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The Smarter Way to Connect with Your Customers

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The Smarter Way to Connect with Your Customers The smarter way to connect with your customers. theboltonnews.co.uk Our vision. Our mission. Be the marketing partner businesses Build the most comprehensive and best trust to drive their success. performing solutions that deliver results. The name is new – but we’ve been It hasn’t replaced the name of your a part of your community for local Newsquest newspaper and its generations. website, but it encompasses all the things that we can offer besides. LOCALiQ is the name for all that Newsquest does today, from Those services include online trusted local newspapers and advertising and best-in-class websites to digital marketing digital marketing, backed by a huge services that can help you reach amount of data gathered from our new customers as you’ve never 1.5 million local campaigns and 30 been able to reach them before. million monthly users. LOCALiQ is the name that brings Put our experts to work for you and together your trusted local news we believe you’re hiring the best brand with the smartest digital marketing partner a business can marketing around. have. Source: Publishers Statement 2018 localiq.co.uk Newsquest’s online monthly What is... unique visitors across 200 desktop and mobile would websites fill the O2 Arena in London Almost 30 million unique The journey your local customer takes is browsers, generating over 213 complex, but your marketing doesn’t have million + page views every month to be. Let us put our intelligence to work 1,300 times over for you. LOCALiQ offers all the solutions you need over to reach local customers: • Build your presence 6 • Drive awareness and leads 6.2 • Grow your audience and connect million million readers in print • Manage your leads and customers Newsquest reach more across the UK than 6.2 million followers • Know what works across social media platforms We know your community like no one else. No matter your goals, we can get you there. Source: Publisher’s Statement 2018 localiq.co.uk theboltonnews.co.uk Why multimedia? To align with changing consumer behaviour and ensure you stay ahead of the competition, our company has evolved from solely print to multimedia solutions. We provide integrated solutions that take the best of both The intelligent digital and print advertising to help you reach the right audience. way to reach People engage with newsbrands across multiple devices local consumers. every day; reinforce your message across multiple platforms for a more effective campaign. 5 reasons to add digital... Mobile. Innovative. Brand build. Engaging. Reach. Reach an audience on Eye-catching Build your brand Digital advertising Reach a bigger the go, when they are creative solutions in a responsive allows users to audience and access making purchasing designed to prompt environment. respond and interact a wide range of decisions. user response. with your brand. demographics online. localiq.co.uk Local marketing is We have been working with Newsquest since mid 2016 to promote our local shops. no longer about any In December 2017 we took over a local restaurant and have since used Newsquest to build our brand. We have also had a website built by them. We have a fantastic one marketing tactic. working relationship with everyone that we deal with and know that everything we do with them works as we get told on a regular basis that we have been seen in the newspaper, on local websites as well as It’s about Facebook or Instagram. Business Owner, The Courthouse knowing local. Restaurant & Bar localiq.co.uk Established: Reach a bigger local audience than ever before. theboltonnews.co.uk BN Thursday, November 1, 2018 Today’s weather: WHY CHOOSE THE BOLTON NEWS? 70p Light cloud and breeze TRUSTED NEWS READ BY 85,060 EVERY DAY (PRINT & ONLINE) *Page 2 Min 7C Max 9C INSIDE In the ever-changing world of media, The Bolton News remains the go to regional newsbrand in the area 1867TODAY that it serves. It is a powerful force for our loyal followers seeking trusted local news content all day long. NICE DAY Whether reading their morning print copy on the train, checking our social media channels at lunchtime or FOR A Proud to serve theFR localIGHT TIME FOR browsing our up-to-the-minute website in the evening – we’re here for our readers 24/7. It is a title which WEDDING A FIGHT PAGE 3 Sport appeals to a diverse demographic and will continue to attract an audience that has the disposable income community for more than... to invest in your goods and services; a target audience perfect for your business. £2.6M POl CaTsh bonus TO to help repair town’s crumbling road network SPECIAL REPORT 151 yearsHELP FIX PAGES 6 & 7 EXPLORING THE POWER OF LOCAL MEDIA... POTHOLES theboltonnews.co.uk BN The Bolton News celebrates the best of a proud