A complete list of online marketplaces across the globe Introduction

Whether you’re looking to sell domestically or Global United States internationally, online marketplaces have the 4 28 Newegg potential to help you expand your reach, test 5 eBay 29 Sears 6 Etsy 30 Walmart new markets and ultimately grow your business 7 Fruugo 31 Wish across the globe. 32 Zibbet United Kingdom Throughout this guide, we have compiled relevant 9 Game Asia Pacific information about some of the most popular 10 Not On The High Street marketplaces worldwide, including the countries 11 Folksy 34 Alibaba 12 OnBuy.com 35 JD Worldwide each marketplace is present in, their commission 36 Flipcart 37 Koala.com structure and other relevant seller fees. Europe 38 39 Tmall Global 14 Allegro 40 Trade Me 15 Cdiscount 41 AliExpress 16 fnac 42 Catch.Com.au 17 La Redoute 43 Gittigidiyor 18 Otto 44 Lazada 19 PriceMinister 45 20 real.de 46 Shopee 21 bol.com 22 Coolshop 23 eMag Latin-America 24 Fyndiq 25 Okazii.ro 48 Mercado Libre 26 spartoo 49 Linio

Online Marketplaces > Back to top / 2 Online Marketplaces Global

While many of the regions by opening your marketplaces listed business to new markets throughout this guide sell within their platform. into multiple international markets, there are a Do keep in mind, however, number of sites that have a that the commission rates truly global presence. and additional fees listed below may differ from If you are already selling country to country, even for on one or more of these the same marketplace, so marketplaces domestically, you need to check the local these platforms are set up trading fees and conditions to allow you to easily scale for each marketplace. up your business in new Commission: Amazon is the biggest marketplace in Amazon also operates a highly successful the world and operates 14 worldwide fulfilment , Fulfilment by Amazon 7-15% marketplaces. Thanks to its global (FBA), which enables merchants to reach presence, increasing popularity and the marketplace’s most active and loyal extensive reach, Amazon is a great customer base – over 150 million Amazon Active Users: marketplace to list your products on. Prime subscribers.

310m worldwide Amazon has been one of the big winners If you’re planning on expanding your during 2020, with global revenue growth Amazon business, ensuring that you have of over 33% in the second quarter of the infrastructure in place to scale without Monthly Fee: 2020. With the biggest customer base error is crucial. We’ve covered everything $39.99 (check local currency) in the world, it not only provides sellers you need to know here. with access to one of the world’s biggest marketplaces, but also a presence on one of the world’s biggest search platforms for ecommerce.

Online Marketplaces > Global Back to top / 4 Commission: Similar to Amazon, eBay has a worldwide eBay sellers also have the option to open presence with 23 international sites, an eBay Shop to benefit from better 7-11% a huge customer base of 182 million branding opportunities and selling, users worldwide, and a significant number merchandising and promotional tools. of tools and resources available to Active Users: help online retailers successfully grow Already selling on eBay and keen to their business. sell more? Take a look at these eBay 182m worldwide seller tips. eBay also offers various programmes for scale up your business for international Monthly Fee: selling, which you can learn more $7.95 (check local currency) about here.

Their fulfilment service, eBay Global Shipping Programme (GSP), also enables sellers to sell easily to international customers, without the hassle and risk of dealing with the processes that come from cross-border selling.

Online Marketplaces > Global Back to top / 5 Commission: With a global presence and active user To start with you should note that while base, Etsy is a fantastic platform to list there is no monthly membership fee, there 5% on if you sell unique designs, handmade is a charge of $0.20 per listing, as well as a products or vintage goods. Etsy has almost 5% commission charged on each item sold doubled it’s revenue since 2017 and has a (also known as a transaction fee). Active Users: loyal and growing customer base. Keep in mind that there is also 5% 45m In fact, with over 45 million shoppers shipping transaction fee and if you’re worldwide, serviced by around 2.5 million accepting payments through Etsy sellers, this niche marketplace really Payments, then then there is an additional Monthly Fee: does offer a huge opportunity for fee for this (country specific) which is a None business growth. % of the total sale price and flat fee per order. Etsy also charge a 15% offsite ad So, what is there to know about selling fee which you only pay when you make on Etsy? a sale.

Online Marketplaces > Global Back to top / 6 Commission: Currently operating in 46 different While the marketplace doesn’t charge a countries and providing the ability to monthly fee or listing fee, it does charge 15% translate your product listings into 28 a flat 15% commission on each sale, as languages, Fruugo is still expanding and well as a 2.35% funds processing fee. has become a popular choice for sellers Fruugo supports sellers with automatic Active Users: looking to reach international markets. currency conversion too, so the risk sits In fact, 85% of on the platform are with Fruugo, not with you. 25m worldwide cross-border.

