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Athletics Strategic Plan 2013-18

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Athletics Strategic Plan 2013-18 ATHLETICS STRATEGIC PLAN 2013-18 UTEP ATHLETICS 2013-18 STRATEGIC PLAN CORE PURPOSE & VISION STATEMENT The core purpose of UTEP Athletics is to enhance the mission of the University of Texas at El Paso through academic and athletic achievement. UTEP Athletics strives to be known as a nationally recognized collegiate sports program that is characterized by academic excellence, premier athletic teams, and a commitment to integrity. Athletics will add exceptional value and benefit to the University mission through the cultivation of relationships with its constituents. UTEP ATHLETICS 2013-18 STRATEGIC PLAN CORE VALUES UTEP Athletics has four core values: COMPETITIVE SUCCESS To hire first-class coaches, recruit quality student-athletes and provide them with the resources to field winning programs. STUDENT-ATHLETE EXPERIENCE To provide each student-athlete a quality educational, social and athletic experience at The University of Texas El Paso, culminating with graduation. UNIVERSITY ENGAGEMENT To promote institutional pride and a connection with alumni, students, faculty, fans and the El Paso region. PROGRAM INTEGRITY To ensure our athletic department is in strict adherence to NCAA, OCR, C-USA, and UT System rules and regulations. GOALS AND STRATEGIES UTEP ATHLETICS 2013-18 STRATEGIC PLAN COMPETITIVE SUCCESS GOAL 1 Consistently place all teams in the upper echelon of C-USA, competing for C-USA championships and earning national recognition through advancement to bowl games and postseason play. STRATEGIES A. PROGRAM DEVELOPMENT - CONSISTENTLY EVALUATE AND WORK TO IMPROVE SPORTS PROGRAMS • Schedule according to status of the program to achieve winning records while maximizing postseason opportunities • Evaluate conference affiliation and expansion • Utilize exit interviews from student-athletes and coaches to evaluate programs • Utilize student-athlete yearly program review to identify program strengths and weaknesses • Host C-USA championship events, beginning with men’s and women’s basketball in 2014 B. PERSONNEL • Hire motivated, enthusiastic and ethical coaches and staff • Invest in coaching and staff talent • Provide for personal growth and career development UTEP ATHLETICS 2013-18 STRATEGIC PLAN C. FACILITIES • Enhance Hall of Champions at Foster Stevens Basketball Center • Renovation of Sun Bowl (press box, concourse, locker rooms) • New pole vault pit at Kidd Field • New video boards/sound system in Sun Bowl • New bleachers at Kidd Field • New video boards/sound system in Don Haskins Center • Upgrade sound system at Kidd Field • Additional weight equipment for Larry K. Durham Center • Computer upgrades at Life Skills office • Audio/visual system upgrade and computer replacement in • Install tile in Hydro room at Durham Center training room Larry K. Durham Center weight room • Hall of Champions renovation at Durham Center • New flooring in Larry K. Durham Center • Renovations performed to track and field offices • New carpet in Larry K. Durham Center • University Field bleachers, locker rooms and restroom upgrades • Volleyball standards and pads/official stands and pads upgrades in • New University Field press box with internet access Memorial Gym • Continued evaluation/maintenance of University Field playing surface • New volleyball floor at Memorial Gym • New men’s and women’s golf practice facility • Addition of new batting cage at Helen of Troy Softball Complex • New on-campus tennis facility • Improve laundry facilities at Helen of Troy Softball Complex • Refurbish Miner Vision video production truck • Enhance field lighting at Helen of Troy Softball Complex • Introduce permanent ticket center at Sun Bowl Stadium UTEP ATHLETICS 2013-18 STRATEGIC PLAN GOAL 2 Establish excellence in all areas of external relations to maximize the event experience and to build, sustain and inform our fan base. STRATEGIES A. DEVELOPMENT - INCREASE ANNUALLY THE CHARITABLE GIVING TO UTEP ATHLETICS TO ALLOW FOR A STABILIZED BUDGET, FULLY-FUNDED INITIATIVES AND PROVIDE RESOURCES NECESSARY TO ALLOW STUDENT-ATHLETES TO COMPETE AT THE HIGHEST LEVEL • Develop comprehensive capital campaign for Sun Bowl stadium renovation (press box, club seating, luxury suites, concourse, restrooms etc.) • Increase annual giving and Circle of Champions membership • Increase membership to the Miner Athletic Club through the sale of donor season tickets • Make annual event (Orange Fever Fiesta) the premier fundraiser with a goal of raising $500,000 • Express gratitude to donors through annual student-athlete “thank-a-thon” • Add and restructure development personnel (associate athletic director, assistant athletic director, event coordinator, graduate assistants and student workers) • Enhance