Alzheimer's Association

Home , Aimee Teegarden, Alexandra Chando, David Mazouz, Jean Louisa Kelly, Melissa Ordway, Tracie Thoms

Trademark Trial and Appeal Board Electronic Filing System. http://estta.uspto.gov ESTTA Tracking number: ESTTA1003531 Filing date: 09/20/2019

IN THE UNITED STATES PATENT AND TRADEMARK OFFICE BEFORE THE TRADEMARK TRIAL AND APPEAL BOARD Proceeding 91245121 Party Plaintiff Alzheimer's Disease and Related Disorders Association Correspondence LISA GATES Address BAKER & MCKENZIE LLP 300 E RANDOLPH STREET SUITE 5000 CHICAGO, IL 60601 UNITED STATES [email protected], [email protected] 312-861-8686

Submission Motion for Summary Judgment

Yes, the Filer previously made its initial disclosures pursuant to Trademark Rule 2.120(a); OR the motion for summary judgment is based on claim or issue pre- clusion, or lack of jurisdiction.

The deadline for pretrial disclosures for the first testimony period as originally set or reset: 09/25/2019 Filer's Name Shima S. Roy Filer's email [email protected], [email protected], [email protected] Signature /Shima S. Roy/ Date 09/20/2019 Attachments PUBLIC MSJ Brief_Redacted.pdf(630311 bytes ) PUBLIC - Part 1 of 4 Garza Affidavit-Redacted with Exs A-D.pdf(4240610 bytes ) PUBLIC - Part 2 of 4 Garza Exhibit E.pdf(6030458 bytes ) PUBLIC - Part 3 of 4 Garza Exhibits F-G.pdf(6060880 bytes ) PUBLIC - Part 4 of 4 Garza Exhibits H-J.pdf(989686 bytes ) Part 1 of 3 Roy Declaration.pdf(326451 bytes ) Part 2 of 3 - Roy Exhibits A-H.pdf(6232097 bytes ) Part 3 of 3 - Roy Exhibits I - N.pdf(5962647 bytes ) IN THE UNITED STATES PATENT AND TRADEMARK OFFICE BEFORE THE TRADEMARK TRIAL AND APPEAL BOARD

: Alzheimer's Disease and Related : Disorders Association, Inc. : : Opposer, : : Opposition No. 91245121 v. : : Alzheimer's New Jersey, Inc. : : Applicant. : :

ALZHEIMER'S DISEASE AND RELATED DISORDERS ASSOCIATION, INC.'S MOTION FOR SUMMARY JUDGMENT

TABLE OF CONTENTS

I. INTRODUCTION ...... 1

II. STATEMENT OF ISSUES ...... 2

III. STATEMENT OF UNDISPUTED FACTS ...... 2

IV. NO QUESTIONS OF FACT EXIST AS TO WHETHER A LIKELIHOOD OF CONFUSION EXISTS AND SUMMARY JUDGMENT IS APPROPRIATE ...... 7

A. All of the Factors that Inform A Likelihood of Confusion Analysis Favor Alzheimer's Association ...... 8

1. The marks are similar in appearance and cover identical goods ...... 9

2. The goods and services offered under the WALK TO END ALZHEIMER'S Marks and WALK TO FIGHT ALZHEIMER'S application are directed to the same participants used in the same channels of trade ...... 12

3. The strength and commercial awareness of the WALK TO END ALZHEIMER'S marks cannot be credibly disputed ...... 13

4. No similar marks are used on similar goods...... 15

5. The remaining du Pont factors – bad faith and actual confusion – favor Opposer ...... 15

6. Balancing of the du Pont factors ...... 16

B. The Affirmative Defenses of Laches, Estoppel, and Acquiescence Fail As a Matter of Law ...... 17

1. The required elements to sustain a laches defense do not exist...... 17

2. Applicant's defenses of estoppel and acquiescence fail for the same reason as its laches defense ...... 18

3. No facts exist to support an unclean hands affirmative defense ...... 19

4. Failure to state a claim is not a proper affirmative defense ...... 20

V. CONCLUSION ...... 21

TABLE OF AUTHORITIES

Page(s)

Cases

7-Eleven, Inc. v. Lawrence I. Wechsler, 88 U.S.P.Q.2d 1715 (TTAB 2007) ...... 14

Bausch & Lomb Inc. v. Karl Storz GmbH & Co. KG, 87 U.S.P.Q.2d 1526 (TTAB 2008) ...... 18

Be Sport, Inc. v. Al-Jazeera Satellite Channel, 115 U.S.P.Q.2d 1765 (TTAB 2015) ...... 11

Blackhorse v. Pro Football, Inc., 98 U.S.P.Q.2d 1633 (TTAB 2011) ...... 20

Bose Corp. v. QSC Audio Prods. Inc., 293 F.3d 1367 (Fed. Cir. 2002)...... 13

Celotex Corp. v. Catrett, 477 U.S. 317 (1986) ...... 7

Century 21 Real Estate Corp. v. Century Life of Am., 970 F.2d 874 (Fed. Cir. 1992)...... 9

Christian Broadcasting Network Inc. v. ABS-CBN Int'l, 84 U.S.P.Q.2d 1560 (TTAB 2007) ...... 18

Coach House Restaurant Inc. v. Coach and Six Restaurants, Inc., 934 F.2d 1551 (11th Cir. 1991) ...... 18

DAK Indus. Inc. v. Daiichi Kosho Co. Ltd., 25 U.S.P.Q.2d 1622 (TTAB 1992) ...... 19

In re Dixie Restaurants, 105 F.3d. 1405 (Fed. Cir. 1997)...... 9

In re E. I. du Pont de Nemours & Co., 476 F.2d 1357 (CCPA 1973) ...... passim

Edom Labs., Inc. v. Lichter, 102 U.S.P.Q.2d 1546 (TTAB 2012) ...... 9

ii General Mills, Inc. v. Fage Dairy Processing Indus., S.A., 100 U.S.P.Q.2d 1584 (TTAB 2011) ...... 12

Herbko Int'l Inc. v. Kappa Books, Inc., 308 F.3d 1156 (Fed. Cir. 2002)...... 15

Hornblower & Weeks, Inc. v. Hornblower & Weeks, Inc., 60 U.S.P.Q.2d 1722 (TTAB 2001) ...... 7, 8

In re Inn at St. John's, LLC, 31 U.S.P.Q.2d 1742 (TTAB 2018) ...... 12

Kangol Ltd. v. KangaROOS U.S.A., Inc., 974 F.2d 161 (Fed. Cir. 1992)...... 12

Krause v. Krause Publications Inc., 76 U.S.P.Q.2d 1904 (TTAB 2005) ...... 18

L'Oreal S.A. v. Marcon, 102 U.S.P.Q.2d 1434 (TTAB 2012) ...... 10

Lincoln Logs Ltd. v. Lincoln Pre-cut Log Homes, Inc., 971 F.2d 732(Fed. Cir. 1992)...... 17, 18

In re Majestic Distilling Co., Inc., 315 F.3d 1311 (Fed. Cir. 2003)...... 15

Nat'l Cable Television Ass'n Inc. v. Am. Cinema Editors Inc., 937 F.2d 1572 (Fed. Cir. 1991)...... 17, 18

In re Nat'l Data Corp., 753 F.2d 1056 (Fed. Cir. 1985)...... 11

Nina Ricci S.A.R.L. v. ETF Enterprises, 889 F.2d 1070 (Fed. Cir. 1989)...... 16

Octocom Systems, Inc. v. Houston Computers Services, Inc. 918 F.2d 937 (Fed. Cir. 1990)...... 9

Olde Tyme Foods, Inc. v. Roundy’s, Inc., 961 F.2d 200 (Fed. Cir. 1992)...... 7

On-line Careline, Inc. v. America Online, Inc., 229 F.3d 1080 (Fed. Cir. 2000)...... 12

Opryland USA, Inc. v. Grout American Music Show, Inc., 970 F.2d 847 (Fed. Cir. 1992)...... 7

iii Palm Bay Imports Inc. v. Veuve Clicquot Ponsardin, 396 F.3d 1369 (Fed. Cir. 2005)...... 11, 15

Panda Travel Inc. v. Resort Option Enterprises Inc., 94 U.S.P.Q.2d 1789 (TTAB 2009) ...... 17

Pure Gold, Inc. v. Syntex (U.S.A.), Inc., 739 F.2d 624 (Fed. Cir. 1984)...... 7

Sealed Air Corp.v. Scott Paper Co., 190 U.S.P.Q 106 (TTAB 1975) ...... 10

In re Shell Oil Co., 992 F.2d 1204 (Fed. Cir. 1993)...... 11

Tatuaje Cigars, Inc. v. Nicaragua Tobacco Imports, Inc., 2010 TTAB LEXIS 380 (TTAB 2010) ...... 20

Tea Board of India v. The Republic of Tea, Inc., 80 U.S.P.Q.2d 1881 (TTAB 2006) ...... 11

The Board of Regents, The University of Texas Sys. v. Southern Ill. Miners, LLC, 110 U.S.P.Q.2d 1182 (TTAB 2014) ...... 8

The John W. Carson Foundation v. Toilets.com, Inc., 94 U.S.P.Q.2d 1942 (TTAB 2010) ...... 20

Tony Lama Co., Inc. v. Anthony DiStefano, 206 U.S.P.Q 176 (TTAB 1980) ...... 20

In re Viterra, Inc., 671 F.3d 1358 (Fed. Cir. 2012)...... 12

Statutes

15 U.S.C. § 1052(d) ...... 8

Other Authorities

C.F.R. § 2.127 ...... 1

FED. R. CIV. P. 56(a) ...... 1, 7

Trademark Rule 2.122 ...... 2

TBMP § 528.03 ...... 21

TMEP § 1207.01(a)(i) ...... 12

Alzheimer's Disease and Related Disorders Association, Inc. ("Alzheimer's Association" or "Opposer") respectfully moves pursuant to Fed. R. Civ. P. 56(a) and C.F.R. § 2.127 for summary judgment on its claim for likelihood of confusion and against Applicant, Alzheimer's

New Jersey, Inc.'s ("Applicant"), affirmative defenses of laches, acquiescence, estoppel, unclean hands, and failure to state a claim. In support of its Motion for Summary Judgment, Alzheimer's

Association states as follows:

I. INTRODUCTION

Opposer, Alzheimer's Association has used the WALK TO END ALZHEIMER'S marks that are the subject of this Opposition since at least 2011 to promote its Walk to End Alzheimer's events throughout the United States. The Walk to End Alzheimer's is the Alzheimer's

Association's signature annual fundraising program. "Walks" featuring the WALK TO END

ALZHEIMER'S marks are held in over 600 communities across the United States and, in the past four years alone, have raised over $400,000,000 to further Alzheimer's Disease awareness, programming, and research. Applicant is no stranger to Opposer's WALK TO END

ALZHEIMER'S marks. For several years through early 2016, Applicant was part of the

Alzheimer's Association as its "Greater New Jersey Chapter". In that capacity, Applicant organized and executed Walk to End Alzheimer's events around New Jersey on behalf of

Alzheimer's Association, that featured the WALK TO END ALZHEIMER'S word mark and logo

( ).

On February 6, 2016, Applicant disaffiliated from Alzheimer's Association and began to hold its own walks in New Jersey, which it called "Walk to Fight Alzheimer's". In 2018, after just under two years of holding competing walks and using a "Walk to Fight Alzheimer's" logo with a

white background featuring green colors, Applicant filed an application for the WALK TO FIGHT

ALZHEIMER'S mark that is the subject of this Opposition. That new mark diverges significantly from Applicant's prior marks in that it, like the WALK TO END ALZHEIMER'S logo, is encapsulated in a rectangle with a full purple background and all white lettering in a particular font and size. There is only one explanation for the similarities in the marks at issue in this Opposition

– that Applicant's mark is intended to leverage the success of the WALK TO END ALZHEIMER'S

Marks and create confusion as to the source of Applicant's walk event.

II. STATEMENT OF ISSUES

Opposer seeks summary judgment on its claim of likelihood of confusion and on

Applicant's affirmative defenses of laches, estoppel, acquiescence, unclean hands, and failure to state a claim.

III. STATEMENT OF UNDISPUTED FACTS

In support of its Motion for Summary Judgment, Alzheimer's Association proffers the following Statement of Undisputed Facts:

1. Alzheimer's Association owns U.S. Trademark Registration No. 4,122,255 for the standard character mark WALK TO END ALZHEIMER'S for the following Class 36 services:

Charitable fundraising, namely, raising money to support educational and informational programs on Alzheimer's disease and to support scientific research on Alzheimer's disease; charitable fundraising services in the nature of a pledged walkathon

Declaration of Shima S. Roy ("Roy Decl."), attached as Exhibit 2 at ¶ 1 (Ex. A).1

1The marks that form the basis of this Opposition have been made of Record pursuant to Rule 2.122.

2 2. Alzheimer's Association has used its WALK TO END ALZHEIMER'S mark since, at least, June 2009. Affidavit of Mary Faley Garza ("Garza Aff.") at ¶ 4.

3. Alzheimer's Association has a pending application (Serial No. 88/209,214) for the

design mark: for the following Class 36 services:

The design mark is scheduled to be published on October 1, 2019. Roy Decl. at ¶

2 (Ex. B).

4. Alzheimer's Association has used the WALK TO END ALZHEIMER'S design mark that is the subject of its application assigned Serial No. 88/209,214 since, at least, September

2011. Garza Aff. at ¶ 5.

5. Alzheimer's Association has priority in both of the WALK TO END

ALZHEIMER'S word mark and the design mark (collectively referred to as

"THE WALK TO END ALZHEIMER'S Marks").

6. The WALK TO END ALZHEIMER'S Marks are always used conjunction with the

Alzheimer's Association's charitable fundraising walks throughout the United States, including in marketing and advertising materials, clothing and other items on its website, and at the events themselves. Garza Aff. at ¶ 6.

3 7. Since its inception in 1989, the Walk to End Alzheimer's has become the world's largest event to fight Alzheimer's Disease. The hallmark fundraising event is held in over 600 communities across the United States and in every U.S. state except Alaska. Garza Aff. at ¶ 12.

8. Since 2015, Alzheimer's Association's Walk to End Alzheimer's has raised over

$414,100,000 and engaged over two million participants. Garza Aff. at ¶ 13.

9. Alzheimer's Association spends considerable resources to market and promote its

Walk to End Alzheimer's events, in which the WALK TO END ALZHEIMER'S Marks are featured. For example, since 2014, Alzheimer's Association has spent between per year on print, digital, and television marketing and advertising using the WALK TO END

ALZHEIMER'S Marks. Garza Aff. at ¶¶ 16-17 (Ex. H).

10. The Walk to End Alzheimer's has been featured in numerous independent local and nationwide publications and media, and has been recognized by major sports team such as the

Denver Broncos. Alzheimer's Association credits the event as one the primary reasons it was awarded "Fundraising Organization of the Year" in 2019 by the Peer-to-Peer Forum. Garza Aff. at ¶¶ 18-19 (Ex. I); Roy Decl. at ¶¶ 4-13 (Exs. C-L).

11. general public aided awareness2 of the WALK TO END ALZHEIMER'S has remained at approximately twenty- five percent for the past three years. Garza Decl. at ¶¶ 20-21 (Ex. J).

12. Prior to February 6, 2016, Applicant was affiliated with the Alzheimer's Association as its Greater New Jersey Chapter". Garza Decl. at ¶ 22.

2 "Aided awareness" is the percentage of respondents aware of the WALK TO END ALZHEIMER'S brand when asked "Have you heard of the WALK TO END ALZHEIMER'S?". Garza Aff. at ¶ 20 (Ex. J).

4 13. As the Greater New Jersey Chapter of the Alzheimer's Association, Applicant organized the "Walk to End Alzheimer's" events throughout the New Jersey area on behalf of the

Alzheimer's Association. Those "Walk to End Alzheimer's" campaigns featured the WALK TO

END ALZHEIMER'S Marks. Garza Aff. at ¶¶ 11, 23 (Ex. E); Roy Decl. at ¶¶ 7, 9, 11 (Ex. C,

Applicant's Ans. to Int. No. 11).

14. In 2015, Alzheimer's Association sought to consolidate all of its State Chapters into one organization and the Greater New Jersey Chapter opted to disaffiliate. On February 6, 2016, the Board of Directors of the Alzheimer's Association voted to confirm that disaffiliation. Garza

Aff. at ¶ 24.

15. Since February 2016, Alzheimer's Association has continued using its WALK TO

END ALZHEIMER'S Marks throughout the U.S., including in New Jersey. Garza Aff. at ¶ 25.

16. Following its disaffiliation, Alzheimer's New Jersey sought to create and organize its own charitable "walk" events to raise funds to support and promote awareness around

Alzheimer's Disease.

17. Alzheimer's New Jersey calls its walk event "Walk to Fight Alzheimer's".

18. On February 14, 2018, Applicant filed a use based application for the design mark

for the following class 36 goods and services:

Charitable foundation services, namely, providing fundraising activities to support medical research and procedures for those in need; Charitable fundraising; Charitable fundraising services by means of a website where donors search for and make monetary donations to specific charities or projects aimed at Alzheimer's care and research; Charitable fundraising services for Alzheimer's care and research; Charitable fundraising services; Charitable fundraising services by means of organizing and conducting special

5 events; Charitable fundraising services by means of organizing walks and other special events for Alzheimer's; Charitable fundraising services for promoting research, education and other activities relating to Alzheimer's care and research; Charitable fundraising to support Alzheimer's care and research; Charitable services, namely, fundraising services by means of organizing special events for Alzheimer's care and research; On-line charitable fundraising.

The application was assigned Serial No. 87/797,112 ("WALK TO FIGHT ALZHEIMER'S Mark" or "Opposer's Mark"). Roy Decl. at ¶ 14 (Ex. M); TTAB Dkt. Nos. 1 (Opp. at ¶¶ 8-9), 4 (Ans. at

¶¶ 8-9).

19. Applicant claims a first use date of the WALK TO FIGHT ALZHEIMER'S mark as September 1, 2017. Roy Decl. at ¶ 14 (Ex. M).

20. The WALK TO FIGHT ALZHEIMER'S Mark is a rectangular shape. Roy Decl. at

¶ 14 (Ex. M); TTAB Dkt. Nos. 1 (Opp. at ¶ 8), 4 (Ans. at ¶ 8).

21. The WALK TO FIGHT ALZHEIMER'S Mark consists of a purple background.

Roy Decl. at ¶ 14 (Ex. M); TTAB Dkt. Nos. 1 (Opp. at ¶ 8), 4 (Ans. at ¶ 8).

22. The WALK TO FIGHT ALZHEIMER'S Mark contains white lettering against a purple background. Roy Decl. at ¶ 14 (Ex. M); TTAB Dkt. Nos. 1 (Opp. at ¶ 8), 4 (Ans. at ¶ 8).

23. The WALK TO FIGHT ALZHEIMER'S Mark contains the words "WALK TO" in white capital letters over the word "FIGHT", also in white capital letters. Roy Decl. at ¶ 14 (Ex.

M); TTAB Dkt. Nos. 1 (Opp. at ¶ 8), 4 (Ans. at ¶ 8).

24. The words "WALK TO" appear in smaller font than the word "FIGHT" in the

WALK TO FIGHT ALZHEIMER'S Mark. Roy Decl. at ¶ 14 (Ex. M); TTAB Dkt. Nos. 1 (Opp. at ¶ 8), 4 (Ans. at ¶ 8).

6 25. The word "FIGHT" appears directly above the word "Alzheimer's", which is in smaller capital letters than both "WALK TO" and "FIGHT". Roy Decl. at ¶ 14 (Ex. M); TTAB

Dkt. Nos. 1 (Opp. at ¶ 8), 4 (Ans. at ¶ 8).

IV. NO QUESTIONS OF FACT EXIST AS TO WHETHER A LIKELIHOOD OF CONFUSION EXISTS AND SUMMARY JUDGMENT IS APPROPRIATE

Summary judgment is an appropriate when there are no genuine issues of material fact in dispute and the movant is entitled to judgment as a matter of law. FED. R. CIV. P. 56(a). The purpose of summary judgment is "to save the time and expense of a useless trial where no genuine issues of material fact remain[ ]" or the claim at issue cannot be sustained as a matter of law. Pure

Gold, Inc. v. Syntex (U.S.A.), Inc., 739 F.2d 624, 626 (Fed. Cir. 1984).

The party seeking summary judgment bears the initial burden of demonstrating the absence of any genuine issue of material fact. Celotex Corp. v. Catrett, 477 U.S. 317, 324 (1986). A genuine dispute with respect to a material fact exists if sufficient evidence is presented that a reasonable fact finder could decide the question in favor of the non-moving party. See Opryland

USA, Inc. v. Grout American Music Show, Inc., 970 F.2d 847, 850 (Fed. Cir. 1992). Thus, all doubts as to whether any particular factual issues are genuinely in dispute must be resolved in the light most favorable to the non-moving party. See Olde Tyme Foods, Inc. v. Roundy’s, Inc., 961

F.2d 200, 202 (Fed. Cir. 1992).

Even when the facts of this case are viewed in the light most favorable to Applicant, an analysis of those facts result in a finding that, as a matter of law, there is a likelihood of confusion as to the source of Applicant's mark. and/or as to whether there is an affiliation with Alzheimer's

Association. Hornblower & Weeks, Inc. v. Hornblower & Weeks, Inc., 60 U.S.P.Q.2d 1733, 1739

(TTAB 2001) (ruling that opposer is entitled to a judgment as a matter of law because no questions of fact exist as to opposer's priority or likelihood of confusion).

7 A. All of the Factors that Inform A Likelihood of Confusion Analysis Favor Alzheimer's Association

Section 2(d) of the Lanham Act prohibits registration of a mark that consist of, or is comprised of, a mark that “so resembles a mark registered in the Patent and Trademark Office, or a mark or trade name previously used in the United States by another and not abandoned, as to be likely, when used on or in connection with the goods of the application, to cause confusion, or to cause mistake, or to deceive . . . .” 15 U.S.C. § 1052(d). A party moving for summary judgment in its favor on likelihood of confusion grounds must establish that there is no genuine dispute as to: (1) its standing to maintain the proceeding; (2) prior use of the mark at issue; and

(3) the issue that contemporaneous use of the parties’ respective marks in connection with their respective goods would be likely to cause confusion, mistake or to deceive consumers.

Hornblower, 60 U.S.P.Q.2d at 1735.

Applicant has not challenged Alzheimer's Association's standing to bring this action nor has it challenged Opposer's priority in the asserted marks because it cannot. Alzheimer's

Association has made of record both a valid registration for WALK TO END ALZHEIMER'S and prior use, use, and a pending application for the WALK TO END ALZHEIMER'S design mark that is the subject of this Opposition. TTAB Dkt. No. 1; Roy Decl. at ¶¶ 2-3 (Exs. A-B);

The Board of Regents, The University of Texas Sys. v. Southern Ill. Miners, LLC, 110 U.S.P.Q.2d

1182, 1187 (TTAB 2014). Alzheimer's Association has used the WALK TO END

ALZHEIMER'S Marks since, at least, 2011. Garza Aff. at ¶¶ 4-5. Applicant's first use date of its WALK TO FIGHT ALZHEIMER'S Mark is September 1, 2017. Roy Decl. at ¶ 14 (Ex. M)..

Whether a likelihood of confusion exists is a question of law, determined on a case-by- case basis. The TTAB uses the du Pont factors as a guide to making those determinations. In re E. I. du Pont de Nemours & Co., 476 F.2d 1357, 1361 (CCPA 1973). The relevant du Pont

8 factors include: (1) the similarity of the marks; (2) similarity and nature of the covered goods and services; (3) the similarity of established trade channels; (4) conditions under which, and buyers to whom, sales are made; (5) strength and fame of the prior mark; (6) number and nature of similar marks in use on similar goods; (7) the nature and extent of actual confusion; and (8) intent/bad faith. When any factor has been shown to be material and evidence has been introduced on such factor, then that factor must be considered by the Board. Octocom Systems,

Inc. v. Houston Computers Services, Inc., 918 F.2d 937, 943 (Fed. Cir. 1990). An analysis of the relevant du Pont factors in this case confirms a likelihood of confusion as to the source of

Applicant's WALK TO FIGHT ALZHEIMER'S Mark.

1. The marks are similar in appearance and cover identical goods

“In any likelihood of confusion analysis, two key considerations are the similarities between the marks and the similarities between the goods” Edom Labs., Inc. v. Lichter, 102

U.S.P.Q.2d 1546, 1549 (TTAB 2012). When, as here, the goods and services are the same, “the degree of similarity necessary to support a conclusion of likely confusion declines.” In re Dixie

Restaurants, 105 F.3d 1405, 1408 (Fed. Cir. 1997) (quoting Century 21 Real Estate Corp. v.

Century Life of Am., 970 F.2d 874, 877 (Fed. Cir. 1992)).

There is no question of fact in this case that the goods and services at issue are identical. The WALK TO END ALZHEIMER'S Marks cover "charitable fundraising, namely, raising money to support educational and informational programs on Alzheimer's disease and to support scientific research on Alzheimer's disease; charitable fundraising services in the nature of a pledged walkathon". Roy Decl. at ¶¶ 2-3 (Exs. A-B). Applicant's WALK TO FIGHT

ALZHEIMER'S mark is also used exclusively in association with walk events as reflected by the mark itself and the applied-for Class 36 services, which include "charitable fundraising services by means of organizing walks and other special events for Alzheimer's; Charitable 9 fundraising services for promoting research, education and other activities relating to

Alzheimer's care and research." Roy Decl. at ¶ 14 (Ex. M); TTAB Dkt. Nos. 1 (Opp. at ¶ 9), 4

(Ans. at ¶ 9).

Because both parties' marks relate to the same Class 36 and services, the degree of similarity in the marks necessary to support a conclusion of likely confusion is diminished.

Even so, the similarities in the marks are such that the overall commercial impression of the

Opposer's Marks and Applicant's Mark is that they emanate from the same source.

The test, under the first du Pont factor, is not whether the marks can be distinguished when subjected to a side-by-side comparison, but rather whether the marks are sufficiently similar in terms of their overall commercial impression that confusion as to the source of the goods offered under the respective marks is likely to result. The focus is on the recollection of the average purchaser, who normally retains a general rather than a specific impression of trademarks.

L'Oreal S.A. v. Marcon, 102 U.S.P.Q.2d 1434, 1438 (TTAB 2012), citing Sealed Air Corp. v.

Scott Paper Co., 190 U.S.P.Q. 106 (TTAB 1975).

An average purchaser is likely to believe that the charitable walk events offered under the respective marks is from the same source:

Alzheimer's Association Applicant

Both marks are purple rectangles. The words "WALK TO END ALZHEIMER'S" and "WALK

TO FIGHT ALZHEIMER'S" feature prominently in capital letters and in roughly the same proportions in both marks. "WALK TO" appears in capital letters above the action word "END"

10 (in Opposer's Marks) and "FIGHT" (in Applicant's Mark). In both marks, the action word ("END" and "FIGHT" respectively) is emphasized with larger capital letters. In both marks, the word

"Alzheimer's" appears in smaller capital letters underneath the action word. Additionally, when considered as a whole, the phrase WALK TO FIGHT ALZHEIMER'S is nearly identical to

Alzheimer's Association's WALK TO END ALZHEIMER'S.

The dominant features of the Alzheimer's Association's Mark are the purple rectangle, the word "END", and the words "WALK TO". Applicant's mark uses an identical purple rectangle and emphasizes the word "FIGHT". "END" and "FIGHT" in the context of the marks and their identical services have the same connotation. When placed against an identical shape and colored background, and flanked by identical capital words in roughly the same size and font, the connotation is made even stronger. The fact that "walk" and "Alzheimer's" are disclaimed in the applications is not significant given the strong similarities between the marks. "It is well settled that disclaimed matter still forms part of the mark and cannot be ignored in determining a likelihood of confusion." Tea Board of India v. The Republic of Tea, Inc., 80 U.S.P.Q.2d 1881,

1900-01 (TTAB 2006), citing In re Nat'l Data Corp., 753 F.2d 1056 (Fed. Cir. 1985) ("The technicality of a disclaimer in National's application to register its mark has no legal effect on the issue of likelihood of confusion."); Be Sport, Inc. v. Al-Jazeera Satellite Channel, 115 U.S.P.Q.2d

1765, 1768 (TTAB 2015), citing In re Shell Oil Co., 992 F.2d 1204 (Fed. Cir. 1993) ("[A] disclaimer with the Patent and Trademark Office does not remove the disclaimed matter from the purview of determination of likelihood of confusion.")

The marks are substantially similar in sound, appearance, and connotation and convey the same overall commercial impression. Palm Bay Imports Inc. v. Veuve Clicquot Ponsardin, 396

F.3d 1369, 1371 (Fed. Cir. 2005). In light of these similarities and when assessed in the context

11 of the parties' identical goods and services, the minor differences in the marks are immaterial.

General Mills, Inc. v. Fage Dairy Processing Indus., S.A., 100 U.S.P.Q.2d 1584, 1601 (TTAB

2011) ("It is well settled that marks must be considered in their entireties, not dissected or split into component parts and each part compared with other parts.") It is the impression created by the involved marks, each considered as a whole, that is important. See Kangol, Ltd. v. KangaROOS

U.S.A., Inc., 974 F.2d 161, 163 (Fed. Cir. 1992). Further, the inclusion of "Alzheimer's New

Jersey" does not serve as a source-identifying element as Alzheimer's Association's WALK TO

END ALZHEIMER'S Marks are used throughout New Jersey. Stated differently, because the dominant portion of Applicant's mark is identical to Alzheimer's Association's marks, participants or prospective participants are likely to view Applicant's mark as a variant of the Alzheimer's

Association's Walk to End Alzheimer's event.

2. The goods and services offered under the WALK TO END ALZHEIMER'S Marks and WALK TO FIGHT ALZHEIMER'S application are directed to the same participants used in the same channels of trade

When Applicant's goods and services are identical to Opposer's goods and services they must be presumed to travel in the same channels of trade, and be sold in the same class of purchasers. In re Inn at St. John's, LLC, 31 U.S.P.Q.2d 1742, 1745 (TTAB 2018), citing In re

Viterra, Inc., 671 F.3d 1358, 1362 (Fed. Cir. 2012); TMEP § 1207.01(a)(i) (When the goods and services of the applicant and registrant are so related that the conditions surrounding their marketing are such that they are likely to be encountered by the same persons under circumstances that would give rise to the mistaken belief that they originate from the same source), citing On- line Careline Inc. v. Am. Online Inc., 226 F.3d 1080, 1086 (Fed. Cir. 2000). That tenet applies equally here. There is no question of fact that both Opposer's and Applicant's marks are used to market charitable walks for causes related to Alzheimer's Disease. As such, the TTAB may

12 presume that the marks travel in the same channel of trade and are directed to the same people.

This factor weighs in favor of Alzheimer's Association.

3. The strength and commercial awareness of the WALK TO END ALZHEIMER'S marks cannot be credibly disputed

By all measures, WALK TO END ALZHEIMER'S has achieved fame and this factor also weighs in favor of Alzheimer's Association. Recognizing that direct evidence of fame

"rarely appears in contests over likelihood of confusion", the Federal Circuit has held that "the fame of a mark may be measured indirectly, among other things, by the volume of sales and advertising expenditures of the goods traveling under the mark, and by the length of time those indicia of commercial awareness have been evident." Bose Corp. v. QSC Audio Prods. Inc., 293

F.3d 1367 (Fed. Cir. 2002).

It is undisputed that Alzheimer's Association has used the WALK TO END

ALZHEIMER'S Marks since, at least, 2011. Garza Aff. at ¶¶ 4-5. The Marks appear on all media and marketing materials related to the Walk to End Alzheimer's. Garza Aff. at ¶ 6. As a result of Alzheimer's Association's long use, promotion and advertising using the WALK TO

END ALZHEIMER'S Marks, those marks have become associated with the Alzheimer's

Association and the marks are entitled to a broad level of protection.

The "indicia of commercial awareness" in this case confirm the fame and worldwide recognition of the Alzheimer's Association's WALK TO END ALZHEIMER'S Marks. In just the past five years, over two million participants have participated in the WALK TO END

ALZHEIMER'S. Garza Aff. at ¶ 13. In those same five years, Alzheimer's Association has raised over $400,000,000 million using the WALK TO END ALZHEIMER'S Marks. Garza Aff. at ¶¶ 13-15 (Exs. F-G). The Walk to End Alzheimer's has become the world's largest fundraising event for Alzheimer's Disease awareness, programs and research. Garza Aff. at ¶ 12. Those

13 indicia are, in part, due to the Alzheimer's Association's media and web marketing efforts, for which it has spent approximately per year since 2014. Garza Aff. at ¶¶ 16-17 (Ex.

H). It cannot be disputed that Alzheimer's Association has made deliberate efforts and spent tremendous resources to advertise the Walk event using the WALK TO END ALZHEIMER'S

Marks. Garza Aff. at ¶¶ 7-12 (Exs. A-E). It is as a result of those efforts, including use of the

Marks in nationally recognized magazines such as People, Time Magazine, and Better Homes &

Gardens, that Alzheimer's Association has been able to raise over $400,000,000 using the Marks.

Garza Aff. at ¶ 17 (Ex. H).

There is also no question that Alzheimer's Association has been vigilant about protecting its marks. The record shows numerous cease and desist letters to third parties (including former chapter affiliates) regarding their respective unauthorized use of the Marks. Garza Aff. at ¶ 26;

Roy Decl. at ¶ 13 (Ex. L). If there was any doubt as to the fame of the WALK TO END

ALZHEIMER'S Marks, the commercial aided awareness with the general public has hovered at twenty-five percent since

2016. Garza Decl. at ¶¶ 20-21 (Ex. J). That public awareness is reflected in the numerous third party references to the WALK TO END ALZHEIMER'S Marks that range from network recognition to NFL sports teams. Roy Decl. at ¶¶ 5-12 (Ex. D-K).

In 7-Eleven, Inc. v. Lawrence I. Wechsler, 83 U.S.P.Q.2d 1715, 1722 (TTAB 2007), the

TTAB found sufficient "public recognition and renown" to demonstrate fame under a du Pont analysis when: (i) sales amounted to $180,000,000; (ii) advertising spend was in the millions;

(iii) the mark was referenced in third party newspapers and publications; and (iv) a single market recognition study showed a high degree of public recognition. The facts in this case are the same and do not warrant a different finding as to fame.

14 4. No similar marks are used on similar goods.

No other marks exist that are similar to the WALK TO END ALZHEIMER'S Marks.

Numerous marks exist that reference "walks" for various causes – breast cancer, pancreatic cancer, heart disease, and even Alzheimer's – but none of those marks are visually or phonetically similar to the WALK TO END ALZHEIMER'S Marks. Moreover, it is well settled that that evidence of the mere existence of third party marks, without proof of the extent to which the marks are actually promoted and used, should be given little or no weight. Palm Bay Imports, 396 F.3d at 1373 (third party use in industry publications "does not suffice" to show weakness because there was no

"evidence of the consuming public's awareness" of the marks).

5. The remaining du Pont factors – bad faith and actual confusion – favor Opposer

Actual confusion does not weigh against Alzheimer's Association because it is difficult to determine whether confusion exists. Applicant concedes that it does not "keep track" of instances of confusion and given the nature of the goods and services offered under the Marks, it is near impossible to track such instances. Roy Decl. at ¶ 4 (Ex. C, Int. Ans. No. 7). Moreover, "lack of evidence of actual confusion carries little weight" in a likelihood of confusion analysis. In re

Majestic Distilling Co., Inc., 315 F.3d 1311, 1317 (Fed. Cir. 2003); Herbko Int'l Inc. v. Kappa

Books, Inc., 308 F.3d 1156, 1165 (Fed. Cir. 2002) ("While evidence of actual confusion factors into the DuPont analysis, the test under [Section 2(d) of the Lanham Act] is likelihood of confusion, not actual confusion. Hence, a showing of actual confusion is not necessary to establish a likelihood of confusion.").

When all of the du Pont factors are considered in the context of Applicant's affiliation with, and prior use of, the WALK TO END ALZHEIMER'S Marks and its knowledge of the strength of the WALK TO END ALZHEIMER'S Marks, it is apparent that Applicant intentionally selected a

15 similar mark in bad faith. The Federal Circuit is clear that "there is no excuse for even approaching the well-known trademark of a competitor and that all doubt as to whether confusion, mistake, or deception is likely is to be resolved against the newcomer, especially where the established mark is one which is famous. . . ." Nina Ricci S.A.R.L. v. ETF Enterprises, 889 F.2d 1070, 1074 (Fed.

Cir. 1989) (quotations omitted). Applicant is well aware of the strength of the WALK TO END

ALZHEIMER'S Marks because it promoted events using those Marks for years. Roy Decl. at ¶¶

4, 7, 9, 11, 12 (Exs. C (Ans. to Int. No. 11), F, H, J-K); Garza Aff. at ¶ 23. Faced with having to compete with the Walk to End Alzheimer's, Applicant selected a mark that was most similar to that of the Alzheimer's Association in the hope that it might leverage the fame of Alzheimer's

Association's WALK TO END ALZHEIMER'S. The parties' history is a significant fact in assessing intent. The choice to use a near identical font, word placement and words and identical shape and color is not accidental. Rather, those choices are designed to create confusion and divert participants to Applicant's local walks in New Jersey.

6. Balancing of the du Pont factors

All of the relevant du Pont factors favor Opposer, Alzheimer's Association. No questions of fact exist as to the similarity of the goods and services offered under the mark, the similarities in the marks, the channels of trade and prospective users of services of under the mark. Further,

Applicant has not offered any evidence to contradict the indicia of fame and strength of the mark.

In the context of all of these undisputed facts the Board must assess Applicant's prior use, and knowledge of THE WALK TO END ALZHEIMER'S Marks, and its emergence as a competitor of Alzheimer's Association for walk donors and participants when assessing the overall commercial impression of Applicant's mark. Alzheimer's Association thus respectfully submits that it is entitled to summary judgment on likelihood of confusion.

16 B. The Affirmative Defenses of Laches, Estoppel, and Acquiescence Fail As a Matter of Law

All three of these equitable defenses hinge on the argument that Alzheimer's Association's alleged delay in asserting its trademark rights. It is well-settled law that the proverbial "clock" as to all of these defenses only begins once the application at issue has been published for opposition. Nat'l Cable Television Ass'n Inc. v. Am. Cinema Editors Inc., 937 F.2d 1572, 1582

(Fed. Cir. 1991). Applicant's mark was published for opposition on August 7, 2018. Alzheimer's

Association filed this opposition on December 4, 2018, well within the required time frame. TTAB

Dkt. No. 1. That timely filing precludes the assertion of any of these estoppel-based defenses.

1. The required elements to sustain a laches defense do not exist.

To sustain a defense of laches, Applicant must show both that: (1) Alzheimer's Association unreasonably delayed asserting its rights; and (2) material prejudice caused by that delay. Lincoln

Logs Ltd. v. Lincoln Pre-cut Log Homes, Inc., 971 F.2d 732, 734(Fed. Cir. 1992) (reciting the two elements necessary for a prima facie defense of laches); Panda Travel Inc. v. Resort Option

Enterprises Inc., 94 U.S.P.Q.2d 1789, 1797 (TTAB 2009); Nat'l Cable, 937 F.2d at 1582 (burden is on the party asserting the defense "to establish both unreasonable delay and prejudice from the delay"). In the context of an opposition proceeding, a laches defense is tied solely to a party's registration of a mark. Id. at 1581. Thus, a laches defense is, as a matter of law, inapplicable where, as here, an opposition has been timely filed. Id. at ("[L]aches begins to run from the time action could be taken against the acquisition by another of a set of rights to which objection is later made. ... Thus, in this case laches, with respect to protesting the issuance of the registration for the mark, could not possibly start to run prior to October 16, 1984, when Cable's application for registration was published for opposition.").

17 2. Applicant's defenses of estoppel and acquiescence fail for the same reason as its laches defense

Applicant separately asserts affirmative defenses of "estoppel" and "acquiescence", but the defense is essentially estoppel by acquiescence, and it fails for the same reason as Applicant's laches defense.3 "Acquiescence is a type of estoppel that is based upon the plaintiff's conduct that expressly or by clear implication consents to, encourages, or furthers the activities of the defendant, that is not objected to." Christian Broadcasting Network Inc. v. ABS-CBN Int'l, 84 U.S.P.Q.2d

1560, 1573 (TTAB 2007). To avoid summary judgment on its affirmative defense, Applicant must prove a question of fact exists as to each of the three elements required to sustain a claim for estoppel by acquiescence: (1) that plaintiff actively represented that it would not assert a right or a claim; (2) that the delay between the active representation and assertion of the right or claim was not excusable; and (3) that the delay caused defendant undue prejudice. Coach House Restaurant

Inc. v. Coach and Six Restaurants, Inc., 934 F.2d 1551, 1564, 19 U.S.P.Q.2d 1401, 1409 (11th Cir.

1991).

Summary judgment is appropriate on this defense because Applicant cannot satisfy the second prong of the defense. It is well-settled that "conduct which occurs prior to the publication of the application for opposition generally cannot support a finding of equitable estoppel." Bausch

& Lomb Inc. v. Karl Storz GmbH & Co. KG, 87 U.S.P.Q.2d 1526, 1531 (TTAB 2008), citing

Lincoln Logs, 971 F.2d at 734 and Nat'l Cable Television, 937 F.2d at 1581; Krause v. Krause

Publications Inc., 76 U.S.P.Q.2d 1904 (TTAB 2005) ("[T]he equitable defense of acquiescence in

3 Applicant also attempted to assert an affirmative defense "that, as a result of its own acts and omissions, Opposer has waived any right to pursue its opposition." TTAB Dkt. No. 4 (Ans. at ¶ 20). The defense is improper and vague at best but is based on the same underlying allegations as, and is, essentially a restatement of the acquiescence, estoppel, and laches defenses. It is thus vulnerable to the same defects as those defenses and fails as a matter of law. See Roy Decl. at ¶ 4 (Ex. C, Supp. Ans. to Int. Nos. 2-4).

18 an opposition or cancellation proceeding does not begin to run until the mark is published for opposition.") Because Alzheimer's Association timely filed its notice of opposition, there can be no finding of unreasonable delay and the claim fails a matter of law.

Even if the defense was not legally deficient, a necessary predicate to a claim for both acquiescence and estoppel is "some affirmative act by [the] opposer which led applicant to reasonably believe that [the] opposer would not oppose applicant's registration of its mark." DAK

Indus. Inc. v. Daiichi Kosho Co. Ltd., 25 U.S.P.Q.2d 1622, 1625 (TTAB 1992). Applicant concedes that no such affirmative act occurred and has not articulated any undue prejudice. The sole basis for the affirmative defense is Applicant's allegation that Alzheimer's Association

"exercised an inexcusable delay to the detriment of [Applicant]" by not objecting to Applicant's other "Walk to Fight Alzheimer's" marks, which matured to registration, and the only evidence provided to support that allegation are the prior registrations themselves. Alzheimer's

Association's decision not to object to Applicant's prior marks does not qualify as an affirmative act nor does it relate to the mark at issue. The allegation ignores the marked differences between

Applicant's marks that matured to registration (a standard character mark and a design mark that is predominantly white and contains green elements).

3. No facts exist to support an unclean hands affirmative defense

Applicant's unclean hands defense relates to alleged conduct that it claims occurred two years before Applicant even filed the application for its WALK TO FIGHT ALZHEIMER'S Mark and is thus not rooted in the claims at issue in this case. The sole basis asserted for the defense is that:

[Alzheimer's Association] has attempted to cause confusion between [Alzheimer's Association] and [Applicant] by, among other things, claiming walks conducted by [Applicant], including in Paramus, New Jersey, as [Alzheimer's Association's] walks through various communications including billboards. 19

Roy Decl. at ¶ 4 (Ex. C, Supp. Ans. to Int. No. 5). The only evidence provided by Applicant in support of the affirmative defense is an incomplete printout of a website from 2016 for the

Alzheimer's Association's 2016 Walk to End Alzheimer's in Bergen-Passaic, NJ. Roy Decl. at ¶

15 (Ex. N). This alleged conduct, upon which Applicant attempts to base its claim, occurred in

2016 – two years before Applicant filed its application for the subject mark. As such, it has no bearing on, or relation to, Alzheimer's Association's claim of likelihood of confusion in this

Opposition. Tatuaje Cigars, Inc. v. Nicaragua Tobacco Imports, Inc., 2010 TTAB LEXIS 380, at

*5 (TTAB 2010) ("The defense of unclean hands must be related to opposer's claim and, therefore, applicant has not asserted a viable affirmative defense of unclean hands."), citing Tony Lama Co.,

Inc. v. Anthony DiStefano, 206 U.S.P.Q 176 (TTAB 1980).

Even if it did, nowhere does the website reference Applicant or Applicant's "Walk to Fight

Alzheimer's". Instead, the printout identifies Alzheimer's Association's WALK TO END

ALZHEIMER'S and contains the factually accurate statement that the "walk" was "formerly in

Paramus". Related website information for that 2016 WALK TO END ALZHEIMER'S also prominently displays Alzheimer's Association's Walk Logo. See Garza Aff. at ¶ 11 (Ex. E). No genuine issues of material fact exist that support this defense.

4. Failure to state a claim is not a proper affirmative defense

It is axiomatic that failure to state a claim upon which relief can be granted is not an affirmative defense. Blackhorse v. Pro Football, Inc., 98 U.S.P.Q.2d 1633, 1637 (TTAB 2011);

The John W. Carson Foundation v. Toilets.com, Inc., 94 U.S.P.Q.2d 1942, 1949 (TTAB 2010)

("The asserted defense of failure to state a claim is not a true affirmative defense because it relates to an assertion of the insufficiency of the pleading of opposer's claim rather than a statement of a

20 defense to a properly pleaded claim.") Notwithstanding, Alzheimer's Association has properly pleaded its claims and no facts exists to support this defense even if it were legally cognizable.

V. CONCLUSION

For the foregoing reasons, Opposer, Alzheimer's Association, respectfully requests that the

Board: (i) grant summary judgment on Opposer's claim for likelihood of confusion; (ii) enter summary judgment in favor of Opposer on Applicant's defenses of laches, estoppel, acquiescence, unclean hands, and failure to state a claim; and (iii) suspend this Proceeding pending a determination of Opposer's Motion for Summary Judgment pursuant to TBMP § 528.03.

By: /Shima S. Roy / Shima S. Roy BAKER & McKENZIE LLP 300 E. Randolph St., Suite 5000 Chicago, IL 60601 Tel: (312) 861-8005 [email protected]

Attorney for Opposer, Alzheimer’s Disease and Related Disorders Association

21 CERTIFICATE OF FILING AND SERVICE

The undersigned certifies that on this 20th day of September, 2019, a true and correct copy of the foregoing Alzheimer’s Disease and Related Disorders Association’s Motion for Summary Judgment was filed with the Trademark Trial and Appeal Board’s ESTAA filing system and served by first class mail and electronic mail on the following:

Lisa D. Taylor, Esq. Joseph Franck, Esq. Inglesino, Webster, Wyciskala & Taylor, LLC 600 Parsippany Road, Suite 204 Parsippany, NJ 07054 [email protected] [email protected]

/s/ Shima S. Roy

IN THE UNITED STATES PATENT AND TRADEMARK OFFICE BEFORE THE TRADEMARK TRIAL AND APPEAL BOARD

: Alzheimer's Disease and Related : Disorders Association, Inc. : : Opposer, : : Opposition No. 91245121 v. : : Alzheimer's New Jersey, Inc. : : Applicant. : :

AFFIDAVIT OF MARY FALEY GARZA I, Mary Faley Garza, do hereby declare under penalty of perjury as follows:

1. I am over twenty-one years of age and competent to make the following statements. I have personal knowledge of the facts set forth in this Affidavit and, if called to testify as a witness, I can and will testify to the facts recited in this Affidavit.

2. I have been employed by the Alzheimer's Association for over 15 years. I began my career at Alzheimer's Association as a Director, Chapter Relations in 2007. Since then, I have held titles as: (i) Director, Shared Fundraising; (ii) Senior Director, Chapter Relations; (iii)

Senior Director, Operations, Mass Market and Corporate Development; and, most recently, (iv)

Senior Director, Development Operations.

3. During my tenure at Alzheimer's Association, including in my roles listed in

Paragraph 2, I am knowledgeable about virtually all aspects of the Alzheimer's Association's activities including: (i) the WALK TO END ALZHEIMER'S marketing, engagement; and (ii) fundraising and relations with (including the disaffiliation of) the former New Jersey Chapter of the Alzheimer's Association, which is now known as Alzheimer's New Jersey. Specifically, in my roles as Senior Director, I was, and continue to be, very knowledgeable with regards to the marketing, engagement and fundraising around the WALK TO END ALZHEIMER'S trademarks. In my role as a Senior Director, Chapter Relations, I was responsible for managing the relationship between the Alzheimer's Association and numerous Chapters nationwide.

4. Alzheimer's Association has used the WALK TO END ALZHEIMER'S mark that is the subject of Reg. No. 4,122,255 since June, 2009.

5. Alzheimer's Association has been using this logo , which I understand is the subject of a trademark application in association with the WALK TO END

ALZHEIMER'S events since, at least, September 2011.

6. The WALK TO END ALZHEIMER'S mark and logo (the "WALK TO END

ALZHEIMER'S Marks") have been, and continue to be used on all of the Alzheimer's

Associations website, www.alz.org, and all marketing materials including clothing, balloons, flyers, banners, billboards, and other media and items, in association with the Alzheimer's

Association's WALK TO END ALZHEIMER'S events since at least 2014. The WALK TO

END ALZHEIMER'S Marks have always been predominantly displayed at the top of, and throughout all website material referencing the event.

