Fairlane Planning Area Economic Development Strategy and Vision Plan Liana Bernt, Matthew Biskey, Jacob Hite, Andrew Netter, Chang Xu

Strength, Weakness, Opportunity, Threat Analysis Project Goal Fairlane Planning Area Major Destinations The goal for this project is to create a vision and economic strategy for the future of Strength Weakness the Fairlane Planning Area as a way to guide changes in development and land use. · Diversity of land uses · Existing zoning designations The focus will be on connecting the variety of land uses within the Planning Area · Location between the town downtowns · Parking requirements with each other and surrounding downtown developments, while also identifying · Located on major roadways (Michigan Avenue · Existing parking facilities (amount) and Ford Road) areas for future growth. · Separation of land uses · Located near exits and entrance ramps to M-39 (Southfield Freeway) · Vacant space · Located close to the new John Dingell Transit · Auto centricity Study Area Center (Amtrak and Smart bus access) · Lack of pedestrian and bicyclist infrastructure The Fairlane Planning Area is a unique planning district within the City of Dearborn, · Access to public transportation within the Michigan. Located between the banks of the Rouge River to the west, US-12 to the planning area south, M-153 to the north, and M-39 to the west, the Planning Area bridges the · Diverse housing stock divide between the East and West downtown districts of Dearborn. The Planning · Diverse demographics Area plays host to several major stakeholders including AAA Michigan, the Ford Motor Land Development, Henry Ford College, and the University of Michigan- Opportunity Threat Dearborn. It is also home to the Fairlane Town Center shopping mall, the · Future land use goals · Unknown future of the mall centerpiece fixture of the Planning Area that provides over 1.3 million square feet · Ford Land Development master plan · Vacant residential, retail, and hotel spaces of leasable retail space and is the largest retail location in Dearborn. · Growing student population · Temporary student population · Dearborn Master Plan · Isolation from the two downtowns · Rouge Gateway Trail Socioeconomic Profile · Transit Oriented Development Percentage Change in Population Median Age 1990-2015 2000-2015 200% 40 39.4 39 38.2 38.4 38.1 150% 38 Transit Analysis 37 36.2 36.5 SMART Bus Routes 100% DDOT Bus Routes 36 35.8 35.5

Age 35 50% 34 34 0% 33 32 -50% 31 1990 2000 2010 2015 Fairlane Wayne Michigan Fairlane Planning Area Wayne County Planning Area County Recommendations Michigan 2000 2010 2015 Goal 1: Create a cohesive identity for the Fairlane Planning Area. Housing Analysis Objective 1.1: Improve and create public spaces that enhance the sense of community and place Fairlane Planning Area Housing Units Per Fairlane Planning Area Housing Profile Structure Objective 1.2: Create a brand for the Fairlane Planning Area that identifies it as a unique neighborhood within the City of Dearborn. 11% Objective 1.3: Create a Fairlane Planning Area community built around the needs and interests of the local population. 24% 14% Goal 2: Increase non-motorized transportation connections within the Fairlane 11% Planning Area. 65% Non-Motorized Transportation Connectivity Analysis Objective 2.1: Implement bicycle path and sidewalk improvements. 75% Objective 2.2: Provide amenities that complement walking and bicycle use.

1 Unit 2 to 4 5 or more Renter Occupied Owner Occupied Vacant Goal 3: Enhance opportunities for multi-modal transit in the Fairlane Planning Area. Retail Gap Analysis Objective 3.1: Create an environment that is conducive to multi- modal transit and development. Demand (Retail Potential) Retail Gap (Leakage) Objective 3.2: Attract more transit options to the area. $9,782,885 $3,344,919 Special Food Services $3,677,062 Special Food Services $1,038,268 $72,972 $72,972 Objective 3.3: Improve existing transit facilities. Vending Machine $4,224,713 Vending Machine $4,040,146 $1,570,023 $1,448,597 Operators $34,577 Operators $34,577 Goal 4: Foster cohesive future land uses and development. Used Merchandise $17,728,078 Used Merchandise $5,938,528 Objective 4.1. Update the zoning code to coincide with the future $6,665,810 $3,605,755 Stores $144,358 Stores $144,358 land use goals from the Master Plan. Other General $158,942,736 Other General $88,487,746 Objective 4.2: Continuing retail development and potential expansion $58,827,168 $35,257,272 Merchandise Stores $1,276,308 Merchandise Stores $1,276,308 within the Fairlane Area to attract people into the area. $554,284,803 $98,941,839 Grocery Stores $205,286,290 Grocery Stores $18,764,470 Objective 4.3: Encourage the future development of a wide range of $4,526,099 $4,085,662 housing options within the Fairlane Planning Area. Lawn & Garden Equip $21,000,173 Lawn & Garden Equip $14,370,234 $7,673,141 $5,687,313 Objective 4.4: Development of a form-based code. & Supply Stores $152,703 & Supply Stores $152,703 Other Motor Vehicle $68,023,997 Other Motor Vehicle $37,067,075 $25,154,180 $25,154,180 Dealers $507,332 Dealers $507,332 5 Mile 3 Mile 1 Mile 5 Mile 3 Mile 1 Mile