region; sport, entertainment, leisure, retail, property, motors, Thursday, November 1, 2018 Today’s weather: 70p Light cloud and breeze jobs and much more. It is the ultimate daily print and 24/7 online guide to what is happening right here, right TRUSTED NEWS READ BY 85,060 EVERY DAY (PRINT & ONLINE) *Page 2 Min 7C Max 9C INSIDE now. Concise, relevant and engaging, brought to local readers through online, social media and print – giving TODAY advertisers a true multimedia approach to their marketing campaign. Our marketing opportunities encompass the very best of our cutting-edge digital marketing services portfolio, traditional print advertising and NICE DAY FOR A consultative approach to ensuring we deliver a truly well structured marketing campaign for you. FRIGHT TIME FOR WEDDING A FIGHT PAGE 3 Sport £2.6M POl CaTsh bonus TO to help repair town’s crumbling road network SPECIAL REPORT HELP FIX PAGES 6 & 7 POTHOLES localiq.co.uk Reach a bigger local Did you know? audience than ever before. In the North West we can reach up to... theboltonnews.co.uk BN Thursday, November 1, 2018 Today’s weather: 70p Light cloud and breeze TRUSTED NEWS READ BY 85,060 EVERY DAY (PRINT & ONLINE) *Page 2 Min 7C Max 9C INSIDE TODAY NICE DAY FOR A FRIGHT TIME FOR WEDDING A FIGHT PAGE 3 Sport £2.6M POl CaTsh bonus TO to help repair town’s crumbling % road network SPECIAL REPORT 82 HELP FIX PAGES 6 & 7 of residents across POTHOLES core local markets theboltonnews.co.uk 55k 30.1k Facebook followers Twitter followers ONLINE | MOBILE | SOCIAL MEDIA | PRINT | EVENTS | LEAFLETS Source: Social media followers as at Nov 2018, Telmar data Sept 2018 localiq.co.uk theboltonnews.co.uk Key circulation areas and coverage. Darwen • Bolton • Bury • Aspull • Atherton • Chorley • Adlington • Farnworth • Hindley Chorley Ramsbottom • Horwich • Kearsley • Leigh • Little Lever • Radcliffe • Swinton Pendlebury Edgworth • Tottington • Tyldesley • Walkden Adlington Horwich • Westhoughton • Worsley Bury Aspull Bolton Westhoughton Wigan Walkden Leigh localiq.co.uk theboltonnews.co.uk Digital audience. Our incredible range of digital solutions positions your business in front of those people who are likely to buy. Tracking a viewer’s previous browsing history, we deliver your message to those individuals who have recently been looking at content related to your products or services. This means you could increase your chances of enquiry by up to six times. 57% Own a tablet 90% Own a home computer 733k+ 6.1m+ 96% Own a mobile Unique Browsers Monthly Page Per Month Impressions *Source: ABC/Adobe Analytics Jan-Jun 2018 (monthly) average unique browsers/page impressions. **Source: TGI/Experian Ltd 2018 - based on % of households localiq.co.uk theboltonnews.co.uk Total audience. Across the North West region we can expose your business to this extensive audience... 547.9k+ Every week we put hundreds of local businesses into Print reader audience 23m+ the hands of thousands of prospective customers. Page impressions per month Our fully integrated marketing campaigns are uniquely developed to meet your marketing requirements. The Bolton News utilises all departments of Newsquest Media Group Ltd to map strategies for meeting your objective. Our agile, ever-evolving digital capabilities engage your desired demographics with targeted online marketing campaigns and content. m+ It’s our responsibility to ensure that content is king 3.2 - for both ourselves and our clients. Unique browsers per month Source: ABC/Adobe Analytics Jan-Jun 2018 (monthly) average unique browsers/page impressions. Print reader audience based on JICREG Oct 2018 localiq.co.uk Reaching new heights Combined print and online audience: 800,000 122% Combined audience growth 700,000 757,695 over the last 6 years. 600,000 500,000 400,000 300,000 340,607 200,000 100,000 0 Print & online Print & online audience 2012 audience 2018 Source: Publisher’s Statement 2012 v 2018 Print & Online Audience localiq.co.uk theboltonnews.co.uk Audience data: Age profile: 25% 45% 22% 39% 15-24 40% 20% 18% 35% 16% 16% 25-34 15% 30% 24.5k+ 8.1k+ 15% 13% 25% 35-44 20% 18% 10% 16% 45-54 15% 12% 9% 5% 10% 6% 55-64 5% 0% 0% 65+ Total daily Sold daily Online Print readership Socio-economic profile: 60% 60% 52% ABC1 48% 49% 51% 50% 50% C2DE 40% 40% 31% AB 6.1m+ 733k+ 28% 30% 26% 30% 25% 26% 21% 22% 21% C1 20% 20% C2 10% 10% 0% 0% DE Online Print Monthly page Monthly unique impressions browsers Source: Monthly Page Impressions/Unique browsers Jan-Jun 2018, Age/Socio profiles - JICREG data as Oct 2018. localiq.co.uk theboltonnews.co.uk Telmar Lightweight campaign: Data. Based on 1 insert per week in print (Quarter Page) + 10% digital inventory 12 week audience accelerator 12 week audience reach % Average Frequency TBS 300,000 100.0 6.0 Make sure your 90.0 5.0 brand is etched on 80.0 291.4k 70.0 62% 3.3 200,000 4.0 people’s minds.
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