street gear catalogue 2011 elcome to the Audio-Technica Street Gear Catalogue. Audio has been our passion since 1962 but it wasn’t until the early 1970’s that we began to develop W headphones. Four years later we launched the three models in the AT700 series, which represent the origin of our headphones. That was almost 40 years ago, so believe us when we say, sound is something we take very seriously! Our passion and expertise are evident in our headphones, each one of which is designed with a specific purpose in mind. When you use headphones, you wear them. No other kind of audio equipment is so integrated with your body. Headphones are more than a listening device: they’re a statement about who you are and how you, the listener, interpret your music. In harnessing the latest technology, Audio-Technica’s aim is to provide you with the best possible headphones; headphones that will continue to impress you with their acoustic performance, comfortable fit and style. This booklet introduces you to just some of the headphone models available this year, so thanks for your attention, and welcome to Audio-Technica’s Year of the Headphone. A big thank-you to everyone involved in the production of the 2011 Audio-Technica Street Gear Catalogue. Putting it together has been a random mix of hard work, fun times, and the love of music combined with the best headphones in the world. Photographer: Elle Green - www.ellegreen.com A-T National Brand & Project Manager: Wesley von Grabill Editor: Patrick Carr - Furst Media Catalogue Designer: Lauren Vallis - Furst Media Makeup Artist: Natalie Sufferini - Purely Stunning (0404 030 552) Interviewees: Brett Morgan (Universal Music), David Fez (EMI Music), Daniel Crichton-Rouse (Drum Media/SPA), Amber Jane (3D World Magazine/SPA), Thomas Gilmore (The Music Network), James McKenna (AllansMusic+BillyHyde). Street Gear Models: Rachael Pale, Kenny Cowell, Georgia McKay, Sonja Vh, Lily Souryaphanh, Angela Ford, Anna Le, Andrew Nairns, Katherine Scott, BJ, Ben Paduch, Rabbit, Alice, Laura Pollaski, Nat Spilla, Miguel Waterz, Joe Hammer, Mr. Thong and Faz. Thank you to Robo Cog Cafe, 249 Riley St, Surry Hills NSW, for the use of their awesome space. They make a killer coffee. Thanks also to Glass Avenue, Newport Beach NSW www.glassavenue.com.au, the coolest clothing store we have been into in a very, very long time. Without Glass Avenue our beach models would have just been naked and cold! were about as quintessentially ‘70s as flared pants and brown-brick buildings. That being the case, Audio-Technica could quite justifiably have rehashed the same design in attempting to create these new retro phones, but they’ve done a whole lot more than that. Sporting a classic off-white casing and brown leather details on the headband and earpads, the RE70s still have a decidedly vintage look about them, but the ‘70s influence has been toned down somewhat and some modern stylings thrown in, creating a headphone that is altogether sleeker and sexier. The aforementioned headband lining is also a welcome addition, making for a much more comfortable experience than that provided by the original ATH-2s and stacking up as one of the more comfortable headphone experiences on the market. The adjustable stick slider on the headband is also handy, its large sliding range guaranteeing a perfect fit for all wearers and ensuring noise leakage is kept to a minimum at all times. THAT SOUNDS NEW Looks and comfort are all well and good, but when push comes to shove, it’s all about the sound. You’d expect that after 30 years Audio-Technica would have picked up a few new tricks, but the RE70s do more than just stack up well against the ghost of headphones past. The audiophiles of the world will “you are the no doubt be interested to know and impressed by ATH- specs such as 40mm drivers, frequency response street, feeding of 10-24,000Hz, 42 ohm impedance, and 100db/mW, but if these figures mean absolutely nothing to you off sounds, RE70 then all you need to know is that these things sound damn good. Taking them for a spin on none other awaiting new than the Police’s classic track Roxanne, the bass ATH-PRO700GD: Review by Mitchel Brown from Mixdown Magazine - February 2011 all of a sudden seemed to pack a a whole lot of beats. You are Large and loud, and exactly what you need added punch, while the hi-hat cut through the mix whether you’re on stage or jamming at ith their 50th birthday celebrations just with a new-found level of crispness. Not a Police the new sound, home. Huge 53mm speaker drivers deliver around the corner, Japanese audio giants fan either? Well, let’s just leave it at these phones more than your ears can