Fruugo is a great fit for retailers across Monthly Fee: most industries, with product categories None ranging from clothing to home & garden, right through to health and beauty and consumer electronics.

Online Marketplaces > Global Back to top / 7 Online Marketplaces United Kingdom

The UK is one of the Below, we have outlined world’s largest eCommerce some of the UK’s biggest markets, with a value online marketplaces, of approximately £180 including a number of billion, making it one well key Amazon and eBay worth targeting. alternatives, each of which we believe will give you the exposure and reach you need to sell to UK consumers. Commission: If you sell products in either the gaming, What’s also great is that there are no set- media, computer hardware or toys and up costs, listing fees or subscription fees, 6-15% collectables sector, you should definitely and the only charges are their commission consider selling on GAME Marketplace. rates which are competitively priced.

Active Users: Despite still being a relatively new They also provide dedicated support marketplace, the GAME brand itself during your on-boarding process, not to 4m worldwide is huge in the UK, supporting its mention extra promotion of your products marketplaces rapid growth. through their own marketing activities.

Membership Fee: In fact, they have already seen a 250% None year-on-year increase in sales and are processing 12,000 orders each month from more than 250 retailers, so it really is an Amazon alternative worth considering.

Online Marketplaces > United Kingdom Back to top / 9 Commission: Sellers on Not On The High Street can While there are no paid merchandising benefit from a global reach, with the site opportunities on Not On The High Street, 25% getting over 39 million unique visitors the marketplace does invest heavily in TV every year. While there is an application and press advertising, as well as various process for selling on the marketplace, other marketing campaigns, helping to Active Users: if you are successful you will face keep your business in the public eye. 2m worldwide less competition. Sellers are required to fulfil their own orders when selling on Not On The Monthly Fee: High Street. None Additional Fees: One-off joining fee of £199

Online Marketplaces > United Kingdom Back to top / 10 Commission: If you’re looking for selling sites similar While commission rates are 6% for to Etsy, then British marketplace Folksy both, it is worth noting that there is a 6% could be a great alternative. £5 subscription cost for the latter plan, although with this option the £0.15 listing With over 250,000 buyers visiting the site fee is waived. Active Users: every month, Folksy is in fact a worthwhile option for sellers of handmade goods and Regardless of which plan you opt for, 250,000 craft supplies. there are a number of benefits to selling on Folksy, including the option to Now with regards to cost and fees, sellers personalise your shop page and set up Monthly Fee: have two options; a pay-as-you-go Basic your own URL, promotional options and £0-5 account, suitable for sellers with a low dedicated support. stock quantity, or Folksy Plus, better suited to frequent sellers or those with a larger inventory.

Online Marketplaces > United Kingdom Back to top / 11 Commission: Since launching in 2016, OnBuy has That’s not all though. become one of the fastest growing online 5-9% marketplaces in the UK. OnBuy have partnered up with PayPal to offer PayPal Seller Protection, which With a product catalogue covering almost will cover you if you have any issues with Active Users: every category, from health & beauty eligible orders. and clothing, right through to car parts, 6m+ technology and collectables, there’s When it comes to pricing, the marketplace a good chance that OnBuy could be a offers two account packages; Standard great fit for your online business if you’re (£19 per month excluding VAT) and Monthly Fee: looking to increase your sales. Partner (£39 per month excluding VAT). From £19 In fact, the marketplace offers some Commission rates are also incredibly lucrative benefits for sellers, including competitive, with consumer electronics immediate payments (where the funds are incurring a 5% fee, and everything else a released to your PayPal account as soon 9% commission fee. as you dispatch an item), risk-free selling for Standard sellers (OnBuy will waive the Keep in mind that a PayPal payment fee monthly subscription fee if you don’t make of 1.9%-3.4% will also apply, as well as a £500 that month) and product promotion 20p fee per transaction. through Shopping, Bing Shopping and other external marketing channels at no extra cost to your business.