7. Exhibit A to my Affidavit are true and accurate copies of representative samples of the Alzheimer's Association's marketing material and website printouts showing Alzheimer's

Association's use of the WALK TO END ALZHEIMER'S Marks.

8. Exhibit B to my Affidavit are true and accurate copies of items and clothing available for purchase from the alz.org website that contain the WALK TO END

2 ALZHEIMER'S Marks. Versions of those items have been available through the Alzheimer's

Association's website since, at least, 2016.

9. Exhibit C to my Affidavit are true and accurate copies of representative materials from the alz.org website that feature information about the Walk to End Alzheimer's and use the

WALK TO END ALZHEIMER'S Marks.

10. Exhibit D to my Affidavit are true and accurate representative samples of media marketing material used by Alzheimer's Association that feature the WALK TO END

ALZHEIMER'S Marks.

11. Exhibit E are true and accurate printouts from the alz.org website related to the

Alzheimer's Association's 2016 Walk to End Alzheimer's events in New Jersey and Delaware.

12. The WALK TO END ALZHEIMER'S has become the world's largest charitable event to fight Alzheimer's Disease. It is also Alzheimer's Association's largest and premier fundraising event and is held in over 600 communities across the U.S. and in every U.S. state except Alaska.

13. Since 2014, Alzheimer's Association's Walk to End Alzheimer's, which uses the

WALK TO END ALZHEIMER'S Marks, has raised over $414,100,000 million and engaged over two million participants.

14. Attached as Exhibit F to my Affidavit are Alzheimer's Association's business records, which are maintained in the ordinary course and which reflect funds raised by the Walk to End Alzheimer's event featuring the WALK TO END ALZHEIMER'S Marks.

15. Attached as Exhibit G to my Affidavit are true and accurate copies of Alzheimer's

Association's publicly available Annual Reports for fiscal years 2015-16 through 2017-18.

3 16. Alzheimer's Association spends considerable resources to market and promote its

Walk to End Alzheimer's events, in which the WALK TO END ALZHEIMER'S Marks are featured. For example, since 2014, Alzheimer's Association has spent between

per year on print, digital, and television marketing and advertising using the WALK TO

END ALZHEIMER'S Marks.

17. Attached as Exhibit H to my Affidavit are Alzheimer's Association's business records, which are maintained in the ordinary course and which reflect its spend by fiscal year from 2014 through 2018 on print, digital, and television marketing and advertising around the

WALK TO END ALZHEIMER'S Marks.

18. The Walk to End Alzheimer's has been featured in numerous third party local and nationwide publications and media.

19. Attached as Exhibit I to my Affidavit is a true and accurate copy of a press release from Alzheimer's Association noting its 2019 recognition as the "Peer-to-Peer Forum's

Fundraising Organization of the Year" which was, in large part, due to its Walk to End

Alzheimer's events.

20. the public recognition of THE WALK TO END ALZHEIMER'S Marks have increased year-to-year and that approximately 25% of the general population in the U.S. showed awareness of the WALK

TO END ALZHEIMER'S brand .

21. Attached as Exhibit J to my Affidavit is a true and accurate copy of

that is kept in the ordinary course of business.

4 22. Prior to February 6, 2016, Alzheimer's New Jersey, Inc. ("Applicant"), was part of the Alzheimer's Association organization as its Greater New Jersey Chapter.

23. From at least 2014 until its formal disaffiliation in 2016, Applicant organized the

WALK TO END ALZHEIMER'S events throughout the New Jersey area on behalf of the

Alzheimer's Association. Those Walk to End Alzheimer's campaigns featured the WALK TO

END ALZHEIMER'S Marks.

24. In 2015, Alzheimer's Association sought to consolidate all of its Chapters into one organization and the Greater New Jersey Chapter opted to disaffiliate. On February 6, 2016, the

Board of Directors of the Alzheimer's Association voted to confirm that disaffiliation.

25. Since February 2016, Alzheimer's Association has continued is efforts in New

Jersey including its Walk to End Alzheimer's events in which it has consistently used the WALK

TO END ALZHEIMER'S Marks.

26. Alzheimer's Association has consistently policed its unauthorized use of its

WALK TO END ALZHEIMER'S Marks.

I declare under penalty of perjury that the foregoing is true and accurate to the best of my knowledge.

Dated September f~, 2019 Gi-- ry Fa ey Garza

STATE OF FLORIDA COUNTY OF ~j'//„t ~c /'~'~ ~

SUBSCRIBED AND SWORN TO before me this / day of September 2019,

~ i'— ~ OTARYPUB C w \~~pPY Pvei a° DEBO~~RICK ~~_State of Florida-Notary Public =" '' Commission # GG 207527 ''~Ypl'feoQ~~ My Commission Expires ~ ~ April 15 7022 CERTIFICATE OF FILING AND SERVICE

The undersigned certifies that on this 20th day of September, 2019, a true and correct copy of the foregoing Affidavit of Mary Faley Garza was filed with the Trademark Trial and Appeal Board’s ESTAA filing system and served by first class mail and electronic mail on the following:

Lisa D. Taylor, Esq. Joseph Franck, Esq. Inglesino, Webster, Wyciskala & Taylor, LLC 600 Parsippany Road, Suite 204 Parsippany, NJ 07054 [email protected] [email protected]

A thumb drive containing Exhibit D to the Affidavit of Mary Faley Garza (.wmv files - AA000204-06, which were previously provided to Applicant's counsel), was sent by Express Mail to the Trademark Trial and Appeal Board on September 20, 2019,.

/s/ Shima S. Roy

Exhibit A

JOIN THE FIGHT FOR ALZHEIMER’S FIRST SURVIVOR.

At the Alzheimer’s Association Walk to End Alzheimer’s®, people carry lowers representing their connection to Alzheimer’s — a disease that currently has no cure. But what if one day there was a white lower for Alzheimer’s irst survivor? What if there were millions of them? Help make that beautiful day happen by joining us for the world’s largest fundraiser to ight the disease.

JOIN THE FIGHT.

WALK TO END ALZHEIMER’S®

AA000188

Exhibit B

7/29/2019 Event Gear and Supplies

Refine Results

Search Category

Search... GO

Refine By Awareness Event or Campaign Walk to End Alzheimer's

The Longest Day

Alzheimer's Association Brand Awareness

ENDALZ

Refine by Product type Active wear

Accessories

Pins and buttons

Bags

Ties and scarves

Drinkware

Promotional products and accessories

Gifts and giveaways

Refine By Price Free

$0.01 - $0.99

$1 - $5.99

$6 - $10.99

$11 - $15.99

$16 - $20.99

Over $21

Event Gear and Supplies

Sort: By Price (Low to High)

AA000260 https://shop.alz.org/Event-Gear-and-Supplies-C111.aspx?shopby=Walk to End Alzheimer%27s 1/3 7/29/2019 Event Gear and Supplies

Walk Purple Tote Bag Alzheimer's Association Awareness Bracelets 219 35 0114 663 90 0003

Walk Beach Ball 219 35 0203 Walk Stickers

AA000261 https://shop.alz.org/Event-Gear-and-Supplies-C111.aspx?shopby=Walk to End Alzheimer%27s 2/3 7/29/2019 Event Gear and Supplies

Walk Clappers Walk Medallion with Beads 219 35 0188 219 35 0189

Walk Car Magnets Walk Donation Piggy Bank 219 35 0112 219 35 0194 1

AA000262 https://shop.alz.org/Event-Gear-and-Supplies-C111.aspx?shopby=Walk to End Alzheimer%27s 3/3

7/29/2019 Home and Office

Refine Results

Search Category

Search... GO

Refine By Awareness Event or Campaign Walk to End Alzheimer's

The Longest Day

Alzheimer's Association Brand Awareness

ENDALZ

Refine by Product type Outerwear

Accessories

Drinkware

Promotional products and accessories

Gifts and giveaways

Refine By Price Free

$0.01 - $0.99

$1 - $5.99

$6 - $10.99

$11 - $15.99

$16 - $20.99

Over $21

AA000263 https://shop.alz.org/Home-and-Office-C109.aspx?shopby=Walk to End Alzheimer%27s 1/7 7/29/2019 Home and Office Home and Office

Sort: By Price (Low to High)

Walk Luggage Tag Walk Mobile Phone Card Sleeve New Paradigm Jack Nadel 219-35-0211 219-30-0074

Walk Sticky Notebook AA000264 https://shop.alz.org/Home-and-Office-C109.aspx?shopby=Walk to End Alzheimer%27s 2/7 7/29/2019 Home and Office 219-30-0072 Single Unit $2.99

Walk Tumbler (16 oz) Walk Magnet Set 219-35-0167 219-35-0171 Single Unit 5/Pack

AA000265 https://shop.alz.org/Home-and-Office-C109.aspx?shopby=Walk to End Alzheimer%27s 3/7 7/29/2019 Home and Office Walk Spiral Notebook Walk Mobile Phone Holder 3 Tree 219-35-0191 219-35-0177 Single Unit

Walk Water Bottle The Longest Day Sticky Book 219-35-0199 220-90-0011 Single Unit Single Unit

Walk Notepads Walk Car Magnets AA000266 https://shop.alz.org/Home-and-Office-C109.aspx?shopby=Walk to End Alzheimer%27s 4/7 7/29/2019 Home and Office 219-35-0178 219-35-0112 5/Pack 5/Pack

Walk Stadium Cups Walk Magnetic Clips 219-35-0111 219-35-0187 10/Pack 5/Pack

Walk Coasters Walk Picture Frame AA000267 https://shop.alz.org/Home-and-Office-C109.aspx?shopby=Walk to End Alzheimer%27s 5/7 7/29/2019 Home and Office 219-35-0206 219-35-0195 Si l U it Si l U it

Walk Stylus Pens Walk Hardcover Notebook 219-35-0169 219-35-0209 10/Pk Single Unit

Walk Mobile Device Charger Walk Large Portfolio 219-35-0190 219-35-0192 AA000268 https://shop.alz.org/Home-and-Office-C109.aspx?shopby=Walk to End Alzheimer%27s 6/7 7/29/2019 Home and Office Single Unit Single Unit

Alzheimer's Association Portfolio 663-95-0084 Single Unit

AA000269 https://shop.alz.org/Home-and-Office-C109.aspx?shopby=Walk to End Alzheimer%27s 7/7

Exhibit C

TOGETHER, WE CAN END ALZHEIMER'S

FIND YOUR WALK

FIND A TEAM | FIND A WALKER

Find Your Walk

Search by Zip Code Search by State SEARCH

Need help ﬁnding a Walk near you? To allow location access, click here. AA000276 +

− 9 2 6 4 8 2 4 25 7 8 3 10

9 12 60 61 57 6 12 43 7 23 6 18 17 3 16 4 18

20 40 7 3 25 8 23 2

20 5

Held annually in more than 600 communities nationwide, Walk to End Alzheimer’s is the world’s largest event to raise awareness and funds for Alzheimer’s care, support and research.

How to Participate in 3 Easy Steps:

1. Find a Walk 2. Register 3. Start fundraising in your community. as a team captain, team and raising awareness. member, or individual.

AA000277 Find a Team Find a Walker

Team Name First Name Last Name

SEARCH SEARCH

Why We Walk

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VIEW GALLERY AA000278 Alzheimer's by the Numbers

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FIND A WALK | DONATE | FIND A TEAM/PARTICIPANT AA000279

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About Walk to End Alzheimer's Family Teams alz.org

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Volunteer National Teams FAQ/Website Help

Chapter Headquarters

Cleveland Area

23215 Commerce Park Drive, Suite 300

Beachwood, OH 44122

Phone 216.342.5556

Alzheimer's Association National Oﬃce 225 N. Michigan Ave., Floor 17 Chicago, IL 60601

24/7 Helpline: 1.800.272.3900

AA000280

Exhibit D

Files Transmitted by Express Mail to Board

Exhibit E

7/9/2019 2016 Walk to End Alzheimer's - Paramus, NJ - Walk to End Alzheimer's | Alzheimer's Association http://act.alz.org/site/TR/Walk2016/NJ-GreaterNewJersey?fr_id=9165&pg=entry Go JAN FEB MAR � ⍰ ❎ 1 capture 01 f � 1 Feb 2016 2015 2016 2017 ▾ About this capture

ABOUT TEAMS DONATE

2016 Walk to End Alzheimer's - Paramus, NJ

Take the first step to a world without Alzheimer's. Our 2016 Walk date and location will be announced in early 2016

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AA000338 web.archive.org/web/20160201020524/http://act.alz.org/site/TR/Walk2016/NJ-GreaterNewJersey?fr_id=9165&pg=entry 1/4 7/9/2019 2016 Walk to End Alzheimer's - Paramus, NJ - Walk to End Alzheimer's | Alzheimer's Association http://act.alz.org/site/TR/Walk2016/NJ-GreaterNewJersey?fr_id=9165&pg=entry Go JAN FEB MAR � ⍰ Event Details Event Fundraising ❎ 1 capture 01 f � 1 Feb 2016 2015 2016 2017 ▾ About this capture Time: Thank you for helping us advance Alzheimer's support, care, and research! Registration: TBD Ceremony: TBD Walk: TBD $0.00 $100,000.00 Add to calendar WE HAVE RAISED OUR GOAL Route Length: 0% ACHIEVED Location: TBD Paramus, NJ Contact: 7 2 [email protected] PARTICIPANTS TEAMS More event info

SUPPORT A PARTICIPANT OR TEAM Top Fundraisers

TEAMS More Information About This Event PARTICIPANTS

GROUPS

AA000339 web.archive.org/web/20160201020524/http://act.alz.org/site/TR/Walk2016/NJ-GreaterNewJersey?fr_id=9165&pg=entry 2/4 7/9/2019 2016 Walk to End Alzheimer's - Paramus, NJ - Walk to End Alzheimer's | Alzheimer's Association http://act.alz.org/site/TR/Walk2016/NJ-GreaterNewJersey?fr_id=9165&pg=entry Go JAN FEB MAR � ⍰ News and Announcements ❎ 1 capture 01 f � 1 Feb 2016 2015 2016 2017 ▾ About this capture Watch this space to learn about upcoming events and the latest Walk to End Alzheimer's news!

About Walk to End Alzheimer's About Alzheimer's Find a Walk/Register Connect With Us: Family Teams alz.org Log In Corporate Teams Blog Donate National Teams FAQ/Website Help Find a Team/Participant

Chapter Headquarters Greater New Jersey 3 Eves Drive, Suite 310 Marlton, NJ 08053 Phone 973.866.8143

Alzheimer's Association National Office 225 N. Michigan Ave., Floor 17 Chicago, IL 60601 24/7 Helpline: 1.800.272.3900

Alzheimer's Association is a not-for-profit 501(c)(3) organization.© 2016 Alzheimer's Association. All rights reserved. AA000340 web.archive.org/web/20160201020524/http://act.alz.org/site/TR/Walk2016/NJ-GreaterNewJersey?fr_id=9165&pg=entry 3/4 7/9/2019 2016 Walk to End Alzheimer's - Paramus, NJ - Walk to End Alzheimer's | Alzheimer's Association

AA000341 web.archive.org/web/20160201020524/http://act.alz.org/site/TR/Walk2016/NJ-GreaterNewJersey?fr_id=9165&pg=entry 4/4

7/9/2019 2016 Walk to End Alzheimer's - Princeton, NJ - Walk to End Alzheimer's | Alzheimer's Association http://act.alz.org/site/TR/Walk2016/NJ-GreaterNewJersey?pg=entry&fr_id=9167 Go DEC JAN FEB � ⍰ ❎ 1 capture 06 f � 6 Jan 2016 2015 2016 2017 ▾ About this capture

ABOUT TEAMS DONATE

2016 Walk to End Alzheimer's - Princeton, NJ

Take the first step to a world without Alzheimer's. Our 2016 Walk date and location will be announced in early 2016

AA000342 web.archive.org/web/20160106081239/http://act.alz.org:80/site/TR/Walk2016/NJ-GreaterNewJersey?pg=entry&fr_id=9167 1/4 7/9/2019 2016 Walk to End Alzheimer's - Princeton, NJ - Walk to End Alzheimer's | Alzheimer's Association http://act.alz.org/site/TR/Walk2016/NJ-GreaterNewJersey?pg=entry&fr_id=9167 Go DEC JAN FEB � ⍰ Event Details Event Fundraising ❎ 1 capture 06 f � 6 Jan 2016 2015 2016 2017 ▾ About this capture Time: Thank you for helping us advance Alzheimer's support, care, and research! Registration: TBD Ceremony: TBD Walk: TBD $0.00 $100,000.00 Add to calendar WE HAVE RAISED OUR GOAL Route Length: 0% ACHIEVED Location: TBD Princeton, NJ Contact: 0 0 | | [email protected] PARTICIPANTS TEAMS More event info

SUPPORT A PARTICIPANT OR TEAM Top Fundraisers

TEAMS More Information About This Event PARTICIPANTS

GROUPS

AA000343 web.archive.org/web/20160106081239/http://act.alz.org:80/site/TR/Walk2016/NJ-GreaterNewJersey?pg=entry&fr_id=9167 2/4 7/9/2019 2016 Walk to End Alzheimer's - Princeton, NJ - Walk to End Alzheimer's | Alzheimer's Association http://act.alz.org/site/TR/Walk2016/NJ-GreaterNewJersey?pg=entry&fr_id=9167 Go DEC JAN FEB � ⍰ News and Announcements ❎ 1 capture 06 f � 6 Jan 2016 2015 2016 2017 ▾ About this capture Watch this space to learn about upcoming events and the latest Walk to End Alzheimer's news!

About Walk to End Alzheimer's About Alzheimer's Find a Walk/Register Connect With Us: Family Teams alz.org Log In Corporate Teams Blog Donate National Teams FAQ/Website Help Find a Team/Participant

Chapter Headquarters Greater New Jersey 3 Eves Drive, Suite 310 Marlton, NJ 08053 Phone 973.866.8143

Alzheimer's Association National Office 225 N. Michigan Ave., Floor 17 Chicago, IL 60601 24/7 Helpline: 1.800.272.3900

Alzheimer's Association is a not-for-profit 501(c)(3) organization.© 2016 Alzheimer's Association. All rights reserved. AA000344 web.archive.org/web/20160106081239/http://act.alz.org:80/site/TR/Walk2016/NJ-GreaterNewJersey?pg=entry&fr_id=9167 3/4 7/9/2019 2016 Walk to End Alzheimer's - Princeton, NJ - Walk to End Alzheimer's | Alzheimer's Association

AA000345 web.archive.org/web/20160106081239/http://act.alz.org:80/site/TR/Walk2016/NJ-GreaterNewJersey?pg=entry&fr_id=9167 4/4

THE END OF ALZHEIMER’S STARTS WITH YOU

2016 TEAM CAPTAIN GUIDE

Your guide to recruitment and fundraising success.

Delaware Valley Chapter 800.272.3900 | alz.org/delval AA000364 Dear Team Captain,

You are amazing!

No matter how or why you became involved with the Walk to End Alzheimer’s, your role as Team Captain is going to help a family.

I’ve seen it happen.

It has been my privilege to be a part of countless Walks, pretty much since the century began. I have heard too many heartbreaking stories from families heartbroken by this horrendous disease. And I have watched these families channel their grief and frustration into an awesome energy that electriﬁes the day…no matter what the weather. That energy moves me to tears. Every time.

If you’re reading this, you care about getting rid of Alzheimer’s and helping the families who are dealing with it now. You’re investing a lot of time. You are opening your heart…and your wallet. And you’re taking the steps…literally… to get it done.

All I can say is: Thanks.

See you this Fall!

Sincerely, Sue Serio

Sue Serio

1 AA000365 2016 walk to end walk schedule PENNSYLVANIA alzheimer’s berks county, pa interested in helping plan the walk to Penn State University Berks Campus end alzheimer’s? Saturday, October 8, 2016 We are always looking for devoted volunteers to join lehigh valley, pa our Walk to End Alzheimer’s Planning Committees! TBD Be a larger part of the Walk to End Alzheimer’s and help us make this the best year yet! October 2016 for more information please contact philadelphia, pa our walk team... Citizens Bank Park Keely Boyle, Manger Walk PA November 2016 [email protected] | 800.272.3900 Philadelphia, Lehigh Valley & Berks County Walks NEW JERSEY atlantic city, nj Michelle Vorpahl, Walk Coordinator DE/SJ [email protected] | 800.272.3900 Kennedy Plaza & Boardwalk Hall Atlantic City, Cumberland County & Wilmington Walks Sunday, October 9, 2016 Jaclyn Adkins, Walk Consultant cumberland county, nj [email protected] | 267.398.2300 New Jersey Motorsports Park Rehoboth Beach Walk Saturday, October 22, 2016

DELAWARE rehoboth beach, de Grove Park Saturday, October 22, 2016 wilmington, de Riverfront Wilmington Saturday, October 15, 2016

2 AA000366 team FAQs. how many people does it take to make up a team? We suggest 10 registered team members but teams of all sizes are welcome! does everyone on my team need to register? Yes, we want to know you’re walking with us and need every walker to sign a standard waiver through their oficial registration. There is no registration fee to walk. However, we ask every walker to make a personal donation and commit to raising funds in the ight against Alzheimer’s. do i need to register my children for the walk? Yes, children should register. Parents/guardians can register children online or complete an ofline registration form and sign the waiver on behalf of the child. when is the deadline to register? There is no deadline as we take registrations on Walk day! It’s never too late. how many team captains can each team have? In 2016, a team can have up to 3 team captains! one of my team members registered as an individual when they meant to join my team, how do they correct this? Please have them call 800.272.3900 & ask to speak with your Walk Coordinator & we will gladly ix it for you. In addition, you can email [email protected]. where do the funds go? All funds raised through Walk to End Alzheimer’s further the care, support and research efforts of the Alzheimer’s Association. The Alzheimer’s Association is a nonproit 501(c)3 organization. All donations are tax-deductible as allowed by law. how do i turn in donations for myself or team members? Please mail donations to: Alzheimer’s Association Delaware Valley Chapter 399 Market Street, Suite 102 Philadelphia, PA 19106 who do we make the check payable to? Make checks payable to: Alzheimer’s Association Delaware Valley Chapter or AADVC. In the memo line, be sure to include the Walker’s name and/or team! howdoiapplyanoflinedonationtomyself,ateammember,ortheteamtothewalk website? When submitting a donation please include the Team Contribution Form. (See page 13) If the donation was already submitted online & needs to be corrected please reach out to [email protected].

3 AA000367 team FAQs. (cont.) are cash donations accepted? Yes, we do accept cash donations but recommend that you bring them to our ofice or submit them on Walk day. Please do not mail cash. what happens if i don’t reach my goal? That’s perfectly OK! A goal is a desired result that a person envisions, plans and commits to achieve, so do the best you can. what happens if i cannot come on walk day? We will certainly miss you but we understand things happen! Please contact us post-Walk to arrange last-minute donations or a T-shirt pick-up if applicable. what happens if it rains? The Walk is a rain or shine event. However, in the case of severe weather, we will cancel. If this is the case, we will update our Walk homepage on or before the morning of the event. does every walker get a t-shirt? Every registered participant will receive a T-shirt after achieving the fundraising minimum of $100. Unless otherwise communicated, T-shirts will be available for pick up on Walk day. where do i pick-up t-shirts? T-shirts can be picked up on Walk day for Walkers who have raised $100 or more. Philly Walkers, keep an eye out for Bank Nights to pick up your T-shirt early! where do i pick-up my incentive gift? Redemption certiicates for incentive gifts will be sent via email after December 31st. This will give teams plenty of time to fundraise! (See page 11 for the 2016 Incentive Program) where can i see pictures from last year? Visit lickr.com/alzdelval to view and download pictures from 2015! FOR ADDITIONAL INFORTMATION: Please reach out to your Walk Coordinator or visit the Walk webpage & click on Event Details. We’re here for you!

4 AA000368 fundraising tips & tricks. choose one of these “fun”-raising activities or casual for a causes stickers FREE - Give create your own to help your team make an coworkers the option to dress casual for impactintheightagainstalzheimer’s! $5. Some of our most successful teams have raised thousands of dollars with use your participant center: All team members this fantastic sticker! The Casual for the can access their Participant Center & take Cause sticker is an amazing way to show advantage of the numerous tools available to support for the Alzheimer’s Association them! - plus come to work a little more comfortable! social networks: Utilize Facebook, Twitter, (50 stickers per roll) Instagram, or whatever platform you like! Share your reason on why now is the time to money canisters FREE - Canisters are END Alzheimer’s! an awesome and easy way to fundraise for the Walk! It’s a great way to spread spread the word: Having an upcoming awareness about the Walk plus everyone fundraiser? Send us a lyer & we’ll post it for always has spare change. Keep it at your you on the Walk website under Upcoming desk, your local pizza shop, or a busy Fundraisers! place of business and watch the change pile up! just ask: Ask everyone for a donation – your hairdresser, doctor, neighbor, co-worker, sister, forget-me-nots FREE - These beautiful grocery clerk, cousin…the key is just to ask! purple lowers are another great way to fundraise for the Walk. Sell them for encourage self-donations: Walkers who make $1 each and display them at your place a self-donation fundraise twice the amount of of work, business, or schools! Make it a Walker who does not donate. Set an example personal and add a small note on why for your team & make that self-donation! you support the Walk to End Alzheimer’s! (250 paper lowers per pack) update your team & personal page: Walkers who customize their webpage raise three times interested in any of these awesome items? more than those who do not update their page. contactyourwalkcoordinator! Share your story!!!

matching gifts: Many workplaces will match a portion of the money their employees raise for charity. To see if your ofice has a matching gift policy, visit matchinggits.com/walk or talk with your HR department. alzheimer’sbracelets $1 each - Our bracelets are very popular & inexpensive …andmore! Having trouble coming up with a way to fundraise! It’s a great way to show plan? Contact your Walk Coordinator for more off your purple pride too! Call Tanya ideas or head over to the Walk page & visit the Woodruff at 800.272.3900 to process your fundraising section. payment for these nifty bracelets. 5 AA000369 embrace your participant center. every team member has a participant center: As the team captain you should set an example by exploring your participant center, updating your personal and team page, and sending emails to your contacts! steps to get the most out of your participant center: 1. Update your team page. Each team has a team page with a roster, photo and an area where you can write about why your team is walking. 2. Update your personal page. Each team member has their own personal page that shows their individual fundraising amount. You can update your personal page with your own story & photo... get creative! Encourage all of your team members to do the same! 3. Create a friendly URL. Want a web address that is easy to share? No problem! You can update your personal and team URL so the link is easy to remember. STEP 1: Log into your participant center STEP 2: Click on the MY PAGE tab and then either MY PAGE or MY TEAM’S PAGE (you can update both!) STEP 3: Select CUSTOMIZE TEAM LINK

STEP 3: Enter your choice for personal URL and save. You can use your name or any catchy phrase to personalize your URL and make it unique (and short!)

4. Send emails to your contacts. Your participant center makes it easy & quick to send emails out to your family, friends & coworkers. There are pre-composed emails that you can personalize and send out directly from your participant center. There are emails for recruiting team members, raising funds, & even thanking your donors! Visit the “Send Email” tab to get started.

As always, remember you can click “Website Help” from the main Walk webpage or contact your Walk Coordinator for more information on using your participant center.

6 AA000370 build your team. recruit everywhere: Brainstorm a list of potential teammates who want to see an END to Alzheimer’s. Potential team members may include friends & family but consider asking people at your work, church, gym, or even book club. Set a goal for how many members you’d like to recruit! send emails: Got your list ready? Send an email inviting them to join your awesome team. Be sure to clearly state your team name, provide the link to your customized team page & encourage members to register immediately. Don’t forget to share why you are Walking! get social: Use your social networks to encourage team membership from Facebook friends or Twitter & Instagram followers and possibly even from friends of friends. did someone say get social? let’s do it!

@alzdelval facebook.com/alzdelval @alzdelval #Walk2EndAlz #ENDALZ #aadvc

watch your team grow: Team captains are not the only ones responsible for recruiting team members – challenge each team member to recruit at least 5 friends. Share the same practices above to help them along! team vs. personal fundraising. Understand the difference between team and individual/personal fundraising. why do i have a team & a personal page? As the captain, you receive access to edit your personal page but the team page as well! You are responsible for keeping the team page up-to-date! what’s the difference between the two websites? Your personal webpage will describe YOUR reason for Walking & you have the opportunity to share your personal story. The team webpage is an awesome way to display why the team came together to end Alzheimer’s! You might be a family team showing support for a family member, or maybe you’re a company team that has a co-worker who was recently diagnosed. The point is we all have a story & it’s time to share it! does it matter if someone donates to the team instead of my personal fundraising efforts? Team gifts are great, but keep in mind this could potentially hinder a Walker from achieving a milestone. On Walk day, we look to see if the individual has fundraised the required amount to receive a T-shirt, Champions medal, or Grand Champion T-shirt. Funds that are allocated to a Walker’s page will still go toward the team’s goal, but funds that are team gifts won’t beneit a Walker’s goal. Please contact a Walk Coordinator prior to the Walk to reallocate a donation in order for Walkers to achieve their goals! (See page 13 for Team Contribution Form)

7 AA000371 motivate your team challenges. team. (ONE WINNER PER WALK)

An important part of your Team Captain role is to engage friends & family challenge your entire team and help build excitement around the Walk - The top fundraising team will and involvement with the ight against Alzheimer’s. receive a private tent or area & banner at the 2017 Walk to End tips to inspire and engage your team: Alzheimer’s. team captain challenge • increase communication. In the weeks leading up to the - Team Captains who register by event, send inspirational quotes, personal stories or photos from July 4, 2016 & make a $40 self- previous Walks, and share updates on fundraising progress. donation will receive a team captain T-shirt. • commit to fundraising success. We need your help as a Team Captain to ensure that all participants reach their senior care challenge personal fundraising goal. Share fundraising tips and be - Prizes are awarded to the top prepared to offer help and solutions to those who have a hard fundraising team with 10 or more time asking for donations. team members registered

• invite your teammates to learn more about the disease. rookieoftheyearaward Encourage them to visit alz.org/facts, read personal stories - Prize is awarded to the top fundraising team among all irst- at alz.org/blog and connect with the Association through time teams. Deadline: Walk day Facebook (facebook.com/alzwalk) and Twitter (twitter.com/ alzassociation). school pride - Prizes will be awarded to the top • promote incentives. Share opportunities to earn prizes and collegiate fundraising team. recognition to further motivate your team members. faith-based • oficial2016walktshirt - Prizes will be awarded to the top Raise at least $100 to earn the 2016 Walk to End Alzheimer’s faith-based team. T-shirt. ultimatesponsorshowdown • champions club - Prizes are awarded to the top Raise $500 and join the elite ranks of the Walk to End fundraising team with 10 or more Alzheimer’s Champions Club. Reach the $1,000 fundraising team members registered. mark and gain entry to our exclusive Grand Champions Club. Both levels include exciting recognition opportunities. national team challenge - Prizes are awarded to the top fundraising team with 10 members • incentive program registered. (Visit alz.org/walk for a Earn cool Walk to End Alzheimer’s gear when you reach list of National Teams) fundraising milestones. Incentives range from apparel to bags and electronic accessories. Visit alz.org/WalkIncentives corporations for the cause to see all of the items available. - Prizes are awarded to the top fundraising team with 10 or more team members registered.

8 AA000372 prepare for walk day. We want all teams to arrive on Walk day energized & prepared to celebrate! Be ready to show the community the force we represent in the ight against Alzheimer’s!

plan ahead: Make sure to look out for emails a couple months leading up to the Walk for updates, potential Bank Nights, last minute details, & contests.

stay in regular communication: A couple days before the Walk, send an email reminding your teammates of event details & to bring any additional donations to the Walk. The Chapter will send a logistics email two days prior to the Walk & this email will serve as a great tool for you to share.

get organized: Encourage team members to register for the Walk to save time at the Check- In tent. In addition, make arrangements for carpooling or meeting up at the Walk. Consider planning a pre-Walk breakfast or post-Walk lunch to celebrate your fundraising success.

accesorize with pride: Break out that purple gear, make signs, create buttons, & dress up your pup! Most importantly, have fun with it!

capture the moment: Take a formal team photo to capture the day! The Team Photos location will be included in the logistics email. Share your photos with us by tagging us or using our popular hashtags: #Walk2EndAlz #ENDALZ #aadvc

immerse your team: Encourage your team to visit the Alzheimer’s Association tables to learn more about clinical trials, advocacy, programs & services, and lots more. Don’t forget to sign- up to be an advocate!

promise garden ceremony: Lastly, make sure to arrive on time to be apart of our wonderful Promise Garden ceremony. The ceremony times are listed on the Walk webpages & you won’t want to miss it!

celebrate: Gather at the Walk inish line to celebrate your success. Be proud of all you’ve accomplished in the ight against Alzheimer’s disease & share that pride with your friends & family. We cannot thank you enough for leading others into this ight!

9 AA000373 team captain checklist.

_____ Create a list of potential teammates to join your Walk team. Set a goal of the amount of team members you’d like to recruit!

_____ Personalize your team & personal webpages with a photo or video & share your story. In addition, create a friendly URL for both pages to make sharing easy!

_____ Use your social networks to encourage team membership from Facebook friends or Twitter & Instagram followers. This is a great place to share your friendly URL.

_____ Include your friendly URL in your email signature to create more opportunities for others to join your team & donate.

_____ Set an example & make a self-donation!

_____ Take advantage of the Participant Center & the great tools it has to offer.

_____ Contact your Walk Coordinator to order free fundraising tools.

_____ Read your Chapter e-newsletters & share information or details with your team.

_____ Keep all team members aware of, and working toward, deadlines for various challenges & opportunities.

_____ Ask every donor to leverage the power of Matching Gift programs & remind your teammates to do the same.

_____ Download the Facebook Fundraising app through the Participant Center and schedule posts to appear in your friends’ newsfeeds.

_____ Consider creating a fun team t-shirt for Walk day that incorporates your reason for Walking!

Remember you can always contact our 24/7 Helpline at 800.272.3900 or [email protected] for any additional information/assistance

10 AA000374 11 AA000375 12 AA000376 13 AA000377 Alzheimer’s Disease 2016 Facts and Figures

ALZHEIMER’S DISEASE IS THE MORE THAN 6TH LEADING CAUSE OF 5 MILLION DEATH AMERICANS ARE LIVING WITH ALZHEIMER’S IN THE UNITED STATES 1 IN 3 SENIORS DIES WITH ALZHEIMER’S OR ANOTHER DEMENTIA

IN 2015, MORE THAN 15 MILLION 18.1 BILLION CAREGIVERS PROVIDED AN HOURS OF ESTIMATED UNPAID CARE

ALZHEIMER’S COSTS CAREGIVERS MORE THAN THEIR TIME EVERY FAMILY CAREGIVERS SPEND MORE THAN 66 SECONDS SOMEONE IN THE UNITED STATES $5,000 A YEAR DEVELOPS THE DISEASE CARING FOR SOMEONE WITH ALZHEIMER’S

IN 2016, ALZHEIMER’S AND OTHER FOR SOME FAMILIES THIS MEANS DEMENTIAS WILL COST THE NATION MISSING A VACATION $236 BILLION

BUT FOR OTHERS, IT MAY MEAN IT BREAST AND KILLS MORE PROSTATE CANCER GOING HUNGRY THAN COMBINED

AA000378

Exhibit F

Confidential - Attorneys' Eyes Only (trade secret/commercially sensitive information) Walk to End Alzheimer's Revenue by Season Revenue millions in

89 90 91 92 93 94 95 96 97 98 99 00 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 Year (1989-2017)

AA000272

1 Confidential - Attorneys' Eyes Only (trade secret/commercially sensitive information)

Nationwide Walk to End Alzheimer's Revenue Revenue millions in

92 96 00 04 08 12 16 Year (1989-2014)

AA000273

2 Confidential - Attorneys' Eyes Only (trade secret/commercially sensitive information)

Nationwide Walk to End Alzheimer’s Participant Growth

- 2006 2007 2008 2009 2010 2011 2012 2013 2014

AA000274

Confidential - Attorneys' Eyes Only (trade secret/commercially sensitive information)

Walk History 89 $ 90 $ 91 $ 92 $ 93 $ 94 $ 95 $ 96 $ 97 $ 98 $ 99 $ 00 $ 01 $ 02 $ 03 $ 04 $ 05 $ 06 $ 07 $ 08 $ 09 $ 10 $ 11 $ 12 $ 13 $ 14 $ 15 $ 16 $ $

AA000275

Confidential - Attorneys' Eyes Only (trade secret/commercially sensitive information)

Nationwide Walk to End Alzheimer's Revenue (Gross)

1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012

AA000322

1 Confidential - Attorneys' Eyes Only (trade secret/commercially sensitive information)

Revenue (in Millions)

0 2007 2008 2009 2010 2011 2012 2013 AA000323

Exhibit G

ALZHEIMER’S ASSOCIATION® ANNUAL REPORT FISCAL YEAR 2016 (July 1, 2015 – June 30, 2016)

2 AA000430 Alzheimer’s Association

225 N. Michigan Ave., Fl.17 Chicago, IL 60601 alz.org ® 800.272.3900

The Alzheimer’s Association is the leading voluntary Use of national organization funds health organization in Alzheimer’s disease care, during iscal year 2016 support and research. We provide services to those afected by Alzheimer’s, advocate for policy change and scientiic funding, and advance research toward Administrative prevention, treatment and, ultimately, a cure. We 6% work nationwide to serve the needs of those afected by Alzheimer’s today and globally to eliminate the impact of the disease tomorrow. Alzheimer’s care, support, research, awareness and advocacy A donor-supported organization, the Alzheimer’s Fundraising 79% Association allocates its funds in an ethical and 15% responsible manner that exceeds the rigorous standards of America’s most experienced charity evaluator, the Better Business Bureau Wise Giving Alliance. The Association also holds a National Charity Seal from 6% the Alliance.

We are especially grateful to those who helped us advance our mission in iscal year 2016 by making 15% contributions. Total revenues equaled $177.8 million for the national organization and $316.5 million organization-wide.

Our mission To eliminate Alzheimer’s disease through the advancement of research; to provide and enhance care and support for all afected; and to reduce the risk of 79% dementia through the promotion of brain health.

Our vision A world without Alzheimer’s disease®.

Join our cause Learn how you can get involved.

3 AA000431 4 AA000432 Letter from the Association President and CEO and Chair of the National Board

Driven by the commitment of our generous donors Senate Appropriations Committee included the Health and dedicated volunteers and staf, the Alzheimer’s Outcomes, Planning, and Education (HOPE) for Association took deinitive steps forward in the ight Alzheimer’s Act in its FY17 funding bill. If passed against Alzheimer’s disease in iscal year 2016. Our and signed into law, this legislation would ensure that progress on behalf of all those afected motivates us newly diagnosed Medicare beneiciaries receive access to to strive with even greater purpose to achieve our comprehensive care planning services. goals, while shaping the path to a future free from this devastating disease. Reaching more afected families with care and support services — wherever and whenever they need them Concern and awareness are the base of our mission- — remains a continuing and vital part of our mission. driven eforts: To engage target audiences in the cause, In FY16, we received more than 300,000 calls to they must irst be aware of the scale of the Alzheimer’s our 24/7 Helpline (800.272.3900), a round-the- crisis. In FY16, we drove over 8.9 billion media clock service stafed by master’s-level clinicians who impressions, sharing knowledge about the disease and are ready to respond to a wide variety of Alzheimer’s opportunities for involvement across television, print and disease concerns and to ofer support and additional digital platforms. With the release of 2016 Alzheimer’s information. Through the Helpline and our large library Association Facts and Figures, the pre-eminent source of resources, including care consultation, support groups, covering the broad spectrum of issues on Alzheimer’s, education programs and more, we were able to serve we educated the nation on the prevalence and costs 4 million afected individuals, providing needed of Alzheimer’s, focusing on the physical and inancial tools and knowledge as they face the challenges and toll the disease takes on families. We responded to the uncertainties of Alzheimer’s disease. growing number of individuals the disease afects by creating conversations and providing resources online. As the world’s largest nonproit funder of Alzheimer’s Our website, alz.org, received more than 41 research, the Association made new investments of million visits, a 32 percent increase over the previous nearly $25 million in 135 scientiic investigations, year, and our social media following grew to more part of over 350 ongoing Association-funded research than 885,000. projects in 18 countries, totaling over $90 million. The Association, recognized as the nonproit with the As the nation’s leading organization in Alzheimer’s greatest impact in Alzheimer’s research worldwide, advocacy, the Association drove momentous and historic is uniquely positioned to move swiftly to explore policy change. In December 2015, at the call of the promising theories and advance studies to the next level. Association and its network of hundreds of thousands of advocates, and with bipartisan support from Congress, In FY16, thanks to Part the Cloud, a fundraising the president signed into law an increase of $350 initiative led by philanthropist Michaela “Mikey” Hoag, million for Alzheimer’s research funding at the the Association made a $7 million investment in National Institutes of Health — the largest-ever increase clinical trials that target brain inlammation as an and a 60 percent growth over FY15 levels. This funding, innovative avenue for Alzheimer’s therapy, targeting a and the additional proposed increases in both critical gap in understanding and treating the disease. the House and Senate for federal FY17 budgets, In addition, with the support of generous donors, the is crucial to bringing us closer to the minimum of Association announced a $4.3 million research grant for $2 billion annually that experts have said is necessary a new phase of the Dominantly Inherited Alzheimer to ind methods of treatment and prevention for Network Trials Unit (DIAN-TU) known as DIAN- Alzheimer’s disease by 2025. In FY16, the Association TU Next Generation. This award will accelerate the also drove policy change to help families facing a testing of potential new Alzheimer’s therapies and a new diagnosis by providing them with much-needed care diagnostic approach in people with genetically based, and support services. In response to our eforts, the younger-onset Alzheimer’s.

5 AA000433 The Association continued to act as a global catalyst and With these accomplishments and many more, the convener of the world’s leading Alzheimer’s researchers, Association is expanding our impact through cutting- hosting the Alzheimer’s Association International edge research initiatives, highly rated care and support Conference® 2015 (AAIC®) in Washington, D.C., services, and assertive policy action. Together, we will bringing together more than 4,500 members of the relentlessly continue to build on the momentum we’ve dementia research community to share the latest study created until we reach our vision of a world without results and shape the future of the ield. Alzheimer’s disease.

Growing revenue in support of these mission activities Sincerely, is critical to the work we do every day to ensure that we can and will see an end to Alzheimer’s. In FY16, through the dedication and generosity of individuals, families, corporations and foundations across the country, the Association raised $316.5 million organization-wide. Nearly 500,000 participants raised more than $78.6 million through the Alzheimer’s Harry Johns Stewart Putnam Association Walk to End Alzheimer’s®, setting President and CEO Chair, National Board a record for the world’s largest event to advance of Directors Alzheimer’s care, support and research. We announced a historic strategic alliance with inancial services irm Edward Jones. The St. Louis-based irm committed cash, in-kind support and associate fundraising that will exceed $5 million over two years to advance care and support programs, education and research. We also held our inal “A Night at Sardi’s,” a celebrity musical revue led for 23 years by the deeply dedicated Laurie Burrows Grad and her late husband Peter. The 24th event was a tribute to Peter, the $28 million raised in its storied history, and the impact of their work.

We worked to unite the national organization and our chapters as a single entity, a decision made by the National Board of Directors following an extended and thoughtful process. This action was a result of an analysis of our organization and our cause in serving those who need us today and those who will need us tomorrow. After considering input and feedback from constituents, volunteers, staf and outside consultants, on the irst day of FY17, all 81 chapters of the Alzheimer’s Association began operating as part of a single, nationwide organization.

While we took steps to speed organizational growth and share best practices, we also continued progress against the second year of the FY15-FY17 Strategic Plan, an aggressive efort by the Association to do more to serve those afected while simultaneously accelerating research progress. The results noted here show impressive movement toward our goals.

6 AA000434 Report Overview The FY2016 Annual Report details mission-related accomplishments within the ive strategic objectives of the Alzheimer’s Association: increasing concern and awareness, advancing public policy, enhancing care and support, accelerating research and growing revenue to meet mission goals. These initiatives drive the Association’s eforts to eliminate Alzheimer’s and ofer help and hope to all those afected by this devastating disease. To fuel these eforts, the Association receives contributions through numerous fundraising activities and channels around the world.

Increasing Concern and Awareness Accelerating Research The Association drives the nationwide discussion The Association is the largest nonproit funder of of Alzheimer’s and other dementias and establishes Alzheimer’s research and the respected leader in the the Association as a dedicated and reliable resource ield of dementia research. The Association is the to support the community’s needs. By growing the number one most impactful nonproit funder of conversation about the number of afected individuals, Alzheimer’s disease research in the world and ranks and the staggering and growing economic and societal behind only the Chinese and U.S. governments impact of Alzheimer’s, the public and policymakers in overall impact as measured by Web of Science can take appropriate actions to change the course of (Thomson Reuters). In our role as the leading the disease. Families can gain the knowledge needed to convener, collaborator and coordinator, we unite the seek diagnosis, access support services and plan for the global research community to accelerate the pace of future. Awareness of the Association helps these families discovery toward methods of treatment, prevention and, to access needed resources during their journey with the ultimately, a cure. disease. Growing Revenue in Support of the Mission Advancing Public Policy Individuals, corporations and foundations further The Association is the leading voice for Alzheimer’s the Association’s mission through their dedicated disease advocacy, successfully ighting for critical involvement and support. From Walk to End Alzheimer’s research, care and support initiatives at the Alzheimer’s events to galas, the Association state and federal level. The organization is relentless calls on constituents to help raise funds to ight in its eforts to make Alzheimer’s a national priority Alzheimer’s. These generous donors also support the while speaking up for the needs and rights of people mission through individual, family and estate gifts, with Alzheimer’s and their families. Across the country, demonstrating their powerful, ongoing commitment the Association mobilizes hundreds of thousands of to ending Alzheimer’s through advancing research and Alzheimer’s advocates in the movement for better care enhancing the Association’s care and support work. and support and to end the disease.

Enhancing Care and Support The Association is committed to enhancing care and support by providing reliable resources, support and information to all those afected by Alzheimer’s in communities nationwide. In addition to our respected role in face-to-face support services across the country, we provide support 24 hours a day, seven days a week, 365 days a year through our award-winning website and Helpline.

7 AA000435 8 AA000436 Increasing Concern and Awareness The Association released its annual Alzheimer’s Disease Facts and Figures report, the deinitive compilation of national statistics and information conveying the impact of Alzheimer’s disease and other dementias on individuals, families, government and the nation’s health care system. The 2016 edition included a special report on the personal inancial impact of Alzheimer’s on families, showing that the inancial support required by a person with Alzheimer’s disease may ultimately deprive care contributors of basic necessities such as food, transportation and medical care. Since its inaugural 2007 release, the report has become the pre-eminent source covering the broad spectrum of Alzheimer’s disease issues.

The Association continued to shape Alzheimer’s & engage with the Association’s activity on Capitol Hill. Brain Awareness Month, a platform to raise concern The site’s responsive design also allowed advocates to and awareness created in 2014. In June 2016, the access information on their mobile devices in order to Association invited the public to uncover the truths maximize their activities during the Forum. about Alzheimer’s and learn what they can do to make a diference in the ight against the disease. Media The Association’s impressive social media following eforts resulted in more than 270 million impressions, grew to more than 885,000, representing a 21 percent a 70 percent increase from June 2015. Over 150 increase over FY15. Through senior partnerships celebrities engaged with the Association through with Facebook and Twitter, the Association social media, many sharing their personal stories of participated in unique beta-testing opportunities; how the disease has impacted their lives. A branded additionally, the Association’s successful engagement Facebook proile picture frame encouraging levels on Facebook and Twitter inspired both people to go purple in recognition of Alzheimer’s platforms to publish case studies on the organization’s & Brain Awareness Month appeared in 86.2 million use of social media to drive action from constituents. newsfeeds. Two Twitter-promoted trends garnered more than 125 million impressions as they inspired The Association garnered more than 8.9 billion total people to share photos in honor of friends and family, media impressions in FY16, continuing to deliver helping to break through the stigma of Alzheimer’s critical information to the public. This includes and put a face to the disease. On June 21, Alzheimer’s paid and earned television, radio, print and online Association President and CEO Harry Johns; National impressions. Board Chair Stewart Putnam; former National Board Member, Celebrity Champion and longtime advocate To commemorate National Alzheimer’s Disease David Hyde Pierce; and a number of other supporters Awareness Month (NADAM) and National and staf helped to ring the closing bell of the New Family Caregivers Month, the Association created York Stock Exchange, raising awareness of the an interactive webpage celebrating caregivers. disease and the Association. Visitors posted personal stories and messages to honor caregivers, including a note from Dan Gasby, For many individuals, the Association’s website, husband of model, restaurateur and TV host B. Smith, alz.org, is the irst touch point with the organization who is living with Alzheimer’s. President Ronald and any Alzheimer’s-related resource. Visits totaled Reagan declared November as National Alzheimer’s more than 41 million in FY16, a 32 percent increase Disease Awareness Month in 1983 as a result of the from FY15. The Association launched a fully Association’s eforts. responsive website for Walk to End Alzheimer’s, allowing participants to more easily recruit team The Association partnered with 16 Major League members and raise funds for the Association’s signature Baseball clubs to raise awareness of Alzheimer’s fundraising event. A redesigned Alzheimer’s disease and the Association. The Baltimore Orioles, Association Advocacy Forum website provided Boston Red Sox, Chicago White Sox, Cincinnati expanded content so people across the country could Reds, Houston Astros, Los Angeles Dodgers, Miami

9 AA000437 Marlins, Milwaukee Brewers, Minnesota Twins, New as leadership planning, culture and communications, York Yankees, Philadelphia Phillies, San Diego Padres, compensation and recognition, employee-supervisor St. Louis Cardinals, Tampa Bay Rays, Texas Rangers relationships, training and education, work/life and San Francisco Giants provided opportunities balance and their overall satisfaction. for the Association to promote awareness, including public service announcements, pre-game ceremonies, The Association mourned the death of former irst in-stadium messaging, scoreboard mentions and logo lady Nancy Reagan and legendary basketball coach placements. Pat Summitt, both leading Alzheimer’s advocates. Reagan was a long-standing honorary member By continuing to partner with Alpha Kappa of the Alzheimer’s Association National Board of Alpha Sorority, Inc. (AKA), the nation’s oldest Directors, and her involvement in the cause inspired African-American sorority, the Association increased the Alzheimer’s community of families, caregivers and outreach in the African-American community researchers. Summitt, the winningest Division 1 coach through advocacy and education eforts, furthering in NCAA history, continued to be an educator and engagement in the full mission of the Association. coach of the court after her Alzheimer’s diagnosis, Additionally, more than 1,500 AKA members educating many people about the disease and rallying participated in The Longest Day, raising nearly them to take action and become involved. $160,000, including a generous $50,000 donation from the organization. The Association also grieved the loss of two great champions of the cause, director Garry Marshall The Association also maintained its partnership with and actor Ken Howard. The public commitment Services and Advocacy for Gay, Lesbian, Bisexual and support demonstrated by both men will be dearly and Transgender Elders (SAGE), the country’s missed. The Association will continue to honor the largest and oldest organization dedicated to improving amazing inluence of these individuals by aggressively the lives of LGBT older adults. The Association and pursuing greater awareness, increased support for SAGE worked together to identify and address the families and research that will lead to prevention, unique challenges facing members of the LGBT treatment and, ultimately, a cure. community who are living with Alzheimer’s or serving as a caregiver. The Association launched LGBT-focused support groups and reached members of the community with education, programs and services.

