Parimatch + Laliga Guidelines

Parimatch + LaLiga Guidelines

September 2020

LOGO LaLiga logo Horizontal Versions

This is our logo. It is our signature and the organisation’s guarantee. It is the graphical synthesis of our values and serves as an iden for everyone who represents us, for everything we do and say.

The logo is an asset of great value to LaLiga. It must not be altered or st be applied in the w

As it is our most recognisable element, it must be used consistently, visibly and clearly.

Whenever possible we must Vertical Versions prioritise the horizontal version over the vertical one.

Our logo, as has been the case up until now, is composed of the wordmark (LaLiga text) and a symbol (the graphic), which are always inseparable. LOGO LaLiga Santander logo Horizontal Versions

Obligatory countries to use the name of the competition: · Latam · USA · Canada · Europe

In the rest of the territories you can just use LaLiga, but as Santander is the global title partner this could change in the future if they want to activate the partnership in those countries. Vertical Versions The name of the competition must always acompany the collective representation. LOGO Composite logo Horizontal Composite

1/2X 1/2X

The composite logo acts as our orefore important that the rules of use and proportions shown below are always X respected. 1/4X PARTNER DESCRIPTOR The creation of any other category 1/2X must be consulted and approved by the Brand Department. 1pt dividing line 1/2X

The department that requests it must provide all the necessary information of the most Vertical Composite appropriate association.

X X This category descriptor will be written in the font Core Sans 75 ExtraBold and always in uppercase. In this case, and as an exception, we applied tracking of 100 between the characters for improved legibility.

X 1/4X PARTNER DESCRIPTOR 1/2X

X 1pt dividing line X LOGO Parimatch logo Full Versions

Shortened Versions EXAMPLES Backdrops

LaLiga + partners with header

We have dierent composition options for the photocall based on usage, the event, the characteristics and the partnership agreements.

We can use the entire LaLiga colour palette to adapt to the needs of each event. LOGO Composite logo Examples Betting Partner In The CIS

OFFICIAL BETTING PARTNER IN THE CIS OFFICIAL BETTING PARTNER IN THE CIS

OFFICIAL BETTING PARTNER IN THE CIS OFFICIAL BETTING PARTNER IN THE CIS LOGO Composite logo Examples Betting Partner In Kazakhstan

OFFICIAL BETTING PARTNER IN KAZAKHSTAN OFFICIAL BETTING PARTNER IN KAZAKHSTAN

OFFICIAL BETTING PARTNER IN KAZAKHSTAN OFFICIAL BETTING PARTNER IN KAZAKHSTAN LOGO Composite logo Examples Betting Partner In Russia

OFFICIAL BETTING PARTNER IN RUSSIA OFFICIAL BETTING PARTNER IN RUSSIA

OFFICIAL BETTING PARTNER IN RUSSIA OFFICIAL BETTING PARTNER IN RUSSIA LOGO Composite logo Examples Betting Partner In Tajikistan

OFFICIAL BETTING PARTNER IN TAJIKISTAN OFFICIAL BETTING PARTNER IN TAJIKISTAN

OFFICIAL BETTING PARTNER IN TAJIKISTAN OFFICIAL BETTING PARTNER IN TAJIKISTAN LOGO Composite logo Examples Betting Partner In Ukraine

OFFICIAL BETTING PARTNER IN UKRAINE OFFICIAL BETTING PARTNER IN UKRAINE

OFFICIAL BETTING PARTNER IN UKRAINE OFFICIAL BETTING PARTNER IN UKRAINE LOGO Composite logo Examples Betting Partner In Uzbekistan

OFFICIAL BETTING PARTNER IN UZBEKISTAN OFFICIAL BETTING PARTNER IN UZBEKISTAN

OFFICIAL BETTING PARTNER IN UZBEKISTAN OFFICIAL BETTING PARTNER IN UZBEKISTAN LOGO Composite logo Examples Betting Partner In Belarus

OFFICIAL BETTING PARTNER IN BELARUS OFFICIAL BETTING PARTNER IN BELARUS

OFFICIAL BETTING PARTNER IN BELARUS OFFICIAL BETTING PARTNER IN BELARUS LOGO Composite logo Examples

LOGO Composite logo Examples