Online Marketplaces > United Kingdom Back to top / 12 Online Marketplaces Europe

Thanks to the UK’s close What’s also great is proximity to mainland that there are various Europe, it is relatively marketplaces, both niche simple for sellers to target and general, available European customers and to you to sell on, each ship to these markets. offering an extensive reach across the continent. Commission: As one of the top online marketplaces in Ultimately, there are a number of benefits Eastern Europe and the fifth largest to selling on Allegro, including marketing 2-10% in Europe as a whole, Allegro is a great and advertising support, a dedicated site to sell on if you looking to expand in support agent, as well as their dedicated this market. seller Brand Zone. Active Users: Operating from Poland, Allegro has more It is worth noting, however, that all 14m than 14 million customers, 90% of which listings must be translated into Polish, regularly purchase from the marketplace. which may come at an additional cost to your business. Monthly Fee: That’s not all though. None Thanks to its close proximity to additional Eastern Europe markets, it also makes it a great option for growth in this region.

Online Marketplaces > Europe Back to top / 14 Commission: Cdiscount is one of the most visited Cdiscount also has a well-developed eCommerce in France, with distribution network, with over 18,500 5-20% around 11 million unique visitors to the pickup points throughout the country, site every month. as well as their own fulfilment service, Cdiscount Fulfilment, and competitive Active Users: Overall, the marketplace offers a wide fees and lucrative payment terms. range of products in over 40 different 7.7m categories, including fashion, shoes & accessories, consumer electronics, entertainment and sports equipment, Monthly Fee: making it a great platform for any retailer €39.99 looking to expand their business in the French market.

Online Marketplaces > Europe Back to top / 15 Commission: Fnac is another great French marketplace To help you successfully sell into France, and, similar to sites such as eBay and we have outlined some key facts and best 8-12% Amazon, it allows retailers to list products practices for selling in this market. within a wide range of categories including consumer electronics, media products, Active Users: sports and leisure equipment and 10m home appliances. With upwards of 20 million unique visitors to the site every month, as well Monthly Fee: as a number of other seller benefits, €39.99 including sales and marketing assistance and technical support, it really is a marketplace you should be considering.

Online Marketplaces > Europe Back to top / 16 Commission: La Redoute is France’s most popular The marketplace offers various fashion and home , with an promotional tools including an email 8-20% (Category Dependent) additional presence in over 26 countries newsletter, dedicated in-shop banners worldwide. Sellers have full control and ‘flash’ sales. of product pricing, delivery times and Sellers on La Redoute’s marketplace, Active Users: delivery costs, and can also provide LaRedoute.fr, also have the opportunity to customers with multiple payment options create their own shop. There are certain 11m including credit cards, private cards, requirements, however, including the e-carte bleue or PayPal. need to provide local language customer service, supply an EAN as a product Monthly Fee: Sellers are required to fulfil their own identifier and provide pricing in Euros. €49.90 orders when selling on La Redoute. Keep in mind that the marketplace requires all sellers to provide parcel tracking.

Online Marketplaces > Europe Back to top / 17 Commission: After Amazon, OTTO is the second biggest For more information and best practices eCommerce company in Germany, selling for selling into the Germany eCommerce 15-50% more than two million products from over market, take a look at this handy 5,000 sellers. guide here.

Active Users: As a specialist fashion and lifestyle marketplace, OTTO is an incredibly 9m popular selling site to consider if you sell in either of these verticals. What’s also great about OTTO, is that while Membership Fee: their main focus is on the German and None French markets, they do in fact have a global presence, selling into over 20 different countries.

Online Marketplaces > Europe Back to top / 18 Commission: Part of the Rakuten group, PriceMinister With regards to its product offering, the is another incredibly popular marketplace marketplace covers almost every type 4-22% in France. Specifically, the site welcomes of product category, making it a direct over 10 million active users every month competitor of eBay.fr. There are also a and boasts 22 million members. number of benefits to sellers, including Active Users: the ability to brand and customise your As with several of the other French store, as well as access to both marketing 9m marketplaces, PriceMinister-Rakuten tools and a consultant with expertise in does extend its reach beyond France, with your industry. 6% of their customer base coming from Monthly Fee: countries including Belgium, Switzerland None and Canada.

Online Marketplaces > Europe Back to top / 19 Commission: With over 2.6 million customers, That’s not all though. Real.de (formally known as Hitmeister) 5.9-12.5% is one of the most popular marketplaces The marketplace also provides their in Germany, with a product catalogue customers with exceptional customer covering everything from electronics, right service (which is a great reflection on Active Users: through to clothing & accessories and your own business), as well as legal seller 2.6m DIY goods. protection and various payment options. In addition to its recognition in the German eCommerce market, another Monthly Fee: benefit to selling on Real.de is that they From €19.95 don’t charge listing fees.

