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Home , Machine Dreams, Miami Horror, New Body, One Life Stand

street gear catalogue 2011 elcome to the Audio-Technica Street Gear Catalogue. Audio has been our passion since 1962 but it wasn’t until the early 1970’s that we began to develop W headphones. Four years later we launched the three models in the AT700 series, which represent the origin of our headphones. That was almost 40 years ago, so believe us when we say, sound is something we take very seriously! Our passion and expertise are evident in our headphones, each one of which is designed with a specific purpose in mind. When you use headphones, you wear them. No other kind of audio equipment is so integrated with your body. Headphones are more than a listening device: they’re a statement about who you are and how you, the listener, interpret your music. In harnessing the latest technology, Audio-Technica’s aim is to provide you with the best possible headphones; headphones that will continue to impress you with their acoustic performance, comfortable fit and style. This booklet introduces you to just some of the headphone models available this year, so thanks for your attention, and welcome to Audio-Technica’s Year of the Headphone.

A big thank-you to everyone involved in the production of the 2011 Audio-Technica Street Gear Catalogue. Putting it together has been a random mix of hard work, fun times, and the love of music combined with the best headphones in the world. Photographer: Elle Green - www.ellegreen.com A-T National Brand & Project Manager: Wesley von Grabill Editor: Patrick Carr - Furst Media Catalogue Designer: Lauren Vallis - Furst Media Makeup Artist: Natalie Sufferini - Purely Stunning (0404 030 552) Interviewees: Brett Morgan (Universal Music), David Fez (EMI Music), Daniel Crichton-Rouse (Drum Media/SPA), Amber Jane (3D World Magazine/SPA), Thomas Gilmore (The Music Network), James McKenna (AllansMusic+BillyHyde). Street Gear Models: Rachael Pale, Kenny Cowell, Georgia McKay, Sonja Vh, Lily Souryaphanh, Angela Ford, Anna Le, Andrew Nairns, Katherine Scott, BJ, Ben Paduch, Rabbit, Alice, Laura Pollaski, Nat Spilla, Miguel Waterz, Joe Hammer, Mr. Thong and Faz. Thank you to Robo Cog Cafe, 249 Riley St, Surry Hills NSW, for the use of their awesome space. They make a killer coffee. Thanks also to Glass Avenue, Newport Beach NSW www.glassavenue.com.au, the coolest clothing store we have been into in a very, very long time. Without Glass Avenue our beach models would have just been naked and cold! were about as quintessentially ‘70s as flared pants and brown-brick buildings. That being the case, Audio-Technica could quite justifiably have rehashed the same design in attempting to create these new retro phones, but they’ve done a whole lot more than that. Sporting a classic off-white casing and brown leather details on the headband and earpads, the RE70s still have a decidedly vintage look about them, but the ‘70s influence has been toned down somewhat and some modern stylings thrown in, creating a headphone that is altogether sleeker and sexier. The aforementioned headband lining is also a welcome addition, making for a much more comfortable experience than that provided by the original ATH-2s and stacking up as one of the more comfortable headphone experiences on the market. The adjustable stick slider on the headband is also handy, its large sliding range guaranteeing a perfect fit for all wearers and ensuring noise leakage is kept to a minimum at all times. THAT SOUNDS NEW Looks and comfort are all well and good, but when push comes to shove, it’s all about the sound. You’d expect that after 30 years Audio-Technica would have picked up a few new tricks, but the RE70s do more than just stack up well against the ghost of headphones past. The audiophiles of the world will “you are the no doubt be interested to know and impressed by ATH- specs such as 40mm drivers, frequency response street, feeding of 10-24,000Hz, 42 ohm impedance, and 100db/mW, but if these figures mean absolutely nothing to you off sounds, RE70 then all you need to know is that these things sound damn good. Taking them for a spin on none other awaiting new than the Police’s classic track Roxanne, the bass ATH-PRO700GD: Review by Mitchel Brown from Mixdown Magazine - February 2011 all of a sudden seemed to pack a a whole lot of beats. You are Large and loud, and exactly what you need added punch, while the hi-hat cut through the mix whether you’re on stage or jamming at ith their 50th birthday celebrations just with a new-found level of crispness. Not a Police the new sound, home. Huge 53mm speaker drivers deliver around the corner, Japanese audio giants fan either? Well, let’s just leave it at these phones more than your ears can handle! PRO700’s W Audio-Technica are now well and truly being damn good, then. prepared for are the perfect mix of professional and party established as one of the world’s leading KICKIN’ IT OLD SCHOOL animal. RRP $299 manufacturers and suppliers of audio equipment, anything, always particularly high-quality headphones. Back in 1979 Audio-Technica have developed something of a they released the highly popular ATH-2 headphones, reputation as a game-changer in the world of listening” which proved to be one of their most successful headphone technology, but with the RE70 they’ve models. Now, more that 30 years on, they have taken the somewhat refreshing approach of - Audio-Technica tapped into the decidedly retro flavour of that classic deliberately heading in the exact opposite direction. model with the release of the ATH-RE70 phones. Modern gear with a vintage feel is all the rage among Let’s have a look at what’s changed in the last musicians, so it’s about time music listeners were three decades. given the same option. The RE70s do just that, LIVING IN THE ‘70s providing a simple yet high-quality headphone at a reasonable price that is perfect for everyday use With their brown and orange colour scheme offset and captures the retro feel of its ancestors – well, with chrome accents, the original ATH-2 phones sort of. 02 HEY MAN... WHAT’S GOING ON??