In celebration of Mother’s Day, the Association developed a video series featuring mothers who are members of the National Early-Stage Advisory Group in conversation with their daughters about motherhood, Alzheimer’s disease and Mother’s Day. The series raised awareness of the impact of the disease on women and garnered more than 37,000 views between social outreach, the Association’s blog and YouTube.

For the seventh consecutive year, the Association was recognized by The NonProit Times as one of the “Best Nonproits to Work For.” The Association was also ranked as the second best large nonproit employer to work for, marking the sixth year in a row the organization has ranked irst or second in that category. Employees rated companies on areas such

10 AA000438 11 AA000439 Advancing Public Policy In response to the tireless eforts of the Alzheimer’s Association, its dedicated advocates and its sister organization, the Alzheimer’s Impact Movement (AIM), Congress approved and the president passed a historic $350 million increase for Alzheimer’s disease research at the National Institutes of Health (NIH) as part of the FY16 funding budget. This marks the largest-ever increase for federal Alzheimer’s research funding — a nearly 60 percent increase over FY15 funding levels. This bipartisan efort was spearheaded by Senate Appropriations Labor, Health and Human Services, Education and Related Agencies Subcommittee Chairman Roy Blunt (R-Mo.) and Ranking Member Patty Murray (D-Wash.), and by House Appropriations Labor, Health and Human Services, Education and Related Agencies Subcommittee Chairman Tom Cole (R-Okla.).

Building on this monumental progress, and in response The Association and its advocates led eforts to advance to continued eforts by the Association and AIM, the the Palliative Care and Hospice Education Senate Appropriations Committee again approved a and Training Act (PCHETA), introduced in the proposed historic $400 million increase in its FY17 Senate by Sen. Tammy Baldwin (D-Wis.). PCHETA funding budget. If passed*, this amount would move would develop an adequate, well-trained palliative care funding more than halfway past the at least $2 billion workforce through training, education and awareness, a year deemed necessary to meet the irst goal of the and enhanced research, as well as support action items National Plan to Address Alzheimer’s Disease — to in the National Plan to Address Alzheimer’s Disease that prevent and efectively treat Alzheimer’s by 2025 — and relate to growing a dementia-capable workforce. The would be the largest increase in federal Alzheimer’s Association recognizes that people with Alzheimer’s and research funding for the second year in row. other dementias often rely heavily on hospice at the end of life, and PCHETA would take critical steps to ensure The Senate Appropriations Committee also included the availability of high-quality services and support. the Health Outcomes, Planning, and Education (HOPE) for Alzheimer’s Act in its funding bill, In July 2015, the NIH released its irst Professional demonstrating a momentous commitment to care Judgment Budget for Alzheimer’s disease, and support for those facing the disease. In the years recommending an increase of $323 million in since it was irst introduced by Sen. Debbie Stabenow Alzheimer’s research resources at the NIH in the federal (D-Mich.), the Association and its advocates have iscal year 2017. This budget is the direct result of the prioritized securing bipartisan support for the legislation. Alzheimer’s Accountability Act, which requires the If signed into law, the HOPE for Alzheimer’s Act will NIH to submit a Professional Judgment Budget to ensure that newly diagnosed Medicare beneiciaries Congress to specify the resources needed to prevent and receive comprehensive care planning services. During efectively treat Alzheimer’s by 2025. The Association the Alzheimer’s Association Advocacy Forum, and in was a leading force in the efort to pass the Alzheimer’s local visits after the event, advocates urged their elected Accountability Act in FY15. oicials to support the HOPE for Alzheimer’s Act, resulting in a growth of cosponsors in the House to 292 The president reauthorized the Older Americans and 56 in the Senate. Act, which was originally enacted in 1965 and provides federal funding for many of the services on which seniors rely, including the National Family Caregiver Support Program and state long-term care ombudsman *In July 2016, part of the Alzheimer’s Association iscal year 2017, programs that allow long-term care recipients to the House Appropriations Committee approved $350 million for report deiciencies to the state. The Association was Alzheimer’s disease research in its funding bill, the next phase in instrumental in moving the legislation through the act’s signing a FY17 funding increase into law.

12 AA000440 reintroduction and subsequent reauthorization in the The Advisory Council on Alzheimer’s Research, House and Senate; the act will support the more than Care and Services held its quarterly meeting in 5 million Americans living with Alzheimer’s disease as Washington, D.C., on Oct. 26, 2015, to provide input well as their over 15 million unpaid caregivers. and recommendations to the Secretary of Health & Human Services and Congress on the National Plan to A record number of Alzheimer’s advocates — nearly Address Alzheimer’s Disease. Alzheimer’s Association 1,200 — met in Washington, D.C., for the 2016 President and CEO Harry Johns has been a member Alzheimer’s Association Advocacy Forum, of the council since 2011, and at the October meeting, the nation’s premier Alzheimer’s advocacy event. The Myriam Marquez, a former Alzheimer’s Association Forum continues to grow each year, with advocates Early-Stage Advisor and Alzheimer’s Association from all 50 states and the District of Columbia attending Ambassador, was named a new member. The Advisory to learn about Alzheimer’s policy priorities and meet Council discussed the Alzheimer’s Professional with their elected oicials. Judgment Budget and submitted comments on it to Congress. At the National Alzheimer’s Dinner, part of the Advocacy Forum, leaders in the ight to end Alzheimer’s In FY16, the Association held 2,587 meetings with were recognized for their eforts in front of a crowd of members of Congress and their staf in Washington, advocates and policymakers. Honorees included actress D.C., and district oices. These meetings were and author Kimberly Williams-Paisley and her father, conducted primarily by advocates, Ambassadors — Gurney Williams; Sen. Roy Blunt (R-Mo.); Sen. Patty volunteer leaders who develop trusted relationships with Murray (D-Wash.); and current and past members of the their assigned congressional oice through ongoing, Alzheimer’s Association National Early-Stage Advisory personal contacts — and members of Alzheimer’s Group. Pamela Brown, CNN justice correspondent Congressional Teams, groups of advocates who assist in and daughter of Alzheimer’s Association Celebrity district grassroots activities. The Association continued Champion Phyllis George, served as emcee for the to expand its nationwide network of advocates, growing event. the number of individuals who share their personal stories and urge elected oicials to make Alzheimer’s a Capitol Hill was awash in purple on the inal day of national priority. the Forum, known as Hill Day, an opportunity for advocates to meet with lawmakers and their stafs, share State Alzheimer’s plans provide a comprehensive their personal experiences with Alzheimer’s and make blueprint for addressing Alzheimer’s disease as a growing the case for the advancement of critical legislation. public health crisis. As the leading organization in Advocates also attended a United States Senate Special Alzheimer’s advocacy, the Association, along with Committee on Aging hearing, Finding a Cure: its advocates, collaborates with legislators toward the Assessing Progress Toward the Goal of Ending goal of creating a plan for every state. New plans in Alzheimer’s by 2025. They were joined by award- FY16 include Arizona, Nebraska, North Carolina, winning actor and Alzheimer’s Association Celebrity Washington and Puerto Rico. In total, 44 states, plus the Champion David Hyde Pierce, who testiied about District of Columbia and Puerto Rico, have published his personal experience as a caregiver, and Dr. Ron plans. Peterson, chair of the Advisory Council on Research, Care and Services for the National Plan to Address As a result of a major initiative led by the Association Alzheimer’s Disease and a member of the Alzheimer’s and the Centers for Disease Control and Prevention Association National Board of Directors. (CDC), 16 states collected data on cognitive decline in their Behavioral Risk Factor Surveillance On Hill Day, the Association used Thunderclap, a web System (BRFSS) annual health surveys in 2016, and tool that allows users to send the same communication the same number of states collected data on the burden at the exact moment through Facebook and Twitter, to and impact of caregiving. These actions will enable amplify the Forum’s message nationwide. More than the development of the irst-ever nationwide database 4,000 individuals signed up for the campaign, resulting on self-reported cognitive decline when the 2015 and in a reach exceeding 2.7 million people. 2016 BRFSS results from 51 states and territories,

13 AA000441 including the District of Columbia and Puerto Rico, are combined. Similarly, the combination of caregiving data from the 2015 and 2016 BRFSS will produce a database with the largest set of states that have simultaneously collected such data.

The Association, in partnership with the Association of State and Territorial Health Oicials (ASTHO), has created a Healthy Brain Initiative Advisory Group to more efectively work with state public health agencies in addressing cognitive health as a public health issue. The group will also implement the Public Health Road Map, a plan that outlines how state and local public health agencies and their partners can promote cognitive functioning, address cognitive impairment for individuals living in the community and help meet the needs of care partners.

Through a cooperative agreement with the CDC and ASHTO, the Association awarded grants to public health agencies in seven states — Colorado, Louisiana, Maryland, New Mexico, South Carolina, Utah and Washington — to implement action items in the Public Health Road Map over the next year. The seven state public health agencies will collaborate with Association chapters to implement public health approaches to Alzheimer’s education and awareness; integrate brain health messaging into existing health education programs; implement state Alzheimer’s disease plans; promote advance care planning; and develop Alzheimer’s-capable workforces.

14 AA000442 15 AA000443 Enhancing Care and Support As a leader in care and support, the Association provided services to 4 million individuals afected by Alzheimer’s disease. The Association’s website, alz.org, and its nationwide 24/7 Helpline (800.272.3900) serve as year-round entry points to the organization’s network of resources, including care consultation, support groups, education programs, early-stage initiatives, health care provider tools and safety services. Based on constituent surveys, participants in Association programs and services report high levels of satisfaction and would recommend the services to others. In addition, data from a program evaluation shows that individuals who speak with Association care consultants report a signiicant decrease in stress and an increase in conidence.

The Association’s national 24/7 Helpline is a key importance of assessing and treating pain, information to resource for people facing Alzheimer’s disease. In FY16, help identify subtypes of dementia during the evaluation the Helpline received more than 300,000 calls. Available process and underscoring the importance of taking a around the clock, 365 days per year, the Helpline is person-centered approach and focusing on quality of life. partially funded by a ive-year, $4.9 million federal grant from the Department of Health and Human Services To help ensure that those living with Alzheimer’s disease Administration for Community Living. The Helpline is and their caregivers have easy access to support and a vital component of the Association’s strategic goal to resources, the Association provides a wide range of vital reach and provide support to the increasing number of online tools used by an increasing number of afected people afected by Alzheimer’s and other dementias. individuals each year. Alzheimer’s Navigator®, a tool that helps those facing the disease determine their needs The Alzheimer’s Association National Early- and develop an action plan of information and support, Stage Advisory Group includes individuals living added a feature allowing visitors to explore the tool as in the early stage of Alzheimer’s disease or another a guest. As a result, the number of users skyrocketed to dementia as well as their care partners. During the 23,460 — an increase of more than 300 percent. past 10 years, these leaders have shared their personal perspectives on living with the disease to help raise Community Resource Finder ofers a nationwide awareness of early-stage issues, reduce stigma and listing of Alzheimer’s and dementia resources, provide guidance on the development of Association community programs and support services. User early-stage programs and support services. In addition, feedback resulted in critical improvements such as advisors have played a critical role in the Association’s faster and more precise data searches, easier registration progress toward its public policy goals, including historic for programs and events, and additional resource increases in Alzheimer’s research funding at the National categories, including Alzheimer’s disease centers, Institutes of Health. In FY16, Early-Stage Advisors dementia diagnostic centers, geriatricians and geriatric participated in more than 600 national and local news psychiatrists. These changes resulted in a 45 percent stories, achieving 133 million media impressions. The increase in visitors. advisors also shared their personal experiences to help the Association raise over $1 million through direct Alzheimer’s Association essentiALZ® is an marketing eforts. online dementia care certiication program that assesses and recognizes an individual’s knowledge of quality Advisors were integral to the Association’s work dementia care practices. In FY16, more than 11,700 with the American Psychiatric Association (APA) in care providers received certiication, representing an developing guidelines for the use of antipsychotic increase of over 100 percent. Through essentiALZ, the drugs to treat agitation and psychosis in people Association is preparing more care providers to deliver living with dementia. As a result of the Association’s high-quality dementia care to the growing number of comments, the APA made multiple improvements to individuals with the disease. the guidelines, including an increased emphasis on the

16 AA000444 ALZConnected®, an online community where people with dementia and their caregivers can ask questions and ind support, received more than 390,000 visits. Growing awareness of the tool has contributed to increased participation from people living with Alzheimer’s disease or another dementia; posts from those individuals grew by nearly 50 percent in FY16.

First responders such as paramedics, ire personnel and police have a unique need to understand dementia behaviors. The Association launched Approaching Alzheimer’s First Responder Training, a free, online training that prepares irst responders to face common situations involving a person living with dementia, such as wandering or confusion. In its inaugural year, 2,749 irst responders participated in the training.

In response to awareness eforts by the Association, more clinicians are seeking to detect dementia earlier through the use of Association tools. The Alzheimer’s Disease Pocketcard, a mobile app and online site that puts clinical information on the diagnosis and management of dementia at the ingertips of health care professionals, continues to draw new users, with 13,500 mobile downloads in FY16 — an increase of more than 100 percent from the previous year. The Cognitive Assessment Toolkit, which includes an algorithm and tools to detect cognitive impairment during the Medicare Annual Wellness Visit, also saw a 20 percent increase with 14,048 downloads. In addition, the health care professionals section of alz.org saw a 16 percent increase in clinician visits.

To increase use of its education programs, the Association created online versions of its four newest oferings: Efective Communication Strategies, Understanding and Responding to Dementia- Related Behavior, Healthy Living for Your Brain and Body: Tips from the Latest Research and Dementia Conversations. These programs are an important resource for constituents, especially caregivers who live in remote or rural areas, face transportation challenges or have few substitute care options to use when attending in-person trainings. More than 4,600 people have enrolled in these online courses.

17 AA000445 18 AA000446 Accelerating Research In FY16, the Alzheimer’s Association made new investments of nearly $25 million in 135 scientiic investigations. These investments are part of the over 350 ongoing and active Association-funded research projects underway in 18 countries, totaling over $90 million. These included grant awards to 120 projects through the Association’s International Research Grant Program, representing proposals ranked highest by peer reviewers from an extremely competitive ield of over 1,200 proposals (730 invited applications). Since 1982, the Association has invested over $375 million in more than 2,400 scientiic investigations. Advancing Alzheimer’s disease research remains a core element of the Association’s identity and a key facet of its mission.

Thanks to Part the Cloud, a unique and innovative Scanning (IDEAS) Study. IDEAS will determine partnership led by philanthropist Michaela “Mikey” the clinical usefulness and value of a brain PET scan Hoag, the Association announced a new $7 million that detects beta-amyloid accumulation of Alzheimer’s investment in clinical trials that target brain disease in diagnosing and managing treatment for people inlammation as an innovative avenue for Alzheimer’s with mild cognitive impairment (MCI) or dementia disease therapy. Four cutting-edge studies received $1 where the cause is uncertain. The study is led by the million awards to advance current research to the next Alzheimer’s Association, and managed by the American stage of clinical trials. The Part the Cloud Challenge College of Radiology (ACR) and the American College on Neuroinlammation, a unique, goal-driven of Radiology Imaging Network (ACRIN). The competition, will ofer an additional $3 million to the Association is leading, and partially funding, the study clinical trial that demonstrates the most promise for due to the importance of early and accurate diagnosis treating Alzheimer’s. The innovative funding program and the management of dementia for people living targets a critical gap in understanding and treating the with the disease and their families. Dr. Maria Carrillo, disease, and absorbs some of the inancial risk associated the Association’s chief science oicer, is co-chair of the with advancing these studies across a space in drug IDEAS Study. development where many promising ideas stall due to lack of funding. The Association convened experts in research, clinical care and ethics, and engaged multiple stakeholders The Association announced a $4.3 million research to develop language that accurately states current grant for a new phase of the Dominantly Inherited knowledge on the use of beta-amyloid PET imaging for Alzheimer Network Trials Unit (DIAN-TU) Alzheimer’s and other dementias. This efort resulted in a known as DIAN-TU Next Generation. This funding white paper, published in Alzheimer’s & Dementia®: The will accelerate the testing of potential Alzheimer’s Journal of the Alzheimer’s Association, to address common therapies and a new diagnostic approach in people with questions asked by individuals, families and medical genetically based, younger-onset Alzheimer’s using an professionals regarding beta-amyloid PET imaging. The innovative trial design being applied to the disease for the white paper describes what beta-amyloid PET scans irst time. DIAN-TU is a landmark, global Alzheimer’s reveal; how they are being used in the clinical setting and prevention study led by researchers at Washington in clinical research studies, including therapeutic trials; University in St. Louis; DIAN-TU Next Generation who should order the test and read the scans; and when will test new approaches to diagnosing Alzheimer’s scans should and should not be used in a diagnostic work- and explore experimental treatments targeting the up for someone experiencing memory concerns. accumulation of beta-amyloid brain plaques — a hallmark of Alzheimer’s disease. The Association recognizes the importance of global collaboration across the research landscape and among Registration opened for individuals living with the funding organizations. To further leverage and enhance disease, dementia specialists and positron emission our investments into emerging areas of research tomography (PET) imaging providers to participate in and identify knowledge gaps, the Association has the Imaging Dementia – Evidence for Amyloid partnered with multiple organizations to fund exciting

19 AA000447 research initiatives. The Association announced the educational workshops, a career interview room and a collaborative funding of 11 new grants investigating speed science session. the overlap in biology and clinical symptoms of Alzheimer’s, Parkinson’s, frontotemporal dementia Hosted by the Association and the Dominantly Inherited (FTD) and other neurodegenerative diseases. This is the Alzheimer Network Trials Unit (DIAN-TU) at second round of funding for the Biomarkers Across Washington University Medical School in St. Louis, the Neurodegenerative Diseases (BAND) Awards irst-ever Autosomal Dominant Alzheimer’s Family program, a joint efort of the Association, Alzheimer’s Conference was held at AAIC 2015. The event brought Research UK, the Michael J. Fox Foundation for together more than 100 family members participating Parkinson’s Research and the Weston Brain Institute. in DIAN-TU, an interventional therapeutic trial to test Projects supported by BAND are comparing data, methods of prevention in individuals with a rare, genetic including genetic information, brain imaging and form of Alzheimer’s disease who have yet to display measures of clinical symptoms, to better understand symptoms. The conference was a powerful restatement of the similarities and diferences in these diseases. The the purpose of this research and the Association’s support funding includes two Mechanisms of Cellular Death of this community. in NeuroDegeneration (MCDN) grants that are addressing unanswered questions critical to the ield. Adding to its role as a leading convener of the global research community, the Association created and In collaboration with the Alzheimer’s Drug Discovery organized the irst-ever Alzheimer’s Research in Foundation (ADDF) and Alzheimer’s Society UK, the Iberoamerica Symposium, which gathered nearly 300 Association announced a new grant mechanism, the scientists from more than 14 countries to share research Alzheimer’s Combination Therapy Opportunities activities and spur collaboration across Ibero-America. In (ACTO) initiative. ACTO will provide pilot funding addition, the Association convened multiple think tanks to explore the possibility of combination therapy among scientiic experts, including a discussion focused clinical studies in Alzheimer’s. Combination therapy, on revisiting the role of calcium in Alzheimer’s disease- in which more than one medication is taken to help related processes and aging (a theory irst published target multiple disease pathways, has been efective in in 1984 by Dr. Zaven Khachaturian) and identifying treating chronic health conditions such as HIV/AIDS and potential therapy targets for further exploration. The cancer. Evidence suggests that the onset and progression Association also collaborated with the Alzheimer’s of Alzheimer’s may be inluenced by multiple factors Drug Discovery Foundation to convene the Nexus and that targeting them in combination has potential of Alzheimer’s, Related Dementia & Cancer, therapeutic beneit. which explored the biological underpinnings that may explain the link between cancer and Alzheimer’s disease. The Alzheimer’s Association International Sessions focused on current insights from epidemiology, Conference® (AAIC®) — the premier annual forum mechanistic and genetic links between cancer and for the presentation and discussion of Alzheimer’s Alzheimer’s, and therapeutic implications. and dementia research — is the cornerstone of the Association’s position as the foremost international Via the Alzheimer’s Association Research catalyst and convener in the ield. Held in Washington, Roundtable, the Association unites a global consortium D.C., AAIC 2015 hosted more than 4,500 attendees of scientists from the pharmaceutical, biotechnology, from 68 countries and featured nearly 500 oral diagnostics, imaging and cognitive testing industries to presentations and more than 1,200 poster presentations. discuss key areas in Alzheimer’s science. In FY16, the In addition to clinical studies and their initial indings, Association hosted two Research Roundtable meetings AAIC 2015 presented results of interesting research on in Washington, D.C. The irst, “Tau: Clinical Research topics including gender-based diferences in Alzheimer’s to Clinical Development: A Potential Therapeutic Target risk and prevalence; the efect of educational diferences and Biomarker,” was held in October 2015 and focused in Alzheimer’s risk; and new predictive tests that may on the tau protein as a central player in the development help identify the disease at an earlier stage. Several of Alzheimer’s disease and as a promising target for the elements were added to the conference to support development of novel biomarkers and disease-modifying researchers in the early stages of their careers, including treatments. The second, “Neuropsychiatric Symptoms

20 AA000448 of Alzheimer’s Disease and New Treatment Paradigms,” participated in the group’s irst open meeting in was held in May 2016 and discussed neuropsychiatric Washington, D.C. CAP aims for researchers to symptoms (agitation, depression, apathy) and sleep provide assistance to each other in the development of disorders that are common as the disease progresses and trial outcomes (cognitive and clinical endpoints and that can cause challenges for people with Alzheimer’s and biomarkers); standardization of sample and data collection other dementias and their caregivers. (clinical and cognitive data, imaging and bioluids); and recruitment and retention of study participants The Alzheimer’s Association International Society (registry development and risk disclosure). In FY16, CAP to Advance Alzheimer’s Research and Treatment published an article describing its founding, goals and (ISTAART) is the only professional society for initial successes, and principles for data sharing. those interested in Alzheimer’s and dementia science, including scientists, physicians and other professionals The Association-funded Global Alzheimer’s involved in the causes and treatments of Alzheimer’s Association Interactive Network (GAAIN) and other dementias. At the end of FY16, ISTAART facilitates data sharing by providing scientists open had 3,046 members, an 11 percent increase over the access to a vast collection of Alzheimer’s disease research previous year. Participation in the society’s Professional data, sophisticated analytics tools and computational Interest Areas (PIAs), subgroups of researchers sharing resources. GAAIN promotes big data sharing among common scientiic interests, increased signiicantly, with a federated, global network of data partners who are 60 percent of members involved in one or more PIAs. studying Alzheimer’s and other dementias. As GAAIN’s Currently, there are 15 PIAs. sponsor, the Association is transforming how researchers work together to answer fundamental questions related The Alliance of Women Alzheimer’s Researchers to understanding the causes, diagnosis, treatment and (AWA R E) ISTAART PIA hosted a session at AAIC prevention of Alzheimer’s. In FY16, GAAIN grew to 2015 that spotlighted female researchers who exemplify include data from over 370,000 research participants scientiic excellence along with successful navigation provided by a global network of over 160 data partners of the academic and professional landscape. Sessions spanning 29 countries on six continents. addressed challenges and opportunities for women in the ield, and scientiic leaders provided an appreciation The number of new users of TrialMatch®, the of their personal career trajectories that have led to Association’s clinical trial matching service, continues Alzheimer’s research discoveries. to grow signiicantly. In FY16, over 58,000 new users signed up with TrialMatch, a 40 percent increase over Alzheimer’s & Dementia: The Journal of the Alzheimer’s FY15. In order to reach a greater number of Hispanic and Association is the leading peer-reviewed, monthly Latino individuals, the Association translated TrialMatch journal in Alzheimer’s and related dementias, identiied promotional materials into Spanish. This, along with by its ranking as the most impactful disease-speciic additional focused eforts to reach diverse communities, scientiic publication in clinical neurology and third led to an 83 percent increase among Hispanic/Latino of nearly 200 journals in its category (according to users, driving overall growth among diverse users of Thomson Reuters, a recognized authority in journal 59 percent. At the end of FY16, there were more than evaluation). The journal published a special issue focusing 180,000 user proiles in TrialMatch, and the database on the impact of the Alzheimer’s Disease Neuroimaging included over 260 studies taking place at more than 700 Initiative (ADNI). In addition, the Association’s sites across the United States. online, open-access journal, Alzheimer’s & Dementia: Diagnosis, Assessment & Disease Monitoring (DADM), The Association participated in the World Dementia was accepted for indexing on its initial application to Council meeting in London. The council — which PubMed Central, a full-text archive of biomedical and expanded to include a broad range of inluential global life sciences journal literature at the National Institutes leaders from all sectors: business, science, philanthropy, of Health’s National Library of Medicine, a rare industry, academia, government, nonproits and advocacy achievement for a young publication. groups — is moving forward on ive priorities: inance, drug development, data sharing, risk reduction and As a founding member of the Collaboration for improvements in care. Alzheimer’s Prevention (CAP), the Association

21 AA000449 The Association-led World Wide Alzheimer’s Disease Neuroimaging Initiative (WW-ADNI) now includes initiatives in North America, Europe, Japan, Australia, Taiwan, Korea, China and Argentina and seeks continued expansion, collecting clinical and biomarker data from around the globe and making it freely available to researchers worldwide. The third phase of ADNI is scheduled to launch in FY17.

The Association was a sponsor of the 2016 Alzheimer’s Disease-Related Dementias (ADRD) Summit, convened by the National Institute of Neurological Diseases and Stroke in collaboration with other institutes at the National Institutes of Health (NIH). The summit reviewed and assessed the progress of the research recommendations of the National Plan to Address Alzheimer’s Disease; reined and added new recommendations based on recent scientiic discoveries; and solicited input on and updated priorities and timelines for addressing Alzheimer’s disease-related dementias. Association National Board Member Dr. Ronald Petersen presented opening remarks that recognized the Association’s signiicant leadership in securing increased funding for research. In addition, Chief Science Oicer Dr. Maria Carrillo and Senior Director of Medical and Scientiic Operations Dr. Heather Snyder served on two summit workgroups.

22 AA000450 23 AA000451 Growing Revenue in Support of the Mission The Association relies on a network of passionate and involved constituents, corporations and organizations to advance its mission-related care, support, advocacy and research initiatives, and to raise awareness of the cause and resources to further the ight against Alzheimer’s. In FY16, individuals, families, companies and communities across the country contributed to total revenues of $316.5 million. The majority of this amount was from individuals, foundations and membership organizations, in addition to planned gifts from estates. These contributions enhance the Association’s ability to drive progress as the leading voluntary health organization in Alzheimer’s care, support and research.

Through direct marketing channels, including email global partners Alpha Delta Kappa and Senior Lifestyle outreach, print mailings and telephone calls, the and regional partner Alpha Kappa Alpha were also Association engaged 741,310 donors in the cause. leading contributors. These generous individuals contributed to the greatest amount raised through direct marketing in Association The Association holds a series of lag football games history. Online and intermediate giving ($1,000-$9,999 around the country to engage young professional women level) had some of the strongest growth, with increases of in the cause. FY16 was a record-breaking year for this 12 percent and 14 percent, respectively. volunteer-driven event, titled RivALZ, which inspires fundraising, awareness and action in the ight against FY16 was a record-breaking season for Walk to End Alzheimer’s. The games, most carrying the theme of Alzheimer’s, the world’s largest event to raise funds Blondes vs. Brunettes®, raised more than $2.3 million. and awareness to ight Alzheimer’s, with nearly 500,000 participants in over 630 communities nationwide. In The Zenith Society, composed of donors who addition, seven new companies joined the National Team achieve membership with a gift of $1 million or more, Program, bringing the total to 33 teams. More than is the Association’s highest and most involved level $78.6 million was raised to further Alzheimer’s disease of philanthropy. The group grew to more than 70 care, support and research, a 12 percent increase over the members, with several making targeted investments previous year. Continued growth and involvement from in transformational areas of research, care and support, a dedicated volunteer base was a signiicant contributor advocacy and awareness. As a new Zenith Society to the event’s success in all categories. In recognition of member, Vicky Patel inspired donors across the country this growth, Walk to End Alzheimer’s rose to number by using her Alzheimer’s research gift as a national seven on the Peer-to-Peer Fundraising Top Thirty challenge, resulting in an additional $6.3 million of list, an annual benchmark study that ranks the top 30 contributed revenue. Additionally, leadership gifts from peer-to-peer fundraising programs produced by U.S. Zenith members John and Crystal Beuerlein and nonproits. Mary Barton Smith enabled the Association to invest $4.3 million in a new phase of the Dominantly Inherited The Longest Day®, a sunrise-to-sunset team event Alzheimer Network Trials Unit (DIAN-TU) known as held on June 20, the summer solstice, raised nearly DIAN-TU Next Generation. Since its inception, Zenith $3.8 million. More than 10,000 people on over 3,000 Society members have given more than $110 million teams participated in activities ranging from hiking and to advance the eforts of the Alzheimer’s Association, ishing to bridge and crafting in honor of those facing including global research studies. The original Alzheimer’s disease. Good Neighbor Pharmacy came on investments made in these researchers and their studies board as the event’s irst Oicial Sponsor. The American have generated subsequent funding of over $1 billion Contract Bridge League, the event’s inaugural Global from additional sources, including the National Institutes Team, led fundraising eforts with more than $700,000, of Health and the National Institute on Aging. and returning global partner NuStep and its team of nearly 2,000 participants raised over $220,000. New

24 AA000452 The Jerome H. Stone Philanthropy Award for fashion show featuring Naeem Khan’s Resort collection. Alzheimer’s Research recognizes the world’s top Attendees received an Alzheimer’s research update from philanthropists for actively engaging in the Alzheimer’s Dr. Maria Carrillo, Alzheimer’s Association chief science cause through their generous commitments. GHR oicer, and heard from Dottie Carson, an Association Foundation and MetLife Foundation were ambassador and advocate who is living with younger- honored with the award as a result of their signiicant onset Alzheimer’s disease. contributions to the ield. The leadership of these two organizations has inspired other like-minded The 29th annual Alzheimer’s Association Chicago philanthropists across the country to support the cause. Rita Hayworth Gala, chaired by Maggie Murzanski and June Barnard, was held at the Hilton Chicago. With Members of the Founders Society place the more than 800 attendees, the event raised over $1.1 Association in their estate plans, creating a lasting legacy million. The Gala Steering Committee honored the in the ight against Alzheimer’s disease. Estate gifts Cantore Family with the Family Philanthropy Award, totaled $38.3 million, making a philanthropic impact Dr. Lisa Genova with the Rita Hayworth Award and that will support families today and help change the Silverado with the Corporate Award. These awardees course of the disease. were recognized for their support and dedication to the ight against Alzheimer’s disease. The third Part the Cloud gala, chaired by Michaela “Mikey” Hoag, raised over $10.8 million and broke The 24th and inal “A Night at Sardi’s” — a celebrity its own record for the Association’s largest one-day musical revue chaired by Laurie Burrows Grad, James fundraiser. The event brought together a variety of Burrows and Nicholas Grad — was held in Beverly Hills Silicon Valley philanthropists and celebrities, and and raised over $1.5 million. The star-studded event paid included performances by Jimmy Bufett and Ashley tribute to Laurie’s late husband and Sardi’s co-founder, Campbell, who honored her father, country music legend Peter Grad, with the Philanthropy Award and honored Glen Campbell. Since 2012, Part the Cloud, alternating actor Keith Carradine with the Caregiver of the Year yearly between a gala and a luncheon, has raised over Award. The evening was hosted by David Hyde Pierce $17 million and funded 17 grants, including the Part the and featured performances by the cast of “The Big Bang Cloud Challenge on Neuroinlammation, in support Theory,” Joey McIntyre, Jason Alexander, Grace Potter of its mission to advance Alzheimer’s research with the and more. At the conclusion of the event, the torch was highest probability of slowing, stopping or ultimately passed to Hilarity for Charity founders Seth Rogen and curing the disease. Lauren Miller Rogen, inspiring the next generation to continue building critically important awareness for the The 32nd annual Alzheimer’s Association New disease and the Association. “A Night at Sardi’s” has York Rita Hayworth Gala, chaired by Princess raised more than $28 million for the Association’s care, Yasmin Aga Khan and Daryl Simon, was held at support and research eforts. Cipriani 42nd Street. The sold-out event raised over $2.2 million for the Association. The event honored The fourth annual Hilarity for Charity® (HFC) longtime supporters Michele and Larry Herbert with the Los Angeles Variety Show, created by husband-and- Rita Hayworth Award, and B. Smith and Dan Gasby wife team Seth Rogen and Lauren Miller Rogen to with the Champion Award for their commitment to increase awareness of Alzheimer’s disease among a ighting Alzheimer’s disease. Willie Geist, co-host of younger generation, raised more than $2.6 million. The NBC’s “Today” and co-anchor of MSNBC’s “Morning event included performances by James Franco, Miley Joe,” served as emcee and actress, author and Association Cyrus, Bill Hader, HAIM and more. HFC expanded Celebrity Champion Kimberley Williams-Paisley was a to the East Coast with a New York City event, which special presenter. included performances by Michael Che, Leslie Jones and Michelle Wolf. In addition to raising awareness, HFC The Alzheimer’s Association Rita Hayworth partnered with Home Instead Senior Care to award luncheon in Palm Beach, hosted by Princess Yasmin over 56,000 hours of care through the Alzheimer’s and Aga Khan and Carleton Varney, was held at the Colony Dementia Care Relief Grant Program, an initiative to Hotel. Guests at this sold-out event were treated to a provide respite care to Alzheimer’s caregivers. HFC also

25 AA000453 continues to fund programs and advance research. Five new sponsors supported the Alzheimer’s Association International Conference (AAIC) 2015 for a total During its nationwide Forget Me Not Days of 17 sponsors. In addition, three companies made campaign, more than 1,600 Bankers Life agents, contributions to join the Alzheimer’s Association associates and Association volunteers in over 170 cities Research Roundtable, bringing the total to 24 members. collected more than $300,000 in donations and raised A complete list of corporate supporters at $30,000 level awareness of Alzheimer’s by distributing over 200,000 and above is available later in this report. specially marked packets of Forget-Me-Not lower seeds. Bankers Life and its parent company, CNO Financial Group, also pledged $150,000 in corporate donations. The company has raised more than $4.5 million for the Association since 2003.

Revenue from generous corporate partners grew by 38 percent in FY16. In addition, these relationships generated millions of impressions to increase concern and awareness of the disease.

In January, the Association announced a historic strategic alliance with Edward Jones. The St. Louis- based inancial services irm committed cash, in-kind support and associate fundraising that will exceed $5 million over two years to enhance the Association’s care and support programs, and provide educational seminars and materials on brain health and Alzheimer’s disease for Edward Jones’ associates and clients in branch oices nationwide. To maximize its full-mission support of the Association, Edward Jones signed on as the irst-ever National Presenting Sponsor of Walk to End Alzheimer’s and joined the Walk to End Alzheimer’s National Team Program. The multifaceted partnership also includes support of research through the creation of the Edward Jones Alzheimer’s Research Fund to accelerate science toward methods of treatment, prevention and, ultimately, a cure.

In FY16, 20 cause marketing programs raised over $2.4 million. Major retailers, such as Marshalls, eBay for Charity and ALEX AND ANI | CHARITY BY DESIGN continued their support of the Association. Five new organizations joined the cause, including Lokai, Good Neighbor Pharmacy, Valspar, Naxos of America and Everywhere Wireless.

CVS Health Foundation contributed $550,000 to fund Diagnose, Disclose and Direct Connect — a physician outreach program coordinated by six Association chapters.

26 AA000454 27 AA000455 FY15-17 Strategic Plan Outcomes As the leader of the Alzheimer’s movement, the Alzheimer’s Association is committed to do more to expand the depth, breadth and pace of the ight against this devastating disease. The FY15-FY17 Strategic Plan aims to aggressively advance the mission of the Alzheimer’s Association.

The chart below details priority activities underneath each strategic objective and our outcomes in each area for FY16. Our outstanding progress in these areas is a relection of our commitment to the strategic plan, the support of generous and dedicated constituents and our determination to achieve our vision of a world without Alzheimer’s.

FY16 Priority Activities FY16 Target FY16 Outcomes FY16 % of Target Achieved Increasing Concern and Awareness Double media impressions Increase total impressions by 8,961,922,276 media 108% naming the Alzheimer’s 26%. impressions. Association through creative utilization of integrated media, including emerging media, to consistently communicate key messages and calls to action to target audiences in local markets and nationwide. Increase constituent A 25% increase to alz.org 41,548,923 online visits. 106% engagement via the properties. Association’s largest channels to actively drive outcomes 20% growth in e-news 1,051,908 e-news 100% related to all strategic subscriptions. subscriptions. objectives. 25% growth in social media. 895,444 social media visits. 97%

10% increase in grassroots 700,893 grassroots advocates. 101% advocates.

10% growth in mass-market 509,706 participants. 99% signature event participants.

Advancing Public Policy Advancing Public Policy Increase state-speciic Conduct 1,700 state priority- 3,362 meetings with state 198% meetings between Association driven meetings nationwide policy oicials. representatives and members between Association of state government representatives and members nationwide by 50% each of state government year, beginning from a state-speciic baseline scaled by the population for each state and report monthly on progress toward achieving the Association’s policy priorities for each state. 28 AA000456 FY16 Priority Activities FY16 Target FY16 Outcomes FY16 % of Target Achieved Advancing Public Policy Advancing Public Policy On the federal level, develop Recruit and maintain an 392 Congressional Teams 110% a growing volunteer-powered additional ACT Team for added an additional member. Alzheimer’s Congressional two-thirds of Congress. Team (ACT) for each member of Congress by supporting the Ambassador in place for every member. This is to be accomplished through the addition of at least one advocacy leader who has committed to serve in a deined Alzheimer’s Congressional Role. Double federal Alzheimer’s Increase actions to an average 407 average action points. 136% Congressional Team actions of 300 action points for each in order to steadily strengthen member of Congress. relationships with their designated member of Congress. Enhancing Care and Support Enhancing Care and Support Increase the number of Increase service contacts 17,062,437 service contacts 192% service contacts provided provided from 7,738,303 in provided. through by 15%. FY15 to 8,899,048 in FY16. Increase nationwide referrals 8% of referrals to the Increased referrals by 8.2%. 102% from professional health care Association are from a providers to the Association professional health care by 8%. provider. Based on the outcome of Completion of the strategic The strategic dementia care As planned, work is scheduled the strategic dementia care mapping (e.g. care and assessment was completed in to begin in FY17. assessment, identify two support strategic assessment). FY16 resulting in the Care standards supporting quality and Support Operational care and conduct research on Task Force recommendations. three programs. These recommendations will be implemented through existing work streams at the national oice as well as through collaborative chapter/national workgroups.

29 AA000457 FY16 Priority Activities FY16 Target FY16 Outcomes FY16 % of Target Achieved Accelerating Research Accelerating Research Accelerate research funding Expand the national More than $20 million was 168% through the Alzheimer’s campaign for research based raised in FY16. Association International on consultant indings and Research Program to $70 recommendations to raise a million by the inal year of minimum of an additional this plan, growing funding $20 million for research in by $10 million in FY15, $20 FY16. million in FY16 and $40 in FY17, through a nationwide campaign targeting the additional audience of research-interested donors who have not yet fully engaged with the Association, and by engaging chapters in research education, fundraising and support of local research projects approved by the Alzheimer’s Association Medical and Scientiic Advisory Council. Expand the Alzheimer’s Implement plans to achieve 4,501 attendees. 90% Association international AAIC attendance goal of a leadership role as convener minimum of 5,000. to collaborate and coordinate Alzheimer’s research Increase membership in 3,046 ISTAART members. 106% activities through Alzheimer’s ISTAART by 5%. Association International Conference (AAIC), the Alzheimer’s Association Research Roundtable, Alzheimer’s Association International Society to Advance Alzheimer’s Research & Treatment (ISTAART), the National Plan to Address Alzheimer’s Disease, Alzheimer’s & Dementia: The Journal of the Alzheimer’s Association and other programs. Grow nationwide Increase Trial Match 121,754 TrialMatch points. 128% recruitment eforts for clinical engagement by 15%. studies that accelerate study enrollment and transform recruitment for Alzheimer’s disease across the country.

30 AA000458 FY16 Priority Activities FY16 Target FY16 Outcomes FY16 % of Target Achieved Accelerating Research Accelerating Research Explore international Exploration. The Association launched a Not applicable. fundraising eforts to support collaborative funding program the International Research with Alzheimer’s Drug Program. Discovery Foundation and the Alzheimer’s Society (in the UK) for the Alzheimer’s Combination Therapies Opportunities (ACTO) to support innovative clinical trials targeting repurposed combination therapy proposals.

In addition, the Association has increased collaborative eforts with international organizations, including the Michael J. Fox Foundation, Weston Brain Institute, Alzheimer’s Research UK and Brain Canada.

Growing Revenue in Support of the Mission Invest new resources to This priority activity supports Grew Walk to End Alzheimer’s The overall target of this signiicantly grow Walk to the strategic objective of by 12% year over year to a total strategic objective was End Alzheimer’s, identify and growing revenue in support of $78.6 million. achieved at 91%. begin to implement a new of the mission, which has an nationwide second signature FY16 target of increasing Implemented enhanced Walk event, expand planned giving revenue growth by a to End Alzheimer’s training for marketing, launch nationwide minimum of 8%. volunteers and staf. research campaign and engage corporate relationships Grew The Longest Day to support all appropriate (second signature event) activities. revenue by 29%.

Appended and surveyed for demographic and age-related data information among constituents to update targeting for planned giving modeling and leads per the planned giving assessment.

Recruited eight new corporate teams to the National/Global team programs.

Increased fundraising revenue for Walk to End Alzheimer’s National Teams by 28%, raising $6.9 million.

31 AA000459 FY16 Priority Activities FY16 Target FY16 Outcomes FY16 % of Target Achieved Growing Revenue in Support of the Mission Fully implement major and This priority activity supports The number of intermediate The overall target of this intermediate giving program the strategic objective of gifts ($1,000-$9,999) strategic objective was and corporate initiatives growing revenue in support increased by 12%, resulting in achieved at 91%. to realize full potential in of the mission, which has an a 14% increase in revenue. all geographies and build FY16 target of increasing pipeline for future growth. revenue growth by a Initiated several minimum of 8%. enhancements to the Zenith Society to strengthen the stewardship of this high-level group of donors.

Grew corporate initiatives and cause marketing revenue by 38% over the prior year.

Sustain direct marketing, This priority activity supports Achieved highest-ever The overall target of this general development, the strategic objective of revenue year for direct strategic objective was relationship events and growing revenue in support marketing and general achieved at 91%. foundations revenue. of the mission, which has an development revenue. FY16 target of increasing revenue growth by a Generated 5.6% growth minimum of 8%. through national direct marketing eforts.

Generated over 45% revenue growth in relationship event program by strengthening existing relationships with event leadership and committee as well as bringing on new corporate sponsors.

Create and implement a This priority activity supports Provided a variety of The overall target of this set of organizational best the strategic objective of ongoing internal/external strategic objective was practices to ensure growth of growing revenue in support organizational data achieved at 91%. a philanthropic culture. of the mission, which has an comparisons to chapters and FY16 target of increasing board of directors. revenue growth by a minimum of 8%. The national board established expectations and opportunities related to its philanthropy, including the development of an annual philanthropy plan, sharing of key board giving/ getting metrics throughout the year, recognition of board success stories and philanthropy training.

32 AA000460 Treasurer’s Report The inancial health of the Alzheimer’s Association remains strong with the national organization’s Consolidated Statement of Financial Position relecting total assets of $197.5 million as of the iscal year ended June 30, 2016. Total revenues of $177.8 million increased 7 percent from 2015, with $161.8 million from donor contributions fueling the ight against Alzheimer’s disease. Together with our network of 81 chapters, revenues totaled $316.5 million.

Expenses were well managed. Of the total combined expenses (with our chapter network) of $301.9 million, the Alzheimer’s Association expended $229.5 million on programmatic activities to forward our mission. To advance progress in Alzheimer’s disease science, we invested $40.5 million in research, $24.7 million of which was awarded as new research grants to 135 best- of-ield scientiic projects in 12 countries through our International Research Grant Program, including nearly 90 emerging scientists.

The Association continues to meet and exceed minimum standards of 65 percent program expenses set by the BBB Wise Giving Alliance, devoting more than 76 percent of expenses to programmatic activities.

In iscal year 2016, the Association made great progress in our ight to end Alzheimer’s disease. We helped secure a historic increase of $350 million for Alzheimer’s research funding at the National Institutes of Health. As a leader in care and support, we provided services to 4 million individuals afected by Alzheimer’s. We convened more than 4,500 attendees from 88 countries at the Alzheimer’s Association International Conference (AAIC) held in July 2015. And we continued to drive the national conversation about Alzheimer’s with the release of the 2016 Alzheimer’s Disease Facts and Figures report, which revealed the personal inancial impact of the disease on families.

We are honored and grateful that our donors respect our stewardship, embrace our mission and are a vital part of the movement to conquer Alzheimer’s disease.

