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THE PRINCIPAL TRADE MAGAZINE FOR UK SPORTS RETAILERS, MANUFACTURERS AND DISTRIBUTORS SportsInsight FEBRUARY 2006 www.sports-insight.co.uk NEW PRODUCTS CONTACTS TRADE NEWS BETTER BUSINESS THE OFFICIAL PUBLICATION OF THE FEDERATION OF SPORTS AND PLAY ASSOCIATIONS INSIDE THIS ISSUE Wave Nirvana 2 EPOS SYSTEMS Wave Inspire 2 Boost sales, reduce costs and save time with the latest solutions IN SEASON Focus on swimming, football, nordic walking, hockey, rugby & running CATERING FOR THE KIDS Wave Creation 7 Children can play an important Wave Rider 9 part in increasing profits HOW TO ATTRACT MORE CUSTOMERS WWW.MIZUNOEUROPE.COM Why sponsorship can give you more bang for your FREE PHONE marketing buck 0800 328 0180 wilson sportwear new range Mint Apparel are pleased to announce the launch of the new Wilson Apparel 2006 range for court sports. The new range includes a mens squash collection and the use of the technical, breathable fabric, HYPERTEK, in the Tournament range. A fashionable, practical and functional range for the serious and social player alike, Mint Apparel will be endeavouring to keep a core range of product in stock from 1 May to enable our customers to top-up on our best selling lines. Mint Apparel are delighted to be working closely with STAG and INTERSPORT If you require further information or catalogues please ring customer services on 01923 288 555 The team: Sales Director Andy Burton Email: [email protected] Mobile: 07841 285814 Sales Manager Andy Geary Email: [email protected] Mobile: 07737 893374 Scotland and the North Peter Cannan Email: [email protected] Mobile: 07712 008302 South West Tony Howells Email: [email protected] Mobile: 07836 550888 London, South East, Home Counties John Cuell Email: [email protected] Mobile: 07801 055095 Northern Ireland and Republic of Ireland Andrew Greenlee Email: [email protected] Mobile: 07888 686589 Steve Craig Email: [email protected] Mobile: 00353 87051 6506 IN THIS ISSUE Sports Insight working with CONTENTS 02.06 ABC Certification Sports Insight has a current ABC certified circulation of 5,268 (audit period July 1, 2004 to June 30, 2005). The Audit Bureau of Circulations (ABC) is an independent audit watchdog that verifies magazines’ circulation figures, providing accurate and comparable data for advertisers. ABC Certification demonstrates a media owner’s integrity, in their willingness to be audited and to conform to industry standards. COVER STORIES 66 UNDER THE COUNTER A sideways look at the world of 26 EPOS SYSTEMS independent retailing Sports Boost sales, reduce costs and save time with the Insight latest solutions Editor: Jeff James Tel: 01273 719900 Email: [email protected] 30 CATERING FOR THE KIDS Assistant Editor: Catherine Eade Children can play an important part in increasing Advertising Manager: Keith Shaw-Marshall profits Tel: 01206 505947 Email: [email protected] Fax: 01206 500243. 56 HOW TO ATTRACT MORE Advertising Executive: Tim Wilby CUSTOMERS Tel: 01206 500240. Email: [email protected] Why sponsorship can give you more bang for your Fax: 01206 505935. marketing buck Advertising Sales 21-23 Phoenix Court, Hawkins Rd, Colchester, Essex CO2 8JY Group Advertising Manager: Sam Reubin REGULARS Group Editor: Ted Rowe 6 WHAT’S NEWS Publisher: Matthew Tudor Latest headlines, key dates and events Art Director: James Philp Designers: Dave Morgan, Lewis Webb 9 NAME GAME Reproduction: Ace Pre-Press. Tel: 01206 797541 Sponsorship news Accounts: 01206 505958 Published by Maze Media (2000) Ltd, 21-23 Phoenix Court, 10 TRANSFER MARKET Hawkins Rd, Colchester, Essex CO2 8JY Industry movers and shakers All contents © Maze Media (2000) Limited. The views expressed in this magazine are not necessarily those of the publisher. Every effort is made 12 KIT STOCK to ensure the veracity and integrity of the companies, persons, products Essential stock for your shop and services mentioned in this publication and details given are believed to be accurate at the time of going to press. However, no responsibility 16 WHAT’S HOT or liability whatsoever can be accepted for any consequence or Mercian Hockey's range of advanced products repercussion of responding to any information or advice given or and accessories inferred. No part of this publication may be copied, broadcast, interpreted, or stored, in any form, for any purpose, without the written 18 RETAIL THERAPY permission of the publisher. Peter Jones, The Sportslocker, Haslemere, Surrey ABC certified circulation: 5,268 (audit period July 1, 2004 to June 30, 2005) 20 60 SECONDS INTERVIEW David Westhead, Rucanor’s UK Country Manager YOUR FREE SUBSCRIPTION 22 FSPA MEMBER NEWS Don’t forget to register for your free The FSPA unites manufacturers and retailers in a subscription to Sports Insight. brand new ‘SMART’ association To do so simply visit www.sports-insight.co.uk 61 E-TAILING click on ‘Free Subscription’ and fill out If you dread having to update your website, you the online form need a content management system 04 SPORTS INSIGHT UK SPORTS BUYER’S GUIDE 2006 Don’t miss the opportunity of year-long exposure in this essential information source. Tel 01206 505947 / 01206 500240 email [email protected] FEATURES 23 THE UK SPORTS BUYER’S GUIDE 2006 Don’t miss your opportunity to feature in the definitive guide to the sports trade 24 SPORTS AUTHENTIC Good service, expert product knowledge and giving genuine sports participants what they want are the cornerstones of Intersport’s success 32 GOING, GOING, GONE - FOR GOLD Hugh Graham investigates the lucrative world of sporting memorabilia 62 HEALTHY COMPETITION How is the increase in manufacturers selling online impacting on retailers? IN SEASON 34 SWIMMING 40 NORDIC WALKING 42 RUGBY 48 FOOTBALL 50 RUNNING 