Online Marketplaces > Europe Back to top / 20 Commission: As one of the most popular marketplaces What’s also great about selling on Bol. in the Netherlands, Bol.com is one worth com, is that you only pay commission 6-17% setting your sights on if you’re looking to on items sold and there is no set up or reach Dutch consumers. monthly fees.

Active Users: In fact, with 8 million active customers The site also offers an optional advertising across not only the Netherlands, but programme to increase brand awareness 8m also Belgium, Bol.com is a great Amazon and conversions. alternative in the Benelux region, with a product catalogue spanning everything Monthly Fee: from books to household goods, right None through to health and beauty.

Online Marketplaces > Europe Back to top / 21 Commission: Since launching in Denmark in 2003, As an example, the site allows you to list Coolshop have expanded to six your products in English with only one 4-15% additional European countries, including price, where they will then calculate the Sweden, Norway, Finland, Germany, the currency for each additional market and Netherlands and the UK. deal with machine translation. Active Users: In addition to its European reach, Now while this doesn’t necessarily mean 2m Coolshop is also one of the most you’ll get the best exchange rate possible, competitive marketplaces on the it does offer flexibility which allows you to continent, with commission rates starting expand into new markets relatively easily. Monthly Fee: from as low as 4%, with no monthly None membership fee. In addition to this, you do also get support and guidance of a dedicated That’s not the only reason to consider account manager. them though.

The marketplace is also doing its best to eliminate some of the more common cross-border barriers that are stopping sellers from expanding internationally.

Online Marketplaces > Europe Back to top / 22 Commission: As one of the largest marketplaces in eMAG also operate their own logistics Romania, Hungary, Bulgaria and to a service and are currently subsidising 7-25% lesser extent, Poland, eMAG has a huge the cost of shipping products to their presence across most of Eastern Europe, centralised warehouses. making it a worthwhile option if you’re Active Users: looking to reach these markets. What’s more is that they will also subsidise the cost of sending the products Unknown As with many other European back to you if it doesn’t work out. marketplaces, eMAG is also removing some of the common barriers associated With this option, you will also be able to Monthly Fee: with selling to this part of the world, for offer your customers cash on delivery, None example by offering free translation to the which is a standard method of payment in top 100 sellers. these countries.

That’s not all though.

Online Marketplaces > Europe Back to top / 23 Commission: As one of the few marketplaces That said, there are no listing, set up available in Sweden, Fyndiq offers a or monthly fees when selling on the 15% great opportunity to reach what can marketplace, just a flat 15% commission only be described as an incredibly charged on each product sold. lucrative market. Active Users: It also offers a low barrier to selling into Unlike more traditional marketplace set the Nordic region, by allowing sellers to 1.6m ups, Fyndiq is a flash sale site, meaning list in English and by handling all customer that they are the seller of record for your service enquiries in Swedish. products. The downside to this is that they Monthly Fee: control the sales, in turn giving you a lot For more information about the Swedish None less access to the information. eCommerce market, have a read of this.

Online Marketplaces > Europe Back to top / 24 Commission: Similar to eMAG, Okazii.ro is a popular While there is no membership fee, you marketplace in Romania with over 3 will need to pay a listing fee of €0.01 – 2.6-6% million monthly visitors, making it one to your first 100 listings are free – as well research if you’re looking to expand into as a trading commission fee which is this market. category dependent and ranges between Active Users: 2% and 6.6%. Several other benefits to selling on Okazii 3m include the ability to set up shop in a matter of minutes, take advantage of affordable advertising options and save Monthly Fee: up to 50% on courier rates. None

Online Marketplaces > Europe Back to top / 25 Commission: Headquartered in Grenoble in France, Spartoo will only work with sellers of a Spartoo operates in 30 European minimum size. 250 SKUs are required 15-20% countries. The company offers customer to sell on the platform but, in return, the service in 12 languages and operates a marketplace offers a one-stop option for standard marketplace drop-ship model. those looking to access Europe’s huge Active Users: but traditionally fragmented online The marketplace primarily sells footware fashion market. 450m and was originally modelled on American company Zappos. Spartoo also carries The monthly membership fee is £35 ready-to-wear fashion for men and commission is 15-20% but the Monthly Fee: and women. marketplace does not charge fees for £35 listings or one-off registration.