handle! PRO700’s W Audio-Technica are now well and truly being damn good, then. prepared for are the perfect mix of professional and party established as one of the world’s leading KICKIN’ IT OLD SCHOOL animal. RRP $299 manufacturers and suppliers of audio equipment, anything, always particularly high-quality headphones. Back in 1979 Audio-Technica have developed something of a they released the highly popular ATH-2 headphones, reputation as a game-changer in the world of listening” which proved to be one of their most successful headphone technology, but with the RE70 they’ve models. Now, more that 30 years on, they have taken the somewhat refreshing approach of - Audio-Technica tapped into the decidedly retro flavour of that classic deliberately heading in the exact opposite direction. model with the release of the ATH-RE70 phones. Modern gear with a vintage feel is all the rage among Let’s have a look at what’s changed in the last musicians, so it’s about time music listeners were three decades. given the same option. The RE70s do just that, LIVING IN THE ‘70s providing a simple yet high-quality headphone at a reasonable price that is perfect for everyday use With their brown and orange colour scheme offset and captures the retro feel of its ancestors – well, with chrome accents, the original ATH-2 phones sort of. 02 HEY MAN... WHAT’S GOING ON?? rett Morgan, Label Manager from Universal at the moment so to do something different on only Music, gives us a little heads up on what to his second record took some balls. Word is the next Bexpect from Australia’s largest record company album will be hip hop, so that should be more in 2011. interesting. Before we get into 2011, a couple of questions about 4) So Brett what should we expect to hear out of the last few months in Universal land. Universal in 2011? 1) With all the bad press surrounding Kanye West I’m really excited about the Boy & Bear album. last year, he still managed to get rave reviews all They’ve come a long way in a short space of time over the world. What do you think of his 5th and I can’t wait to hear what they do next. I’d love studio album? to say there was a new Guns N Roses album on the "Is it horizon but that’s just wishful thinking! Kanye was out here a couple of months ago and he premiered his ‘Runaway’ short film at Fox Studios. Listening to him speak after the film I was surprised Cold out and impressed by how humble he actually was. There’s no doubt he did a few things a little while to p 10 ALBuMS 2010 back that didn’t come across too well but it genuinely in Space seems like he’s had a bit of time to reflect and in Audio-Technica’s Top 10 Albums of 2010: the meantime dropped the album of his career and arguably the album of the year. 10. Parades – Foreign Tapes Bowie?" 2) Daft Punk’s Tron Legacy: is the soundtrack as 9. Miami Horror – Illumination good as the movie? 8. Kanye West – My Beautiful Dark One thing I will say is what an absolutely genius Twisted Fantasy ATH-RE70: idea to have Daft Punk not only compose the 7. Erykah Badu – New Amerykah Part Two: Modelled off the original 1979’s award winning soundtrack but also feature in the film! I loved the Return of the Ankh ATH-2, Audio-Technica has recaptured that original Tron movie and arcade game back in the original feel and look combined with superior day so I’m looking forward to it. 6. Hot Chip – One Life Stand sound quality. Now available the very Retro 3) What band impressed you the most in 2010?? 5. Massive Attack – Heligoland RE70 comes in 2 colour options. This Classic model has a killer sound and fits great against I think Birds Of Tokyo had a brilliant year. What 4. Band of Horses – Infinite Arms impressed me most was that they not only made a the ears. Black and white. RRP $89.95 great album, but successfully transferred their live 3. Deftones – Diamond Eyes show into bigger venues at the same time. The stars 2. Little Dragon – Machine Dreams aligned for them in 2010. Internationally I was amazed with Plan B’s transformation from grimy 1. OK GO – Of the Blue Colour of the Sky mc into a 3-piece suit -wearing soul singer and part-time actor. As a rapper he’s almost untouchable 04 KEY THE HARBOUR BUS BRIDGE TRAIN FOOD BEVERAGES THE OPERA RETAILERS HOUSE Addicted to Audio, adigitalife, AllansMusic+BillyHydes, Anthony’s Music, Apple ATH-SJ11 RRP $49.95 Australia, Ashton Admor, Audio Oz, Audio plus, Awave, Bass’N’Blues Music, Bava’s Music, BIG Music, Billy Hydes, Bishop Audio & Lighting, Black Dot Music, Broken Hill SJ Series Music, Campus IT, Cheapa Music, CpC Audio, Concept New for 2011: these DJ/Street Musical Instruments, Derringers, Digital Appeal, Newtown style headphones.