rett Morgan, Label Manager from Universal at the moment so to do something different on only Music, gives us a little heads up on what to his second record took some balls. Word is the next Bexpect from Australia’s largest record company will be hip hop, so that should be more in 2011. interesting. Before we get into 2011, a couple of questions about 4) So Brett what should we expect to hear out of the last few months in Universal land. Universal in 2011? 1) With all the bad press surrounding I’m really excited about the Boy & Bear album. last year, he still managed to get rave reviews all They’ve come a long way in a short space of time over the world. What do you think of his 5th and I can’t wait to hear what they do next. I’d love studio album? to say there was a new Guns N Roses album on the "Is it horizon but that’s just wishful thinking! Kanye was out here a couple of months ago and he premiered his ‘Runaway’ short film at Fox Studios. Listening to him speak after the film I was surprised Cold out and impressed by how humble he actually was. There’s no doubt he did a few things a little while to p 10 2010 back that didn’t come across too well but it genuinely in Space seems like he’s had a bit of time to reflect and in Audio-Technica’s Top 10 Albums of 2010: the meantime dropped the album of his career and arguably the album of the year. 10. Parades – Foreign Tapes Bowie?" 2) Daft Punk’s Tron Legacy: is the soundtrack as 9. Miami Horror – Illumination good as the movie? 8. Kanye West – My Beautiful Dark One thing I will say is what an absolutely Twisted Fantasy ATH-RE70: idea to have Daft Punk not only compose the 7. Erykah Badu – New Amerykah Part Two: Modelled off the original 1979’s award winning soundtrack but also feature in the film! I loved the Return of the Ankh ATH-2, Audio-Technica has recaptured that original Tron movie and arcade game back in the original feel and look combined with superior day so I’m looking forward to it. 6. – One Life Stand sound quality. Now available the very Retro 3) What band impressed you the most in 2010?? 5. Massive Attack – Heligoland RE70 comes in 2 colour options. This Classic model has a killer sound and fits great against I think Birds Of Tokyo had a brilliant year. What 4. Band of Horses – Infinite Arms impressed me most was that they not only made a the ears. Black and white. RRP $89.95 great album, but successfully transferred their live 3. Deftones – Diamond Eyes show into bigger venues at the same time. The stars 2. – Machine Dreams aligned for them in 2010. Internationally I was amazed with Plan B’s transformation from grimy 1. OK GO – Of the Blue Colour of the Sky mc into a 3-piece suit -wearing soul singer and part-time actor. As a rapper he’s almost untouchable 04 KEY THE HARBOUR BUS BRIDGE TRAIN FOOD BEVERAGES THE OPERA RETAILERS HOUSE