Online Marketplaces > Europe Back to top / 26 Online Marketplaces United States

The US is the second three times faster than largest market in the world offline sales. for online sellers (after China), with online sales Global marketplaces like projected to increase by Amazon and eBay are a 18% in 2020 to reach over significant driver of this $709 billion. ecommerce growth, so offer an entry point for The global pandemic has international sellers to accelerated the shift online gain access to the lucrative for US consumers, with US market. online sales growing Commission: Newegg is another marketplace worth If you’re selling from outside the US, considering, thanks to its significant Newegg even provide a shortcut for 9-15% presence across the US. expanding into this market, thanks to their cross-border fulfilment service and While the marketplace predominantly customer service. Active Users: focuses on computer hardware, it does also sell products from categories such as In addition to this, you will have the 25m consumer electronics, gaming, apparel, chance to work with a Newegg marketing sporting equipment, and even homeware. or category manager who can help with promotional activities to help boost your Monthly Fee: As a Newegg seller, you can expect sales on the marketplace. None competitive commission fees, ranging from 9-15%, depending on your For more information about selling on product’s category. Newegg, we would recommend that you take a look at their FAQs here.

Online Marketplaces > United States Back to top / 28 Commission: If you are looking to reach a US customer If you’re an international merchant base, Sears is a great alternative to selling wanting to sell on the Sears marketplace, 8-20% on eBay and Amazon. there are certain requirements you will need to meet. In fact, like both marketplaces, Sears Active Users: has an extensive product offering, selling These include having a US-based everything from fitness equipment, warehouse (this can include a third- 16m clothing and jewellery, right through to party fulfilment service, whether that be tools and kitchen appliances. Fulfilled by Sears or an alternative), a US-based business address (this can be Monthly Fee: Now with regards to the cost of selling through a partner), a US bank account $39.99 on Sears, they do charge a monthly fee (again, this can be through a partner such of $39.99. as Payoneer or World First) and a valid US tax ID. Like other marketplaces, Sears do also operate their own fulfilment service, Fulfilled by Sears. With this option, sellers benefit from 24/7 customer support, as well as flexible payment terms thanks to their pay-as-you-go pricing model.

Online Marketplaces > United States Back to top / 29 Commission: Walmart is one of the largest The marketplace specifically looks for marketplaces in the US, with as many as reputable brands and retailers that offer 8-15% 110 million unique monthly visitors. exceptional customer service, a wide product assortment, reliable fulfilment Although the Walmart marketplace has and competitive pricing. Active Users: historically only been available to US- based sellers, they are beginning to open Do keep in mind, however, that there 110m the doors to sellers in the UK, Canada and are certain requirements for successful China. That said, this is still by international sellers. These include having invitation-only. a US entity (including a US W9 tax ID and Monthly Fee: mailing address), the ability to ship from None So, what does it take to sell on Walmart? a US warehouse (excluding FBA) and an international returns address.

Online Marketplaces > United States Back to top / 30 Commission: As the sixth largest eCommerce company Other benefits to selling on Wish.com worldwide, with over 300 million include the option to boost product 15% customers, the extent of Wish.com’s reach visibility with paid campaigns, and can’t be ignored. Wish also operates its own warehousing Active Users: In fact, with no registration, subscription and logistics service, Fulfilment by Wish, or listing fees, Wish merchants only pay where you can ship products to customers 80m when they make a sale. in both the US and Europe.

Specifically, the marketplace operates a Monthly Fee: revenue share pricing model, where they None pay you a percentage of your order total. This is typically around 85%.

Online Marketplaces > United States Back to top / 31 Commission: US-based Etsy alternative, Zibbet, Regardless of which account you opt for, is another site to consider if you sell there are no listing fees, nor are there any None handmade goods, fine art, vintage goods transaction fees, making this one of the or craft supplies. most competitively priced marketplaces in the US, if not worldwide. Active Users: Zibbet specifically offers three seller accounts; Starter, Pro and Unlimited, While you can create a free custom Unknown with the former starting at only $4 per domain with each account type, with an month and the latter option costing $20 Unlimited account you are also able to per month. fully customise it with your branding, Monthly Fee: remove Zibbet’s own branding and create $5-20 coupons and discounts.

Online Marketplaces > United States Back to top / 32 Online Marketplaces Asia Pacific

Asia-Pacific remains the Below, we have highlighted world’s largest eCommerce some of the largest market, due to expanding marketplaces across this middle classes, increasing region, certainly worth mobile and internet considering as part of your adoption and improved expansion plans. infrastructure and logistics networks.

