The Smarter Way to Connect with Your Customers

The smarter way to connect with your customers.

theboltonnews.co.uk Our vision. Our mission. Be the marketing partner businesses Build the most comprehensive and best trust to drive their success. performing solutions that deliver results.

The name is new – but we’ve been It hasn’t replaced the name of your a part of your community for local Newsquest newspaper and its generations. website, but it encompasses all the things that we can offer besides. LOCALiQ is the name for all that Newsquest does today, from Those services include online trusted local newspapers and advertising and best-in-class websites to digital marketing digital marketing, backed by a huge services that can help you reach amount of data gathered from our new customers as you’ve never 1.5 million local campaigns and 30 been able to reach them before. million monthly users.

LOCALiQ is the name that brings Put our experts to work for you and together your trusted local news we believe you’re hiring the best brand with the smartest digital marketing partner a business can marketing around. have.

Source: Publishers Statement 2018

localiq.co.uk Newsquest’s online monthly What is... unique visitors across 200 desktop and mobile would websites fill the O2 Arena in London Almost 30 million unique The journey your local customer takes is browsers, generating over 213 complex, but your marketing doesn’t have million + page views every month to be. Let us put our intelligence to work 1,300 times over for you.

LOCALiQ offers all the solutions you need over to reach local customers: • Build your presence 6 • Drive awareness and leads 6.2 • Grow your audience and connect million million readers in print • Manage your leads and customers Newsquest reach more across the UK than 6.2 million followers • Know what works across social media platforms We know your community like no one else. No matter your goals, we can get you there.

Source: Publisher’s Statement 2018

localiq.co.uk theboltonnews.co.uk Why multimedia? To align with changing consumer behaviour and ensure you stay ahead of the competition, our company has evolved from solely print to multimedia solutions. We provide integrated solutions that take the best of both The intelligent digital and print advertising to help you reach the right audience. way to reach People engage with newsbrands across multiple devices local consumers. every day; reinforce your message across multiple platforms for a more effective campaign.

5 reasons to add digital... Mobile. Innovative. Brand build. Engaging. Reach.

Reach an audience on Eye-catching Build your brand Digital advertising Reach a bigger the go, when they are creative solutions in a responsive allows users to audience and access making purchasing designed to prompt environment. respond and interact a wide range of decisions. user response. with your brand. demographics online.

localiq.co.uk Local marketing is We have been working with Newsquest since mid 2016 to promote our local shops. no longer about any In December 2017 we took over a local restaurant and have since used Newsquest to build our brand. We have also had a website built by them. We have a fantastic one marketing tactic. working relationship with everyone that we deal with and know that everything we do with them works as we get told on a regular basis that we have been seen in the newspaper, on local websites as well as It’s about Facebook or Instagram. Business Owner, The Courthouse knowing local. Restaurant & Bar

localiq.co.uk Established: Reach a bigger local audience than ever before.

theboltonnews.co.uk BN

Thursday, November 1, 2018

Today’s weather: WHY CHOOSE THE BOLTON NEWS? 70p Light cloud and breeze TRUSTED NEWS READ BY 85,060 EVERY DAY (PRINT & ONLINE) *Page 2 Min 7C Max 9C INSIDE In the ever-changing world of media, The Bolton News remains the go to regional newsbrand in the area 1867TODAY that it serves. It is a powerful force for our loyal followers seeking trusted local news content all day long. NICE DAY Whether reading their morning print copy on the train, checking our social media channels at lunchtime or FOR A Proud to serve theFR localIGHT TIME FOR browsing our up-to-the-minute website in the evening – we’re here for our readers 24/7. It is a title which WEDDING A FIGHT PAGE 3 Sport appeals to a diverse demographic and will continue to attract an audience that has the disposable income community for more than... to invest in your goods and services; a target audience perfect for your business. £2.6M POl CaTsh bonus TO to help repair town’s crumbling road network SPECIAL REPORT 151 yearsHELP FIX PAGES 6 & 7 EXPLORING THE POWER OF LOCAL MEDIA... POTHOLES

theboltonnews.co.uk BN The Bolton News celebrates the best of a proud region; sport, entertainment, leisure, retail, property, motors, Thursday, November 1, 2018