Addicted to Audio, adigitalife, AllansMusic+BillyHydes, Anthony’s Music, Apple ATH-SJ11 RRP $49.95 Australia, Ashton Admor, Audio Oz, Audio Plus, Awave, Bass’N’Blues Music, Bava’s Music, BIG Music, Billy Hydes, Bishop Audio & Lighting, Black Dot Music, Broken Hill SJ Series Music, Campus IT, Cheapa Music, CPC Audio, Concept New for 2011: these DJ/Street Musical Instruments, Derringers, Digital Appeal, Newtown style headphones. Available in DJ Warehouse, Digital Gear, has never been Drumpower, Entertainment Circular four awesome Colours (Solid Bradfield Hwy about yuppie Installations, Events Quay Black, Black/Green, Black/ NSW, Factory Sound, life!! Respect Fever!, Flight001, Glass the locals Pink, and Solid White) they’re Avenue, Guitar Factory, lightweight, they fold-up, and Guitar Factory Sound, Headphonic, Herkes they look super funky without Electrical, Hoopers NEWTOWN sacrificing audio quality. Sound Centre, Icon Music, 12min South West of Pitt Street Integrated Media, Hi-Fi Junction, Half Sleeve, Hobart Music Centre, Holden Hill Music, Hunter St Joondalup Music, Kirby Productions, Landers THE A-T LOUNGE Music, Le Boughen, Lemac, Lightsounds Wollongong, K111, Urban level Westfield Sydney Lismore Music, Lots of Cnr Pitt & Market Street Sydney Watts, M & M’s Music, MacCentric, Mac Centre, Mac Shop, Mall Music, Mannys, Mega Music, Mona Vale Hi-Fi, Monaco

Sound, Mooloolabah St Kent Music, Morrison’s Public Address, Music Corner, Market St Music at Noosa, Music Headquarters, Music Bourke St

Park, New Wave Systems, Pitt St Pacific Hi-Fi, Perth Audio

Elizabeth St Visual, Projection Plus, Druitt St College St KINGS ATH-SJ55 RRP $89.95 Power Media Systems, Park St CROSS Ralph White Music, River Music, Rocktown Music, Showtime Productions, William St Sinclair Communications,

Smithy’s PA and Stage Victoria St Gear, Sound Advice, Sound Devices, Sounds Easy, Soundgear Australia, George St Stereophonic, The DJ MARDI Factory, Troppo Sound, Liverpool St GRAS Trumps Music, Turramurra Music, Warehouse Sound, Westcoast Hifi, Wicked BONDI BEACH Digital. Goulburn St 20min South East of Pitt Street 06 A.

"Its Hip Hip "Its be to Square" B. C. D. ATH-SQ5: These portable beauties feature a deep gloss A. ATH-WS50 RRP $129 retro look with rectangular-shaped ear pads B. ATH-SQ5 RRP $99.95 E. that fit perfectly around your ear. Available C. ATH-XS5 RRP $79.95 in three stylish colour options: Solid D. ATH-SJ33 RRP $69.95 Black, Red/Black and Solid White. E. ATH-RE70 RRP $89.95 RRP $99.95 F. ATH-ES10 RRP $599 G. ATH-CKS90 RRP $149

G.

F.