Online Marketplaces > Asia Pacific Back to top / 33 Commission: be aware of the four types of membership The annual cost of selling on Alibaba packages available. ranges from $1,399 for a Gold Supplier 0-2% Basic Package, $2,999 for a Gold Supplier To start with there is a free basic option, Standard Package and $5,999 for a Gold however this understandably comes with Supplier Premium Package. Active Users: its limitation – the lowest possible priority ranking and a limit of 50 product postings. While there is no charge for Trade 726m While each of the three Gold Supplier Assurance – that being Alibaba.com’s Membership Packages on Alibaba come order protection service, there are some with authentication and verification – service fees you will be charged following Annual Fee: helping you to establish trust amongst a sale. From $1399 buyers – the Premium Package offers 1st priority ranking, unlimited product These include a payment processing posting, a customised website and fee, which is dependent on the payment Alibaba is the world’s biggest online personalised customer service, amongst method and varies from a flat $15 fee per eCommerce company and the leading other benefits. transaction, to a percentage of the sale. platform for global wholesale trade. With the Gold Membership Package, In addition to this, there is a service fee While Alibaba is more commonly used by Alibaba sellers also have the option to of 1-2% for order amounts exceeding the eCommerce community to purchase invest in additional promotional activity. $5,000. Anything less than this and the stock, if you’re a wholesaler looking to sell service fee (commission) is waived. on the marketplace then you will need to What are the Alibaba Membership Fees?

Online Marketplaces > Asia Pacific Back to top / 34 Commission: JD Worldwide is China’s second largest Now while you will be charged a eCommerce site, offering a relatively $1,000 USD annual fee for selling on JD 2-10% simple way for international merchants to Worldwide, the good news is that you sell into the Chinese market. don’t need to have a legal entity or bank account in China in order to sell into Active Users: The site specifically operates two separate the country. models; a reseller model and a platform 387m (marketplace) mode. The marketplace also provides you with marketing support to boost product With the first option, JD Worldwide visibility, as well as access to the Annual Fee: will purchase your inventory from you company’s nationwide logistics network. $1000 and resell it to Chinese consumers. Alternatively, with the platform model, you have the option to host your products on JD.com and pay a commission on each sale you make – 2-8% depending on your product’s category.

Online Marketplaces > Asia Pacific Back to top / 35 Commission: With the Indian eCommerce market Getting started selling on is growing at a rapid rate, it is certainly worth relatively easy for international sellers, 5-25% focusing your attention on the country’s with the only real requirement being largest online marketplace, Flipkart. that you have a local address for handling returns. Active Users: So, what do you need to know about selling on Flipkart? In terms of promotional activity, keep in 100m mind that as a seller you will have the To start with it’s worth noting just how option to pay for merchandising packages broad the site’s offering is, with product for additional brand exposure. Monthly Fee: categories ranging from electronics and None sports equipment, right through to fashion and homeware. In fact, the marketplace has over 65% market share in many of them.

Online Marketplaces > Asia Pacific Back to top / 36 Commission: Kaola.com is another Chinese marketplace One of the benefits of selling through providing global merchants with access to the Kaola marketplace is that the entry 2-10% China’s vast eCommerce market. requirements are lower than several other Chinese marketplaces, for example Tmall. Similar to JD Worldwide, the site’s Active Users: commission structure ranges from 2-10% That’s not the only reason though. and incurs a $1,000 USD annual fee. 30m They are also well known for processing So, what can you sell on Kaola? payments quickly, which is a plus for the majority of online businesses. Annual Fee: While the marketplace places a big focus $1000 on food and high-end products, they do also sell products across categories such as cosmetics, apparel and baby goods.

Online Marketplaces > Asia Pacific Back to top / 37 Commission: Not only is Rakuten the leading you are able to carry out CRM activities eCommerce platform in Japan, it is also to nurture first time buyers into repeat 3.5-5.5% the fourth largest marketplace in the customers, and that you have access to world, offering a wide range of products. a dedicated eCommerce consultant to help you improve your performance on Active Users: Not only is Rakuten the leading the marketplace. eCommerce platform in Japan, it is also 111m the fourth largest marketplace worldwide. Do, however, keep in mind that there are different fees and selling criteria for In fact, over 80% of the entire population sellers in the US, compared to those in Monthly Fee: shop on Rakuten, making it a great other countries. JPY 50,000 option for entry into the Japanese eCommerce market. Typically, you can expect to pay a registration fee of ¥60,000, a monthly Unlike many other marketplaces, Rakuten fixed fee starting at ¥50,000 (payable does in fact operate as an every six months), commission on each mall, providing you as a merchant with item sold varying from 3.5-5.5%, a system your own shopping space that can be enhancement charge of 0.1% and a card designed with your own branding. payment fee of 4%.