Today’s weather: 70p Light cloud and breeze jobs and much more. It is the ultimate daily print and 24/7 online guide to what is happening right here, right TRUSTED NEWS READ BY 85,060 EVERY DAY (PRINT & ONLINE) *Page 2 Min 7C Max 9C INSIDE now. Concise, relevant and engaging, brought to local readers through online, social media and print – giving TODAY advertisers a true multimedia approach to their marketing campaign. Our marketing opportunities encompass the very best of our cutting-edge digital marketing services portfolio, traditional print advertising and NICE DAY FOR A consultative approach to ensuring we deliver a truly well structured marketing campaign for you. FRIGHT TIME FOR WEDDING A FIGHT PAGE 3 Sport

£2.6M POl CaTsh bonus TO to help repair town’s crumbling road network SPECIAL REPORT HELP FIX PAGES 6 & 7 POTHOLES

localiq.co.uk Reach a bigger local Did you know? audience than ever before. In the North West we can reach up to...

theboltonnews.co.uk BN

Thursday, November 1, 2018

Today’s weather: 70p Light cloud and breeze TRUSTED NEWS READ BY 85,060 EVERY DAY (PRINT & ONLINE) *Page 2 Min 7C Max 9C INSIDE TODAY

NICE DAY FOR A FRIGHT TIME FOR WEDDING A FIGHT PAGE 3 Sport

£2.6M POl CaTsh bonus TO to help repair town’s crumbling % road network SPECIAL REPORT 82 HELP FIX PAGES 6 & 7 of residents across POTHOLES core local markets

theboltonnews.co.uk

55k 30.1k Facebook followers Twitter followers

Source: Social media followers as at Nov 2018, Telmar data Sept 2018

localiq.co.uk theboltonnews.co.uk Key circulation areas and coverage. Darwen • Bolton • Bury • Aspull • Atherton • Chorley • Adlington • Farnworth • Hindley Chorley Ramsbottom • Horwich • Kearsley • Leigh • Little Lever • Radcliffe • Swinton Pendlebury Edgworth • Tottington • Tyldesley • Walkden Adlington Horwich • Westhoughton • Worsley Bury Aspull Bolton Westhoughton

Wigan Walkden

Leigh

localiq.co.uk theboltonnews.co.uk Digital audience. Our incredible range of digital solutions positions your business in front of those people who are likely to buy.

Tracking a viewer’s previous browsing history, we deliver your message to those individuals who have recently been looking at content related to your products or services. This means you could increase your chances of enquiry by up to six times. 57% Own a tablet 90% Own a home computer 733k+ 6.1m+ 96% Own a mobile Unique Browsers Monthly Page Per Month Impressions

*Source: ABC/Adobe Analytics Jan-Jun 2018 (monthly) average unique browsers/page impressions.

**Source: TGI/Experian Ltd 2018 - based on % of households

localiq.co.uk theboltonnews.co.uk Total audience. Across the North West region we can expose your business to this extensive audience... 547.9k+ Every week we put hundreds of local businesses into Print reader audience 23m+ the hands of thousands of prospective customers. Page impressions per month Our fully integrated marketing campaigns are uniquely developed to meet your marketing requirements. The Bolton News utilises all departments of Newsquest Media Group Ltd to map strategies for meeting your objective.

Our agile, ever-evolving digital capabilities engage your desired demographics with targeted online marketing campaigns and content. m+ It’s our responsibility to ensure that content is king 3.2 - for both ourselves and our clients. Unique browsers per month

Source: ABC/Adobe Analytics Jan-Jun 2018 (monthly) average unique browsers/page impressions. Print reader audience based on JICREG Oct 2018

localiq.co.uk Reaching new heights Combined print and online audience:

800,000 122% Combined audience growth 700,000 757,695 over the last 6 years.

600,000

500,000

400,000

300,000 340,607 200,000

100,000

0 Print & online Print & online audience 2012 audience 2018

Source: Publisher’s Statement 2012 v 2018 Print & Online Audience

localiq.co.uk theboltonnews.co.uk Audience data: Age profile:

25% 45% 22% 39% 15-24 40% 20% 18% 35% 16% 16% 25-34 15% 30% 24.5k+ 8.1k+ 15% 13% 25% 35-44 20% 18% 10% 16% 45-54 15% 12% 9% 5% 10% 6% 55-64 5% 0% 0% 65+ Total daily Sold daily Online Print readership Socio-economic profile:

60% 60% 52% ABC1 48% 49% 51% 50% 50% C2DE 40% 40% 31% AB 6.1m+ 733k+ 28% 30% 26% 30% 25% 26% 21% 22% 21% C1 20% 20% C2 10% 10%

0% 0% DE Online Print Monthly page Monthly unique impressions browsers Source: Monthly Page Impressions/Unique browsers Jan-Jun 2018, Age/Socio profiles - JICREG data as Oct 2018.