08 headphones does what it suggests. It gives the listener a good, solid bass response in the music being listened to without going overboard. There would be very few people who would complain that they need more bass in their headphones than what Audio-Technica give you in the WS70s. This additional bass response from headphones that are not overly large is created by a special double Sign up and Win! chambered system, enabling Audio-Technica to make the most of a compact design. LOOK AND FEEL For your chance to win over $300 The WS70 headphones are housed within a stylish black aluminium casing with round, soft pads that worth of Audio-Technica Gear sit over the ears. The adjustable headband easily slides into the position you require and holds there without slipping during extended use. I found the shape of the cans to be a little restrictive as they tended not to fully encase the ears, rather sitting on them. This doesn’t always allow for the greatest of comfort when used for extended periods, especially with the high spring tension of the headband pushing against the ears. Otherwise, they felt quite good and were very stable, making them a great every day headphone for getting about. The last thing you want is your headphones slipping ATH- from your desired listening position while you move about. WS70 BUILT FOR A PURPOSE Review by Robert Gee from Mixdown Magazine Let’s not get confused here – the WS-70s are not a - January 2011 studio reference headphone, nor are they designed for use in a DJ booth. They offer good listening levels he ATH-WS70 portable headphones from with extra punch in the low-end, making them great Audio-Technica are a new model that give you for use in and out doors. The lead running from T what a lot of portable headphones try to but them is only about three feet in length, making often fall short of doing – good, solid bass response. their use slightly restrictive, but for their intended Running with the Solid Bass System moniker, the purpose this is a good thing. Using DJ headphones guys at Audio-Technica were not wrong in saying pro headphones for everyday listening from a portable MP3 player this. It is something that headphone manufacturers can be a real nuisance when you have ten or twelve do all the time, but it is not often done right. A-T have feet of cable hanging all over the place. in-ear headphones gotten it right with the ATH-WS70. So, if you are looking for a headphone that gives you SOLID BASS T-shirts and more!! a good clear sound reproduction, with a solid bass Portable headphones are always pushing for better response that will fit in with your everyday lifestyle, external noise cancellation and more bass in the take a look at the Audio-Technica ATH-WS70s. Talk to one of the Lounge crew staff members signal. This is often done with great success, but With no annoying long leads, stylish looks and a all too often more bass is not always the answer. compact design that folds flat for easy transport, www.audio-technica.com.au The Solid Bass System of the ATH-WS70 portable the ATH-WS70s tick most boxes. email: [email protected] 10 Well, more like primitive human jet airplanes, especially when you’re on a long flight for say 9 hours to Hawaii, or 23 hours to Ireland, 4 hours to New Zealand or even a 45-minute flight to the next city. The noise-cancelling headphones will be your saving grace! So are they headphones or in-ears? Well we have both. Check this out; the in-ear versions feature a rare-earth neodymium magnet system for super high-fidelity. You lost me at Neodymium... Basically a single AAA battery powers the active noise-cancelling technology, however, the headphones will still function normally without the battery but without noise cancelling. It’s the battery that powers the whole thing, activating the noise cancelling and delivering you into a peaceful inner place. Got it? GOT IT! BB500: The new BB500 is as comfortable as it is stylish. to p 10 aLBums 2010 Powerful DJ-style ear cups combine with a very solid, state of the avid Fesdekjian is the National media art, back-neck style and adjustable manager for EMI Music. Its common headband. Available in Black or Camo, Dpractice around for peeps the BB500 is a cool look whether to e-mail chain their top ten list for that year. you’re a DJ, or just have interesting It’s great banter and a good way to get an idea hair or a big hat! RRP $149 So what of what people are listening to and to perhaps check out a band that might have slipped through your fingers due to work overload. is noise- Dave was nice enough to share his top 10 with us! cancelling? Fez’s top 10 albums of 2010: “you are the 10. LCD Soundsystem – This is Happening ell first off, active noise-cancelling 9. Frightened Rabbit W headphones are one of our favourite – The Winter of Mixed Drinks music” and most outstanding products of 2011, 8. The National – High Violet ATH-A900: offering you superior sound quality by reducing 7. The Holidays – Post Paradise Audio-Technica’s premium closed- around 22db of background noise - that’s up 6. Yeasayer – Odd Blood back headphone, the A900, is ideal for to 90% to you and me. 5. The Black Keys – Brothers home entertainment or critical listening You mean it’s some sort of super-human in the studio. Big on technology with 4. Justin Townes Earle alien technology? – Harlem River Blues huge 53mm drivers and 2,000mW of power No, but very close! A miniature microphone 3. The Gaslight Anthem – American Slang handling, this headphone is also serious about in each earpiece picks up ambient noise, such 2. K anye West – My Beautifula Dark comfort, with a unique self-adjusting head band. as sounds from an air conditioner, your life Twisted Fantasy All that is forgotten once the music starts, as A900’s partner or even airplanes. 1. Arcade Fire – The Suburbs envelope you in the performance like few headphones can. Alien flying saucer airplanes? RRP: A900 $399, A700 $299, A500 $249

12 “So honest, it might just make you cry”

ATH-M50: With its super clean sound, the M50 is Audio-Technica’s premium studio and critical listening monitor headphone. It won’t flatter your recordings but if you want to hear exactly what’s going on with your mix, the M50’s are for you. They’re also a great fit - relaxed around the ears for long-time use - and fold up into a remarkably small pouch. Note: Great substitute for monitor speakers when travelling. They’re ideal for use in music production, radio, stage sound, portable studios and film. RRP $299