There are other advantages to selling on For specific details about Rakuten’s Rakuten though, including the fact that pricing model, have a read of this.

Online Marketplaces > Asia Pacific Back to top / 38 Commission: Alibaba-owned Tmall Global is an So, assuming you’re successful, how incredibly popular eCommerce site much does it cost to sell on Tmall Global? 2-5% in China, providing consumers in this market with a platform to easily purchase The marketplace’s fees can be split into international brands – anything from three categories; a refundable deposit Active Users: clothing to homeware. ranging between $8,000 and $25,000 (depending on your chosen store format 500m Unlike many of Alibaba’s other sites, and trademark status), an annual service including Tmall, AliExpress and , fee of $5,000-10,000 (dependent Tmall Global offers easy entry into the on product category) and a 2-5% Annual Fee: Chinese eCommerce market. commission on every sale. From $5000 More specifically, international merchants are able to sell on the marketplace without the need for a Chinese business licence or physical presence in the country. That said, the site does set the bar high with regards to the brands it accepts, and you can typically expect to wait four to eight months to be approved.

Online Marketplaces > Asia Pacific Back to top / 39 Commission: With over 75% of all domestic web traffic, The process of getting started selling Trade Me is the number one marketplace on Trade Me is a relatively simple one 7.9% in New Zealand, making it an ideal and the marketplace fees are also platform for reaching consumers in incredibly straightforward. this market. Active Users: To give you an idea, there is no monthly But what can you sell on Trade Me? membership fee, and you can expect to 3.9m pay a flat 7.9% commission (success fee) The site itself includes new and used on each item sold, along with a listing fee goods across a range of product that varies depending on what it is you Monthly Fee: categories, including clothing, health & sell and type of listing. Low volume sellers None beauty, home & living, sports equipment with basic listings won’t have to pay a and toys & models. listing fee.

Online Marketplaces > Asia Pacific Back to top / 40 Commission: Unlike Alibaba, which is the Alibaba Similar to most marketplaces – wholetrade Group’s platform for global wholesale or – sellers on AliExpress are charged 5-8% trade, AliExpress is the same company’s a commission fee ranging from 5-8% of the retail marketplace selling smaller transaction total. quantities of wholesale products. Active Users: Do also keep in mind that Aliexpress If you’re a wholesaler looking to sell on charge fee upwards of $1,500, for sellers 60m AliExpress, keep in mind that there are wanting to create or change their store. certain requirements. These include the This has been introduced in a bit to reduce need for a business Alipay account and the number of scammers or bad suppliers Monthly Fee: an agent or brand management with getting away from poor ratings. None appropriate documentation. You will also need to agree to the pay an annual Alternatively, rather than buying low- technical service fee. volume wholesale stock you can also consider dropshipping with AliExpress, Once you have been approved as a seller meaning that you purchase a product on AliExpress, you will be able to create from a supplier only once it’s sold and your own branded shop on the site. have it dispatched directly from the supplier’s warehouse. But besides from the technical service fee, what else does it cost to sell on AliExpress?

Online Marketplaces > Asia Pacific Back to top / 41 Commission: Previously known as Catch of the Day, The marketplace does, however, remain Catch.com.au has since rebranded and focused on offering discounted prices and 8-25% opened up their Australian marketplace to it’s also worth being aware that there are third-party sellers. some brand restrictions on products they sell themselves, for example Ugg and Active Users: In fact, with over 1 million active Under Armour. customers and a selection of more than 7 1.2m million products across a range of product categories, Catch is an ideal platform if you’re looking to sell into the Australian Monthly Fee: eCommerce market. AU$49.99

Online Marketplaces > Asia Pacific Back to top / 42 Commission: Founded in 2001, eBay-owned In addition to a monthly fee, sellers are GittiGidiyor has since become Turkey’s also charged commission on each item 6-17% largest eCommerce marketplace, with sold, with rates ranging from 6-17%. more than 60 million monthly visits and close to 19 million registered users. Active Users: GittiGidiyor offer sellers five store 28m subscription options; Basic, Pro, Mega, Mega+ and Special, with monthly prices starting from 69 Turkish Lira (around £10 Monthly Fee: per month at time of writing). From 69 TL

Online Marketplaces > Asia Pacific Back to top / 43 Commission: Lazada is the leading online marketplace Instead, sellers must pay a new shipping in Southeast Asia, with dedicated fee which can be viewed here (Note: None marketplaces across Indonesia, Malaysia, delete link), as well as a 2% payment Philippines, , Thailand gateway fee. and Vietnam. Active Users: The marketplace is also dedicated Perhaps the biggest benefit to selling on to helping sellers get more from the 23m Lazada, in addition to the site’s 23 million platform, by going as far as creating an active customers, is the fact that since online Lazada University portal, with July 2018, sellers are no longer required guidance and video support at all stages Monthly Fee: to pay commission rates on any sales, nor of the selling journey, from getting started None do they need to pay a sign-up fee. on Lazada, to streamlining operations, right through to maximising sales.