localiq.co.uk theboltonnews.co.uk

Telmar Lightweight campaign: Data. Based on 1 insert per week in print (Quarter Page) + 10% digital inventory 12 week audience accelerator 12 week audience reach % Average Frequency TBS 300,000 100.0 6.0 Make sure your 90.0 5.0 brand is etched on 80.0 291.4k 70.0 62% 3.3 200,000 4.0 people’s minds. 60.0 50.0 3.0 40.0 100,000 Advertising 30.0 2.0 20.0 repetition is 1.0 essential for 10.0 0 0.0 0.0 consumer 1 2 3 4 5 6 7 8 9 10 11 12 1 2 3 4 5 6 7 8 9 10 11 12 1 2 3 4 5 6 7 8 9 10 11 12 response.

Opposite are example Heavyweight campaign: ‘Lightweight’ and ‘Heavyweight’ Based on 1 insert per week in print (Full Page or DPS) + 30% digital inventory advertising campaigns 12 week audience accelerator 12 week audience reach % Average Frequency TBS showing audience 500,000 100.0 7.0 90.0 acceleration. 6.0 400,000 390.6k 80.0 84% 5.8 70.0 5.0 300,000 60.0 4.0 50.0 3.0 Digital & Print 200,000 40.0 30.0 2.0 Print 100,000 20.0 1.0 10.0 Digital 0 0.0 0.0 1 2 3 4 5 6 7 8 9 10 11 12 1 2 3 4 5 6 7 8 9 10 11 12 1 2 3 4 5 6 7 8 9 10 11 12

localiq.co.uk Search Engine Advertising. Reach more consumers who are ready to buy.

• Drive leads from local searchers on desktop, tablet and mobile • Expand your reach across all major search engines – not just Google • Get a low cost per lead and high ROI through conversion optimisation • Get ROI transparency including cost per lead details Conversion Based Optimisation:

• Optimising based on conversions such as phone calls, emails and tracked web events • Increasing ROI by using the Bing and Google Publisher • Our Automation evaluates campaigns for both Pacing and Conversion Based Optimisation and will make any necessary changes to bids to accommodate pacing and optimal ROI • Focusing the budget on converting keywords to maintain competitiveness and reduces non converting keywords

localiq.co.uk Social Advertising: Facebook & Instagram Put the world’s leading social media sites to work for your business with a powerful, local advertising program on Facebook and Instagram.

With best-practice ad-creative, detailed audience targeting options, and expert campaign management, your advertising program reaches the right target audience, drives measurable results, and meets your unique business goals. Key Benefits...

Generate cost-effective Meet your business brand awareness, goals with creative engagement, and leads ads, calls to action, through Facebook & and detailed targeting Instagram capabilities

Get personal campaign management and optimised results from Facebook “Blueprint”- certified campaign experts

localiq.co.uk Search Engine Optimisation. A customisable SEO solution ideal for businesses who want to boost local presence and be found for relevant searches. Our consultative, locally-focused approach means we help establish your goals, then optimise your website so you get found in local search results.

Key Benefits...

Drive more Build a local See ongoing work visits to your presence that and the results we website from improves search deliver through organic search engine visibility monthly reporting

Below is a representative list of the SEO activities:

• Directory listings & recommendation gathering • Publication of all business locations in 50+ U.K. directories (including Google My Business, various news outlets and automotive GPS systems) • Optimisation and maintenance of all NAP (name, address, tele) details • Monthly performance reporting • Keyword research • Search engine optimised content

localiq.co.uk Sites. Elite: beautiful Get found, get more contacts and functional sites for small and turn them into customers businesses, A website that attracts web and mobile built on a best- visitors so they contact you. in-class web Conversion and user friendly designs platform. to turn website contact into customers.

Offering a range of custom digital solutions for small to medium sized businesses: Elite, Ecommerce and Custom. Prices from: • Rental: £249 / month • £1999 up front + £59 monthly hosting fees • Ecommerce: offering simple and highly-effective Ecommerce functionality as an add on to our “Elite” site offering. Prices from £2,599. • Bespoke: Multiple site, detailed custom functionality, our Bespoke sites include solutions that are individually built for the site based upon your requests.

NB: Costs are subject to VAT charged at standard rate

localiq.co.uk Lead Management, Marketing Automation and Analytics.