The Audio-Techica Lounge Urban Level, Westfield Sydney, K111 Cnr Pitt & Market Streets SYDNEY NSW 2000. ph: 02 8252 8900 14 "To infinity

for audio quality grew, high-polymer was adopted made in as a superior alternative. and beyond" Now for a bit more history: Below is a brief interview with Mitsuo Nemoto. japan ATH-ES10: Mitsuo Nemoto was one of the leaders of the Straight from outer space and top of the Audio-Technica Ear Suit product development team that achieved success udio-Technica has specialised in audio since range: the ES10. Made with polished titanium ear-cups, these in the development of AT700 headphones in the 1962 but did you know that, back in the days headphones sound amazing and feel great. 53mm drivers with A of analogue records, we used to be the world’s early 1970’s. Later, he was appointed board director large style ear cups and padded headband makes them a premium leading manufacturer of phonograph cartridges? of Audio-Technica’s technical division. quality headphone with comfort that won’t fade away. Built to last When we started to develop headphones in the How long did it take from the time of development and ready for outer space. RRP $599 early 1970’s, we were able to make use of the same to the time the products were completed? precision technology we had developed for the The company started researching and preparing cartridges to produce high-quality headphones, equipment in 1969. Prototypes were ready two years as both headphones and cartridges are audio later in 1971. Another three years later, in 1974, transducers. Our aim was to make the world’s best development was complete and we were ready to headphones. start with sales. In 1974, three models of the AT700 series were born. Did the development work go smoothly during These represent the origin of our headphones and this period? have led to today’s ATH series. Over the past 37 years our headphones have developed consistently to a We struggled with issues of acoustics. At first, the point where they easily complete with the world’s headphone diaphragms and magnet circuits were best and, in many cases, lead the industry in terms melded in a trial and error process. However, of technical achievement, quality and comfort. problems occurred, and we couldn’t get the sound we wanted. Then one day, we used a microphone Currently Audio-Technica is the market leader for unit in a trial just because the unit happened to be headphones in Japan. The United States fell in love lying around. The result was high-resolution power with both our microphones and headphones in the for the bass sound, and we went with that. late 70’s and has been a key part of our market development ever since. Why was the unit out of a microphone better? Here in Australia we hooked up with TAG (Technical To realise high-resolution power, the vibration Audio Group) in 2005. TAG is a national distributor system (of diaphragms) must be light. The vibrations of premium professional audio brands like Allen of microphone units are extremely light and meet & Heath and QSC so they were well-placed, in 2007, this condition. Most condenser types cannot produce to launch our domestic headphone range in stable bass sounds because the suspension of Australia. parts is underspecified. However, our company’s headphones could reproduce dynamic bass sounds Did you know that headphone speaker driver cones because they support a piston movement around the were originally made of thick paper? As demand edges, making the diaphragms function precisely.

16 B.

A. ATH-ANC7b RRP $299 B. ATH-EW9 RRP $295 C. BB500 RRP $149

A. only buy online ? C.

www.audio-technica.com.au Addicted to Audio :: www.addictedtoaudio.com.au ATH-CKM55: Digital Gear :: www.minidisc.com.au With their beautiful deep gloss finish and superb DJ Warehouse :: www.djwarehouse.com.au Factory Sound :: www.factorysound.com audio performance, the CKM55’s are one of Headphonic :: www.headphones.com.au Audio-Technica’s most popular in-ears. Available in Soundgear Australia :: www.soundgearaustralia.com.au black, red, gold, silver and white they’re the full Sounds Easy :: www.soundseasy.com.au form and function package, featuring a new body Wicked Digital :: www.wickeddigital.com.au design that allows the earphones to sit comfortably Audio-Technica Facebook :: www.facebook.com/pages/audio-technica/274557564906 while sealing the ear canal to minimise external Audio-Technica :: twitter.com/headphones4life noise. They provide rich bass with some of the most accurate mids you’ll find from in-ears. Elsewhere in the CKM range, check out the titanium housing, balanced armature, uber-light -weight CKM90 and the stainless steel housing CKM70. CKM is all about comfort and absolute sound quality. Oh, and good looks! RRP: CKM55 $89.95, CKM70 $149, CKM90 $199

18 A. “let there be bass” B.

D.

E. C.

ATH-WS50BK: The award winning ‘Solid Bass’ WS50 magnifies bass frequencies by passing the audio signal through an additional air chamber mechanism – a kind of sub chamber. This in part has created some of Audio-Technica’s purest bass tones - the world’s smallest sub-woofer wrapped around your ears! The gunmetal ear cups create a sharp appearance with no extra HIP HOP bulk - comfort with looks that could kill. RRP $129 F.