Online Marketplaces > Asia Pacific Back to top / 44 Commission: Similar to Lazada, Qoo10 is another online The site itself lists products across a range marketplace with a presence across of categories, from fashion to beauty & 7-12% Southeast Asia, with sites specifically in diet, right through to homeware and food Singapore, Japan, Indonesia, Malaysia, & baby goods. China and Hong Kong. In addition to this, Active Users: there is a global US version of the site. Sellers also have the option to promote their products across the marketplace, for 3m When it comes to selling on Qoo10, there example by offering coupons, discounted are no listing fees and only a variable prices and on-site promotions. service (commission fee) ranging from Monthly Fee: 7-12%. None Unlike many other marketplace’s commission models, the percentage in which a seller is charged is dependent on their seller grade (Power, Good or Normal), and the price of the item.

Online Marketplaces > Asia Pacific Back to top / 45 Commission: Shopee is a mobile-only platform with a The marketplace has over 7 million strong emphasis on social selling. It is one sellers across its platforms. Orders can None of the leading ecommerce marketplaces be fulfilled via the Fulfilled by Shopee in Southeast Asia and it’s most popular programme (FBS) although this is an categories are beauty, fashion and home invitation-only service and typically Active Users: and lifestyle. available to high-volume sellers and well- known brands. 200m Shopee operates tailored platforms in Singapore, Taiwan, Thailand, Indonesia, There is no monthly fee but a 2% Malaysia, Vietnam, South Korea and the transaction fee (+VAT) is charged to Monthly Fee: Philippines. It also provides support in five sellers on all successfully None languages, including English. completed orders.

Online Marketplaces > Asia Pacific Back to top / 46 Online Marketplaces Latin-America

Latin America is one of the As well as having extensive world’s fastest growing reach across Central eCommerce markets, with and South America, countries such as Brazil, these marketplaces Mexico and Argentina each also provide a great growing at a rate of 20% opportunity to capitalise year-on-year. on the market’s growth, as well as the overall consumer preference for international brands.

Online Marketplaces > Latin-America Back to top / 47 Commission: As the leading eCommerce site across With regards to other cross-border most of Latin America, Mercado Libre – barriers, it’s worth noting that the site 16-17.5% also known as Mercado Livre in certain also provides an automatic translation countries – is an ideal marketplace if tool for titles, descriptions and customer you’re looking to expand into these communications. Active Users: various markets. So, what does it cost to sell on 51m In fact, by selling through their Mercado Mercado Libre? Libre Cross-Border Trade programme, a single account will allow you to easily sell While there are no listing fees, there is a Monthly Fee: in Mexico, Brazil, Chile and Argentina. flat commission rate of 17.5% for selling None in Mexico and 16% for Brazil, Argentina, While you can either use your own Columbia and Chile. logistics or take advantage of the marketplace’s partner carriers (if you’re The marketplace also operates a safety based in China or the US), you do also payment system, MercadoPago, which have the option to fulfil your Mexican offers consumers a range of payment orders using their local fulfilment service. methods.

That’s not all though. Learn more about selling in Brazil here.

Online Marketplaces > Latin-America Back to top / 48 Commission: With over 3 million products across They also offer telephone support, free 60 different categories, Linio is one of returns and fast delivery times, as well 7-15% the largest online marketplaces in as incredibly competitive commission Latin America. rates. You can learn more about selling on Linio here. Active Users: In fact, despite being a Mexican marketplace, Linio has a presence in 20m Argentina, Chile, Columbia, Ecuador, Panama, Peru and Venezuela, reaching a Monthly Fee: total of 300 million consumers. None One of the advantages to selling on Linio is the fact they offer seven different payment options, making it a popular choice amongst Latin American consumers who tend to have very different payment preferences from one country to the next.

Online Marketplaces > Latin-America Back to top / 49 One Platform. Total Commerce Control.

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