Our LOCALiQ marketing software helps businesses track their leads and turn them into customers. With easy-to-use lead management, marketing automation, and analytics tools, we help you make the most of every opportunity to grow your business. Key Benefits...

Lead inbox keeps you CRM helps you up-to-date with the build customer latest leads and customer contacts over time prospects contacting and manage your your business customer.

Built-in email Analysing ROI: our marketing software technology gives you allows you to insights into which construct complex and marketing channels are sophisticated email working for you, and gives marketing campaigns you insights to understand to your customer base. the customer journey.

localiq.co.uk theboltonnews.co.uk Key platforms. Online: Print: News Sport Business Education Jobs Looking Back Motors Property

Education Homes Sport Weekend Your Sport

Jobs Motors

localiq.co.uk theboltonnews.co.uk Ad-Specification. Print: Online:

BN theboltonnews.co.uk FRIDAY, NOVEMBER 2, 2018 11

theboltonnews.co.uk BN

Thursday, November 1, 2018

Today’s weather: 70p Light cloud and breeze TRUSTED NEWS READ BY 85,060 EVERY DAY (PRINT & ONLINE) *Page 2 Min 7C Max 9C INSIDE TODAY

NICE DAY FOR A FRIGHT TIME FOR WEDDING A FIGHT PAGE 3 Sport Desktop Skin 32x9 Standard Skin Dimensions: 1280 x 970 x 106 £2.6M POl CaTsh bonus TO to help repair town’s crumbling road network SPECIAL REPORT HELP FIX PAGES 6 & 7 Thick Skin Dimensions: 1280 x 970 x 250 (As shown on diagram) POTHOLES File Formats: GIF 5x9 Max File Size: 100KB Front Page Full Page 50mm x 259mm 320mm x 259mm

BN theboltonnews.co.uk THURSDAY, NOVEMBER 1, 2018 BN theboltonnews.co.uk SATURDAY, OCTOBER 20, 2018 NEWS 9 31 POLITICS ‘More money’ call to ﬁx roads n Labour accuse council wish to pass the blame for their own inadequacies.” He Conservatives of accused the council of failing hypocrisy over funding to provide sufficient resources and pointed out the compensa- By Mary Naylor tion bill in Bolton is the second [email protected] highest in Greater Manchester. Cllr Haslam raised the Tory plan to invest £10 million of the council’s reserves into the high- MORE money is needed from ways. the government to help fix Bol- He said the Labour group had ton’s crumbling roads, say local rejected using the money in the councillors. past. They say that despite spend- He said: “It is the Labour ing £11 million over the past group who have demonstrably eight years, it is not enough to neglected our roads and pave- cover the ageing roads in the ments. However, I will be sup- town. porting this.” Cllr David Chadwick, La- Cllr Haslam was widely jeered bour’s cabinet member for PLEDGE: Cllr Nick Peel at by the Labour group when highways and transport, was announcing his support. introducing a motion to ask the Cllr Nick Peel, Labour closed government for more cash for and pavement spending in 2010 the debate. the roads. was £6.8 million but now it had He said: “How odd, watching He said: “It’s not rocket sci- fallen to £3.4 million for 2018. He Conservative councillor after ence – its a pothole and it should said the council relies “heav- Conservative councillor get be filled.” ily” on government funding for up and rip into the motion and A debate among councillors “such an expensive area”. then conclude ‘we support it’.” led to the Conservative group The UKIP group agreed to sup- Cllr Peel added: “Let’s call out being labelled “hypocrites” by a port the motion. the Bolton Tories for the hypo- Labour councillor who claimed Conservative Cllr Stuart Ha- crites that they are.” they were sending mixed mes- slam said: “This is one of those The motion was passed unani- sages. motions where this Labour mously by the councillors. Cllr Nick Peel said the road MPU Leaderboard Billboard 16x9 16x4 Dimensions: 300 x 250 Dimensions: 728 x 90 Dimensions: 970 x 250 Double Height: 300 x 600 File Formats: GIF, HTML5 File Formats: GIF, HTML5 File Formats: GIF, HTML5 Max File Size: 40KB Max File Size: 60KB Half Page Landscape Quarter Page Max File Size: 40KB / 60KB 160mm x 259mm 160mm x 114mm

localiq.co.uk Niche magazine publications. We publish three upmarket lifestyle magazine brands, each highly targeted and carefully crafted to resonate with affluent readerships.