A. ATH-WS70 RRP $199 Although the profile of hip-hop is currently quite low in Australia there are a few things happening that could see it entering the limelight here in 2011. With some serious buzz already hitting the blogosphere B. ATH-ES7 RRP $199 G. Los Angeles collective “Odd Future Wolf Gang Kill Them All” is an act to keep your eyes on. They recently C. ATH-XS7 RRP $89.95 appeared on the Coachella line-up, they’re represented by an awesome booking agency and have been D. ATH-M50 RRP $299 flown around the world on dollars. If it is going to happen, 2011 is the year for OFWGKTA E. ATH-CK70PRO RRP $195 to blow the lid off! Kanye West has made quite an impact, with his 5th album receiving a 10/10 on the world F. ATH-SJ11 RRP $49.95 famous Pitch Fork website, and charting number 1 in the US and other countries around the world. G. ATH-PRO700MK2 RRP $299 If the rumors are true, Kanye could be appearing in Australia soon. 20 ATH-XS7: Like the BB500 the X-treme Sports 7 is a back-neck band style headphone. The back-neck band fits comfortably behind the head, making this ‘street style’ head unit perfect for skaters, bikers and fast movers. Your choice of Solid Black or Yellow/Black. RRP $89.95

X-treme Sports (XS) Range The XS range is all about living life, not just sitting and listening to it. These headphones are designed to meet the needs of the more adventurous, both in looks and performance. Powerful 40mm drivers deliver a wicked punch and specially rubberised ear cups mean you can sweat to your heart’s content without damaging or tarnishing your phones!

ATH-XS5: X-treme Sports 5 features an extended headband, sufficient to wear over a cap. It’s ideal for skaters, snowboarders, fast wheels and city bikers. Your choice of Red, Black or White. RRP $79.95

22 "MK ULTRA"

ATH-PRO700MK2: The legend of the award winning PRO700 has been reborn with the 2011 Pro700Mk2. These bad boys are equipped with huge 53mm speaker drivers and the power capacity to handle up to 3,500mW of ear-bursting pure sound. There are with two detachable cord options - one straight, one coiled - and a travel bag into which the Pro700Mk2 folds up for maximum portability. The choice of professional DJ’s since 2001, this is Audio-Technica’s premier DJ headphone. RRP $299 A-T LOUNGE Review by Thomas Gilmore of The Music Network “We are one of only a very few companies that make 90% noise cancelling headphones and ooking for a set of new headphones? Check out probably the most competitively priced. Having the cool kiosk down at the bottom of the new them on demo here shows how awesome they L Westfield shopping centre in the Pitt St Mall, are.” to p 10 aLBums 2010 Sydney. It has everything you could really want. Audio-Technica are the mob behind it. They have What better place to demonstrate cancelling been making headphones for about forty years, but noise than this shopping centre? mber (Editorial Assistant) from 3D world ames McKenna from Allans+Billy Hydes have only recently made their way to Australia to If form is more important to you than function, magazine was nice enough to give us her music Alexandria took a few minutes out of set up shop. It is about time too, because their gear A Top 10 for 2010: J his day give us his Top 10 albums of 2010. there is a large range of sexy fashion headphones isn’t half bad! and earbuds for you to gander at as well. 1. Kanye West – My Beautiful Dark 1. Cee Lo – The Lady Killer The A-T Bar has a range of Audio-Technica’s A number of products boast features that are Twisted Fantasy 2. Kanye West – My Beautiful Dark headphones on trial to the public. That alone beams colour interchangeable, others have self-storing 2. Spit Syndicate – Exile Twisted Fantasy the company’s confidence in their own product. headphone cables (awesome) and some are 3. Miami Horror – Illumination 3. Parades – Foreign Tapes National brand manager Wesley Grabill mentioned designed for those that cannot leave the house “A-T’s products are solid. Not many of our without wearing a baseball cap. 4. M- Phazes – Good Gracious 4. Plan B – The Defamation of Strickland competitors would leave their headphones on Banks As for the service, it was pretty obvious that the 5. Bag Raiders – Bag Raiders display like this! But that’s not the half of it – what A-T Barman (haha) knew what they were talking 6. Rihanna – Loud 5. Sharon Jones & the Dap-Kings – I Learned we’re showing is the range and depth of the A-T about. Knowledge about each model and their the Hard Way offering – we’ve got over 120 models, variations 7. Illy – The Chase best applications flowed in abundance when 6. J anelle Monáe – The ArchAndroid and styles here!” 8. C lass A – Me, Me, Me and Him. The Secret quizzed as did suggestions of models for the (Suites II and III) Life of a Receptionist. When he says “on display” he really means it. customer’s particular purposes. 7. Quincy Jones – Q soul bossa nostra The headphones are sitting there, hooked up to 9. – Plastic Beach All in all, a superb display that should make 8. Jamie Lidell – Compass a library spanning a number of genres of music 10. Janelle Monae – The ArchAndroid choosing a pair of awesome headphones pretty for you to judge how good they are. While cheekily 9. KYU – KYU easy. Any advice to aspiring young publishers? sitting on the bar’s couch, you have the option to Build a strong portfolio of work and make your 10. – Psychic Chasms plug in your own iPod to hear your music through own opportunities. Get hustling! Audio-Technica microphones made in Japan their cans. are now available at all Allans Music+Billy One of the products A-T have sitting by the couch Hydes. Try one out today. is a pair of 90% noise cancelling headphones.