Thomas J. Winkel Treasurer, National Board of Directors

33 AA000461 Alzheimer’s Disease and Related Disorders Association, Inc. Consolidated Statements of Financial Position June 30, (In thousands)

ASSETS 2016 2015

Cash $ 38,598 $ 38,951 Pledges receivable, net 29,611 37,405 Receivables - Chapters, net 19,572 19,376 Other receivables 2,336 1,363 Notes receivable 266 26 Inventories of education materials, at cost 880 505 Investments 71,219 48,669 Prepaid expenses 4,047 4,694 Assets held in trust 204 226 Fixed assets, net 9,070 7,967 Beneicial interest in split-interest agreements 5,558 5,229 Beneicial interest in perpetual trusts 16,178 16,871

TOTAL ASSETS $197,539 $181,282

LIABILITIES AND NET ASSETS

LIABILITIES Accounts payable $ 2,742 $ 1,128 Grants payable, net 28,987 20,268 Deferred compensation payable 654 526 Accrued expenses 9,904 10,953 Self-insurance reserve 293 290 Accounts payable - Chapters 14,635 14,563 Gift annuity obligations 4,633 5,161 Deferred revenue 2,528 2,415 Deferred rent 1,042 1,361

TOTAL LIABILITIES 65,418 56,665

NET ASSETS Unrestricted 43,887 42,285 Temporarily restricted 58,853 52,785 Permanently restricted 29,381 29,547

TOTAL NET ASSETS 132,121 124,617

TOTAL LIABILITIES AND NET ASSETS $197,539 $181,282

34 AA000462 Alzheimer’s Disease and Related Disorders Association, Inc. Consolidated Statements of Activities Year ended June 30, 2016, with comparative totals for 2015 (In thousands)

2016 Temporarily Permanently 2015 Unrestricted restricted restricted Total total REVENUES, GAINS AND OTHER SUPPORT Contributions $ 107,454 $ 40,651 $ 527 $148,632 $138,816 Less contributions remitted to Chapters (34,788) - - (34,788) (36,640) Add amounts received from Chapters under shared fundraising 47,909 - - 47,909 49,205

NET CONTRIBUTION REVENUES 120,575 40,651 527 161,753 151,381

Conference registration, contributed services and other 13,083 - - 13,083 12,129 Dividends and interest 1,900 1,108 - 3,008 2,818 Net assets released from restrictions 36,427 (36,427) - - -

TOTAL REVENUES, GAINS AND OTHER SUPPORT 171,985 5,332 527 177,844 166,328

EXPENSES PROGRAM SERVICES Research 40,483 - - 40,483 32,535 Public awareness and education 44,664 - - 44,664 40,662 Chapter services 13,224 - - 13,224 11,035 Public policy 9,037 - - 9,037 8,384 Family and healthcare professional services 26,234 - - 26,234 22,470

TOTAL PROGRAM SERVICES 133,642 - - 133,642 115,086

SUPPORTING SERVICES Management and general 11,238 - - 11,238 9,685 Fundraising 25,315 - - 25,315 22,990

TOTAL SUPPORTING SERVICES 36,553 - - 36,553 32,675

TOTAL EXPENSES 170,195 - - 170,195 147,761

EXCESS FROM OPERATIONS 1,790 5,332 527 7,649 18,567

OTHER CHANGES IN NET ASSETS Net realized and unrealized (losses) gains in value of investments (16) 31 - 15 (810) Change in value of split-interest agreements (247) (327) - (574) (490) Change in value of perpetual trust - - (693) (693) (298) Acquisition of dissolved chapters 542 1,032 - 1,574 3,036 Bad debt expense (467) - - (467) (405)

TOTAL OTHER CHANGES IN NET ASSETS (188) 736 (693) (145) 1,033

CHANGE IN NET ASSETS 1,602 6,068 (166) 7,504 19,600

NET ASSETS AT BEGINNING OF YEAR 42,285 52,785 29,547 124,617 105,017

NET ASSETS AT END OF YEAR $ 43,887 $ 58,853 $ 29,381 $132,121 $124,617

35 AA000463 Alzheimer’s Disease and Related Disorders Association, Inc. National and Chapter Combined Revenue and Expense Statements For the year ended June 30, 2016 (In thousands)

(unaudited) National Chapters Elimination Total REVENUES, GAINS AND OTHER SUPPORT Contributions $ 148,632 $ 143,802 $ (1,216) $ 291,218 Contributions remitted to Chapters (34,788) 34,788 - Amounts received from Chapters under - shared fundraising 47,909 (47,909) - NET CONTRIBUTION REVENUES 161,753 130,681 (1,216) 291,218 Conference registration, contributed services and other 13,083 8,183 (736) 20,530 Dividends and interest 3,008 1,728 4,736 TOTAL REVENUES, GAINS AND 177,844 140,592 (1,952) 316,484 OTHER SUPPORT EXPENSES PROGRAM SERVICES Research 40,483 1,216 (1,216) 40,483 Public awareness and education 44,664 26,763 71,427 Chapter services 13,224 - (736) 12,488 Public policy 9,037 5,681 14,718 Family and healthcare professional services 26,234 64,173 90,407 TOTAL PROGRAM SERVICES 133,642 97,833 (1,952) 229,523 SUPPORTING SERVICES Management and general 11,238 12,026 - 23,264 Fundraising 25,315 23,768 - 49,083 TOTAL SUPPORTING SERVICES 36,553 35,794 - 72,347 TOTAL EXPENSES 170,195 133,627 (1,952) 301,870 EXCESS FROM OPERATIONS 7,649 6,965 - 14,614 OTHER CHANGES IN NET ASSETS Net realized and unrealized gains (losses) in value of investments 15 (1,195) - (1,180) Change in value of split-interest agreements (574) 82 - (492) Change in value of perpetual trust (693) (186) - (879) Acquisition of dissolved chapters 1,574 (1,574) - - Bad debt expenses (467) - - (467) Other transfers of net assets - (561) - (561) Total other changes in net assets 145 (3,434) - (3,579) INCREASE IN NET ASSETS $ 7,504 $ 3,531 $ - $ 11,035

The Combined Revenue and Expense Statements Combined Revenue and Expense Statements are unaudited and not part of the national oice of the Alzheimer’s Association audited inancial statements. ‘June 30, 2016 1. Compilation Policy: The combined inancial information for the 12 months ended June 30, 2016, was compiled primarily from audit reports provided to the National Organization by the Association’s 47 chapters and combined with the audited activity of the National Organization for the 12 months ended June 30, 2016. The chapters’ data was obtained from audited and draft inancial statements compiled into a combined report for management reporting purposes. The accounting policies followed by the chapters are not necessarily the same practices followed by the National Organization. 2. Eliminations: All material intercompany transactions were eliminated in this combined statement. 36 AA000464 Alzheimer’s Association Celebrity Champions The Association’s Celebrity Champions enthusiastically embrace our vision of a world without Alzheimer’s disease. Together, we continue to advance scientiic discoveries and care services to aid those with the disease now and in the future.

Trevor Albert Creed Bratton Michael Chiklis Producer, “Glen Campbell…I’ll Actor, musician, NBC’s “The Actor, “Fantastic Four,” FX’s “The Be Me,” “Groundhog Day,” Oice” Shield,” “American Horror Story” “The League of Extraordinary Gentlemen” Coach Frank Broyles Dwight Clark Former football coach and athletic Former NFL wide receiver, San Jason Alexander director, University of Arkansas Francisco 49ers Actor, NBC’s “Seinfeld,” “Pretty Woman,” “Shallow Hal” Kate Burton Karen David Actress, ABC’s “Grey’s Anatomy,” Actress, ABC’s “Galavant,” “Once Anthony Anderson “Scandal,” “127 Hours” Upon a Time” Actor, comedian, ABC’s “Black-ish” Candace Bushnell Thomas Dekker Author, columnist, “Sex and the Actor, The CW’s “The Secret Judd Apatow City,” “Lipstick Jungle,” “The Circle,” FOX’s “Terminator: The Director, producer, writer, HBO’s Carrie Diaries” Sarah Connor Chronicles,” “A “Girls,” “Trainwreck,” “This Is Nightmare on Elm Street” 40,” “Bridesmaids,” “Knocked Up” Keith Carradine Actor, songwriter, CBS’ “Madam Anoop Desai Katie Armiger Secretary,” HBO’s “Deadwood,” Music artist, FOX’s “American Country music artist Showtime’s “Dexter” Idol” season eight

Valerie Azlynn Kyle Chandler Kaitlyn Dever Actress, TBS’ “Sullivan & Son” Actor, Netlix’s “Bloodline,” Actress, ABC’s “Last Man NBC’s “Friday Night Lights,” Standing,” FX’s “Justiied” Scott Bakula “Zero Dark Thirty,” “The Wolf of Actor, NBC’s “Quantum Leap,” Wall Street” Torrey DeVitto “Star Trek: Enterprise” Actress, NBC’s “Chicago Med,” Alexandra Chando Freeform’s “Pretty Little Liars,” Leslie Bibb Actress, ABC Family’s “The Lying The CW’s “The Vampire Diaries” Actress, FX’s “The League,” Game” “Iron Man,” “Iron Man 2,” “Law Izzy Diaz Abiding Citizen” Bradley Cooper Actor, NBC’s “Telenovela” Actor, “American Sniper,” “Joy,” Kyle Bornheimer “American Hustle,” “Silver Linings Colin Donnell Actor, “Casual,” “Angel from Playbook,” “The Hangover” Actor, NBC’s “Chicago Med,” The Hell,” “She’s Out of My League” CW’s “Arrow” Dear Abby Alex Borstein Advice columnist Trevor Donovan Comedian, actress, writer, FOX’s Actor, ABC Family’s “Melissa & “Family Guy,” CW’s “MADtv” Dominic Chianese Joey,” The CW’s “90210,” NBC’s Actor, HBO’s “Sopranos,” “Days of Our Lives” Wayne Brady “Boardwalk Empire,” NBC’s “The Comedian, actor, host, ABC’s Good Wife” Emerson Drive “Whose Line is it Anyway,” CBS’ Grammy-nominated country band “Let’s Make a Deal” Autumn Chiklis Actress, FX’s “The Shield”

37 AA000465 Olympia Dukakis Victor Garber Linda Hart Actress, “Away From Her,” “Steel Actor, NBC’s “Deception,” Singer, actress, CBS’ “Gypsy,” “Tin Magnolias,” “Moonstruck” Showtime’s “Web Therapy,” ABC’s Cup” “Eli Stone,” “Argo,” “Titanic” Christine Ebersole Elisabeth Hasselbeck Actress, USA Network’s “Royal Nina Garcia Co-host, Fox News Channel’s “Fox Pains,” TBS’ “Sullivan & Son,” Creative director, Marie Claire; & Friends,” ABC’s “The View” “The Wolf of Wall Street” judge, Lifetime’s “Project Runway” Tony Hawk Héctor Elizondo Phyllis George Professional skateboarder Actor, “Pretty Woman,” “New Miss America 1971, Former First Year’s Eve,” ABC’s “Last Man Lady of Kentucky, journalist, Liz Hernandez Standing” entrepreneur, author Host, “Access Hollywood”

Shelley Fabares Leeza Gibbons Simon Helberg Actress, ABC’s “Donna Reed,” TV and radio personality, Actor, CBS’ “The Big Bang Theory” “Coach” entrepreneur, Westwood One’s “Leeza Live,” “Hollywood Elaine Hendrix Barrett Foa Conidential” Actress, “The Parent Trap,” Actor, CBS’ “NCIS: Los Angeles” “Inspector Gadget 2” John Glover Jack Ford Actor, The CW’s “Smallville” Marilu Henner Journalist, legal analyst Actress, author, NBC’s “All-Star Bob Goen Apprentice,” ABC’s “Taxi,” CBS’ Vivica A. Fox Host, GSN.com’s “Marianne and “Evening Shade” Actress, HBO’s “Curb Your Bob,” “Entertainment Tonight” Enthusiasm,” ABC’s “Dancing with Emma Mae Jacob the Stars,” “Three Can Play That Allie Gonino Country music artist Game” Actress, ABC Family’s “The Lying Game” Matt Jenkins Dwight Freeney Country music artist NFL defensive end, Atlanta Falcons Yvette Gonzalez-Nacer Actress, Nick Jr.’s “Fresh Beat Band Diamond Jim Soleil Moon Frye of Spies” 2007 Westminster, Best in Show Actress, author, entrepreneur, NBC’s “Punky Brewster,” The Beth Grant Rafer Johnson WB’s “Sabrina, the Teenage Actress, FOX’s “The Mindy USA Olympic Team, gold and Witch” Project,” “Crazy Heart,” “Little silver medalist, decathlon Miss Sunshine,” “Donnie Darko” Emma Fuhrmann Melina Kanakaredes Actress, “Blended,” “The Magic of Bryant Gumbel Actress, CBS’ “CSI: NY,” NBC’s Belle Isle” Journalist, host, HBO’s “Real “Providence,” “Snitch” Sports with Bryant Gumbel” Nichole Galicia Princess Yasmin Aga Khan Actress, model, “Django Don Hany Philanthropist Unchained” Actor, NBC’s “Heartbeat” Naeem and Ranjana Khan Johnny Galecki Samantha Harris Fashion and jewelry designers Actor, CBS’ “The Big Bang Host, “Entertainment Tonight,” Theory,” “Hancock” ABC’s “Dancing with the Stars” Tim Kang Actor, CBS’ “The Mentalist” Peter Gallagher Jackée Harry Actor, “Burlesque,” USA Actress, NBC’s “227,” The Aaron Kaplan Network’s “Covert Afairs,” FOX’s WB’s “Sister, Sister,” The CW’s Producer, CBS’ “Life in Pieces” “The O.C.” “Everybody Hates Chris”

38 AA000466 Alzheimer’s Association Celebrity Champions, continued

Lainie Kazan Luke Macfarlane Rob Morrow Actress, “My Big Fat Greek Actor, ABC’s “Brothers and Sisters” Actor, CBS’ “Northern Exposure,” Wedding,” ABC’s “Desperate CBS’ “Numb3rs” Housewives” Leslie Mann Actress, “How to be Single,” “This Robert Morse James Keach Is 40,” “The Change-Up,” “Funny Actor, AMC’s “Mad Men” Producer, actor, director, “Walk the People,” “Knocked Up” Line,” “Waiting for Forever” Kate Mulgrew Gilles Marini Actress, Netlix’s “Orange Is the Jean Louisa Kelly Actor, ABC Family’s “Switched New Black” Actress, CBS’ “Yes, Dear,” “Mr. at Birth,” ABC’s “Brothers and Holland’s Opus” Sisters,” “Sex and the City” Kunal Nayyar Actor, CBS’ “The Big Bang Georgia King Ronny Marshall Theory” Actress, NBC’s “The New TV producer, NBC’s “Valerie,” Normal,” “Austenland,” HBO’s ABC’s and CBS’ “Step by Step” Oscar Nunez “Vice Principals” Actor, NBC’s “The Oice” Penny Marshall Ricki Lake Actress, director, producer, ABC’s Leslie Odom Jr. Actress, host, “The Ricki Lake “Laverne and Shirley,” “A League Actor, NBC’s “Smash,” FOX’s Show,” VH1’s “Charm School,” of Their Own,” “Big” “Vanished” ABC’s “Dancing with the Stars” Kathy Mattea Timothy Omundson Matt Lanter Country music artist Actor, ABC’s “Galavant,” USA Actor, The CW’s “90210,” “Star- Network’s “Psych” Crossed,” Cartoon Network’s “Star David Mazouz Wars: The Clone Wars,” “The Actor, FOX’s “Gotham,” “Touch” Terrell Owens Roommate” Former NFL wide receiver, VH1’s Callan McAulife “The T.O. Show” Sharon Lawrence Actor, “The Great Gatsby,” “I Am Actress, ABC’s “NYPD Blue,” The Number Four” Janel Parrish WB’s “One Tree Hill” Actress, Freeform’s “Pretty Little Kevin McKidd Liars” Norm Lewis Actor, ABC’s “Grey’s Anatomy,” Actor, ABC’s “Scandal,” “Les “Rome,” “Brave” Jim Parsons Misérables in Concert: The 25th Emmy- and Golden Globe- Anniversary” Joey McIntyre winning actor, CBS’ “The Big Singer, songwriter, actor, “New Bang Theory” Vicki Lewis Kids on the Block” Actress, NBC’s “NewsRadio,” Steven Pasquale Disney Channel’s “Sonny with a Katy Mixon Actor, CBS’ “The People v. Chance,” “Finding Nemo” Actress, CBS’ “Mike and Molly,” O.J. Simpson: American Crime HBO’s “Eastbound & Down” Story,” Netlix’s “Bloodline,” FX’s Katie Lowes “Rescue Me” Actress, ABC’s “Scandal” Natalie Morales Journalist, NBC’s “The Today David Hyde Pierce Richard Lui Show,” “Access Hollywood” Emmy- and Tony-winning actor, Journalist, MSNBC NBC’s “Frasier,” “Curtains,” “The Terry Moran Perfect Host” Co-anchor, ABC’s “Nightline”

39 AA000467 Tony Plana Seth Rogen Aimee Teegarden Actor, ABC’s “Ugly Betty” Actor, comedian, writer, producer, Actress, NBC’s “Friday Night director, “Sausage Party,” Lights,” “Love and Honor” Jesse Plemons “Neighbors,” “Pineapple Express,” Actor, NBC’s “Friday Night “Knocked Up” Tracie Thoms Lights,” AMC’s “Breaking Bad,” Actress, “Safe House,” CBS’ FX’s “Fargo” Elisabeth Röhm “Cold Case,” “Rent” (ilm and Actress, NBC’s “Law & Order,” Broadway), “The Devil Wears Sarah Polley CBS’ “Angel” Prada” Actress, director, “Away from Her,” HBO’s “John Adams” Jon Runyan Lea Thompson Former NFL tackle, Philadelphia Actress, “Back to the Future,” Scott Porter Eagles, U.S. representative NBC’s “Caroline in the City,” Actor, NBC’s “Friday Night ABC Family’s “Switched at Birth” Lights,” The CW’s “Hart of Rex Ryan Dixie,” CBS’ “The Good Wife” NFL head coach, Bufalo Bills Dick Van Dyke Actor, “Night at the Museum,” Grace Potter Raphael Sbarge “Mary Poppins,” CBS’ “Diagnosis Lead vocalist and multi- Actor, ABC’s “Once Upon a Murder” instrumentalist, Grace Potter and Time,” CBS’ “The Guardian” the Nocturnals Ally Walker Jane Seymour Actress, NBC’s “Proiler,” FX’s Carrie Preston Actress, CBS’ “Dr. Quinn, “Sons of Anarchy” Emmy-winning actress, HBO’s Medicine Woman,” ABC’s “True Blood,” CBS’ “The Good “Dancing with the Stars,” Steven Weber Wife” “Wedding Crashers” Actor, NBC’s “Wings,” ABC’s “Brothers and Sisters,” “Happy Josh Radnor Molly Sims Town” Actor, CBS’ “How I Met Your Actress, model, NBC’s “Las Vegas,” Mother,” “Afternoon Delight,” “Yes Man” Whiskey Falls “Liberal Arts” Country music band Patty Smyth Sarah Raferty Rock and roll music artist Kimberly Williams-Paisley Actress, USA Network’s “Suits” Actress, author, director, producer, Jean Smart Where the Light Gets In, “Father Ahmad Rashãd Actress, FX’s “Fargo,” CBS’ of the Bride,” ABC’s “Nashville,” Former NFL wide receiver, “Designing Women,” ABC’s “According to Jim” sportscaster “Samantha Who?,” NBC’s “Harry’s Law” Anna Wilson Ron Rifkin Jazz music artist Actor, NBC’s “Law & Order: Abigail Spencer SVU,” ABC’s “Brothers and Actress, “Oz the Great and Sam Witwer Sisters,” ABC’s “Alias” Powerful,” “This Means War,” Actor, Syfy’s “Being Human,” The “This is Where I Leave You,” CW’s “Smallville” Nicolette Robinson AMC’s “Mad Men” Actress, NBC’s “Perfect Couples” Parker Young Brent Spiner Actor, ABC’s “Suburgatory” Lauren Miller Rogen Actor, “Independence Day: Actress, producer, writer, Resurgence,” “Star Trek: The Next “Superbad,” “Observe and Report,” Generation” “For a Good Time, Call...” April Taylor Country music artist

40 AA000468 Corporate Supporters Annually, the generosity of corporate partners helps the Alzheimer’s Association to advance vital research and provide educational programming, care and support. We greatly appreciate their continuing contributions to our mission.

$1,000,000 and above $30,000-$99,000 Edward Jones AbbVie Marshalls Allergan Amgen Astellas $500,000-$999,999 AstraZeneca CVS Health Axovant Lokai Holdings, LLC. Boehringer Ingelheim Brackett $100,000-$499,999 eBay Inc. ALEX AND ANI, LLC. GE Healthcare Axovant Sciences, Inc. Grandeur Peak Global Advisor Axon Neuroscience Grifols Bankers Life and Casualty Co. KIA Biogen, Inc. MedAvante, Inc. Eli Lilly & Co. Merck Fidelity Investments Novartis Forum Pharmaceuticals Pizer Inc. Genentech, Inc. Piramal Good Neighbor Pharmacy Takeda H. Lundbeck/Otsuka Walgreen Co. Janssen Walmart Foundation Morgan Stanley Global Impact Funding Trust The TJX Companies, Inc. Transpaciic Foundation Inc.

41 AA000469 Alzheimer’s Association Leadership Teams Members of the Alzheimer’s Association National Board of Directors volunteer to serve multi-year terms. They generously support our eforts with their time, talent and passion.

Chair Honorary Directors Stewart Putnam Princess Yasmin Aga Khan (Honorary Vice Chair) Vice Chair Neil G. Bluhm Christopher Binkley Shelley Fabares Edward C. Johnson 3d Secretary David Hyde Pierce Deborah Jones Burton Resnick

Treasurer Medical and Scientiic Advisory Council Thomas J. Winkel Chair Executive Committee Members William E. Klunk, M.D., Ph.D. Bill Buechele Jack Faer Vice Chair Marlana Geha, Ph.D. David Knopman, M.D. David Goltermann Louis Holland Jr. Advisors William E. Klunk, M.D., Ph.D. Suzanne Craft, Ph.D. Jacqueline Kouri Todd E. Golde, Ph.D., M.D. Margaret Noel, M.D. Bruce T. Lamb, Ph.D. Ronald Petersen, M.D., Ph.D. Cynthia Lemere, Ph.D. Kimberly Reed Jennifer J. Manly, Ph.D. Carl E. Tuerk Jr. Eliezer Masliah, M.D. Margaret Pericak-Vance, Ph.D. Directors Mary Sano, Ph.D. Electa Anderson Gerard D. Schellenberg, Ph.D. Helen Brooks Julie Schneider, M.D. Anna Catalano Linda Teri, Ph.D. James Grossmann Kristine Yafe, M.D. David Hunter Hui Zheng, Ph.D. Verna Jones-Rodwell Diana Kerwin, M.D. Immediate Past Chair Sarah Lorance Ralph A. Nixon, M.D., Ph.D. Ralph Nixon, M.D., Ph.D. Robert O’Keefe Ad Hoc Members Steven Osgood Jefrey Kaye, M.D., ISTAART Advisory Council Cecile Perich Zaven Khachaturian, Ph.D., Scientiic Consultant Patrick Peyton Brian Richardson Alzheimer’s Association Research Staf Alan Silverglat Maria C. Carrillo, Ph.D. David Simbro Keith Fargo, Ph.D. Stan G. Thurston Dean Hartley, Ph.D. Joan Uronis James A. Hendrix, Ph.D. Julia Wallace Heather Snyder, Ph.D. Paul Wexler William H. Thies, Ph.D.

42 AA000470 Alzheimer’s Association 225 N. Michigan Ave., Fl. 17 Chicago, IL 60601

The Alzheimer’s Association is the leading voluntary health organization in Alzheimer’s care, support and research. Our mission is to eliminate Alzheimer’s disease through the advancement of research; to provide and enhance care and support for all affected; and to reduce the risk of dementia through the promotion of brain health.

Our vision is a world without Alzheimer’s disease.®

800.272.3900 | alz.org ®

©2016 Alzheimer’s Association. All rights reserved. This is an official publication of the Alzheimer’s Association but may be distributed by unaffiliated organizations and individuals. Such distribution does not constitute an endorsement of these parties or their activities by the Alzheimer’s Association.

AA000471

ALZHEIMER’S ASSOCIATION ANNUAL REPORT

FISCAL YEAR 2017 (July 1, 2016 – June 30, 2017)

AA000472 Alzheimer’s Association

225 N. Michigan Ave., Fl.17 Chicago, IL 60601 alz.org ® 800.272.3900

The Alzheimer’s Association is the leading voluntary Use of national organization funds health organization in Alzheimer’s disease care, during iscal year 2017 support and research. We provide services to those afected by Alzheimer’s, advocate for policy change and scientiic funding, and advance research toward Administrative prevention, treatment and, ultimately, a cure. 6% A donor-supported organization, the Alzheimer's Association allocates its funds in an ethical and Alzheimer’s care, support, responsible manner that exceeds the rigorous standards research, awareness and advocacy of America’s most experienced charity evaluator, the Fundraising 77% Better Business Bureau Wise Giving Alliance. The 17% Association also holds a National Charity Seal from the Alliance.

We are especially grateful to those who helped us 6% advance our mission in iscal year 2017 by making contributions. Total revenues equaled more than $332 million.

Our mission 17% To eliminate Alzheimer's disease through the advancement of research; to provide and enhance care and support for all afected; and to reduce the risk of dementia through the promotion of brain health.

Our vision A world without Alzheimer’s disease®. 77% Join our cause Learn how you can get involved.

2 AA000473 1 AA000474 Letter from the Association President and CEO and Chair of the Board of Directors

FY17 was a year of historic growth and achievement for In addition to research funding, ensuring an accurate the Alzheimer’s Association and our cause, beginning and timely diagnosis for those with Alzheimer’s and with our action on July 1, 2016, to commence other dementias, as well as assisting families at every operation as a single, uniied organization. With stage of the disease, remain top policy priorities. all of our dedicated volunteers and supporters now This year, the Association, along with our advocates working together in a single entity, we are capable of and AIM, continued to drive support for the Health accomplishing even more than before. We are already Outcomes, Planning, and Education (HOPE) for reaching even more families facing Alzheimer’s and Alzheimer’s Act. We achieved a historic milestone in dementia and accelerating research that will lead us January 2017 when the Centers for Medicare & to better detection, treatment and, ultimately, the end Medicaid Services (CMS) announced coverage of of this devastating disease. As evidenced by our FY17 comprehensive care planning services for Medicare achievements and successful outcomes, every action we beneiciaries diagnosed with cognitive impairment, take is mission-focused and completed with an ampliied Alzheimer’s or another dementia — the largest element urgency to end the Alzheimer’s crisis as soon as possible. of the HOPE for Alzheimer’s Act.

In fall 2016, the Association assumed a bold new face As the world’s largest nonproit funder of Alzheimer’s with our First Survivor campaign. Proclaiming research and the nonproit with the highest impact that “the irst person to survive Alzheimer’s disease is in Alzheimer’s research worldwide, as measured by out there … but we won’t get there without you,” the Thomson Reuters InCites (formerly Web of Science), campaign focuses on our dedication to those facing the Association remains dedicated to supporting the Alzheimer’s today and our determination to end the most promising science to further the ield. In FY17, disease by bringing new supporters to the cause. As we have $110 million invested in nearly 400 ongoing a result of this year’s strategic initiatives to increase Association-funded projects across 18 countries, concern and awareness, traic to our website, alz.org, including new investments of more than $28 reached more than 42 million visits and our social media million in nearly 130 scientiic investigations, following grew to nearly 1 million. In addition, the through the Association’s International Research Association garnered more than 9.6 billion total media Grant Program. One of those, the Imaging impressions, relecting our ability to shape and share Dementia — Evidence for Amyloid Scanning timely information through channels such as our annual (IDEAS) Study, has the potential to change health care Alzheimer’s Disease Facts and Figures report, the pre- outcomes for people living with the disease and their eminent source on the impact of Alzheimer’s and other families by securing evidence of the value of amyloid dementias. PET scans as a diagnostic tool. Three IDEAS add-on studies were announced this year to expand the impact Forging ahead as a uniied organization, our voice is of this core study. stronger than ever as we advocate for policy change across all levels of government. Together with the The Association’s deep research investment portfolio — Alzheimer’s Impact Movement (AIM), the Association’s made possible by our generous supporters — includes advocacy arm, and our nationwide network of advocates the irst-ever Alzheimer’s Association Sex and — who came to Washington, D.C., in record numbers Gender in Alzheimer’s (SAGA) research grant for our 2016 Advocacy Forum — we continue to awards. In FY17, we distributed $2.2 million to achieve major milestones toward securing the federal nine projects that will advance our understanding of funding needed to address the Alzheimer’s crisis. This the disproportionate efect of Alzheimer’s disease on year, a historic $400 million increase for Alzheimer’s women. In addition, in partnership with philanthropist research at the National Institutes of Health (NIH) was Mikey Hoag, we announced four new Part the Cloud signed into law, evidence of our relentless persistence in Translational Research Funding for Alzheimer’s the ight to end this terrible disease. Disease Awards totaling more than $3 million. These

2 AA000475 awards will advance Alzheimer’s research with the Hayworth Luncheon in Palm Beach, raised more highest probability of slowing, stopping or ultimately than $3 million. Walk to End Alzheimer’s®, our curing the disease. priority signature event, continued to show impressive gains in both revenue and participants, raising a Care and support remain a mainstay of the Association’s record-breaking $83.6 million, in addition to critical mission through our commitment to ensuring people awareness in communities across the country. Our other facing dementia are prepared and informed, and to signature event, The Longest Day®, continued to reaching more families afected by the disease. The inspire creativity and commitment among constituents, new CMS coverage of cognitive assessments and bringing in $4.7 million for Alzheimer’s care, support care planning mentioned above has the potential to and research. transform the patient and caregiving experience. To help physicians deliver these services, the Association The progress made in FY17 across all mission areas convened an expert task force to create the Cognitive relects our focused and relentless pursuit of our vision Impairment Care Planning Toolkit, which includes of a world without Alzheimer’s. We are determined and validated measures as well as new assessment tools. better equipped than ever before to continue building on this momentum in FY18, and know that with the In addition, we launched a new continuing medical help of our committed and ever-increasing base of education course, Challenging Conversations about volunteers, donors and supporters, we will one day end Dementia, which will prepare health care professionals this disease. to conidently approach detection, diagnosis and care planning for people with cognitive impairment, Sincerely, Alzheimer’s and other dementias. The Association also expanded its educational oferings for people facing the disease and those with memory concerns by launching our new LiveWell Online Resources, which we developed with input from our National Early-Stage Advisory Group.

In FY17, individuals, families, companies and Harry Johns Christopher Binkley communities across the country contributed to total President and CEO Chair, Board of Directors revenues of more than $332 million, increasing the critical funding needed to drive our strategic initiatives forward. Recognizing the urgency of the Alzheimer’s crisis, philanthropists took their support to another level, as evidenced by the growth of the Zenith Society, the Association’s highest and most involved level of giving, to 72 members. A greater number of donors also stepped forward to include the Association in their estate plans, gifting $43.4 million through our Founders Society. We also engaged more than 740,000 donors through our direct marketing eforts, which resulted in the largest amount given through this channel in the Association’s history.

Our special and mass-market events provide supporters unique opportunities to engage with and contribute to the cause. The Part the Cloud movement continued to grow as its biennial luncheon raised more than $800,000 for the Association. Our Rita Hayworth Galas in New York and Chicago, as well as the Rita

3 AA000476 Report Overview The FY17 Annual Report details mission-related accomplishments within the ive strategic objectives of the Alzheimer’s Association: increasing concern and awareness, advancing public policy, enhancing care and support, accelerating research and growing revenue to meet mission goals. These initiatives drive the Association’s eforts to eliminate Alzheimer’s and ofer help and hope to all those afected by this devastating disease. To fuel these objectives, the Association receives contributions through numerous fundraising activities and channels around the world.

Increasing Concern and Awareness Accelerating Research The Association drives the nationwide discussion of The Alzheimer’s Association is the world’s largest Alzheimer’s and other dementias and establishes the nonproit funder of Alzheimer’s research and the organization as a dedicated and reliable resource to nonproit with the highest impact in Alzheimer’s support community needs. By growing the conversation research worldwide, behind only the Chinese and about the number of afected individuals, and the United States governments as measured by Thomson staggering and growing economic and societal impact Reuters InCites (formerly Web of Science). In our role of Alzheimer’s, the public and policymakers can take as the leading convener, collaborator and coordinator, appropriate actions to change the course of the disease. we unite the global research community to accelerate Families can gain the knowledge needed to seek the pace of discovery toward methods of treatment, diagnosis, begin available treatments and plan for the prevention and, ultimately, a cure. future. Awareness of the Association helps these families to access needed resources during their journey with the Growing Revenue in Support of the Mission disease. Individuals, corporations and foundations further the Association’s mission through their dedicated Advancing Public Policy involvement and support. From Walk to End The Association is the leading voice for Alzheimer’s Alzheimer’s events to galas, the Association calls on disease advocacy, successfully ighting for critical constituents to help raise funds to ight Alzheimer’s. Alzheimer’s research, care and support initiatives at the These generous donors also support the mission through state and federal level. The organization is relentless individual, family and estate gifts, demonstrating their in its eforts to make Alzheimer’s a national priority powerful, ongoing commitment to ending Alzheimer’s while speaking up for the needs and rights of people by advancing research and enhancing the Association’s with Alzheimer’s and their families. Across the country, care and support eforts. the Association mobilizes hundreds of thousands of Alzheimer’s advocates in the movement for better care and support and increased research funding to end the disease.

Enhancing Care and Support The Association is instrumental in enhancing care and support for all those afected by Alzheimer’s disease and other dementias. Through our commitment to reliable resources, support and information, we are available wherever and whenever we are needed in communities nationwide, In addition to our respected role in face-to-face support services across the country, we provide support 24 hours a day, seven days a week, 365 days a year through our award-winning website and Helpline.

4 AA000477 5 AA000478 Increasing Concern and Awareness The Association released its annual Alzheimer’s Disease Facts and Figures report, the deinitive compilation of national statistics and information conveying the impact of Alzheimer’s disease and other dementias on individuals, families, government and the nation’s health care system. The 2017 edition included a special report on the next frontier of Alzheimer’s research that focused on scientiic advances and the use of biomarkers in improving how Alzheimer's is identiied and diagnosed. Since its inaugural 2007 release, the report has become the pre-eminent source covering the broad spectrum of Alzheimer’s disease issues.

In June 2017, Alzheimer’s & Brain Awareness rates for Association content. Additionally, peer-to- Month, one of the Association’s leading consumer peer fundraising made a signiicant impact with the engagement platforms to raise concern and awareness, introduction of Facebook Fundraisers, which led to a spotlighted the dramatic impact Alzheimer’s has record-breaking #GivingTuesday. on families, the unique role they play in navigating challenges related to the disease, as well as support and The Association garnered more than 9.6 billion total resources the Association provides to help all afected. media impressions in FY17, continuing to deliver Findings from an Association survey released critical information to the public. This included during the month found that 2 out of 3 caregivers felt paid and earned television, radio, print and online isolated or alone in their situation, and more than 4 in impressions. 5 caregivers would like more support with caregiving tasks, particularly from their family. The Association The Association’s brand campaign, First once again launched a branded Facebook proile Survivor, increased awareness of the Association frame, encouraging people to go purple, and by the and positioned it as the leader in the ight against the end of the month, nearly 200,000 frame activations disease. The campaign’s advertising included a mix of were seen in Facebook newsfeeds a total of 40 million TV, digital display, video and audio, and print through times. Earned media impressions totaled more than partners such as Google Display Network, YouTube, 121 million, and Twitter trends #EndAlzheimers and Pandora, TIME and People. #MyAlzStory combined for more than 132 million impressions. The Association proudly served as a national partner for the PBS documentary “Alzheimer’s: Every For many individuals, the Association’s website, Minute Counts,” an important ilm that illuminated alz.org, is the irst point of contact with the the signiicant and growing burden of Alzheimer’s organization and an ongoing source Alzheimer’s- disease on families, communities and the United related information, making it invaluable to people States. The Association collaborated with PBS to living with Alzheimer’s, their caregivers and anyone develop a viewing guide and other resources, and to interested in learning about the disease and other build community engagement, education and social dementias. Visits totaled more than 42 million in media initiatives that extended the ilm’s reach and FY17. impact. The ilm also included a segment featuring the Association’s 24/7 Helpline. The Association’s impressive social media following on Facebook, Tw itter and Instagram grew to more President Ronald Reagan declared November as than 977,000, representing a 9 percent increase over National Alzheimer’s Disease Awareness Month FY16, and social traic to alz.org grew by 37 percent, in 1983 as a result of the Association’s eforts. To resulting in 5 million visits. Social media engagement commemorate National Alzheimer’s Disease numbers continued to climb, as evidenced by an Awareness Month and National Family Caregivers increase in usage of campaign hashtags, sharing of Month in FY17, the Association focused on the user-generated content and overall engagement unique challenges facing Alzheimer’s and dementia

6 AA000479 caregivers with an emphasis on the importance of provides training and consulting on LGBT aging and recognizing and managing caregiver stress. The inclusion issues to service providers and organizations. Association created an interactive web page The program recognizes qualifying organizations such celebrating caregivers where visitors could as the Association with a SAGECare credential based leave personal messages and highlight stories from on the type of training received and the percentage of caregivers. In addition, the Association ofered a staf trained at each chapter. Sixty Association chapters comprehensive list of caregiver stress warning signs and the home oice have earned the SAGECare and tips for addressing them, as well as an interactive credential. In addition, the Association co-presented Caregiver Stress Check to help caregivers identify with SAGE on Alzheimer’s and the LGBT community areas where they need help and resources. at the 2016 LeadingAge Annual Meeting and EXPO and at the 2017 American Society on Aging in The Association continued to raise awareness about America conference. Alzheimer’s disease with Major League Baseball clubs throughout the 2017 season. Nineteen teams For the eighth consecutive year, the Association was joined the movement to help end Alzheimer’s through recognized by The NonProit Times as one of the diferent initiatives, including pregame ceremonies, “Best Nonproits to Work For.” The Association irst pitches, public service announcements, concourse achieved the ranking of the number one large info tables, warning track parades, donated game/ nonproit employer to work for, marking the suite tickets and painting the stadium purple with seventh year in a row the organization has placed irst Association logos and purple shirts. The Atlanta or second in that category. Employees rated companies Braves, Baltimore Orioles, Boston Red Sox, Chicago on areas such as leadership planning, culture and White Sox, Cincinnati Reds, Colorado Rockies, communications, compensation and recognition, Detroit Tigers, Houston Astros, Philadelphia Phillies, employee-supervisor relationships, training and Los Angeles Dodgers, Miami Marlins, Milwaukee education, work/life balance and their overall Brewers, Minnesota Twins, New York Yankees, satisfaction. San Diego Padres, San Francisco Giants, St. Louis Cardinals, Tampa Bay Rays and Washington The Association entered into year-round content Nationals partnered with the Association to raise partnerships with two companies that provide digital awareness of the cause. content to health care provider oices nationwide. Outcome Health (formerly ContextMedia:Health) The Association welcomed the National Hispanic and PatientPoint both provide Association-branded Council on Aging (NHCOA) as a national partner video and digital content on wall boards and tablets to better reach and engage the Latino community. in thousands of waiting rooms and exam rooms across Incorporated in 1980, NHCOA is the leading national the country. These partnerships garner an average of organization working to improve the lives of Hispanic more than 6 million impressions per month. older adults, their families and their caregivers. The partnership’s primary focus is to build a network of Latino community health workers trained to deliver Alzheimer’s disease education.

The Association collaborated with the U.S. Food and Drug Administration Oice of Minority Health for a tweet chat in recognition of National Hispanic Heritage Month (Sept. 15-Oct. 15). The chat focused on the impact of Alzheimer's and other dementias on the Latino community.

SAGE (Services and Advocacy for Gay, Lesbian, Bisexual, and Transgender Elders), an Association national partner, launched SAGECare, a program that

7 AA000480 8 AA000481 Advancing Public Policy In response to the tireless eforts of the Alzheimer’s Association, its dedicated advocates and the Alzheimer’s Impact Movement (AIM), the Association’s advocacy arm, Congress approved and the president signed into law a historic $400 million increase for Alzheimer’s research at the National Institutes of Health (NIH) as part of the federal iscal year 2017 budget. This is the largest-ever increase for federal Alzheimer’s research funding and represents a nearly threefold increase in federal funding in the last ive years. This bipartisan efort was spearheaded by Senate Appropriations Labor, Health and Human Services, Education and Related Agencies Subcommittee Chairman Roy Blunt (R-Mo.) and Ranking Member Patty Murray (D-Wash.), and by House Appropriations Labor, Health and Human Services, Education and Related Agencies Subcommittee Chairman Tom Cole (R-Okla.), and House Appropriations Committee Ranking Member Nita Lowey (D-N.Y.).

As a result of growing momentum behind the Health Congress passed the 21st Century Cures Act, Outcomes, Planning, and Education (HOPE) for legislation that will bolster medical research to Alzheimer’s Act, a new Medicare service was announced accelerate the discovery, development and delivery of by the Centers for Medicare & Medicaid Services new treatments and cures for Alzheimer’s and other (CMS), allowing those diagnosed with dementia and diseases. The Association was an early supporter of their caregivers to receive comprehensive care planning the Ensuring Useful Research Expenditures is Key for services through a medical visit. The Association and Alzheimer’s (EUREKA) Act, which was incorporated AIM played an instrumental role in achieving this into the Cures Act and will help to advance research milestone. Association advocates and staf held thousands breakthroughs for Alzheimer’s disease and encourage of congressional meetings to secure support for the public-private partnerships. HOPE for Alzheimer’s Act since the bill’s introduction in 2009, and provided expertise on how clinician The Association and AIM endorsed the Recognize, reimbursement for care planning would positively afect Assist, Include, Support, and Engage (RAISE) people living with cognitive impairment. Since the Family Caregivers Act of 2017. This bipartisan bill decision by CMS, the Association has worked with the would require the development and implementation of government to ensure the ruling has maximum impact a coordinated national strategy to recognize and support by developing tools and communicating with clinicians. family caregivers. Read the Enhancing Care and Support section for more information. The National Institutes of Health released the second Professional Judgment Budget for Alzheimer’s The Association and its advocates led growing eforts disease, recommending an increase of $414 million to advance the Palliative Care and Hospice in Alzheimer’s research resources at the NIH in federal Education and Training Act (PCHETA), iscal year 2018. This budget is a direct result of the reintroduced in FY17 by Sens. Tammy Baldwin Alzheimer’s Accountability Act, legislation spearheaded (D-Wis.) and Shelley Moore Capito (R-W.Va.) and by the Association and its advocates. The NIH Reps. Eliot Engel (D-N.Y.) and Tom Reed (R-N.Y.). released this request during a meeting of the National PCHETA would ensure an adequate, well-trained Alzheimer’s Project Act Advisory Council, where palliative care workforce through training, education Alzheimer’s Association President and CEO Harry Johns and awareness, and enhanced research. The Association and former Alzheimer’s Association National Early- recognizes that people facing Alzheimer’s or other Stage Advisor Myriam Marquez, both council members, dementias often rely heavily on hospice at the end of life, participated in conversations about the proposal. To and PCHETA would take critical steps to ensure the date, only two other diseases have received NIH availability of high-quality services and support. professional judgment budgets: cancer and HIV/AIDS. This recommendation continues to lay the groundwork

9 AA000482 to meet the goals of the National Plan to Address public health crisis. As the leading organization in Alzheimer’s Disease. Alzheimer’s advocacy, the Association, along with its advocates, collaborates with state oicials to develop and The largest number of attendees ever — 1,300 advocates implement a plan for every state and to update those from all 50 states plus the District of Columbia — plans periodically. New plans in FY17 included Montana gathered at the 2017 Alzheimer’s Association and New Jersey, and Illinois published an update to Advocacy Forum, the nation’s premier Alzheimer’s their state plan. In total, 46 states plus the District of advocacy event, to learn about the Association’s and Columbia and Puerto Rico have published plans. AIM’s policy priorities and meet with their elected oicials. The Association held 2,648 meetings with members of Congress and their stafs in Washington, During the Forum, MSNBC anchor and Association D.C., and district oices. These meetings were Celebrity Champion Richard Lui shared his conducted primarily by advocates, Ambassadors experiences with caregiving and the impact of (volunteer leaders who develop trusted relationships Alzheimer’s disease on his family. Former Clinton with their assigned congressional oice through White House press secretary Mike McCurry delivered ongoing, personal contacts) and members of Alzheimer’s a keynote address focusing on the political climate Congressional Teams (groups of advocates who assist in in Washington and how advocates can maximize district grassroots activities). To further extend the reach the outcomes of their work with government of the Association and its legislative priorities, staf and representatives. advocates attended 872 community events across the country — town halls or other events hosted or At the National Alzheimer's Dinner, part of the attended by a member of Congress. The Association Advocacy Forum, leaders in the ight to end Alzheimer’s and its advocates made an additional 8,429 points were recognized for their eforts in front of a crowd of contact with members of Congress through letters of advocates and policymakers. Honorees included to the editor and op-eds, social media and hosting renowned journalist and Alzheimer’s activist Maria members at Association events. Shriver, “Access Hollywood” host and Association Celebrity Champion Liz Hernandez, Reps. Tom Cole To enable the development of the irst-ever nationwide (R-Okla.) and Nita Lowey (D-N.Y.), and former databases with state-level data on cognitive decline and Alzheimer’s Association National Early-Stage Advisor caregiving, the Association partnered with the Centers and advocate Myriam Marquez. Actor, longtime for Disease Control and Prevention (CDC) to attain advocate and Association Celebrity Champion Peter use of each Behavioral Risk Factor Surveillance Gallagher served as emcee. System (BRFSS) Cognitive and Caregiver Module by all states at least once in 2015 or 2016. A Alzheimer’s advocates washed Capitol Hill in purple strong response from the Association led to 51 states on the inal day of the Forum, known as Hill Day, and territories adopting the Cognitive Module and 40 an opportunity to meet with lawmakers and their states ielding the Caregiver Module during the two- stafs, share their personal experiences with the disease year period. In 2017, the Association was able to work and speak up for increased research funding and with BRFSS oices in “gap” states to secure use of improved access to care and support. Advocates also the Caregiver Module by seven additional states and attended a United States Senate Special Committee territories. on Aging Hearing, The Arc of Alzheimer’s: From Preventing Cognitive Decline in Americans to In 2013, the Alzheimer’s Association and the CDC’s Assuring Quality Care for those Living with Healthy Aging Program released The Healthy Brain the Disease. They were joined by Maria Shriver and Initiative: The Public Health Road Map for State and caregiver Phyllis Gallagher, who testiied on behalf of National Partnerships, 2013-2018, the second in a the Association. series of road maps to advance cognitive health as a vital, integral component of public health by outlining how State Alzheimer’s plans provide a comprehensive state and local public health agencies and their partners blueprint for addressing Alzheimer’s disease as a growing can address Alzheimer’s and other dementias. The

10 AA000483 Association has been instrumental in persuading state and local public health departments to promote early detection and diagnosis; educate the public about brain health; train health care providers and irst responders; and encourage advance care planning. In FY17, at least 65 Road Map actions were taken, compared to an estimated 35 in FY16 and 17 in FY15.

The World Dementia Council (WDC) published a statement on the importance of care and support for those afected by dementia and their families. The Global Care and Support Statement was created by WDC’s Care Global Team, a group led by Alzheimer’s Association President and CEO Harry Johns, and states that everyone afected by dementia has a human right to receive the highest quality care and support possible; to be treated with dignity; and to be entitled to full and efective participation and inclusion in society.

Member countries of the World Health Organization (WHO) took the signiicant step of approving the irst global action plan on dementia. This action will elevate the issue and bring help to nations around the world, particularly low- and moderate-income countries, which represent two-thirds of worldwide dementia growth. The Association was among a select group of nonproit organizations asked to provide input on the plan.

11 AA000484 12 AA000485 Enhancing Care and Support In FY17, the Alzheimer’s Association provided high-quality care and support to 3.6 million individuals afected by Alzheimer’s disease, with its award-winning website, alz.org, and free nationwide 24/7 Helpline (800.272.3900) acting as gateways to the organization’s robust network of resources. The Association achieved a 61 percent increase in interactions with its services, which include requests for information and referrals; care consultations; and participation in support groups, education programs and early-stage engagement. Based on surveys, constituents are highly satisied with Association programs and services and would recommend them to others.

The Association’s national 24/7 Helpline is central media campaigns. In addition, the Association’s in achieving its strategic goal to reach and provide Alzheimer’s Disease Pocketcard app for health care support to the growing number of people afected professionals, named one of the best Alzheimer’s by Alzheimer’s. Stafed by specialists and master’s- apps for iPad in 2016, continues to put helpful level clinicians around the clock, 365 days per year, resources at the ingertips of clinicians. The app was the Helpline received nearly 300,000 calls in FY17. downloaded more than 19,400 times, and there were Call volume included a 24.3 percent increase in over 1,500 unique web users of its online portal. care consultations from the previous year, allowing Ongoing eforts to promote Association programs and the Association to deliver personalized, in-depth services to health care professionals have contributed to support to more individuals. The Helpline is partially 103 percent growth in patient referrals to the Association funded by a ive-year, $4.9 million federal grant since FY15. from the Department of Health and Human Services Administration for Community Living. The Association is committed to ensuring the safety of individuals living with Alzheimer’s and other dementias. As a result of the eforts of the Alzheimer’s Association In FY17, with funding from the U.S. Department of and its advocates, the Centers for Medicare & Justice, the Association and MedicAlert Foundation® Medicaid Services (CMS) announced it would cover launched the Law Enforcement Agency Portal comprehensive care planning services to Medicare (LEAP) program. The program gives approved beneiciaries with cognitive impairment. To help health law enforcement agencies access to an online portal care professionals fulill these services, the Association through which they can enroll at-risk members of their convened an expert task force to develop the Cognitive community in MedicAlert® + Alzheimer’s Association Impairment Care Planning Toolkit, which Safe Return®, a 24-hour nationwide emergency includes easy access to validated measures and newly response service for individuals with Alzheimer’s or designed assessment tools. Read the Advancing Public Policy other dementias. The Association also continued to section for more information. work closely with CMS to ensure that the federal government understands the nature of dementia, In May 2017, the Association added to its clinician wandering and the need to balance safety and autonomy resource oferings with the release of Challenging in home- and community-based services (HCBS) Conversations about Dementia, a continuing settings. In December 2016, CMS issued guidance medical education (CME) course that prepares health around safety concerns for home- and community-based care professionals to conidently approach detection, settings that serve individuals at risk for wandering, diagnosis and care planning for patients with cognitive including people living with dementia. impairment, Alzheimer’s and other dementias. Another pilot project, Diagnosis, Disclose and Direct The Association continues to grow its suite of online Connect, created with support from CVS Health resources to provide information and support to as Foundation, provided education to 7,000 clinicians many people facing dementia as possible. Thanks through CME events, oice visits, staf trainings and to the generosity of Cigna Foundation and input

13 AA000486 from people living with dementia, the Association launched LiveWell Online Resources, a collection of free, interactive tools that help users navigate the personal and emotional challenges accompanying an Alzheimer’s diagnosis and provides a personalized list of recommended steps they can take to live well with the disease. With support from MetLife Foundation, the Association also launched Evaluating Memory and Thinking Problems: What to Expect, an online tool that helps individuals who are experiencing memory and thinking problems, or who have failed an initial cognitive assessment, prepare for a medical evaluation by giving an overview of the types of tests a clinician may order to determine the cause of cognitive issues.

ALZConnected®, a free online community for people living with dementia and their caregivers, continues to thrive with 10,893 new members — a 33 percent increase over FY16 — and more than 61,000 forum posts by community members. Alzheimer’s Navigator®, an online assessment tool allowing people with the disease and caregivers to create personalized action plans, gained 31,431 registrants — a 34 percent increase over the previous iscal year — as well as a 161 percent increase in the number of surveys taken by users in search of information and support tailored to their needs. The Association also improved search functionality for its Community Resource Finder in order to better assist families in inding dementia resources, programs and services.

