Asia Research Magazine 1/2021
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ASIA’S MARKET RESEARCH AND CONSUMER INSIGHTS MEDIA ISSUE 65 Q1, 2021 www.asia-research.net DIGITALDIGITAL TRANSFORMATION ANNUAL REVIEW RESEARCH TECHNOLOGY AND ONLINE PANEL BUSINESS 2021 Successful Agile New Product Digitisation of Brand Partnerships Development Indonesia from COVID-19 CONTENT Connect with Asia Research Media 3 News: In Case You Missed It 11 Influence the Online Shopper Journey by Applying 5 Online Dating in Asia Psychographic Insights 13 Agile New Product Development 7 Annual Review: Digital Transformation 9 Elements of Successful Brand Partnerships 15 Digitisation of Indonesia from COVID-19 17 IWD 2021: Generation Equality 19 On The Move ASIA RESEARCH MEDIA 2CV BDRC Asia Borderless Access SUPPORTED BY Contact: James Redden Contact: Piers Lee Contact: Aditi Bhonsle T: +65 9230 0729 T: +65 6970 9571 E: sales.apac@ E: [email protected] E: [email protected] borderlessaccess.com W: www.2cv.com W: www.bva-bdrc.com W: https://www.borderlessaccess.com/ GMO Research SKIM Toluna Contact: Atsushi Yamamoto Contact: Michael Hetherington Contact: Oleg Safine T: +81 3 5456 3244 T: +65 6939 8018 ext. 102 T: +61 412 306 663 E: [email protected] E: [email protected] E: [email protected] W: www.gmo-research.jp W: skimgroup.com W: tolunacorporate.com PUBLISHED BY ASIA RESEARCH PTE LTD Asia Research has taken all reasonable care to ensure the accuracy EDITOR Diana Sartika and objectivity of the information contained in this publication, but accepts no responsibility for the content of advertisements pub- DEPUTY EDITOR Piers Lee lished, and no liability for mistakes, misprints, omissions, typograph- EDITORIAL TEAM Clare Diston, Valerie Lum, ical errors, loss or damage suffered as a result of relying wholly or in Claudia Siregar part on the content of advertising or editorial published herein. Images: fanjianhua (Cover,7), TwoMine (9), Tanuta (10), Inspire DESIGN & ART DIRECTION Linking Asia 21 Pte. Ltd. (13), Susilo Prambanan (15). All images Shutterstock, unless stated For all enquiries related to advertising, please contact: otherwise. [email protected] Asia Research is published quarterly. Copyright is reserved through- out. No part of this publication can be reproduced in whole or in Asia Research welcomes contributions and reserves the right to part without the express permission of Asia Research Pte Ltd. select and edit readers’ contributions. The views expressed in LinkedIn: Asia Research Media contributions to Asia Research are not necessarily those held by the publisher. www.asia-research.net 2 ASIA RESEARCH Q1 2021 www.asia-research.net NEWS NEWS In Case You Missed It 2CV ANNOUNCES GLOBAL BRAND EYESEE EXPANDS IN APAC WITH “The ability to attract and help de- RELAUNCH NEW SINGAPORE OFFICE velop top-notch behavioral research experts in any market we do busi- Global boutique research agency Belgium behavioural research com- ness in is one of the most exciting 2CV, which has offices in Singapore, pany Eyesee has opened a new sales and fulfilling aspects of this.” • London, Los Angeles, and San Fran- office in Singapore. Relying exclu- cisco, has refreshed its brand, giv- sively on pioneering online research Web: eyesee-research.com ing it a new look and tagline: ‘Make technology (remote eye tracking Your Mark’. The tagline was inspired and emotion tracking through facial BORDERLESS ACCESS EXPANDS by the need for research to have an expressions) to deliver deep and ac- GLOBAL DIGITAL RESEARCH REACH impact – most obviously on clients’ tionable behavioural insights, EyeS- business success, but also on re- ee has been serving clients in all ge- Borderless Access has launched four search buyers’ careers. ographies and a variety of industries new proprietary panels: two in Eu- since its beginnings, conducting re- James Redden, Managing Director rope, Italy and France, and two in search in 40+ countries. The Singa- Asia, commented: “We wanted to Latin America, Ecuador and Peru. pore office will be led by Tom Vande land on something that really en- Moortel. With the addition of these new mar- capsulates what delivering great kets, Borderless Access’s digital research can mean – helping our cli- Joris De Bruyne, EyeSee’s partner market research capabilities now ents make their mark by enhancing and the leading force behind the extend to seven countries in Lat- their business and by extension driv- move to APAC, explains: “We are in America and Europe, taking its ing their own personal success. We moving into Singapore to follow our first-party panel (B2B, B2C, health- think ‘Make Your Mark’ gets to that clients, as we have already done care) access to 39 markets. idea nicely.” • projects with our blue-chip clients in Asia.” Olivier Tilleuil, EyeSee’s “It is our constant endeavour to Web: 2cv.com founder and partner, further adds, grow