² Christelle AUBERT HASSOUNI

[email protected] 00 212 (0)6 61 442 342 French: mother tongue 41 years old (born in ), married, 2 children English: working language Living in Morocco for the past 11 years Basics in German & Arabic

KEY POINT: CURRENTLY IN CAREER TRANSITION

- Teaching & Research assistant at emlyon and applying to ESCP’s Ph.D. Programme to become Professor for academic institutions specialised in business management - 15 years’ experience mainly in marketing research and media audience measurement (France / Morocco) - Master’s degree from Neoma Business School in 2001 after HEC preparatory school

PROFESSIONAL EXPERIENCES

Since Sept. 2017 campus Teaching & Research Assistant - Levels: BBA1, BBA2, Global MS track, MSc in Marketing and Services management - Topics: field surveys, market research, competitive positioning, career development - Courses (110 hours), student mentoring and examination boards - MOOC in preparation for Sept. 2018: “Doing Market research in Africa”

2015 / 2016 (2 years) GfK (Casablanca) Operations Manager of the TAM department (TAM: TV Audience Measurement) - Setup of the TAM department & management of operations until 1st TAM data delivery - Recruitment, training and management of 25 people team - Installation of offices and data center - Set up of the IT system, from people meter to reporting software - Design and setup of establishment survey (quantitative fieldwork – 7500 interviews) - Recruitment and motivation of a 750 households panel

2008 / 2014 (6 years) MAROCMETRIE (Casablanca) Sales Director in the TAM department - TAM contract management & sale of raw data to members of the Jic (Ciaumed) - Supporting customers in improving their knowledge (via training, assistance, seminars)

- Development of tools and services to qualify the raw data: software, TAM data analysis, trackers for program assessment (additional qualitative and quantitative researches)

2005 / 2007 (3 years) MARKETINGSCAN (Paris) Key Account and Business Development Manager - Market research: Product mix optimization, Product launch test, Measurement of advertising impact, Assessment of TV campaigns - Design, sales and roll-out of studies across all sectors (mainly FMCG) - Projects’ examples: Dolce Gusto launch test, Nestlé TV campaigns’ efficiency database

2002 / 2004 (3 years) AOL TIME WARNER (Paris), Media Sales House of the web portal AOL Account Manager - Creation of editorial content to serve advertising and collect email addresses - Management of advertising campaigns (mainly FMCG) and definition of pricing policy

FORMER EXPERIENCES IN DELIVERING MANAGEMENT COURSES

2008, 2009, 2011 / ISCAE (Morocco) Speaker at PGE and MSc levels, quick sessions, TV Audience Measurement 2007 / University Paris Dauphine Bachelor’s degree level, 2-hour course, Advertising efficiency measurement 2006 / Reims Business School 1st year students, 2-hour course, Advertising efficiency measurement 2004 / Business School Review of students’ internship reports

EDUCATION

1997 / 2001 NEOMA BUSINESS SCHOOL, ex. Ecole Sup. de Commerce de Rouen (France) - Master in Management, Marketing specialization - Curriculum at the University of Innsbruck (Austria) and working gap year

- Head of the Arts students association for 2 consecutive years

1995 / 1997 Lycée La Bruyère (Versailles, France) - HEC Preparatory School, 2 years, after scientific baccalaureate with distinction