The Alzheimer’s Association National Early- Stage Advisory Group, composed of individuals living in the early stage of Alzheimer’s disease and their care partners, is dedicated to sharing their experiences in order to raise awareness, reduce stigma and provide guidance on the development of Association programs and services. Advisors played a pivotal role in the Association’s progress toward its public policy goals, sharing their personal stories with elected oicials and in public forums. In FY17, Early-Stage Advisors participated in more than 550 national and local news stories, achieving 42 million media impressions. In addition, the group provided feedback to the Coalition Against Major Diseases (CAMD) on the development of an informed consent document, which would enable the sharing of critical patient data and samples to advance clinical research.

14 AA000487 15 AA000488 Accelerating Research In aggressive pursuit of its vision of a world without Alzheimer’s, the Association made its largest-ever research investment in FY17, granting more than $28 million to nearly 130 scientiic investigations. Investments included awards to 112 projects funded through the International Research Grant Program, representing proposals ranked highest by a peer-reviewed process in an extremely competitive ield of 486 applications submitted from 1,005 letters of intent. Since 1982, the Association has invested over $405 million in more than 2,600 scientiic investigations. Currently, the Association is investing over $110 million in nearly 400 active best-of-ield projects in 18 countries.

The Association continued a fruitful partnership with progression of brain diseases; and the Caregivers' Brain Canada to increase funding for Alzheimer's and Reactions and Experience: Imaging Dementia – dementia research in Canada and to achieve a broader Evidence for Amyloid Scanning (CARE) Study, a impact across the global research community. The unique opportunity to integrate clinical science with data partnership supports top-ranked Canadian researchers on how individuals and caregivers make decisions about, and their teams through the Association's International and cope with, the onset and progression of Alzheimer’s. Research Grant program. Brain Canada’s contribution comes from the Canada Brain Research Fund, with The Association continued its visionary leadership in the inancial support from Health Canada. ield by announcing its irst-ever Alzheimer’s Association Sex and Gender in Alzheimer’s (SAGA) research The Imaging Dementia – Evidence for Amyloid grant awards, providing $2.2 million to nine projects Scanning (IDEAS) Study, which the Association is to advance understanding of the disproportionate leading and partially funding, will help determine the efect of Alzheimer’s disease on women. According to clinical value of using brain amyloid PET in diagnosing Alzheimer’s Disease Facts and Figures, almost two-thirds and managing treatment of individuals age 65 and older of the more than 5 million Americans with Alzheimer’s with mild cognitive impairment (MCI) or dementia are women. The majority of the SAGA investigations of uncertain cause. This milestone study launched in will examine relationships between hormones, genetics February 2016 and participating dementia specialists and the development of the disease. Other key themes began enrolling eligible patients the following month. include diferences in men’s and women’s brains that The study aims to compile PET scan results from more may contribute to the development or progression of the than 18,000 cognitively impaired individuals with an disease, and sex-speciic responses to Alzheimer’s risk unclear diagnosis. As of June 2017, IDEAS had more factors. than 12,000 volunteer participants and over 11,200 amyloid PET scans had been completed. More than 650 In partnership with philanthropist Michaela “Mikey” dementia expert clinics and over 375 PET centers have Hoag, the Association announced four new Part the been activated for the study. Cloud Translational Research Funding for Alzheimer’s Disease awards. This international IDEAS announced three add-on studies to funding initiative aims to increase research eforts in expand the impact of the core study. The additional Phase I and Phase II human clinical trials directed toward studies include the Amyloid Neuroimaging and Alzheimer’s disease and other dementias. The four new Genetics Initiative (ANGI) Study, which will awards total over $3 million and are the ifth iteration correlate the clinical information and brain imaging data of the Part the Cloud movement, which has generously collected in the IDEAS study with genetic information funded more than $20 million in research awards since its obtained from more than 3,000 study participants inception in 2012. in order to identify genetic factors that contribute to cognitive impairment, dementia and other disorders; the The Association convened the second Military- Brain Health Registry (BHR), an online registry Relevant Risk Factors for Dementia meeting in and database for recruiting, screening and monitoring Washington, D.C. Increasing evidence suggests that

16 AA000489 military-related factors such as traumatic brain injury The Alzheimer’s Association International (TBI) or post-traumatic stress disorder (PTSD) may Conference® (AAIC®) — the premier annual forum increase the risk for developing cognitive impairment for the presentation and discussion of Alzheimer’s and possibly dementia, including Alzheimer’s. The and dementia research — is the cornerstone of the meeting brought together a wide range of experts to Association’s position as the foremost international share the latest research and identify knowledge gaps in catalyst and convener in the ield. More than 5,000 the ield. Topics of discussion included risk factors and attendees representing 70 countries gathered in Toronto, biological mechanisms that may impact the development Canada, for AAIC 2016, with scientists and researchers of Alzheimer’s and other dementias later in life in U.S. exhibiting their knowledge at 1,693 poster presentations, military and veterans, and the status of current and 59 oral sessions, 20 featured research sessions and 17 emerging biomarkers. symposia, plenary and focused topic sessions. The AAIC 2016 program also included a record-breaking 2,600 The National Institutes of Health (NIH) announced a abstracts. In sheer numbers — attendance, programs and $40 million, ive-year grant for a new stage of research cutting-edge research — this was the most successful for the Alzheimer’s Disease Neuroimaging Alzheimer’s conference to date. Initiative (ADNI). The grant will be broken into two awards that will fund ADNI3, an extension of the Research announced at AAIC 2016 covered numerous global research efort supporting the investigation and ground-breaking results, including studies reporting development of treatments to slow or stop the progression that people whose work requires complex thinking and/ of Alzheimer’s. The sponsorship of ADNI is part of the or activities are better able to withstand the onset of Association’s global research strategy to defeat the disease. Alzheimer’s disease. Other research highlighted gender diferences related to Alzheimer’s; the efects of regular The Dominantly Inherited Alzheimer Network physical activity and managing cardiovascular risk Trials Unit (DIAN-TU), led by researchers at factors (diabetes, obesity, smoking and hypertension) on Washington University in St. Louis and partially funded reducing the risk of cognitive decline as well as dementia; by the Association, tests new approaches to diagnosing and the introduction of a new test for the condition Alzheimer's and explores experimental treatments called mild behavioral impairment (MBI), which may targeting the accumulation of beta-amyloid brain plaques be a forerunner of neurodegeneration and progression to — a hallmark of the disease. The Association announced mild cognitive impairment (MCI) or dementia. AAIC funding of dose escalation of certain drugs used 2016 also unveiled a new series of sessions, Emerging in this landmark global prevention study to increase the Concepts, designed to help attendees better understand chance of a meaningful slowing of the disease. basic dementia science and the biological underpinnings of the disease. The Association broke new ground by initiating funding for the Vascular Contributions to Dementia in The Association-funded Global Alzheimer’s APOE4 Carriers (VCD), a multisite research project Association Interactive Network (GAAIN) led by an expert team at the University of Southern facilitates data sharing by providing scientists open access California. The project will assess the vascular changes to a vast collection of Alzheimer’s disease research data, that warn of and likely contribute to the onset and sophisticated analytics tools and computational resources. progression of Alzheimer’s disease and other dementias in As GAAIN’s sponsor, the Association is transforming carriers of a variant of the apolipoprotein E gene known how researchers work together to answer fundamental as apolipoprotein E ε4 (APOE4). With an investment questions related to understanding the causes, diagnosis, of $3 million, the Association seized an important treatment and prevention of Alzheimer’s. In FY17, opportunity to add amyloid and tau PET brain imaging GAAIN grew to include data from over 472,000 research for the irst time to the novel collection of vascular participants provided by a global network of over 240 dysfunction biomarkers being studied in the VCD data partners spanning 35 countries on six continents. A project. The study will make a major contribution to the new GAAIN platform was added, ofering users more identiication and development of efective Alzheimer’s control, power and lexibility, features, functionality and therapeutic and prevention strategies. improved performance.

17 AA000490 Through the Alzheimer’s Association Research focused on developments in neuroimaging in Alzheimer’s Roundtable, the Association unites a global consortium and dementia. of scientists from the pharmaceutical, biotechnology, diagnostics, imaging and cognitive testing industries The Association’s other open-access journal, Alzheimer’s to discuss key areas in Alzheimer's science. Research & Dementia: Translational Research & Clinical Roundtable meetings have had a major impact on the Intervention (TRCI), joined DADM in being accepted ield. In FY17, two Research Roundtable meetings by the central resource for journals, Pub-Med Central were hosted in Washington, D.C. In November 2016, (PMC), for approval and listing. Participating journals “Measuring Cognition in Early/Prodromal Stage of must meet certain scientiic and technical standards to Alzheimer’s Disease” focused on cognitive and functional participate in PMC; this acceptance marks a signiicant assessment tools and instruments available to identify milestone in the journals’ growth and achievements. targeted populations for participation in Alzheimer’s prevention trials, and to assess disease progression in In 2011, the Association, with the National Institute the earliest stages. The May 2017 meeting, “Innovative on Aging (NIA) at the National Institutes of Health Trial Design for AD: The Use of Digital Biomarkers (NIH), published revised guidelines (NIA-AA) for Including Wearable Technology and New Recruitment modernization of the diagnosis of Alzheimer’s disease. Technology,” discussed a range of digital technologies In these guidelines, workgroups identiied Alzheimer’s and their potential application to advance understanding disease as a continuum with three distinct stages: of Alzheimer’s disease and revolutionize clinical trials. Preclinical, Mild Cognitive Impairment and Dementia. In FY17, the Association and the NIA convened an The Alzheimer’s Association International international workgroup of scientiic experts Society to Advance Alzheimer’s Research and tasked with reviewing recent evidence to validate the Treatment (ISTAART) is the only professional 2011 proposed approach. As a result, the workgroup society for those interested in Alzheimer’s and dementia proposed a research framework which reines and science, including scientists, physicians and other expands the 2011 guidelines, and presented the professionals involved in the causes and treatments framework at the Clinical Trial on Alzheimer’s Disease of Alzheimer’s and other dementias. By the end of (CTAD) meeting in San Diego. The workgroup also FY17, ISTAART had 3,698 members, a 21 percent laid out plans for additional opportunities to present and increase over the previous year. Participation in the solicit feedback from the scientiic community to further society’s Professional Interest Areas (PIAs), subgroups of reine the framework. researchers sharing common scientiic interests, increased with 58 percent of members involved in one or more of The Association continued to grow the number of the 18 PIAs. new users of TrialMatch®, the organization's clinical trial matching service. In FY17, over 66,000 new users Alzheimer’s & Dementia®: The Journal of the created proiles through TrialMatch, a 13 percent Alzheimer’s Association, is the leading peer-reviewed, increase over FY16. In addition, the Association made monthly journal in Alzheimer’s and dementia, as outreach to researchers a priority in FY17, leading to a 16 identiied by its ranking as the most impactful disease- percent increase in investigator-submitted studies. At the speciic scientiic publication in clinical neurology end of FY17, there were nearly 250,000 user proiles in in its category according to Thomson Reuters, a TrialMatch, and the database included 258 studies taking recognized authority in journal evaluation. Alzheimer's place at more than 550 sites across the United States. In & Dementia: Diagnosis, Assessment & Disease addition, TrialMatch began direct outreach to aid in Monitoring (DADM), one of the Association’s online, recruitment for Association- and NIH-funded add-on open-access journals, published a special volume on studies for the IDEAS Study, furthering the Association’s “Advances in Blood-Based Biomarkers of Alzheimer’s goal to maximize the number of participants in clinical Disease,” providing a broad-based snapshot of blood- studies. based biomarkers and their potential to advance the diagnostic and therapeutic processes and procedures related to Alzheimer’s. DADM also published the special issue “State of the Field: Advances in Neuroimaging from the 2016 Alzheimer's Imaging Consortium,” which

18 AA000491 19 AA000492 Growing Revenue in Support of the Mission The Association relies on a network of passionate and involved constituents, corporations and organizations to advance its mission-driven care, support, advocacy and research initiatives, and to raise awareness of the cause and resources to further the ight against Alzheimer’s. In FY17, individuals, families, companies and communities across the country contributed to total revenues of more than $332 million. The majority of this amount was from individuals, foundations and membership organizations, in addition to planned gifts from estates. These contributions enhance the Association’s ability to drive progress as the leading voluntary health organization in Alzheimer’s care, support and research.

Through direct marketing channels, including email PS Salon & Spa, as well as new global partners CycleBar, outreach, print mailings and telephone calls, the Hemmings and United Healthcare. Alpha Kappa Association engaged 747,548 donors in the cause. Alpha sorority, a national partner of the Alzheimer's These generous individuals contributed to the greatest Association, also returned as a regional partner. amount raised through direct marketing in Association history. Online and intermediate giving ($1,000-$9,999) The third Part the Cloud Luncheon, hosted by showed strong growth, with increases of 19 percent and Part the Cloud founder Michaela "Mikey" Hoag and 21 percent, respectively. chaired by Ellen Drew and Debbie Robbins, raised over $800,000 - more than double the amount raised In FY17, Walk to End Alzheimer’s, the world’s at the previous biennial luncheon. The event honored largest event to raise funds and awareness to ight award-winning journalist and Alzheimer's activist Alzheimer’s, raised $83.6 million to further Alzheimer’s Maria Shriver. Maria Carrillo, Ph.D., Alzheimer’s disease care, support and research — a 6 percent Association chief science oicer, and Roberta Brinton, increase over the previous year. Nearly 500,000 people Ph.D., director of the University of Arizona Center for participated in 624 communities nationwide, and seven Innovation in Brain Science, were featured speakers. new companies joined the National Team Program for Founded in 2012, Part the Cloud has raised more than a total of 33 teams. Continued growth and involvement $20 million and funded 23 grants, including the Part the from a dedicated volunteer base was a signiicant Cloud Challenge on Neuroinlammation, in support contributor to the event’s success. In addition, Walk to of its mission to advance Alzheimer’s research with the End Alzheimer’s continued to rise on the Peer-to-Peer highest probability of slowing, stopping or ultimately Fundraising Top Thirty list, an annual benchmark study curing the disease. that ranks the top 30 peer-to-peer fundraising programs produced by U.S. nonproits. In the last two years, Walk Comprising donors who make a gift of $1 million or to End Alzheimer’s moved up four places on the list from more, the Alzheimer’s Association Zenith Society number nine to number ive. sets the bar for philanthropic leadership, engagement and impact. The group grew to more than 72 members, with The Longest Day, a fundraising event held on June 21, several making targeted investments in transformational 2017, the summer solstice, raised $4.7 million. Almost areas of research, care and support, advocacy and 13,000 people participated in activities ranging from awareness. New Zenith Society member Cheryl hiking and exercising to bridge and reading in honor Gross inspired donors across the country by using her of those facing Alzheimer’s disease. Good Neighbor Alzheimer’s research gift as a challenge that helped attract Pharmacy returned as the event’s Oicial Sponsor for an additional $8 million in revenue. Zenith Society the second year. The American Contract Bridge League, members Mary B. Smith, the Pine Family Foundation the event’s inaugural Global Team, led eforts by raising and the Anne and Henry Zarrow Foundation also more than $1 million, and returning global partner participated in matching gift challenges that raised NuStep and its team of more than 1,400 participants an additional $5 million. Since the Zenith Society’s raised over $225,000. They were joined by returning inception in 1990, members have given more than global partners Alpha Delta Kappa, Senior Lifestyle and $125 million to advance the mission of the Alzheimer’s

20 AA000493 Association. Their investments in the Zenith Fellows Khan’s 2017 spring and resort collections. Alzheimer’s research awards have generated subsequent funding Association Senior Director of Medical and Scientiic of over $1.4 billion from other sources, including the Operations Heather Snyder, Ph.D., and Association National Institutes of Health and the National Institute research grantee Holly Cukier, Ph.D., of the University on Aging. of Miami provided attendees with an Alzheimer's research update. Guests also heard from Erin Bassett, an The Jerome H. Stone Philanthropy Award for Association advocate caring for her mother who is living Alzheimer’s Research recognizes the world’s top with Alzheimer’s disease. philanthropists for actively engaging in the Alzheimer’s cause through their generous commitments. During The 30th annual Alzheimer’s Association Chicago the opening plenary of AAIC 2016, Jerre and Mary Rita Hayworth Gala, chaired by Betsy and Dave Joy Stead accepted the award as recognition for their Goltermann, was held at the Hilton Chicago on May outstanding support of Alzheimer's research, including 13, 2017. With 800 attendees, the event raised more than current scientiic studies aimed at prevention research and $1.1 million. The Gala Steering Committee honored enhancing care for families already facing the disease. long-time Association volunteer Cathy Edge with the Civic Award and the Murphy Family — Daniel Members of the Founders Society leave a gift to and JoAnn, and sons Dan and Jim — with the Family the Association through a will or trust, charitable gift Philanthropy Award for their support and dedication to annuity or another planned gift arrangement, creating the ight against Alzheimer’s disease. a lasting legacy in the ight against Alzheimer’s disease. These gifts totaled $43.4 million in FY17, making a The inaugural Disco Party Beneiting the philanthropic impact that will support families today and Alzheimer's Association, hosted by actress, author help change the course of the disease tomorrow. and Association Celebrity Champion Kimberly Williams-Paisley, brought a crowd of over 700 music The Association tackles Alzheimer’s with RivALZ, fans to the Wildhorse Saloon in Nashville, where they volunteer-driven lag football games that engage young listened to Brad Paisley, Hunter Hayes, Charles Esten professional women around the country in the cause. and other country artists preform their favorite songs Teams are organized around age-old rivalries such as from the ’70s and ’80s. The evening was a success, raising Blondes vs. Brunettes® that inspire fundraising, more than $320,000 and valuable awareness for the cause. awareness and action. FY17 was another strong year for this event, with almost $2.2 million raised to ight the Sigma Kappa Foundation presented the Alzheimer's disease. Association with the $1 million lead gift for the Women's Alzheimer's Research Initiative (WARI) in July 2016 The 33rd annual Alzheimer’s Association New at the sorority’s national convention. This commitment York Rita Hayworth Gala, chaired by Princess places Sigma Kappa among some of the largest private Yasmin Aga Khan and Karyn Kornfeld, was held Oct. donors supporting Alzheimer's research. The sorority 24, 2017 at Cipriani 42nd Street and raised nearly also raised more than $1 million through Walk to End $2 million for the Association. The sold-out event Alzheimer’s in FY17. honored Bill Brand, president of HSN, with the Rita Hayworth Award and Brendan Shanahan, president and During the 15th annual nationwide Forget Me Not alternate governor of the Toronto Maple Leafs, with the Days campaign, more than 1,300 Bankers Life agents, Champion Award in recognition of their outstanding associates and Association volunteers in over 170 cities contributions to the cause. Actress Sarah Raferty of collected more than $281,000 in donations and raised USA Network's “Suits” served as the evening's emcee. awareness of Alzheimer’s by distributing over 100,000 specially marked packets of Forget-Me-Not lower seeds. The Alzheimer’s Association Rita Hayworth Bankers Life and its parent company, CNO Financial Luncheon in Palm Beach, hosted by Princess Yasmin Group, also pledged $150,000 this year in corporate Aga Khan and Carleton Varney, was held March 10, donations. The company has raised more than $5 million 2017 at the Colony Hotel. Guests at this sold-out event for the Association through this event since its inception were treated to a fashion show featuring designer Naeem in 2003.

21 AA000494 Revenue from generous corporate partners grew by 8 percent in FY17. In addition, these relationships generated millions of impressions to increase concern and awareness of the disease.

St. Louis-based inancial services irm Edward Jones committed to extending a strategic alliance with the Association for an additional three years. The multifaceted partnership will include a corporate gift of $7.05 million to advance the Association's care, support and research eforts, plus in-kind support and fundraising as a National Team and National Presenting Sponsor for Walk to End Alzheimer’s.

Cincinnati-based Procter & Gamble (P&G), one of the world’s largest and most respected consumer products companies, made a multiyear, multiplatform national investment in the work of the Association through its Tide brand. The Association and P&G are developing a safe home checklist to assist caregivers of people living with dementia.

In FY17, 25 cause marketing programs raised over $2 million. Major retailers, such as Marshalls, eBay for Charity, HSN Cares and AmazonSmile continued their support of the Association. Four new organizations joined the cause: Winston Flowers, Lyft, AeroSeal and STANLEY Healthcare.

Seven new sponsors supported AAIC 2016 for a total of 20 sponsors. In addition, three companies made contributions to join the Alzheimer’s Association Research Roundtable, bringing the current total to 24 members. A complete list of corporate supporters at $30,000 level and above is available later in this report.

22 AA000495 23 AA000496 FY15-FY17 Strategic Plan Outcomes As the leader of the Alzheimer’s movement, the Alzheimer’s Association is committed to do more to expand the depth, breadth and pace of the ight against this devastating disease. The Association’s FY15-FY17 Strategic Plan was created to aggressively advance its mission.

For each of the Association’s strategic objectives, as well as Diversity and Inclusion, which has been identiied as critical to all areas of mission delivery, priority activities were identiied. The chart below details priority activities underneath each strategic objective and outcomes in each area for FY17, as well as FY15-FY17 targets and achievements.

Our outstanding progress in these areas is a relection of our commitment to the strategic plan, the support of generous and dedicated constituents and our determination to achieve our vision of a world without Alzheimer’s.

FY17 Priority Activities FY15-FY17 Target FY17 Outcomes % of FY15-FY17 Target Achieved Increasing Concern and Awareness Double media impressions 9,538,488,748 media 9,654,677,022 media 101% naming the Alzheimer's impressions. impressions. Association through creative utilization of integrated media, including emerging media, to consistently communicate key messages and calls to action to target audiences in local markets and nationwide. Increase constituent No quantitative target 42,716,096 online visits. 114% growth over FY14 engagement via the established. baseline. Association’s largest channels to actively drive outcomes 1,310,524 e-news 89% growth over FY14 related to all strategic subscriptions. baseline. objectives. 763,521 grassroots advocates. 27% growth over FY14 baseline.

Team retention for Walk to End Alzheimer’s grew 3% over FY14.

Team retention for The Longest Day grew 5% over FY15.

24 AA000497 FY17 Priority Activities FY15-FY17 Target FY17 Outcomes % of FY15-FY17 Target Achieved Advancing Public Policy Advancing Public Policy Increase state priority-driven 2,239 state priority-driven 5,219 state priority-driven 233% meetings between Association meetings in third year of plan. meetings. representatives and members of state government nationwide by 50% each year, beginning from a state-speciic baseline scaled by the population of each state, and report quarterly on progress toward achieving the Association’s policy priorities for the state. On the federal level, develop 535 Congressional Teams by 454 Congressional Teams at 85% a growing volunteer-powered end of third year. the end of FY17. Alzheimer’s Congressional Team (ACT) for each member of Congress by supporting the Ambassador in place for every member. This is to be accomplished through the addition of a least one advocacy leader who has committed to serve in a deined ACT role. Double federal Alzheimer's 400 average action points per 476 average action points. 119% Congressional Team actions member of Congress in third in order to steadily strengthen year. relationships with their designated member of Congress. Support the growth of AIM demonstrated signiicant growth, including 66% growth in contributions. the Alzheimer’s Impact Movement (AIM) to a suicient scale and scope to enable AIM to become a highly efective and inluential organization. Enhancing Care and Support Enhancing Care and Support Increase the number of 12.1 million service contacts 19.57 million quality-measured 162% of target. service contacts provided provided through quality- service contacts provided. through quality measured measured Association Association programs and programs and services. services directly delivered through chapters and the national organization (15% increase through programs) through alz.org and the Contact Center by 50 percent.

25 AA000498 FY17 Priority Activities FY15-FY17 Target FY17 Outcomes % of FY15-FY17 Target Achieved Enhancing Care and Support Enhancing Care and Support Increase nationwide referrals 9,582 Helpline referrals 17,678 referrals from 184% of target. from professional health care from professional health care professional health care providers to the Association providers. providers. by 10%. Based on the outcome of The recommendations from the Care and Support Operational Task Force identiied the assessment, identify two “Ensuring that medical, community-based and long-term care providers and systems deliver standards supporting quality high-quality, person-centered care” as an important goal for the Association. care and conduct research on As a result of this goal, standards for long-term services and supports have been written, and three programs. dissemination will occur in FY18. Accelerating Research Accelerating Research Accelerate research funding Grow funding by $10 million The Step Up The Pace campaign raised $26.6 million in FY15, through the Alzheimer’s in FY15, $20 million in FY16 $23.4 million in FY16 and $26.2 million in FY17, for a total Association International and $40 million in FY17, of $76.2 million toward the $100 million goal of the research Research Program to $70 accomplished by Association- campaign. million by the inal year of wide fundraising, including the plan. a nationwide dedicated The Association developed new tools to emphasis leadership. research campaign, and by In addition, the Medical and Scientiic Relations team and engaging chapters in research Relationship Development developed numerous donor education and fundraising centered-communication materials that highlight research and support of local research program and funding opportunities, including the launch of projects approved by the the alz.org/StepUp website. Alzheimer’s Association Medical and Scientiic Advisory Council. Expand the Association’s Between FY15-FY17, attendance at AAIC increased from 4,378 in FY15 to 4,501 in FY16 international leadership and to 5,130 attendees in FY17. role as convener through collaboration and Membership in ISTAART grew from 2,516 in FY14 to 3,698 in FY17, an increase of 47%. coordination of Alzheimer’s research activities through In FY15-FY17, Alzheimer’s & Dementia launched two companion open-access journals: the Alzheimer’s Association Diagnosis, Assessment & Disease Monitoring (DADM) and Translational Research & Clinical International Conference Interventions (TRCI). (AAIC), the Alzheimer’s Association Research Roundtable, Alzheimer’s Association International Society to Advance Alzheimer’s Research and Treatment (ISTAART), the National Plan to Address Alzheimer’s Disease, Alzheimer’s & Dementia, The Journal of the Alzheimer’s Association and other programs.

26 AA000499 FY17 Priority Activities FY15-FY17 Target FY17 Outcomes % of FY15-FY17 Target Achieved Accelerating Research Accelerating Research Grow nationwide clinical Use of TrialMatch grew, with 41,851 new proiles in FY15, 58,518 new proiles in FY16 and studies recruitment eforts 66,350 new proiles in FY17. that accelerate study enrollment and transform recruitment for Alzheimer’s disease across the country. Explore international The Association, in collaboration with Alzheimer’s Research UK and the National Institute fundraising eforts to support the on Aging (NIA) at NIH, leads the International Alzheimer’s Disease Research Funder International Research Program. Consortium (IADRFC). Growing Revenue in Support of the Mission Invest new resources to This priority activity supports Walk to End Alzheimer’s raised $83.6 million in FY17. signiicantly grow Walk to End the strategic objective of Alzheimer’s, fully implement growing revenue in support The Longest Day raised $4.7 million in FY17. a new second signature event of the mission, which has (The Longest Day), expand an FY15-FY17 target of planned giving marketing, increasing revenue growth by launch nationwide research a minimum of 8% per year. campaign and engage corporate relationships to support all appropriate activities. Fully implement major/ This priority activity supports Major/Strategic Gifts raised $23.3 million in FY17. strategic gift and intermediate the strategic objective of giving program and corporate growing revenue in support Intermediate Gifts raised $11.7 million in FY17. initiatives to realize full of the mission, which has potential in all geographies an FY15-FY17 target of Corporate Initiatives raised $23.5 million in FY17. and build pipeline for future increasing revenue growth by growth. a minimum of 8% per year. Sustain direct marketing, This priority activity supports Direct Marketing raised $98.5 million in FY17. general development, the strategic objective of relationship events, and growing revenue in support foundations revenue. of the mission, which has an FY15-FY17 target of increasing revenue growth by a minimum of 8% per year. Create and implement a This priority activity supports The Association created and shared internal/external set of organizational best the strategic objective of organizational data comparisons with Association leaders as practices to ensure growth of growing revenue in support well as on the competitive landscape to help benchmark and a philanthropic culture. of the mission, which has identify revenue opportunities. an FY15-FY17 target of increasing revenue growth by During the FY15-FY17 Strategic Plan period, the Association a minimum of 8% per year. launched area and regional “Exploration and Orientation” meetings in order to share data and advise new staf leadership of best practices in revenue generation.

The Association continued to engage volunteers, understanding their critical role in our ability to grow revenue.

27 AA000500 FY17 Priority Activities FY15-FY17 Target FY17 Outcomes % of FY15-FY17 Target Achieved Diversity and Inclusion Collect and report diversity Completed and distributed the national constituent demographic report. Completed and data to establish baselines. distributed chapter-speciic constituent demographic reports. Completed annual collection of chapter strategic D&I initiative and conducted irst detailed chapter D&I activity survey with a 95% response rate. Fully implement partnerships Chapter-led SAGE (Services and Advocacy for GLBT Elders) activities include education at with at least one leading local LGBT meetings, creation of LGBT support groups, partnering on community events, organization related to joining local LGBT advisory boards and recruitment to chapter board positions. each priority population as identiied in the FY15-FY17 Strategic Plan. Provide nationwide support Collaborated with SAGE to outline a three-year LGBT training plan for Association staf and for implementation of volunteers. Contract completed in early FY18. priority activities for three priority audiences as Given the historic diiculty in recruiting under-represented racial and ethnic groups into appropriate and implement at clinical research, the Association ensured that the new version of TrialMatch relected and was least one initiative to increase targeted to reach diverse people. As a result, the number of completed proiles from people outcomes in one priority who identify as African-American or Latino/Hispanic was 1,425 in FY15, 2,272 in FY16 and 1,792 in FY17. activity in each chapter. Attended Alpha Kappa Alpha (AKA) sorority’s largest biennial conference in July 2016.

28 AA000501 Treasurer’s Report The inancial health of the Alzheimer's Association remains strong, with the national organization’s Consolidated Statement of Financial Position relecting total assets of $345.6 million as of the iscal year ended June 30, 2017. Together with our network of 81 chapters, total revenues of $332.3 million increased 5 percent from 2016, with $309.2 million from donor contributions fueling the ight against Alzheimer’s disease.

Expenses were well managed. Of the total consolidated expenses (with our chapter network) of $334.2 million, the Alzheimer's Association expended $257.0 million on programmatic activities to forward our mission. To advance progress in Alzheimer’s disease science, we invested $43.5 million in research, more than $28 million of which was awarded as new research grants to 129 best-of-ield scientiic projects through our International Research Grant Program, supporting both emerging scientiic areas of investigation and new-to-the-ield scientists.

The Association continues to meet and exceed minimum standards of 65 percent program expenses set by the BBB Wise Giving Alliance, devoting 77 percent of expenses to programmatic activities.

In iscal year 2017, the Association made great progress in our ight to end Alzheimer’s and dementia. We helped secure a historic increase of $400 million for Alzheimer’s research funding at the National Institutes of Health. As a leader in care and support, we provided services to 3.6 million individuals afected by Alzheimer’s. We convened more than 5,000 attendees representing 70 countries at the Alzheimer’s Association International Conference (AAIC) held in July 2016. And we continued to drive the national conversation about Alzheimer’s with the release of the 2017 Alzheimer’s Disease Facts and Figures report, the deinitive compilation of national statistics and information conveying the impact of Alzheimer’s disease and other dementias on individuals, families, government and the nation’s health care system.

We are honored and grateful that our donors respect our stewardship, embrace our mission and are a vital part of the movement to conquer Alzheimer’s disease.

Bill Buechele Treasurer, Board of Directors

29 AA000502 Alzheimer’s Disease and Related Disorders Association, Inc. Consolidated Statement of Financial Position June 30, 2017 (In thousands)

ASSETS

Cash and cash equivalents $ 58,480 Pledges receivable, net 54,926 Other receivables 10,526 Inventories of education materials, at cost 886 Investments 160,430 Prepaid expenses 8,571 Assets held in trust 231 Fixed assets, net 17,899 Beneicial interest in split-interest agreements 7,042 Beneicial interest in perpetual trusts 25,706 Other assets 891

TOTAL ASSETS $ 345,588

LIABILITIES AND NET ASSETS

LIABILITIES Accounts payable $ 5,080 Grants payable, net 37,214 Deferred compensation payable 831 Accrued expenses and other liabilities 19,093 Self-insurance reserve 1,189 Gift annuity obligations 4,414 Deferred revenue 5,807 Deferred rent 3,512

TOTAL LIABILITIES 77,140

NET ASSETS Unrestricted 137,012 Temporarily restricted 90,231 Permanently restricted 41,205

TOTAL NET ASSETS 268,448

TOTAL LIABILITIES AND NET ASSETS $ 345,588

These inancial statements have been prepared by management in conformity with generally accepted accounting principles and include all adjustments which, in the opinion of management, are necessary to relect a fair presentation. This presentation represents a summarization from audited inancial statements.

30 AA000503 Alzheimer’s Disease and Related Disorders Association, Inc. Consolidated Statement of Activities Year ended June 30, 2017 (In thousands)

Temporarily Permanently Unrestricted restricted restricted Total REVENUES, GAINS AND OTHER SUPPORT Contributions $250,151 $ 58,887 $ 116 $309,154 Conference registration, contributed services and other 18,303 7 - 18,310 Dividends and interest 3,735 1,069 - 4,804 Net assets released from restrictions 58,590 (58,590) - -

TOTAL REVENUES, GAINS AND OTHER SUPPORT 330,779 1,373 116 332,268

EXPENSES PROGRAM SERVICES Research 43,514 - - 43,514 Public awareness and education 89,127 - - 89,127 Chapter services 11,956 - - 11,956 Public policy 16,403 - - 16,403 Family and healthcare professional services 95,966 - - 95,966

TOTAL PROGRAM SERVICES 256,966 - - 256,966

SUPPORTING SERVICES Management and general 19,420 - - 19,420 Fundraising 57,799 - - 57,799

TOTAL SUPPORTING SERVICES 77,219 - - 77,219

TOTAL EXPENSES 334,185 - - 334,185

(DEFICIENCY) EXCESS FROM OPERATIONS (3,406) 1,373 116 (1,917)

OTHER CHANGES IN NET ASSETS Net realized and unrealized gains in value of investments 6,473 648 10 7,131 Change in value of split-interest agreements 14 365 - 379 Change in value of perpetual trust - - 1,493 1,493 Acquisition of dissolved chapters 91,662 28,992 10,205 130,859 Bad debt expense (1,618) - - (1,618)

TOTAL OTHER CHANGES IN NET ASSETS 96,531 30,005 11,708 138,244

CHANGE IN NET ASSETS 93,125 31,378 11,824 136,327

NET ASSETS AT BEGINNING OF YEAR 43,887 58,853 29,381 132,121

NET ASSETS AT END OF YEAR $137,012 $ 90,231 $ 41,205 $ 268,488

31 AA000504 Alzheimer’s Association Celebrity Champions The Association’s Celebrity Champions enthusiastically embrace our vision of a world without Alzheimer’s disease. Together, we continue to advance scientiic discoveries and care services to aid those with the disease now and in the future.

Trevor Albert Alex Borstein Dominic Chianese Producer, “Glen Campbell…I’ll Comedian, actress, writer, FOX’s Actor, HBO’s “Sopranos,” Be Me,” “Groundhog Day,” “Family Guy,” CW’s “MADtv” “Boardwalk Empire,” NBC’s “The “The League of Extraordinary Good Wife” Gentlemen” Wayne Brady Comedian, actor, host, ABC’s Autumn Chiklis Jason Alexander “Whose Line is it Anyway,” CBS’ Actress, FX’s “The Shield” Actor, NBC’s “Seinfeld,” “Pretty “Let’s Make a Deal” Woman,” “Shallow Hal” Michael Chiklis Betsy Brandt Actor, “Fantastic Four,” FX’s “The Anthony Anderson Actress, CBS’ “Life in Pieces,” Shield,” “American Horror Story” Actor, comedian, ABC’s AMC’s “Breaking Bad” “Black-ish” Dwight Clark Creed Bratton Former NFL wide receiver, San Judd Apatow Actor, musician, NBC’s “The Francisco 49ers Director, producer, writer, HBO’s Oice” “Girls,” “Trainwreck,” “This Is Brandon Coleman 40,” “Bridesmaids,” “Knocked Up” Kate Burton NFL wide receiver, New Orleans Actress, ABC’s “Grey’s Anatomy,” Saints Amy Aquino “Scandal,” “127 Hours” Actress, Amazon Studios’ “Bosch,” Madison Cowan NBC’s “ER,” CBS’ “Picket Fences” Candace Bushnell Chef, Food Network’s “Chopped” Author, columnist, “Sex and the Grand Champion Katie Armiger City,” “Lipstick Jungle,” “The Country music artist Carrie Diaries” Karen David Actress, ABC’s “Galavant,” “Once Valerie Azlynn Keith Carradine Upon a Time” Actress, TBS’ “Sullivan & Son” Actor, songwriter, CBS’ “Madam Secretary,” HBO’s “Deadwood,” Thomas Dekker Diedrich Bader Showtime’s “Dexter” Actor, The CW’s “The Secret Actor, ABC’s “American Circle,” FOX’s “Terminator: The Housewife,” HBO’s “Veep,” ABC’s Kyle Chandler Sarah Connor Chronicles,” “A “The Drew Carey Show” Actor, Netlix’s “Bloodline,” Nightmare on Elm Street” NBC’s “Friday Night Lights,” Scott Bakula “Zero Dark Thirty,” “The Wolf of Anoop Desai Actor, NBC’s “Quantum Leap,” Wall Street” Music artist, FOX’s “American “Star Trek: Enterprise” Idol” season eight Alexandra Chando Leslie Bibb Actress, ABC Family’s “The Lying Kaitlyn Dever Actress, FX’s “The League,” Game” Actress, ABC’s “Last Man “Iron Man,” “Iron Man 2,” “Law Standing,” FX’s “Justiied” Abiding Citizen” Bradley Cooper Actor, “American Sniper,” “Joy,” Torrey DeVitto Kyle Bornheimer “American Hustle,” “Silver Linings Actress, NBC’s “Chicago Med,” Actor, “Casual,” “Angel from Playbook,” “The Hangover” Freeform’s “Pretty Little Liars,” Hell,” “She’s Out of My League” The CW’s “The Vampire Diaries” Dear Abby Advice columnist

32 AA000505 Alzheimer’s Association Celebrity Champions, continued

Izzy Diaz Soleil Moon Frye Bob Goen Actor, NBC’s “Telenovela” Actress, author, entrepreneur, Host, GSN.com’s “Marianne and NBC’s “Punky Brewster,” The Bob,” “Entertainment Tonight” Colin Donnell WB’s “Sabrina, the Teenage Actor, NBC’s “Chicago Med,” The Witch” Allie Gonino CW’s “Arrow” Actress, ABC Family’s “The Lying Emma Fuhrmann Game” Trevor Donovan Actress, “Blended,” “The Magic of Actor, ABC Family’s “Melissa & Belle Isle” Yvette Gonzalez-Nacer Joey,” The CW’s “90210,” NBC’s Actress, Nick Jr.’s “Fresh Beat Band “Days of Our Lives” Michael Galante of Spies” Actor, Freeform’s “Switched at Birth” Emerson Drive Beth Grant Grammy-nominated country band Nichole Galicia Actress, FOX’s “The Mindy Actress, model, “Django Unchained” Project,” “Crazy Heart,” “Little Olympia Dukakis Miss Sunshine,” “Donnie Darko” Actress, “Away From Her,” “Steel Johnny Galecki Magnolias,” “Moonstruck” Actor, CBS’ “The Big Bang Bryant Gumbel Theory,” “Hancock” Journalist, host, HBO’s “Real Christine Ebersole Sports with Bryant Gumbel” Actress, USA Network’s “Royal Peter Gallagher Pains,” TBS’ “Sullivan & Son,” Actor, “Burlesque,” USA Don Hany “The Wolf of Wall Street” Network’s “Covert Afairs,” FOX’s Actor, NBC’s “Heartbeat” “The O.C.” Héctor Elizondo Marcia Gay Harden Actor, “Pretty Woman,” “New Victor Garber Actress, CBS’ “Code Black,” “50 Year’s Eve,” ABC’s “Last Man Actor, NBC’s “Deception,” Shades Darker” Standing” Showtime’s “Web Therapy,” ABC’s “Eli Stone,” “Argo,” “Titanic” Samantha Harris Shelley Fabares Host, “Entertainment Tonight,” Actress, ABC’s “Donna Reed,” Nina Garcia ABC’s “Dancing with the Stars” “Coach” Creative director, Marie Claire; judge, Lifetime’s “Project Runway” Jackée Harry Jill Flint Actress, NBC’s “227,” The Actress, NBC’s “The Night Shift” Phyllis George WB’s “Sister, Sister,” The CW’s Miss America 1971, Former First “Everybody Hates Chris” Barrett Foa Lady of Kentucky, journalist, Actor, CBS’ “NCIS: Los Angeles” entrepreneur, author Linda Hart Singer, actress, CBS’ “Gypsy,” “Tin Jack Ford Leeza Gibbons Cup” Journalist, legal analyst TV and radio personality, entrepreneur, Westwood One’s Elisabeth Hasselbeck Vivica A. Fox “Leeza Live,” “Hollywood Co-host, Fox News Channel’s “Fox Actress, HBO’s “Curb Your Conidential” & Friends,” ABC’s “The View” Enthusiasm,” ABC’s “Dancing with the Stars,” “Three Can Play That John Glover Tony Hawk Game” Actor, The CW’s “Smallville” Professional skateboarder

Dwight Freeney NFL defensive end, Atlanta Falcons

33 AA000506 Laurie Hernandez James Keach Leslie Mann USA Olympic Team, gold Producer, actor, director, “Walk the Actress, “How to be Single,” “This and silver medalist, women’s Line,” “Waiting for Forever” Is 40,” “The Change-Up,” “Funny gymnastics, ABC’s “Dancing with People,” “Knocked Up” the Stars” Season 23 champion Jean Louisa Kelly Actress, CBS’ “Yes, Dear,” “Mr. Gilles Marini Liz Hernandez Holland’s Opus” Actor, ABC Family’s “Switched Host, “Access Hollywood” at Birth,” ABC’s “Brothers and Georgia King Sisters,” “Sex and the City” Simon Helberg Actress, NBC’s “The New Actor, CBS’ “The Big Bang Theory” Normal,” “Austenland,” HBO’s Ronny Marshall “Vice Principals” TV producer, NBC’s “Valerie,” Elaine Hendrix ABC’s and CBS’ “Step by Step” Actress, “The Parent Trap,” Ricki Lake “Inspector Gadget 2” Actress, host, “The Ricki Lake Penny Marshall Show,” VH1’s “Charm School,” Actress, director, producer, ABC’s Marilu Henner ABC’s “Dancing with the Stars” “Laverne and Shirley,” “A League Actress, author, NBC’s “All-Star of Their Own,” “Big” Apprentice,” ABC’s “Taxi,” CBS’ Matt Lanter “Evening Shade” Actor, The CW’s “90210,” “Star- Kathy Mattea Crossed,” Cartoon Network’s “Star Country music artist Samuel L. Jackson Wars: The Clone Wars,” “The Actor, “The Hitman’s Bodyguard,” Roommate” David Mazouz “Pulp Fiction” Actor, FOX’s “Gotham,” “Touch” Sharon Lawrence Emma Mae Jacob Actress, ABC’s “NYPD Blue,” The Callan McAulife Country music artist WB’s “One Tree Hill” Actor, “The Great Gatsby,” “I Am Number Four” Matt Jenkins Jennifer Lee Country music artist Writer, director, “Frozen,” “A Kevin McKidd Wrinkle in Time” Actor, ABC’s “Grey’s Anatomy,” Rafer Johnson “Rome,” “Brave” USA Olympic Team, gold and Norm Lewis silver medalist, decathlon Actor, ABC’s “Scandal,” “Les Joey McIntyre Misérables in Concert: The 25th Singer, songwriter, actor, “New Melina Kanakaredes Anniversary” Kids on the Block” Actress, CBS’ “CSI: NY,” NBC’s “Providence,” “Snitch” Vicki Lewis Shane McRae Actress, NBC’s “NewsRadio,” Actor, “Still Alice,” Amazon Princess Yasmin Aga Khan Disney Channel’s “Sonny with a Studios’ “Sneaky Pete” Philanthropist Chance,” “Finding Nemo” Katy Mixon Naeem and Ranjana Khan Selenis Leyva Actress, CBS’ “Mike and Molly,” Fashion and jewelry designers Actress, Netlix’s “Orange Is the HBO’s “Eastbound & Down” New Black” Tim Kang Alfred Molina Actor, CBS’ “The Mentalist” Katie Lowes Actor, producer, “Raiders of the Actress, ABC’s “Scandal” Lost Ark,” “The Da Vinci Code” Aaron Kaplan Producer, CBS’ “Life in Pieces” Richard Lui Natalie Morales Journalist, MSNBC Journalist, NBC’s “The Today Lainie Kazan Show,” “Access Hollywood” Actress, “My Big Fat Greek Luke Macfarlane Wedding,” ABC’s “Desperate Actor, ABC’s “Brothers and Sisters” Terry Moran Housewives” Co-anchor, ABC’s “Nightline”

34 AA000507 Alzheimer’s Association Celebrity Champions, continued

Rob Morrow Tony Plana Lauren Miller Rogen Actor, CBS’ “Northern Exposure,” Actor, ABC’s “Ugly Betty” Actress, producer, writer, CBS’ “Numb3rs” “Superbad,” “Observe and Report,” Jesse Plemons “For a Good Time, Call...” Robert Morse Actor, NBC’s “Friday Night Actor, AMC’s “Mad Men” Lights,” AMC’s “Breaking Bad,” Seth Rogen FX’s “Fargo” Actor, comedian, writer, producer, Kate Mulgrew director, “Sausage Party,” Actress, Netlix’s “Orange Is the Sarah Polley “Neighbors,” “Pineapple Express,” New Black” Actress, director, “Away from Her,” “Knocked Up” HBO’s “John Adams” Kunal Nayyar Elisabeth Röhm Actor, CBS’ “The Big Bang Scott Porter Actress, NBC’s “Law & Order,” Theory” Actor, NBC’s “Friday Night CBS’ “Angel” Lights,” The CW’s “Hart of Oscar Nunez Dixie,” CBS’ “The Good Wife” Jon Runyan Actor, NBC’s “The Oice” Former NFL tackle, Philadelphia Grace Potter Eagles, U.S. representative Leslie Odom Jr. Lead vocalist and multi- Actor, NBC’s “Smash,” FOX’s instrumentalist, Grace Potter and Rex Ryan “Vanished” the Nocturnals NFL head coach, Bufalo Bills

Timothy Omundson Carrie Preston Raphael Sbarge Actor, ABC’s “Galavant,” USA Emmy-winning actress, HBO’s Actor, ABC’s “Once Upon a Network’s “Psych” “True Blood,” CBS’ “The Good Time,” CBS’ “The Guardian” Wife” Terrell Owens Jane Seymour Former NFL wide receiver, VH1’s Josh Radnor Actress, CBS’ “Dr. Quinn, “The T.O. Show” Actor, CBS’ “How I Met Your Medicine Woman,” ABC’s Mother,” “Afternoon Delight,” “Dancing with the Stars,” Janel Parrish “Liberal Arts” “Wedding Crashers” Actress, Freeform’s “Pretty Little Liars” Sarah Raferty Maria Shriver Actress, USA Network’s “Suits” Renowned journalist and Jim Parsons Alzheimer's activist Emmy- and Golden Globe- Ahmad Rashãd winning actor, CBS’ “The Big Former NFL wide receiver, Molly Sims Bang Theory” sportscaster Actress, model, NBC’s “Las Vegas,” “Yes Man” Steven Pasquale Ron Rifkin Actor, CBS’ “The People v. Actor, NBC’s “Law & Order: Leigh Silverman O.J. Simpson: American Crime SVU,” ABC’s “Brothers and Director, Broadway’s “Violet,” Story,” Netlix’s “Bloodline,” FX’s Sisters,” ABC’s “Alias” “From Up Here” “Rescue Me” Nicolette Robinson Patty Smyth David Hyde Pierce Actress, NBC’s “Perfect Couples” Rock and roll music artist Emmy- and Tony-winning actor, NBC’s “Frasier,” “Curtains,” “The Perfect Host”

35 AA000508 Jean Smart Ally Walker Actress, FX’s “Fargo,” CBS’ Actress, NBC’s “Proiler,” FX’s “Designing Women,” ABC’s “Sons of Anarchy” “Samantha Who?,” NBC’s “Harry’s Law” Steven Weber Actor, NBC’s “Wings,” ABC’s Alexandra Socha “Brothers and Sisters,” “Happy Actress, Amazon Studios’ “Red Town” Oaks,” USA Network’s “Royal Pains” Whiskey Falls Country music band Abigail Spencer Actress, “Oz the Great and Kimberly Williams-Paisley Powerful,” “This Means War,” Actress, author, director, producer, “This is Where I Leave You,” “Where the Light Gets In,” “Father AMC’s “Mad Men” of the Bride,” ABC’s “Nashville,” “According to Jim” Brent Spiner Actor, “Independence Day: Anna Wilson Resurgence,” “Star Trek: The Next Jazz music artist Generation” Sam Witwer Katie Stevens Actor, Syfy’s “Being Human,” The Actress, Freeform’s “The Bold CW’s “Smallville” Type,” MTV’s “Faking It” Parker Young Elizabeth Stewart Actor, ABC’s “Suburgatory” Celebrity stylist

April Taylor Country music artist

Aimee Teegarden Actress, NBC’s “Friday Night Lights,” “Love and Honor”

Tracie Thoms Actress, “Safe House,” CBS’ “Cold Case,” “Rent” (ilm and Broadway), “The Devil Wears Prada”

Lea Thompson Actress, “Back to the Future,” NBC’s “Caroline in the City,” ABC Family’s “Switched at Birth”

Dick Van Dyke Actor, “Night at the Museum,” “Mary Poppins,” CBS’ “Diagnosis Murder”

Robert Verdi TV personality, fashion and style expert

36 AA000509 Corporate Supporters Annually, the generosity of corporate partners helps the Alzheimer’s Association to advance vital research and provide educational programming, care and support. We greatly appreciate their continuing contributions to our mission.