54 HOCKEY WHAT’S NEWS ALL THE VERY LATEST IN THE SPORTS INDUSTRY... Adidas completes acquisition of Reebok Adidas-Salomon AG has completed the As part of this planning, Adidas- acquisition of Reebok International Ltd, Salomon AG and Reebok each recently providing the new Adidas Group with named new Brand Presidents - Erich a footprint of around €9.5 billion in Stamminger has been appointed the global athletic footwear, apparel President and CEO of Adidas and Paul and hardware markets. Harrington President and CEO of "We are delighted with the closing Reebok. of the Reebok transaction, which These roles are consistent with the marks a new chapter in the history of Adidas Group’s strategy of managing our group," says Adidas-Salomon AG each brand separately so as to retain chairman and CEO, Herbert Hainer. their unique identities. The strategic "By combining two of the most direction and brand strategy for the respected and well-known brands in new group is expected to be announced the worldwide sporting goods industry, in April. the new group will benefit from a The group expects to realise more competitive worldwide platform, substantial operational synergies, well-defined and complementary brand including cost savings of around €125 identities, a wider range of products million (£85 million). In addition, the and a stronger presence across teams, strong operating cash flow of the athletes, events and leagues." combined company will provide financial Paul Fireman is stepping down as strength to reduce debt and continue CEO of Reebok International Ltd, but funding established growth initiatives. will remain as an adviser to Hainer. Says Hainer: “Over the years we at Says Hainer: “While Paul has Adidas have achieved success by Paul Fireman with Adidas-Salomon AG chosen to step down as CEO of building a consumer-oriented approach chairman and CEO, Herbert Hainer Reebok, I am very pleased that he has to the market, focusing on profit-driven agreed to remain a personal adviser performance metrics and maintaining a and consultant to me. Paul’s strong commitment to continually experience is invaluable to the generating free cash flow. With our Ron Hill keeps on running organisation at this time, and I look transaction complete, these principles Running legend Dr Ron Hill, MBE has achieved another forward to continuing to work closely will continue to guide us. milestone in his illustrious career. together. “I am confident that with Reebok On Saturday, January 14 he completed his 15,000th “To ensure that the new Adidas we can attain even higher performance Group can quickly and seamlessly levels for our company and our athletes consecutive run, having covered over 146,834 miles. The realise the benefits of this transaction, around the world.” ‘streak’ began in December 1964, which means than Hill, teams from Adidas-Salomon AG and Under the terms of the agreement, Hilly Clothing’s Technical Consultant, hasn’t missed a Reebok have worked over the past Reebok shareholders will received day’s running in over 41 years. months to develop an integration plan US$59 a share, representing a The former Commonwealth and European marathon that leverages the talents and expertise transaction value of approximately of both companies.” €3.1 billion. champion is also well on the way to completing another goal - to race in over 100 different countries before he is 70 in three years time. LINEBREAK IN WRU LINK Currently he has raced in 90 countries, the last being in Malaysia. His plans for 2006 include Bosnia, Sri Lanka, Linebreak has been appointed as official performance underwear supplier to Peru and Ecuador. the Welsh Rugby Union. Says Linebreak UK managing director, Mark Gladwin: “This is a hugely important agreement for the brand. We are a quality brand and dynamic company that wants to associate itself with a team that is both successful and exciting - this is why we chose the Welsh rugby team. “This agreement will help the players play harder and recover quicker in this year’s RBS Six Nation’s tournament and also leading up to the World Cup in 2007.” 06 SPORTS INSIGHT UK SPORTS BUYER’S GUIDE 2006 Don’t miss the opportunity of year-long exposure in this essential information source.
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    14 Tuesday 3rd June, 2008 the next level, and get each league in cial about the other. each country to resemble the English Norman Mailer's advice to 9/11 Premier League with an exciting mix novelists was to not attempt it until of international and national 10 years had passed. Even players. And then you an event so minor as Glitz, glamour, have the grand the IPL ought to be Champions League, given five. 2012 is like the Uefa model the right time which because that is when the cur- rent Test- match Future showbiz and a Tours last-ball finish stunning last-ball finish deliv- open the demographic. Top-rating ered to the inaugural Indian soaps, reality shows, game shows, all con- APremier League a finale it took a pummelling as entire house- dem- deserved, with Shane Warne at the holds, mothers-in-law and pets and nation crease when Rajasthan Royals, the small children, stopped to stare every as well least fancied, least expensive fran- evening at this montage of sixes, as, in the chise, chased down 163 to take the Bollywood stars, imported cheerlead- playstation era, trophy. ers with the triumph that Indian high praise. The best With the scores level and a ball to rupees had created all of this. A games had a kind of com- go, Warne, at the non-striker's end match ran for about the same dura- pressed intensity where each deliv- ran in from about as far as the tion as a Hindi movie. ery held the weight of an entire bowler, Lakshmipathy Balaji of Instructive was the choice of stu- match.