Living magazines are This new luxury Prime is a market Living upmarket regional Uptown magazine showcases Prime specific magazine Monthly: 116 pages lifestyle magazines. Quarterly: 100 pages stunning generic Bi-Monthly: 68 pages aimed at people aged content which is 60+ who are wealthy 15k copies They celebrate the most 2.5k copies 8k copies compiled with the most retirees. interesting local homes WITH COMPLIMENTS OF NEWSQUEST discerning readers in CHESHIRE to covet and the finest Using targeted free mind. properties and estates CHESTER controlled distribution, to buy. They review the This A4 magazine has Prime has the content JULY 2018 COMPLIMENTARY best places to eat, sleep exceptional production and design of a THE and play and focus on values and is printed on nationally-published Golden MAIN sumptuous goods from a higher grade paper. title but with localised EVENT TOUCH Tracy Lavin on local, luxury retailers. advertising. Boutique D’Or - still on dazzling clients trend after 27 years and celebrity Editorial is based on guests We maximise response luxurious goods and Each edition features HOME Sweet GOALS for advertisers by venues across the UK. travel, celebrity success Luxury Cheshire The Mere’s head properties distributing Living interviews alongside pastry chef on for sale winning Dessert Distribution is of The Year through a highly health, lifestyle and SNEAKY pinpointed via mosaic PEAK targeted, controlled free culture features. Arley Hall and the rooms ﬁt for profiling, to ensure that Peaky Blinders distribution network; its delivered through Prime is published 6 where outlets are ROYAL SEAL OF APPROVAL The Duchess of Sussex makes her first visit to the letterboxes of the times a year. Chester with Queen Elizabeth – picture special handpicked for their top 5% of the wealthiest clientele and upmarket homes in any given brand values. geographical area.

localiq.co.uk Make your recruitment mission possible... Welcome to nw1jobs.com, your local recruitment solution for the North West. Reaching a combined print and digital audience of over 2 million* people per month, nw1jobs gives you unique access to both active and passive candidates in your area. Our strong local publishing network allows us to reach candidates other job boards can’t. With over 100 years experience working with local businesses, we understand your needs and can make your recruitment mission possible.

11 Print & Average 342k applications Visits Online

11 applications Over 342,000 visits Reach both active and on average per to nw1jobs.com.** passive jobseekers vacancy.* through our strong publishing network.*** Recruitment Advertising nw1jobs.com t: 0161 312 1535 e: [email protected] Source: *JICREG Online 2018 **Applications (internal metrics) August 2018. ***Omniture August 2018

localiq.co.uk 38% 38% of leaflets via door drop are kept for at least a few days and 13% are We provide a full service, working kept for a week or more. with our clients every step of the way. 59% Plan. Print & design. 59% of consumers said they visited a website to find out more after receiving a Getting your leaflets to Bringing your vision to door drop. your target audience life without the hassle of by targeting the dealing with more than Sales rates: people most likely to one company. % be interested in your 48 Rates start from £28 per 1000 but products and services. 48% of consumers either visited a shop, sent for are dependent on size & weight. information, or bought a Minimum Booking: 5,000 copies Delivery. Research. product having received a leaflet through their letterbox. We deliver your message Post campaign analysis Contact us: to your potential that can help you fine customers in their homes tune your next campaign. 92% t: 0845 1999 830 and online. We execute e: [email protected] targeted door drop and 92% of people read the door online campaigns via one drops delivered to their home. of our trusted partners or on our trusted websites. (Source: DMA) zoominleaflets.co.uk Get in touch. localiq.co.uk

For further information and how you can be involved with The Bolton News contact us below: theboltonnews.co.uk Digital Excellence Manager Marketing Solutions Account Manager Chris Cook Motors theboltonnews.co.uk BN

Thursday, November 1, 2018

Today’s weather: t: 07816 318914 Denise Shackleton 70p Light cloud and breeze TRUSTED NEWS READ BY 85,060 EVERY DAY (PRINT & ONLINE) *Page 2 Min 7C Max 9C INSIDE TODAY e: [email protected] t: 01254 298215 e: [email protected] Sales Manager NICE DAY FOR A Janet Almeida Digital Advertising Consultant FRIGHT TIME FOR WEDDING A FIGHT t: 01204 537204 Tina Hoyle PAGE 3 Sport e: [email protected] t: 01204 537212 e: [email protected]

£2.6M POl CaTsh bonus TO Sales Manager - Classified to help repair town’s crumbling road network SPECIAL REPORT Louise Doyle PAGES 6 & 7 Recruitment HELP FIX t: 01925 596256 nw1jobs.com POTHOLES e: [email protected] t: 0161 312 1535 e: [email protected]