$5,000,000 and above $30,000-$99,000 Edward Jones Acadia Allergan AmazonSmile $1,000,000 – $4,999,999 AstraZeneca Marshalls Berg Biosystems Boehringer Ingelheim $500,000-$999,999 Charity Miles Procter & Gamble Cogstate eBay, Inc. GNY Mutual Insurance Company $100,000-$499,999 Grifols AbbVie HSN ALEX AND ANI, LLC. Janssen Avanir/Otsuka MagQu Axovant Medavante Bankers Life Nutricia Biogen Takeda Bracket Tau Rx Eli Lilly vTv Pharmaceutical Eisai GEHC Genentech/F. Hofman LaRoche Good Neighbor Pharmacy Lundbeck/Otsuka Merck Pizer Rapid Reill The TJX Companies, Inc.

37 AA000510 Alzheimer’s Association Leadership Teams Members of the Alzheimer’s Association National Board of Directors volunteer to serve multi-year terms. They generously support our eforts with their time, talent and passion.

Chair Honorary Directors Christopher Binkley Princess Yasmin Aga Khan (Honorary Vice Chair) Vice Chair Neil G. Bluhm David Goltermann Shelley Fabares Edward C. Johnson 3d Secretary David Hyde Pierce Jacqueline Kouri Burton Resnick

Treasurer Bill Buechele Medical and Scientiic Advisory Council

Executive Committe Chair Anna Catalano David Knopman, M.D. Jack Faer Louis Holland Jr. Vice Chair David Knopman, M.D. Cynthia Lemere, Ph.D. Margaret Noel, M.D. Kimberly Reed Advisors Brian Richardson Suzanne Craft, Ph.D. Paul Wexler Laura Gitlin, Ph.D. Todd E. Golde, Ph.D., M.D. Directors Bruce T. Lamb, Ph.D. Electa Anderson Jennifer J. Manly, Ph.D. Helen Brooks Margaret Pericak-Vance, Ph.D. James Grossmann Mary Sano, Ph.D. Paul Hornback Gerard D. Schellenberg, Ph.D. David Hunter Julie Schneider, M.D. Verna Jones-Rodwell Kristine Yafe, M.D. Diana Kerwin, M.D. Hui Zheng, Ph.D. Sarah Lorance Ralph Nixon, M.D., Ph.D Immediate Past Chair Robert O’Keefe William Klunk, M.D., Ph.D. Steven Osgood Cecile Perich Ad Hoc Member Debra Pierson Zaven Khachaturian, Ph.D., Scientiic Consultant Karen Stevenson Carolyn Tieger Alzheimer’s Association Research Staf Derek van Amerongen Maria C. Carrillo, Ph.D. Julia Wallace Keith Fargo, Ph.D. Paul Wexler Dean Hartley, Ph.D. James A. Hendrix, Ph.D. Heather Snyder, Ph.D. William H. Thies, Ph.D.

38 AA000511 Alzheimer’s Association 225 N. Michigan Ave., Fl. 17 Chicago, IL 60601

Our vision is a world without Alzheimer’s disease.®

800.272.3900 | alz.org ®

©2017 Alzheimer’s Association. All rights reserved. This is an official publication of the Alzheimer’s Association but may be distributed by unaffiliated organizations and individuals. Such distribution does not constitute an endorsement of these parties or their activities by the Alzheimer’s Association.

AA000512

ALZHEIMER’S ASSOCIATION ANNUAL REPORT

FISCAL YEAR 2018 (JULY 1, 2017 – June 30, 2018)

AA000513 Alzheimer’s Association

225 N. Michigan Ave., Fl.17 Chicago, IL 60601 alz.org ® 800.272.3900

The Alzheimer’s Association is the leading voluntary Use of organization funds health organization in Alzheimer’s disease care, during iscal year 2018 support and research. We provide services to those afected by Alzheimer’s, advocate for policy change and scientiic funding, and advance research toward Administrative prevention, treatment and, ultimately, a cure. 4% A donor-supported organization, the Alzheimer's Association allocates its funds in an ethical and Alzheimer’s disease care, support, responsible manner that exceeds the rigorous standards research, awareness and advocacy of America’s most experienced charity evaluator, the Fundraising 77% Better Business Bureau Wise Giving Alliance. The 19% Association also holds a National Charity Seal from the Alliance.

We are especially grateful to those who helped us advance our mission in iscal year 2018 by making contributions. Total revenues equaled $352 million.

Our mission To eliminate Alzheimer’s disease through the advancement of research; to provide and enhance care and support for all afected; and to reduce the risk of dementia through the promotion of brain health.

Our vision A world without Alzheimer’s disease®.

Join our cause Learn how you can get involved.

2 AA000514 3 AA000515 Letter from the Association President and CEO and Chair of the Board of Directors

FY18 was a year of landmark achievements for the We made strides in advancing our policy priorities Alzheimer’s Association — the result of creating and related to care and support. At the urging of our maintaining crucial strategic partnerships and working advocates, Congress passed and the president signed with volunteers and supporters in aggressive pursuit of into law the bipartisan Recognize, Assist, Include, our vision of a world without Alzheimer’s. Support, and Engage (RAISE) Family Caregivers Act, which will result in a coordinated national People seeking care and support must irst receive strategy to address the needs of family caregivers. an accurate and timely diagnosis. Alzheimer’s Encouraged and endorsed by the Association and AIM, Association 2018 Alzheimer’s Disease Facts and the Palliative Care and Hospice Education and Figures — the pre-eminent source on the impact of Training Act (PCHETA) moved forward; this critical Alzheimer’s and other dementias — included a special legislation would ensure an adequate, well-trained report on early diagnosis highlighting the signiicant palliative care workforce through training, education medical, emotional and social beneits. The report also and awareness, and enhanced research. Together detailed how early diagnosis facilitates participation with AIM, we also helped to advance the BOLD in clinical trials and enables individuals to prepare Infrastructure for Alzheimer’s Act, legislation that legal, inancial and end-of-life plans while they are would establish Alzheimer’s Centers of Excellence and still cognitively able to make decisions and share increase collection, analysis and timely reporting of data their wishes. on cognitive decline and caregiving to inform future public health actions. We also increased our eforts to inform the general public about early detection. During Alzheimer’s & We remain steadfast in our commitment to ensure Brain Awareness Month in June, we elevated these that individuals and families facing Alzheimer’s receive messages through key social media and digital channels, the care and support to live well with the disease and encouraging families to discuss memory and cognition manage the demands of caregiving. Our free nationwide concerns early to ensure individuals receive the care 24/7 Helpline (800.272.3900) and our new website, and support they need, allowing for the best possible alz.org, serve as the main entry points to our robust outcomes. resources and services. In FY18, the Association engaged with constituents more than 4.3 million times, To ensure maximum reach and impact, engaging state providing information and support services both online and federal lawmakers continues to be a priority. The and in person. relentless eforts of the Association, the Alzheimer’s Impact Movement (AIM) — our advocacy arm — and Dementia care is delivered in a number of settings, and advocates across the country led to the largest-ever we’re committed to ensuring professional care facilities increase in federal funding for Alzheimer’s and are equipped with knowledge and strategies to provide dementia research at the National Institutes of Health optimal care to the individuals and families they serve. (NIH). This historic $414 million increase was signed In January 2018, we released our new Dementia Care into law as part of the iscal year 2018 budget, bringing Practice Recommendations to deine quality care annual funding at the NIH to $1.9 billion. throughout the course of the disease.

4 AA000516 Shining a brighter light on the importance of early strong presence at 569 Walks around the country, with diagnosis, we continued to increase our eforts to engage 18,559 participants raising an impressive $2.3 million. health care professionals. These engagements resulted in Our other signature event, The Longest Day®, a 25 percent increase in referrals to the Association and continued to grow in popularity and success, its services and a 58 percent increase in participation for and achieved a 50 percent increase in fundraising. the Association’s online continuing medical education oferings. In April 2018, the fourth Part the Cloud Gala, led by founder Michaela “Mikey” Hoag, raised a record- In aggressive pursuit of our vision of a world without breaking $11 million. Since 2012, the movement Alzheimer’s, the Association made its largest-ever has raised over $29 million, helping to ill a gap in research investment in FY18 by granting more than Alzheimer’s drug development by providing essential $30 million to 131 scientiic investigations, bringing the support for early phase clinical studies. Association’s current commitment to over $160 million in more than 450 projects in 25 countries. We also took Our progress across all mission areas in FY18 relects our leadership position in research to the next level by the growing strength of the Association in tandem launching our irst-ever clinical trial, as we announced with our ever-increasing base of volunteers, donors the U.S. Study to Protect Brain Health Through and supporters. We are well poised to continue the Lifestyle Intervention to Reduce Risk (U.S. momentum in FY19, building upon these milestones POINTER) to a record-setting 5,600-plus attendees at while setting the bar higher to move us closer to ending the Alzheimer’s Association International Conference® this devastating disease. 2017 (AAIC®) in London. Sincerely, None of these achievements would be possible without our vast network of volunteers and supporters. In FY18, the Association engaged partners and donors, including more than 700,000 through our direct marketing channels, to create total revenues of $352 million.

We surpassed our initial four-year $100 million goal for Harry Johns Christopher Binkley our Step Up the Pace: Accelerating Alzheimer’s President and CEO Chair, Board of Directors Research initiative. Corporations and organizations have committed nearly $109 million, enabling the Association to more than double its research funding. GHR Foundation, the Part the Cloud movement and the Anne and Henry Zarrow Foundation, all of whom contributed $5 million or more, led the way.

Our signature events continue to steadily grow. The Alzheimer’s Association Walk to End Alzheimer’s® raised $88.9 million and surpassed the 500,000 participant mark for the irst time. Our National Presenting Sponsor, Edward Jones, had a

5 AA000517 Report Overview The FY18 Annual Report details mission-related accomplishments within the ive strategic objectives of the Alzheimer’s Association: increasing concern and awareness, advancing public policy, enhancing care and support, accelerating research and growing revenue to meet mission goals. These initiatives drive the Association’s eforts to eliminate Alzheimer’s and ofer help and hope to all those afected by this devastating disease. To fuel these objectives, the Association receives contributions through numerous fundraising activities and channels around the world.

Increasing Concern and Awareness Accelerating Research The Association drives the nationwide discussion of The Alzheimer’s Association is the world’s largest Alzheimer’s and other dementias and establishes the nonproit funder of Alzheimer’s research and the organization as a dedicated and reliable resource to nonproit with the highest impact in Alzheimer’s support community needs. By growing the conversation research worldwide, behind only the Chinese and about the number of afected individuals, and the United States governments as measured by Thomson staggering and growing economic and societal impact Reuters InCites™. In our role as the leading convener, of Alzheimer’s, the public and policymakers can take collaborator and coordinator, we unite the global appropriate actions to change the course of the disease. research community to accelerate the pace of discovery Families can gain the knowledge needed to seek toward methods of treatment, prevention and, diagnosis, begin available treatments and plan for the ultimately, a cure. future. Awareness of the Association helps these families to access needed resources during their journey with Growing Revenue in Support of the Mission the disease. Individuals, corporations and foundations further the Association’s mission through their dedicated Advancing Public Policy involvement and support. From Walk to End The Association is the leading voice for Alzheimer’s Alzheimer’s events to galas, the Association calls on disease advocacy, successfully ighting for critical constituents to help raise funds to ight Alzheimer’s. Alzheimer’s research, care and support initiatives at the These generous donors also support the mission state and federal level. The organization is relentless through individual, family and estate gifts, in its eforts to make Alzheimer’s a national priority demonstrating their powerful, ongoing commitment while speaking up for the needs and rights of people to ending Alzheimer’s through advancing research and with Alzheimer’s and their families. Across the country, enhancing the Association’s care and support eforts. the Association mobilizes hundreds of thousands of Alzheimer’s advocates in the movement for better care and support and increased research funding to end the disease.

Enhancing Care and Support The Association is instrumental in enhancing care and support for all those afected by Alzheimer’s and other dementias. Through our commitment to reliable resources, support and information, we are available wherever and whenever we are needed in communities nationwide, In addition to our respected role in face-to-face support services across the country, we provide support 24 hours a day, seven days a week, 365 days a year through our award-winning website and Helpline.

6 AA000518 7 AA000519 Increasing Concern and Awareness The deinitive compilation of national statistics and information conveying the impact of Alzheimer’s disease and other dementias on individuals, families, government and the nation’s health care system, the Alzheimer’s Association 2018 Alzheimer’s Disease Facts and Figures report is the pre-eminent source covering the broad spectrum of Alzheimer’s issues. The 2018 edition included a special report on the beneits of early diagnosis highlighting the signiicant medical, emotional and social beneits.

In conjunction with June’s Alzheimer’s & Brain As a strong complement to Walk to End Alzheimer’s Awareness Month — one of the Association’s advertising and outreach, advertising from the leading consumer engagement platforms to raise Association’s First Survivor campaign ran concern and awareness — an online survey conducted Aug. 7-Sept. 11, 2017. Featuring a mix of TV, digital by the Association found a majority of Americans display, digital video, digital audio and print, the would be concerned about ofending a family member spots appeared via partners such as Google Display (76 percent) or ruining their relationship (69 percent) Network, YouTube, Pandora, TIME and People. if they approached that person about observed signs of Alzheimer’s. Through social media channels such The Association’s relationship with Major League as Twitter, Facebook and Instagram, the Association Baseball continued to build, with 24 teams joining highlighted the critical importance of early detection the movement to end Alzheimer’s by participating and diagnosis of Alzheimer’s, encouraging families in awareness activities. Highlights included irst to discuss memory and cognition concerns early to pitches; pre-game ceremonies; warning track parades; ensure individuals receive care and support. Social pre-game and in-game broadcast segments; donated media engagement included a Twitter-promoted trend suites and tickets; concourse info tables; program ads; with the Association’s irst-ever custom emoji and public service announcements; and purple-clad fans content featuring Celebrity Champions. waving #ENDALZ rally towels. The 2018 season also marked the launch of the Major League Memories The Association’s website, alz.org, was redesigned program. The Association partnered with the to provide a faster, more comprehensive and Los Angeles Dodgers and Atlanta Braves to host responsive user experience, allowing the Association events at senior care facilities, connecting residents to better provide quality service to its diverse global with alumni players who shared stories about favorite audiences. The site, which now includes additional games and other baseball memories. Spanish content, ofers information and resources to people living with Alzheimer’s, their caregivers and The National Hockey League also promoted anyone interested in learning about the disease and Alzheimer’s awareness through a number of initiatives. other dementias. The Chicago Blackhawks, Colorado Avalanche, Columbus Blue Jackets, Minnesota Wild, New The Association’s impressive social media following York Islanders, San Jose Sharks, St. Louis Blues and on Facebook, Tw itter and Instagram continued to Washington Capitals held awareness nights which increase, growing to nearly 1.1 million and bringing included ceremonial puck drops, Zamboni rides, 4.4 million visits to alz.org. In addition, Facebook served concourse tables, public address and video board as a signiicant recruitment and fundraising platform announcements, and donated suite tickets. for the Association’s signature fundraising events. NBA Fit, the National Basketball Association’s health The Association continued to deliver critical and wellness platform, promoted awareness of the Alzheimer’s information to the public, garnering Alzheimer’s Association and the disease during NBA nearly 12.7 billion total media impressions Fit Week Jan. 17-25, 2018. The Association provided a 31 percent increase from FY17. special messaging spotlighting its 10 Ways to Love

8 AA000520 Your Brain and 10 Warning Signs of Alzheimer’s of individuals age 65 and older with mild cognitive Disease. impairment (MCI) or dementia of uncertain cause.

As a result of Association eforts, President Ronald The Association grieved the loss of country music Reagan declared November as National Alzheimer’s legend Glen Campbell, who died with Alzheimer’s, Disease Awareness Month in 1983. During longtime football coach and athletic director Frank November 2017, which is also National Family Broyles, and former NFL wide receiver Dwight Caregivers Month, the Association recognized the Clark. The Association will honor the amazing impact of caregiving by honoring the more than inluence of these champions by aggressively pursuing 15 million Americans caring for someone living greater awareness, increased support for families and with Alzheimer’s. The Association partnered with research that will lead to prevention, treatment and, advertising agency MullenLowe to create a digital ultimately, a cure. campaign featuring a video of the iconic “Pure Imagination” scene from the ilm “Willy Wonka and the Chocolate Factory,” starring legendary actor Gene Wilder, who died from Alzheimer’s complications in 2016.

The Association worked closely with CBS to provide support for a “60 Minutes” story titled “For Better or For Worse” which examined the signiicant challenges faced by a woman diagnosed with Alzheimer’s and her caregiver husband. The segment provided a view of the couple’s life over 10 years, showing the devastating toll the disease takes on individuals and families.

For the ninth consecutive year, the Association was recognized by The NonProit Times as one of the “Best Nonproits to Work For,” achieving a third-place ranking in the Large Nonproit Employer category. Employees rated companies on areas such as leadership planning, culture and communications, compensation and recognition, employee-supervisor relationships, training and education, work/life balance and overall satisfaction.

The Association collaborated with “Innovations with Ed Begley, Jr.,” a Fox Business series highlighting cutting edge-information across an array of industries, including health and medicine. A six-minute segment on the Association-led Imaging Dementia-Evidence for Amyloid Scanning (IDEAS) Study featured interviews with Association Chief Science Oicer Dr. Maria Carrillo, lead investigator Gil Rabinovici, M.D., and study participant Peter Wooding, along with his wife and caregiver, JoAnn. This milestone study will help determine the clinical value of using brain amyloid PET in diagnosing and managing treatment

9 AA000521 10 AA000522 Advancing Public Policy In response to the relentless eforts of the Alzheimer’s Association, the Alzheimer’s Impact Movement (AIM) — the Association’s advocacy arm — and dedicated advocates nationwide, Congress approved and the president signed into law a historic $414 million increase for Alzheimer’s and dementia research funding at the National Institutes of Health (NIH) as part of the federal iscal year 2018 budget. This is the largest-ever increase and brings annual funding at the NIH to $1.9 billion. The bipartisan efort was led by Senate Appropriations Labor, Health and Human Services, Education and Related Agencies Subcommittee Chairman Roy Blunt (R-Mo.) and Ranking Member Patty Murray (D-Wash.), and by House Appropriations Labor, Health and Human Services, Education and Related Agencies Subcommittee Chairman Tom Cole (R-Okla.) and House Appropriations Committee Ranking Member Nita Lowey (D-N.Y.).

The omnibus bill that included the funding increase The Association and AIM drove support for the BOLD also reauthorized Kevin and Avonte’s Law, bipartisan Infrastructure for Alzheimer’s Act, which was legislation to protect seniors living with Alzheimer’s and introduced in Congress in November 2017. Developed dementia and children with developmental disabilities in close partnership between bipartisan sponsors in who are prone to wandering. The Association and AIM Congress, the Association and AIM, the legislation were leading advocates for the bill’s passage. would establish Alzheimer’s Centers of Excellence in communities nationwide to expand and promote the Congress passed and the president signed into law the evidence base for efective Alzheimer’s interventions, bipartisan Recognize, Assist, Include, Support, and provide funding to state and local public health and Engage (RAISE) Family Caregivers Act, departments to promote cognitive health, risk reduction, which will address the needs of family caregivers. early detection and diagnosis, and the needs of The Association and AIM played a key role in increasing caregivers. The BOLD Infrastructure for Alzheimer’s support of the legislation, which directs the Department Act would also increase collection, analysis and timely of Health and Human Services (HHS) to develop a reporting of data on cognitive decline and caregiving to national strategy to provide education and training, inform future public health actions. At the end of FY18, long-term services and support, and inancial stability the BOLD Act had 45 sponsors in the Senate and 149 in and security for caregivers. the House.

The House Energy and Commerce Committee The Association and AIM worked to advance policies unanimously moved the Palliative Care and to better assist individuals living with multiple Hospice Education and Training Act (PCHETA) chronic conditions. In February 2018, Congress out of committee, and additional action is expected passed an extension of the Independence at Home in FY19. Half of all people living with Alzheimer’s and (IAH) demonstration model through 2019. The IAH other dementias are in hospice care at the time of their demonstration model provides Medicare beneiciaries death, but less than half of surveyed nursing homes have living with multiple, complex chronic conditions with a palliative care program. Encouraged and endorsed specialized care at home from a team of health care by the Association and AIM, PCHETA is critical providers. In addition, the Association is supporting legislation that would ensure an adequate, well-trained an efort to make the Independence at Home Act palliative care workforce through training, education permanent, in order to ofer ongoing support for the and awareness, and enhanced research. Since the bill’s Alzheimer’s community. introduction, Association staf and advocates have held thousands of meetings with legislative oicials to More than 1,200 advocates from all 50 states plus the accelerate PCHETA’s passage. District of Columbia gathered at the 2018 Alzheimer’s Association AIM Advocacy Forum, the nation’s

11 AA000523 premier Alzheimer’s advocacy event, to learn about The Association and AIM held 2,867 meetings policy priorities from experts and meet with their with members of Congress and their staf in elected oicials to encourage support of key legislation. Washington, D.C., and district oices. These meetings Dr. Francis Collins, M.D., Ph.D., director of the were conducted primarily by advocates, Ambassadors National Institutes of Health and a longtime ally in the (volunteer leaders who develop trusted relationships ight to end Alzheimer’s, provided a broad overview of with their assigned congressional oice through research advancements as well as the inancial burden ongoing, personal contacts) and members of Alzheimer’s Alzheimer’s and other dementias place on our nation’s Congressional Teams (groups of advocates who assist in economy. He was joined by Dr. Jon LaPook, CBS News district grassroots activities). To further extend the reach chief medical correspondent, who interviewed Collins as of the Association and its legislative priorities, staf and well as Julie and Les Berger, a couple facing Alzheimer’s, advocates attended 1,558 town halls or other community about the realities of life with the disease. events hosted or attended by a member of Congress or their staf. The Association and its advocates made an At the National Alzheimer’s Dinner, part of the additional 13,547 points of contact with members of Advocacy Forum, leaders in the ight to end Congress through letters to the editor, op-eds and Alzheimer’s were recognized for their eforts social media. in front of a crowd of advocates and policymakers. Honorees included Sens. Susan Collins (R-Maine) The Association continued to partner with the and Catherine Cortez Masto (D-Nev.); actress and Centers for Disease Control and Prevention Association Celebrity Champion Alexandra Socha; and (CDC) to encourage use of the Behavioral Risk Factor advocate Dani Jachino. MSNBC anchor and Association Surveillance System (BRFSS) Cognitive Module by all Celebrity Champion Richard Lui served as emcee and states at least once in 2019 or 2020. This new efort will also received an award. add to the existing state-level evidence base on cognitive decline established in 51 states and territories during the Alzheimer’s advocates turned Capitol Hill purple 2015-2016 cycle. on Hill Day, the inal day of the Advocacy Forum. Hill Day is an opportunity for advocates to meet The Association and the CDC’s Alzheimer’s Disease and with lawmakers and their stafs, share their personal Healthy Aging Program worked toward the release of experiences with the disease and speak up for increased the third in a series of Healthy Brain Initiative (HBI) research funding and improved access to care and Road Maps aimed to make cognitive health an integral support. Advocates also attended a United States Senate component of public health. The Association has been Special Committee on Aging Hearing, “Changing the instrumental in persuading state and local public health Trajectory of Alzheimer’s: Reducing Risk, Detecting departments to promote early detection and diagnosis; Early Symptoms, and Improving Data.” They were educate the public about brain health; train health joined by Academy and Tony Award-winning actress care providers and irst responders; and encourage and Association Celebrity Champion Marcia Gay care planning. In FY18, at least 102 Road Map actions Harden, who testiied about the struggles her family is were implemented by health departments, compared facing as they lose her mother to Alzheimer’s. to an estimated 65 actions implemented in FY17. With resources from the Association’s grant from CDC, The Association reached out to lieutenant governors state public health departments in Florida, Kansas, across the nation to secure support for the introduction Minnesota, Missouri and Tennessee received awards of a resolution to the National Governors Association for pilot Road Map initiatives. (NLGA). The “Resolution Recognizing Alzheimer’s Disease as a Public Health Crisis Impacting the Nation’s Alzheimer’s Association President and CEO Health Care Infrastructure” calls on state governments Harry Johns was elected chair of the World to support the implementation of the new Public Health Dementia Council (WDC), which works with Roadmap and provisions in the BOLD Infrastructure governments and dementia organizations across for Alzheimer’s Act. The resolution was adopted by the the globe in order to galvanize eforts to defeat the NLGA, and 18 lieutenant governors signed on as disease. Johns formerly served as lead of WDC’s co-sponsors, signaling strong support at the state level. Care Global Team.

12 AA000524 13 AA000525 Enhancing Care and Support As the number of individuals afected by dementia grows, the Association remains a leader in care and support. Our award-winning website, alz.org, and free nationwide 24/7 Helpline (800.272.3900) serve as entry points to our robust resources. In FY18, the Association engaged with constituents more than 4.3 million times, providing information and support services both online and in person. Constituents continue to report in surveys that they are highly satisied with Association programs and services and would recommend them to others.

Stafed by specialists and master’s-level clinicians, The Association began participant and instructor the Association’s national 24/7 Helpline is a vital recruitment for Project ECHO® (Extension source of information and support for people facing for Community Healthcare Outcomes), a Alzheimer’s and other dementias. Last year, the telementoring program that emphasizes interactive Association introduced comprehensive nationwide case-based learning to accelerate the sharing of Helpline standards to ensure consistent quality. This free knowledge across the dementia care ield. While the service, which received nearly 300,000 calls in FY18, is use of ECHO programs has helped to achieve gains in partially funded by a ive-year, $4.9 million federal grant education in other disease ields, the system has not yet from the Department of Health and Human Services been widely applied to dementia. The Association will Administration for Community Living. launch two pilot ECHO programs in the fall of FY19; the irst will help primary care practices increase timely In January, the Association strengthened its commitment diagnoses of Alzheimer’s and dementia, while the second to improving the quality of life for people living will help long-term care facilities adopt the Association’s with Alzheimer’s by releasing its 2018 Dementia new Dementia Care Practice Recommendations. Care Practice Recommendations, which were developed to deine quality care throughout the course The Association continued its work with the Centers of the disease. The Association’s 56 evidence-based for Medicare & Medicaid Services (CMS) and recommendations by 27 expert authors are intended the American Medical Association to ensure the for professional care providers for people living successful implementation of the permanent care with dementia and their caregivers in residential planning code 99483 for individuals with cognitive or community settings. These recommendations impairment. Efective January 2018, the permanent were published in a February 2018 supplement to code replaced the temporary G0505, which was The Gerontologist. introduced the previous year. The code is used by health care professionals to report cognitive assessment Propelled by physician outreach eforts, referrals from and comprehensive care planning services provided health care professionals to the Association increased to individuals who exhibit symptoms of cognitive by 25 percent nationwide, and participation in the impairment, facilitating the delivery of services that Association’s online continuing medical education can improve quality of life. (CME) catalog grew by 58 percent. These oferings include 15-minute CME activities to accommodate the In an efort to identify areas of opportunity within the busy schedules of clinicians and the Association’s ive- dementia care ield, the Association gave a presentation module course, Challenging Conversations about on psychosocial research measurement at the National Dementia. In its second year, Diagnose, Disclose and Research Summit on Care, Services, and Direct Connect, a program created with support from Supports for Persons with Dementia and Their CVS Health Foundation, provided education to more Caregivers, a two-day meeting sponsored by the than 3,700 health care professionals and resulted in over U.S. Department of Health and Human Services, 3,300 patient and caregiver referrals to the Association. the Association and other organizations.

14 AA000526 The Association partnered with the National Dementia Care Practice Recommendations. Advisors Hispanic Council on Aging (NHCOA) to increase also shaped the development of A Guide to Quality Care Alzheimer’s awareness and education in Hispanic/ from the Perspectives of People Living with Dementia, Latino communities nationwide. The collaboration which ofers personal insights on quality care and will educate and assist Association staf in developing a recommendations for care providers to apply a person- network of Latino community health workers, known centered approach throughout the disease progression, as “promotores,” to deliver Alzheimer’s education and provided feedback for the Association’s updated while connecting people living with the disease and common education program Understanding Alzheimer’s their caregivers to the Association’s free resources and and Dementia. support services. In addition, NHCOA’s 2017 Caregiver Report recognized the Association and referenced 2017 Alzheimer’s Disease Facts and Figures.

The Association collaborated with national partner the National Asian Paciic Center on Aging (NAPCA) to develop a guide on Strengthening Community-Based Services for Asian American and Paciic Islanders Afected by Dementia. This guide provides community service providers with additional knowledge and skills to help Asian Americans and Paciic Islanders living with dementia and their families.

The Association continues to optimize its online resources for individuals afected by dementia. ALZConnected®, a free online community for people living with dementia and their caregivers, continues to thrive with 10,428 new members, more than 63,000 forum posts by community members and an 18 percent increase in user sessions. Alzheimer’s Navigator®, an online assessment tool allowing people with the disease and caregivers to create personalized action plans, gained 32,296 registrants.

Committed to informing the public about the disease, the Association launched the irst of its revamped in-person education programs, Understanding Alzheimer’s and Dementia previously known as The Basics: Memory Loss, Dementia and Alzheimer’s Disease. The free program features quizzes and videos for an interactive learning experience.

The Alzheimer’s Association National Early- Stage Advisory Group, comprising individuals living in the early stage of Alzheimer’s and other dementias and their care partners, is dedicated to sharing their experiences in order to raise awareness, reduce stigma and provide guidance on the development of Association programs and services. Advisors played a pivotal role in the Association’s eforts to enhance care and support through activities related to the release of the new

15 AA000527 16 AA000528 Accelerating Research In aggressive pursuit of its vision of a world without Alzheimer’s, the Association made its largest-ever research investment in FY18, granting more than $30 million to 131 scientiic investigations. Investments included awards to 112 projects funded through the International Research Grant Program, representing proposals ranked highest by a peer-reviewed process in a highly competitive ield of 533 applications submitted from 1,160 letters of intent. As the world’s leading nonproit funder of Alzheimer’s and dementia research, the Association is currently investing over $160 million in more than 450 projects in 25 countries. Since 1982, the Association has invested over $435 million in more than 2,900 scientiic investigations.

Announced at the Alzheimer’s Association International participants examined. IDEAS also includes three add-on Conference 2017 (AAIC) in London, the Association- studies to expand the impact of the core study. led U.S. Study to Protect Brain Health Through Lifestyle Intervention to Reduce Risk (U.S. Part the Cloud, founded in 2012 by philanthropist POINTER) is a $35 million, two-year clinical Michaela “Mikey” Hoag in partnership with the trial to evaluate whether lifestyle interventions that Association, awarded eight grants totaling over $6.8 simultaneously target many risk factors can protect million (in addition to 20 previous grants) to accelerate cognitive function in adults age 60-79 at increased risk Alzheimer’s research by funding the most promising for cognitive decline. U.S. POINTER is the irst such early phase clinical studies. Six grants of these grants study to be conducted in a large group across the were funded through the Part the Cloud to RESCUE United States. (REverse, reStore, Cease and UndErstand) Brain Cell Degeneration in Alzheimer’s Disease Challenge Program AAIC is the premier annual forum for the presentation and two via the Part the Cloud Transitional Research and discussion of Alzheimer’s and dementia research Grant Program. and the cornerstone of the Association’s position as the foremost international catalyst and convener in The Association and Alzheimer’s Drug Discovery the ield. AAIC 2017 in London brought together a Foundation (ADDF) jointly funded a new record 5,600-plus attendees representing 68 counties combination therapy clinical trial for Alzheimer’s exhibiting their knowledge. Ground-breaking research disease to be conducted by Amylyx Pharmaceuticals. announced featured studies on racial and socioeconomic The $1.85 million grant is the irst award under an disparities, including high child mortality rates raising initiative created by the Association and the ADDF to dementia risk in African Americans; early detection, fund combination therapies. Meetings convened by the modiiable risk factors and prevention; hearing loss two organizations in 2015 led to the recognition of the and dementia risk; and sleep apnea and its potential potentially important role of combination therapies in connection to cognitive decline. Alzheimer’s, paving the way for this exciting partnership.

Thanks to the eforts of the Association and its partners, The Association partnered with the Global Brain the four-year Imaging Dementia-Evidence for Health Institute to award more than $440,000 to Amyloid Scanning (IDEAS) Study reached 17 research projects in eight countries. This initiative its enrollment goal of more than 18,000 Medicare supports emerging leaders in brain health and dementia beneiciaries aged 65 or older with mild cognitive by funding pilot studies that aim to delay, prevent and/or impairment (MCI) or atypical dementia. Launched in mitigate the impact of dementia, especially in low- and 2016, IDEAS, led by the Association and managed by the middle-income countries. American College of Radiology, is evaluating the impact of brain amyloid PET scans on patient management and Results of a national survey supported by the Association health outcomes. Interim results announced at AAIC and published in Alzheimer’s & Dementia®: The 2017 showed that amyloid PET scans led to changes in Journal of the Alzheimer’s Association found that medical management for more than 65 percent of the stigma associated with Alzheimer’s may be an obstacle

17 AA000529 for individuals to seek information about their risk of Continuing the tradition started by Association founder developing the disease and their likelihood of participating Jerome H. Stone, the Association and its Zenith in clinical studies testing potential therapies. According Society awarded four new Zenith Fellows Awards to researchers, advances in therapies that improve the to exceptional scientists who have made signiicant prognosis of Alzheimer’s could help reduce stigma. contributions to the ield of Alzheimer’s and dementia Alzheimer’s & Dementia is the leading peer-reviewed, research. Recipients were Dominic M. Walsh, Ph.D., monthly journal in Alzheimer’s and dementia, and its Brigham and Women’s Hospital, Inc., Boston; Ronald impact factor — a measure of the publication’s inluence C. Petersen, M.D., Ph.D., Mayo Clinic, Rochester, in the scientiic community — increased 34 percent. Minnesota; Sidney Strickland, Ph.D., The Rockefeller University, New York; and Peter H. St. George-Hyslop, In 2011, the Association, along with the National M.D., University of Toronto, Toronto, Ontario, Canada. Institute on Aging (NIA) at the National Institutes of Since 1991, more than 130 fellows have generated more Health (NIH), announced revised guidelines (NIA- than 9,000 peer-reviewed publications and have used the AA) for modernization of the diagnosis of Alzheimer’s data and insights from Zenith-funded investigations to disease. “NIA-AA Research Framework: Towards secure more than $1.4 billion in additional support from a Biological Deinition of Alzheimer’s Disease” the National Institutes of Health and other funders. was published in the April 2018 issue of Alzheimer’s & Dementia. The authors proposed shifting the scientiic The Association joined with Johnson & Johnson deinition of Alzheimer’s in living people from the Innovation to present the Alzheimer’s Innovation current one, which is based on cognitive changes and Award to Lennart Mucke, M.D., of the Gladstone behavioral symptoms, to one deined by the Institutes. The award recognizes cutting-edge research conirmation of biomarkers, representing a major ideas that aim to directly translate indings to potential evolution in how we think about Alzheimer’s. new therapies.

Through the Alzheimer’s Association Research To accelerate progress across the world, the Association Roundtable, the Association unites scientists from the convened two AAIC Satellite Symposia, bringing an pharmaceutical, biotechnology, diagnostics, imaging extension of AAIC to areas where the conference and cognitive testing industries worldwide to discuss key may not visit. In October 2017 in Varna, Bulgaria, areas in Alzheimer’s science. In FY18, the roundtable met attendees included 35 speakers from 14 countries and twice in Washington, D.C. In November 2017, “The poster presentations from students and postdoctoral NIA-AA Research Framework for Alzheimer’s Disease” fellows. In April 2018 in Buenos Aires, nearly 400 allowed experts to provide perspectives on the new NIA- researchers from 25 countries on six continents discussed AA research framework and how it may be applied to prevalence and cost of Alzheimer’s and dementia, early clinical research. The May 2018 meeting, “Combination detection and risk factors, and risk reduction, with an Therapy Approaches for Alzheimer’s Disease,” provided emphasis on research in Latin America. a forum for discussion of new ideas to treat Alzheimer’s with drug combinations or other interventions. The number of new users of TrialMatch®, the Association’s clinical studies matching service, continues A longtime member of the Health Research Alliance to grow. Over 79,000 new users created TrialMatch (HRA), the Association hosted the organization’s fall proiles, a 19 percent increase over FY17. At the end of members’ meeting. Association President and CEO FY18, there were over 300,000 user proiles, and the Harry Johns welcomed attendees by underscoring the database included 280 studies taking place at more than Association’s impact and role in advancing Alzheimer’s 550 sites across the United States. In addition, TrialMatch science and policy. Gil Rabinovici, M.D., lead continued direct outreach to aid in recruitment for investigator of the IDEAS Study, and James Hendrix, Association- and NIH-funded IDEAS add-on studies, Ph.D., Association director of global science initiatives, furthering the Association’s goal to maximize the spoke on the identiication of Alzheimer’s biomarkers number of participants in clinical studies. to accelerate clinical development and improve clinical practice and the unique role the Association played in the Made possible by the Association’s investment, the IDEAS Study. Global Alzheimer’s Association Interactive

18 AA000530 Network (GAAIN) allows researchers to combine and analyze large amounts of data through a cloud-based network. Researchers from the University of Southern California Keck School of Medicine published the irst major paper to derive its population and data primarily from GAAIN. In FY18, GAAIN continued to grow its reach, aligning over 350 data partners from 38 countries on six continents and actively linking nearly 496,000 research participants’ data. GAAIN also expanded the available features for researchers to explore and analyze data from 24 to over 23,000.

The Alzheimer’s Association International Society to Advance Alzheimer’s Research and Treatment (ISTAART) is the only professional society for those interested in Alzheimer’s and dementia science, including scientists, physicians and other professionals involved in the causes and treatments of Alzheimer’s and other dementias. By the end of FY18, ISTAART comprised 4,133 members, a 12 percent increase over the previous year. Participation in the society’s Professional Interest Areas (PIAs), subgroups of researchers sharing common scientiic interests, saw a 58 percent increase of members involved in one or more of the 19 PIAs.

Association Chief Science Oicer Maria Carrillo, Ph.D., delivered the opening plenary presentation at the National Institutes of Health Alzheimer’s Disease Research Summit. Dr. Carrillo highlighted the Association’s leadership role in securing increased federal research funding for Alzheimer’s and dementia research. Dr. Carrillo also gave opening plenary remarks at the National Research Summit on Care, Services, and Supports for Persons with Dementia and Their Caregivers, a two-day meeting sponsored by the U.S. Department of Health and Human Services, the Association and private sector organizations.

The Association created and leads the Alzheimer’s Association Business Consortia (AABC), a group of companies with a focus on Alzheimer’s disease and/or dementia. The consortia’s mission is to advance Alzheimer’s and dementia research through innovation by small, startup biotechnology, diagnostic and contract research organizations. The AABC works to achieve its mission by focusing on areas of common interest to advance the ield as well as the member companies’ goals.

19 AA000531 20 AA000532 Growing Revenue in Support of the Mission Generous contributions from constituents, corporations and other organizations enable the Association to advance Alzheimer’s care, support, research and advocacy. This funding also helps fuel greater awareness of the Association and its resources and engages the public in the ight to end Alzheimer’s. In FY18, Association donors and partners across the country contributed to total revenues of $352 million. This critical support makes a long-lasting impact on the lives of those facing the disease and continues to move us closer to our vision of a world without Alzheimer’s.

Through direct marketing eforts including email, print April 2018 to achieve a new Guinness World Record for and phone, the Association engaged 718,431 donors in forming the largest human image of a brain. Over 1,200 the cause and raised $79 million — the greatest amount people gathered at Busch Stadium in St. Louis to form a in the Association’s direct marketing history. Online multicolored brain image. and intermediate giving ($1,000-$9,999) showed strong growth, with increases of 16 and 17 percent, respectively. The Longest Day, an event held annually on the summer solstice that asks participants to ight Alzheimer’s The Alzheimer’s Association Walk to End through a fundraising and awareness activity of their Alzheimer’s raised $88.9 million — a 6 percent increase choice, experienced record growth. Participants raised over the previous year. More than 500,000 people in $7.2 million for Alzheimer’s care, support and research, 625 communities nationwide came together for the a 50 percent increase over 2016. The American Contract world’s largest event to raise awareness and funds for Bridge League, the event’s inaugural Global Team, raised Alzheimer’s care, support and research. In addition, more than $1 million for the second year in a row. In its 10 new companies and organizations joined as National irst year as a Global Team, Arthur Murray International Teams, growing the total to 42. These companies and raised over $212,000, with more than 100 dance centers organizations experienced an impressive 33 percent participating. growth in fundraising revenue. Walk to End Alzheimer’s continued to climb in the Peer-to-Peer Fundraising The fourth Part the Cloud Gala, hosted by its founder, Thirty, the most comprehensive annual benchmark study Michaela “Mikey” Hoag, and chaired by Ellen Drew and of peer-to-peer fundraising programs in the United Debbie Robbins, raised a record-breaking $11 million. States. In 2017, the event was ranked third, up from the Held April 28, 2018, at the Rosewood Sand Hill in number ive spot the previous year. Menlo Park, California, and emceed by ESPN’s Sage Steele, the event included performances by country artist The Association’s relationship with St. Louis-based Jay Allen and Tony Award-winning actress, singer and inancial services irm Edward Jones continued to songwriter Idina Menzel. Since 2012, the Part the Cloud grow. As National Presenting Sponsor of Walk to End movement has raised over $29 million to fund 29 grants Alzheimer’s, the company had a presence at 569 events to foster the progress of cutting-edge, early phase clinical around the country, with 18,559 participants raising studies with the highest probability of slowing, stopping an impressive $2.3 million. In FY18, Edward Jones’ or curing Alzheimer’s. total support of the Association, including funds raised through Walk, dollars donated to chapters and overall In addition, Mikey Hoag was honored with the corporate commitment, reached nearly $5 million. 2017 Jerome H. Stone Philanthropy Award for In May, the Association and Edward Jones received the Alzheimer’s Research, which annually recognizes the Gold Halo Award in the Best Health Initiative. The Halo world’s top philanthropists for actively engaging in the Awards — North America’s highest honor for corporate Alzheimer’s cause. Hoag was lauded for her commitment social initiatives and cause marketing — showcase to the global Alzheimer’s research ield through her work successful consumer and employee engagement eforts. with Part the Cloud. The Association and Edward Jones also joined forces in

21 AA000533 The Association’s nationwide Step Up the Pace: MSNBC’s “Morning Joe,” served as emcee and Robert Accelerating Alzheimer’s Research philanthropic Verdi, TV personality, style expert and founder of Great initiative surpassed its initial four-year goal of $100 Bag Co., joined as a special guest speaker. million. Between the campaign’s launch in 2014 and the end of FY18, individuals, corporations and organizations The 31st annual Alzheimer’s Association Chicago committed nearly $109 million, enabling the Association Rita Hayworth Gala, chaired by Jon and Allie Harris, to more than double its research funding. Philanthropic raised more than $1.1 million. Held at the Hilton partners who provided $5 million or more include GHR Chicago on May 12, 2018, the gala’s “Pure Imagination” Foundation, the Part the Cloud movement and the Anne theme was inspired by Hollywood legend Gene Wilder, and Henry Zarrow Foundation. who died from complications of Alzheimer’s in 2016. The Gala Steering Committee honored Wilder’s The Association’s Zenith Society welcomed ive new family, Karen Wilder and Jordan Walker, with the Pure members, increasing the group’s total to 78. Comprising Imagination Award, and NBC’s Natalie Morales and donors who make a gift of $1 million or more, the her family, Joseph Rhodes and Joe Rhodes, with the Zenith Society sets the bar for philanthropic leadership, Caregiver Award for their eforts to raise awareness. engagement and impact. Longtime members Lynda and Larry Jodsaas, Joan and Paul Rubschlager and Mary The second annual Dance Party to End Alz, hosted Barton Smith all made new gifts, contributing to the by actress, author and Association Celebrity Champion launch of the U.S. POINTER study. Zenith Society Kimberly Williams-Paisley, brought together more than members helped bring in nearly $31 million in new 700 music fans to the Wildhorse Saloon in Nashville. revenue in FY18. Brad Paisley, Darius Rucker, Charles Esten and other top country artists performed their favorite hits from the Members of the Association’s Founders Society make 1980s. Taking on a new twist to raise awareness for the gifts through a will or trust, charitable gift annuity cause, the event raised more than $350,000. or another planned gift arrangement. The Association received $36.7 million through these planned gifts The inaugural Inspire Napa Valley Wine Weekend in FY18. was held May 4-6, 2018, and raised over $1 million. Founded by wine industry tastemaker Kerrin Laz to raise The Association’s advocacy arm, the Alzheimer’s critical funds and awareness of Alzheimer’s, the weekend Impact Movement (AIM), welcomed 58 charter brought together wine enthusiasts at exceptional Napa members from around the country to the new AIM Valley wineries to support the cause. Leadership Society, a group of generous donors committed to making Alzheimer’s a national priority. RivALZ, the Association’s volunteer-driven lag football The Society features four levels of giving: Leadership games, saw 2,300 participants in 39 events raise more Council, Chairman’s Circle, Capital Club and Team than $1.9 million. As part of the competition, teams are 2025. Members, who gave $743,000 in FY18, make an organized around age-old rivalries — East vs. West, annual commitment of $5,000 or more to help advance Blondes vs. Brunettes, City vs. Suburbs — that inspire and develop policies to overcome Alzheimer’s disease fundraising, awareness and action in the ight against through increased investment in research, enhanced care Alzheimer’s. and improved support. More than 1,200 Bankers Life agents and associates and The 33rd annual Alzheimer’s Association New York Association volunteers in over 105 cities nationwide Rita Hayworth Gala, hosted by founder and general collected $188,000 during the 16th annual nationwide chair Princess Yasmin Aga Khan and co-chairs Karyn Forget Me Not Days® campaign. These volunteers Kornfeld, Robin Meltzer and Daryl Simon, was held raised awareness of the disease by distributing over Oct. 24, 2017, at Cipriani 42nd Street. The event raised 100,000 packets of forget-me-not lower seeds, each nearly $2 million for the Association and honored specially marked with information about the Association, Nina Garcia, editor-in-chief of Elle magazine, with including the 24/7 Helpline. Bankers Life and its parent the 2017 Champion Award. Willie Geist, host of company, CNO Financial Group, also pledged $150,000 NBC’s “Sunday TODAY with Willie Geist” and in corporate donations to support the Association’s

22 AA000534 mission and chapter programs. Since the inception of Forget Me Not Days in 2003, Bankers Life has helped raise more than $5 million to ight Alzheimer’s.

In March, Marshalls customers in the United States and Puerto Rico raised more than $1.6 million to help advance the Association’s care, support and research eforts. Marshalls, a chain of department stores owned by TJX Companies, invited customers to make a donation in support of the Association by adding $1, $5 or $10 at checkout in more than 1,000 stores. Since its inception in 2013, the campaign has raised over $7.5 million for the Association.

Grant funding from CVS Health Foundation, a private charitable organization created by CVS Health, helped the Association extend its support for a new program to advance disease diagnosis and assessment with clinicians while enhancing care and support for families facing Alzheimer’s. The grant is being shared among six chapters and brings the Foundation’s total contributions to the Association to more than $1 million since 2016.

BJ’s Restaurants, Inc., a large and growing casual dining chain that owns and operates 198 restaurants in 27 states, was the Association’s irst restaurant partner to host a national promotion. During Alzheimer’s & Brain Awareness Month in June, BJ’s invited guests to make a donation in support of The Longest Day and hosted local team fundraisers. The chain’s eforts raised more than $225,000.

Five new sponsors supported AAIC 2017 for a total of 20. In addition, four new companies made contributions to join the Alzheimer’s Association Research Roundtable, bringing the current total to 23 members. A complete list of corporate supporters at $30,000 level and above is available later in this report.

23 AA000535 24 AA000536 FY18 Strategic Plan Outcomes As a leader of the Alzheimer’s movement, the Association is committed to do more to expand the depth, breadth and pace of the ight against this devastating disease. Our outstanding progress in these strategic areas is a relection of our commitment, the support of generous and dedicated constituents, and our determination to achieve our vision of a world without Alzheimer’s.

Consistent with the vote of the Alzheimer’s Association Board of Directors in February 2016, FY18 strategic objectives were developed as an extension of the FY15-FY17 Strategic Plan. During FY18, the Association continued to concentrate on the FY15-FY17 priority activities. Progress toward these activities in FY18 is outlined in the chart below.

FY18 Priority Activities FY18 Target FY18 Outcomes

Increasing Concern and Awareness Double media impressions naming Build on the successful doubling of media Nearly 12.7 billion media the Alzheimer’s Association through impressions between FY15-FY17, with an impressions. creative utilization of integrated additional 12 percent growth in total media media, including emerging media, impressions over FY17 achievements. 31 percent increase from to consistently communicate key FY17. messages and calls to action to target audiences in local markets 117 percent of goal achieved. and nationwide.

Increase constituent engagement via An 18 percent increase in traic to alz.org Increased e-news the Association’s largest channels to properties and 20 percent growth in e-news subscriptions by more than actively drive outcomes related to subscriptions. 20 percent to over 1.7 million all strategic objectives. subscriptions.