and formalize the Miner Varsity Club for former student-athletes, creating gathering locations for game day activities • Establish an Advisory Board of former Miners that meets three times a year to discuss ways to enhance and grow the involvement of former student-athletes • Establish funding through former Miners to present graduating student-athletes with a letterman’s ring UTEP ATHLETICS 2013-18 STRATEGIC PLAN B. MARKETING AND PROMOTIONS - ENHANCE THE EXPOSURE OF THE UTEP MINER BRAND LOCALLY, REGIONALLY, NATIONALLY AND INTERNATIONALLY TO INCREASE AWARENESS OF ALL 16 ATHLETIC TEAMS • Strengthen resources needed to fully implement daily marketing functions through additional staffing structure (Director of Marketing, Assistant Director, three graduate assistants, three student assistants, fifth-year postgraduate student-athletes) • Increase campus involvement through Miner Maniacs membership (1,500 goal), incorporate student-athletes into campus life, increase faculty and staff participation and attendance, and attend university initiatives (i.e. new student orientation) and university celebrations and events • Target large groups (school districts, Boy/Girl Scouts, youth teams) to increase ticket sales • Amplify fan and athlete interaction via autograph sessions, promotional distribution and themed activities • Collaborate with Fort Bliss Public Affairs office, BOSS program and MRW to enhance marketing efforts to all military personnel • Increase school and youth involvement through initiatives such as Team Days, Miner Kids Club, youth clinics and school visits • Preserve quality media partnerships through placing coaches, players, cheerleaders and Paydirt Pete on live radio and TV shows • Interact with fans through current social media trends, updates and contests • Generate creative radio, television and print advertising to inform the general public of athletic sponsored events • Secure national attention through participation in collegiate initiatives such as National Mascot Challenges, College Game Day and National Cheer competition UTEP ATHLETICS 2013-18 STRATEGIC PLAN • Continue theme days and giveaways to capture additional fan attendance and improve game day atmosphere • Maintain a fully updated website for easily accessible schedules and event information • Efficiently manage channels of communication such as Netitor, mailouts, etc. • Intensify student elements incorporated into game day events such as marching band, pep band, cheer and Golddiggers • Pioneer interactive promotional ideas for potential sponsorship opportunities • Introduce alternative mediums to promote sponsorships such as social media, advertising, events and student organizations C. TICKET SALES - PROVIDE CUSTOMER SERVICE THAT EXCEEDS THE EXPECTATIONS OF OUR FANS AND DONORS WHILE IMPLEMENTING PRICING POLICIES TO MAXIMIZE REVENUE FOR THE ATHLETIC DEPARTMENT • Coordinate with IMG to maximize season and group sales for football and men’s basketball • Redesign the ticket office customer service area to foster the best environment for our walk-in customers; evaluate the feasibility of adding ticket windows • Increase offerings of online ticketing options to our fans through department promotional resources • Produce a sales training manual for all individuals working in the ticket office to include renewal timelines, policies and procedures • Cross-train full time staff on steps and procedures to allow for backup when an unexpected absence occurs • Hire additional full-time staff to manage growth of season ticket base • Provide customer service that exceeds expectations of donors and fans; ensure ticket office inquiries are responded to in a timely manner UTEP ATHLETICS 2013-18 STRATEGIC PLAN D. MEDIA RELATIONS - COMMUNICATE THE ACADEMIC AND ATHLETIC SUCCESSES OF UTEP STUDENT-ATHLETES THROUGH UTEPATHLETICS.COM, SOCIAL MEDIA CHANNELS, LOCAL AND NATIONAL MEDIA OUTLETS • Increase staffing - add full-time social media coordinator, full-time photographer with in-house studio, and full-time sports reporter. Sports reporter will deliver daily practice reports and features in both electronic and print media format on utepathletics.com and social media channels • Continue to increase social media presence and bolster fan interaction with student-athletes and coaches • Translate all press releases into Spanish in efforts to connect with Latino fan base • Update Miner Strong website, produce new video content • Create Athletics Centennial website, to be launched in the summer of 2014 • Continue digitization of all file photos • Expand historical sections for individual sports on utepathletics.com to include archived biographical information, photos and statistics • Implement media services website where television, radio and newspaper personnel can obtain practice times, request interviews, download photos
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