[email protected] ◦ 609-306-0513 ◦ Portfolio ◦ @emilygit ​ ​ ​ Short-Term/Contract Work Priorities USA, Senior Digital Media Buyer May 2020 – Present ​ ● Managed over $10 million in Facebook, Instagram, Search, and YouTube Instant Reserve buying for persuasion programs in 7 battleground states that helped elect Joe Biden president and Mark Kelly to the Senate Michael Bloomberg for President, Central Region Digital Director January 2020 – March 2020 ​ ● Oversaw all digital strategy, staff and content in 17 states; created processes, systems, and trainings to build digital programs customized to each state National Democratic Training Committee, Digital Curriculum Lead January 2019 – June 2019 ​ ● Helped develop first Digital curriculum for brand new Staff Academy program, recorded series of video tutorials, and led weekly office hours with first cohort Long-Term Experience Cory Booker for President Deputy Online Mobilization Director; Newark, NJ August 2019 – January 2020 ● Helped manage strategy, planning, and execution for national online fundraising program that raised over $10 million across email, ads, and SMS; oversaw planning, creative production, and reporting for persuasion ads program; led all digital strategy and content planning for GOTC/V programs in early states; product managed the development and launch of national grassroots donor program NH Digital Organizing Director; Manchester, NH April 2019 – August 2019 ● Built statewide NH digital program including overall strategy, goals, and processes; integrated digital into all aspects of organizing program; managed all in-state digital platforms and social media pages; grew and maintained a digital amplifiers and training program; traveled with and managed the Senator’s online platforms when he was in state 50+1 Strategies; San Francisco, CA ​ Digital Director January 2017 – March 2019 Digital and Content Lead February 2016 – January 2017 ● Led the creation of firm’s brand new digital team and grew it into an annual revenue stream of more than $250,000 (in digital contracts alone) annually; determined overall digital strategy, plans, and timelines for more than 25 candidates, campaigns, and organizations; oversaw creation and implementation of all ad creative and copy, email drafts, digital organizing strategy, organic social content, and client reports ● Grew team to include an advertising program that placed display, pre-roll, social, search, and audio ads; was responsible for $1.3 million in ad placements in 2018 (a 2,885% increase over 2017); and an email program that drafted and sent 500+ email blasts (a 330% increase from 2017) raising more than $250,000 in 2018 U.S. Senator Cory Booker; Newark, NJ ​ State Scheduler January 2015 – February 2016 ● Managed strategy behind Senator Booker’s schedule to maintain his in-state presence and meet all Senate, campaign, fundraising, and political obligations; determined scheduling priorities and handled relevant logistics Cory Booker for U.S. Senate; Newark, NJ ​ Director of Operations October 2013 – January 2015 Operations Coordinator July 2013 – October 2013 ● Oversaw Senate Campaign Operations team to ensure that campaign headquarters and all field offices operated seamlessly helping propel Senator Booker to 10 and 11-point victories in 2013 and 2014 respectively Experience with: Facebook Ads Manager; Google Ads Suite incl. Search, YouTube Instant Reserve, DV360, and ​ TruView; NGP/VAN; Blue State Digital; MailChimp; ActBlue; Hustle; Mobile Commons; MobilizeAmerica; and Microsoft Office Suite .