our digital market research Connect with Asia Research Media Q1 2021 ASIA RESEARCH 3 NEWS Connect with Asia Research Media and insights capabilities to brands been offering its community plat- CONFIRMIT AND FOCUSVISION and businesses in newer markets. form and technology to Answer’s SEALS MERGER Both Latin American and European client base in the region since 2016. Two of the leading global research markets offer unique challenges and The Taiwanese agency, which was technology companies – Confirmit opportunities, which our extensive founded in 2005 by Vivian Luan and FocusVision – have completed and market-relevant insights capa- and strengthened its management their merger ahead of the estimated bilities are well-suited to handle,” team in 2016 with Jennifer Liu, has timeline. says Dushyant Gupta, Executive VP received the Bronze Trophy in the at Borderless Access. He further Kyle Ferguson, who has been ap- 2020 ESOMAR Research Effective- adds: “We are witnessing a rapid pointed CEO of the combined busi- ness Awards. increase in demand for digital pan- ness, said: “I am delighted to be able els and our new-age digital research “Much like our previous acquisitions, to confirm the successful merger of solutions, with more and more from Join the Dots to ABN Impact, it Confirmit and FocusVision. What brands and businesses transitioning is a delight to once again onboard started as an aspiration has be- to digital market research from the a forward-thinking partner that come a reality. The coming together traditional approach. A spike in this shares our drive to unlock powerful of two great companies to create a shift can be further noticed, espe- consumer insights through the inno- world-class business that will rein- cially since the COVID-19 pandemic, vative use of community technology vent the global insights industry is which has literally buried traditional and unrivalled consultative power,” now within our reach.” market research methodologies.” • says Kristof De Wulf, co-founder and Chris Nagy has been appointed CEO of Insites Consulting. Web: borderlessaccess.com President & CFO of the new busi- Jen Liu further adds: “We’ve enjoyed ness. Both the Confirmit and Focus- INSITES CONSULTING ACQUIRES working with the InSites Consulting Vision brands will remain in place as TAIWAN-BASED ANSWER team for the last few years; it’s re- integration rolls out, leading to an freshing to have found a partner anticipated new brand, strategy, vi- InSites Consulting has further ex- that ‘gets it’ – joining forces feels so sion, mission, and purpose, expected panded its Asian footprint. This fol- natural.” • to launch soon. • lows a strategic partnership through which InSites Consulting has already Web: insites-consulting.com Web: confirmit.com www.asia-research.net 4 ASIA RESEARCH Q1 2021 www.asia-research.net SURVEY AGAINST THE ODDS: THE RISE OF ONLINE DATING IN ASIA By GMO Research The COVID-19 pandemic, with its lockdowns and border closures, has created many a lonely soul. This is perhaps the main reason why on- line dating has seen a meteoric rise since the coronavirus first hit. But online dating apps are not new, and they are just one of the many ways in which technology has disrupted our way of life. Global dating app revenue has in- creased by 50% over the last four years, reaching $3.08 billion in 2020. The global dating app market is fore- cast to surpass $8.4 billion by 2024. In Asia, like the rest of the world, online dating apps have seen an in- crease in usage during the pandem- ic. In Singapore, during the circuit breaker lockdown, users of dating app Paktor spent 10 times longer on the app than they did before the pandemic. In China, mobile dating app Tantan reported that average time spent on the app increased by more than 30% during the pandemic est adoption rate in India at 57.2%, Findings from this survey have shone compared with average usage be- followed by Thailand at 46.5% and a spotlight on the usage of online fore COVID-19. Malaysia at 32.4%. dating apps by married people in these different countries. Out of Being a diverse region, Asia is a melt- Most respondents from the survey those who have ever used an online ing pot of different cultures and eth- agree that there has been an in- dating app, India has the highest nicities, which can manifest in widely crease in the usage of online dating proportion, with 77.9% married and different consumer behaviours from apps since COVID-19. In India, as currently engaged in online dating. one city to the next. To deep-dive many as 78% of respondents think Next is Indonesia, where 60.1% are into this diversity, GMO Research that there has been increased usage married and currently using an on- conducted a survey into online dat- of online dating apps since the start line dating app. The third highest is ing in six different countries across of the pandemic.