Developed and launched new content management system and alz.org across desktop and mobile.

Increased search engine marketing program and search engine optimization (through Google optimization tools).

25 AA000537 FY18 Priority Activities FY18 Target FY18 Outcomes

Advancing Public Policy Advancing Public Policy Steadily increase the Association’s Consistently engage with federal The Federal Afairs team conducted inluence with policymakers to achieve and state policy oicials through staf 799 meetings with members of efective implementation of the and advocate visits in Washington, D.C., Congress or their staf in FY18, National Plan to Address Alzheimer’s and across the country. reaching 105 percent of goal. In Disease and established federal and addition, the team conducted 79 state policy priorities. meetings with federal agency oicials, 122 percent of goal. Maintain the level of state priority- Continue to advance state priorities Advocates conducted 5,598 meetings driven meetings between Association by maintaining the current level of with state oicials in FY18, representatives and members of state state-priority-driven meetings far surpassing the goal of 2,239. government nationwide consistent nationwide between Association This includes meetings that were with the FY17 goal while making representatives and members of conducted during oicial state advocacy substantial progress through public state government. days hosted in every state capital and policy on implementing the Public the District of Columbia. Health Road Map and bolstering the dementia care workforce. On the federal level, develop a growing Recruit and maintain an additional FY18 ended with 500 Ambassadors volunteer-powered Alzheimer’s ACT member for every member of managing 461 ACT teams across Congressional Team (ACT) for each Congress, bringing composition of the country. member of Congress by supporting the each ACT to an Ambassador and Ambassador in place for every member. at least two additional members.

Drive federal ACT actions in order to Maintain FY17 goal of 400 action In FY18, the Association organized steadily strengthen relationships with points for each member of Congress. a series of Ambassador-led activities their designated member of Congress. to train and mobilize ACT members. From letters to the editor templates to monthly Ambassador meeting information, Ambassadors have begun to manage ACT members at an increasing rate resulting in increased actions. Support the growth of AIM to a At the close of FY18, there were 4,477 AIM members. Most of the dramatic suicient scale and scope to enable growth happened because of the Power of Ten program. More than 30 AIM it to become a highly efective and members recruited over 25 new members, and dozens more recruited 10 inluential organization. or more.

Enhancing Care and Support Enhancing Care and Support Increase the number of service contacts Conduct evaluation of current The Association measured 24,010,372 provided through the Common community education resources service contacts through quality- Program Plan by 15 percent. and identify technology to support measured programs and services volunteer-led delivery of programs. through alz.org and the Contact Center in FY18, representing a 23 percent increase over FY17.

26 AA000538 FY18 Priority Activities FY18 Target FY18 Outcomes

Enhancing Care and Support Enhancing Care and Support Increase nationwide referrals from No quantitative target established. Nationally, referrals from health care professional health care providers to professionals increased by 25 percent the Association by 15 percent. overall, with 60 of 78 chapters (77 percent) meeting their goal of increasing referrals from health care professionals by 15 percent. Based on the outcome of the assessment, The Dementia Care Practice Recommendations were released in February identify and develop appropriate 2018. The DCPR are 56 peer-reviewed, evidence-based, percent-centered evidence-based and evidence-informed recommendations that were published in a special supplement of The Gerontologist. recommendations that promote the delivery of quality dementia care. Accelerating Research Accelerating Research Accelerate research funding Expand the national The Association continues to increase its investments in through the Alzheimer’s campaign for research to research, with 2017 and 2018 being the organization’s Association International reach the $100 million largest annual investments. In FY18, the Association Research Program to $100 campaign goal. provided grants of more than $30 million to 131 projects. million by the culmination In addition, the Association raised $25.66 million through of the national campaign, the Step Up the Pace initiative and $30.44 million overall accomplished by in research-restricted revenues. Association-wide fundraising, including a nationwide The Association has secured $108.82 million for the dedicated research campaign $100 million Step Up the Pace initiative from FY15-FY18. and by engaging chapters in research education, fundraising and support of local research projects approved by the Alzheimer’s Association Medical and Scientiic Advisory Council (MSAC). Expand the Association’s Building on two years of convening, discussion, collecting consensus and feedback international leadership throughout the community in the United States and Europe, the Association and role as convener through the NIA published the NIA-AA Research Framework describing Alzheimer’s as a collaboration and biological deinition. coordination of Alzheimer’s research activities through Three-year AAIC attendance is up 9.3 percent (three-year average of 5,082 compared AAIC, the Alzheimer’s to three-year average of 4,648), exceeding the goal of 7 percent. Association Research Roundtable, the Alzheimer’s Convened two Alzheimer’s Association Research Roundtable meetings. Association International Society to Advance Alzheimer’s & Dementia’s impact factor increased to 12.74, a 34 percent increase. Alzheimer’s Research and Journal rank rose to fourth out of 197 journals in the clinical neurology category. Treatment (ISTAART), the National Plan to Address Alzheimer’s Disease, Alzheimer’s & Dementia: The Journal of the Alzheimer’s Association and other programs.

27 AA000539 FY18 Priority Activities FY18 Target FY18 Outcomes

Accelerating Research Accelerating Research Grow nationwide clinical studies The Association partnered with the National Institute on Aging (NIA) to recruitment eforts that accelerate develop a national recruitment strategy. This efort included representatives study enrollment and transform from academia, industry, government and nonproits, and also gathered broad recruitment for Alzheimer’s disease input from the public, including volunteers. across the country. Continued to engage the scientiic community around TrialMatch at AAIC and at NIA Centers meetings. Created and distributed printed material explaining the beneits of TrialMatch to researchers. Explore international fundraising Worked with the International Alzheimer's Disease Research Funders Consortium eforts to support the International to develop, review and inalize the expanded Common Alzheimer Disease Research Program. Research Ontology (CADRO), a common system for classifying the wide range of Alzheimer’s research conducted around the world. This is the irst revision of the CADRO since its inception in 2010 and expands the categories included to avoid duplication and better identify gaps.

Hosted two teleconferences and a face-to-face at AAIC 2017 that convened representatives from over 40 funding organizations around the world. Strengthen the full, Association- Launch of Alzheimer’s Innovation Award program, building on the strength wide embrace of the Association’s of the research community, the engagement of the ield and our partnership commitment to research. to support research.

Created a special report for 2018 Facts and Figures focused on the beneits of early detection, with a cost savings analysis (both at the individual and national levels) of detecting Alzheimer’s at the MCI stage rather than the dementia stage, or not at all (the current status quo). Growing Revenue in Support of the Mission Invest and align new resources to This priority activity supports Increased Walk revenue by $6.6 million signiicantly grow Walk to End the strategic objective of growing to $88.9 million. Alzheimer’s, fully implement revenue in support of the mission, The Longest Day, expand planned which has an FY15-FY17 target 2017 teams grew by 5,000, a 9 percent giving marketing, publicly launch a of increasing revenue growth by a increase. Team retention increased to 56 nationwide research campaign and minimum of 8 percent per year. percent, the highest season percentage engage corporate relationships to to date. support all appropriate activities. The Longest Day revenue totaled $7.2 million, a 54 percent increase. Fully implement major/strategic gift This priority activity supports the Intermediate giving revenue grew by and intermediate giving program and strategic objective of growing revenue 17 percent, and intermediate donors grew corporate initiatives to realize full in support of the mission, which has an by 12 percent. potential and build pipeline for FY15-FY17 target of increasing revenue future growth. growth by a minimum of 8 percent Lapsed major donors were included in per year. cultivation and solicitation mail pieces and increased the level of giving year over year by 10 percent.

28 AA000540 FY18 Priority Activities FY18 Target FY18 Outcomes

Sustain direct marketing, general This priority activity supports the Direct marketing and general development development, relationship events and strategic objective of growing revenue revenue raised $79.1 million, a 16 percent foundations revenue. in support of the mission, which has an increase. FY15-FY17 target of increasing revenue growth by a minimum of 8 percent Digital revenue raised over $20 million, per year. a 16 percent increase.

Facebook revenue reached $8.5 million. Diversity and Inclusion Continue to collect and report Identiied the need for standardized collection and use of demographic diversity data through the strategic plan information across multiple customer data platforms for reporting and analysis. dashboards to establish baselines. Improved the collection and use of race or ethnicity data by (1) establishing which race or ethnicity categories should be used to enable comparisons against U.S. census data; (2) enhancing the level of demographics capture about our constituents through Association-wide IT data overlay; and (3) continuing to encourage the capture of self-reported demographic information at the chapter level. Fully implement partnerships with at Key partnership activities executed with Alpha Kappa Alpha Sorority, Inc., include least one leading organization related AKA’s participation in The Longest Day: 1,619 participants raised $179,080 in the to each priority population. 2018 season.

Key activities executed with Services and Advocacy for GLBT Elders (SAGE) included the launch of two new LGBT e-learnings available to staf and volunteers: Respected and Whole: Tips for Creating a Culture of LGBT Inclusion and LGBT Caregiver Concerns. Provide nationwide support The Association successfully negotiated a three-year training plan to provide for implementation of priority LGBT e-learning with fresh content every year as requested. activities for three priority audiences as appropriate and implement In collaboration with the National Hispanic Council on Aging, the Association at least one initiative to increase developed training and supporting materials to assist chapters in recruiting outcomes in one priority activity “promotores” as volunteers to share information and/or host education in each chapter. programs in Hispanic/Latino communities. Successfully launched the Association’s irst Spanish-Language Advisory Group representing 10 chapters. The group provides feedback on Association materials, programs and initiatives aimed at better reaching and engaging the Latino community.

29 AA000541 Treasurer’s Report The inancial health of the Alzheimer’s Association remains strong, with the national organization’s Consolidated Statement of Financial Position relecting total assets of $354.9 million as of the iscal year ended June 30, 2018. Together with our network of 78 chapters, total revenues of $352.0 million increased 5 percent from 2017, with $328.0 million from donor contributions fueling the ight against Alzheimer’s disease.

Expenses were well managed. Of the total consolidated expenses (with our chapter network) of $364.5 million, the Alzheimer’s Association expended $279.2 million on programmatic activities to forward our mission. To advance progress in Alzheimer’s disease science, we invested $49.4 million in research, more than $30 million of which was awarded as new research grants to 131 best-of-ield scientiic projects through our International Research Grant Program, supporting both emerging scientiic areas of investigation and new-to-the-ield scientists, and emerging strategic initiatives that will accelerate our understanding of the disease and move us closer to our ultimate vision.

The Association continues to meet and exceed minimum standards of 65 percent program expenses set by the BBB Wise Giving Alliance, devoting 77 percent of expenses to programmatic activities.

In iscal year 2018, the Association made great progress in our ight to end Alzheimer’s and dementia. We helped secure the largest-ever increase in federal Alzheimer’s research funding at the National Institutes of Health, $414 million. As a leader in care and support, we engaged with constituents 4.3 million times. We convened more than 5,600 attendees representing 68 countries at the Alzheimer’s Association International Conference (AAIC) in July 2017. And we continued to drive the national conversation about Alzheimer’s with 2018 Alzheimer’s Disease Facts and Figures, the deinitive compilation of national statistics and information conveying the impact of Alzheimer’s and other dementias on individuals, families, government and the nation’s health care system.

We are honored and grateful that our donors respect our stewardship, embrace our mission and are a vital part of the movement to conquer Alzheimer’s disease.

Steve Osgood Treasurer, Board of Directors

30 AA000542 Alzheimer’s Disease and Related Disorders Association, Inc. Consolidated Statement of Financial Position June 30, 2018 (In thousands)

ASSETS 2018 2017

Cash and cash equivalents $68,550 $58,538 Pledges receivable, net 46,946 54,926 Other receivables 8,616 10,775 Inventories of education materials, at cost 1,041 886 Investments 163,107 160,430 Prepaid expenses 6,164 8,571 Assets held in trust 248 231 Fixed assets, net 24,730 17,911 Beneicial interest in split-interest agreements 7,819 7,042 Beneicial interest in perpetual trusts 26,825 25,706 Other assets 837 844

TOTAL ASSETS $354,883 $345,860

LIABILITIES AND NET ASSETS

LIABILITIES Accounts payable $6,278 $5,279 Grants payable, net 48,510 37,214 Deferred compensation payable 248 831 Accrued expenses and other liabilities 24,094 19,101 Self-insurance reserve 1,112 1,189 Gift annuity obligations 4,228 4,414 Deferred revenue 4,776 5,807 Deferred rent 8,631 3,512

TOTAL LIABILITIES 97,877 77,347

NET ASSETS Unrestricted 127,190 137,077 Temporarily restricted 87,419 90,231 Permanently restricted 42,397 41,205

TOTAL NET ASSETS 257,006 268,513

TOTAL LIABILITIES AND NET ASSETS $354,883 $345,860

31 AA000543 Alzheimer’s Disease and Related Disorders Association, Inc. Consolidated Statement of Activities Year ended June 30, 2018 (In thousands)

Temporarily Permanently Unrestricted restricted restricted Total REVENUES, GAINS AND OTHER SUPPORT Contributions $272,128 $55,913 $5 $328,046 Conference registration, contributed services and other 17,718 151 - 17,869 Dividends and interest 4,981 1,130 - 6,111 Net assets released from restrictions 59,750 (59,750) - -

TOTAL REVENUES, GAINS AND OTHER SUPPORT 354,577 (2,556) 5 352,026

EXPENSES PROGRAM SERVICES Research 49,397 - - 49,397 Public awareness and education 97,500 - - 97,500 Chapter services 9,341 - - 9,341 Public policy 18,354 - - 18,354 Family and healthcare professional services 104,654 - - 104,654

TOTAL PROGRAM SERVICES 279,246 - - 279,246

SUPPORTING SERVICES Management and general 16,192 - - 16,192 Fundraising 69,024 - - 69,024

TOTAL SUPPORTING SERVICES 85,216 - - 85,216

TOTAL EXPENSES 364,462 - - 364,462

(DEFICIENCY) EXCESS FROM OPERATIONS (9,885) (2,556) 5 (12,436)

OTHER CHANGES IN NET ASSETS Net realized and unrealized gains in value of investments 2,118 262 29 2,409 Change in value of split-interest agreements (232) (518) 92 (658) Change in value of perpetual trusts - - 1,028 1,028 Net asset reclassiication of a merged chapter (38) - 38 - Bad debt expense (1,850) - - (1,850)

TOTAL OTHER CHANGES IN NET ASSETS (2) (256) 1,187 929

CHANGE IN NET ASSETS (9,887) (2,812) 1,192 (11,507)

NET ASSETS AT BEGINNING OF YEAR 137,077 90,231 41,205 268,513

NET ASSETS AT END OF YEAR $127,190 $87,419 $42,397 $ 257,006

32 AA000544 Alzheimer’s Association Celebrity Champions The Association’s Celebrity Champions enthusiastically embrace our vision of a world without Alzheimer’s disease. Together, we continue to advance scientiic discoveries and care and support services to aid those with the disease now and in the future.

Marla Adams Kyle Bornheimer Bradley Cooper Actress, CBS’ “The Young and the Actor, Hulu’s “Casual,” Actor, “A Star is Born,” “Joy,” Restless,” NBC’s “Days of Our CBS’ “Angel from Hell,” “American Hustle,” “Silver Linings Lives,” CBS’ “The Bold and the “She’s Out of My League” Playbook,” “The Hangover” Beautiful” Alex Borstein Dear Abby Trevor Albert Comedian, actress, writer, FOX’s Advice columnist Producer, “Glen Campbell…I’ll “Family Guy,” Amazon Studios’ Be Me,” “Groundhog Day,” “The Marvelous Mrs. Maisel,” Dominic Chianese “The League of Extraordinary The CW’s “MADtv” Actor, HBO’s “The Sopranos,” Gentlemen” “Boardwalk Empire,” Wayne Brady NBC’s “The Good Wife” Jason Alexander Comedian, actor, host, ABC’s Actor, NBC’s “Seinfeld,” “Whose Line Is It Anyway,” Autumn Chiklis “Pretty Woman,” “Shallow Hal” CBS’ “Let’s Make a Deal” Actress, FX’s “The Shield”

Anthony Anderson Betsy Brandt Michael Chiklis Actor, comedian, ABC’s “Black-ish” Actress, CBS’ “Life in Pieces,” Actor, “Fantastic Four,” FX’s “The AMC’s “Breaking Bad” Shield,” “American Horror Story” Judd Apatow Director, producer, writer, HBO’s Creed Bratton Brandon Coleman “Girls,” “Trainwreck,” “This Is Actor, musician, NFL wide receiver, New Orleans 40,” “Bridesmaids,” “Knocked Up” NBC’s “The Oice” Saints

Amy Aquino Kate Burton Madison Cowan Actress, Amazon Studios’ “Bosch,” Actress, ABC’s “Grey’s Anatomy,” Chef, Food Network’s “Chopped” NBC’s “ER,” CBS’ “Picket “Scandal,” “127 Hours” Grand Champion Fences” Candace Bushnell Karen David Katie Armiger Author, columnist, HBO’s “Sex Actress, ABC’s “Galavant,” Country music artist and the City,” NBC’s “Lipstick “Once Upon a Time” Jungle,” The CW’s “The Carrie Valerie Azlynn Diaries” Eileen Davidson Actress, TBS’ “Sullivan & Son” Actress, CBS’ “The Young and Keith Carradine the Restless,” Bravo’s “The Real Diedrich Bader Actor, songwriter, CBS’ “Madam Housewives of Beverly Hills,” Actor, ABC’s “American Secretary,” HBO’s “Deadwood,” NBC’s “Days of Our Lives” Housewife,” HBO’s “Veep,” Showtime’s “Dexter” ABC’s “The Drew Carey Show” Thomas Dekker Kyle Chandler Actor, The CW’s “The Secret Scott Bakula Actor, Netlix’s “Bloodline,” Circle,” FOX’s “Terminator: The Actor, NBC’s “Quantum Leap,” NBC’s “Friday Night Lights,” Sarah Connor Chronicles,” UPN’s “Star Trek: Enterprise” “Manchester by the Sea,” “A Nightmare on Elm Street” “The Wolf of Wall Street” Leslie Bibb Anoop Desai Actress, ABC’s “American Alexandra Chando Music artist, FOX’s “American Housewife, FX’s “The League,” Actress, Freeform’s “The Lying Idol” season eight inalist “Iron Man,” “Iron Man 2” Game”

33 AA000545 Alzheimer’s Association Celebrity Champions, continued

Kaitlyn Dever Jack Ford Leeza Gibbons Actress, ABC’s “Last Man Journalist, legal analyst TV and radio personality, Standing,” FX’s “Justiied” entrepreneur, Westwood One’s Vivica A. Fox “Leeza Live,” “Hollywood Torrey DeVitto Actress, HBO’s “Curb Your Conidential” Actress, NBC’s “Chicago Med,” Enthusiasm,” ABC’s “Dancing with Freeform’s “Pretty Little Liars,” the Stars,” “Three Can Play That John Glover The CW’s “The Vampire Diaries” Game” Actor, The CW’s “Smallville”

Izzy Diaz Dwight Freeney Bob Goen Actor, NBC’s “Telenovela” Former NFL defensive end Host, GSN.com’s “Marianne and Bob,” “Entertainment Tonight” Colin Donnell Soleil Moon Frye Actor, NBC’s “Chicago Med,” Actress, author, entrepreneur, Allie Gonino The CW’s “Arrow” NBC’s “Punky Brewster,” Actress, Freeform’s “The Lying The WB’s “Sabrina, the Teenage Game” Trevor Donovan Witch” Actor, Freeform’s “Melissa & Joey,” Yvette Gonzalez-Nacer The CW’s “90210,” NBC’s “Days Emma Fuhrmann Actress, Nick Jr.’s “Fresh Beat Band of Our Lives” Actress, “Blended,” “The Magic of of Spies” Belle Isle” Emerson Drive Beth Grant Grammy-nominated country band Michael Galante Actress, Hulu’s “The Mindy Actor, Freeform’s “Switched at Project,” “Crazy Heart,” “Little Olympia Dukakis Birth” Miss Sunshine,” “Donnie Darko” Actress, “Away From Her,” “Steel Magnolias,” “Moonstruck” Nichole Galicia Judy Greer Actress, model, “Django Actress, “Ant-Man and the Wasp,” Christine Ebersole Unchained” “Arrested Development,” “27 Actress, USA Network’s “Royal Dresses,” “The Wedding Planner” Pains,” TBS’ “Sullivan & Son,” Johnny Galecki “The Wolf of Wall Street” Actor, CBS’ “The Big Bang Bryant Gumbel Theory,” “Rings,” “Hancock” Journalist, host, HBO’s “Real Héctor Elizondo Sports with Bryant Gumbel” Actor, “Pretty Woman,” Peter Gallagher “New Year’s Eve,” Actor, NBC’s “Law & Order: Don Hany ABC’s “Last Man Standing” SVU,” USA Network’s “Covert Actor, NBC’s “Heartbeat” Afairs,” FOX’s “The O.C.” Shelley Fabares Marcia Gay Harden Actress, ABC’s “Donna Reed,” Victor Garber Actress, CBS’ “Code Black,” “Coach” Actor, “Argo,” “Titanic” “50 Shades” trilogy

David Feherty Nina Garcia Samantha Harris Former professional golfer, Editor in chief, Elle; judge, Host, “Entertainment Tonight,” host, Golf Channel’s “Feherty” Lifetime’s “Project Runway” ABC’s “Dancing with the Stars”

Jill Flint Phyllis George Jackée Harry Actress, NBC’s “The Night Shift” Miss America 1971, former First Actress, NBC’s “227,” The Lady of Kentucky, journalist, WB’s “Sister, Sister,” The CW’s Barrett Foa entrepreneur, author “Everybody Hates Chris” Actor, CBS’ “NCIS: Los Angeles”

34 AA000546 Linda Hart Princess Yasmin Aga Khan Vicki Lewis Singer, actress, CBS’ “Gypsy,” Philanthropist Actress, NBC’s “NewsRadio,” “Tin Cup” Disney Channel’s “Sonny with a Naeem and Ranjana Khan Chance,” “Finding Nemo” Elisabeth Hasselbeck Fashion and jewelry designers Television personality, host, Fox Selenis Leyva News Channel’s “Fox & Friends,” Tim Kang Actress, Netlix’s “Orange Is the ABC’s “The View” Actor, CBS’ “The Mentalist” New Black”

Tony Hawk Aaron Kaplan Katie Lowes Professional skateboarder Producer, CBS’ “Life in Pieces” Actress, ABC’s “Scandal,” Broadway’s “Waitress” Laurie Hernandez Lainie Kazan USA Olympic Team, gold Actress, “My Big Fat Greek Richard Lui and silver medalist, women’s Wedding,” ABC’s “Desperate Journalist, news anchor, MSNBC gymnastics, ABC’s “Dancing with Housewives” and NBC News the Stars” season 23 champion James Keach Luke Macfarlane Liz Hernandez Producer, actor, director, “Walk the Actor, ABC’s “Brothers and Sisters” Creator, “Wordaful,” former host, Line,” “Waiting for Forever” “Access Hollywood” Leslie Mann Jean Louisa Kelly Actress, “How to Be Single,” Simon Helberg Actress, CBS’ “Yes, Dear,” “This Is 40,” “The Change-Up,” Actor, CBS’ “The Big Bang “Mr. Holland’s Opus” “Funny People,” “Knocked Up” Theory,” “Florence Foster Jenkins” Georgia King Gilles Marini Elaine Hendrix Actress, NBC’s “The New Actor, Freeform’s “Switched at Actress, “Anger Management,” Normal,” “Austenland,” Birth,” ABC’s “Brothers and “The Parent Trap,” “Inspector HBO’s “Vice Principals” Sisters,” HBO’s “Sex and the City” Gadget 2” Ricki Lake Ronny Marshall Marilu Henner Actress, host, “The Ricki Lake TV producer, NBC’s “Valerie,” Actress, author, NBC’s “All-Star Show,” VH1’s “Charm School,” ABC’s and CBS’ “Step by Step” Apprentice,” ABC’s “Taxi,” ABC’s “Dancing with the Stars” CBS’ “Evening Shade” Penny Marshall Matt Lanter Actress, director, producer, ABC’s Samuel L. Jackson Actor, The CW’s “90210,” “Star- “Laverne & Shirley,” “A League of Actor, producer, “The Hitman’s Crossed,” Cartoon Network’s “Star Their Own,” “Big” Bodyguard,” “Pulp Fiction,” Wars: The Clone Wars,” “Star Wars” prequel trilogy “The Roommate” Cameron Mathison Actor, TV host, Hallmark’s “Home Emma Mae Jacob Greg Laswell and Family,” “Entertainment Country music artist Musician, producer Tonight,” ABC’s “All My Children” Matt Jenkins Sharon Lawrence Country music artist Actress, ABC’s “NYPD Blue,” Kathy Mattea The WB’s “One Tree Hill” Country music artist Rafer Johnson USA Olympic Team, gold and Jennifer Lee David Mazouz silver medalist, decathlon Writer, director, “Frozen,” Actor, FOX’s “Gotham,” “Touch” “A Wrinkle in Time,” “Zootopia” Melina Kanakaredes Callan McAulife Actress, FOX’s “The Resident,” Norm Lewis Actor, “The Great Gatsby,” “I Am CBS’ “CSI: NY,” NBC’s Actor, ABC’s “Scandal,” Number Four” “Providence,” “Snitch” “Les Misérables in Concert: The 25th Anniversary”

35 AA000547 Alzheimer’s Association Celebrity Champions, continued

Kevin McKidd Oscar Nunez Sarah Polley Actor, ABC’s “Grey’s Anatomy,” Actor, NBC’s “The Oice” Actress, director, “Away from Her,” “Rome,” “Brave” HBO’s “John Adams” Leslie Odom Jr. Joey McIntyre Actor, NBC’s “Smash,” Whitney Port Singer, songwriter, actor, New Kids FOX’s “Vanished” TV personality, fashion designer, on the Block MTV’s “The Hills,” “The City” Timothy Omundson Shane McRae Actor, ABC’s “Galavant,” Scott Porter Actor, “Still Alice,” Amazon USA Network’s “Psych” Actor, NBC’s “Friday Night Studios’ “Sneaky Pete” Lights,” The CW’s “Hart of Melissa Ordway Dixie,” CBS’ “The Good Wife” Katy Mixon Actress, CBS’ “The Young and the Actress, ABC’s “American Restless,” “17 Again,” “Ted” Grace Potter Housewife,” CBS’ “Mike and Lead vocalist and multi- Molly,” HBO’s “Eastbound & Terrell Owens instrumentalist, Grace Potter and Down” Former NFL wide receiver, the Nocturnals ABC’s “Dancing with the Stars,” Alfred Molina VH1’s “The T.O. Show” Carrie Preston Actor, producer, “Raiders of the Emmy-winning actress, HBO’s Lost Ark,” “The Da Vinci Code,” Candace Parker “True Blood,” CBS’ “The Good “Chocolat,” “Frida” WNBA forward/center, Wife” Los Angeles Sparks Natalie Morales Josh Radnor Journalist, host, anchor NBC’s Janel Parrish Actor, CBS’ “How I Met Your “Access Hollywood,” NBC’s Actress, Freeform’s “Pretty Little Mother,” “Afternoon Delight,” “The Today Show” Liars” “Liberal Arts”

Terry Moran Jim Parsons Sarah Raferty Former co-anchor, ABC’s Emmy- and Golden Globe- Actress, USA Network’s “Suits” “Nightline” winning actor, CBS’ “The Big Bang Theory” Ahmad Rashaˉ d Rob Morrow Sportscaster, former NFL wide Actor, CBS’ “Northern Exposure,” Steven Pasquale receiver CBS’ “Numb3rs” Actor, FX’s “The People v. O.J. Simpson: American Crime Story,” Ron Rifkin Robert Morse FX’s “Rescue Me,” Netlix’s Actor, NBC’s “Law & Order: Actor, AMC’s “Mad Men” “Bloodline” SVU,” ABC’s “Brothers and Sisters,” “Alias” Movements David Hyde Pierce Punk-rock band Emmy- and Tony-winning actor, Nicolette Robinson NBC’s “Frasier,” Broadway’s Actress, NBC’s “Perfect Couples” Kate Mulgrew “Hello Dolly” Actress, Netlix’s “Orange Is the Lauren Miller Rogen New Black” Tony Plana Actress, producer, writer, “Like Actor, ABC’s “Ugly Betty” Father,” “Superbad,” “Observe Kunal Nayyar and Report,” “For a Good Time, Actor, CBS’ “The Big Bang Jesse Plemons Call...” Theory” Actor, NBC’s “Friday Night Lights,” AMC’s “Breaking Bad,” FX’s “Fargo”

36 AA000548 Seth Rogen Alexandra Socha Steven Weber Actor, comedian, writer, producer, Actress, Broadway’s “Head Over Actor, NBC’s “Wings,” director, “Sausage Party,” Heels,” Amazon Studios’ “Red ABC’s “Brothers and Sisters,” “Neighbors,” “Pineapple Express,” Oaks,” USA Network’s “Royal “Happy Town” “Knocked Up” Pains” Whiskey Falls Elisabeth Röhm Abigail Spencer Country music band Actress, NBC’s “Law & Order,” Actress, NBC’s “Timeless,” USA CBS’ “Angel” Network’s “Suits,” “Oz the Great Kimberly Williams-Paisley and Powerful,” “This Means War,” Actress, author, director, producer, Michael Rosenbaum AMC’s “Mad Men” “Where the Light Gets In,” “Father Actor, producer and comedian, of the Bride,” ABC’s “Nashville,” The CW’s “Smallville,” Brent Spiner “According to Jim” “Guardians of the Galaxy Vol. 2” Actor, “Independence Day: FOX’s “Breaking In” Resurgence,” “Star Trek: The Next Brooke Williamson Generation” Chef, Bravo’s “Top Chef” season Jon Runyan 10 winner Former NFL tackle, Philadelphia Katie Stevens Eagles, U.S. representative Actress, Freeform’s “The Bold Anna Wilson Type,” MTV’s “Faking It” Jazz music artist Rex Ryan ESPN NFL analyst, former head Elizabeth Stewart Rita Wilson coach Celebrity stylist Actress, singer, producer, “Sleepless in Seattle,” HBO’s “Girls,” Raphael Sbarge April Taylor CBS’ “The Good Wife” Actor, ABC’s “Once Upon a Country music artist Time,” CBS’ “The Guardian” Sam Witwer Aimee Teegarden Actor, Syfy’s “Being Human,” Jane Seymour Actress, NBC’s “Friday Night The CW’s “Smallville” Actress, CBS’ “Dr. Quinn, Lights,” “Love and Honor” Medicine Woman,” ABC’s Parker Young “Dancing with the Stars,” Tracie Thoms Actor, ABC’s “Suburgatory” “Wedding Crashers” Actress, “Safe House,” CBS’ “Cold Case,” “Rent” (ilm and Maria Shriver Broadway), “The Devil Wears Renowned journalist and Prada” Alzheimer’s activist Lea Thompson Leigh Silverman Actress, “Back to the Future,” Director, Broadway’s “Violet,” NBC’s “Caroline in the City,” “From Up Here” Freeform’s “Switched at Birth”

Molly Sims Dick Van Dyke Actress, model, NBC’s “Las Vegas,” Actor, “Night at the Museum,” “Yes Man” “Mary Poppins,” CBS’ “Diagnosis Murder” Patty Smyth McEnroe Rock ’n’ roll music artist Robert Verdi TV personality, fashion and Jean Smart style expert Actress, FX’s “Fargo,” CBS’ “Designing Women,” Ally Walker ABC’s “Samantha Who?,” Actress, NBC’s “Proiler,” NBC’s “Harry’s Law” FX’s “Sons of Anarchy”

37 AA000549 Corporate Supporters Annually, the generosity of corporate partners helps the Alzheimer’s Association to advance vital research and provide educational programming, care and support. We greatly appreciate their continuing contributions to our mission.

$1,000,000 - $4,999,999 $30,000 - $99,000 Edward Jones AmazonSmile Marshalls Amerigroup Asceneuron AstraZeneca $500,000 - $999,999 Centers Health Care Advisors Excel Cerveau CVS Health Cogstate eBay $100,000 - $499,999 Grifols AbbVie Janssen Acadia Pharmaceuticals Lokai Amgen/Novartis Medavante Avanir/Otsuka Medical Properties Trust Bankers Life Nutricia Biogen PayPal BJ’s Restaurant & Brewhouse STANLEY Healthcare Boehringer Ingelheim Takeda Bracket Tau Rx Capital Senior Living Thomson Reuters Eli Lilly TIAA Eisai Vsauce GEHC Genentech/F. Hofman LaRoche Good Neighbor Pharmacy Lundbeck/Otsuka MagQu Merck Procter & Gamble Pizer Rapid Reill

38 AA000550 Alzheimer’s Association Leadership Teams

Board of Directors Medical and Scientiic Advisory Council

Chair Chair Christopher Binkley David Knopman, M.D.

Chair Elect Vice Chair David Goltermann Cynthia Lemere, Ph.D.

Secretary Immediate Past Chair Anna Catalano William Klunk, M.D., Ph.D

Treasurer Ad Hoc Member Steven Osgood Zaven Khachaturian, Ph.D., Scientiic Consultant

Executive Committee Alzheimer’s Association Research Staf Jack Faer Maria C. Carrillo, Ph.D. Diana Kerwin, M.D. Rebecca M. Edelmayer, Ph.D. David Knopman, M.D. Keith Fargo, Ph.D. Cecile Perich James A. Hendrix, Ph.D. Brian Richardson Heather Snyder, Ph.D. William H. Thies, Ph.D. Directors Bruce Baude Helen Brooks James Grossmann Louis Holland Jr. Paul Hornback David Hunter Minoo Javanmardian Diana Kerwin, M.D. Sarah Lorance Pam Montana Ralph Nixon, M.D., Ph.D Debra Pierson Kimberly Reed Karen Stevenson William Thomas Carolyn Tieger John Tracy Derek van Amerongen Julia Wallace Paul Wexler

39 AA000551 40 AA000552 Alzheimer’s Association 225 N. Michigan Ave., Fl. 17 Chicago, IL 60601

Our vision is a world without Alzheimer’s disease.®

800.272.3900 | alz.org ®

©2018 Alzheimer’s Association. All rights reserved. This is an official publication of the Alzheimer’s Association but may be distributed by unaffiliated organizations and individuals. Such distribution does not constitute an endorsement of these parties or their activities by the Alzheimer’s Association.

AA000553

Exhibit H

Confidential - Attorneys' Eyes Only (trade secret/commercially sensitive information)

ALZ FY14 INITIATIVES

FY14 FY15 Connection Plan Tactics JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER JANUARY FEBRUARY MARCH APRIL MAY JUNE JULY Est. Total Media 1 8 15 22 29 5 12 19 26 2 9 16 23 30 7 14 21 28 4 11 18 2 9 16 23 30 6 13 20 27 3 10 17 24 3 10 17 24 31 7 14 21 28 5 12 19 26 2 9 16 23 30 7 14 21 Impressions Spend

Print:

Digital

TV 19 25 14 21 17 8 7 n

AA000555 Confidential - Attorneys' Eyes Only (trade secret/commercially sensitive information)

Digital

Master Brand TV: 25 25 35 35 35 35 40

WALK CAMPAIGN

Digital

Radio

Walk Campaign Subtota

AA000556 Confidential - Attorneys' Eyes Only (trade secret/commercially sensitive information)

3/28

: On-sale timing

AA000557

Confidential - Attorneys' Eyes Only (trade secret/commercially sensitive information)

ALZ FY15 INITIATIVES

FY15 Connection Plan Tactics JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER JANUARY FEBRUARY MARCH APRIL MAY JUNE A35-64 Media 30 7 14 21 28 4 11 18 25 1 8 15 22 29 6 13 20 27 3 10 17 24 1 8 15 22 29 5 12 19 26 2 9 16 23 2 9 16 23 30 6 13 20 27 4 11 18 25 1 8 15 22 Impressions Spend WALK CAMPAIGN

WALK TV: 51.4 45.6 48.5 51.4 45.6 48.5

Digital:

WALK TOTAL:

May

4/27 - 6

AA000558 Confidential - Attorneys' Eyes Only (trade secret/commercially sensitive information)

FY15 Connection Plan Tactics JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER JANUARY FEBRUARY MARCH APRIL MAY JUNE A35-64 Media

AA000559

Confidential - Attorneys' Eyes Only (trade secret/commercially sensitive information)

Alzheimer's Association FY 2016 R3 7/20/16

JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER JANUARY FEBRUARY MARCH APRIL MAY JUNE A18+ Impressions MEDIA NET 29 6 13 20 27 3 10 17 24 31 7 14 21 26 5 12 19 26 2 9 16 23 3 7 14 21 28 4 11 18 25 1 8 15 22 29 7 14 21 28 4 11 18 25 2 9 16 23 30 6 13 20 FISCAL YEAR FY 2016

CALENDAR YEAR 2015 2016 WALK TO END ALZHEIMER'S

TV News & Lifestyle Networks 64 62 60 67 68 6 weeks; 321 total TRPs

DIGITAL GDN & YouTube 7/6 - 9/6

Online Video - Collective 7/6 - 9/6

WALK TOTAL

AA000560 Confidential - Attorneys' Eyes Only (trade secret/commercially sensitive information)

AA000561 Confidential - Attorneys' Eyes Only (trade secret/commercially sensitive information)

AA000562 Confidential - Attorneys' Eyes Only (trade secret/commercially sensitive information)

AA000563 Confidential - Attorneys' Eyes Only (trade secret/commercially sensitive information) Alzheimer's Association FY 2016 Monthly Budget Summary R3 7/20/16

^ All spending is estimated and reflects planned calendar spending; spending will be updated to match S&Es, however will not be updated to reflect actuals (based on billing)

AA000564

Confidential - Attorneys' Eyes Only (trade secret/commercially sensitive information)

Alzheimer's Association FY 2017 R6 6/8/17

2017 WALK

DIGITAL

2017 WALK TOTAL

AA000565 Confidential - Attorneys' Eyes Only (trade secret/commercially sensitive information)

AA000566 Confidential - Attorneys' Eyes Only (trade secret/commercially sensitive information)

Summary of Changes

- -

- - -

- -

AA000567 Confidential - Attorneys' Eyes Only (trade secret/commercially sensitive information)

Alzheimer's Association FY 2017 Monthly Budget Summary R5 3/27/17

JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER JANUARY FEBRUARY MARCH APRIL MAY JUNE TOTAL 27 4 11 18 25 1 8 15 22 29 5 12 19 26 3 10 17 24 31 7 14 21 28 5 12 19 26 2 9 16 23 30 6 13 20 27 6 13 20 27 3 10 17 24 1 8 15 22 29 5 12 19

WALK TV DIGITAL PRINT

Total*:

^ All spending is estimated and reflects planned calendar spending; spending will be updated to match S&Es, however will not be updated to reflect actuals (based on billing)

AA000568

Confidential - Attorneys' Eyes Only (trade secret/commercially sensitive information)

Alzheimer's Association FY 2018 9/7/2018

FY 2018 JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER JANUARY FEBRUARY MARCH APRIL MAY JUNE A18+ PLANNED A18+ ACTUAL 3 10 17 24 31 7 14 21 28 4 11 18 25 2 9 16 23 30 6 13 20 27 4 11 18 25 1 8 15 22 29 5 12 19 26 5 12 19 26 2 9 16 23 30 7 14 21 28 4 11 18 25 MEDIA NET FISCAL YEAR FY 2018 IMPRESSIONS IMPRESSIONS CALENDAR YEAR 2017 2018 2018 WALK

DIGITAL

- -

PRINT Parade 8/13 Time 8/11 People 8/11

AA000569 Confidential - Attorneys' Eyes Only (trade secret/commercially sensitive information)

AA000570 Confidential - Attorneys' Eyes Only (trade secret/commercially sensitive information)

Alzheimer's Association FY 2018 9/7/2018

JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER JANUARY FEBRUARY MARCH APRIL MAY JUNE FY 2018 A18+ IMPRESSIONS MEDIA NET 3 10 17 24 31 7 14 21 28 4 11 18 25 2 9 16 23 30 6 13 20 27 4 11 18 25 1 8 15 22 29 5 12 19 26 5 12 19 26 2 9 16 23 30 7 14 21 28 4 11 18 25 FISCAL YEAR FY 2018 CALENDAR YEAR 2017 2018 2018 WALK

DIGITAL

AA000571 Confidential - Attorneys' Eyes Only (trade secret/commercially sensitive information)

AA000572 Confidential - Attorneys' Eyes Only (trade secret/commercially sensitive information)

Summary of Changes

AA000573 Confidential - Attorneys' Eyes Only (trade secret/commercially sensitive information)

Alzheimer's Association FY 2018 Monthly Budget Summary 9/7/2018

WALK TV DIGITAL PRINT -

^ All spending is estimated and reflects planned calendar spending; spending will be updated to match S&Es, however will not be updated to reflect actuals (based on billing)

AA000574

Confidential - Attorneys' Eyes Only (trade secret/commercially sensitive information)

Alzheimer's Association 9/5/2018

JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER JANUARY FEBRUARY MARCH APRIL MAY JUNE A18+ PLANNED A18+ ACTUAL FY 2019 MEDIA NET 25 2 9 16 23 30 6 13 20 27 3 10 17 24 1 8 15 22 29 5 12 19 26 3 10 17 24 31 7 14 21 28 4 11 18 25 4 11 18 25 1 8 15 22 29 6 13 20 27 3 10 17 24 IMPRESSIONS IMPRESSIONS FISCAL YEAR FY 2019 CALENDAR YEAR 2018 2019 QUARTER Q3 Q4 Q1 Q2 WALK

DIGITAL

PRINT Better Homes and Gardens 6/19 Issue: July, On Sale: 6/19 Parade 7/29 Issue: 7/29, On Sale: 7/29 People 8/10 8/17 Issue: 8/20 and 8/27, On Sale: 8/10 and 8/17 TIME 8/10 Issue: 8/20, On Sale: 8/10 Confidential - Attorneys' Eyes Only (trade secret/commercially sensitive information)

AA000576 Confidential - Attorneys' Eyes Only (trade secret/commercially sensitive information)

% of Channel FY19 Budget Print Digital

Walk TV Total

AA000577 Confidential - Attorneys' Eyes Only (trade secret/co (trade Only Eyes Attorneys' - Confidential WALK GRAND TOTAL YOY COMPARISON mmercially sensitive information) sensitive mmercially AA000578 Confidential - Attorneys' Eyes Only (trade secret/commercially sensitive information)

AA000579 Confidential - Attorneys' Eyes Only (trade secret/commercially sensitive information)

AA000580 Confidential - Attorneys' Eyes Only (trade secret/commercially sensitive information)

% of Channel FY19 Budget Print Digital

Walk TV Total

Grand Total GRAND TOTAL YOY COMPARISON

AA000581 Confidential - Attorneys' Eyes Only (trade secret/co (trade Only Eyes Attorneys' - Confidential WALK mmercially sensitive information) sensitive mmercially AA000582 Confidential - Attorneys' Eyes Only (trade secret/commercially sensitive information)

AA000583 Confidential - Attorneys' Eyes Only (trade secret/commercially sensitive information)

Summary of Changes

AA000584 Confidential - Attorneys' Eyes Only (trade secret/commercially sensitive information) Alzheimer's Association WIP FY 2019 Monthly Budget Summary

JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER JANUARY FEBRUARY MARCH APRIL MAY JUNE TOTAL

WALK TV DIGITAL PRINT

^ All spending is estimated and reflects planned calendar spending; spending will be updated to match S&Es, however will not be updated to reflect actuals (based on billing)

AA000585

Exhibit I

7/29/2019 News | Alzheimer's Association

Alzheimer’s Association Honored as Fundraising Organization of the Year

February 14, 2019 Email: [email protected] Media Line: 312.335.4078

CHICAGO, February 14, 2019 — The Alzheimer’s Association has been named as the Peer-to Peer Forum’s Fundraising Organization of the Year. This award is a signiﬁcant honor, especially for the hundreds of thousands of volunteers leading teams and raising money in communities across the country through Alzheimer’s Association Walk to End Alzheimer’s and The Longest Day events.

“The Alzheimer’s Association's commitment to peer-to-peer fundraising is organization- wide and a priority to fuel mission activities and engage more people in the Alzheimer’s cause,” said Donna McCullough, chief development officer, Alzheimer’s Association. “We work every day in partnership with our dedicated volunteers in communities across the country to ensure they see success in their Walk to End Alzheimer’s and The Longest Day efforts. It is with their support that we will fulfill the vision of the Alzheimer’s Association, a world without Alzheimer’s.”

In 2018, the Alzheimer’s Association’s two signature peer-to-peer fundraising events broke previous revenue records. Taking place in more than 600 communities nationwide with over 526,000 participants, the Alzheimer’s Association has continued to grow Walk to End Alzheimer’s since 2006. Alzheimer’s Association volunteers raised nearly $97 million through Walk to End Alzheimer’s, placing the event third among peer-to-peer fundraising events in 2018. In addition, the newer do-it-yourself event program, The Longest Day, saw revenues increase by more than $2 million, raising $7.8 million this season.

AA000270 https://www.alz.org/news/2019/alzheimer-s-association-honored-as-fundraising-org 1/2 7/29/2019 News | Alzheimer's Association These successes are just the start, the Alzheimer's Association is enthusiastic about building upon the engagement in its peer-to-peer events and are growing the portfolio of events with the introduction of Ride to End Alz in 2019.

Alzheimer's Association

The Alzheimer's Association is the world's leading voluntary health organization in Alzheimer care, support and research. Our mission is to eliminate Alzheimer's disease through the advancement of research; to provide and enhance care and support for all aﬀected; and to reduce the risk of dementia through the promotion of brain health. Our vision is a world without Alzheimer's. For more information, visit www.alz.org.

AA000271 https://www.alz.org/news/2019/alzheimer-s-association-honored-as-fundraising-org 2/2

Exhibit J

Confidential – For Attorneys’ Eyes Only AA000214 (trade secret/commercially sensitive) Confidential – Attorneys’ Eyes Only AA000215 (trade secret/commercially sensitive) IN THE UNITED STATES PATENT AND TRADEMARK OFFICE BEFORE THE TRADEMARK TRIAL AND APPEAL BOARD

Alzheimer's Disease and Related Disorders Association, Inc.

Opposer, Opposition No. 91245121 v.

Alzheimer's New Jersey, Inc.

Applicant.

DECLARATION OF SHIMA S. ROY I, Shima S. Roy, do hereby declare under penalty of perjury as follows: 1. I am an attorney at the law firm of Baker McKenzie LLP and counsel for Opposer,

Alzheimer's Disease and Related Disorders Association, Inc. ("Alzheimer's Association" or

"Opposer") in the above-captioned Proceeding. I make this Declaration to provide the Board with documents in support of Alzheimer's Association's Motion for Summary Judgment.

2. Attached as Exhibit A is a true and correct copy of Alzheimer's Association's U.S.

Trademark Registration No. 4,122,255 for WALK TO END ALZHEIMER'S produced to

Applicant in the course of this Proceeding and Bates stamped AA00037-38.

3. Attached as Exhibit B is a true and correct copy of Alzheimer's Association's trademark application for the WALK TO END ALZHEIMER'S design mark produced to

Applicant in the course of this Proceeding and Bates stamped AA000132-181. The application is scheduled to publish on October 1, 2019.

4521210-v1\CHIDMS1 1 4. Attached as Exhibit C are true and correct copies of Alzheimer's Association's First

Set of Interrogatories and Applicant's responses to the same.

5. Attached as Exhibit D is a true and accurate copy of a March 26, 2019 article from the publicly available website of The Chronicle of Philanthropy at https://www.philanthropy.com/article/How-One-Fundraising-Walk/245972 produced to

Applicant in the course of this Proceeding and Bates stamped AA000210-13.

6. Attached as Exhibit E is a true and accurate copy of a July 17, 2015 blog article from the publicly available website of alzheimers.net at htt~s://www.alzheimers.net/7-]7-15- alzheimers-association-walk-to-end-alzheimers/ produced to Applicant in the course of this

Proceeding and Bates stamped AA000325-30.

7. Attached as Exhibit F is a true and accurate copy of a July 31, 2015 post from the

Toms River, NJ Patch newspaper at https://patch.com/newjersey/tomsriver/amp/25456105/2015- walk-to-end-alzheirners-www-alz-or~alk produced to Applicant in the course of this Proceeding and Bates stamped AA000356-63.

8. Attached as Exhibit G is a true and accurate copy of a September 17, 2016 post from the Denver Broncos website at https://www.denverbroncos.com/video/team-super-bowlen- walks-to-end-alzheimer-s-17706221 produced to Applicant in the course of this Proceeding and

Bates stamped AA000379-82.

9. Attached as Exhibit H is a true and accurate copy of an October 23, 2014 article from the Atlantic City Weekly website at htttps://www.atlanticcit.~w y.com/archive/walk-to- end-alzheimer-s-disease-is-oct/article e8bc9968-1f3d-577e-8c90-c9dd9649725c.html produced to Applicant in the course of this Proceeding and Bates stamped AA000383-87.

4521210-v1\CHIDMS1 2 10. Attached as Exhibit I is a true and accurate copy of an October 15, 2016 article from the CBS Pittsburgh website at https://pittsbur~h.cbslocal.com/2016/10/15/walk-end-alzheimers- heinz-field) produced to Applicant in the course of this Proceeding and Bates stamped AA000394-

96.

11. Attached as Exhibit J is a true and accurate copy of an August 26, 2014 article from

NJ.com at https://www.nj.com/jjournalnews/2014/08/walk to end alzheimers expecte.html produced to Applicant in the course of this Proceeding and Bates stamped AA000586-87.