24 “get your sport on”

ATH-EW9 RRP $295

ATH-CK7: Audio-Technica’s CK Series are the most revered and awarded in-ear headphones in the line-up. The range extends right up to the $699 triple balanced armature CK100, which is truly in a league of its own. The CK7 (pictured here) features beautiful polished titanium housings and high-powered 11mm drivers lurking within. Comes complete with a carry pouch. RRP $149

26 "if looks

GAME ON ATH-750COM USB RRP $79.95 could aniel from Street Press Australia is the What should we expect for gamers in 2011? Dnational arts editor and has been nice enough Well, hopefully further pressure on the government to give his forecast in the gaming world for 2011 to introduce an 18+ rating for video games. It looks and if anyone in Australia would know Daniel would like the ruling will not come this year, but you never be the man to ask. know, things could change. It sounds more promising than it did a year ago. Sonic turns 20 this year, so kill" How long have you been involved with games and we should expect big things from SEGA; Rockstar reviewing them? will set the benchmark again with their next title L.A. I guess I’ve been reviewing and writing about video Noire, and Portal’s sequel is coming. But really, games professionally for around three or four years, the most exciting thing is the unexpected titles although, like most people, I’ve been playing video that’re going to pop up in Apple’s App Store and on games since I was a kid. I’ve many fond memories the console networks. This is where the likes of of playing Duck Hunt and California Games on the Angry Birds and Limbo, two of the best video games original Nintendo before I picked up a SEGA Mega of recent years, have come from. Bring it on! Drive and a copy of Sonic The Hedgehog 2 and became a SEGA boy. Whilst I was a keen gamer then, Audio Technica make a wide range of gamer it wasn’t until the release of the Sony PlayStation headphones. Check out the gear at that things got serious. I once sprained my wrist www.audio-technica.com.au playing Tekken 2. True story. What is the best game you have ever played?? I have a couple of favourite games, for different reasons. Sonic The Hedgehog 2 was the first game I loved, and therefore will always be up there, and Grand Theft Auto: Vice City was my first “adult” ATH-ES7: game. Now, though, it would have to be Grand Theft Sounding just as good Auto IV. Even if Rockstar retired the series now as they look, ES7’s deliver (doubtful) I’d be happy playing it forever. Special clean, full range, dynamic audio mention must go to Pro Evolution Soccer, but sports with the precision and depth of sound titles never count, do they? that would make an audiophile blush! Their What is the worst game you have ever played? mirror finish stainless steel cups are a thing That’s a difficult one because I’m pretty selective of beauty and make the ES7 one of Audio-Technica’s with the games I play. If it looks shit from the box best looking models to date. Incredible audio reproduction ’t touch it. Most movie tie-ins are terrible, so makes these headphones the perfect combination of function and I’ll say Iron Man, which was the last bad game ATH-PHA10 - PORTABLE HEADPHONES fashionesta. RRP $199 I played. AMP RRP $59.95

28 "and that's just the half of it"

C hECK out the full range of Audio–Technica @ www.audio-technica.com.au