. Please share with us how this access benefits you. Your story matters. (Article begins on next page) POLITECNICO DI TORINO TÉLÉCOM PARISTECH Ph.D. Course in • Electronics and Communications Engineering ScuDo Doctoral School • Computer Science École Doctorale Informatique, Télécommunication et Électronique (EDITE) de Paris Network Traffic Measurements Applications to Internet Services and Security Enrico Bocchi Thesis Supervisors Prof. Marco Mellia – Politecnico di Torino Prof. Dario Rossi – Télécom ParisTech Examination Committee Prof. Guillaume Urvoy-Keller – Université Nice Sophia Antipolis Prof. Joerg Widmer – IMDEA Networks Institute Prof. Lin Chen – Université Paris-Sud Prof. Antonio Pescapè – Università degli Studi di Napoli Federico II Prof. Sébastien Tixeuil – Université Pierre et Marie Curie, Paris 6 Doctoral Dissertation Doctoral Program in Electronics and Communications Engineering (29thcycle) Network Traffic Measurements Applications to Internet Services and Security By Enrico Bocchi ****** Supervisor(s): Prof. Marco Mellia, Supervisor – Politecnico di Torino Prof. Dario Rossi, Supervisor – Télécom ParisTech Doctoral Examination Committee: Prof.
    [Show full text]
  • On the Internet, Things Never Go Away Completely the Growing Problem Ofinternet Data Persistence
    On the Internet, Things Never Go Away Completely The growing problem ofInternet data persistence Thomas P. Keenan Faculty of Environmental Design, University of Calgary 2500 University Drive NW Calgary, AB T2N IN4 Canada [email protected] Abstract. The problem of information "getting into the wrong hands" has existed since the first stored data computer systems. Numerous companies and government departments have been embarrassed by data left on un-erased media such as magnetic tape and discovered by inquiring minds. The advent of data communications brought the problem to a whole new level, since information could be transmitted over long distances to places unknown. The phenomenal rise of the Internet elevated the problem of Internet Data Persistence (lOP) to a public issue, as the "private" emails of public figures such Oliver North and Bill Gates were introduced in court proceedings, and when Delta Airlines fired a flight attendant for her in-uniform blog posting. In a significant way, the digital trail that we leave behind is becoming a new form of "online identity," every bit as real as a passport, driver's license or pin number. New technologies, from virtual worlds, to camera phones to video sharing sites, give the question of "Where Has My Data Gone and How Do I Really Know?" some new and frightening dimensions. Future developments like "signature by DNA biometric" will make the issue even more urgent and more complex. Coping with it will require new policies, technical tools, laws, and ethical standards. It has even been suggested that a whole new profession, sometimes called the "e-scrubber," will arise to assist in tracking down and deleting unwanted online remnants.
    [Show full text]