12. Attached as Exhibit K is a true and accurate copy of an October 26, 2015 article from the Paramus Daily Voice website at http s:/ /dailvvoice.com/new- jersey/paramus/lifestyle/paramus-fundraisin g-wal k-raises-awareness-for-alzheimers/5984598 produced to Applicant in the course of this Proceeding and Bates stamped AA000392-93.

13. Attached as Exhibit L are true and accurate copies of cease and desist letters sent to third parties on behalf of Alzheimer's Association produced to Applicant in this Proceeding and

Bates stamped AA000182-85, 233-55, 257-59, 350-53.

14. Attached as Exhibit M is a copy of Applicant's application for its WALK TO

FIGHT ALZHEIMER'S design mark that is the subject of this Proceeding.

15. Attached as Exhibit N is a purported copy of a website produced by Applicant in this Proceeding bearing the Bates stamps ALZNJ000128-33.

I declare under penalty of perjury that the

Dated: September 19, 2019

4521210-v1 \CHIDMS1 3 CERTIFICATE OF FILING AND SERVICE

The undersigned certifies that on this 20th day of September, 2019, a true and correct copy of the foregoing Declaration of Shima S. Roy was filed with the Trademark Trial and Appeal Board’s ESTAA filing system and served by first class mail and electronic mail on the following:

Lisa D. Taylor, Esq. Joseph Franck, Esq. Inglesino, Webster, Wyciskala & Taylor, LLC 600 Parsippany Road, Suite 204 Parsippany, NJ 07054 [email protected] [email protected]

/s/ Shima S. Roy

Exhibit A

AA000037 AA000038

Exhibit B

Generated on: This page was generated by TSDR on 2019-04-03 13:48:56 EDT Mark: WALK TO END ALZHEIMER'S ALZHEIMER'S ASSOCIATION

US Serial Number: 88209214 Application Filing Nov. 28, 2018 Date: Filed as TEAS RF: Yes Currently TEAS RF: Yes Register: Principal Mark Type: Service Mark Status: A non-final Office action has been sent (issued) to the applicant. This is a letter from the examining attorney requiring additional information and/or making an initial refusal. The applicant must respond to this Office action. To view all documents in this file, click on the Trademark Document Retrieval link at the top of this page. Status Date: Mar. 09, 2019

Mark Information

Mark Literal WALK TO END ALZHEIMER'S ALZHEIMER'S ASSOCIATION Elements: Standard Character No Claim: Mark Drawing 3 - AN ILLUSTRATION DRAWING WHICH INCLUDES WORD(S)/ LETTER(S)/NUMBER(S) Type: Description of The mark consists of the words END ALZHEIMER'S in purple inside of a right facing arrow in white with a purple design in the arrow Mark: head, and the words WALK TO in white above the arrow, and the words ALZHEIMER'S ASSOCIATION with a stylized nearly full circle attached to an inverted nearly full circle in white in between the words ALZHEIMER'S and ASSOCIATION all on a purple background. Color Drawing: Yes Color(s) Claimed: The color(s) purple and white is/are claimed as a feature of the mark. Design Search 24.15.03 - Arrows formed by words, letters, numbers or punctuation Code(s): 26.01.02 - Circles, plain single line; Plain single line circles 26.01.28 - Circles with irregular circumferences; Miscellaneous circular designs with an irregular circumference Goods and Services

Note: The following symbols indicate that the registrant/owner has amended the goods/services:

Brackets [..] indicate deleted goods/services; Double parenthesis ((..)) identify any goods/services not claimed in a Section 15 affidavit of incontestability; and Asterisks *..* identify additional (new) wording in the goods/services.

For: Charitable fundraising, namely, raising money to support educational and informational programs on Alzheimer's disease and to support scientific research on Alzheimer's disease; charitable fundraising services in the nature of a pledged walkathon International 036 - Primary Class U.S Class(es): 100, 101, 102 Class(es): Class Status: ACTIVE Basis: 1(a) First Use: Sep. 01, 2011 Use in Commerce: Sep. 01, 2011 Basis Information (Case Level)

Filed Use: Yes Currently Use: Yes Amended Use: No Filed ITU: No Currently ITU: No Amended ITU: No Filed 44D: No Currently 44D: No Amended 44D: No Filed 44E: No Currently 44E: No Amended 44E: No Filed 66A: No Currently 66A: No Filed No Basis: No Currently No Basis: No

AA000132 Current Owner(s) Information

Owner Name: Alzheimer's Disease and Related Disorders Association, Inc. Owner Address: Suite 1700 225 N. Michigan Avenue Chicago, ILLINOIS 60601 UNITED STATES Legal Entity Type: non-profit corporation State or Country DELAWARE Where Organized: Attorney/Correspondence Information

Attorney of Record Attorney Name: Lisa Gates Docket Number: 181094 Attorney Primary [email protected] Attorney Email Yes Email Address: Authorized: Correspondent Correspondent LISA GATES Name/Address: BAKER & MCKENZIE LLP 300 E. RANDOLPH STREET SUITE 5000 CHICAGO, ILLINOIS 60601 UNITED STATES Phone: 312-861-8686 Fax: 312-698-2168 Correspondent e- [email protected] Correspondent e- Yes mail: mail Authorized: Domestic Representative - Not Found Prosecution History

Proceeding Date Description Number Mar. 09, 2019 NOTIFICATION OF NON-FINAL ACTION E-MAILED 6325 Mar. 09, 2019 NON-FINAL ACTION E-MAILED 6325 Mar. 09, 2019 NON-FINAL ACTION WRITTEN 73360 Feb. 28, 2019 ASSIGNED TO EXAMINER 73360 Dec. 18, 2018 NOTICE OF DESIGN SEARCH CODE E-MAILED Dec. 16, 2018 NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM Dec. 01, 2018 NEW APPLICATION ENTERED IN TRAM TM Staff and Location Information

TM Staff Information TM Attorney: BLANDU, FLORENTINA Law Office LAW OFFICE 117 Assigned: File Location Current Location: LAW OFFICE 117 - EXAMINING ATTORNEY Date in Location: Mar. 09, 2019 ASSIGNED Proceedings

Summary Number of 1 Proceedings: Type of Proceeding: Opposition Proceeding 91245121 Filing Date: Dec 04, 2018 Number: Status: Pending Status Date: Dec 04, 2018 Interlocutory MARY CATHERINE FAINT Attorney:

AA000133 Defendant Name: Alzheimer's New Jersey Correspondent LISA D TAYLOR Address: INGLESINO WEBSTER WYCISKALA & TAYLOR 600 PARSIPPANY ROAD, SUITE 204 PARSIPPANY NJ , 07054 UNITED STATES Correspondent e- [email protected] mail: Associated marks Serial Registration Mark Application Status Number Number WALK TO FIGHT ALZHEIMER'S Opposition Pending 87797112 Plaintiff(s) Name: Alzheimer's Disease and Related Disorders Association Correspondent LISA GATES Address: BAKER & MCKENZIE LLP 300 E RANDOLPH STREET SUITE 5000 CHICAGO IL , 60601 UNITED STATES Correspondent e- [email protected] , [email protected] mail: Associated marks Serial Registration Mark Application Status Number Number WALK TO END ALZHEIMER'S Section 8 and 15 - Accepted and Acknowledged 77923139 4122255 WALK TO END ALZHEIMER'S ALZHEIMER'S ASSOCIATION Non-Final Action - Mailed 88209214 Prosecution History Entry Number History Text Date Due Date 1 FILED AND FEE Dec 04, 2018 2 NOTICE AND TRIAL DATES SENT; ANSWER DUE: Dec 04, 2018 Jan 13, 2019 3 PENDING, INSTITUTED Dec 04, 2018 4 ANSWER Jan 03, 2019 5 D INITIAL DISCLOSURES Mar 05, 2019 6 TRIAL DATES REMAIN AS SET Mar 11, 2019

AA000134 To: Alzheimer's Disease and Related Disorder ETC. ([email protected]) Subject: U.S. TRADEMARK APPLICATION NO. 88209214 - WALK TO END ALZHEIMER'S ALZHEIMER'S - 181094 Sent: 3/9/2019 5:17:32 PM Sent As: [email protected] Attachments: Attachment - 1 Attachment - 2 Attachment - 3 Attachment - 4 Attachment - 5 Attachment - 6 Attachment - 7 Attachment - 8 Attachment - 9 Attachment - 10 Attachment - 11 Attachment - 12 Attachment - 13 Attachment - 14 Attachment - 15 Attachment - 16 Attachment - 17 Attachment - 18 Attachment - 19 Attachment - 20 Attachment - 21 Attachment - 22 Attachment - 23 Attachment - 24 Attachment - 25 Attachment - 26 Attachment - 27 Attachment - 28 Attachment - 29 Attachment - 30 Attachment - 31

UNITED STATES PATENT AND TRADEMARK OFFICE (USPTO) OFFICE ACTION (OFFICIAL LETTER) ABOUT APPLICANT’S TRADEMARK APPLICATION

U.S. APPLICATION SERIAL NO. 88209214 *88209214* MARK: WALK TO END ALZHEIMER'S ALZHEIMER'S

CORRESPONDENT ADDRESS: CLICK HERE TO RESPOND TO THIS LISA GATES LETTER: BAKER & MCKENZIE LLP http://www.uspto.gov/trademarks/teas/response_forms.jsp 300 E. RANDOLPH STREET SUITE 5000 VIEW YOUR APPLICATION FILE CHICAGO, IL 60601

AA000135 APPLICANT: Alzheimer's Disease and Related Disorder ETC.

CORRESPONDENT’S REFERENCE/DOCKET NO: 181094 CORRESPONDENT E-MAIL ADDRESS:

[email protected]

OFFICE ACTION

STRICT DEADLINE TO RESPOND TO THIS LETTER TO AVOID ABANDONMENT OF APPLICANT’S TRADEMARK APPLICATION, THE USPTO MUST RECEIVE APPLICANT’S COMPLETE RESPONSE TO THIS LETTER WITHIN 6 MONTHS OF THE ISSUE/MAILING DATE BELOW. A RESPONSE TRANSMITTED THROUGH THE TRADEMARK ELECTRONIC APPLICATION SYSTEM (TEAS) MUST BE RECEIVED BEFORE MIDNIGHT EASTERN TIME OF THE LAST DAY OF THE RESPONSE PERIOD.

ISSUE/MAILING DATE: 3/9/2019

The referenced application has been reviewed by the assigned trademark examining attorney. Applicant must respond timely and completely to the issue(s) below. 15 U.S.C. §1062(b); 37 C.F.R. §§2.62(a), 2.65(a); TMEP §§711, 718.03.

NO CONFLICTING MARKS

The trademark examining attorney has searched the Office’s database of registered and pending marks and has found no conflicting marks that would bar registration under Trademark Act Section 2(d). TMEP §704.02; see 15 U.S.C. §1052(d).

DECLARATION

The application was unsigned, resulting in the application not being properly verified. See TMEP §804. Applicant must properly sign and therefore verify the application in an affidavit or signed declaration under 37 C.F.R. §2.20. See 37 C.F.R. §§2.2(n), 2.33(a)-(b)(1), (c), 2.34(a)(1)(i); TMEP §804.02.

The following statements must be verified: That applicant believes applicant is the owner of the mark; that the mark is in use in commerce and was in use in commerce as of the application filing date; that to the best of the signatory’s knowledge and belief, no other persons, except, if applicable, concurrent users, have the right to use the mark in commerce, either in the identical form or in such near resemblance as to be likely, when used on or in connection with the goods/services of such other persons, to cause confusion or mistake, or to deceive; that the specimen shows the mark as used on or in connection with the goods or services as of the application filing date; and that the facts set forth in the application are true. 37 C.F.R. §§2.33(b)(1), (c), 2.34(a)(1)(i), 2.59(a). For more information about this, see the Verified statement webpage.

To provide these verified statements. After opening the correct TEAS response form, answer “yes” to wizard question #10, and follow the instructions within the form for signing. In this case, the form will require two signatures: one in the “Declaration Signature” section and one in the “Response Signature” section.

A verified statement, which includes statements supported by a signed declaration under 37 C.F.R. §2.20, must be signed by the applicant or a person “properly authorized to verify facts” and sign on behalf of the applicant. 37 C.F.R. §2.193(e)(1); TMEP §804.04; see 37 C.F.R. §2.33(a). The following persons are properly authorized: (1) a person with legal authority to bind a juristic applicant (e.g., a corporate officer of a corporate applicant or a general partner of a partnership applicant); (2) a person with firsthand knowledge of the facts and actual or implied authority to act on behalf of applicant; and (3) an attorney who is authorized to represent the applicant and to practice before the USPTO. 37 C.F.R. §2.193(e)(1); TMEP §804.04.

DRAWING WON’T REPRODUCE PROPERLY – SUBMIT NEW DRAWING

The drawing is not acceptable because it will not create a high quality image when reproduced. See TMEP §807.04(a). Specifically, the drawing appears fuzzy and is not legible in its entirety. A clear drawing of the mark is an application requirement. 37 C.F.R. §2.52.

AA000136 Therefore, applicant must submit a new drawing showing a clear depiction of the mark. All lines must be clean, sharp and solid, and not fine or crowded. 37 C.F.R. §§2.53(c), 2.54(e); TMEP §§807.05(c), 807.06(a). Additionally, the USPTO will not accept a new drawing in which there are amendments or changes that would materially alter the applied-for mark. 37 C.F.R. §2.72; see TMEP §§807.13 et seq., 807.14 et seq.

For more information about drawings and instructions on how to submit a drawing, see the Drawing webpage.

DISCLAIMER

Applicant must provide a disclaimer of the unregistrable part(s) of the applied-for mark even though the mark as a whole appears to be registrable. See 15 U.S.C. §1056(a); TMEP §§1213, 1213.03(a). A disclaimer of an unregistrable part of a mark will not affect the mark’s appearance. See Schwarzkopf v. John H. Breck, Inc., 340 F.2d 978, 979-80, 144 USPQ 433, 433 (C.C.P.A. 1965).

In this case, applicant must disclaim the wording “WALK”, “ALZHEIMER’S”, “ALZHEIMER’S” & “ASSOCIATION” in the mark because it is not inherently distinctive. These unregistrable term(s) at best are merely descriptive of an ingredient, quality, characteristic, function, feature, purpose, or use of applicant’s services. See 15 U.S.C. §1052(e)(1); DuoProSS Meditech Corp. v. Inviro Med. Devices, Ltd., 695 F.3d 1247, 1251, 103 USPQ2d 1753, 1755 (Fed. Cir. 2012); TMEP §§1213, 1213.03(a).

The attached evidence from the International shows ASSOCIATION means an organized body of people who have an interest, activity, or purpose in common; a society. Thus, the wording merely describes applicant’s services because the applicant is an association that organizes walks to promote awareness about alzheimer.

Applicant may respond to this issue by submitting a disclaimer in the following format:

No claim is made to the exclusive right to use “WALK”, “ALZHEIMER’S”, “ALZHEIMER’S” & “ASSOCIATION” apart from the mark as shown.

For an overview of disclaimers and instructions on how to satisfy this issue using the Trademark Electronic Application System (TEAS), see the Disclaimer webpage.

A “disclaimer” is a statement in the application record that an applicant does not claim exclusive rights to an unregistrable component of the mark. See Schwarzkopf v. John H. Breck, Inc., 340 F.2d 978, 979-80, 144 USPQ 433, 433 (C.C.P.A. 1965); TMEP §1213. A disclaimer does not physically remove the disclaimed matter from the mark or otherwise affect the appearance of the mark. See Schwarzkopf v. John H. Breck, Inc., 340 F.2d at 979, 144 USPQ2d at 433; TMEP §1213.

If applicant does not provide the required disclaimer, the USPTO may refuse to register the entire mark. See In re Stereotaxis Inc., 429 F.3d 1039, 1041, 77 USPQ2d 1087, 1089 (Fed. Cir. 2005); TMEP §1213.01(b).

The following cases further explain the disclaimer requirement: Dena Corp. v. Belvedere Int’l Inc ., 950 F.2d 1555, 21 USPQ2d 1047 (Fed. Cir. 1991); In re Brown-Forman Corp., 81 USPQ2d 1284 (TTAB 2006); In re Kraft, Inc., 218 USPQ 571 (TTAB 1983).

The examining attorney attaches evidence in the nature of Trademark Registrations featuring the terms in question that were disclaimed apart from the mark as shown. The evidence is intended to support a disclaimer requirement.

Please call or email the assigned trademark examining attorney with questions about this Office action. Although the trademark examining attorney cannot provide legal advice or statements about applicant’s rights, the trademark examining attorney can provide applicant with additional explanation about the refusal(s) and/or requirement(s) in this Office action. See TMEP §§705.02, 709.06. Although the USPTO does not accept emails as responses to Office actions, emails can be used for informal communications and will be included in the application record. See 37 C.F.R. §§2.62(c), 2.191; TMEP §§304.01-.02, 709.04-.05.

TEAS PLUS OR TEAS REDUCED FEE (TEAS RF) APPLICANTS – TO MAINTAIN LOWER FEE, ADDITIONAL REQUIREMENTS MUST BE MET, INCLUDING SUBMITTING DOCUMENTS ONLINE: Applicants who filed their application online using the lower-fee TEAS Plus or TEAS RF application form must (1) file certain documents online using TEAS, including responses to Office actions (see TMEP §§819.02(b), 820.02(b) for a complete list of these documents); (2) maintain a valid e-mail correspondence address; and (3) agree to receive correspondence from the USPTO by e-mail throughout the prosecution of the application. See 37 C.F.R. §§2.22(b), 2.23(b); TMEP §§819, 820. TEAS Plus or TEAS RF applicants who do not meet these requirements must submit an additional processing fee of $125 per class of goods and/or services. 37 C.F.R. §§2.6(a)(1)(v), 2.22(c), 2.23(c); TMEP §§819.04, 820.04. However, in certain situations, TEAS Plus or TEAS RF applicants may respond to an Office action by authorizing an examiner’s amendment by telephone or e-mail without incurring this additional fee.

/Blandu, Florentina/ Examining Attorney U.S. Patent & Trademark Office

AA000137 L.O. 117 [email protected] tel 571 272-9128 fax 571 273-9128

TO RESPOND TO THIS LETTER: Go to http://www.uspto.gov/trademarks/teas/response_forms.jsp. Please wait 48-72 hours from the issue/mailing date before using the Trademark Electronic Application System (TEAS), to allow for necessary system updates of the application. For technical assistance with online forms, e-mail [email protected]. For questions about the Office action itself, please contact the assigned trademark examining attorney. E-mail communications will not be accepted as responses to Office actions; therefore, do not respond to this Office action by e-mail.

All informal e-mail communications relevant to this application will be placed in the official application record.

WHO MUST SIGN THE RESPONSE: It must be personally signed by an individual applicant or someone with legal authority to bind an applicant (i.e., a corporate officer, a general partner, all joint applicants). If an applicant is represented by an attorney, the attorney must sign the response.

PERIODICALLY CHECK THE STATUS OF THE APPLICATION: To ensure that applicant does not miss crucial deadlines or official notices, check the status of the application every three to four months using the Trademark Status and Document Retrieval (TSDR) system at http://tsdr.uspto.gov/. Please keep a copy of the TSDR status screen. If the status shows no change for more than six months, contact the Trademark Assistance Center by e-mail at [email protected] or call 1-800-786-9199. For more information on checking status, see http://www.uspto.gov/trademarks/process/status/.

TO UPDATE CORRESPONDENCE/E-MAIL ADDRESS: Use the TEAS form at http://www.uspto.gov/trademarks/teas/correspondence.jsp.

AA000138 AA000139 AA000140 AA000141 AA000142 AA000143 AA000144 AA000145 AA000146 AA000147 AA000148 AA000149 AA000150 AA000151 AA000152 AA000153 AA000154 AA000155 AA000156 AA000157 AA000158 AA000159 AA000160 AA000161 AA000162 AA000163 AA000164 AA000165 AA000166 AA000167 AA000168 AA000169 To: Alzheimer's Disease and Related Disorder ETC. ([email protected]) Subject: U.S. TRADEMARK APPLICATION NO. 88209214 - WALK TO END ALZHEIMER'S ALZHEIMER'S - 181094 Sent: 3/9/2019 5:17:35 PM Sent As: [email protected] Attachments:

UNITED STATES PATENT AND TRADEMARK OFFICE (USPTO)

IMPORTANT NOTICE REGARDING YOUR U.S. TRADEMARK APPLICATION

USPTO OFFICE ACTION (OFFICIAL LETTER) HAS ISSUED ON 3/9/2019 FOR U.S. APPLICATION SERIAL NO. 88209214

Please follow the instructions below:

(1) TO READ THE LETTER: Click on this link or go to http://tsdr.uspto.gov, enter the U.S. application serial number, and click on “Documents.”

The Office action may not be immediately viewable, to allow for necessary system updates of the application, but will be available within 24 hours of this e-mail notification.

(2) TIMELY RESPONSE IS REQUIRED: Please carefully review the Office action to determine (1) how to respond, and (2) the applicable response time period. Your response deadline will be calculated from 3/9/2019 (or sooner if specified in the Office action). A response transmitted through the Trademark Electronic Application System (TEAS) must be received before midnight Eastern Time of the last day of the response period. For information regarding response time periods, see http://www.uspto.gov/trademarks/process/status/responsetime.jsp.

Do NOT hit “Reply” to this e-mail notification, or otherwise e-mail your response because the USPTO does NOT accept e-mails as responses to Office actions. Instead, the USPTO recommends that you respond online using the TEAS response form located at http://www.uspto.gov/trademarks/teas/response_forms.jsp.

(3) QUESTIONS: For questions about the contents of the Office action itself, please contact the assigned trademark examining attorney. For technical assistance in accessing or viewing the Office action in the Trademark Status and Document Retrieval (TSDR) system, please e-mail [email protected].

WARNING

Failure to file the required response by the applicable response deadline will result in the ABANDONMENT of your application. For more information regarding abandonment, see http://www.uspto.gov/trademarks/basics/abandon.jsp.

PRIVATE COMPANY SOLICITATIONS REGARDING YOUR APPLICATION: Private companies not associated with the USPTO are using information provided in trademark applications to mail or e-mail trademark-related solicitations. These companies often use names that closely resemble the USPTO and their solicitations may look like an official government document. Many solicitations require that you pay “fees.”

Please carefully review all correspondence you receive regarding this application to make sure that you are responding to an official document from the USPTO rather than a private company solicitation. All official USPTO correspondence will be mailed only from the “United States Patent and Trademark Office” in Alexandria, VA; or sent by e-mail from the domain “@uspto.gov.” For more information on how to handle private company solicitations, see http://www.uspto.gov/trademarks/solicitation_warnings.jsp.

AA000170 *** User:fblandu *** # Total Dead Live Live Status/ Search Marks Marks Viewed Viewed Search Docs Images Duration 01 8700 N/A 0 0 0:02 *walk*[bi,ti] 02 82137 N/A 0 0 0:02 *end*[bi,ti] 03 390 N/A 0 0 0:01 *alzheimer*[bi,ti] 04 6590 N/A 0 0 0:02 241503[dc] 05 77731 N/A 0 0 0:01 260102[dc] 06 11092 N/A 0 0 0:01 260128[dc] 07 3307068 N/A 0 0 0:02 036[cc] 08 5559016 N/A 0 0 0:02 dead[ld] 09 41 0 36 35 0:01 (((1 and 2 and 3) or (1 and (2 or 3)) or (2 and 3)) and 7) not 8 10 6590 N/A 0 0 0:01 241503[dc] 11 77731 N/A 0 0 0:02 260102[dc] 12 11092 N/A 0 0 0:01 260128[dc] 13 2 1 1 1 0:01 10 and 11 and 12 14 990 N/A 0 0 0:01 (10 and (11 or 12)) or (11 and 12) 15 150 0 8 150 0:02 (14 and 7) not 8 16 18528 N/A 0 0 0:01 "association"[bi,ti] 17 22 10 10 8 0:01 16 and 3

Session started 3/9/2019 3:22:57 PM Session finished 3/9/2019 4:36:04 PM Total search duration 0 minutes 24 seconds Session duration 73 minutes 7 seconds Defaut NEAR limit=1ADJ limit=1

Sent to TICRS as Serial Number: 88209214

AA000171 From: TMDesignCodeComments Sent: Tuesday, December 18, 2018 00:27 AM To: [email protected] Subject: Official USPTO Notice of Design Search Code: U.S. Trademark SN: 88209214: WALK TO END ALZHEIMER'S ALZHEIMER'S ASSO etc. (Stylized/Design): Docket/Reference No. 181094

Docket/Reference Number: 181094

The USPTO has assigned design search codes to your application (U.S. serial number: 88209214).

Design search codes assigned to your application:

24.15.03 - Arrows formed by words, letters, numbers or punctuation 26.01.02 - Circles, plain single line 26.01.02 - Plain single line circles 26.01.28 - Circles with irregular circumferences 26.01.28 - Miscellaneous circular designs with an irregular circumference

If you would like to request that we add or delete a design search code, please email [email protected]. Include your name, application serial number, a list of design search codes you would like to add or delete, and a brief justification. We will process your request within two business days. If we approve your request, the updated list of design search codes will appear in our Trademark Status and Document Retrieval (TSDR) database, accessible at https://tsdr.uspto.gov/, under the "Mark Information" tab.

Design search codes are numerical codes we assign to the prominent features of your mark's design. We call these features "design elements." A design element can be any component of your mark that is not a word, such as a depiction of a star or a flower. Assigning design search codes to your mark helps us more effectively search our database for marks that may conflict with yours. Design search codes have no legal significance and will not appear on the registration certificate.

For more information about design search codes, including why and how we use them and information on adding or deleting design search codes from your application, please visit our design search code webpage at http://www.uspto.gov/DesignSearchCodes. For a list of design search codes, see the design search code manual at http://tess2.uspto.gov/tmdb/dscm/index.htm.

For questions, please call 1-800-786-9199 (option 1) to speak to a Customer Service representative in the Trademark Assistance Center. Please visit http://www.uspto.gov/TrademarkAssistance for additional information about the Trademark Assistance Center.

This notice will be available in TSDR in one business day.

AA000172 AA000173 AA000174 Under the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless it displays a valid OMB control number. PTO Form 1478 (Rev 09/2006) OMB No. 0651-0009 (Exp 02/28/2021) Trademark/Service Mark Application, Principal Register

Serial Number: 88209214 Filing Date: 11/28/2018

The table below presents the data as entered.

Input Field Entered SERIAL NUMBER 88209214 MARK INFORMATION \\TICRS\EXPORT17\IMAGEOUT *MARK 17\882\092\88209214\xml1\ RFA0002.JPG

SPECIAL FORM YES

USPTO-GENERATED IMAGE NO WALK TO END ALZHEIMER'S ALZHEIMER'S LITERAL ELEMENT ASSOCIATION

COLOR MARK YES

COLOR(S) CLAIMED The color(s) purple and white is/are claimed as a feature of the (If applicable) mark. The mark consists of the words END ALZHEIMER'S in purple inside of a right facing arrow in white with a purple design in the arrow head, and the words WALK TO in white above the *DESCRIPTION OF THE MARK (and Color Location, if applicable) arrow, and the words ALZHEIMER'S ASSOCIATION with a stylized nearly full circle attached to an inverted nearly full circle in white in between the words ALZHEIMER'S and ASSOCIATION all on a purple background.

PIXEL COUNT ACCEPTABLE YES

PIXEL COUNT 485 x 250 REGISTER Principal APPLICANT INFORMATION

*OWNER OF MARK Alzheimer's Disease and Related Disorders Association, Inc.

INTERNAL ADDRESS Suite 1700

*STREET 225 N. Michigan Avenue

*CITY Chicago

*STATE Illinois (Required for U.S. applicants)

*COUNTRY United States

*ZIP/POSTAL CODE 60601 (Required for U.S. and certain international addresses) LEGAL ENTITY INFORMATION

TYPE non-profit corporation

STATE/COUNTRY WHERE LEGALLY ORGANIZED Delaware

AA000175 GOODS AND/OR SERVICES AND BASIS INFORMATION

INTERNATIONAL CLASS 036 Charitable fundraising, namely, raising money to support educational and informational programs on Alzheimer's disease *IDENTIFICATION and to support scientific research on Alzheimer's disease; charitable fundraising services in the nature of a pledged walkathon

FILING BASIS SECTION 1(a)

FIRST USE ANYWHERE DATE At least as early as 09/01/2011

FIRST USE IN COMMERCE DATE At least as early as 09/01/2011 \\TICRS\EXPORT17\IMAGEOUT SPECIMEN FILE NAME(S) 17\882\092\88209214\xml1\ RFA0003.JPG

SPECIMEN DESCRIPTION Excerpt from Applicant's website describing services ATTORNEY INFORMATION

NAME Lisa Gates

ATTORNEY DOCKET NUMBER 181094

FIRM NAME Baker & McKenzie LLP

INTERNAL ADDRESS Suite 5000

STREET 300 E. Randolph Street

CITY Chicago

STATE Illinois

COUNTRY United States

ZIP/POSTAL CODE 60601

PHONE 312-861-8686

FAX 312-698-2168

EMAIL ADDRESS [email protected]

AUTHORIZED TO COMMUNICATE VIA EMAIL Yes David Davis, Shima Roy, Rebecca Lederhouse, Katie Fisk and OTHER APPOINTED ATTORNEY Danielle Benecke CORRESPONDENCE INFORMATION

NAME Lisa Gates

FIRM NAME Baker & McKenzie LLP

INTERNAL ADDRESS Suite 5000

STREET 300 E. Randolph Street

CITY Chicago

STATE Illinois

COUNTRY United States

ZIP/POSTAL CODE 60601

PHONE 312-861-8686

FAX 312-698-2168

AA000176 *EMAIL ADDRESS [email protected]

*AUTHORIZED TO COMMUNICATE VIA EMAIL Yes FEE INFORMATION

APPLICATION FILING OPTION TEAS RF

NUMBER OF CLASSES 1

APPLICATION FOR REGISTRATION PER CLASS 275

*TOTAL FEE DUE 275

*TOTAL FEE PAID 275 SIGNATURE INFORMATION

SIGNATURE NOT PROVIDED

SIGNATORY'S NAME NOT PROVIDED

SIGNATORY'S POSITION NOT PROVIDED

DATE SIGNED NOT PROVIDED

AA000177 Under the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless it displays a valid OMB control number. PTO Form 1478 (Rev 09/2006) OMB No. 0651-0009 (Exp 02/28/2021)

Trademark/Service Mark Application, Principal Register

Serial Number: 88209214 Filing Date: 11/28/2018 To the Commissioner for Trademarks:

MARK: WALK TO END ALZHEIMER'S ALZHEIMER'S ASSOCIATION (stylized and/or with design, see mark)

The literal element of the mark consists of WALK TO END ALZHEIMER'S ALZHEIMER'S ASSOCIATION. The color(s) purple and white is/are claimed as a feature of the mark. The mark consists of the words END ALZHEIMER'S in purple inside of a right facing arrow in white with a purple design in the arrow head, and the words WALK TO in white above the arrow, and the words ALZHEIMER'S ASSOCIATION with a stylized nearly full circle attached to an inverted nearly full circle in white in between the words ALZHEIMER'S and ASSOCIATION all on a purple background. The applicant, Alzheimer's Disease and Related Disorders Association, Inc., a non-profit corporation legally organized under the laws of Delaware, having an address of Suite 1700 225 N. Michigan Avenue Chicago, Illinois 60601 United States requests registration of the trademark/service mark identified above in the United States Patent and Trademark Office on the Principal Register established by the Act of July 5, 1946 (15 U.S.C. Section 1051 et seq.), as amended, for the following:

International Class 036: Charitable fundraising, namely, raising money to support educational and informational programs on Alzheimer's disease and to support scientific research on Alzheimer's disease; charitable fundraising services in the nature of a pledged walkathon

In International Class 036, the mark was first used by the applicant or the applicant's related company or licensee or predecessor in interest at least as early as 09/01/2011, and first used in commerce at least as early as 09/01/2011, and is now in use in such commerce. The applicant is submitting one(or more) specimen(s) showing the mark as used in commerce on or in connection with any item in the class of listed goods/services, consisting of a(n) Excerpt from Applicant's website describing services. Specimen File1

The applicant's current Attorney Information: Lisa Gates and David Davis, Shima Roy, Rebecca Lederhouse, Katie Fisk and Danielle Benecke of Baker & McKenzie LLP Suite 5000 300 E. Randolph Street Chicago, Illinois 60601 United States 312-861-8686(phone) 312-698-2168(fax) [email protected] (authorized) The attorney docket/reference number is 181094.

The applicant's current Correspondence Information: Lisa Gates Baker & McKenzie LLP Suite 5000 300 E. Randolph Street Chicago, Illinois 60601 312-861-8686(phone) 312-698-2168(fax) [email protected] (authorized)

AA000178 E-mail Authorization: I authorize the USPTO to send e-mail correspondence concerning the application to the applicant, the applicant's attorney, or the applicant's domestic representative at the e-mail address provided in this application. I understand that a valid e-mail address must be maintained and that the applicant or the applicant's attorney must file the relevant subsequent application-related submissions via the Trademark Electronic Application System (TEAS). Failure to do so will result in the loss of TEAS Reduced Fee status and a requirement to submit an additional processing fee of $125 per international class of goods/services.

A fee payment in the amount of $275 has been submitted with the application, representing payment for 1 class(es).

Declaration

Basis: If the applicant is filing the application based on use in commerce under 15 U.S.C. § 1051(a):

The signatory believes that the applicant is the owner of the trademark/service mark sought to be registered; The mark is in use in commerce on or in connection with the goods/services in the application; The specimen(s) shows the mark as used on or in connection with the goods/services in the application; and To the best of the signatory's knowledge and belief, the facts recited in the application are accurate.

And/Or If the applicant is filing the application based on an intent to use the mark in commerce under 15 U.S.C. § 1051(b), § 1126(d), and/or § 1126(e):

The signatory believes that the applicant is entitled to use the mark in commerce; The applicant has a bona fide intention to use the mark in commerce on or in connection with the goods/services in the application; and To the best of the signatory's knowledge and belief, the facts recited in the application are accurate. To the best of the signatory's knowledge and belief, no other persons, except, if applicable, concurrent users, have the right to use the mark in commerce, either in the identical form or in such near resemblance as to be likely, when used on or in connection with the goods/services of such other persons, to cause confusion or mistake, or to deceive. To the best of the signatory's knowledge, information, and belief, formed after an inquiry reasonable under the circumstances, the allegations and other factual contentions made above have evidentiary support. The signatory being warned that willful false statements and the like are punishable by fine or imprisonment, or both, under 18 U.S.C. § 1001, and that such willful false statements and the like may jeopardize the validity of the application or submission or any registration resulting therefrom, declares that all statements made of his/her own knowledge are true and all statements made on information and belief are believed to be true. Declaration Signature

Signature: Not Provided Date: Not Provided Signatory's Name: Not Provided Signatory's Position: Not Provided Payment Sale Number: 88209214 Payment Accounting Date: 11/29/2018

Serial Number: 88209214 Internet Transmission Date: Wed Nov 28 16:35:42 EST 2018 TEAS Stamp: USPTO/BAS-XXX.XXX.XXX.XXX-20181128163542 587087-88209214-61098a04bb45d5f43eed2a21 9cc8218486acc3e41ca2a48e76e9b85d68b6807f 77-DA-16340-20181128154136928989

AA000179 AA000180 AA000181

Exhibit C

Exhibit D

Alzheimer’s Association’s Fundraising Walk Defies the Odds

By Jim Rendon

ALZHEIMER'S ASSOCIATION

Wes Milligan does not have a direct connection to Alzheimer’s disease. Yet the 40- year-old corporate communications manager has become one of the Walk to End Alzheimer’s top 100 fundraisers. Last year he raised more than $20,000 for the Alzheimer’s Association, and he plans to raise $200,000 in the next decade.

His connection is based on happenstance. In 2004 Milligan, then a journalist, wrote an article about the disease and was moved by the people he met. "The stories were heart-wrenching: a father forgetting his daughter, a grandmother not knowing her granddaughter," he says. "I decided to champion Alzheimer’s."

AA000210 Milligan is one of a growing number of people who are choosing to support the Alzheimer’s Association. In 2018 more than 526,000 people participated in more than 630 walks. And while many other fundraising walks have faltered over the last decade, donations to the Walk to End Alzheimer’s have more than doubled since 2008 to $96.9 million.

"We are very proud of our walk growth," says Donna McCullough, the chief development officer at the Alzheimer’s Association. "We see the walk as not just a vehicle to raise money, but also as an incredible opportunity to engage more people in the fight against Alzheimer’s."

Less Lucrative Fundraising walks, which have become an invaluable source of donations for many organizations, are not as lucrative as they once were, says David Hessekiel, president of the Peer-to-Peer Professional Forum. Revenue from the top 10 peer-to-peer events fell from $1.76 billion in 2008 to $1.39 billion last year according to the organization. The largest such event, the American Cancer Society’s Relay for Life, saw revenues fall 58 percent over the decade.

"Competition in this area is very different than it was 10 years ago," says Colleen Legge, principal consultant with Charity Dynamics, an event consultant.

Online sites like GlobalGiving, GoFundMe, Kickstarter, and social media platforms make it easier for individuals to ask for funding for all kinds of causes — medical bills, funding a new company, or small donations for political candidates. And events like a 5K walk may feel old-fashioned in an era of endurance events, such as "Tough Mudders," and ice-bucket challenges. Many have not been updated, says Hessekiel.

For many participants, the walking has taken precedence over the fundraising. According to a 2017 study from fundraising-software firm Blackbaud, just 13 percent of walk participants raised 84 percent of donations.

In some cases, just raising awareness through a walk is an important goal, says Matt Glass, partner and chief creative officer of Eventage, an event-planning company. "But if you look at the breast- cancer space, everyone is pretty aware of breast cancer these days," he says. "They need to raise money."

Here are a few of the ways that the Alzheimer’s Association and its volunteer fundraisers have bucked trends and managed to raise much more from fundraising walks.

Make It Easy for Volunteers to Fundraise. Milligan did not start out as a star fundraiser. In his first walk, he raised only $520. But that got him recognized as a member of its "Champions Club," which inspired him.

He started wearing his Alzheimer’s T-shirt everywhere he went (something the organization encourages). "It was my super-hero outfit," he says. It would lead to conversations with co-workers and strangers about the disease and how it had affected them. Some of those conversations turned into donations.

Milligan says several of the tools in the association’s online Participant Center have made a big difference. For example, he uses an Alzheimer’s Association signature, which indicates how much he has raised, on all his personal emails, so every communication is a reminder about his goal. The group’s email and social media templates have saved time and boosted his fundraising, as has

AA000211 creating a link from his walk page to a Facebook fundraiser. "The association made it so easy," he says.

Promote Your Work. The nonprofit made its walk an organizational priority, says McCullough. It is the group’s single biggest source of donations, but it is also an opportunity to educate people about its programs and work.

The organization’s 78 chapters are the primary point of contact for many people. Its Western Carolina chapter, based in Charlotte, N.C., runs 69 support groups across 49 counties and a 24-hour- a-day help line. Katherine Lambert, the chapter’s CEO, says it’s a priority to promote these services at each of the chapter’s 14 walks. During her five years at the organization, revenue from the walk has almost doubled.

Support and Empower Volunteers. Local chapters are integral to the success of the walks. Milligan, who has moved often, visits his local Alzheimer’s Association chapter whenever he settles in a new city. There he finds interesting people driven by a mission that he feels strongly about, and people that are open to his ideas.

McCullough says that the chapter structure helps the group produce so many successful walks. The national staff, which has deep experience planning the walks, works closely with the chapter staff and volunteers to ensure consistency and room for local touches. Volunteer committees always have staff support. "These events wouldn’t happen without the chapter staff and volunteers," says McCullough.

Consistently Highlight Your Mission. Though the walks can vary in size ― Lambert’s 14 walks range from 200 participants to 3,000 ― they all have similar elements, including a promise-garden ceremony. Participants choose a flower-shaped pinwheel in different colors; each color represents the holder’s relationship to the disease. They can write a personal message on the flower and carry it with them.

Give Your Best Volunteer Fundraisers Leadership Opportunities. The promise-garden ceremony is an opportunity to energize supporters, and Milligan was invited to lead the ceremony at the organization’s national summit in San Antonio this past year. "It was so rewarding to do that," he says.

Take Advantage of Sponsorship Opportunities. Including elements that allow for sponsorship opportunities can bring in more revenue. While there are some national and multichapter walk sponsors, most are generated at the local level by volunteers with staff support, says Lambert. The bulk of the sponsorship revenue is generated from teams and participants, and as those numbers have grown, so has the revenue for her chapter and the national organization.

Looking Beyond Walks In 2012 the Alzheimer’s Association began its Longest Day event. On the longest day of the year, the organization encourages its supporters to "outshine the darkness of Alzheimer’s" by doing anything they want on their own to raise money. Some climb mountains or play bridge or bake or do karaoke. McCullough says that it attracts people that would not normally participate in a walk.

The event is small ― it raised $7.8 million in 2018. But it is growing quickly with revenues up $2.2 million over 2017.

And in 2020 the association is launching a cycling event. Cycling has been one of the few bright spots in peer-to-peer fundraising. Because the events cost more to stage — there are more logistics to

AA000212 manage, such as longer routes and the need for bicycle mechanics — they also have higher minimum-fundraising requirements. The 2017 Blackbaud study found that participants in cycling events raise more money and bring in more and larger gifts than those participating in other events.

The Alzheimer’s Association plans to apply the funds from the cycling event directly to research. "We believe there are other people who want to engage with the association, and this will be another way to do it," says McCullough.

Regardless of the type of event, the organization wants to continue engaging and motivating fundraisers like Milligan. For him, his commitment to raising money for the organization has become deeply important.

"If I am having a bad day, I go and fundraise for the Alzheimer’s Association," he says. "It is something that gives me satisfaction, knowing that I am helping a family or caregiver."

AA000213

Exhibit E

Talk to an expert about inding care:866-567-4049FIND DEMENTIA CARE OUR BLOG DEMENT)A RESOURCES ABOUT US Our Blog

What’s with All of the “Walk” Talk? Top Cities

   Find memory care in San Jose July , Like 0 TweetYour Stories Mara Botonis Share Save Share Find memory care in (enderson Find memory care in )rving Author Mara Botonis shares her experience with the Alzheimers Associations Walk to End Find memory care in Plano Alzheimers, and encourages others to participate. Learn more from her about the Find memory care in Charleston Alzheimers walk, and whats with all of the walk talk. Find memory care in Miami Find memory care in Billings Walk to End Alzheimer’s Find memory care in (onolulu Find memory care in Austin Summer provides a season perfectly suited Find memory care in El Paso for making memories. Graduations, Find memory care in Riverside Find memory care in Omaha weddings, family trips… For most of us, our Find memory care in Calgary favorite sun-drenched summer Find memory care in Minneapolis shenanigans, mundane moments and Find memory care in Scottsdale meaningful milestones are still accessible memories we can choose to call up Need Alzheimer’s whenever we want to revisit them. Unfortunately for those coping with Alzheimer’s Care? disease, those poignant pieces of personal history can be hard to retrieve.

That’s why, for Alzheimer’s advocates across the country, summer is also the start of the Walk Season. 866-567-4049Talk to an Advisor:

The Alzheimer’s Association Walk to End Alzheimer’s, or The Walk as it is known, is the largest event to raise awareness and funds for Alzheimer’s care, support and research. Get help now! (eld annually in more than communities across all states, the walk unites more Alzheimer’s Newsletter than , participants in a walk designed in equal parts to raise as much awareness as increase needed dollars to support the ight against Alzheimer’s.

)f you’ve been following the news, you’ll note that just last week the Senate Get the latest tips, news, and advice Appropriations Committee approved a historic % increase in research funding as an on preventing Alzheimer’s, treatment, stages and resources.Enter email to subscribe enhancement to the Alzheimer’s Accountability Act. )f passed into law, this would be the

largest increase in Alzheimer’s funding to date, according to the Alzheimer’s Association. Subscribe

There is still a tremendous need for more funding to provide and enhance programs focusing on education and support, advance critical research studies into methods of treatment, prevention and ultimately, and most importantly, a cure. Find Memory Care How to Participate in the Alzheimer’s Walk Now!

) can almost feel your eyes roll as you read this… ) know what you’re thinking, and ) can AA000325 relate. )t’s easy to feel the effects of fundraising fatigue when it seems like everywhere Get free expert help today!Zipcode (or City, State) you turn a worthy cause or organization is asking for inancial support. Full name

You might be thinking that if The Walk is Talk to an expert about inding care:866-567-4049 Email address the largest fundraising event for

Alzheimer’s, it sounds like they’ve already Phone number pretty much got it covered without us having to lace up our like new sneakers Search Now and cajole family and friends into donning matching purple shirts, for a stroll around a nearby landmark, right? By clicking Search Now, you agree to the terms and conditions of our privacy policy. You also consent that we, or our partner providers, may reach out to you using a system that can auto- Well, not so fast. As it turns out, Alzheimer’s could use a lot more help in the awareness dial; however, you do not need to consent to this to use our service. and inancial resources area. For starters, the proposed increase in government spending hasn’t passed yet and meanwhile, deaths from Alzheimer’s rose a staggering % in the last decade to become the # cause of all deaths in the U.S. and the only cause of death in the in the list of top without any cure or treatment.

Also, not to be bitter, but according to a recent ranking of the Top Non-Proit Fundraising Organizations, the Alzheimer’s Association the only Alzheimer’s related non-proit that even made the list comes in at a disheartening th behind other notable causes. )nterested in becoming an author for )n the weeks and months ahead as Walk Season takes hold, there will likely be a steady Alzheimers.net? Find out more here! parade of progressive pledge requests and t-shirt sales circulars making their way into your social media feeds, inboxes and water cooler conversations. Before you feign a particularly destructive computer virus or site a selectively inoperative cell phone rendering you unable to respond to such appeals, please take a moment to think about where the funds everyone is trying so hard to raise actually go.

The Alzheimer’s Association is world’s largest nonproit funder of Alzheimer’s research, awarding over $ million to more than , scientists since , and through their partnerships and funded projects, have been part of every major research advancement in the ight against Alzheimer’s over the past years. Their -hour helpline -- - offers free information and advice by professionally trained staff to over , callers every year, they run over , support groups nationwide an average of in each state, curate the nation’s largest library and resource center devoted Alzheimer’s and related dementias, deliver , education programs annually and their comprehensive and interactive website connects people across the globe impacted by Alzheimer’s. The association is also the world’s leading voluntary health organization in Alzheimer’s care, support and research.

But, they are just that, largely voluntary and over one third of their annual revenue comes from the walks. )t may not seem like such a big organization needs a little help from people like us, but it’s the people like us that make it possible for them to offer a lot of the programs we count on them to deliver.

Sometimes starting or donating to a walk team or buying a t-shirt or can make the difference between whether a local chapter can offer a support group on the weekends, AA000326 provide an educational program to a group of future caregivers, get needed information in the hands of those newly diagnosed, or if the national ofice can allocate critical dollars to a lab of international experts studying the effectiveness of current medications. )f we’re going to be outside slathered in our coconut scented suntan lotion humming thisTalk to an expert about inding care:866-567-4049 year’s anthem of summer looking for a Popsicle between barbecues anyhow, well then we might as well do some good. )t doesn’t cost anything to register, and who knows, maybe )’ll run into you at a walk in your area.

You’ll know it’s me because )’ll be the one in the purple t-shirt!

Author Mara Botonis, participant in the Walk to End Alzheimer’s.

Have you participated in the Walk to End Alzheimers? What was your experience like? Share your story with us in the comments below.

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About The Author

Mara Botonis

After thirty years in healthcare, working throughout the United States in the senior housing industry, Mara's life and career trajectory was forever changed when a close family member was stricken with Alzheimer's. Eventually, Mara stepped away from a successful career to write full-time, in the hopes of helping others impacted by this disease. (er best-selling book, When Caring Takes Courage: An )nteractive Guide for Alzheimer’s and Dementia Caregivers has been well-received and strongly recommended. Mara continues to be a sought after speaker and valued care partner for families and organizations affected by Alzheimer’s/dementia as she shares her positive and empowering message. (elping families, like her own, that have loved or lost someone special to this terrible disease is her greatest passion. Learn more by visiting her website www.whencaringtakescourage.com or Facebook page or Google+ proile.

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Exhibit F

7/26/2019 2015 Walk to End Alzheimer's www.alz.org/walk | Toms River, NJ Patch

This post was contributed by a community member. The views expressed here are the author's own.

Neighbor Posts (Https://Patch.Com/New-Jersey/Tomsriver/Posts) 2015 Walk to End Alzheimer's www.alz.org/walk Please join us for this year's Walk to End Alzheimer's in Pt. Pleasant Beach, NJ on Saturday, September 26th!

By Dgibbons, Neighbor (https://patch.com/users/dgibbons) Jul 31, 2015 1:20 pm ET

Like 0 Share (https://patch.com/new-jersey/tomsriver/amp/25456105/2015-walk-to-end-alzheimers-www-alz-org-walk)  Reply

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This year's Walk to End Alzheimer's in Pt. Pleasant Beach will be held on Saturday, September 26th at the corners of Arnold & Baltimore Avenues. Come and have some fun for this meaningful cause. Enjoy refreshments, music, rafﬂe prizes, kid's corner, guest speakers and more! Bring the whole family and walk together!

[email protected] (mailto:[email protected]) 732-832-7818 

Subscribe  (/) (https:// AA000356 https://patch.com/new-jersey/tomsriver/2015-walk-end-alzheimers-wwwalzorgwalk 1/8 7/26/2019 2015 Walk to End Alzheimer's www.alz.org/walk | Toms River, NJ Patch

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