Iowa State University Capstones, Theses and Graduate Theses and Dissertations Dissertations 2011 Developing a Method for Designing Sports Logos Devon Elizabeth Estes Iowa State University Follow this and additional works at: https://lib.dr.iastate.edu/etd Part of the Art and Design Commons Recommended Citation Estes, Devon Elizabeth, "Developing a Method for Designing Sports Logos" (2011). Graduate Theses and Dissertations. 10153. https://lib.dr.iastate.edu/etd/10153 This Thesis is brought to you for free and open access by the Iowa State University Capstones, Theses and Dissertations at Iowa State University Digital Repository. It has been accepted for inclusion in Graduate Theses and Dissertations by an authorized administrator of Iowa State University Digital Repository. For more information, please contact
[email protected]. Developing a method for designing sports logos by Devon Elizabeth Estes A thesis submitted to the graduate faculty in partial fulfillment of the requirements for the degree of MASTER OF FINE ARTS Major: Graphic Design Program of Study Committee: Debra Satterfield, Major Professor Paul Bruski Michael Martin Iowa State University Ames, Iowa 2011 Copyright © Devon Elizabeth Estes 2011. All rights reserved. ii TABLE OF CONTENTS LIST OF FIGURES iii LIST OF TABLES iv ABSTRACT v CHAPTER 1. INTRODUCTION 1 1.1 Problem Statement 1 1.2 Purpose 2 1.3 Organization 3 CHAPTER 2. REVIEW OF LITERATURE 4 2.1 Branding 4 2.2 Logos 5 2.2.1 Motifs 11 2.2.2 Color 13 2.2.3 Typography 18 2.2.4 Form 19 2.2.5 Design Principles 21 2.3