J2P and P2J Ver 1
SEPTEMBER 12, 1964 SEVENTIETH YEAR 50 CENTS 4 -in -1 Single to Be Bowed by Capitol By ELIOT TIEGEL released in 45- r.p.m. form be- fore. HOLLYWOOD -Capitol has The series will be restricted developed a space age, super sin- to acts with immediate market Bi gle concept which debuts later success, with no set release pat- boar this month. Tagged the "4 -By" tern. The four The International Music singles will be -Record Newsweekly series, the new product is four offered in a soft paper color -TV Programming Radio Phono Tape Merchandising Coln Machine Operating singles by one artist, principally sleeve, to get away from the hard in the teen -age field, which will cardboard EP concept, which, be merchandised and sold as a generally speaking, has not been single, not an EP. that successful for the industry. The new product line will be EP's will continue to be released launched with "4 -By the Beach when necessary and sold as al- Boys," according to Brown bums. In fact, a recent EP pack- 6 Top Companies Slate Meggs, Capitol's merchandising - age, "Four by the Beatles," advertising vice -president. The which sold like a single, prompt- new product will be "compli- ed Capitol to develop the "4- mentary to singles and albums By" series, Meggs said. Broadway Cast Albums by the artists," explained Meggs, Designed to look and sell like and will not be competitive with a single, the "4 -By" package By MIKE GROSS is pacing will the field as far as Even Mercury Records is get- any of a performer's current hot be offered to financial dealers at the regu- backing goes.
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